PAMANTASAN NG LUNGSOD NG VALENZUELA

Tongco St., Maysan, Valenzuela City

COLLEGE OF BUSINESS ADMINISTRATION SYLLABUS IN ENVIRONMENTAL

MARKETING MANAGEMENT DEPARTMENT MARKETING
1st Semester, A.Y. 2023-2024

A dynamic center for the development of competent and competitive human To provide the citizens of Valenzuela an efficient and effective institution of
UNIVERSITY VISION resource as foundation for growth and advancement of the City of UNIVERSITY MISSION higher learning that will make them skillful, productive, competent, civic-
STATEMENT Valenzuela. STATEMENT minded and God-loving toward a peaceful, healthy and progressive city.

Lead students achieve academic excellence and be adept professionals in

COLLEGE VISION An institution that provides a conductive, research-oriented academic COLLEGE MISSION the field of business and public service moving towards civic and national
STATEMENT environment for professional competencies in Accountancy, Marketing STATEMENT leadership.
Management, Human Resource Development Management, and Financial
Management.

COLLEGE OBJECTIVES To motivate students, attain academic excellence and be capable professionals in the field of business and the industry moving towards civic and national leadership

PROGRAM OUTCOMES A graduate of a business administration degree should be able to:

(Reference from CHED 1. Apply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resource management, production and operations
Memorandum Order No. management, information technology, and strategic management) and employ these concepts in various business situations
17, Series of 2017 2. Select and execute the proper decision-making tools to critically, analytically, and creatively solve problems and drive results
Section 6.2 to 6.3) 3. Work efficiently with other stakeholders and manage conflict in the workplace
4. Uphold and strengthen corporate social responsibility while exercising high personal moral and ethical standards
5. Develop a strategic business unit for economic sustainability
6. Conduct business research and analyze the business environment and emerging industry for strategic direction and innovation

COURSE INFORMATION

COURSE TITLE Environmental Marketing COURSE CODE ENM1

COURSE PRE- MKTG 1 (Marketing Management) CREDIT UNIT / Three (3) Lecture Units equivalent to three (3) hours every week for 18
REQUISITE CONTACT HOURS weeks or 54 hours in a semester

ENVIRONMENTAL MARKETING
 The subject covers the major functional areas of operations and quality management. It can provide foundational knowledge of the environment and context in which a graduate of BSBA
work
COURSE DESCRIPTION
 To acquaint students with what environmental and green marketing is all about.
 To equip students with skills required in promoting environmental awareness and sustainability.
 To introduce new marketing strategies spring-boarding on environment and consumption and human activity and climate change.
 To design strategic green plan that would best benefit both the local commerce and the environment.
COURSE LEARNING
OUTCOMES  To cultivate the innovations regarding products and services that advocate on environment preservation and sustainability.
 To differentiate a businesses or an industry’s legitimate green marketing undertaking to ‘greenwashing.”
 To apply knowledge on developing an environmental/green marketing plan.

