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Acquisition Costs

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Acquisition Cost incurred by a

Costs business.

An investor who provides funding to a business for a stake in


Angel Investor
the business in return.

Asset A tangible item a business owns.

A business-to-business (B2B) commercial transaction between


B2B
businesses.

B2C A business-to-consumer (B2C) transaction.

A document that compares assets to liabilities plus owner's


Balance Sheet
equity.

A business owner that uses their own money to fund their


Bootstrapping
business.

Brand Recognition The level of familiarity one has with a brand.

The point where a business's revenue matches its expenses


Break-Even Point
over a given period.

The amount of money a business plans on spending during a


Budget
given period.

Burn Rate A calculation used to measure a business's monthly cash flow.

Business A situation an entrepreneur analyzes and evaluates to see if


Opportunity starting a sustainable, profitable business is feasible.

A document that addresses the concept, customers, and


Business Plan
capital for a business.

C Corporation A business structure that allows the company to pass its


income, losses, deductions, and credits through its
shareholders to decrease their taxation.

The Chief Executive Officer (CEO) holds a leadership role within


CEO a business. The CEO oversees a business's operations and
resources and makes the major decisions for the company.

The Chief Financial Officer (CFO) holds a leadership role within


CFO
a business. The CFO oversees a company's finances.

The action of working with one or more people toward a


Collaboration
common goal.

Commission A fee paid to an employee for completing a task.

A monetary amount given to employees in return for their


Compensation
work.

Confidentiality A signed agreement stating that an entity will not disclose


Agreement information agreed upon by all parties in an arrangement.

An agreement between an employee and a company outlining


Contract
obligations and terms of employment.

The Chief Operating Officer (COO) holds a leadership role


within a business. The COO is responsible for overseeing the
COO
day-to-day administrative and operational functions of a
business.

A form of protection individuals can implement to protect their


Copyright intellectual property. Copyright is designated for print, music,
film, and various other forms of creative licenses.

Using one's mind to solve a problem in the best way by


Critical Thinking
considering various potential solutions to the problem.

The method of sharing a start-up business online to pre-sell


Crowdfunding
products.
An individual or business that purchases goods and services
Customer
from a business.

Customer
The total cost of acquiring a new customer.
Acquisition Cost

Customer Activities or strategies employed by a business to retain


Retention existing customers.

Chamber of A local agency with information on participating local


Commerce businesses.

Statistical data that refers to particular groups within a


Demographics
population.

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