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10x Emails Instruction

The document outlines the modules and content included in an email marketing course. It includes: 1) 5 core modules on planning, writing, techniques and optimizing email campaigns plus 1 bonus module. 2) Each module contains videos, worksheets and templates to help students learn segmentation, storytelling, specificity and persuasive techniques for email marketing. 3) A recommended order is given to view the modules and attend associated bootcamp sessions to effectively learn and apply the email marketing strategies.

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Thu Huyền Nguyễn
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© © All Rights Reserved
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177 views

10x Emails Instruction

The document outlines the modules and content included in an email marketing course. It includes: 1) 5 core modules on planning, writing, techniques and optimizing email campaigns plus 1 bonus module. 2) Each module contains videos, worksheets and templates to help students learn segmentation, storytelling, specificity and persuasive techniques for email marketing. 3) A recommended order is given to view the modules and attend associated bootcamp sessions to effectively learn and apply the email marketing strategies.

Uploaded by

Thu Huyền Nguyễn
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tổng toàn khóa

- How to get the most out of 10x Emails


- 5 Module (4 + 1 bonus) bài giảng kèm worksheets và templates
- The SaaS Bootcamps (thiếu phần write)
- The Sales Bootcamps
- Bonus Video
- Private FB group

Thứ tự học
1. Do Module 1 (on planning): onboarding sequence
2. Attend the first bootcamp (on SaaS/ Sales planning)
3. Do the post – bootcamp homework (ie. plan)
4. Do the bonus sessions on “Finding your message”
5. Do Module 2 (on writing)
6. Attend the second bootcamp (on SaaS/ Sales writing)
7. Complete Module 3 (on techniques) and Write your sequences at the same time
8. Do Module 4 (on optimizing)
9. Optimize all the emails you’re written

Afterward
1. Use 10x Emails until it becomes habit
2. Refer to Module 1 and the bonus “Find your message” module whenever you’re
about to work on an email campaign
3. Refer to Modules 2, 3, and 4 before you write an email
4. Keep your completed worksheets and templates in a binder at your desk. And
rewatch the bootcamps everytime you step away from email copywriting for more
than 3 months

Remember to devide the job of writing emails into three parts: planning, writing, and
optimizing.
Module 1
- How to use video
- The 3:1 Rule
- Should I email everyone at once?
- How to plot a drip or lead nurturing campaign (SaaS Onboarder)
- How to structure the content of your drip campaign
- Newsletters: You need a USP (unique sale proposition/ value proposition)
- Newsletters: What should I write about?
- The segmentation essentials
- A deeper look at segmentation
- Bag o’ emails

Module 2
When to do:

- You should have completed Module 1


- You should have attended a “planning” bootcamp
- You should have watched the bonus videos on finding your message

Your emails won’t convert as well if they’re missing

 Segmentation (Module 1)
 Stories (This module)
 Specificity (This module)

In this module…

 You’ll start writing from lines/ names and subject lines better
 You’ll disable the Corporate Robot and write 1-to-1
 You’ll see one of my fave structures for a drip campaign designed to sell: PASOP
 You’ll find your hooks (from selection of hooks)
 You’ll find your voice… by trying other voices on for size
 You’ve… got… templates (3 mẫu “The Upgraded FAQ”, “What this says about you”,
“If this is right for you”)
 Complete before bootcamp 2 on writing
Content:

- From lines
- SLs
- 1-to-1
- AIDA
- PASOP
- How to be specific
- Story telling:
o Why stories in emails?
o Hooks
o Voice

Module 3
Be sure you’ve completed Module 1, the bonus and Module 2 before you start !

If you’d like to optimize a specific part of an email…

- Subject lines: Open loop


- Hook: The battlefield principle, CPTS
- Body: Superman, Future pacing, Even – if

If you want to get more clicks: Loss aversion, Urgency, Scarcity, Ask for what you want

In this module:

 You’ll see how to make the message 100% focused on the reader without “sucking
up”, reducing or pandering
 You’ll get a repeatable, foolproof way to get to a nearly perpect hook – the kind that
actually hooks
 You’ll see how to “dress your body” copy
 You’ll master the persuasive extras that make BOFU sales emals convert now

You can complete these in an hour or less. Watch them all at once or any time you want to
optimize a specific part of an email you’re working on.

Print out Cheatsheet and keep it handy.

Resources:
- Opt-in tools
- Email tools (lead collection, tagging/ lists, delivery, optimazation)
- Landing page tools
- How to use Drip to send better sequences

Module 4
Include: videos, interviews, worksheets

With interviews !

 Common email mistakes to avoid


 Personalization in a non creepy way
 How to measure your copy’s success
 Email marketing platforms

In this module…

 You’ll break bad habits


 You’ll write those niche-y one-off emails way better
 You’ll see what the pitfalls are of the email technology out there -> what to watch out
for if you’re choosing or switching
 If you’re a copywriter, you’ll be better able to make a case for getting more time and
resources (by measuring the bottom-line impact (success) of writing emails)

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