ALIGNMENT OF COURSE OUTCOMES WITH SUMMATIVE ASSESSMENT TASK

Course Outcomes Summative Assessment Tasks Details
At the end of the course, the student should be able to: The summative tasks are graded requirements. They translate the outcomes of the course
A. Cognitive into what students are able to do given the breadth and depth of content knowledge.
1. To acquaint students with what environmental and green 1. Written outputs
marketing is all about.  Reaction papers / Reflective Essay 1. Major Examinations are graded activities conducted periodically wherein all students
2. To equip students with skills required in promoting  Research work enrolled in the same subject will take the same set of test questions and arranged
environmental awareness and sustainability.  Case Analysis strategically
3. To introduce new marketing strategies spring-boarding on
2. Project/Final Output is a graded activity conducted wherein all students enrolled in the
environment and consumption and human activity and 2. Non-Written Output
same subject will present their research of a success story of an entrepreneur of their
climate change  Role Playing
choosing wherein they will comprehensively explain the roots of the entrepreneur, how
B. Affective:  Classroom Presentation he/she/they was/were able to come up with the good/service they are offering today,
1. To design strategic green plan that would best benefit both  Film Making (Green Advocacy) unique business strategy/ies that differentiated them from other competitors, and
the local commerce and the environment. forecast their standing in the future using lessons learned throughout the semester.
2. To cultivate the innovations regarding products and 3. Group / Class Participation
services that advocate on environment preservation and 3. Written and Non-written Output are graded basis of the ability of the student to grasp
4. Project / Final Output the contents of the lesson discussed through various activities ranging from reflective
sustainability.
3. To differentiate a businesses or an industry’s legitimate essay, critical review essay, news article analysis, case study, infographics, graphic
5. Major Examinations organizer-making, reporting, etc.
green marketing undertaking to ‘greenwashing”.
4. To apply knowledge on developing an environmental / 4. Group/Class Participation is a graded measurement of the ability of the class to cope
green marketing plan. up with the contents of the course. Numerous activities such as Literature Review,
Role Plays, and Graphic Organizers are used to employ fair grading .

ENVIRONMENTAL MARKETING
 ENVIRONMENTAL MARKETING COURSE MAP

LEARNING OUTCOMES PROGRAM OUTCOMES

1 2 3 4 5 6 7
1. To acquaint students with what environmental and green marketing is all about
2. To equip students with skills required in promoting environmental awareness and sustainability.
3. To introduce new marketing strategies spring-boarding on environment and consumption and human activity and
climate change
4. To design strategic green plan that would best benefit both the local commerce and the environment.
5. To cultivate the innovations regarding products and services that advocate on environment preservation and
sustainability.
6. To differentiate a businesses or an industry’s legitimate green marketing undertaking to ‘greenwashing”.
7. To apply knowledge on developing an environmental / green marketing plan.
Legend:
L = Facilitates learning of the competencies (input is provided and competency is evaluated)
P = Allows student to practice competencies (no input but competency is evaluated)
O = Opportunity for development (no input for evaluation but there is opportunity to practice the competencies)

COURSE LEARNING PLAN

TIME COURSE ESSENTIAL INTENDED LEARNING B SUGGESTED SUGGESTED B REFERENCES / TEACHING-LEARNING MATERIALS
ALLOTMEN CONTENTS QUESTION/S OUTCOMES (ILOs) T TEACHING LEARNING ASSESSMENT T
T I ACTIVITIES TASKS I
s s
Week 1/ Classroom and (SYNCHRONOUS)
3 hours Department Rules What comes up to  Interactive Online
Orientation and your mind, when Discussion Assignment: College Manual University Student Handbook
Grading System you hear the word Producing
“Environment”? Recyclable
Notepad
What are the
rules and
regulations
needed to
observe inside
the class and the

ENVIRONMENTAL MARKETING
 department?

Week 2/ (SYNCHRONOUS)
3 hours  Socialized
 To corroborate
the different Discussion
Green Marketing
Synopsis concepts and (ASYNCHRONOUS)
- Green goals of  AVP (Turbine
Marketing How could you environmental farm)
1. Dahlstrom, R. (2012). An Overview of Green
Prologue describe the marketing
 Company’s Green Marketing Marketing. In Green Marketing Management
Environmental /
Overview Campaign Ads / (pp. 12-22). Cengage Learning Asia Pte. Ltd.
- Green Green Marketing in  To integrate the
Slogan
Marketing a business world? value of
Advantages sustainability both 2. Windfarm in Ilocos Norte // The Largest in
- Green Marketing for the business Southeast Asia [Video]. (2019, September
Engagement and the 21). YouTube.
environment. https://www.youtube.com/watch?
v=L87MiWb8nMU
Weeks 3/ (SYNCHRONOUS)
3 hours How does the  To categorize and  Socialized
Strategic Green strategy of Green Discussion 1. Dahlstrom, R. (2012). An Overview of Green
differentiate a green
Planning Outline Marketing Planning (ASYNCHRONOUS) Spoken poetry Marketing. In Green Marketing Management
marketing plan form
reflect an effort to a conventional  AVP regarding Green (pp. 23-32). Cengage Learning Asia Pte.
- Green achieve VMGO Ltd.
Marketing marketing plan. (Timberland)
sustainability?  Developing Green
Planning
Strategies
 To asses and
- Green evaluate the different
Perspective 2. Ryan, T.J. (2006) Timberland Introduces
mission, obejectives, Nutrition Labels SGB 39, no.3
Integration
strategy, tactics
Mission
Statement practices and 3. 15 Things You Didn’t Know About
philosophies of green Timberland [Video]. (2020, February 20).
- Green Mission companies and YouTube. https://www.youtube.com/watch?
Objectives, devise strategies in v=wMSRlg9hd1c
Strategy, and tackling and in
Marketing introducing green 4. "Time traveller's poem: KALIKASAN" ni Ivan
Tactics marketing to different Jetrho Mella | TALAStasan TV: Spoken
local organizations. Word [Video]. (2017, June 5). YouTube.

