5 UNTAPPED LINKEDIN

GROWTH STRATEGIES TO

TRIPLE
YOUR
LEADS
ON
LINKEDIN
This FREE eBook reveals EVERYTHING you
need to know to level up your Linkedin lead
generation in 2023
BY STEFAN SMULDERS
 Hey, Stefan here
You just got an amazing e-book that will help you become a true ninja of
Linkedin cold outreach (let’s be clear about something: ninjas are really
cool)!

Below, I will personally be teaching you how to achieve results like this:

1000
77.8%
67.5%

Not sure what these numbers are referring to?

These aren’t actually just random numbers…

Instated, they’re REAL results you can achieve if you use growth hacks
from this e-book.!

I’m not kidding, you can easily get:

1000 contacts to reach out per week on autopilot.

77.8% connection request acceptance rate on Linkedin.
A 65% response rate from your Linkedin cold outreach campaigns.

These numbers later transform into your business objectives such as

new leads, more demos, closed deals, new hires, and so on.
And guess what?

You don’t even need to be an “influencer” or have a million connec-

tions.

I can say that with certainty because I’ve tried them from my own per-
sonal account and even helped people with under <1,000 connections!
People who weren’t creating content and people who have no idea how
to use complicated marketing tools…

Ready to put on your “ninja costume” and become a master of the

art of Linkedin outreach?

But before I reveal all the tricks of the trade, let me tell you a quick sto-
ry…

Once upon a time was a dark time when everyone was abusing the pow-
er of LinkedIn automation tools to generate hundreds of leads in a day…

And they were getting away with it!

I’ve seen it first hand. Those were truly the wild west times of LinkedIn
outreach.

But the rules of the game have changed since then.

This “old” way of LinkedIn outreach is broken and no longer works.

The spray-and-pray tactics are OVER. LinkedIn has started to go after

spammers and people abusing automation.

Nowadays, you can only connect with up to 100 contacts per week (but
I’ll be showing you how to work around this below as well).

And if LinkedIn detects the slightest whiff of automation coming from your
account, you risk getting your account suspended…

Meaning: If you work in LinkedIn outreach - our jobs just got harder...

But fear not! LinkedIn is still a goldmine. It’s just the approach
that’s changed!

Linkedin wants us to learn a critical lesson that many top salespeople

have already known for so long. A secret they might have kept from you,
which is…
Sales are about building relationships, not spammy outreach.

This is why so many people at the top continue having success with
LinkedIn while you might feel limited with how many leads you’re gener-
ating.

So… How DO you outreach leads on LinkedIn without being spammy or

having your account suspended?

I was trying to figure things out for myself not so long ago. And now I
have the answers to your burning questions.

How do I get serious results when I can send only 100 requests per
week?

What type of messages should I be sending and which winning strat-

egy should I pick?

What do I do if I can’t find my target audience on LinkedIn while my

competitors are investing heavily in sales?

How do I use LinkedIn correctly when there are so many new and
frequent changes?

I tested everything on my own and learned from my mistakes so you

don’t have to.

So trust me on this…

To make this as risk-free for you as possible, we’ll be covering the EX-
ACT:

Methods we used to find our target audience that works no matter

the industry.

Outreach templates we used that you can copy and simply fill in the
dynamic tags.

Strategies to use depending on your company size, industry, and

product or service.

You’ll find all the step-by-step instructions that will help you to implement
all strategies in a short time.

P.S. Follow my Journey and Hacks I share on my Twitter

@SmuldersStefan
Exactly what are
you gettin in this
e-book?
In this e-book, we’ll be covering 5 secret “pillars” that helped us grow.

We were debating whether or not we should reveal our tricks of the

trade…

But we decided that giving away everything would yield more value.

So, here’s what you’re getting exactly in this e-book:

1 How to get over 1,000+ people to register for your

LinkedIn event.
This works even if you don’t have a huge audience or many connec-
tions. You don’t need to be an “influencer” for this strategy to work!

2 Expandi’s best LinkedIn content retargeting growth

hack for 2023.
Reach the right people every time no matter your industry, knowing
with certainty where their interests lie. This is a great way to reach
connection acceptance rates of up to 80%. Hint: You can even use
other people’s content for this hack.

