2024 Trend Report by Trend Hunter

WELCOME to the year AI changes
your life, job & potential

Do you know what the top three topics are this year? AI, AI and AI! This year, we completed 2,000
custom trend reports and 24,500 new articles, testing them with 12,000,000 people… & AI is #1 by far.
Five Resources to ACCELERATE your potential with AI

1) AI-THEMED FUTURE FESTIVAL – Experience AI at our AI-themed Future Festival World Summit
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5) WATCH MY AI KEYNOTE VIDEO – Join 2,000,000 learning about where we are headed.
Let’s Create The Future.
Jeremy Gutsche
CEO of Trend Hunter
NY Times Bestselling Author & Keynote Speaker – JeremyGutsche.com
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#1 IN AI Expertise
TRENDS
& Capabilities
#1 Trend Fast Custom

Community
We help smart
Reports
people like you AI

Dashboard
& Library
find better Future
ideas faster
Big Top Tier
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Presentations
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Dedicated Advisors, The #1 Innovation

Futurists & Speakers Trend Platform Expertise
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WE’VE COMPLETED 12,070 PROJECTS

in these 5 categories. How can we best help you?
Inspire a Culture of
1 Innovation & Change
Discover New
2 Products & Services
Upgrade Innovation
3 Skills & Capabilities
Save Effort, Time &

4 Money w/Fast Research
Accelerate Specific
5 Innovation Projects
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A PROBLEM WE SOLVE is that it is difficult to filter

all the chaos of the world into opportunity
Our Changing World Inadequate Resources

• COVID-19 • Robots Market Reports
lots to filter & not custom
• AI • Sustainability
Trend Companies
• Social media • Personalization
high-level & generic
?
• Globalization • Uncertainty
$$$$ Custom Research
• Big Data • Influencers slow & expensive
• The Cloud • Lower Barriers
Magazines & News
• East vs. West • Social Business too much & not custom
• 3D Printing • Diversification
Manual Searching
• Millennials • Gender Equality random & what ranks
• CRISPR • Empowerment $$$$ Conferences
• VR + AR • What Else??? inspiring, but not specific
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WE HUNT FOR YOU,

TO HELP YOU FIND
BETTER IDEAS
“No service out there
captures Consumer
Behavior as well
as Trend Hunter.
- Creative Ideation Manager
Sr. Creative Trend Forecasting
(>167 Custom Reports)
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…. AND WE USE AI TO HELP YOU FIND

THOSE IDEAS MUCH FASTER
Traditional Innovation = Slow & Expensive
With Trend Hunter = Fast, Data-Driven & Cost-Effective
“The custom reports really speak out to us. There is a lot of information out there, but filtering is really
difficult. What makes the difference is having somebody who begins to understand what we are doing,
who can really help with that curation. " - Creative Director
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WE ALSO HELP
YOU BRING YOUR
INSPIRATION AND
IDEAS TO LIFE
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AND YOU’LL STAY AHEAD OF "Trend Hunter

THE CURVE Advisory is key,
with ongoing because it opens your eyes. Take
20 minutes, go in another room
custom and look at what's happening in
the world, look at what Trend
reports Hunter is feeding you, because
that's going to be
the most important
20 minutes of
your week."
Global Head of Innovation
ABInbev / Budweiser
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HOW WE WORK is that we pair you with a dedicated advisor

to help design a custom program we’d fulfill over the year
Keynote, Workshop or Masterclass

Keynotes,
Training & Events Future Festival
Presentation Workshop
& FuturistU
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Fast Custom
Research
Assessment & Benchmarking

Innovation
Tools
Tools, eLearning & The #1 Trend Platform
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BULLETPROOF YOUR
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CUSTOM AI + TREND KEYNOTES
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Core Presentations Presentations Assessment
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Bring Innovation to Life & Explore a Custom Topic, Deep Dive Your Innovation
Inspire a Culture Segment or Megatrends Assessment or Prototype
of Innovation Impacting Your Market Products, Services & Your Future
1. The Top 18 Megatrends 1. Millennial Culture
2. Future of Retail 2. Customization & Your Brand
3. Future of Work 3. Gamification & Rewards
4. Future of Marketing 4. Retail Innovation
5. Micro-Generational Desire 5. Marketing Innovation
6. Future of Tech, AI & Big Data 6. Boomer, Xs, Ys, Zs & Your Brand
7. Future of Consumer Behavior 7. AI, Robots & Big Data
8. Leisure & Play 8. Maker Culture
9. Health & Wellness 9. Instant Entrepreneurship
10. Innovation Tactics 10. Flavor & Preference
“(The presentation) brought insights new vision and some ideas that are going to push our people to the
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Solve real problems with

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Custom Workshops tackle company-specific issues and
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Prototyping (2+ hrs) Infectious Messaging

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the 6 Patterns of Opportunity. marketing to more effectively
speak to consumers.
Idea Discovery (2+ hrs) Making Change Happen

Identify your company’s (3+ hrs)
biggest areas for development Enact major change within
and uncover new ideas. your company in the most
efficient way possible.
Disruption & Adaptation Culture & Change (2+ hrs)

(2+ hrs) Understand and enhance your
Anticipate upcoming threats to company’s culture to fuel
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future success.
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Innovation in an AI World Opportunity Chaos Learn: On this day, you will partake in
Learn: Learn how to make change Learn: Learn AI skills, master scenario the crown jewel of our content,
PROGRAM OR
happen when change is hard & how to planning, problem identification, and learning what the future holds, by
foster a culture of innovation. how to filter chaos intro opportunity. category. You will learn the Future of
You will also learn how to overcome Lifestyle, Technology, Culture,
Takeaway: On this day, you will also common traps to extract better Marketing, Leisure and The Evolution
BOOK A CUSTOM come up with specific short-term and

long-term tactics that would be
thinking from yourself and your team. of Each Micro-Generation and AI.
MASTERCLASS
relevant to implement at your own Takeaway: You will end this day Takeaway: You will have a long list of
brand. inspired, with new tactics, an ideas and feel like you drank from a
immersive Trend Safari and our World firehose. However, while you will be
Summit Technology party. part of the large room event on this
day, you will have breakout sessions,
lunch and a debrief with your private
FuturistU team to filter through the
THURSDAY (DAY 4) FRIDAY (DAY 5) noise and
Prototyping & Idea Refinement Persuasion & Pitching

Learn: You will spend the morning Learn: Gain specific skills and tactics
learning to filter chaos into for infectious messaging, pitching,
opportunity, leading to your top 10 public speaking & leadership
ideas. You will learn to battle-test presence.
those ideas, leading to 3 business
cases and a favorite idea for pitching. Takeaway: You will develop a final
pitch, which will be performed for the
Takeaway: You will then have a FuturistU group, and ready to take
business case with short term, long back to your office. This day ends with
term and dream list next steps, ready your graduation as a Futurist!
to turn into your final pitch.
The 2024 1 Overview & Megatrends
Trend 2 Tech Insights
Report 3 Business & Marketing Insights
4 Food & Beverage Insights
5 Retail Insights
6 Eco Insights
7 Social Good Insights
8 Fashion & Cosmetics Insights
9 Health & Wellness Insights
10 Art & Design
11 Culture Insights
Copyright © All Rights Reserved 17
We categorize the world into high-level patterns,
megatrends, insights and ideas.
We believe if you study these

patterns, you are more likely to
Predict & Create The Future
A key tool is our megatrend wheel. You’ll note that our
6 patterns are the highest level, and never change, trickling
down to our megatrends, insights & ideas
Patterns of Opportunity
- Patterns of Chaos – All opportunity can be mapped to six patterns
Macro
- Each Pattern Drives Several Megatrends
18 Megatrends
- Long Term – Designed to predict 5-10 years out
10,000 Insights (the “Sweet Spot”)

- Medium Term – Predict 1-4 years out
- Clusters of Opportunity –These are identified from studying ideas, looking for
meaningful groups of examples that are related
Micro
500,00 Individual Ideas

- Shorter term – Individual ideas or case studies that can be inspiring
..
..
We use our patterns & megatrends as a higher level guide of where the world is heading
ACCELERATION
1.
Perfecting One Thing
Prosumerism CYCLICALITY
1. Retro + Nostalgia
Nostalgia
From user-generated content to Fond memories fuel a desire to bring
2. Aspirational Icon maker culture, today’s consumers 2. Generational the past into the present, especially
3. Exaggerated Feature expect professional tools & services. 3. Economic + Seasonal with respect to one’s formative years.
4. Reimagined Solution 4. Repetitive Cycles
Catalyzation AI Naturality Youthfulness

We are entering a transformative The world is becoming more playful,
Brands have taken a role of The desire for sustainable products,
new era, denoted by an exponential driven by generations not ready to
accelerating the personal including local, organic, recyclable
growth in data, robotics and grow up, including Boomers who
development of consumers. and pronounceable ingredients.
intelligence. desire a more active, enriched life.
REDUCTION
1. Specialization
Instant Entrepreneurship REDIRECTION
1. Refocusing
Tribalism
New services make it easier than Allegiant groups are more readily
2. Fewer Layers + Efficiency ever to conceptualize, fund, launch 2. Reversing
formed around specific interests,
3. Crowdsourcing and companies. 3. Surprising
causes and even brands.
4. Subscription 4. Gamifying
Curation Simplicity Gamification Experience

Hyper-targeted offerings, services, The application of game dynamics In a world abundant with ‘stuff,’
In a fast-paced, cluttered world, to real-world problems results in a
subscriptions and recommendations simplicity stands out, resulting in experience becomes a more
to simplify lives with better things. world that’s more competitive and important currency and life priority.
focused businesses & clean design. engaging.
CONVERGENCE Multisensation DIVERGENCE Authenticity

1. Combining + Layering Tech, AR, VR and interactive 1. Personalization, Customization Social media and a resistance to
2. Adding Value experiences are raising our 2. Status + Belonging traditional advertising have created a
3. Co-Branding + Aligning expectations in the realms of 3. Style + Fashionizing desire for authenticity and reality.
4. Physical + Digital entertainment, retail and even food. 4. Generational Rebellion
Co-Creation Hybridization Personalization Many-to-Many

Brands, products, services and Lines are blurring as business Small batch production A mass proliferation of sellers and
customers are increasingly co- models, products and services technologies and more media creators has shifted the
creating an interdependent world. merge to create unique concepts personalized media are creating an world to a many-to-many economy.
and experiences expectation for personalization.
We use our “insights” to identify pockets of opportunity.
To us, an insight is a cluster of several ideas that stand out
e.g. Gene-Personalized Products

7 Ideas, 63 Related Examples, 197,000 Clicks
When Reading This Report, Here’s What The Icons Means
Continued…
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
AI Supporto
Businesses are incorporating AI chatbots for instant customer service at scale
Trend - Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset, and can deliver
instant answers to any related question to any number of customers at a time. This scalability saves money for the business and time for the consumer.
Insight - Some of the largest complaints with e-commerce and online retail interactions are related to misrepresented products, the inability to ask retail workers questions, and the slow
response time of online customer service agents, particularly during high-traffic times. However, many customers in this space would rather deal with these challenges than shop
physically due to travel or time constraints. This means customers place pressure on brands to improve online experiences.
AI Customer Service Chatbots

LAQO Introduced a First-of-Its-Kind Digital Assistant for
Fintech
Personalized Chatbot Builder Tools

IBM's 'Watson Assistant' can be Used to Create a Useful
Furniture Retailer AI Chatbots Intuitive E-Commerce Chatbots Chatbot
IKEA Launches the BILLIE Chatbot To Tackle E-Commerce Conversational AI Startup Zowie
Customer Inquiries Offers Smart Assistance
Popularity Multisensation 4 Featured, 35 Examples

6.6 Activity Artificial Intelligence 11,648 Total Clicks
Score Copyright ©
Freshness Personalization URL: Hunt.to/508397 All Rights Reserved
AI Supporto
Businesses are incorporating AI chatbots for instant customer service at scale
How can your brand utilize trained AI

chatbots to improve the online shopping
experience, or post-sale support
experience, for customers?
Overlooked Opportunity 1: Workshop Question Copyright ©

All Rights Reserved
Language Platformo
Brands are using generative AI to launch language-teaching platforms
Trend - New startups are launching generative AI-powered platforms for language education. These platforms improve on previous language education services by delivering more
advanced feedback, streamlined lessons, and reduced costs for consumers.
Insight - The largest and most successful language education platforms focus on short-session, asynchronous learning models. These consumers prioritize flexibility, choosing platforms
that fit into their busy lifestyles. However, many platforms with flexible lessons are less effective than real-time, scheduled, human-led lessons. Brands are now mixing the convenience of
asynchronous platforms with the effectiveness of lessons curated by human teachers by using advanced generative AI to power educational platforms.
AI-Powered Language Learning Platforms

The 'Kendasi' Platform Offers a Natural Learning Experience
AI-Powered Language Apps

Praktika.AI Helps Teach Languages with Customizable
Avatars
Personalized Language Education Apps

Premium AI-Powered Education Apps TalkPal Uses a Personable Approach to Language Learning
Duolingo Max is a New Subscription Tier Powered by Generative AI
Popularity Hybridization 4 Featured, 26 Examples

Score Copyright ©
Language Platformo
Brands are using generative AI to launch language-teaching platforms
How could your brand augment its services

with generative AI to offer consumers more
flexibility?

All Rights Reserved
Circadian Fridgeo
Brands are launching smart fridges that mimic the cycle of sunlight
Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and
vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.
Insight - As North American consumers become more interested in personal health and wellness, these consumers incorporate this lifestyle into their daily routines. This includes healthy
eating, exercise, and other wellness products. However, as natural, organic foods often retail for more than the regular alternatives, these consumers aim to reduce costs and preserve
their foods for longer. This created a space in the industry for smart storage appliances that extend the life of foods.
Food Preservation Fridges Energy-Saving Smart Fridges Sun-Mimicking Smart Fridges Nutrient-Preserving Fridge Functions
Beko's HarvestFresh Technology Mimics the 24- Dawlance's 'Vitamin Fresh' Technology Preserves Defy's NatureLight Technology Extends the Shelf Singer Bangladesh Unveils Fresh-O-Logy and
Hour Sun Cycle Food Quality Life of Stored Food NutriLock Fridges

7.1 Activity Catalyzation 13,118 Total Clicks
Score Copyright ©
Circadian Fridgeo
Brands are launching smart fridges that mimic the cycle of sunlight
What innovative methods can your brand

explore to offer smart products that
promote health and wellness among
dedicated consumers?

All Rights Reserved
In-Car Assistanto
Auto brands partner with voice assistant tech or create their own
Trend - In-car voice assistants are becoming more popular as hands-free technology becomes more useful. Auto brands are either adopting existing voice technology or creating their
own systems to help drivers with everything from navigation and car functions to entertainment.
Insight - As auto innovations progress and in-car systems increasingly run on smart and autonomous technology, consumers require operation systems that are easy to navigate in spite
of their complex functions. As a result, consumers are turning to auto brands that they believe best optimize both function and user experience when it comes to in-car controls.
Virtual In-Car Tour Guides Voice-Controlled Car Assistants Voice Assistant Infotainment Updates
Mercedes Launches Its New Voice-Activated 'Tourguide' Technology Ford Has Added Customizable Alexa Support with an Amazon Deal Jaguar and Land Rover Vehicles Will Receive Amazon Alexa
Popularity Simplicity 3 Featured, 35 Examples

5.5 Activity Experience 96,673 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/488821 All Rights Reserved
In-Car Assistanto
Auto brands partner with voice assistant tech or create their own
How could your brand better prioritize user

experience?