ENVIRONMENTAL MARKETING
 - Environmental https://www.youtube.com/watch?
Strategies v=el9zkkoqD6w
- Conveying Value
to All Stakeholders
Weeks 4-5/ What are the (SYNCHRONOUS)
6 hours efforts to “reduce,  To appreciate and  Socialized
Environment vs reuse and recycle” Discussion
discern the different
Consumption related to climate (ASYNCHRONOUS) 1. Dahlstrom, R. (2012). An Overview of Green
human activities
change? that adversely affect  AVP Desalination Reaction Papers / Marketing. In Green Marketing Management
- Environment Role Playing
the environment Plant) (pp. 36-54). Cengage Learning Asia Pte.
and Scenarios regarding Ltd.
Consumption and how these
 Reaction paper on Environment and
Awareness activities are Consumption
Environment & 2. Israel's chronic water problem. (2020).
reciprocated to
- Human Actions Consumption Jewish Virtual Library.
alleviate their direct https://www.jewishvirtuallibrary.org/israel-s-
with regards to
impact to the chronic-water-problem
Climate Change
environment.
- Sources of
Energy and 3. Tuas Desalination Plant [Video]. (2018, June
Their Use 28). YouTube.
Across https://www.youtube.com/watch?
International v=fxVT9NAjQhA
Regions

- Human Actions
with regards to
Atmosphere

- Human Actions
with regards to
Water

- Human Actions
with regards to
Land

- Human Actions
with regards to

ENVIRONMENTAL MARKETING
 Biodiversity
Week 5/ Effects of (SYNCHRONOUS)
3 hours consumption on  Socialized
the environment Discussion
Debate concerning
- Environmental about how the 1. Dahlstrom, R. (2012). An Overview of Green
ways to fight (ASYNCHRONOUS) entrepreneurs & Marketing. In Green Marketing Management
Climate Change  Reflective Essay customers can (pp. 56-76). Cengage Learning Asia Pte.
concerning reduce the impact of Ltd.
- Energy: Supply the environmental
Environmental
and Demand effects on
Effects
- Natural Action consumption thru 2. Deliser,H. (2006)
to diminish fliptop presentation Gas for the Greenhouse.
Human Nature442,
Influences on no. 499
 To devise a green
the Atmosphere marketing plan to
Does the current
- Natural Action reduce the
role of renewable
to diminish influences of
energy as a source
Human different human
of energy for
Influences on activities to
residential and
Water environment.
commercial use?
- Natural Action
to diminish
Human
Influences on
Land

- Natural Action
to diminish
Human
Influences on
Biodiversity

- Energy
Efficiency or
Conservation for

ENVIRONMENTAL MARKETING
 Mitigating
Climate Change
and Pollution

Weeks 6/
3 hours Analyze Market  To measure value of (SYNCHRONOUS)
Trends How important is green marketing to  Socialized 1. Dahlstrom, R. (2012). An Overview of Green
the value consumers Integrate Discussion Infographics: Marketing. In Green Marketing Management
- Market proposition? (ASYNCHRONOUS) Business Template (pp. 80-94). Cengage Learning Asia Pte.
Segmentation value to STP in
 Infographics - Ltd.
marketing.
- Target Prospecting,
Targeting, 2. What is LOHAS? (2019).
Marketing
Positioning LOHAS.com.au. https://www.lohas.com.au/
- Market Positioning what-lohas

