&

Master of Business
Administration
Liverpool Business School, UK
MBA from the UK for next-gen leaders | 18 months
Contents
MBA at Liverpool Business School

About upGrad

Program Highlights

On-Campus Immersion

Learning Format and Experience

upGrad Advantage

360-Degree Career Support by upGrad

Program Structure

Learn from Academics & Industry Experts

Program Curriculum

Meet the Class

Our Learners Work At

What Our Learners Have to Say

Program Details
MBA from
Liverpool Business School
Welcome to the MBA program from Liverpool Business School. We are delighted to have you
as an addition to our 100+ year legacy. Our MBA program aims to respond to the
evidence-based need for trained senior managers by developing confident, competent,
forward-thinking leaders who can balance strategic thinking with excellent operational focus.

This is a distinctive MBA Program, which is intellectually-challenging, insightful and focused

on improving practice in the workplace across all areas of management, leadership, and the
functions of business. The program also offers electives so learners can deep dive into a
functional area of their choice.

With upGrad, we promise to equip you with the perfect mix of business acumen and technical
capabilities to help you achieve your career goals. I look forward to welcoming you to
Liverpool Business School and the progressive learning and development experiences of

“
our MBA.

“With extensive experience delivering clinical business practice

and high quality work-based manager and leader development
programmes, Liverpool Business School is well regarded for its
wide range of expertise from finance and strategy to marketing,
consumer behaviour and operations management.”

Prof. Anthony Sturgess

Head of MBA Programs
About
upGrad
upGrad is an online education provider that helps individuals to develop their professional
potential in the most engaging learning environment. Online education is a fundamental and
much needed disruption that will have a far-reaching impact. At upGrad, we are working
towards transforming this online education wave into a tsunami! We are taking a full-stack
approach of leveraging content, technology, marketing and services to offer quality
education at scale in partnership with corporates and academics to offer a rigorous and
industry relevant program.

Based on our market research and conversation with the industry, we have identified that
quality professional MBA education has critical supply demand imbalance. Our vision is to
design and deliver the best in class MBA Program to empower the next generation of global
leaders with leadership skills, global awareness, and critical and analytical thinking for
accelerated career enhancement. Through the MBA Program, upGrad in association with

“
Liverpool will help working professionals exercise effective leadership at senior levels along
with the understanding of the nature of global issues impacting them.

With upGrad, we promise to equip you with the perfect mix of business acumen and technical
capabilities to help you achieve your career goals.

Our aim is simple:

We strive to create high-impact,
hands-on experiences that prepare
students for meaningful and
productive careers.

Ronnie Screwvala
Co-founder & Executive Chairman
Program
Highlights
PRACTICAL LEARNING
DUAL CREDENTIALS & CHOICE OF ELECTIVE
EXPERIENCE
ALUMNI STATUS
• Get an MBA from Liverpool Business • Deep-dive into your preferred domain
School and an Advanced General with an elective of your choice
Management certification from IMT
Ghaziabad
• Get alumni status from Liverpool Business
School and an associate alumni status
from IMT Ghaziabad.

PRACTICAL LEARNING 1/10TH

AND EXPERIENCE THE COST
• Strong focus on industry applications of • An online MBA would cost you 1/10th the
business frameworks and concepts taught price of any full-time MBA from a foreign
• Industry experts, senior management from university
top companies teach part of every course • Save your time and money by doing an
to impart relevant and practical knowledge online MBA without leaving your job
and tools
• Industry projects and case studies are
given throughout the program

INTERNATIONAL UPGRAD CAREER

BUSINESS EXPOSURE SUPPORT

The MBA curriculum covers various • Get 360 degree career support including
industry mentorship calls, career
aspects of business through a global
coaching, career portal access
lens. The projects are also based on
• Attend offline job fairs and networking
international business scenarios events conducted every few months in
key cities
On-Campus
Immersion

Day 1
Arrive in the United Kingdom
• Arrive at London / Liverpool / Manchester airport.
• Stay will be arranged at Liverpool Hotel/ Student accommodation/apartment.
• Overnight stay at hotel.