3 Reach 3x-5x more people with LinkedIn polls.

Everyone knows LinkedIn polls are “in” right now because they have
a huge reach. But not everyone knows this simple campaign that
landed us 9 calls from one LinkedIn poll post.

4 Scrape LinkedIn events for laser-specific lead gener-

ation.
Once you know your target audience’s interests, you’ll be unstoppa-
ble!

5 Skyrocket your reply rate by 55% via dynamic GIFs

on LinkedIn.
Using this technique, you’ll be able to capture attention in under 2
seconds, with no technical knowledge required.

+2 BONUS HACKS
If you want to go over the “100 connection per week limit”, you need to
approach outreach like a human…

But it doesn’t mean you can’t use any automation to make your life much
easier.

Just one piece of advice.

Use the right tools.

This might seem insignificant, but the tools you use play a huge role in
your account’s safety.

When using LinkedIn for lead generation, there are proven tools that
come up in conversations among the top salespeople…

Proven Tools

Expandi is the safest LinkedIn automation tool for lead gener-

ation and outreach on the market. It allows you to contact your
prospects on LinkedIn and by Email via smart automated se-
quences. To keep your account safe, our tool mimics human be-
havior and uses smart filters when engaging with your audience.

Hyperise is a tool that allows you to send personalized images

and GIFs with your existing outreach tools and website. You can
integrate this with Expandi in two clicks to add dynamic images
as part of your outreach flow on LinkedIn. This is a great way to
skyrocket your engagement and one of the “secret” tactics we’ll
be using to double our reply rates in the strategies below.
 Linkboost is a LinkedIn automation tool that helps you increase
your LinkedIn post views so you can reach an audience up to 10
times bigger with your content. The concept is simple: Participate
in a group with people who agree to like and comment on each
others’ LinkedIn posts. It allows you to make a first post engage-
ment boost and allow the LinkedIn algorithm to think “If people
are consistently liking and commenting on this post, chances are,
even more people will want to see it too. “It will ensure more peo-
ple see your post ”. All this happens automatically so you don’t
have to manually engage with their posts.

Using this small tech stack and the 5 tactics we’re about to cover below,
you’ll be able to become a “healthy” LinkedIn user, bypass all limits, and
generate quality leads on autopilot.

Ready to level up your LinkedIn operations?

Let’s get started!

Hack #1
When we’re talking about Linkedin outreach, we mean catching leads
with whom you’ve not connected yet. But don’t forget about people
you’ve already had in your network because they can be a real gold
mine. The first hack will show you how to get the maximum from your
network for the Linkedin event promotion.

How to get over 1000+

people to register for your
LinkedIn eventople to
register for your LinkedIn
event

CHALLENGE
How to reach up to 1,000+ people on LinkedIn with a single event and:

bypass the 100 connection per week limit and avoid Linkedin account
restrictions
not become a spammer
SOLUTION
Since LinkedIn doesn’t offer a bulk invitation feature, you can use Expan-
di to safely invite your entire LinkedIn network to your event automatical-
ly. Expandi smart algorithm spreads the invites out during the day with a
maximum of 140 per day to be on the safe side.

HERE’S HOW THIS WORKS:

1. Create your own event on LinkedIn

2. Go to Expandi and create a new Event Inviter campaign

The event you are hosting on LinkedIn will be displayed auto-

matically on the dropdown menu in Expandi.
 For the event invite campaign, you are not able to customize
the invite message. This is how it looks on the client’s side:

3. Inside the Expandi profile settings, you can adjust how many invites
you want to send.

For the event invite campaign, you are not able to customize
the invite message. This is how it looks on the client’s side:

NOTE
If imported contacts aren’t contacts or new contacts they won’t be
invited to the event.
WHY DOES IT WORK?

You can save your time sending bulk event invitations on

Linkedin

You can avoid a Linkedin ban using the safest Linkedin

outreach tool - Expandi

This event invite campaign allows you as the event owner to

invite all of your contacts to the event automatically

First degree connections already know you, so they are more

likely to engage with you and accept the event invite

Do you want to get the ticket to never wonder how to promote your
LinkedIn events?