All Rights Reserved
Tailored Computero
Tech companies are using open-source operating systems for curation
Trend - Computer manufacturers are using open-source operating systems (OS) to create more curated experiences for consumers while simultaneously diversifying the OS market.
These open-source systems offer benefits that range from streamlined processes and user interfaces to personalization.
Insight - Many consumers that use computers for either entertainment or professional purposes feel that traditional operating systems are difficult to navigate and are cumbersome.
Companies are adapting to this pressure by equipping computers with operating systems that are tailored to the desired use case. This leads to developer-focused laptops with coding-
focused home pages or gaming computers that launch directly into gaming platforms.
Optimized Software Development

Open-Source Laptop Systems Deep Learning Laptop Models Open-Source Hybrid Laptops
The 'HP Dev One' Uses a Linux-Based Operating Laptops The Razer x Lambda 'Tensorbook' Supports Work The FydeTab Duo is a Laptop-Tablet Hybrid with a
System for Developers The ROMA from XCalibyte is the First Development in Machine Learning Linux OS
Laptop
Popularity Prosumerism 4 Featured, 35 Examples

7.3 Activity Personalization 21,564 Total Clicks
Score Copyright ©
Tailored Computero
The picture can't be displayed.
Tech companies are using open-source operating systems for curation
How could your brand better curate its

services or experiences for each consumer
group?

All Rights Reserved
AI NPCo
Developers are using generative AI to make game characters more lifelike and immersive
Trend - Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters
(NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
Insight - Escapism and immersion are two of the largest draws to gaming for many consumers. However, while gaming offers respite from busy lives, consumers often purchase many
games after growing bored of one game, as games become repetitive over time. As game prices continue to rise, many consumers are unable to purchase multiple full-price games a
month. There is a market for games that offer excellent immersion and escapism without in-game actions feeling repetitive and pre-written.
AI NPC Services
NPCx is Using Generative AI to Create Lifelike NPCs in
Games
Intelligent Game Characters

NetEase is Using Generative AI to Power its NPC Characters
Conversational NPC Game Features

NVIDIA's Avatar Cloud Engine Allows Gamers to Speak to
AI-Generated Game NPCs NPCs
Replica Studios Introduces an AI-Powered Smart NPCs for Unreal Engine
Popularity Gamification 4 Featured, 34 Examples

Score Copyright ©
AI NPCo
Developers are using generative AI to make game characters more lifelike and immersive
How can your brand leverage generative AI

technology to create more fluidic and
catered experiences for its consumers?

All Rights Reserved
Gamer Facilityo
Brands are opening physical facilities for esports and content creation
Trend - Esports teams and organizations have begun opening physical facilities across the world for players to hone their skills, participate in live events, explore wellness practices, and
produce in-house content. Physical esports facilities also house content creators and professional esports players pursuing higher opportunities and help connect influencers looking to
collaborate.
Insight - Content houses and facilities provide a unique gaming experience to locals looking to get involved with the esports scene. Content facilities often become gathering places for
lovers of a specific team or game. This helps local fans connect with their idols and participate in events such as local area network (LAN) tournaments and meet and greets. By fostering
relationships with notable team members and aspiring creators, consumers looking to pursue a professional career in gaming can network easier and seek out opportunities within the
scene.
Revamped Esports Brazil-Based

Facilities Esports Facilities
Team Liquid Taps TropiCaos Launches a
Alienware for a Visual New Esports Facility in
Refresh of its Facilities Brazil
NBA-Affiliated Creative Gaming

Esports Centres Studios
T-Wolves Gaming Tundra Esports’ Danny
Partners with Wisdom Lopez Launches a New
Gaming for a New Studio Studio for Gaming
Latin American Esports Facilities Space Creators
Leviatán is Accelerating Latin American Esports Ventures

4.6 Activity Tribalism 11,329 Total Clicks
Score Copyright ©
Freshness Prosumerism URL: Hunt.to/498891 All Rights Reserved
Gamer Facilityo
Brands are opening physical facilities for esports and content creation
What experiences would help your

customers better connect with each
other/your brand?

All Rights Reserved
Upgradable Techo
Brands are launching tech products designed to be upgraded and repaired by users
Trend - Brands are launching technology products designed to be upgraded by the end-user. This includes laptops, smartphones, and gaming devices. This reduces manufacturing costs
and consumer costs by allowing brands to sell single components at lower prices, instead of completely new devices to users who want upgrades.
Insight - Consumers are increasingly familiar with technology due to the pandemic and the younger generations growing up surrounded by devices. These consumers often repair and
upgrade their own products rather than seek help from repair businesses as a cost-saving measure. As a direct result of this, these consumers are drawn to products designed to be
opened and repaired. This creates a demand for businesses to sell individual components and products designed to be opened and modified, with a focus on products not as commonly
designed to be repairable and upgradable, such as phones or laptops.
Compact Upgradable PCs Accessible Modular Laptops Dual-Ethernet Mini PCs User-Upgradable Modular Laptops
MInisforum's EliteMini HX90 Boasts User- Framework Announced its Improved Second- The Minisforum NAB6 Has a 12th-Gen Intel Framework Announced its 2023 Laptops with
Upgradable RAM and Storage Generation Modular Laptop Processor and Upgradable Parts Upgradable GPUs

Score Copyright ©
Freshness Many to Many URL: Hunt.to/505137 All Rights Reserved
Upgradable Techo
Brands are launching tech products designed to be upgraded and repaired by users
How can your brand reduce costs by

creating product for the younger tech-
familiar generations that can be easily
upgraded and modified?

All Rights Reserved
AI Computingo
Manufacturers are launching powerful hardware dedicated to creating AI models
Trend - Brands in the computer hardware space are launching new hardware with specifications optimized for performing artificial intelligence-related workloads. These AI computing
chips are built around creating, hosting, and training AI models as quickly and efficiently as possible.
Insight - The recent influx in popularity for generative pre-trained transformers and other large language models have caused brands across every industry to focus on AI-related
products, services, and tools. These brands seek to improve output, either by streamlining existing operations or by launching entirely new ventures backed by artificial intelligence. Due
to the large number of companies showing interest in this space, computer manufacturers are responding with hardware dedicated to AI.
AI-Focused Computing Chips AI-Focused SoCs Artificial Intelligence Computing Chips Local AI Computation Devices
AMD Unveiled the 'MI300x' Chip Optimized for AI IBM's Artificial Intelligence Unit is an SoC Designed Intel's Falcon Shores Chips Accelerate AI The NeuRRAM Computing Chip Runs Directly in the
Workloads for Training LLMs Development Device's Memory
Popularity Curation 4 Featured, 23 Examples

Score Copyright ©
Freshness Artificial Intelligence URL: Hunt.to/508396 All Rights Reserved
AI Computingo
Manufacturers are launching powerful hardware dedicated to creating AI models
In what ways can your brand use AI

computing to streamline existing operations
or launch new projects for its, or the
industry's, benefit?

All Rights Reserved
Connected Vehicleo
Automakers are standardizing smart connected technologies for road safety
Trend - Automakers are implementing and standardizing connected technologies, such as road-sensing services, in-vehicle network connections, and multi-vehicle communications.
These services allow vehicles to actively identify nearby drivers and offer real-time GPS services for emergency operators.
Insight - While not all drivers have access to self-driving automobiles, the connected technology that led to autonomous driving offers utility to all drivers. Drivers continuously strive for
increased safety and security of themselves and their passengers, leading to automakers implementing and standardizing connected security features. These features improve active
road safety by communicating with other vehicles, and offer improved emergency response services with real-time GPS technology.
Metaverse-Ready Road Vehicles Vehicle-Connected Mobile Networks Standardized Connected Vehicles Connected Vehicular Safety Systems
The Holograktor Has an AR Display and a Remote Porsche and Vodafone Launched a 5G Hybrid GM is Making OnStar Connected Services an Audi C-V2X Technology Aims to Improve Road
Control System Mobile Private Network Automaker Standard Safety

Score Copyright ©
Connected Vehicleo
Automakers are standardizing smart connected technologies for road safety
What emerging technologies could be

repurposed to benefit your industry?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
AI Advertisemento
Startups are launching platforms that generate custom advertisements with AI
Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-
generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.
Insight - Brands are often tasked with creating marketing campaigns with heavily limited time and budgets, leading to less-than-ideal outcomes in order to deliver on time. These brands
desire more efficient services in each aspect, as increasing the ROI on advertising is a top priority for marketing departments. However, these brands cannot sacrifice decision-making
control, margin of error, or quality, creating a demand for low-cost, customizable, quick marketing services powered by AI.
AI-Powered Marketing Services

Skai Offers Omnichannel Marketing Through One Login
Robotic Process Automation Platforms

Fluency.inc is Transforming the Digital Advertising Industry
Contextual Intelligence Companies

GumGum is an AI-Powered Marketing Company with
AI-Generated Ad Platforms Dynamic Placement
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Popularity Co-creation 4 Featured, 28 Examples

9.1 Activity Curation 14,077 Total Clicks
Score Copyright ©
Freshness Simplicity URL: Hunt.to/505576 All Rights Reserved
AI Advertisemento
Startups are launching platforms that generate custom advertisements with AI
How could your brand leverage AI platforms

to reduce annual costs while maintaining
quality?

All Rights Reserved
Communicative Deliveryo
Customer service is made easier with communicative delivery platforms
Trend - B2B delivery platforms are prioritizing communication to enhance the delivery process for businesses and their customers. This approach ensures frequent updates and quick
responses using both automation and reps--balancing efficiency with a more "human" approach to customer service.
Insight - Automation in retail has created a host of opportunities, but it's also impacted how customer service operates. Consumers are likely to have efficient shopping experiences, but
it's now more challenging for them to effectively communicate with large retailers when problems do arise--particularly when third parties like delivery services are involved. Prioritizing
the customer experience past the point of sale and into the final steps of delivery helps businesses build brand loyalty.
Intuitive E-Commerce Chatbots

E-Commerce Conversational AI Startup Zowie Offers Smart
Assistance
Communicative Delivery Companies

Real-Time-Adjustable Logistics MyTrooperS Provides Delivery Solutions for Users and
Cloud-Based Delivery Platforms Businesses
Companies DispatchTrack Uses AI-Optimized Routes and Quick
Vexsys Offers On-Toes Support for Delivery and Communications
Logistics
Popularity Experience 4 Featured, 22 Examples

6.4 Activity 8,644 Total Clicks
Score Copyright ©
Communicative Deliveryo
Customer service is made easier with communicative delivery platforms
In what areas could your brand improve its

customer service experience to build trust
and brand loyalty?

All Rights Reserved
SMS Commerceo
Brands are integrating shopping services into mobile SMS applications
Trend - Retailers are seamlessly integrating text message shopping services into their business models. This allows customers to browse, purchase, and pay for products directly through a
text message rather than using a mobile storefront application or website. This reduces online order friction.
Insight - While many consumers are familiar with mobile storefront applications, these apps often present barriers to customers that aren't intimately familiar with the technology.
Additionally, navigating and shopping on small phone screens is difficult for these groups as well. As a result, retailers are offering seamless shopping services via SMS messages, allowing
customers to interact with chatbots that will navigate the online shopping ecosystem, reducing friction and increasing retention.
SMS Commerce
Services
klaviyo Allows Customers
and Brands to Sell or Buy
Products via SMS
Text Message
Shopping Services
Textual is a
Conversational
Text-to-Shop Retail Services Conversational E-Commerce Features Text Messenger Checkout Applications
Commerce Platform for
Walmart Text to Shop Makes it Easier Than Ever to Attentive Debuts New SMS-Based Text-to-Buy 'Postscript' Uses Text-To-Buy to Improve Customer
SMS
Shop Solution for Shopify Retention

5.4 Activity Simplicity 18,363 Total Clicks
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SMS Commerceo
Brands are integrating shopping services into mobile SMS applications
How could your brand benefit from

leveraging older, more familiar technology
for accessibility?

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Customized Packagingo
Materials and packaging businesses elevate customized packaging
Trend - Ideal packaging solutions for e-commerce and products are made from limited materials, take up little space, and effectively protect their contents. Businesses looking to hit all
these markers are turning to brands that offer customized solutions that are made, grown, or printed to order.
Insight - The growth of e-commerce has created demand for packaging solutions that are efficient, functional, and have a limited impact on the environment. While climate anxiety has
made more consumers choose to reduce their environmental impact, they want to be able to do so while still maintaining their quality of life and routines. To achieve this balance,
consumers turn to brands that reliably show their sustainability efforts, without sacrificing on quality.
Cooling Mushroom Packaging Biodegradable Mailing Satchels Mycelium-Growing 3D-Printed Scaffolds Bespoke E-Commerce Packaging
Mushroom Packaging Creates Customizable and Better Packaging's comPOST Packs are BioLab Studio Developed a System for Growing Packhelp Raises $45.6 Million For Customized
Compostable Solutions Biodegradable After 2 Months Mycelium Packaging Services

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Customized Packagingo
Materials and packaging businesses elevate customized packaging
How could your brand use customization to

improve the efficiency of its product, and/or
reduce its environmental impact?

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Consumer Marketplaceo
Brands are launching first-party storefronts to connect consumers to others
Trend - Brands across multiple industries are launching consumer-to-business-to-consumer (C2B2C) storefronts. C2B2C offers consumers discounts on products and enables consumers
to sell unwanted products while the business handles transactions and verifies the quality of listed items.
Insight - When consumers no longer require products, whether it be clothing, technology, or furniture, they often turn to third-party marketplaces for all-purpose listings. However, these
marketplaces pose various risks, causing some users to be wary of misleading products and scam attempts. Some consumers desire streamlined ways to liquidate older goods safely and
securely, while others desire quality goods at discounted prices. Brands are responding by launching first-party C2B2C marketplaces.
Used Component
Marketplaces
Framework Allows
Customers to Sell Used
Products on its Website
Branded Customer
Resale
Marketplaces
Circular Furniture Initiatives Athleisure Resale Marketplaces Customer-Driven Marketplaces Relove Enables Businesses
IKEA Debuted its 'Buy Back & Resell' Program in the Vitality's New Platform Fosters the Purchase & COS Clothing Partnered with Recurate on a C2B2C to Launch C2B2C
United States Sale Of Used Apparel Marketplace Storefronts
Popularity Co-creation 5 Featured, 36 Examples

7.9 Activity Instant
Entrepreneurship 16,572 Total Clicks
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Consumer Marketplaceo
Brands are launching first-party storefronts to connect consumers to others
How might your brand benefit from

connecting its consumers via an online
marketplace or forum?

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Eco Teen Hygieneo
Brands release reusable menstrual care products for teenagers
Trend - As reusable menstrual care products continue to rise in popularity, brands are now marketing these products directly to teenagers and girls. Products in this space include
menstruation underwear and pads that can be washed and reused.
Insight - Gen Z is passionate about the various social and environmental issues that concern the world today. Their appreciation for eco-friendly brands is especially notable, and indicates
not just how they currently shop--but how they'll continue to consume decades from now. With this generation more accustomed to making sustainable purchase decisions, brands that
appeal to their needs while prioritizing sustainability have an opportunity to establish long-term loyalty with this consumer group.
Teen Menstrual Underwear Humorous Period Care Campaigns Teen-Focused Period Underwear Reusable Menstrual Pad Kits
AWWA Period Care Launches Period Underwear Thinx's New Period Underwear is Introduced in an Proof Debuts the Teen and Tweens Reusable Öko-Teens Offers Four Menstrual Kits for Teens
for Every Teen's First Cycle Ad by OBERLAND Period Underwear and Tweens
Popularity Naturality 4 Featured, 18 Examples

7.3 Activity Youthfulness 13,118 Total Clicks
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Eco Teen Hygieneo
Brands release reusable menstrual care products for teenagers
How could your brand use sustainability to

appeal to Gen Z?

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Rewarded Sustainabilityo
Brands and institutions create reward programs for eco-friendly habits
Trend - Businesses and institutions are increasingly incentivizing sustainable consumer habits with programs that reward them when they make eco-conscious decisions. These programs
are linked to everything from recycling to shopping.
Insight - The convenience of today's consumption culture has had an enormous impact on the environment, but also makes it difficult for consumers to extract themselves from the cycle
of buying products just to throw them away not long after. Making sustainable choices comes with costs and challenges, and consumers are increasingly turning to brands that help
incentivize sustainable purchase decisions to make it easier to be eco-friendly.
Gamified Recycling Gamified Recycling

Machines Programs
Olyns & Mars Wrigley are ZeLoop is a Blockchain-
Simplifying Candy Based Gamified Recycling
Container Recycling App for Food Packaging
Singaporean Reverse Vending

Recycling Initiatives Machines
Tortoise The Label Has NatWest's Machine Helps
Created a System to Consumers Recycle
Sustainable Rewards Shops Incentivize Recycling Unwanted Plastic Cards
The Nature Valley ReTok Shop Connects People to Back-to-School Supplies

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Freshness Naturality URL: Hunt.to/486751 All Rights Reserved
Rewarded Sustainabilityo
Brands and institutions create reward programs for eco-friendly habits
How could your brand make sustainable

consumption easier for its customers?