Day 2
Introducing Liverpool, the Future of Management and your MBA
• Breakfast will be arranged.
• Introduction to your university and the significance of impact as a central
theme for the week.
• Contribution entitled “Futuring”. KTP Projects:
1. Project 1 - Influencing Organisational Change
2. Project 2 - Developing sustainable communities
• Impact workshop.
• Free time.

Day 3
Thought leadership from LBS Professors and research academics
• Breakfast will be arranged.
• From intercultural competence to global leadership.
• The complexity of taking decisions in consumption settings.
• Masterclass - firm growth and resilience post-pandemic.
• Impact workshop.
• Free time.
 Day 4
Workshops and felicitation ceremony
• Breakfast will be arranged.
• Leadership impact workshop.
• Set up in student life building.
• Felicitation ceremony (immersion participation certificate).
• Dinner and closing speeches at campus.

Day 5
Manchester City Tour
• Breakfast will be arranged.
• Visit to Manchester city.

Day 6
Departure to Respective Countries
• Breakfast and check-out from the hotel at standard check-out time.
• You can extend the trip at your own expense.

Now we have BONUS ELEMENT added to your Day 6!

2 hrs session on career development and Job opportunities in UK

*Please note: This is a tentative itinerary. Some parts of the itinerary may change
depending on the availability of activities and subject to weather conditions.
Learning Format
and Experience

Industry-relevant curriculum Well structured

Designed and taught by best in learning format
class industry experts and faculty of Practical learning of concepts with
Liverpool Business School and IMT Harvard Business Publication
Ghaziabad simulations and 15+ hands on
industry projects

Blended learning Global Exposure

Learn with the ease and flexibility of Get insight into international business
recorded sessions as well as live through lectures by instructors like
sessions, designed to ensure a Alex Cambell, Dave Poritzky,
wholesome learning experience Marie-Lys and case studies from
global companies like IKEA etc.

Discussion Forums Re-learn the concepts

Learn from your peers and teaching Get program access for upto 3
assistants, and for timely doubt years to refresh your concepts
resolution

By the industry, for the industry...

upGrad
Advantage

INDUSTRY-LEADING COURSE CURRICULUM & CONTENT

Case-based Pedagogy
• 15+ Harvard Cases and Simulations, and 50+ Caselets overall
• Learn from industry cases for practical application

Courses taught by Industry Experts

• Industry Experts teach sessions in every course to keep it industry-relevant

Blended Learning
• Mix of Live Classes & Recorded lectures for your convenience

EXTENSIVE LEARNING SUPPORT

Expert Feedbacks & Supervisors

• Personalised expert feedback on assignments and projects
• Additional live classes by experts to clarify concept-related doubts
• A dedicated thesis supervisor for one-on-one supervision on your research project.

Doubt Resolution & Feedbacks

• 24*7 Student Support, dedicated "Talk to Us" option and email ID
• Quick doubt resolution by industry experts & peers on forums
 upGrad
Advantage
JOB FAIRS & NETWORKING EVENTS

Maximize career transitions through Job Fairs

• Held across 2-3 key cities every few months
• Interview with our hiring partners and connect with them

Network with hiring partners and fellow MBA learners

• Network with your MBA program peers, juniors and seniors
• Meet other upGrad MBA learners for cross-learning
• Meet industry experts, upGrad teams and alumni in fun-filled Networking Basecamps!

UNPARALLELED CAREER SERVICES

Personalised Mentorship & Coaching

• Mentorship by industry experts to help you determine your Career Path & Options
• One-on-one coaching to help you get the best career transition

Mock Interviews, Resume Building, Communication Workshops

• Get on-demand mock interviews for when you have to prepare for interviews
• Use our AI-driven Top Resume Building tools to impress recruiters
• Personalised Communication workshops based on your proficiency level to help you
get on par

CAMPUS IMMERSION AT LIVERPOOL, UK

Experience the campus life at Liverpool

• Experience the campus life, on campus
• Interact with faculty members on-campus
• Gain real-world exposure by learning in an authentic setting
• Engage with a vibrant community of professionals *Included in the
program fee with Immersion
Elements
of Career Services
JOBS ON JUST-IN-TIME INTERVIEW
CAREER CENTRE PREP (JIT)