This FREE eBook will teach you all the tricks:

How to automatically Invite your network throughout the month

12 ‘Untapped Promotion’ strategies to get over 1000+ people to

register for your event

The exact 1on1 examples we used (many times over) from our con-
tent plan (posts, video, polls)

How to interact with all attendees before the event and after the
event

Download our FREE eBook ‘PREPARE MARKET LAUNCH LINKEDIN

EVENTS’
Hack #2
So let’s dive into attracting new leads.’ attracting…
You can’t simply reach out to people and start to sell your products or
services. You should bring value to your potential clients and build trust
first. Easier said than done, right?

First of all, you should learn about your leads’ interests and the challeng-
es they face. The posts they like and comment on can help you figure it
out.

Expandi’s Best
LinkedIn Content
Retargeting Growth Hack
for 2023
CHALLENGE
No-bo-dy likes responding to automated LinkedIn outreach messag-
es because they’re all the same:

“Hello [FIRST NAME]. I saw you working at [COMPANY NAME]. I

love [COMPANY NAME] and what you do! Let’s connect so I can
tell you more about what I do. Beep Boop. This is definitely not
automated.” I bet you receive such faceless messages every day.
SOLUTION
Start Linkedin cold outreach campaigns for the people who reacted or
commented on specific posts. This approach to outreach personalization
will help send the right message to the right people at the right time.

HERE’S HOW THIS WORKS:

1. Find a significant influencer in your target market
2. Find a post with a significantly high engagement rate that’s related to
your “offer”, so you know the audience will relate to your message
3. Scrape everyone who liked and commented on the influencer’s post
with Expandi:

Copy the post URL on Linkedin

Go to Expandi and create a new Post Engagement search.

 Insert Linkedin post URL you’ve copied before and start
your search

4. Set up the campaign in Expandi and write the “automated” Messaging

Sequence.

WHY DOES IT WORK?

Based on the posts’ context, you’ll always know what to say

in your connection message. It’ll help you to sound like a
human, not a robot.

You can also make a clear segmentation before cold cam-

paigns based on contacts’ interests.

You can scrape contacts and start automated outreach

sequences using Expandi (without additional tools).

You can get up to 2500 contacts of people who are engaged

with someone’s post on Linkedin with just two clicks in
Expandi.
Examples

EXAMPLE #1

Connection Request Template (Interest in the Same Post)

Hi {first_name} ,
Saw you also liked the amazing
LinkedIn Growth Hack post by Ugljesa
Djuric from Lemtalk.

I guess we have growth in common.

Love it!
Let’s connect,

Stefan

Follow-up 1 (1 day after connection request was accepted)

Great to be connected {first_name}!

Which part of the Growth Hacking techniques that

Ugljesa shared did you like the most?

I just finished writing a step-by-step LinkedIn growth

hack blog that include templates and tools which
helped me generate over 40
conversion a week. I thought it might be useful for you
too…

So here it is: https://blog.expandi.io/the-best-way-to-

generate-leads-on-linkedin/
 Follow-up 2 (7 days after no reaction message 1)

Hi {First_name}, wondering if you had

the chance to read my article and if it
gave you any ideas for your LinkedIn
growth strategy?

Would love to hear your thoughts

EXAMPLE #2

Connection Request Template (Interest in the Same Post)

Hey {first_name}!
I noticed you are also a fan of Dan
Martell on here, would love to connect!

I love his take on hyper-

personalization and I like to have
people in my network just like you

Talk soon, Stefan

Follow-up (1 day after connection request was accepted)

Thanks for connecting with me !!!

Just wondering, are you currently

using LinkedIn to outreach
customers? Is automation something
that interests you?

Follow-up 2 (2 days after message)

I would love to show you how you

too can use hyper-personalization to
reach a larger audience on Linkedin!

Let me know if you would be

interested in finding out more
Results

70% Accepted connection requests

67% Total replies after connecting

37,6% Reply rate after connecting

29,3% Reply rate after follow-up messages

Hack #3

Reach 3x-5x more people

with LinkedIn Polls For
Better Lead Generation

CHALLENGE
Linkedin has an average engagement rate of 3.16% in 2022. It’s pretty
low because people don’t add likes and comments to every LinkedIn post
they liked.