All Rights Reserved
Community Bankingo
Banking platforms and spaces are prioritizing social engagement and community
Trend - Some banking and investing services are prioritizing community-based, social experiences that help clients pool resources, get more information, and/or create a sense of comfort
and familiarity with financial services.
Insight - Financial services tend to be intimidating, particularly for consumers who weren't raised with financial literacy as part of their education. Those who find banking and investing
intimidating benefit from apps, services and community spaces where information is simplified and shared. These consumers require services that prioritize accessibility, whether that's
through community or by other means.
Community-Centric Investment Apps

This App Helps Investors Inspire and Inform Each Other

6.2 Activity Authenticity 36,785 Total Clicks
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Community Bankingo
Banking platforms and spaces are prioritizing social engagement and community
How could your brand make its

product/service more accessible for its
customers?

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Multiplatform Peripheralo
Gaming accessory companies are creating products fit for all platforms
Trend - Aftermarket gaming accessory companies are releasing products that work with multiple platforms. This includes controllers, headsets, and other devices. This allows consumers
invested in multiple ecosystems to purchase a single set of items, saving money while driving competition.
Insight - Many gaming hobbyists own and enjoy multiple platforms, such as gaming consoles and mobile devices. However, the need to purchase headphones, controllers, and other
accessories for each of these devices quickly becomes expensive. As a result, third-party aftermarket accessory companies compete with first-party manufacturers by offering devices
that work with several, if not all, of these platforms. These accessories act as single-product solutions to industry-wide consumer pressures.
360-Degree Sound
Headsets
Fine-Tunable
Gamer Headphones
Multiplatform Wireless Controllers Hand-Cooling Controllers Dual-Rumble Motor

Multi-Console Gaming Controllers
8BitDo Launched the 'Wireless Ultimate Controller' The Nyko Airglow Controller for the Nintendo Gaming Controllers
The Victrix Pro BFG Seamlessly Switches Functions
Gamepad Switch has Active Cooling

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Multiplatform Peripheralo
Gaming accessory companies are creating products fit for all platforms
How could co-collaboration and cross-

functionality benefit your customer and
brand?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Zero-Carbon Vegetableo
Food manufacturers are offsetting all emissions for fruits and vegetables
Trend - Food brands are partnering with carbon recapture and sustainable energy companies to develop carbon-neutral and carbon-negative fruits and vegetables. This offers eco-
conscious, health-conscious customers an improved way to feel better about food products beyond just shopping locally.
Insight - Consumers continue to demonstrate a preference for sustainable and eco-conscious foods over industrial, environmentally-damaging alternatives. This leads to increased
purchasing of foods from brands that engage in carbon offset programs or sustainable farming practices. This consumer pressure influenced fruit and vegetable growers, leading to more
carbon-neutral and carbon-negative foods. These companies back their claims with transparent ESG reports.
Certified Carbon-Neutral Pineapples

The Del Monte Zero Pineapple is a Sustainably Grown Fruit
True Carbon-Neutral Carrots

FreshGro Launched the World's FIrst Carbon-Neutral
Carbon Negative Farms Carbon-Neutral Fruits Carrots
Zero Carbon Farms Offsets its Zero-Carbon Port International Offers a Variety of Zero-Carbon
Emissions by 10% Fruits and Vegetables

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Zero-Carbon Vegetableo
Food manufacturers are offsetting all emissions for fruits and vegetables
How could your industry commit to

improving and enacting data-driven ESG
initiatives?

All Rights Reserved
Bio Coatingo
Eco-friendly wraps and coatings help keep produce fresh for longer
Trend - As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly,
these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Insight - While most industries are putting more effort into environmental protection, products in this space can be less efficient or durable. Sustainability is increasingly important to
consumers, but they don't want their sustainability efforts to inconvenience their lifestyles. As the market for eco-friendly products expands, brands that are able to prioritize sustainable
practices while equally balancing the product's efficacy will stand out most.
Food Longevity Stickers Food Waste-Reducing Initiatives Film-Like Food Packaging Barriers Spoil-Protected Mini Cucumbers
Startup Stixfresh Claims to Keep Food Fresh for Apeel Makes Plant-Derived Coatings to Increase The Archroma Cartaseal VWAF Barrier Coating Topline Farms Launches Mini Cucumbers with a
50% Longer Shelf Life Protects Packaging Longer Shelf-Life
Popularity Catalyzation 4 Featured, 30 Examples

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Bio Coatingo
Eco-friendly wraps and coatings help keep produce fresh for longer
How could your brand expand its

sustainability goals while still prioritizing its
products' longevity and/or efficacy?

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Wine Seltzerso
Alcohol brands release canned, wine-based spritzers
Trend - With alcoholic spritzers continuing to grow in popularity, brands in this space are releasing canned wine seltzers that allow consumers to enjoy the flavors of red and white wines,
with the refreshing benefits they're more likely to crave in the warmer months.
Insight - The light flavors and calorie content of seltzers have made them extremely popular among consumers. Millennials and Gen Z consumers find these beverages particularly
appealing because they're viewed as healthier and more casual ways to consume alcohol--a pastime that these demographics take part in less than preceding generations.
Iced Tea Wine Spritzers

Kim Crawford's RTD Iced Tea Wine Spritz Blends Tea &
Sauvignon Blanc
Botanical-Infused Wine Spritzers

These Beverages Blend Premium French Wine With Seltzer
Sparkling Wine Spritzers

Resting Spritz Face Unites Unique Flavors in Convenient
Crisp Wine Sodas Cans
Woodbridge Wine Soda Mashes Up Classic Soda & White Wine

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Wine Seltzerso
Alcohol brands release canned, wine-based spritzers
How could your brand better prioritize

generational interests in its
product/service?

All Rights Reserved
Developmental Snacko
Baby food brands offer puffed snacks with nutritional benefits for infants
Trend - Puff-based snacks with the nutritional ingredients that infants and toddlers need are gaining in popularity as parents become more mindful of what they feed their children. These
products' varying flavors and unique texture also cater to children who are picky when it comes to healthy food.
Insight - While baby food brands are now mindful of the ingredients they put in their products for health-conscious parents, parents with toddlers who are picky eaters are somewhat
limited in their healthy baby food options. Healthy foods that mimic "junk food", or use playful textures that would appeal to children, help parents add variety and nutrition to picky kids'
diets.
Proactive Peanut Butter Puffs Organic Baby Food Puffs Baby-Friendly Quinoa Puffs
Mission MightyMe's Peanut Puffs Help with Allergen Introduction YUMI Launched a New Line of Rice-Free Meltable Puffs for Babies Awsum Snacks SuperFood Baby Puffs Come in Four Flavors

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Developmental Snacko
Baby food brands offer puffed snacks with nutritional benefits for infants
How could your brand prioritize product

experiences for more discerning customers?

All Rights Reserved
Cultural Kito
Food brands offer beverage-making kits inspired by Latin American flavors
Trend - At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity. These kits offer nostalgia for those who grew up with
these flavors--and for those who didn't, an interactive way to expand their knowledge of other cuisines.
Insight - Food kits are popular because they make busy consumers' lives easier by reducing time spent cooking, without sacrificing quality. The growth of the meal kit business model has
resulted in brands competing for market share, often by broadening their demographic appeal. Authenticity in this process is important to consumers who are accustomed to homemade
cultural foods, and therefore have high expectations for food brands that prioritize convenience in their cultural offerings.
Persimmon Cocktail
Kits
The Japanese Breakfast
Cocktail Courier Kit Fuses
Mexican & Asian Flavors
Queso-Paired
Cocktail Kits
Cacique Created Cinco de
Culture-Inspired Spirit Sets Latin-American Beverage Bombs Mexican Hot Chocolate Kits Mayo Cocktail Kits
Candela Mamajuana Releases a Limited Holiday A Dozen Cousins & Alter Eco Made Treats for Featuring Queso Cheese
McCormick's Collab Celebrates Día de los Muertos
'Coquito Kit' Hispanic Heritage Month

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Cultural Kito
Food brands offer beverage-making kits inspired by Latin American flavors
How could your brand offer consumers

convenience, without sacrificing on the
quality of your product/service?

All Rights Reserved
Low-ABV Tequilao
Low or no-alcohol tequila beverages offer a healthier alternative
Trend - Alcohol free tequilas and low-ABV tequila beverages are now offering more flavorful alternatives to the gin and vodkas that currently dominate the no or low-abv space. Products
include everything from non-alcoholic spirits that replicate tequilas' flavours, to more refreshing seltzer drinks.
Insight - Gen Z is generally less interested in alcohol consumption than preceeding generations. This demographic is more health-conscious because of how widely available health
information now is, and they're more likely to consume cannabis over alcohol because of its comparative mental and physical health benefits. In order to adapt, the alcohol industry is
having to appeal to this generation's more introverted tendencies and focus on wellness.
Non-Alcoholic Spirit Alternatives Non-Alcoholic Agave Spirits Agave-Based Low-Alcohol Wines Organic Tequila Seltzers
Clean Co. Announces the Launch of Two New Lyre's Launches Agave Blanco and Agave Reserva in Rancho La Gloria Recently Launched the 'AgaVida' Damn Right Cocktails Creates Unique Agave
Alcohol Alternatives U.S. Wine Series Tequila Sparkling Cocktails

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Low-ABV Tequilao
Low or no-alcohol tequila beverages offer a healthier alternative
How could your brand better appeal to Gen

Z's habits?

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Eco Subscriptiono
Sustainable F&B subscriptions are making eco-friendly consumption simpler
Trend - As consumers look for ways they can live more sustainably, they're turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space
include everything from sustainable meal kits to wines.
Insight - Sustainability is an increasingly important purchase motivator for consumers, particularly as the impact of climate change becomes more apparent to the average person. This
developing sense of urgency is making consumers change some aspects of their lifestyles to prioritize sustainability--and they're turning to brands that help make this process simpler.
Affordable Grocery Store Subscriptions

Misfits Market's Business Model Addresses Food Waste
Ultra-Personalized Wine Subscriptions

Stompy Matches Small-Farmed Wines to a Members' Tastes
Chef-Curated Meal Subscriptions

UpMeals' Meals Spotlight Local Chefs & Seasonal
Monthly Mocktail Subscriptions Ingredients
Raising the Bar Offers Sustainable Mocktail Kits On-Demand

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Freshness Naturality URL: Hunt.to/486952 All Rights Reserved
Eco Subscriptiono
Sustainable F&B subscriptions are making eco-friendly consumption simpler
How could your brand make sustainable

consumption easier for its customers?

All Rights Reserved
Dried Preservationo
Brands are preserving nutritious foods and health products by freeze-drying
Trend - Freeze-dried snacks, ingredients, and supplements are becoming popular--particularly in natural foods that lose nutritional value with other, more common preservation
methods. Freeze-dried products guarantee shelf-stability and nutrition, while their airy texture offers sensory appeal.
Insight - The better-informed consumers become, the more discerning they are with the brands they choose to purchase from. While natural ingredients in food & wellness-related
industries still have high appeal, more consumers are weary of these claims when they don't align with what they now know about production, sourcing, and the efficacy of ingredients
and claims. These consumers turn to brands that make the extra effort in maintaining high production standards and quality products.
Freeze-Dried Kimchi Freeze-Dried Salsas

Blocks Salsa Queen's Freeze-
Open Sauce Club's Kimchi Dried Salsas Can Be
Simplifies Prep for Chefs Prepared with Hot or Cold
& Home Cooks Water
Mushroom-
Spicy Pineapple
Powered Pet
Snacks
Supplements Piña Picante Puts a Twist
Pawse's Functional on Dried Pineapple Snacks
Freeze-Dried Gummy Bears Mushroom Supplements with Chili Lime
Support Dogs and Cats
uffda Gummy Bears Turn a Familiar Soft Treat into a Crunchy One

7.0 Activity Naturality 38,794 Total Clicks
Score Copyright ©
Dried Preservationo
Brands are preserving nutritious foods and health products by freeze-drying
How could your brand better adapt to the

well-informed consumers' evolving
standards?

All Rights Reserved
Self-Cleaning Applianceo
Appliances with self-cleaning functions reduce time spent in the kitchen
Trend - The kitchen appliances that make food prep more convenient for consumers often require significant maintenance, including proper cleaning. Now, some appliance brands are
creating products with self-cleaning functions that reduce time spent on maintaining the quality of these items.
Insight - With so many North American families being dual-income, household maintenance and cleaning is a necessity that some people can't prioritize amid their busy schedules. These
consumers turn to brands that help them maintain the cleanliness of their living spaces with minimal effort--and investing in automated cleaning tech is an effective way to accomplish
this.
Plant-Based Milk Appliances

The VEGAPUNK Nut Milk Maker Has a Built-in Delay Timer
Heated Self-Cleaning Blenders

The JOYOUNG Automatic Blender Makes Soups, Milks and
Combination Countertop Ovens Multifunctional Nut Milk Blenders More
ChefCubii is a Small Kitchen Appliance for Baking, The WantJoin 1000W Nut Milk Maker Has 10
Steaming & More Speed Settings

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Self-Cleaning Applianceo
Appliances with self-cleaning functions reduce time spent in the kitchen
How could your brand make necessary tasks

more efficient for its customers?

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Modular Grillingo
Modular grilling systems offer multifunctionality and compact designs
Trend - Brands that specialize in the outdoor kitchen market are adapting to consumers' evolving lifestyles with small, modular grilling systems. These products feature multiple functions
and cooking options, and their easily stored designs cater to a broader range of consumers.
Insight - As more consumers live in small spaces, often with limited (or no) outdoor space, they're having to be more creative with their home purchases. These consumers seek out
modular designs, multifunctionality, and compact products in order to make the best use of their space and money. As more people turn to small-space living in response to rising
housing costs, brands that specialize in interior design, tech, and home products are having to adapt to better suit their needs.
Multi-Functional Cook Pots

This Cooking Appliance Works as a Hotpot, Frying Pan, and
Grill
Multi-Modal Folding Stoves

This Outdoor Stove Offers Both Compact and Spacious
Mini Modular Outdoor Grills Ultra-Compact Cooking Grills Setup Options
The +Base Modular Griller Allows for Cooking in The 'Magic Grill' from Haruo Matsunaga Works
Seven Ways Well in Small Spaces

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Modular Grillingo
Modular grilling systems offer multifunctionality and compact designs
Which evolving consumer lifestyles could

your brand better adapt to?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Avatar Workero
Retailers are hiring remote workers with realistic in-store avatars for service
Trend - Retail stores and restaurants are addressing employee droughts by partnering with metaverse and AI companies to deploy on-site realistic avatars controlled by remote workers.
This drastically expands the eligibility pool for employees while ensuring customer service remains a priority.
Insight - The core reason why many consumers still prefer shopping in stores rather than online is human interaction, the ability to get help from a knowledgeable retail representative. As
businesses increasingly turn to self-service kiosks and AI-powered customer service systems, the benefits of brick-and-mortar shopping become lesser. As a result, stores have turned to
3D virtual avatars controlled by actual humans, which satiates consumers' needs to interact with a human retail representative while alleviating strain on workers.
Remote Work Cashiers AI-Powered Retail Kiosks Avatar-Staffed Convenience Stores Virtual Avatar Workers
Freshii is Testing a Virtual Cashier System that Deepbrain AI Unveils Its Latest Futuristic Product, Animated Staff Controlled by Humans Run the The Bite Ninja Platform Allows Retailers to
Connects to Call Centers the 'AI Human' Kiosk Green Lawson Store Outsource Cashier Work Online

6.8 Activity Hybridization 34,003 Total Clicks
Score Copyright ©
Avatar Workero
Retailers are hiring remote workers with realistic in-store avatars for service
Could metaverse avatars and remote

employees benefit your industry?