Career Centre offering upGrad jobs across For upcoming job interviews JITs are
experience levels and CTC ranges. conducted within 48 hours for eligible
programs.
Easy apply feature for upGrad hiring partner
vacancies. Tailored to job role and target domain.
Create resume at profile builder and with Real time feedback and tips for
one click to apply for various jobs. improvement

PERSONALISED INDUSTRY HIGH PERFORMANCE

SESSION COACHING

90-minute sessions over the weekend by Dedicated coaches working with you to
leading industry experts identify best suited career opportunities
Session categories: Career, Technical and Help you define your value proposition
Communications. Lay out a Career Path and help you adhere
Doubt resolution to your timelines and goals
Develop proof of concepts and apply Help you with interview preparations, finding
theoretical concepts in the real world jobs in the market, salary negotiations and
Assess skill levels other preparation as required
Peer Networking
Classroom element
Business communication sessions and OFFLINE JOB FAIRS &
much more NETWORKING EVENTS

Job Fairs and Networking Events are

PROFILE BUILDER conducted every few months in key cities
(AI-POWERED) where you get a chance to:

An easy to use Resume, LinkedIn and Cover Interview with top companies for roles across
letter preparation tool. functions
Network with your peers across MBA
Resume Score: AI-Driven Resume Score programs offered by upGrad - meet your
Realtime recommendations to improve. program seniors and juniors
Match your resume to the JD and check Meet your upGrad student buddies, career
fitment. coaches, industry experts, upGrad senior
LinkedIn Profile Review. management and more
Cover Letter creation.

Disclaimer: Career services are subject to change. Please refer to the website or speak to our Admission Counsellor for updated details.
Program Structure
MBA DEGREE | LIVERPOOL BUSINESS SCHOOL

ADVANCED GENERAL
MANAGEMENT PROGRAM
11 months

After successful completion of Advanced

General Management Program by IMT
Ghaziabad

RESEARCH
METHODOLOGY
3 months

THESIS PROJECT
3 months

IMMERSION PROGRAM
As part of the MBA program, you will experience
a 6 days immersion program in the UK. This
includes on-campus interaction with LBS faculty,
campus tours, academic and non-academic
sessions on campus and opportunities for
global networking.

Optional - Included in the program fee with Immersion

Learn from Academics &
Industry Experts

Dr Olatunde Durowoju Dr H M Belal

Professor, LJMU Designation: Professor, LJMU
Dr Olatunde has a PhD in Management Dr Belal is lecturer of Operations/Quality
Research and his research interests are in Management. He is a Certified Management &
operations, supply chain management and Business Educator (CMBE). His principal
quality management. He has published his work research focuses on business operations
in several research outlets such as conferences, management and service innovation.
academic journals and edited several books.

Prof. Paulo Lisboa Chris Oates

Professor, LJMU Adjunct Faculty, upGrad
Paulo Lisboa is Professor at LJMU with over Chris has a PhD in International Relations from
250 peer-reviewed publications. He edited the the University of Oxford and a BA from Brown
first worldwide book on applications of neural University and lectures at a university in the
networks. United States. He founded Two Lanterns
Advisory, a political risk consultancy.

Prof Dhiya Al-Jumeily

Dr Gabriela Czanner
Professor, LJMU
Faculty, LJMU
Prof Dhiya has published over three hundred
She has worked as a Lecturer at the University peer-reviewed scientific international
of Liverpool, Postdoctoral Research Fellow at publications over the course of his illustrious
the University of Warwick, University of Oxford. career.
 Prof. Abhishek Prof. Puja Aggarwal Gulati
Associate Professor, IMT Ghaziabad Professor, Finance
Prof. Abhishek has 15+ years of experience Prof. Puja has experience of working,
working, researching and teaching in the researching and teaching in the finance
marketing domain with IIM Ahmedabad and domain with IMT Ghaziabad with her core
IMT Ghaziabad. interests being IFRS & Stocks.