Week 7/ (SYNCHRONOUS)
3 hours Integrated  Socialized
Marketing Discussion Green IMC Plan 1. Dahlstrom, R. (2012). An Overview of Green
Programs / What are the  To determine the (ASYNCHRONOUS) Marketing. In Green Marketing Management
Plans / benefits that appropriate  E-learning (blog) (pp. 95-117). Cengage Learning Asia Pte.
Communication companies realize marketing Ltd.
when they elect to communication tools
- Integrated develop integrated 2. Sustainable shoes made from recycled
Marketing in green brand
brand promotions? materials. (2020).
Communication positioning.
Merrell. https://www.merrell.com/US/en/sust
- Positioning ainability-2/
Statement

- Eco-friendly
brand

-
Standardization,
Certification &
Labeling

- De-marketing

ENVIRONMENTAL MARKETING
Week 8 (SYNCHRONOUS)
3 hours Green Product  Socialized 1. Dahlstrom, R. (2012). An Overview of Green
Innovation Discussion Marketing. In Green Marketing Management
How is  To illustrate and (ASYNCHRONOUS) (pp. 118-128). Cengage Learning Asia Pte.
- Product sustainability generate the right Green Product Ltd.
 Product Fishbone
Innovation relevant to new Innovation Proposal
ideas for green Illustration
Structure product 2. 3M requires all new products to have
product innovation.
development? ‘Sustainability value commitment’. (2018,
- Product
Innovation:  To evaluate December 12). Environment + Energy
Strategy decisions on product Leader. https://www.environmentalleader.co
Development development and m/2018/12/3m-requires-all-new-products-to-
expansion. have-sustainability-value-commitment/
- Product
Innovation:
Identification

- Product
Innovation:
Business Case

- Product
Innovation:
Product
Management

- Product
Innovation:
Market
Validation

- Product
Innovation:
Production Follow-
up

- Process Innovation
Week 9

ENVIRONMENTAL MARKETING
 3 hours MIDTERM EXAMINATION
Weeks 10/ (SYNCHRONOUS)
3 hours What is the  To decipher the  Socialized
Best Practices ultimate source for sustainable supply Discussion 1. Dahlstrom, R. (2012). An Overview of Green
for Sustainable resources entering cycle taking into Marketing. In Green Marketing Management
Supply Cycle a supply cycle? account the depletion (ASYNCHRONOUS) Research work (pp. 130-140). Cengage Learning Asia Pte.
Strategies of natural resources  E-learning (bog) Ltd.

- Sustainable and the furtherance

2. Committed to 100% ethically sourced.
Construction of the business
(2017, June 23). Starbucks Coffee
Processes organization.
Company. https://www.starbucks.com/respo
- Advantages of nsibility/community/farmer-support/farmer-
 To evaluate
Sustainable loan-programs
decisions on product
Supply Cycles development and
- Logistics sustainable logistics
Sustainability

- ISO 14000 -
Environmental
management -
ISO

Week 11/ (SYNCHRONOUS)

3 hours Managing  Socialized
Customer Value Discussion 1. Dahlstrom, R. (2012). An Overview of Green

ENVIRONMENTAL MARKETING
 in Retailing (ASYNCHRONOUS) Devise a retail Marketing. In Green Marketing Management
How do  To isolate the role  Video (Starbucks program for a green (pp. 141-153). Cengage Learning Asia Pte.
- Retail Supply relationships with of retailing in supply CSR) product Ltd.
Chain suppliers and cycles and
Management customers benefit 2. Sustainability alert: SC Johnson expands
construct the most
from sustainable appropriate line of concentrates. (2019, May 15).
- Marketing Eco- logistics? Recycling
friendly Product programs for green
Today. https://www.recyclingtoday.com/articl
Lines products or
e/sustainability-alert-sc-johnson-coca-cola/
services.
- Marketing
Sustainable 3. Starbucks Corporate Social Responsibility
Consumption [Video]. (2016, October 8). YouTube.
https://www.youtube.com/watch?
v=q4IBmtjbzpo