All Rights Reserved
Inflation Reliefo
Brands are reducing and locking prices to help combat rising inflation rates
Trend - Restaurants and grocery stores are locking and reducing prices to show customers that they value affordability and accessibility. Rising inflation rates continue to affect even the
most affordable fast-food restaurants. These price commitments help retain loyal customers as they face economic uncertainties.
Insight - Inflation rates in North America are currently rising at a monthly rate that far exceeds the pre-pandemic levels. As a result, many families have to budget carefully to account for
food, rent, and other necessities. This means that as food prices rise alarmingly quickly in restaurants and grocery stores, customers must make adjustments to their lifestyles. This places
pressure on businesses to offer reduced prices, promotions and fixed-price commitments.
Price-Marked Chip
Packs
KP Snacks Launches Two
Flavors of the 'KP Mini
Chips' in PMP Format
Price-Marked
Breakfast Snack
Bars
Fixed-Rate Pizza Commitments Inflationary Meal Subscriptions Low-Cost Family Food Ranges The BelVita Price-Marked
Pizza Pizza Keeps the $16.99 XL 4-Topping Pizza at Urban Plates' Plate Pass Shares 20% Savings for $5 The KQF Family Saver Range Offers Value-Focused Pack Eases Shopper Price
a Fixed Price Per Month Foods Concerns
Popularity Authenticity 5 Featured, 45 Examples

4.7 Activity Many to Many 20,248 Total Clicks
Score Copyright ©
Inflation Reliefo
Brands are reducing and locking prices to help combat rising inflation rates
How is your industry maintaining customers

during rising economic inflation?

All Rights Reserved
Sustainable Giftingo
Eco-friendly gift options cater to sustainability focused consumers
Trend - Brands are offering sustainable gifts for customers who are looking to reduce the environmental impact of their purchase decisions. Platforms, stores, and catalogs that feature
eco-friendly gifts will become more popular as sustainability becomes a key purchase motivator for consumers.
Insight - Sustainability is increasingly becoming a crucial focus for businesses as both policy and consumer opinion increasingly favor environmental protection. As the threat of climate
change looms, more consumers are trying to make both small and large lifestyle changes in order to reduce their personal impact on the environment--and are turning to brands that
help this process along.
Gift-Giving Platforms Sustainable Marketplace Pop-Ups Sustainable Corporate Gifting Solutions

The Gleam App Highlights Small, Eco-Friendly Businesses for Gift-Giving Mercari's Pop-Up Educates People on the Ease of Selling Secondhand Unwrapit is a Canadian Online Gifting Platform

Score Copyright ©
Sustainable Giftingo
Eco-friendly gift options cater to sustainability focused consumers
How could your brand offer more

sustainable choices for its customers?

All Rights Reserved
To-Go Foldo
Brands reduce takeaway packaging waste with specialty foldable designs
Trend - Sealable and easily stored takeaway packaging is allowing food retailers to cut down on waste while ensuring that customers' standards are still met. These items are replacing
disposable cups, lids, and containers, and are effective packaging alternatives for food and drinks taken to-go.
Insight - As different regions create more expansive environmental laws that limit or cut out certain food-related materials and products, consumers are finding that the eco-friendly
alternatives available to them can be inconvenient. Materials' structural integrity and the overall consumption experience have been impacted by these changing laws and business
practices, so consumers are more actively seeking out brands that offer a balance between green consumption and practicality.
Foldable Biodegradable Cups Efficient Sustainable Packaging All-In-One Compostable Cups Plastic-Free Takeaway Cups
The SOFi Cold Cup is the First Biodegradable Cup Antalis Packaging Recently Added a New E- 'The Butterfly Cup' is Perfect for Consuming The Fully Compostable & Recyclable Zero Cup
with Its Own Lid Commerce Range Beverages On the Go Needs No Lid or Straw

Score Copyright ©
To-Go Foldo
Brands reduce takeaway packaging waste with specialty foldable designs
How could your brand prioritize

environmental protection while maintaining
convenience for customers?

All Rights Reserved
App-Based Retailo
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance
customer experiences with everything from product information to shopping assistance.
Insight - Consumers' appreciation for online shopping comes from its convenience, and the wide range of choices they have when shopping online. However, in-person shopping offers a
different level of engagement with products, and makes consumers feel more confident in their purchase decisions. Brands that are merging the benefits of both will be increasingly
relevant in the contemporary brick and mortar space.
In-Store Shopping Apps Retail Navigation Tools Streamlined Return Processes Text Message Shopping Services
Chico's Launched a New Dedicated Mobile App The Simon Search App Lets Customers Find Exactly PayPal and Ulta Beauty are Testing Happy Returns Textual is a Conversational Commerce Platform for
with Poq Commerce What They Need at 1,300 Locations SMS

Score Copyright ©
App-Based Retailo
Retailers create apps to accompany customers' in-store experiences
How could your brand merge digital and in-

person shopping experiences?

All Rights Reserved
Subscription Grocero
Grocery subscription services help users access limited or affordable items
Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a
consistent basis. These services typically provide access to more affordable and/or limited products.
Insight - For consumers, the benefit of subscription services is in their convenience. This is especially true for people who deal with barriers to shopping in-person regularly--whether
those are working and childcare, a disability, reduced mobility from age, or a lack of affordable options. Businesses that prioritize the specific needs of underserved demographics will
appeal to consumers who appreciate (or need) more personalized services.
Japanese Digital Food Marketplaces

Bokksu Recently Raised $22 Million in a Series a Funding
Round
Organic Indian Grocery Boxes

South Asian Food Marketplace Quicklly Debuts New
Online Discount Grocery Stores Affordable Grocery Store Subscriptions Subscription Box
Misfits Market's Business Model Addresses Food
Martie Offers Pantry Staples at 40-70% Off Retail
Waste

Score Copyright ©
Freshness Catalyzation URL: Hunt.to/486946 All Rights Reserved
Subscription Grocero
Grocery subscription services help users access limited or affordable items
How could your brand prioritize accessibility

in its product offerings?

All Rights Reserved
Shoppable Shorto
Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with
modern tech habits--offering customers more engaging and convenient forms of online shopping.
Insight - The ecommerce industry's growth has been heavily influenced by the convenience of shopping online. However, what's kept brick-and-mortar relevant is that it lets customers
test, sample, and see products in person--reducing hesitancy during purchase and making consumers more confident in what they choose to buy. Now, consumers are turning to brands
with platforms that offer the convenience of online shopping, while using interactive tech to more effectively showcase product features.
Livestream Shopping On-Click Shoppable Video Ads Streamlined Shoppable Video Ads Digestible Shopping Feeds
YouTube Unveiled New Shopping Features During AdAdapted Launches New 'Shoppable Video Ads' Instacart Launches New Shoppable Video Ads in Amazon Debuts the Inspire Platform to Drive Sales
Its 'Brandcast' Event Solution for Brands 'Ads Manager' and Consumer Marketing

Score Copyright ©
Shoppable Shorto
Shoppable short-form video content enhances digital shopping experiences
How could your brand more effectively

engage customers with its online
experiences?

All Rights Reserved
Senior Retailo
Retailers are making shopping more convenient for elderly demographics
Trend - As accessibility becomes a priority for more brands, some are offering initiatives that assist elderly shoppers in-store. In-store assistance, accessible environments and senior-
specific shopping zones are all prioritizing convenience for elderly consumers.
Insight - The focus on accessibility in recent years has come with the brand realization that it opens opportunities to appeal to more demographics. For consumers, a "one size fits all"
approach is no longer accepted from large retailers with money to invest. People are increasingly demanding that brands address barriers they face by prioritizing accessible design,
affordability, and/or convenience.
Elderly E-Commerce Education

JD's New Service Center Helps the Elderly Adapt to Online
Shopping
Elderly Customer-Reserved Retail Zones

JD Announced Exclusive Service Zones for Elderly Customers
Senior-Friendly Shopping Days

Walgreens Seniors Day Supports Safe & Supportive
Age-Friendly Retail Initiatives Shopping
Lowe's Introduces a Baby Boomer-Focused 'Livable Home' Initiative

Score Copyright ©
Senior Retailo
Retailers are making shopping more convenient for elderly demographics
How could your brand better adapt to the

needs of consumers who require accessible
solutions?

All Rights Reserved
Ethical Searcho
Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their
personal values, are becoming more popular.
Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align
with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns
with their value systems.
Ethical Fashion Search Apps Sustainable Fashion Search Engines Ethical Alternative Search Engines Ethical Fashion Search Engines
Baobab Avenue is a Search Engine for UK-Based This Tool Helps American Consumers Access Eco- 'Take Care' Helps Consumers find Companies Bing Launches the 'Ethical Shopping' Hub in the US
Ethical Fashion Brands Friendly Apparel Focused on Ethics and Canada

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Ethical Searcho
Ethical search engines help consumers streamline conscientious purchases
How could your brand make conscientious

shopping easier for its customers?

All Rights Reserved
Zero-Waste Deliveryo
Zero-waste delivery services help consumers reduce their personal impact
Trend - Most of consumers' purchase decisions affect the environment, especially when delivery is involved--with additional transportation and packaging raising the impact of these
services. Now, zero-waste delivery services are helping customers reduce the impact of some of their purchases.
Insight - Living in a way that's actually sustainable can be difficult, since many modern conveniences that consumers are accustomed to have a negative impact on the environment. Some
eco-conscious consumers are beginning to understand that in order to truly reduce their impact, they'll have to make some sacrifices when it comes to convenience. These consumers
are turning to brands that prioritize effective forms of sustainability, even if it means a little more effort on their end.
Zero-Waste Takeout Apps

Inwit Minimizes Waste with NFC-Equipped Containers
Recyclable Food Delivery Packaging

Wagamama is Introducing Recyclable Delivery Bowls
Closed-Loop Food Services Seaweed-Based Takeout Boxes
'Ethey' is a Home Delivery Service for Meals That Just Eat Takeaway Favors Seaweed Instead of
are 100% Zero-Waste Plastic for To-Go Boxes

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Zero-Waste Deliveryo
Zero-waste delivery services help consumers reduce their personal impact
How could your brand more effectively

tackle sustainability?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Low-Carbon Treatmento
Businesses in healthcare turn their focus to reducing carbon emissions
Trend - In recent years, institutions in healthcare have been advocating for "greener" healthcare models to reduce environmental impact. In response, brands in medical care fields are
offering treatments with low carbon footprints, and expanding virtual healthcare to reduce transportation emissions.
Insight - The healthcare industry is a large contributor to global pollution, and in the face of climate change, there's now more research going into evolving the industry to better align
with environmental protection. As more people feel inclined to shop and live sustainably--and governments and organizations push for policies that reduce healthcare's carbon footprint--
businesses in this space face a distinct pressure to evolve towards sustainable production and service models.
Inhaler-Specific Carbon Guides

MIMS Has Launched a New Carbon Footprint Table for
Inhalers
Low-Emission Clinical Inhalers

AstraZeneca's HFO-1234ze-Based Inhaler Produces 99% Less
Sustainable Sports Braces Digital Healthcare Expansion Emissions
The 'CleanPrene' Braces Are Made From Bio-Based Hims & Hers Partners with ChristianaCare to
& Recycled Materials Expand Provider Offerings

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Low-Carbon Treatmento
Businesses in healthcare turn their focus to reducing carbon emissions
In what areas could your business reduce its

carbon footprint?

All Rights Reserved
Compact Gamingo
Low-footprint gaming hardware is gaining popularity in the home office
Trend - Computer hardware manufacturers are focusing on compact, power-efficient, and size-efficient gaming computers for customers with less space or high energy costs. These
compact gaming devices take next-to-no space while offering comparable experiences to full-size gaming computers.
Insight - While PC enthusiasts are willing to spend time and money researching, building, and customizing computers to ensure each included component is perfect, many others simply
want to purchase a device that works out of the box. These consumers are drawn to a number of different products, seeking either value for money, aesthetic, portability, or overall
power draw. These consumers are increasingly being drawn to mini PCs, as these devices fulfill each of the aforementioned categories.
Miniature Gaming
PCs
Micro Gaming PCs
Mini Tower Gaming PCs Mini RGB Gaming PCs Pre-Built Mini Gaming PCs
The G2 Edge Ultra is a Sleek Tower PC With an The Ace AMR5 Runs on a Powerful Ryzen 5800U Minisforum Debuted the 'HX99G' High-Spec
Slate Blue Mini PCs
Nvidia 3070 GPU Integrated Processor Miniature Gaming PC

9.4 Activity Gamification 43,486 Total Clicks
Score Copyright ©
Compact Gamingo
Low-footprint gaming hardware is gaining popularity in the home office
How could your brand use recent

technological advancements in computation
to launch more convenience-focused
hardware and devices?

All Rights Reserved
Zero-Carbon Packagingo
Carbon-neutral packaging becomes a priority for eco-focused brands
Trend - Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral
(or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.
Insight - Not long ago, "green" branding and unclear environmental claims on products were the norm. With more access to information than ever before, and in seeing how the climate
crisis is accelerating, consumers have become more discerning when it comes to eco branding claims that don't have measurable impact. Now, brands are having to consider the
environmental impact of their entire production cycles if they want to authentically claim sustainability to today's more critical consumer.
Luxe Carbon- Sustainable Fruit

Neutral Bags Cups
Sustainable Cereal Certified Reusable

Packaging Bottles
Reusable Cookie Zero-Carbon Milk

Recyclable Beauty Gift Packs Tins Cartons
Eviosys, Grown.Bio & Verescence Features Sustainable Components

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Zero-Carbon Packagingo
Carbon-neutral packaging becomes a priority for eco-focused brands

sustainability with measurable impact?

All Rights Reserved
Paper Produceo
Produce, meat and dairy products use eco-friendly paper packaging
Trend - Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These
packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging.
Insight - Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their
environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro
scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.
Paper-Based Yogurt Cups

The Chobani Paper Cup Helps to Reduce Plastic Use
Reduced Material Food Packaging

The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to
Open
Paper-Made Product Bundles

Paper-Based Tray Packaging Mondi and ATS-Tanner Created Paper Bundle Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling

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Paper Produceo
Produce, meat and dairy products use eco-friendly paper packaging
How could your brand better align its

sustainability goals with its customers'
lifestyles?

All Rights Reserved
Eco Evento
Tech-based solutions are making event planning more sustainable
Trend - As environmental protection becomes more important to consumers, tech-based solutions are being used to bring sustainability to the events industry. Hybrid virtual events and
app-based audience reward systems show both the micro and macro ways brands in this space are reducing their impact.
Insight - Between the urgency of the climate crisis and economic upheaval impacting people around the world, more consumers are becoming conservative with their money--and are
less tolerant of waste or "excess." Brands that are able to adapt with these fast-evolving cultural dynamics will remain relevant to the modern consumer.
Hybrid Events Platforms

The French Leader of Hybrid Events, AppyFair, is Now
Available Worldwide
Solar-Powered Arenas
Populous Designed the Multifunctional Concert and
3D Metaverse Fashions Zero-Waste Voucher Solutions Congress Center Stadium
Pitti Studios Creates 3D Versions of Garments for On-us Launches New Technology for Sustainable
Avatars in Fashion Shows Event Engagement

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Eco Evento
Tech-based solutions are making event planning more sustainable
How is your brand keeping up with the

values and lifestyles of its customers--
whether those are environmental, social, or
economic?

All Rights Reserved
Upcycled Oatso
Food companies are transforming excess oats into usable food products
Trend - Most companies that produce oat milk send a sizable portion of excess oats to waste facilities. Startups in the baked goods, protein powder, and snack food industries are
partnering with oat milk manufacturers to upcycle these excess oats, as they are still safe for consumption.
Insight - Sustainability is one of the fastest-rising motivators for customers in the CPG and retail food industries. These consumers seek sustainable products that go beyond recyclable
packaging. Upcycled products are transformed from safe, excess food that is to be discarded. As a result, upcycled products have a significantly lower environmental impact than their
competitors, leading to a clear advantage in marketing effectiveness and brand attractiveness to the eco-friendly consumer.
Upcycled Oat Proteins Protein-Packed CPG Cookies Upcycled Oat Protein Cereals Upcycled Frozen Desserts
SunOpta Released the 'OatGold' Protein Powder Love + Chew Partnered with Renewal Mill on a Seven Sundays & SunOpta Created a Cereal Line Renewal Mill and Salt & Straw Created Upcycled
Made from Oat Milk Waste Peanut Butter Cookie with OatGold Vegan Ice Cream

Score Copyright ©
Freshness Authenticity URL: Hunt.to/489218 All Rights Reserved
Upcycled Oatso
Food companies are transforming excess oats into usable food products
How could your brand reduce unnecessary

waste?