Sunil Bharadwaj
Shibani Belwalkar Deputy General Manager-
Leadership Coach and Visiting Faculty Strategy and Supply Chain
Dr. Shibani Belwalkar, Author, Faculty at Mr. Sunil is a Supply Chain and Operations
NMIMS is a leading Organizational Culture Excellence professional with close to 18 years
Transformation Expert and a Behavioral coach. of experience across Industries.

Denis Oakley Frank Strenk

Growth Mentor, Denis Oaklay & Co President, Cypress Risk Advisors LLC
Denis has worked with various organizations Frank assists businesses with bridging the gap
such as Growth Mentor, 500 Startups, and between conventional risk management and
MaGIC to help them grow their business based enterprise risk management by devising risk
on various ideas these firms want to strategies that are inclusive of and consistent
incorporate. He has helped over 200 with the community, ideology and business
technology startups grow by refining their imperatives of the company.
strategy and helping them deliver it.
 Rajiv Bagayetkar Prof. Harvinder Singh
Director - Product Specialist, Professor, IMT Ghaziabad
The Nielsen Company
He has 20+ years of experience in the
Rajiv Bagayetkar is a product specialist with more business domain and was awarded the Best
than two decades of experience in providing Professor in Marketing Management by the
brand & communication strategic inputs to both World Education Congress.
B2B (industrial) & B2C (Consumer) clients. He also
provides appropriate marketing research &
account planning solutions. Currently, he is
working with Nielsen, as a Brand Health &
Communication expert across all key clients in the
India Region. Prior to this, he has worked with
IMRB- MB, Mudra Communications and Reliance.
Program
Curriculum
COURSE: MARKETING MANAGEMENT - I......(4 WEEKS)

MARKETING STRATEGY
Introduction to Marketing, STP, Marketing Mix or 4P's

CONSUMER BEHAVIOUR
Introduction to the Study of Consumer Behavior & Models, Consumer DecisionMaking
Process, Psychological Influences on Consumer Decision Making,
Motivation,Perception, Learning, Attitude & Beliefs

MARKETING CHANNELS
Introduction to Advertising, Offline and Online Advertising

PROJECT/ ASSIGNMENT

COURSE: BUSINESS COMMUNICATION......(4 WEEKS)

EFFECTIVE COMMUNICATION
Introduction to Communication, Non verbal communication and body language,
Emotional Intelligence (Plus organizational intelligence and cultural intelligence),
Verbal Communications and Speeches, Managerial Writing

BUILDING A PERSONAL BRAND

Personal Brand Vision & Defining of target audience, Building of assets for
personal branding, Monitoring your brand

PROJECT/ ASSIGNMENT

*Note: This curriculum is subject to change based on inputs from university and Industry.
COURSE: ACCOUNTING AND FINANCE......(4 WEEKS)

ACCOUNTING FUNDAMENTALS - I
Basics of Finance, Financial Statements, Ratio Analysis

ACCOUNTING FUNDAMENTALS - II
Time Value of Money, Project Evaluation Techniques

PROJECT EVALUATION
Working Capital, Components of Working Capital

NEW HERITAGE DOLL COMPANY SIMULATION

Students evaluate a diverse set of competing investment proposals and make
decisions regarding 27 separate proposals over a five-year period. Students confront
a range of project types including replacement investments, expansion investments
investments in mutually exclusive projects, interdependent projects, and projects
with growth options.

COURSE: DECISION SCIENCES......(4 WEEKS)

BUSINESS ANALYTICS FUNDAMENTALS

Data visualisation, Univariate analysis, Distribution Plots,Probability
and probability distribution, Sampling, Central limit theorem

HYPOTHESIS TESTING
Formulating hypotheses, Hypothesis tests, A/B testing

REGRESSION ANALYSIS
Covariance,Correlation and Simple linear Regression, Multiple Linear Regression

PROJECT/ ASSIGNMENT
Use hypothesis testing and regression analysis to help random motors take
crucial production decisions.
COURSE: BUSINESS ECONOMICS.....(4 WEEKS)

MICROECONOMICS
Consumer Theory, Demand and Supply, Pricing, Market Equilibrium

MACROECONOMICS
Aggregate Demand and Supply, Business Cycles, unemployment and inflation,
Capital Markets, International trade

PROJECT/ ASSIGNMENT

MID COURSE EXAM......(1 WEEK)