SOLUTION
Use Linkedin Polls to boost your Linkedin engagement rate.
Everyone likes polls. So, for almost every LinkedIn poll out there, you
can expect it to have more people voting than leaving a comment. So,
how can you use Linkedin polls for lead generation?

Using Expandi, it’s possible to scrape all the people who have voted in
your LinkedIn poll and start a cold outreach campaign based on how they
voted in your poll, if they commented on your post, and even how they
reacted to your post.
HERE’S HOW THIS WORKS:

1. Find the poll you want to scrape and copy the post URL

NOTE
To scrape the LinkedIn poll, you have to be the author of the
post, otherwise it won’t work.

2. Go to Expandi, and start a new Post Engagement Search.

3. Paste the poll URL. Once you scrape the voters from your poll, you
can filter them according to the option they voted for

4. Finally, you can assign the prospects to your Expandi campaigns so

that you reach out to each segment with a different, personalized
template.
WHY DOES IT WORK?

Answering a poll takes less effort than leaving a comment, so

people will more likely to engage with your Linkedin poll.

It is easier for your post to go viral, as the more people

who vote, like, and comment, the more people will see the
post on their timeline.

You don’t need to use specific tools for scraping voting

results. Use Expandi for scraping voting results and starting
outreach sequences.

You can leverage the voting results for outreach personaliza-

tion.

Examples

LINKEDIN POLL EXAMPLE

Connection Request

Hey {first_name}.
Thanks for voting on my poll about
using images in your LinkedIn
outreach.

I would love to connect!

Follow-up 1 (1 day after connection request was accepted)

Thanks for connecting!

Since you understand the strength in

sending images in your LinkedIn
outreach, I thought you may be interested
in attending the event I am hosting on
December 2nd all about this topic.

Let me know if you are interested in finding

out more.
Results

86% Accepted rate

59% Reply rate

Hack #4

Scrape LinkedIn events for

precise lead generation

CHALLENGE
It’s pretty hard to find the target audience to promote your own LinkedIn
Event

SOLUTION
As long as you know what kind of events your target market attends on
LinkedIn, you can now scrape the list of attendees and reach out to them
with Expandi.

HERE’S HOW IT WORKS:

1. Find a LinkedIn event you want to scrape and Copy its URL

NOTE
Make sure you’ve clicked ‘Attend event’ on Linkedin so that
Expandi can scrape it properly.
2. Go to Expandi and create the new Event Search to search and ex-
tract attendees from the Event

3. Paste the event URL

NOTE

Make sure to click attend the event you want to scrape

with Expandi.
Limit for scraped contacts: 1000
4. If you already have a LinkedIn outreach campaign selected, you can
automatically add search results to that campaign, Or, you can just
create a campaign afterward.

NOTE

If you choose the search results to be added to a connec-

tor campaign only search results outside of your network
will be added to the campaign. If you choose a messenger
campaign only search results within your network will be
added to the campaign.

WHY DOES IT WORK?

You don’t need to create complicated LinkedIn filters

You don’t need to start expensive retargeting campaigns

You don’t need to set up time-consuming flows by

combining 3 other growth-hacking tools.
Examples

EXAMPLE #1

Connection Request

Hey {first_name},

I see you are planning on attending

the Making LinkedIn your main
Lead Generation channel Webinar.

Me too, I’m really looking forward to it!

Would love to get connected before it.

Follow-up message after connecting

Thanks for connecting with me!

Click to see original gif

 2nd follow-up

Just wondering, how do you do B2B

outreach?
Do you already use LinkedIn to find cus-
tomers?

For me, LinkedIn is key to increase my

reach
If you are interested, I would love to show
you how you too can use hyper person-
alization to reach a larger audience on
Linkedin!

Let me know if you would like to hear more

EXAMPLE #2

Connection Request

Hey {first_name},
I saw you clicked that you were
attending the event: Roundtable Dis-
cussion: Outreach Campaigns That
Generate ROI.

I think we have a lot in common,

would you like to connect?
Follow-up message after connecting

Thanks for connecting!