All Rights Reserved
Mycelium Leathero
Brands are using mycelium as a vegan leather substitute across industries
Trend - Brands across textile industries have begun using mycelium as a basis for vegan leathers. These leathers are nearly indistinguishable from animal leather, and are more
sustainable. Mushroom leather products can be marketed without backlash from eco-conscious consumers and organizations.
Insight - The two main reasons why customers are hesitant to purchase products made from animal leather are the ethics of animal cruelty and unsustainability, as leathermaking
produces carbon emissions. However, leather has become a staple in handbags, jackets, and more, as it is weather-resistant and fashionable. While vegan leathers have been around for
a while, brands have yet to perfectly replicate the quality of genuine leather, placing pressure on brands to continue trying new materials.
Mushroom Leather Seating Solutions

Mari Koppanen's Fomes Range Features a Leather-Like
Material
Luxury Mycelium Bags

The Stella McCartney Frayme Mylo is Made from
Mushroom Leather
Alternative Leather Yoga Accessories Mushroom-Based Athletic Bags Mushroom Leather Fruit Bowls
MycoWorks Presents a Fruit Bowl by Heron Preston Home
These Lululemon Yoga Accessories are Made from lululemon's Mylo Material Collection Shares Vegan
Decor
Mylo Leather Styles

Score Copyright ©
Mycelium Leathero
Brands are using mycelium as a vegan leather substitute across industries
How could your brand transform traditional

products with sustainable practices?

All Rights Reserved
Wood Printero
3D printing companies are looking to wood filament for sustainability
Trend - 3D printer manufacturers and materials suppliers have begun using upcycled wood from excess materials gathered at sawmills and other processing plants. The companies use
filament printing and binding to transform this byproduct into durable designs that resemble whole cuts of wood.
Insight - As 3D printing becomes more accessible for general consumers and small businesses, there is a rising demand for products that offer more material options and are more
sustainable. Not every customer is satisfied printing designs in hard metal, plastic, or other polycarbonate compounds, leading to businesses introducing wood to the equation. This not
only offers more options but also allows 3D printing companies to partner with sawmills to upcycle wood waste into usable products.
Compact 3D Wood Printers

The 'LulzBot Mini 2' Features a Belt-Driven Z-Axis for
Efficient Prints
Multicolor Printer Filament Modules

The 'Co Print' 3D Printer Filament Module is Advanced
Consumer-Grade 3D Wood Printers Accessible 3D Wood Printers
Desktop Metal Launched its First-Ever Wood 3D Dremel Launched the 'Digilab 3D20' Printer for
Printer General Use

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Wood Printero
3D printing companies are looking to wood filament for sustainability
How could your industry reduce waste

production through upcycling?

All Rights Reserved
Sugarcane Packageo
Brands are using food-safe sugarcane bagasse in consumable goods packaging
Trend - Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained
from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Insight - Some of the industries most affected by the push for sustainable packaging are foodservice and food retail. Consumers prefer when these products are fully sustainable, as there
is no need for foods, particularly CPGs, to be packaged or individually wrapped with single-use plastics. However, these consumers are still drawn to more affordable products, and do not
want to pay a large markup. This creates pressure for brands to find low-cost sustainable food-safe packaging solutions.
Non-Coated Sugarcane Packagings Compostable Sugarcane Containers Sugarcane Cosmetics Packagings Compostable Food Packaging Brands
'SupraPulp' from W-Cycle is Biodegradable Eco-Products' WorldView Containers are Foodsafe 'Bulldog' Uses Sugarcane Bagasse to Reduce its Shanghai Timeco Industrial Uses Sugarcane
Packaging from Sugarcane and Microwavable Carbon Footprint Bagasse for Packaging

Score Copyright ©
Sugarcane Packageo
Brands are using food-safe sugarcane bagasse in consumable goods packaging
How can your brand incorporate affordable

and sustainable packaging solutions, such as
sugarcane bagasse, into your product lineup
while still maintaining consumer appeal and
affordability?

All Rights Reserved
Waste-Free Fashiono
Fashion brands offer DIY zero-waste or sustainable clothing
Trend - Emerging brands' efforts at sustainable fashion are effective when they require some work from customers. Products like zero-waste patterns and clothing that can be composted
once they're no longer needed cater to consumers who are willing to put in more effort to live sustainably.
Insight - Growing climate anxiety has resulted in more consumers making lifestyle changes in order to reduce their impact on the environment. Consumers who are especially eco-
conscious are willing to make these changes even if they require extra work, and more are turning to brands that prioritize sustainability despite potential lifestyle disruptions.
Regenerated Textile T-Shirts

PANGAIA & Infinited Fiber Company Created the First
Infinna Shirts
Zero-Waste Cutting Patterns

T×a×n×g×r×a×m by Renate Zeller Seeks to Reduce Fashion
Waste
Compostable Menswear Collections

Gomorrah's Shirts Combine Sustainable Ethos and Style
Kid-Friendly DIY Clothing Kits Points
Almaborealis' Puzzleware Helps Kids Sew Their Own Clothes

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Waste-Free Fashiono
Fashion brands offer DIY zero-waste or sustainable clothing
How could your brand prioritize

sustainability in a way that's authentic and
effective?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Coping Techo
Interactive tech-based toys help distract and soothe children dealing with stress
Trend - The growing focus on mental wellbeing in North America, has extended to kid's toys, with some brands offering interactive experiences that help distract children from
challenging emotions. These wellbeing-focused toys also help teach children productive coping skills for stress and anxiety.
Insight - The last few years have put a spotlight on mental health, especially as the pandemic caused an uptick in people's feelings of anxiety and sadness globally. In North America, this
coincided with the already-existing "wellness" movement, where consumers began exploring stress-reduction through both traditional and "new age" means. This shift has impacted how
consumers choose to raise their kids--they're now prioritizing their children's mental health as part of their overall development.
Medical Preparation Toys

Premedprep by Adam Higgins Reduces Anxiety During
Medical Procedures
AI-Based Children Companions

Robin the Robot is Designed to Alleviate Anxiety and
Loneliness
ASMR Recording Cubes

The ASMR Recorder Cube Records Soothing Sounds for
Illuminating Mental Wellness Toys Multi-Sensory Play
‘PAWZ The Calming Pup’ Has Three Breathing Exercises to Follow

Score Copyright ©
Coping Techo
Interactive tech-based toys help distract and soothe children dealing with stress
How could your brand better evolve with its

customers' changing values and priorities?

All Rights Reserved
AI Companiono
Companies are creating AI-powered chatbots for virtual companionship
Trend - Many AI chatbots currently exist to offer utilities to customers, such as help with complex questions on nearly any topic. Companies are now launching chatbots with more
personality-focused models that offer virtual companionship to users. These chatbots learn their users and form bonds.
Insight - A combination of advanced artificial intelligence gaining traction and customers being increasingly isolated due to scaled back in-person events means consumers are currently
experiencing more loneliness than in the previous decade. These customers resort to online communities and networks for companionship while at home, though these communities are
not always accessible or available. Brands are responding to this by leveraging AI language models to create companionship chatbots.
AI-Powered Human Chatbots

D-ID Unveils a New AI Digital Human for Face-to-Face
Conversations
ChatGPT-Powered Social Services

Snapchat is Expanding its My AI Service to All of its Users
Conversational AI Companions AI Chatbot Companions
CATI is a Soft Plush Toy Robot Debuting at CES
Replika Offers Romantic Companionship to Users
2023

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AI Companiono
Companies are creating AI-powered chatbots for virtual companionship
How could your brand utilize advanced AI

chatbots to augment its products or
services?

All Rights Reserved
Intersectional Campaigno
Brands adopt a more intersectional approach to diversity and inclusion
Trend - In recent years, brands have adapted to demands for inclusion by incorporating it into their core values. Inclusion is taken even further by brands that are adopting
intersectionality into campaigns or business models--offering a more nuanced and thoughtful approach to DEI.
Insight - Calls for inclusion and equity within a wide range of North American industries have been heavily influenced by Gen Z and Millennials' social impact. These generations are
informed consumers, socially conscious, and generally hold progressive values--resulting in them being more discerning shoppers. As consumers, they're more likely to trust brands that
demonstrate an understanding and appreciation for their experiences, needs, and personal values.
Pride-Celebrating Apparel Rapper-Created Mental Health Hubs Inclusive Children's Education Apps
Calvin Klein Launches Its Pride Campaign and 'This is Love' Apparel Megan Thee Stallion's Mental Health Website Helps Fans Find Aid Smart Tales is Certified by IBCCES as an Autism Resource
Popularity Authenticity 3 Featured, 45 Examples

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Intersectional Campaigno
Brands adopt a more intersectional approach to diversity and inclusion
How could your brand incorporate

intersectionality in its efforts toward
inclusion?

All Rights Reserved
Accessible E-Commerceo
Brands make online shopping easier for elderly demographics
Trend - For senior demographics, modern technology can be more challenging to navigate. To change this, some online retailers are prioritizing senior demographics--both in the
products they offer and in how their platforms are designed.
Insight - Despite the relatively widespread access of smartphones and connectivity in North America, elderly demographics who weren't raised with these technologies have found
adapting to them more challenging. This creates barriers for seniors, while also preventing brands from reaching this untapped market. The shift towards education and accessibility in e-
commerce is aiming to bridge this gap.
Boomer-Focused Grocery Services

Baby Boomers Continue to Dominate in Online Shopping
Post-COVID
Boomer-Specific E-Commerce Platforms

Starts at 60 Launches an Online Marketplace For Older
Fashionable Boomer Marketplaces Senior-Friendly E-Commerce Modes Aussies
VNV Brings the Joy of Getting Dressed to Mature Taobao's 'Elderly Mode' Helps Seniors Navigate
Women Online Shopping

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Accessible E-Commerceo
Brands make online shopping easier for elderly demographics
How could your brand prioritize accessibility

in its product design?

All Rights Reserved
Agile Workplaceo
As more offices adopt a hybrid model more flexibility is needed
Trend - The post-pandemic workplace demands more flexibility than before. The average office worker knows how to be productive from home, making the idea of being in the office
full-time harder to justify. Thus, hybrid workplaces are more common than ever; however, these come with a unique set of challenges that organizations in the industry aim to solve.
Insight - The pandemic represented an era of compounded stress. Consumers weighed the emotional distress of living through a global pandemic, political unrest, and general uncertainty
alongside the responsibilities they already had (such as busy work schedules) and learned to re-prioritize. As a result, the necessity of the conventional workweek was called into
question. Many consumers see this as a positive result of the pandemic and a move toward a more equitable relationship with their professional lives.
Hybrid Office Management Platforms

The 'Tactic' Platform is for Flexible Workspaces
Hybrid Work Scheduling Apps

Condeco Launches a New Microsoft Teams App Dedicated
to Hybrid Work
Hybrid Work-Focused Mapping Tools

ServiceNow Added Workplace Indoor Mapping to the Now
Modular Hybrid Work Layouts Platform
Alki and Iratzoki Lizaso Create Zuzulu for the Modern Office Setting

Score Copyright ©
Agile Workplaceo
As more offices adopt a hybrid model more flexibility is needed
How has your workplace culture changed,

and how can you make these changes work
to your advantage as an employer?

All Rights Reserved
Accessible Contraceptiono
Some healthcare brands in the U.S. make contraceptives more accessible
Trend - As reproductive rights for women are impacted by political volatility in the U.S., some healthcare brands are trying to make contraception more affordable or generally accessible.
Apps, products and platforms are now offering low-cost, prescription-free, and/or easily available information that allows women-in-particular to access birth control.
Insight - As countries around the world face economic, political and/or environmental changes, the average consumer is affected by the various institutions that impact things like rising
living costs and accessibility to essential services. Some businesses are aiming to resolve the social issues that this can cause by catering to consumers who may face barriers in meeting
their various needs.
Gen Z-Targeted Contraceptives Birth Control Delivery Services Free Morning-After Pills On-Demand Telemedicine Apps
Julieco Launches Contraceptives for the Younger US-Based Pandia Health Provides Free Birth Stix Debuted 'The Restart Donation Bank' to Make 'Planned Parenthood Direct' Offers On-Demand
Generation Control Delivery Morning-After Pills Free Birthcontrol of Any Kind
Popularity Personalization 4 Featured, 25 Examples

Score Copyright ©
Accessible Contraceptiono
Some healthcare brands in the U.S. make contraceptives more accessible

affordability and/or accessibility?

All Rights Reserved
Menstrual Sanitationo
Alternatives to disposable menstrual hygiene products prioritize sanitation
Trend - While single-use pads and tampons are convenient, more consumers are opting for reusable alternatives for cost and environmental reasons. These products require extra care to
be safe and effective, so brands are incorporating sanitization features and add-ons that ensure correct use and optimal health.
Insight - Consumers who are affected by period poverty, or those who are trying menstrual care habits/products that are unfamiliar to them, want brands to address the learning curve
that comes with these products. Additionally, the push for eco products combined with pandemic-prompted changes in hygiene habits have influenced purchase decisions in this space--
creating opportunity for brands to build customer loyalty by addressing all these concerns in one product or collection.
Connected Menstruation Products Sanitary Pad Washing Devices Portable Menstrual Cup Cleaners
The Emm Smart Menstrual Cup is Integrated with Biosensors Looop Can is a Portable Washing Device Designed for Refugees The ROSA RUGOSA Menstrual Cup Steamer Sterilizer is Portable

Score Copyright ©
Menstrual Sanitationo
Alternatives to disposable menstrual hygiene products prioritize sanitation
How could your brand bridge knowledge

gaps with its product features or branding?

All Rights Reserved
P2P Menopauseo
Companies launch platforms that connect women experiencing perimenopause
Trend - Brands are launching support structure apps and platforms that connect women experiencing perimenopause and menopause with each other and support professionals. This
fosters a sense of community while also providing direct, community-backed information on navigating this time of life.
Insight - Women experiencing perimenopause and menopause often feel like they are isolated. These women search the internet for ways to manage symptoms, but find few solutions
that suit their exact situation. These women desire testimonials and spaces for discussing symptoms and strategies for managing them, as these conversations are stigmatized with real-
life acquaintances. This pressures brands to create community-oriented platforms for women in these situations to interact safely.
Perimenopause
Support Apps
Community
Menopause Apps
Informative
Comprehensive Perimenopause Apps Action-Oriented Menopause Apps Perimenopause Support Apps
The Health & Her App is a Leading Solution for 'Caria' is an App that Offers Actionable Resources 'Balance' is a Community-Driven Menopause
Perimenopause
Symptom Management for Women Support Service Apps

Score Copyright ©
P2P Menopauseo
Companies launch platforms that connect women experiencing perimenopause
How could your industry foster a sense of

community with its consumers?

All Rights Reserved
Alternative Resumeo
Job applications without traditional resume requirements are on the rise
Trend - Some brands are forging new opportunities for potential employees with job applications that are more creative than the traditional resumes and cover letters that were once the
norm. Now, consumers have the opportunity to apply for jobs through videos, social media, and even forums.
Insight - As an economic crisis looms and education is no longer adequate for potential employees to get their foot in the door, inclusion and accessibility in the process of finding work is
becoming an increasingly discussed topic. Some people are pushing for less traditional and restrictive application processes in order to remove some of the implicit and explicit biases
that have been shown to exist in standard hiring practices.
Resume-Free Hiring Strategies Video-Based Hiring Platforms

Fast Company Sought Employees Directly Without Requiring Resumes The 'GoClip' Social Hiring Platform Lets User Upload Videos

Score Copyright ©
Alternative Resumeo
Job applications without traditional resume requirements are on the rise
How could your brand be more inclusive in

the process of accessing new employees or
talent?