Week 12 (SYNCHRONOUS)
3 hours  Socialized
Proclaiming Discussion

ENVIRONMENTAL MARKETING
 Value via (ASYNCHRONOUS)
Sustainable  Problem Set: Dahlstrom, R. (2012). An Overview of Green
Pricing Why do we need to  To evaluate factors Pricing Strategies Marketing. In Green Marketing Management (pp.
determine the decisions on price considering in Proposals 154-164). Cengage Learning Asia Pte. Ltd.
- Internal Pricing desired benefits changes and the pricing strategies
Restrictions and costs inherent factors that affect
to a pricing pricing of green
- Customer decision?
Demand products and
services.
- Legal
Restrictions

- Competitive
Action and
Responses

- Corporate
Mission and
Pricing
Objectives

- Pricing Strategies
Week 13/ (SYNCHRONOUS)
3 hours  To recognize, apply  Socialized
Household What factors and resolve the Discussion Reaction Paper
increase the different household 1. Dahlstrom, R. (2012). An Overview of Green
Consumption likelihood that Marketing. In Green Marketing Management
influences on (ASYNCHRONOUS)
consumers will energy (pp. 154-164). Cengage Learning Asia Pte.
- Determinants divest themselves  Envinema Films
consumption. Ltd.
of energy of a product in a
consumption sustainable 2. Earthpledge,
- Consumer manner? https://www.earthpledge.org/img/posters/ep_
Decision-making poster_photo.pdf
Process
3. Envinema Films compilation
- The influence
of green
marketing on

ENVIRONMENTAL MARKETING
 consumer
purchase

- Sustainable
Marketing Action
affecting
Purchases

- Sustainable
Marketing Action
affecting
Consumption

- Sustainable
Marketing Action
affecting Post-
Purchase Decisions
Weeks 14/ (SYNCHRONOUS)
3 hours The impact of  Socialized
energy efficiency Discussion
on performance Why do we need to  To identify and Reaction Paper 1. Dahlstrom, R. (2012). An Overview of Green
influence the categorize the (ASYNCHRONOUS) Marketing. In Green Marketing Management
in service sector
services economy different avenues  Envinema Films (pp. 197-212). Cengage Learning Asia Pte.
- Service Sector on energy used by the service Ltd.
consumption? sector to alleviate
Contributors to
2. Market Report Series. (201). 
Carbon energy
https://www.sipotra.it/old/wp-content/
Emissions consumption.
uploads/2018/11/Energy-efficiency-
 To formulate 2O18.pdf
- Nonfood strategies to help
Retailing diminish the 3. Envinema Films compilation
consumption of
- Food Retailing energy in the
service sector
- Offices and
Administrative
Buildings

ENVIRONMENTAL MARKETING
 - Educational
Institutions

- Health Care

- Hotels and
Lodging

Week 15 (SYNCHRONOUS)
3 hours  Socialize
Energy Use in  To craft and classify Discussion
Transportation How does our the different 1. Dahlstrom, R. (2012). An Overview of Green
country promote transportation (ASYNCHRONOUS) Reaction Paper Marketing. In Green Marketing Management
- Transportation use of mass transit modes which have  Envinema Films (pp. 197-212). Cengage Learning Asia Pte.
Greenhouse systems? greater impact in Ltd.
Gas Emissions the diminution of
the environment
- Private through energy 2. Envinema Films compilation
Vehicles consumption.
 To devise and
- Public Mass organize a platform
Transit tailored-fit for the
firm’s efforts in
- Freight energy
Transportation conservation.