Click to see original gif

Follow-up 1 (1 day after connection request was accepted)

I thought since you were interest-

ed in this event, you would like to
attend one I am hosting at the start of
December about the power of images
and gifs in your LinkedIn outreach.

Are you interested in hearing more?

Results

RESULTS #1

71%
Accepted rate

52%
Reply rate

RESULTS #2

As a result, we achieved:

63%
Accepted rate

29%
Reply rate
after
connecting
Hack #5

Skyrocket Your Reply

Rate By 55% via GIFs on
LinkedIn

CHALLENGE
If you are still using just first name, company name, or some dynamic
placeholders for your Linkedin message personalization, you have a
big chance of failure. Why? Because every salesperson is doing the
same thing.

SOLUTION
If you want to grab your contacts’ attention and make them reply, you
need to win the personalization battle. Image/GIF personalization is
what you exactly need.
HERE’S HOW THIS WORKS:
Once you finished Expandi and Hyperise integration, you can:
1. Create an image /Gif personalization in the Hyperise

For instance, you can add dynamic text layers to your

images such as:

- First name
- Last name
- Company Name
- Job Title

For instance, you can add dynamic text layers to your

images such as:
 Moreover, you can add website screenshots to your images
automatically from the prospects LinkedIn company website.

2. Go to your Expandi campaign and click the “Sync From Hyperise”

link under each message to refresh the image list in Expandi.

3. Choose one of the hyper-personalized images in the drop-down sec-

tion to add to your Linkedin message.

WHY DOES IT WORK?

Your message has only 8 seconds to capture and hold the

attention of your users

The simple Expandi and Hyperise integration allows you to

add images to your Linkedin outreach campaigns just in two
clicks

You can send your Icebreaker image, immediately on con-

nection, along with thanks for the connection to catch the
recipient’s attention.
Examples

EXAMPLE #1

Connection Request

Heyo (first-name)

haha just kidding {first_name}

Saw you’re also a fan of Sharon’s
LinkedIn post about
hyper-personalization Love it too!

Let’s connect.

Amy

Follow-up message after connecting

Cheers!!!

Click to see original gif

Follow-up message 2 – 4 hours delay

Wondering what’s the best way to

achieve crazy high engagement rates
{first_name}?

Click to see original gif

Follow-up message 3 – 2 days delay

We’ve grown our SaaS bootstrapped

from 0 to 3.500+ customers in the first
10 months by using
hyper-personalization on the scale.

I’d love to share with you these

secrets.

{first_name}, are you free next Tues-

day for a chat?
Results

For this campaign we combined two hacks:

1. Famous post engagement and content retargeting LinkedIn

outreach strategy we described in case #2 of this e-book
2. Adding hyper-personalizing GIFs to the cold outreach
messages

As a result, we achieved:

73% Accepted rate

40% Reply rate to the follow-ups

Booked demo calls out of only 142 people

17+ added to the campaign
 The answers we received from
our prospects after this campaign
Hyperise Example

The Hyperise team created a hyper-personalized omnichannel campaign

via Expandi and got amazing results. I can’t wait to share it with you.

So, what did they do it?

They went to the “Campaign builder” campaign and created the smart
sequence that included such steps as:

Warm-up steps (Profile visit, Post like)

Linkedin connection requests sending

Sending a ‘thank you for connection’ message via Email

To the email message they add a
hyper-personalised image
Hyperise Results

2,045 Connection requests

1,052 Connections

587 Engagements

60 demos booked - 10.2% conv

946 Post-connection emails sent

62 Replies

182 Clicks

27 demos booked - 11.0% conv

26 new subscribes ($31k ARR)

Bonus Cases

What does your LinkedIn outreach funnel look like?

Probably a mix of email, ads, LinkedIn, and something else, right?

Even though there are a ton of sales tools out there, it’s still difficult to
connect everything so that it’s seamless.

If webhooks and the thought of setting up a Zapier flow scares you –

don’t worry.
We’ve done lots of integrations, and I’m ready to share two cool Zapier
based growth-hacks with you.

Bonus #1. Connect on

LinkedIn With Inbound
Leads (Calendly+Linkedin
Integration)
Are you using Calendly as your online appointment scheduling software?
Consider what your prospect is going through when they’re filling in your
form. That’s right. They want to talk to you about your business.