All Rights Reserved
Live Fundraisingo
Live fundraising initiatives help consumers feel more connected
Trend - Live fundraising, whether for charities or creators looking for support, has become more popular as platforms make it easier to stream campaigns and content live. Donation
options are often included in these initiatives and simplify the process of giving and receiving funds.
Insight - Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business
because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their
followings.
Social Live Streaming Applications Charitable Live-Marketing Campaigns Cooperative Stream Viewing Features
TikTok is Launching a Monetizable Live Streaming Service Interac Has Debuted Living Billboards as Part of Its Campaign 'Twitch' Now Features Support for SharePlay on Apple Devices

Score Copyright ©
Live Fundraisingo
Live fundraising initiatives help consumers feel more connected
How could your brand use live-campaigning

to market its purpose, product or service?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Circular Pivoto
Longstanding brands turn to refillable products to appeal to the modern consumer
Trend - Established brands in cosmetics and F&B are using the demand for sustainability as an opportunity for customer retention. Evolving into circular busines models with reusable
packaging and refills offer lower costs and promise a sustainable purchase, while increasing the chance of repurchase.
Insight - F&B and cosmetics industries have been revitalized with a new generation of consumers and the growth of ecommerce, but longstanding brands in these industries are facing
competition from new businesses that are more nimble, and can better tap into the Gen Z market. Mainstays in these industries have to replicate that agility to adapt to the shopping
habits of younger consumers, who are more likely to shop by brands that share values like sustainability, convenience and inclusion.
In-Store Refillable Beauty

Supermarket Refills Launches
The Body Shop Debuts
Loop and Tesco Launched
Refillable Makeup
a Refillable Cosmetics
Packaging with Recycled
Initiative
Aluminum
Eco-Conscious Haircare Take-Back

Skincare Brands Initiatives
Aveda's Take-Back
Kiehl's Mission Renewal
Program and Refillable
Shows its Commitment to
Pouches Help Reduce
Sustainable Refill Grocery Stores People and the World
Waste
Asda Introduced a Refill Store With Loose Format Products

Score Copyright ©
Circular Pivoto
Longstanding brands turn to refillable products to appeal to the modern consumer
How could your brand better evolve with

the needs of the modern consumer?

All Rights Reserved
Retinol Careo
Common drugstore brands are incorporating retinol into body care products
Trend - Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with
"active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average
consumer.
Insight - Consumers' expanding knowledge of skincare has resulted in a higher demand for "active" ingredients in products, and this has extended to the body care space. This shift is no
longer specific to luxury cosmetics, with more drugstore brands offering these ingredients in similarly novel formulations or products. As personal care continues to be an important part
of customers' routines, brands that prioritize affordable but effective ingredients will reach more consumers.
Retinol-Infused Skin Creams Specialized Free-From Body Lotions Retinol-Infused Body Moisturizers
Advanced Clinicals' Retinol Cream Helps Reduce Signs of Aging These New Gold Bond Products Support Skin Hydration The Versed Firm Ground Retinol Body Lotion is Lightweight

Score Copyright ©
Retinol Careo
Common drugstore brands are incorporating retinol into body care products
How could your brand better balance low

costs to appeal to more consumers?

All Rights Reserved
Treatment Makeupo
Makeup products help treat acne instead of just covering it up
Trend - As makeup products are increasingly being adapted with skincare ingredients, cosmetic brands are now releasing makeup with ingredients that help treat acne while also hiding it.
Products in this space include everything from foundation to bronzer.
Insight - Prevention has become a primary focus for consumers who enjoy skincare. This preference has now extended into the makeup space as well--with lighter makeup looks that
enhance the appearance of skin instead of covering it up, and formulas that offer the skin some benefits.
Long-Lasting
Acne-Friendly
Buildable
Bronzer Sticks
Foundation Merit Launches the Glow-
The 'IRL Filter Longwear Inducing 'Bronze Balm' at
Foundation' Provides 16 Sephora
Hours of Wear
Deep Acne Relief 3-in-1 Blemish

Cosmetics Treatments
The Murad Deep Relief Blemish Camouflage
Acne Treatment Targets Works as a Concealer,
Acne-Fighting Skin Serums Concerns Primer & Spot Treatment
Bubble Launches its First OTC Acne Treatment for Acne-Prone Skin

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Treatment Makeupo
Makeup products help treat acne instead of just covering it up
How could your brand take inspiration from

adjacent industries?

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Sensitive Cosmetico
Makeup products are being targeted to people with sensitive skin
Trend - The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming
more common as cosmetic brands aim to cater to people with reactive skin.
Insight - The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty
space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Tinted Sunscreen Cosmetics Seamless Complexion Products Skin-Caring Cosmetic Tints

Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen The Foundation by Lisa Eldridge is Made with Bamboo Stem Extract The NU Bare Look Tint Combines the Benefits of Makeup & Skincare

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Sensitive Cosmetico
Makeup products are being targeted to people with sensitive skin
How could your brand better cater to Gen Z

consumers?

All Rights Reserved
Minimalist Hairo
Hair care brands prioritize minimalism in the same way some skincare brands are
Trend - With minimalism in skincare being popular in reaction to the several-step routines that were overwhelming or inacessible to many consumers, brands in the hair care industry are
following suit. Minimal ingredients and products in lines are on the rise as brands look to prioritize simple yet effective routines.
Insight - With the vast range of choices that consumers have in the personal care space, many find themselves overwhelmed with their options. Minimalist personal care routines are
becoming more popular among low-maintenance consumers who want to maintain their health and beauty without it taking up too much time in their routines.
Sustainable
Men-Targeted Hair
Haircare Refill
Styling Pastes
Systems Black Wolf Nation
Design.ME's InfiniteMIST Recently Released a New
Allows Infinite Product Styling Product
Refills
Sustainable Restorative Scalp

Haircare Collections Serums
Alterna Haircare’s My The Scalp Serum by
Hair. My Canvas. Line is Nécessaire is Infused with
Refreshing Personal Care Collections 100% Vegan a Potent Peptide Blend
Native Launches its DTC Website and Scent Expansions

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Minimalist Hairo
Hair care brands prioritize minimalism in the same way some skincare brands are
How could your brand make purchase

decisions less overwhelming for customers?

All Rights Reserved
Biodegradable Undergarmento
Fashion brands make underwear from biodegradable materials
Trend - Undergarments are becoming increasingly innovative in the way they're designed, with more brands in this space now prioritiziing sustainability with materials that are
biodegradable and/or compostable once users have worn them out.
Insight - As the climate crisis worsens and consumers are able to see its impact in the real world, more are trying to be more eco-conscious in order to do their part in mitigating the
impact of climate change. Brands that prioritize sustainability in their business models are of interest to these consumers, rather than ones that simply pay lip service to sustainability.
Biodegradable Kid's Underwear Compostable Everyday Underwear Biodegradable Period Underwear Fully Biodegradable Underwear
Nudies Essentials Caters to Toddlers & Girls with Cou Cou is Redefining Daily Underwear for a New Modibodi's Biodegradable Brief is Made of Merino, Stripe & Stare's World-First Underwear is
the Nubies Line Generation of Women Tencel & TPU Film Completely Compostable

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Biodegradable Undergarmento
Fashion brands make underwear from biodegradable materials
How can your brand be more impactful in

its efforts towards sustainability?

All Rights Reserved
Customized Makeupo
Cosmetic brands make customized formulas and tools more accessible
Trend - Some brands are making personalization in beauty more accessible with formulas and tools that can be customized to consumers' color or application preferences. These
customizable formulas are easy to access and more affordable than personalized beauty typically allows.
Insight - Custom products in any area of interest are intriguing for consumers--with personalized and one-of-a-kind products and services offering an air of exclusivity. Brands that are able
to make this process more accessible will cater to consumers who don't have the means to indulge in expensive custom goods.
Bespoke 3D-Printed Makeup Brushes

Albéa Unveiled its Make 3D Yours Service for Mascara
Brushes
Custom Magnetic Palettes

Doucce Offers Consumers a Customizable Magnetic
Customized Color Foundations Premium Double-Sized Lipsticks Makeup Palette
Puzzle Makeup Offers Customizable Foundations The Just B Lip Spectrum Allows you to Create
for the Perfect Fit Custom Colors

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Customized Makeupo
Cosmetic brands make customized formulas and tools more accessible
How could your brand add an element of

customization into its product/service?

All Rights Reserved
Beard Treatmento
Specialty treatments for facial hair take inspiration from skincare masks
Trend - Masks made for facial hair are increasingly common as men, trans, and gender diverse people with facial hair seek out ways to maintain its health and appearance. These
treatments mimic masks used in skincare, and are often multi-purpose to avoid adding another step to users' routines.
Insight - Skin and haircare treatments have become increasingly targeted as more consumers enjoy researching and experimenting with the many options available to them. Inclusion is
especially important in this space, as people with varying genders and races seek out products that are specific to their individual needs. Brands that offer highly targeted solutions are
more likely to build customer trust and loyalty.
Men's Recovery Skincare Hydrating Facial Hair Masks Hot Sauce-Themed Beard Products
Every Man Jack's Recovery Beard + Face Lotion is Ideal for Daily Use The Scotch Porter Nourishing Beard Mask Hydrates Dull Facial Hair Ecoslay’s Hot Sauce is a Vitamin-infused Treatment for Beards

Score Copyright ©
Beard Treatmento
Specialty treatments for facial hair take inspiration from skincare masks
How could your brand offer more targeted

solutions for a diverse customer base?

All Rights Reserved
Cream Hygieneo
Cream-based deodorants become more popular
Trend - As more consumers look for hygiene products that are "natural" but still effective, cream-based deodorant formulas have been gaining more traction. These products are also
often packaged and formulated more sustainably.
Insight - When it comes to personal care products, consumers are no longer prioritizing convenience the same way they once did. Now that personal care routines are increasingly viewed
as "self-care rituals" by consumers, they're more willing to experiment with products that prioritize ingredients and distinct formulas over convenience and/or ease-of-use.
Scentless
Deodorant Creams
Free-From Body
Deodorants
Vegan Anti-Odorants Full-Body Deodorant Creams Odor-Blocking Deodorant Creams Antibacterial

Nuud is a Sustainable and Clean Alternative to The Sweet Citrus Cream Deodorant Rubs in Like a The Cream Deo by Megababe is Infused with 5% Natural Deodorants
Traditional Deodorants Lotion AHAs

Score Copyright ©
Cream Hygieneo
Cream-based deodorants become more popular

product experience?

All Rights Reserved
Travel Refillo
Cosmetic brands offer refills for travel-sized products
Trend - Designed to be used quickly and then tossed, mini cosmetic products create waste and cost more--but they're highly convenient for travel. As the industry invests in circular
business models, travel cosmetics with reusable packaging and refill options are a way around waste and high costs.
Insight - As climate change worsens, more consumers are feeling a growing sense of urgency in minimizing their impact on the environment. In recent years, even the way consumers
travel has evolved as they grapple with the ecological impact of their desire for escapism. As more people seek out ways to balance their personal desires with environmental protection,
they're turning to brands that make this process easier in both micro and macro ways.
Sustainable Next-Gen Perfumes Anti-Aging Solid Serums Recyclable Aluminum Beauty Packaging
Extrait Molecular de Parfum Features Circular Materials & Clean Tech Hyalustick Sérum is Refillable and Ready for Use on the Go Plaine Products Offers Aluminum Beauty Packaging Solutions

Score Copyright ©
Travel Refillo
Cosmetic brands offer refills for travel-sized products
How could your brand make it easier for

customers to reduce their impact on the
environment?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Organic Treatmento
Products that treat physical conditions are made with organic ingredients
Trend - The growth of the organic F&B market is influencing brands that offer medical care for various conditions. Products like organic cold medication and organic acne-treating
skincare set an example for how the healthcare space can better prioritize sustainability and ethical production.
Insight - The wellness industry's expansion has created more competition for brands in healthcare, as more consumers turn to "natural" treatments for common ailments. However, this
shift has created opportunities for small brands to offer consumers the best of both worlds--effective and peer-reviewed treatments with the ingredients they're familiar with and trust.
Ethically-Sourced Skincare Lines

Bronze Glory Offers Organic Skincare Solutions for
Melanated Skin
Clean Ingredient Cold Medications

Genexa Cough & Chest Congestion is Extra-Strength
Nutritious Pediatric Beverages

Pediatric Standard 1.2 Chocolate Helps Kids Maintain
Clean Infant Pain Medicines Healthy Weight
The Genexa Infants’ Pain & Fever is Naturally Formulated

Score Copyright ©
Organic Treatmento
Products that treat physical conditions are made with organic ingredients
Which emerging trends in adjacent spaces

could your brand take inspiration from?

All Rights Reserved
Discreet Treatmento
Discreet erectile dysfunction supplements protect customers' privacy
Trend - Brands in the men's health space are launching sexual health products with discreet packaging and branding. These treatments are for conditions such as erectile dysfunction
without exposing the consumer. From the shipping packaging to the branding, the products are masked for privacy.
Insight - While research suggests that one in ten men in the United States are faced with erectile dysfunction-related challenges at some point, most men are hesitant to discuss the topic
as acknowledging these conditions can make men feel embarrassed. However, these men still desire treatment and solutions, as they don't want to be inhibited by symptoms in the most
crucial moments. As a result, these men are gravitating towards discreet products that hide the treatment purpose on the package.
Sexual Performance Gummies

Elm and Rye's Libido Gummies Feature Nourishing Natural
Ingredients
Monthly ED Subscription Services

'BlueChew' is a Discrete Service that Delivers ED
Fast-Acting Erectile Dysfunction Mints Discreet Libido Gummies Medications
Hims Launches Compounded Prescription leaf remedy's CBD Gummies Treat Anxiety, Stress,
Chewables, Hard Mints ED, and enhance Libido

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Discreet Treatmento
Discreet erectile dysfunction supplements protect customers' privacy
How could your brand address less-

commonly discussed health conditions with
discreet or masked products?

All Rights Reserved
Wellness Cleaningo
Home cleaning brands integrate wellness experiences and functions in products
Trend - Cleaning brands are noting the growth of the wellness industry, and are integrating elements of it into their products to appeal to new demographics. By incorporating popular
rituals like aromatherapy and skincare, these brands aim to make cleaning safer and more enjoyable for customers.
Insight - Millennials and Gen Z have influenced what was once known as the diet industry, and pushed this space so that achieving personal wellbeing includes more than physical
appearance or fitness. These demographics believe prioritizing their mental health, self-care rituals, and leisure time are all important components of being healthy, and they seek out
brands that have adopted this more inclusive perspective on health and wellness.
Home-Cleaning Citrus Blends

LUUM Boasts a Special Citrus Blend for Your Cleaning Needs
Lavender-Scented House Care

Safely Household & Personal Care Offers Lavender-Infused
Formulas
Essential Oil Cleaning Kits Hypoallergenic Bamboo Dishcloths Air-Purifying Canister Vacuums
Saje Wellness' Essential Oil Home Cleaning Kits are Aunt Genie's Soap-Free Dish Towels are Better For The Prolux CTX Vacuum Traps and Kills 99.99% of Bacteria
Naturally Scented Your Health

Score Copyright ©
Wellness Cleaningo
Home cleaning brands integrate wellness experiences and functions in products
Which wellness-related trend could your

brand integrate into its product or customer
experience?

All Rights Reserved
Bra Healtho
Brands are incorporating health-focused technology into their bras
Trend - Brands that produce bras and intimate apparel are exploring ways to make the supportive garment more comfortable and beneficial for people with breasts. As a result, bras that
offer health benefits to support posture, blood circulation, and cancer detection are becoming more commonplace to aid health-conscious consumers.
Insight - Consumers are looking for ways to maximize function and comfort in all aspects of their life, including intimate apparel. People with breasts often run into health concerns
ranging from poor blood circulation and back problems to breast cancer. Individuals with a history of breast-related health concerns are the most interested in health-conscious bras, as
the technology used in these products helps make their lives easier.
Cancer-Symptom Detecting Bras Innovative Bra Technology Posture-Supporting Bras Cancer-Detecting Smart Bras
Love & Nudes Joins McCann Toronto on the Stage Nike Has Developed a New 'Brabot' Technology for Kinflyte’s Posture Correcting Bras Offer Long Kemisola Bolarinwa Pioneers a Smart Bra to Detect
Zero Capsule Its Sports Bra Line Lasting Health Benefits Breast Cancer

Score Copyright ©
Bra Healtho
Brands are incorporating health-focused technology into their bras
How can your brand incorporate additional

benefits into its existing product/service?

