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    "How Do I Convince Investors To Invest in My Start Up - "

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    To convince investors to invest in a startup, entrepreneurs must focus their pitch on the business case and how the investment will generate returns within 3-5 years. The pitch should explain what the startup plans to do, how it will implement its idea, and how it will make money, rather than providing too many operational details. It is important to get the investors' attention in the first few sentences and present plans for the next quarters, not just industry reports. The pitch should be concise and focus on the key aspects of the business case within the limited time allotted.

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    "How Do I Convince Investors To Invest in My Start Up - "

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    Vohah
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    To convince investors to invest in a startup, entrepreneurs must focus their pitch on the business case and how the investment will generate returns within 3-5 years. The pitch should explain what the startup plans to do, how it will implement its idea, and how it will make money, rather than providing too many operational details. It is important to get the investors' attention in the first few sentences and present plans for the next quarters, not just industry reports. The pitch should be concise and focus on the key aspects of the business case within the limited time allotted.

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    To convince investors to invest in a startup, entrepreneurs must focus their pitch on the business case and how the investment will generate returns within 3-5 years. The pitch should explain what the startup plans to do, how it will implement its idea, and how it will make money, rather than providing too many operational details. It is important to get the investors' attention in the first few sentences and present plans for the next quarters, not just industry reports. The pitch should be concise and focus on the key aspects of the business case within the limited time allotted.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views4 pages

    "How Do I Convince Investors To Invest in My Start Up - "

    Uploaded by

    Vohah
    To convince investors to invest in a startup, entrepreneurs must focus their pitch on the business case and how the investment will generate returns within 3-5 years. The pitch should explain what the startup plans to do, how it will implement its idea, and how it will make money, rather than providing too many operational details. It is important to get the investors' attention in the first few sentences and present plans for the next quarters, not just industry reports. The pitch should be concise and focus on the key aspects of the business case within the limited time allotted.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    11/13/2014 “How do I convince investors to invest in my start up?

    ” |

    “How do I convince investors to invest in my


    start up?”
    This was my response to a question on Quora by an entrepreneur who was planning to pitch his idea to
    investors.

    Investors will invest in your startup if they are convinced that their investment in your venture will
    multiply over a 3-5 year period. Therefore, to convince someone to invest in your venture, you need to
    excite them about the business case underlying your concept or idea.

    Of course, the ideas has to be good, it has to address a large market opportunity, the value proposition
    has to be strong and the product/concept/service has to be (or has to be thought out well enough) to be
    well delivered. But while these are necessary conditions, they are not su cient conditions for someone
    to invest in your venture.

    Hence, while presenting, ensure that your pitch focuses on what you intend to do, how you plan to
    implement it, AND how you will make money from it, what your scale of aspiration is and why you and
    your team is the one they should bet on.

    Most entrepreneurs make the mistake of diluting the pitch with a lot of detail of the operations, which
    of course will be of interest to investors… but only after and only if they have an interest in
    participating in your journey.
    Follow

    http://thehubforstartups.com/2013/06/08/how­do­i­convince­investors­to­invest­in­my­start­up/ 1/4
    11/13/2014 “How do I convince investors to invest in my start up?” |

    Investors are interested in the business case… not just details of the concept or the product. A
    case for“”the same. (Most rst-time entrepreneurs
    Follow
    concept and product is di erent than the business
    make the mistake of elaborating on the concept as every
    Get the business).
    new post E.g.delivered
    for someone presenting for a e-
    tailing venture, the investor would be interested
    toinyour
    knowing your competencies or plans on supply
    Inbox.
    chain, warehousing, procurement, customer acquisition, etc. Not just about how cool your web
    Join 1,148 other followers
    platform is.
    Enter your email address
    Focus on key aspects rather than u around your business case. In most cases you will get a 20-
    Sign me up
    30 minute window to present. You will have 10 – 15 minutes to make your case with 10 – 15 minutes for
    Q&A. In fact, in most cases, you would have either got their attention or lost them in the rst few
    Build a website with WordPress.com
    sentences. Rehearse your opening lines… once you get through this, the rest is the easier part. If you
    don’t get their attention and interest in the rst few sentences, the rest really won’t matter that much.

    “According to Gartner the market is 8 bn USD globally” type of line has no meaning for
    investors. At startup stage, investors are interested in knowing what you are going to do in the next
    few quarters. Of course, they would be keen to know whether the market is large and how large. But in
    most cases, industry reports on the size of the industry is no indicator of the size of the opportunity you
    are addressing. You should focus on presenting your plans and what you intend to get to in the next
    few years.

    Happy pitching.

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    This entry was posted in All articles, Funding for startups and tagged funding, pitching on June 8, 2013
    [http://thehubforstartups.com/2013/06/08/how-do-i-convince-investors-to-invest-in-my-start-up/] .

    3 thoughts on ““How do I convince investors to invest in my start up?””

    Manish Manglani
    June 8, 2013 at 3:58 am

    This is a great peice of information.

    Mahesh Nair
    November 5, 2013 at 3:20 am

    Thanks Prajakt, waiting to see you come out with a book with all these inputs compiled at one place for
    startup guys. Happy Diwali

    Prajakt Raut Post author

    November 5, 2013 at 4:48 am

    Thank you Mahesh. Glad you nd the articles useful.

    http://thehubforstartups.com/2013/06/08/how­do­i­convince­investors­to­invest­in­my­start­up/ 3/4
    11/13/2014 “How do I convince investors to invest in my start up?” |

    http://thehubforstartups.com/2013/06/08/how­do­i­convince­investors­to­invest­in­my­start­up/ 4/4

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