But when a lead is in the “need” stage, they want to talk to several
potential vendors to find which one solves their problems best.

And what can make you look better in your lead’s eyes?

Something that’s not your marketing, product, or service…

It’s your communication and how reactive you are. That’s why you
need to remind them about yourself constantly.

Using this growth hack, you’ll be able to instantly connect with your new
leads on LinkedIn as soon as they fill in your Calendly form. After that,
you’ll be able to follow up automatically as needed.

Because your leads will remember your name – they’ll naturally connect
with you on LinkedIn as well.

HERE’S HOW THIS WORKS:

1. Ask for LinkedIn URL in your Calendly form.

2. Connect your form with Zapier and Expandi
3. Prepare a new connector campaign
4. Send a connection request to your lead (done automatically).
5. Send to webhook and pause the campaign.

Let’s break this process down a bit more…

Part 1 Setting up Calendly form

1. Go to your Calendly account, click on the team/user whose

account you’d like to use for this growth hack, and go into the
Edit menu.

2. Scroll down, and open the 4th section called

“Invitee Questions”.

3. Click “Add a New Question” and make it required. We phrased

the question in our form as “What is your LinkedIn profile URL?
(http://www.linkedin.com/in/…)

Part 2 Connect Calendly with Expandi via Zapier

Now, you need to connect Calendly to Expandi via Zapier.

Here’s how:
1. Log in to Zapier and click Create a Zap. Then, choose Calendly
as an app and Invitee Created as the trigger.

2. Then, you’ll need to select your Calendly account. If you haven’t

connected to Calendly before, you may need to log into your
integrations settings (Calendly -> Integrations) and grab the API
key from there.
3. The last step for the Zapier flow is to test if it works. For this,
someone should have already signed up for a demo call with
your Calendly link with their LinkedIn URL in the form we created
above. But if you don’t have a call booked yet, you can easily
book one with yourself as a test.

4. In case you’re using a team in Calendly and not a single user,

we suggest you do the next step to make sure everything is con-
nected correctly. In our case, our member Amy was the owner.
So, to select her as the owner, we add a new step, the app for
which is Filter by Zapier.
5. Then, we make it so that the Zap continues only if the events
assigned starts with Amy. Like so:

6. Now, to connect the Zap with Expandi, you need to select Web-
hooks by Zapier as an app. In the Action Event, select Post.
Then continue.
 7. For the next section, you’ll need to get the URL for the reversed
webhook in Expandi. To do that, log into Expandi, select the
campaign you’d like to use, and copy the URL to use under the
Integrations section.

8. Go back to Zapier and paste the URL in the URL field. Then, set
the Payload type to JSON. Finally, you’ll need to map the Data
to the relevant Calendly questions you’ve set up. Other fields to
include could be the first name, last name, email, etc. Like so:

9. Lastly, select test & continue, and if everything is working

correctly, you should have just added a person to your Expandi
connector campaign.

With this setup, you’ll be automatically connecting with your leads

on LinkedIn after they book an appointment with you on Calendly.
Examples
Now, here’s the Expandi sequence we used for the LinkedIn connection
request and the follow-up.

Feel free to copy our templates below and adjust them for your brand.

Connection request message

Even though this is an automated

request {first_name}, I just wanted to
say hey.

I’m Amy from the marketing team here

at Expandi. I might not know you per-
sonally yet, but I’m pumped that you
booked a call with me.

Talk soon.

Follow-up immediately after connecting

When I saw your name pop up in my

Calendly meetings I was like: “Is this really
{first_name} {last_name}?”

I must say hi right away!

Click to see original gif

 Follow-up 7 days after no reply on email

Did not hear back on my email

{first_name}, so just want to make
sure everything is okay?
PS – Check out our guide on
advanced LinkedIn dynamic personal-
ization to learn how to set up custom
images that use dynamic tags (first
name, job role, company name, etc.)
like the one above.

Results
That’s how we gained a connection request acceptance rate of
88.9%! A rate much higher than average.
Bonus #2. Increase
Webinar Attendance
number with LinkedIn
(Zoom + Linkedin
integration)
Last but not least, we have one final growth hack that can be really
valuable if you’re hosting online webinars.