TERM BREAK......(1 WEEK)

COURSE: BEHAVIORAL SCIENCE, HR,

BUSINESS LAW.....(4 WEEKS)
INDIVIDUAL, GROUP AND ORGANISATIONAL BEHAVIOUR
Understanding an organisation - vision, mission, structure, hierarchy, roles and
stakeholders, Organisational Design in the Digital Age, Organisational Culture
and Change, Conflict and Stress Management, Planning and Decision Making,
MotivationPerception, Power and Influence at Work

HUMAN RESOURCE MANAGEMENT

Talent Management: Manpower planning, Recruitment and selection, Job design
and job description, Performance Management: Systems and Processes, HRM as
abusiness driver and integrating it with business

BUSINESS LAW
Contract act and company law, Important tender clauses (such as pricing,
indemnification), Business Ethics and Corporate social responsibility

PROJECT/ ASSIGNMENT
COURSE: MARKETING MANAGEMENT 2

QUALITATIVE MARKET RESEARCH

Introduction to Research, Research Design & Data Collection, Data Collection
usingPrimary Research ( Qualitative), Analysis and Reporting (Qualitative Research)

QUANTITATIVE MARKET RESEARCH

Quantitative research and Data Collection, Measurement of data, Questionnaire
Design, Research Analysis and Reporting

RELATIONSHIP MARKETING
Service Marketing, B2B Marketing

PROJECT/ ASSIGNMENT

COURSE: SALES AND DISTRIBUTION

MANAGEMENT......(4 WEEKS)
FUNDAMENTALS OF SALES
Sales Process, Sales Strategies, Impact of Digitalization on Sales

TERRITORY MANAGEMENT
Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy

CHANNEL MANAGEMENT
Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy

TEAM AND CUSTOMER MANAGEMENT

Recruitment and Training, Motivation and Rewards, Conflict Management

PROJECT/ ASSIGNMENT
COURSE: OPERATIONS & SUPPLY CHAIN
MANAGEMENT......(4 WEEKS)

OPERATIONS MANAGEMENT
Demand Forecasting, Demand Planning, Demand Management, Inventory Planning,
Inventory Management, Inventory Control

SUPPLY CHAIN MANAGEMENT

Transportation Planning, Transportation Management, Transportation Execution

PROJECT/ ASSIGNMENT

COURSE: BUSINESS STRATEGY......(4 WEEKS)

FUNDAMENTALS OF STRATEGY
Business-level Frameworks: SWOT, BCG, Business Model Canvas, Product
and Portfolio Decisions, Go to Market Strategy, Mergers, acquisitions and JVs,
Mixed Frameworks: PESTLE, Mckinsey Matrix

GROWTH STRATEGY
Competitive Rivalry, Analyzing industry and competition, Industry-level
Frameworks: Porter's 5 Forces, Strategies for a competitive environment

PROJECT/ ASSIGNMENT

END COURSE EXAM......(1 WEEK)

COURSE: RESEARCH METHODOLOGY
(Duration: 1 month)

TYPES OF RESEARCH
Develop an understanding of various research design and techniques
Descriptive vs Analytical
Applied vs Fundamental
Quantitative vs Qualitative
Bayesian vs Frequentist Approach

RESEARCH PROCESS
Learn about the different steps in the research process and how to
evaluate a literature
Research question
Hypothesis and aims
Formulating a Problem
Literature review

RESEARCH PROJECT MANAGEMENT

Learn how to plan the project timelines and arrange for data & software
Understand the different steps involved in a project cycle
Project Requirements on Data
Identifying the milestones in a research project
Learn how to track the progress using Gantt Chart

REPORT WRITING AND PRESENTATION

Master good scientific writing and proper presentation skills
Art of writing papers
Parts of a paper
Tools to write papers
Publishing papers: Journals + Seminars
THESIS PROJECT
(Duration: 3 months)

Specialise in any of the key functional domains through a 3-month long industry
project. Refer to the sample list of projects below for your reference.