All Rights Reserved
Calming Earbudo
Brands are adding stress reduction and tinnitus reduction features to hearing aids
Trend - Medtech companies are adding mental and physical health-focused features to hearing aids. These features reduce stress, reduce symptoms of tinnitus, and help prevent hearing
loss. This transforms hearing aids into multifunctional medical devices, drawing more customer attention to the field.
Insight - Studies show that nearly 10% of North American adults suffer from hearing loss or tinnitus. Only 5% seek medical attention for these problems, while many suffer without
reporting their symptoms. The remaining consumers live with hearing problems, which increases stress and can cause further medical issues. These people do not seek medical attention
either due to high costs or time constraints, showing a clear need for everyday products with hearing care and stress relief features.
Invisible Hearing Mood-Boosting

Aids Hearing Aids
HueHearing's Invisible Bernafon's Viron Music
Hearing Aids Reduce Hearing Aids Reduce
Stress and Tinnitus Stress and Stimulate
Symptoms Memory
Hearing Care Adaptive Hearing

Hearing Aids Support Earbuds
Signia Boasts the World's The Olive Max Hearing
First 'Notch Therapy' Aid and Earbuds Offer
Stress-Relieving Hearing Aids Hearing Aids Enhanced Support
Widex's 'SoundRelax' Hearing Aid Feature Alleviates Ear Stress

Score Copyright ©
Calming Earbudo
Brands are adding stress reduction and tinnitus reduction features to hearing aids
How could your industry anticipate the

silent demands of customers?

All Rights Reserved
Headache Techo
Devices dedicated to alleviating headache pain are on the rise
Trend - An offshoot of the de-stressing movement within the recent wellness wave, alleviating headaches is a renewed focus in this space. The typical over-the-counter painkiller is not
the focus of this new iteration of headache relief. Instead, a technology-fueled approach is seen.
Insight - Different types of wellness have come into focus for consumers over the past few years. Though there has been an increased focus on mental wellness and de-stressing -- and
more particularly, improving wellness without the use of medications -- these new attitudes will eventually impact more traditional health focuses, such as headaches. This cyclicality calls
for new ways to alleviate old issues.
Hybrid Thermoregulation Pillows Electric Scalp Massagers Intelligent Relaxation Eye Masks
The Stack Pillow Supports Healthier Sleep Hebaodan Has Recently Invented an Electric Head and Scalp Massager Therabody SmartGoggles Alleviate Facial Tension and More

Score Copyright ©
Headache Techo
Devices dedicated to alleviating headache pain are on the rise
What is one industry standard rife for

disruption in your space?

All Rights Reserved
AI Fitnesso
Fitness apps and systems are using AI to help users exercise and assess their health
Trend - As more people exercise at home, brands are releasing apps and fitness systems that are based in smart technology. These systems assess everything from an individual's health
to their workouts, and guide them through personalized workouts that adjust based on needs, form and changing goals.
Insight - Fitness-conscious consumers are often willing to invest in their health, with a focus on customizing their routines to align with their personal goals. Smart technology is
particularly helpful in this realm, as it makes tracking progress by various metrics much simpler for people who are passionate about their health.
AI-Powered Personal Trainers

The Kemtai App Uses Artificial Intelligence to Analyze
Movements
AI-Powered Home Fitness Platforms

Tempo Fit Includes a Virtual Trainer and Physical Weights
AI-Powered Physical Assessment Apps

Spry's Newest Tool Helps Users Gauge Their Movement
Digital Exercise Training Mirrors Health
The HIDONG ProHa Fitness Mirror is Just 24mm in Thickness

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AI Fitnesso
Fitness apps and systems are using AI to help users exercise and assess their health
How could your brand use smart technology

to help consumers progress in their
personal goals?

All Rights Reserved
Organic Energyo
Brands are launching all-natural energy drinks as healthy alternatives
Trend - Brands in the food and beverage industry are launching energy drinks made with organic recipes. These energy drinks take what are typically considered unhealthy products and
redefine them as healthy alternatives. These drinks provide natural caffeine supplements to health-focused consumers.
Insight - As more consumers place a focus on health and continue to influence those around them, the wellness industry has found room to grow into more everyday food and beverage
products. These consumers are drawn to drinks with zero-sugar, organic, and plant-based labels, while they stay away from processed, unhealthy products. This has created a space in the
market for new brands and products to emerge that diversify the market, offering natural, healthy versions of commonly unhealthy foods.
Organic Fruit-
Plant-Based Energy
Flavored Energy
Drinks
Ellianos Coffee Just
Drinks
Debuted New Ellianos GURU Organic Energy
Edge Energy Drinks Launch GURU Theanine
Fruit Punch
Yaupon Energy Functional

Drinks Sparkling Water
Rambler Yaupon Energy
Sparkling Pick-Me-Up is
Shares a Sustainable,
Infused with Collagen &
Ancient Natural Caffeine
Organic Zero-Sugar Energy Drinks Source
Prebiotics
'Machu Picchu Energy' Has Debuted Its First Drink Collection

Score Copyright ©
Organic Energyo
Brands are launching all-natural energy drinks as healthy alternatives
How could your brand redefine existing

products in the wake of modern consumer
trends?

All Rights Reserved
Accessible Medicineo
Businesses adapt pharmaceutical packaging with inclusion in mind
Trend - Businesses in healthcare industries are increasingly prioritizing accessibility in pharmaceutical and over-the-counter medicinal products. Consumers with disabilities like visual
impairments or dexterity issues are now benefitting from easier-to-open medication packaging designs and braille-based labels.
Insight - Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This
shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more
brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs.
Parkinson's-Safe Pill Bottles Accessible Pharmacy Services Arthritis-Friendly Pain Relief Caps Talking Pharmacy Prescription Labels
The TremorSafe Pill Dispenser Was Crowdsourced This Pharmacy Serves People with Physical Hy-Vee Pharmacy is Rolling Out New Features for
Advil Introduces the 'Advil Easy Open Arthritis Cap'
Through TikTok Disabilities Customers

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Accessible Medicineo
The picture can't be displayed.
Businesses adapt pharmaceutical packaging with inclusion in mind
How can your brand better prioritize

accessibility?

All Rights Reserved
Experiential Cleaningo
Brands are offering experience-based bathroom cleaning products
Trend - Bathroom cleaning products, or products that feature additional cleaning functions, are being adapted with experiential and sensory elements. Items like smart mirrors with
sterilization lights and perfume-scented rim blocks make maintaining bathroom cleanliness more pleasant and convenient.
Insight - Busy consumers who are juggling professional, family, and social responsibilities on top of their personal hobbies seek out ways they can streamline their routines, and make
time-consuming chores easier and/or more gratifying. In industries with major competitors, brands that prioritize product experience have appeal in a consumer landscape that's evolved
significantly as a result of the pandemic, social media, and more dynamic family structures.
Sustainable Toilet Cleaning Kits Aromatherapy Shower Heads Scented Toilet Drops Perfume-Fragranced Cleaning Products
Blueland's Toilet Bowl Cleaner Starter Set is Eco The H201 SHIFT Invigorates Showers with Dedcool's 'Poop Drops' Keep Any Toilet Fresh and The Bloo Brilliant Gel Range Comes in Two Scent
and Convenient Refreshing Scents Clean After Use Options

Score Copyright ©
Experiential Cleaningo
Brands are offering experience-based bathroom cleaning products
How could your brand better evolve with its

customers in a fast-changing consumer
landscape?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
AI Arto
Platforms are simplifying the detailed art-creation process for all users.
Trend - Companies have turned artificial intelligence algorithms toward the art industry with convenient platforms that generate detailed artwork based on a simple text prompt. These
platforms can replicate specific art styles and are capable of depicting specific subjects in true-to-life detail.
Insight - Detailed artwork often takes long hours to produce, not counting the countless hours it takes to acquire the relevant skills. However, oftentimes individuals have ideas that
would result in artistic creations, but do not have the skills to produce these works. This demand for personalized, relevant and detailed artwork (combined with ensured ownership of AI-
created works) has resulted in several AI-powered platforms quickly gaining popularity across all major social media platforms.
AI-Powered Art AI-Powered Art

Tools Creators
WOMBO Dream Let's
NightCafe Studio Allows
Users Create Unique
Users to Create AI Art
Paintings at the Click of a
with Text Prompts
Button
Image-Generating Image-Editing AI
AI Features Programs
TikTok Launched the 'AI OpenAI's DALL-E II Can
Greenscreen' Filter to Seamlessly Edit Images in
AI Art-Generating Platforms Generate Images High Resolution
'Midjourney' Uses Artificial Intelligence to Create Art off a Prompt
Popularity Instant 5 Featured, 33 Examples

7.8 Activity
Entrepreneurship
Simplicity 54,524 Total Clicks
Score Copyright ©
Freshness Prosumerism URL: Hunt.to/488459 All Rights Reserved
AI Arto
Platforms are simplifying the detailed art-creation process for all users.
How could your brand streamline user

experiences with artificial intelligence?

All Rights Reserved
AI Movieo
Startups are launching generative AI tools to generate full videos from text prompts
Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create
and edit videos to the users' liking, which is excellent for creative expression and advertising alike.
Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These
generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast,
affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.
Text-to-Video SaaS Tools

'Kapwing' Generates 10-Minute Long Videos from Detailed
Text Prompts
Professional Video-Generation Tools

'Synthesia' Creates High-Quality Videos from Text in
Minutes
AI-Generated Ad Platforms AI-Generated Film Trailers Script-to-Video Tools

StoryKit Released a New Video-Generation Tool for
Picsart Develops the New Adpilot Platform to Wes Anderson Uses AI to Generate an Avatar-
Creators
Generate Ads On Demand Inspired Trailer
Popularity Instant 5 Featured, 37 Examples

8.8 Activity
Entrepreneurship
Prosumerism 21,273 Total Clicks
Score Copyright ©
AI Movieo
Startups are launching generative AI tools to generate full videos from text prompts
How can your brand incorporate generative

AI tools to quickly create personalized
videos for customers or advertising
campaigns?

All Rights Reserved
E-Waste Designo
Sustainable design brands use electronic waste to create products
Trend - Globally, discarded electronics have become a huge source of waste. For some interior design and jewelry brands, this waste presents an opportunity to repurpose materials and
create upscale decorative pieces. Furniture and jewelry pieces made from e-waste offer sustainability and a unique selling point.
Insight - The popularity (and often, necessity) of electronics, coupled with brands creating products with shorter life cycles, has had a huge impact on global waste in the last 20 years.
Consumers are becoming more conscious of the environmental impact of even "upscale" investments, and more are choosing brands that operate on sustainable business models. These
consumers turn to businesses that are able to seamlessly merge sustainable principles with contemporary design.
Eco Tech Accessory Pop-Ups

The CASETiFY Style Lab Highlights the Work of Gen Z
Fashion Students
Upcycled Stool Designs

Space Copenhagen Designs a Stool with Coffee Shells and E-
Tech-Themed Fine Jewelry Sustainable Space-Saving Stools Waste for Mater
Accessories Brand Oushaba Turns E-Waste Into The Flex Perch Stool by Steelcase is Sustainably
Fine Jewelry Pieces Designed

Score Copyright ©
E-Waste Designo
Sustainable design brands use electronic waste to create products
In what areas could your brand incorporate

upcycled materials to reduce its impact?

All Rights Reserved
Immersive Chairo
Brands are integrating sound systems into desk chairs for immersive gaming
Trend - Gaming furniture and peripheral brands are launching gaming-focused chairs with built-in surround sound speaker systems. These chairs are immersive and comfortable, offering
directional audio without the discomfort of a headset, enabling longer, more enjoyable gaming sessions.
Insight - Modern gamers continually seek devices that improve their performance, comfort, or experience. These players seek whatever products offer a competitive edge without
breaking the bank. This involves purchasing multipurpose devices, such as multiplatform peripherals or heavily adjustable chairs for ergonomics. Brands have responded to this pressure
by launching furniture with smart features. These appease the consumer's desire for increased performance, cost-saving, and personal comfort.
Near-Field Surround Sound Chairs NFC-Equipped Gaming Chairs Immersive Audio-Equipped Chairs Futuristic Gaming Pods
Razer's Project Carol Offers Haptics and Sound- The Chungqiu Furniture 'GT Player' Reads a X Rocker's Nemesis 2.1 Gaming Chair is Feature- Cooler Master's 'Orb X' Gaming Pod is Perfect for
Equipped Cushions Phone's NFC Card Rich with Audio Elevating Any PC Setup

Score Copyright ©
Immersive Chairo
Brands are integrating sound systems into desk chairs for immersive gaming
What products in your industry could

benefit from smart functionality?

All Rights Reserved
Blockchain Nostalgiao
Brands release retro NFTs to draw in specific demographics
Trend - Brands are using blockchain tech as a way to bring nostalgic products and aesthetics into consumers' contemporary tech habits. Everything from retro art to classic children's
books are being adapted into NFT formats that balance both novelty and nostalgia.
Insight - North American consumers have been in a more reflective state as local and global issues became more visible— or worsened—over the pandemic. This offers a partial
explanation for the current prevalence of 90s and 80s nostalgia. With the rapid changes that happened seemingly overnight over the pandemic, many consumers are finding themselves
especially connected to the comforting and familiar habits of their childhoods.
80s-Style NFT Iconic Children's

Artwork Book NFTs
Kenra Professional Dapper Labs is Set to
Launched a Nostalgic Launch First-Ever Dr.
Volume Spray 25 & NFT Seuss NFT Platform
Retro Trading Card

90s Disc NFTs
NFTs Pog NFTs Introduce the
Curio Revives Topps Mars Nostalgic Collectibles to a
Attacks Trading Cards as New Generation
Color-of-the-Year NFTs New NFT Collection
Pantone Steps into the NFT World With Artist Polygon1993

Score Copyright ©
Blockchain Nostalgiao
Brands release retro NFTs to draw in specific demographics
How could your brand use modern tech to

channel nostalgia?

All Rights Reserved
AI Galleryo
Art curators are hosting galleries focused on displaying artifically-created works
Trend - As artificial intelligence (AI)-based art generators become more mainstream, galleries and curators are adapting by showcasing notable AI artworks from prompt writers. These
exhibitions showcase the potential of AI art while allowing galleries to gauge customer reception of generated works.
Insight - Consumers that attend art exhibitions and galleries consistently desire new, avant-garde artworks and technologies. Incorporation AI-generated works not only showcases the
capabilities of modern technology, but also shows how artists and viewers alike can express themselves through AI as prompt writers. These galleries satiate desires for new forms of art
while provoking thoughtful discussion regarding art production and the meaning of artworks.
AI-Generated Topic Art AI Art Exhibitions Artificial Artwork Galleries AI Film Festivals
'The Art of Trending’ Creates AI Artwork From The UnReal Exhibition Showcases AI-Handling 'Artificial Imagination' Showcases the Capabilities Runway ML Launches an Artificial Intelligence Film
Topics Trending on Twitter Talents of 'Prompt Writers' of DALL-E 2 Competition

Score Copyright ©
Freshness Experience URL: Hunt.to/495311 All Rights Reserved
AI Galleryo
Art curators are hosting galleries focused on displaying artifically-created works
How could your industry leverage AI for

more innovative campaigns, products
and/or services?