Just imagine that if someone signs up for your webinar via Zoom
form, you send the trigger to your LinkedIn account to automatical-
ly connect with your lead.

Sounds great, right?

HERE’S HOW THIS WORKS:

1. Ask for a LinkedIn URL in your webinar registration form (we use
Zoom for this).

2. Connect the form with LinkedIn and Expandi via Zapier:

First, you’ll need a Zoom webinar subscription and when

creating a webinar, you’ll need to turn on the required
registration (in the settings) when someone wants to attend
your webinar.
After you’ve made it compulsory for people to register for
your webinar, you can select the questions which you need
to ask them regarding the information you need from them.
To edit these questions, go to Registration Settings and click
Edit in the upper right corner.

As you might have guessed, you’ll need to create a custom

question form that asks for their LinkedIn profile URL. So,
whenever a lead gives their LinkedIn URL, the form will be
passed along to Zapier, and then to your LinkedIn through
Expandi.
Then, to connect a webinar in Zoom with Expandi, you’ll
need to create a Zap. App: Zoom and Trigger Event: New
Registrant.

Next, choose your Zoom account in Zapier. In the

Customize New Registrant section, choose the webinar from
which you’ll be sending new registrants.
 Finish editing and click Test & Continue.

Now, for the second part, we’ll need to create a reversed

webhook in Expandi which will import the attendees into our
LinkedIn outreach campaign.

So, first, you’ll need to create a connector campaign in Expandi.

Then, we need to connect it to Zapier. Select Webhooks by Zapier as the
App and POST as Action Event.
3. Go to Expandi and prepare a new connector campaign that sends a
connection request to anyone who signs up for your webinar.

4. Continue the sequence after the webinar with follow-ups (e.g. links
mentioned in the webinar, asking for their thoughts, and so on).

Sequence Examples

Now, here’s the exact Expandi template sequence we used that you can
copy and adjust for your brand.

Connection request message

Heeyooo {​first_name}!
I just popped open the champagne
when I saw your name on the list of
attendees for our next Expandi Live
Demo!

I realized “is this really {​first_name}

from {​company_name}? I must say hi
right away!

See you in the webinar!

Ivan
Follow-up message #1, after 15 minutes of connecting

BOOM!
Welcome aboard, {​first_name}!

Click to see original gif

Follow-up message #2, after 5 days if no reply to the above

Just checking back in because you’ve

attended our live onboarding demo.

Quick question: was it valuable for

you?
Did you already get some
campaigns running?

Share, please your feedback.

 Follow-up message #3, after 45 minutes if no reply to the above

I’ve also researched your profile (It’s

me on the GIF), and thought it makes
sense to invite you to join our LinkedIn
Outreach Family on Facebook where
we share tons of valuable resources
to get the best results out of your
campaigns.

Click to see original gif

Results

Using this flow, we managed to gain:

77.8% Connection request acceptance rate

67.5% Reply rate

Both of which are well above the average LinkedIn outreach rates.
 About Expandi
Expandi is the most powerful LinkedIn automation software for your
outbound challenges on LinkedIn with Email capabilities and an active
academy to help you become a better LinkedIn user
Whoever you are or however you use the platform, our smart software
can think for
you to create the highest number of personalized touch points with your
audience. That’s why Expandi is the best LinkedIn automation tool on the
market

70% of B2B leads generated on social networking sites come from Linke-
dIn. Imagine a software that will do that automated LinkedIn outreach for
you on autopilot

Take full control of your sales process.

Expandi’s Smart Sequences allow you to create different scenarios for
your workflows depending on the prospect’s behavior
Now you can connect with your prospects and increase your chances of
replies by using Email and different touch points on LinkedIn within your
campaigns
 CODE EBOOK20 for 20% off for the first two months on signing up

JOIN A PRIVATE FACEBOOK GROUP

Have you ever wondered where to find a network of like-minded profes-
sionals to exchange the best sales and outreach practices and share
common pains? Wonder no more! Join our LinkedIn Outreach Family
private Facebook group to get in touch with the professionals like you!