Week 16 (SYNCHRONOUS)
3 hours Industrial  To identify the  Socialized
Consumption different industries Discussion
that contribute to Reaction Paper 1. Guide to greener electronics 2017. (n.d.).
-Carbon What derives you (ASYNCHRONOUS) Greenpeace
carbon emission
Intensive as a marketing  Envinema Films USA. https://www.greenpeace.org/usa/report
and their efforts to
Industries  professional from s/greener-electronics-2017/
limit such in helping
gaining
understanding of to preserve the 2. Envinema Films compilation
- Energy Use environment.
energy usage and
and Carbon
sustainability in the
Emissions in the industrial sector?

ENVIRONMENTAL MARKETING
 Steel

- Energy Use
and Carbon
Emissions in
Non-metallic
Minerals
Industry

- Energy Use
and Carbon
Emissions in
Endemic to
Chemical
Production

- Energy Use
and Carbon
Emissions in
Paper and Pulp
Industries

- Search Results
Web results

- Policies to Reduce
Greenhouse Gas
Emissions in
Industry

Week 17 Project Completion (Environmental Marketing Films)

Week 18 FINAL EXAMINATION

ENVIRONMENTAL MARKETING
 COURSE REFERENCES
Dahlstrom, R. (2012). Green Marketing Management. Cengage Learning Asia Pte. Ltd.

REFERENCES

Sustainable business cases. 2012. https://2012books.lardbucket.org/books/sustainable-business-cases/index.html?

OTHER SUPPORT fbclid=IwAR1bs8SsOgDDA5hdTKXo2ObQwk65rlwyJS1KaqbjKCOo7bBJQzh43GYyvzM
MATERIALS
any Green / Environmental Marketing books or Internet articles, Magazines and other Journals

COURSE REQUIREMENTS AND POLICIES

Number System Grading

1.00 = 97-100
1.25 = 94-96
Midterm/Final Exam -40% Midterm grade 1.50 = 91-93
GRADING SYSTEM Quizzes -20% + Final term grade 1.75 = 88-90
Class Participation/Recitation -20% _____________ 2.00 = 85-87
Attendance -10% 2 2.25 = 82-84
Conduct -10% 2.50 = 79-81
Total : 100% = Final grade 2.75 = 76-78
3.00 = 75
5.00 = Failed

1. Strictly observe the prescribed school uniform of the Pamantasan.

2. Class president shall be the coordinator of the class for concerns/ queries on the subject matter.
POLICIES 3. Must secure a projector and laptop and other technical requirements needed in class.
(As agreed by the class) 4. Attendance is a must. Students are allowed 9 hours of absences. Absences beyond what is prescribed, the student will be given a final rating of UD.
5. No make-up quiz or long test will be given to students who are absent on that day. (Exemptions: student representing interschool competition, death
among immediate family and hospitalization). Student must show documents for a make-up long test.
6. Uphold the Values and Respect at all times. (No sleeping, smoking, side conversations, loud behavior, raising your legs or feet on the chairs); Keep mobile
phones on silent mode; outsiders are not allowed in the classroom.
7. No eating and charging of any personal gadgets inside the classroom.
8. Submitting of requirements on time is a must. Late submission will be applied.
9. ANY FORMS OF CHEATING IS STRICTLY PROHIBITED; students who will caught in the act will be sanctioned (See Student’s Manual)
10. Individual and Team participation is highly encouraged during class discussion.

Consultation Period

ENVIRONMENTAL MARKETING
 Prepared by: Mr. Carlo Niño Gedoria, LPT, MBA
INSTRUCTORS INFORMATION
Name & Signature Consultation Schedule Email Address

Mr. Angelo P. Porciuncula

In-Charge

Mr. Mark Alvin M. Cruz

In-Charge

Date Last Revised: Endorsed by:

Mrs. Jennifer B. Zabala

Chairperson, Department Marketing Management

Revision Date: Recommending Approval:

Ms. Jannet Mangabang Penuliar

In-Charge, Curriculum Committee

Approved by:

Dr. Ryan C. Dela Peña

Dean, College of Accountancy and Business Administration

Dr. Nedeña C. Torralba

University President / Vice President for Academic Affairs

ENVIRONMENTAL MARKETING