STRATEGY
STRATEGY

BFSI FMCG
Design a digital expansion strategy Facilitate an FMCG company's entry into
for a traditional bank a new market

IT AUTOMOTIVE & MANUFACTURING

Create a digital transformation strategy Increase the efficiency of a manufacturing
for small-business clients of an IT firm unit by analysing process flows

STRATEGY
MARKETING

BFSI FMCG
Introduce loyalty programs to increase the Design a marketing campaign for a new
adoption of an online banking app sub-brand of an FMCG giant

AUTOMOTIVE & MANUFACTURING E-COMMERCE

Manage a digital campaign for a new Conduct market research to identify the
motorcycle USP for an e-commerce company
Meet the Class
Years of work experience
31%

19%
22%
14% 13%

3 years 3-5 years 5-10 years 10-15 years 15+ years

Opportunity to network
with our international learners
Our international learners of the Global MBA programs

Europe
China 3.57%
3.57%
Africa
5.36%
UAE
26.79%
SEA
7.14%

Australia
7.14%

UK US
19.64% 26.79%
Our Learners Work At

Finance Supply Chain

Bank Of America Amazon
Barclays PricewaterhouseCooper
Genpact India Pvt. LTD Cisco Systems
Goldman Sachs Bank Salesforce
JP Morgan Chase & Co Holisol Logistics

Marketing Strategy and Leadership

L'Oreal India Pvt ltd Tech Mahindra Limited
Britannia Industries Limited KPMG
Johnson and Johnson Oracle India Pvt. Ltd.
Vodafone India Services Tata Consultancy Servies
ET NOW Accenture

Business Analytics

Dell Technologies India

Cygnet Infotech Pvt. Ltd.
Hitachi Solutions
IBM India Pvt. Ltd.
Infosys Limited, USA
What Our Learners
Have To Say
Aravind Vorungati
Vice President - Products,
Zoreum Blockchain Labs

I joined the program couple of months back and the course content
and experience so far is meaningful and insightful. Live sessions with
industry leaders are organized every weekend to enable us to
correlate concepts learned to real world and Harvard Business
School simulation projects for practice.

Shaifali Aggarwal
Senior Software Engineer,
Qwikcilver Solutions Pvt Ltd

For me, the program is a perfect fit as it allows me to continue my

current job and complete MBA at the same time. For me more than a
job, learning is important. Also, content is suitable for me considering
I already have 5+ years of experience.

Akshay Mathur
Business Head,
Aujas Networks Pvt Ltd

Absolutely, go for it If you are a working professional and who can

devote minimum 5–6 hrs a week towards online learning. The beauty
of this program is its practical learning aspect with various case stud-
ies, simulations and live lectures on weekends. Apply these learnings
your professional world and you would see the difference.

Anupam Mishra
Senior Software Engineer,
Lowe's Services India Pvt. Ltd.

I decided to go with upGrad's Global MBA program considering the

price point I was getting an MBA and the same rigour of classroom
program. Great LMS platform, mentor assistance and industry
session are some of the features I like about this program.
Program
Details
PROGRAM START DATE DURATION TIME COMMITMENT
Please visit our website 18 months 12+ hours / week
for more details

PROGRAM FEES
Refer to the program webpage for updated pricing details

Flexible Payment Options Available

Disclaimer - Tickets + Visa Charges are not inclusive in Program fees.
*Terms and conditions apply

ELIGIBILITY
Bachelor’s degree issued by any university under UGC with a minimum of 50% marks.
At least 2 years of full-time work experience by the second year of the course.

ADMISSION PROCESS

STEP-1 STEP-2 STEP-3

Complete Application Get shortlisted and receive Block your seat
Fill the Global MBA the offer letter and Complete the Payment
application form.
The candidates will be evaluated based Upon receiving the offer letter,
on their profile, i.e. professional experience block your seat by paying a caution
and academic scores. amount and pay the balance fee.

FOR FURTHER DETAILS, CONTACT:

1800 210 2020
We are available 24*7
Disclaimer: Program fee and payment options are subject to change. Please refer to the website for updated details or speak to our admission counsellor.

Program launch is subject to validation from the university T&C Apply

COMPANY INFORMATION
upGrad Education Private Limited
Nishuvi, 75, Dr. Annie Besant Road
Worli, Mumbai - 400018