All Rights Reserved
Portable Applianceo
Brands are creating kitchen appliances designed for multi-home use
Trend - Brands in the kitchenware and appliance industries are creating compact, low-power alternatives to large utilities such as dishwashers and microwaves. These are designed to be
portable cost-saving measures, requiring less resources to operate while also being suitable for multi-homes.
Insight - Many consumers choose not to use large, power-hungry appliances in the home, for example, choosing to do dishes by hand rather than with a dishwasher due to rising hydro
bills. Each additional appliance takes more space out of the kitchen, with ovens, dishwashers, microwaves, and more, taking up the majority of the floor and counter space. This creates a
demand not only for smaller, more compact appliances, but also for those that are more energy-efficient and portable.
Job Site-Ready Microwaves

The Makita MW001G is Powered by Two 40V 4Ah Batteries
Affordable Portable Dishwashers

Smartwatch-Inspired Portable The 'Shabosh' is a Water-Efficient Square-Foot Dishwasher
Small Space Dishwashers
Microwaves Macco Has Created a Portable Dishwasher for
The 'Campo' Portable Microwave by Siyun Bae is Smaller Households
Convenient

Score Copyright ©
Freshness Simplicity URL: Hunt.to/504621 All Rights Reserved
Portable Applianceo
Brands are creating kitchen appliances designed for multi-home use
How can your brand create portable and

cost-efficient alternatives to existing home
products?

All Rights Reserved
Retro Kitcheno
Brands are creating retro-style appliances with modern smart features
Trend - Brands are creating retro-style kitchen appliances equipped with modern technology. These appliances offer nostalgic designs, bringing a natural, simpler feel to a modern
kitchen. These products do not compromise on function or convenience, as they feature modern smart technologies.
Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is
more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past
content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.
Moveable Kitchen Range Hoods Retro Cartoony Coffee Makers Old-Fashioned Espresso Machines 50s-Style Countertop Appliances
The 'AirHood' Portable Range Hood Removes The Conceptual Platypus Coffee Machine by Hao- The 'Retro Modern' Espresso Machine by Melis This Smeg Toaster Concept by Alejandra Gutiérrez
Odors and More Xuan Lu is Cheerful Doğan is Stylish Rincón is Sleek
Popularity Nostalgia 4 Featured, 36 Examples

8.6 Activity Youthfulness 92,848 Total Clicks
Score Copyright ©
Retro Kitcheno
Brands are creating retro-style appliances with modern smart features
How could your brand leverage nostalgia to

sell to the modern consumer?

All Rights Reserved
Accessible Controllero
Gaming brands are creating controllers with more widely accessible designs
Trend - Gaming and consumer electronics brands are creating modular controllers with accessible designs. These are larger controllers with extreme customization, allowing them to fit
the needs of gamers with limited mobility. With larger companies entering this space, prices are now more accessible.
Insight - Console gamers have seldom had the ability to choose their input devices, with most previous console generations only supporting one official controller with one design. This
one-size-fits-all design is exclusionary to individuals with limited mobility. However, these gamers do not want to be excluded and should not have to pay inflated prices for the same
enjoyment as others. It is then mutually beneficial for brands to create alternative solutions for these customers.
Accommodating Gaming Controllers Accessible Controller Expansion Kits Single-Handed Gaming Controllers Accessible Gaming Controllers
Pretorian Launched the Accessible 'Flex Controller' Microsoft Added New Attachments to its Adaptive This One-Handed DualSense Controller is Sony Unveiled its 'Project Leonardo' Controller at
for Switch Controller Accessible CES 2023
Popularity Prosumerism 4 Featured, 36 Examples

Score Copyright ©
Accessible Controllero
Gaming brands are creating controllers with more widely accessible designs
How is your brand ensuring its product or

service is accessible for consumers with
varying needs?

All Rights Reserved
Outdoor Fryero
Brands are launching outdoor air fryers to offer healthy alternatives to barbecues
Trend - Brands are launching air fryers designed for outdoor patios. These air fryers are weatherproof and serve as replacements to barbecues during gatherings. These air fryers
consume less resources and produce healthier foods than traditional barbecues, as they use fewer resources and no oil.
Insight - Home grillers and home chefs continue to pursue tools and appliances that enhance the home cooking experience. These customers desire new smart features, alternative
cooking methods, and tools that streamline the cooking process. In recent years, more home chefs have gravitated toward oil-less cooking methods, namely air fryers, for health reasons.
However, most air fryers are small and designed for indoors, creating a gap in the industry for users who frequently host outdoor events and desire healthy alternatives to grills.
Powerful Outdoor Air Fryers

ABS Sports Debuted a 1000W Weatherproof Air Fryer for
Outdoors
Multifunctional Outdoor Air Fryers

Masterbuilt's 20 Quart 6-in-1 Outdoor Air Fryer is Versatile
Oil-Free Outdoor Fryers

Versatile Outdoor Fryers The Char-Broil Oil-Less Turkey Fryer is Health-Focused
MASTER Chef Debuted a 3-in-1 Outdoor Deep, Air, and Smoke Fryer

Score Copyright ©
Outdoor Fryero
Brands are launching outdoor air fryers to offer healthy alternatives to barbecues
How could your brand repurpose existing

appliances to cater to social or health-
focused home chefs?

All Rights Reserved
5 Retail Insights
6 Eco Insights
10 Art & Design
11 Culture Insights
Nostalgic Collectibleo
Brands re-release or reference iconic 90s' toys for nostalgic consumers
Trend - The current 90s revival in pop culture has extended to toys that were once central in the childhoods of Millennials and Gen X. Brands are now re-releasing classic 90s toys, or using
them as inspiration in new products—evoking nostalgia while still appealing to young consumers.
Insight - The Y2K revival in fashion, tv, toys and other culturally infuenced trends has appeal for a wide range of consumers--either Gen Z who view 90s and early 2000s' trends as
aesthetic inspiration, or Millennials and Gen X who remember these trends from their youth. When it's effectively done, evoking nostalgia either creates emotional connections with
customers, or appeals to consumers who romanticize the past.
90s-Inspired Plush Toys Nostalgia-Inducing Cereal Toys Street Style Digital Pets Virtual Pet Collectibles
Rubies Launches the 'Kidrobot' Plush Toy General Mills Relaunches the Collectible 'Cereal The Supreme Tamagotchi Gives the Toy Pet a Hip The Neopets Metaverse Collection Shares
Collection for Kids and Kidults Squad' Toys Makeover Algorithmically Generated NFTs
Popularity Nostalgia 4 Featured, 54 Examples

Score Copyright ©
Nostalgic Collectibleo
Brands re-release or reference iconic 90s' toys for nostalgic consumers
How could your brand create stronger

emotional connections with customers
through its products or campaigns?

All Rights Reserved
Gen Z Cannabiso
Cannabis brands target Gen Z consumers and audiences
Trend - In North America, Gen Z consumes less alcohol and has been shown to prefer cannabis over alcohol. In order to better appeal to Gen Z's preferences, cannabis brands are offering
products and experiences that cater to their interests--including virtual spaces, alcohol-free beverages and bars.
Insight - The COVID-19 pandemic resulted in social isolation for Gen Z at an age that, for many of this generation's predecessors, is generally spent in school and/or among peers.
Lockdowns brought even more of this generation to social media, forming a bond with the virtual space and alternative methods of social engagement. Gen Z's evolving approach to
relationships has turned the demographic away from drinking alcohol, and towards relaxation or wellness-focused socialization.
Cannabis-Infused Spirits
MXXN Launched a New Lineup of Non-Alcoholic Cannabis-
Infused Spirits
Metaverse Cannabis Shops

The First THC Products are Available for Purchase in the
Metaverse
Secret Cannabis Speakeasies

The THINKER Speak Easy is Accessed Via a Secret Back Alley
Metaverse Cannabis Labs Door
ACS Laboratory is the First Cannabis Testing Facility in the Metaverse
Popularity Tribalism 4 Featured, 36 Examples

Score Copyright ©
Gen Z Cannabiso
Cannabis brands target Gen Z consumers and audiences
How could your brand better adapt to Gen

Z's cultural impact?

All Rights Reserved
Focus Techo
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and
features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside
sources.
Insight - The rapid rise of remote learning, in hybrid classes, or in busy environments has posed issues for some kids. Distractions in these environments, and/or varying learning styles,
can make remote learning a challenge for some students. As a result, parents and educators are becoming interested in technological resources that promote concentration, which helps
ensure their students receive the same quality of education without external factors interfering. Focus technology helps students refine their fine motor skills while filtering out
background noise, which is especially important for kids under 10.
Focus-Enhancing Technologies
Zoom's 'Focus Mode' is Designed to Help Kids Focus in
Virtual School
Family-Oriented Edtech Apps

Kahoot! Partners With Zoom to Make Video Calls More
Connected Translation Pens At-Home Classroom Gadgets Engaging
The Youdao Dictionary Pen 3 Helps with Language The Conceptual Berry-Like-Jumbo Mimics the
Learning and More Classroom Feel

7.5 Activity Instant
Entrepreneurship 38,726 Total Clicks
Score Copyright ©
Freshness Gamification URL: Hunt.to/501000 All Rights Reserved
Focus Techo
Brands are creating products to help students concentrate
How can your brand address the rapid

changes that have influenced its industry?

All Rights Reserved
Latinx Platformo
Content-based platforms are creating Latinx-specific offerings and benefits
Trend - Content platforms are catering to Latinx consumers with additional features and products, or reduced costs, in order to elevate these demographics on their platforms. This shift
coincides with the cultural push towards inclusion and more accurate representations of different demographics.
Insight - Social media has given people new perspective on what cultural representation could look like. These platforms have given creators the ability to represent themselves as
individuals, while also representing their various cultural identities. Now, more brands are prioritizing diversity in order to maintain their relevance amidst changing consumer
expectations--knowing they need to replicate the (imperfect but more authentic) inclusion that occurs more naturally on social media.
Latin American Streetwear Channels

'Hypebeast' Opened a New Dedicated Media Channel in
Brazil
Stereotype-Fighting Social Platforms

The Sunroom App Fills the Gap Between Instagram &
OnlyFans
Inclusive Hair Search Tools

Latinx Web3 Education Platforms Pinterest Introduces a Hair Pattern Search Feature
Hola Metaverso is a Web3 Education Company For Latinx Groups

Score Copyright ©
Latinx Platformo
Content-based platforms are creating Latinx-specific offerings and benefits
How could your brand better cater to

demographics it currently overlooks?

All Rights Reserved
Evolved Educationo
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
Trend - Schools are targeting the skills and industries that Gen Z is making influential. In order to maintain their relevance in a rapidly evolving learning environment, honing in on
students' personal hobbies and the skills they're self-taught in keeps these institutions evolving with their target market.
Insight - In the last few years, Gen Z's impact on pop culture, social media, and workplace trends has been enormous. This demographic has shown itself to be tech-savvy and interested in
monetizing their passions--combining career aspirations with their personal values and hobbies. As Gen Z's influence grows, brands and institutions are having to adapt to the evolving
lifestyles and expectations they've brought about.
Esports Management Programs

ITTI Sports Launches an Esports Course with Barça
Innovation Hub
Cannabis Business Certificates

NYU School of Professional Studies Boasts a New Offering
Digital Fashion Courses Google-Backed UX Research Programs for 2023
Parsons School of Design & Roblox Created a SCAD Launches New User Experience Research
Collaborative Course (UXR) Degree Program

Score Copyright ©
Evolved Educationo
Post-secondary institutions offer courses specific to Gen Z's hobbies and habits
How is your brand evolving with the cultural

changes that Gen Z's influence has caused?

All Rights Reserved
Authentic Sharingo
Some demographics are turning to more authentic forms of social sharing
Trend - As large social media platforms prioritize filtered aesthetics and monetization, some consumers are turning to social platforms that focus on more authentic forms of P2P
interaction. These platforms and forums help users share moments and opinions that are less curated and more honest.
Insight - Authenticity in communication is becoming more important to Gen Z and younger Millennials, who often have public social profiles, and then private ones they share with more
trusted circles. Recognizing that the public, "aspirational" personas adopted on social media aren't always fulfilling, consumers are trying to balance those personas by sharing authentic
moments on other platforms, with close friends and family who will do the same.
Spontaneous Photo-Sharing Applications Safety-Focused Dating Apps Charming Cross-Platform Digital Journals Work-Free Online Forums
BeReal Prompts Users to Take No-Edits Pictures UnFiltered is a Dating App That Prohibits Fake The 'Hearty Journal' Keeps Memories and Entries The Antiwork Subreddit Discusses Issues Related to
Daily Profiles and Image Edits Private the Work Force

Score Copyright ©
Authentic Sharingo
Some demographics are turning to more authentic forms of social sharing
How could your brand prioritize authenticity

in its products, services or campaigns?

All Rights Reserved
Wealth Accessibilityo
Gen X as a whole is more focused on building generational wealth
Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth,
but to establish financial literacy among family members.
Insight - After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial
literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding
impact it can have--particularly for those who are just entering the workforce.
Financial E-Learning Experiences

Fidelity Launches the Financial-Focused Fidelity Stack
Experience
Family-Friendly Youth Banking Services

Yapeal Released its New Digital Banking Service for Kids
Children-Focused Investment Apps Web3-Focused Digital Banks
Hapi Assists Parents in Planning for Their Child's Cogni is Creating a Web2 to Web3 Mobile Banking
Future Platform

Score Copyright ©
Wealth Accessibilityo
Gen X as a whole is more focused on building generational wealth
How can your brand prioritize accessibility

in its area of expertise?

All Rights Reserved
Millennial Retentiono
Brands aim appeal to the Millennial employee pool with specific benefits
Trend - As Millennials grow older and more confident in their skills and work experience, they're becoming more valuable to brands. In order to better retain employees in this
demographic, brands are offering benefits that are specific to their needs--including debt repayment and family planning.
Insight - Amidst the "Great Resignation," Millennials have been shown to be the most likely to quit their jobs. Dealing with economic disillusionment, burnout and uncertain futures, this
generation has now spent enough time in the workforce to know whether or not employers are holding up their end of the bargain. The push for Millennial retention in the workforce is a
response to their shift in attitudes about corporate work, as well as their increasingly valuable experience and skillsets.
Family-Building Employee Benefits Work Away Benefits Food Delivery Employee Benefits Bank Mental Health Benefits
HSBC Adds New Family-Building Opportunities for Media Profile Offers its Employees $3k for DoorDash Rolls Out New Employee Perks Plan, Scotiabank Expands Mental Health Benefit to
Employees Workcations 'Merchant Benefits' $10,000 Per Year

Score Copyright ©
Millennial Retentiono
Brands aim appeal to the Millennial employee pool with specific benefits

employee retention?

All Rights Reserved
Monetized Recreationo
Gen Z consumers are turning their creative hobbies into job opportunities
Trend - Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is
being made more accessible with platforms that help them learn about and ultimately monetize their passions.
Insight - Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital
interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in
them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Educational
Esports-Focused
Courses
Expressive Styling
Communities
Social Live Streaming Applications AI-Powered Course Creators Gen Z-Targeted Creator Applications Dream Job Camping
TikTok is Launching a Monetizable Live Streaming Kajabi's AI Creator Hub Simplifies the Whole Yubo Has Debuted the Pixel Reward Program to Contest
Service Course Creation Process Pay Its Creators

6.1 Activity Many to Many 40,542 Total Clicks
Score Copyright ©
Monetized Recreationo
Gen Z consumers are turning their creative hobbies into job opportunities
How could your brand better cater to Gen

Z's sense of creativity and/or tech-
savviness?

All Rights Reserved
Culinary Contento
Instructional cooking activities become more popular among parents and children
Trend - Culinary brands are fostering more involved interactions in the home with instructional cooking content that is easy for kids to enjoy and follow along to, while having them learn
a useful skill and creating engaging experiences between family members.
Insight - Many Millennial and Gen X parents are using the influence of tech on their children's lives as a way to get them involved in the various hobbies and skills that they'll develop over
the years. Content that engages kids visually or in a way that aligns with their tech-based habits is a way to create more impactful learning experiences for a generation that is growing up
in a digital world.
Kid-Friendly Audio Cooking Guides

Baking with Yoto Builds Confidence and Skills in the Kitchen
Puppet-Topped Play Speakers

Toniebox is Introducing Sesame Street Character
Storybook Recipe Experiences Worldly Virtual Cooking Classes Collectibles
The Magical Pantry Brings Recipes to Life Through PCC Natural Markets' Cooking Camps for Kids
Fables Explore Global Cuisine

Score Copyright ©
Culinary Contento
Instructional cooking activities become more popular among parents and children
How could your brand better adapt to

changing lifestyle habits?

All Rights Reserved
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