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    Reviewr On MIL

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    Jericho Arines
    This document discusses the history and evolution of media from prehistoric times to the modern digital age. It covers the development of key technologies like printing, photography, electricity, and digital technology that transformed media. It also defines different types of media like traditional print media versus new digital media and discusses perspectives for analyzing media like phenomenographic, socio-cultural, and discourse analysis approaches.

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    Reviewr On MIL

    Uploaded by

    Jericho Arines
    20 views2 pages
    This document discusses the history and evolution of media from prehistoric times to the modern digital age. It covers the development of key technologies like printing, photography, electricity, and digital technology that transformed media. It also defines different types of media like traditional print media versus new digital media and discusses perspectives for analyzing media like phenomenographic, socio-cultural, and discourse analysis approaches.

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    Reviewr on MIL

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    This document discusses the history and evolution of media from prehistoric times to the modern digital age. It covers the development of key technologies like printing, photography, electricity, and digital technology that transformed media. It also defines different types of media like traditional print media versus new digital media and discusses perspectives for analyzing media like phenomenographic, socio-cultural, and discourse analysis approaches.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Reviewr On MIL

    Uploaded by

    Jericho Arines
    This document discusses the history and evolution of media from prehistoric times to the modern digital age. It covers the development of key technologies like printing, photography, electricity, and digital technology that transformed media. It also defines different types of media like traditional print media versus new digital media and discusses perspectives for analyzing media like phenomenographic, socio-cultural, and discourse analysis approaches.

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    MIL Reviewer (WEEK – 1) following factors to consider in media

    literacy
    Media - refers to all human-invented
    technologies FACTUAL FOUNDATION - it is best for a
    person to learn the basics of the media
    purposes of media:
    MEDIA DYNAMICS - understanding of
    1. PERSONAL DEPENDENCE
    the dynamics of media
    2. INFORMATION
    MEDIA EFFECTS - e ability to “weed out
    3. ENTERTAINMENT truly
    4. PERSUASION MEDIA ISSUES - requires a fair amount of
    media literacy

    Types of Media
    TRIBAL AGE- through face-to-face INFORMATION LITERACY - requires
    metacognition, critical thinking and
    interactions. procedural knowledge
    LITERATE AGE – “visual or written era” TECHNOLOGY LITERACY - the ability to
    PRINT AGE – invention of printing press. ongoingly adapt to, understand,
    evaluate,
    TRADITIONAL MEDIA - printed materials
    to provide information MEDIA IS HIGHLY DEPENDENT ON
    TECHNOLOGY.
    DIGITAL AGE- electronic tribes with
    diverse beliefs and value PRINTING TECHNOLOGY- the creation of
    printed materials such as books,
    NEW MEDIA – computers, smartphones, newspapers and magazine
    tablets and internet
    CHEMICAL TECHNOLOGY – Photography
    Johannes Gutenberg – Father of printing and films relies on chemical
    pres.
    ELECTRONIC TECHNOLOGY – are sound
    MEDIA LITERACY recording, electricity, radio and
    - assessing messages earned by mass television

    - is generally defined as the ability DIGITAL TECHNOLOGY- the Internet


    adapted the traditional media types into
    to access the media,
    digital technology,
    MIL REVIEWER (WEEK 2) Cuneiform-

    PREHISTORIC AGE - basically consisted of Succesos Felices- The first newspaper in


    records created by our ancestors, the Philippines

    umalokohan or town crier- as the Tomas Pinpin- Succesos Felices which


    was published on 1637
    messenger to the people
    La Solidaridad - most influential media in
    INDUSTRIAL AGE - agriculture and Philippine History was the newspaper
    handcraft to machine and machine
    manufacturing - which was written in Spanish and
    published in Spain
    Thomas Edison’s – invented the
    phonograph - The writers for La Solidaridad were
    Jose Rizal, Graciano Lopez Jaena (also
    William Dickinson devised motion La Solidaridad’s first editor), Marcelo H.
    picture camera Del Pilar, and Mariano Ponce
    Samuel F.B. Morse, Joseph Henry and Traditional media - refers to the forms of
    Alfred Vail - the way people mass communication that people
    communication with the invention of an utilized before the advent of new media.
    electrical telegraph system
    Traditional media includes the
    Morse Code – (tool) y means of on-off
    tones following:
    ELECTRONIC AGE ▪ Newspapers ▪ Magazines

    Alexander Graham Bell – first official ▪ Television ▪ Radio ▪ Books


    patent for the telephone New media - it was created to inform the
    people, to pass on knowledge into the
    1927 - when the use of the first
    audience
    electronic television
    PHENOMENOGRAPHIC PERSPECTIVE is
    Philo Taylor Farnsworth- designed
    electronic television basically directed on the variation of
    people’s experiences of a certain
    INFORMATION (NEW MEDIA) AGE phenomenon
    NTERNET was first created to aid the US SOCIO-CULTURAL PERSPECTIVE has a
    military
    different focus – it dedicates itself on
    1998- the telephone evolved communication in social practices
    - (Cellular phone) DISCOURSE ANALYSIS PERSPECTIVE
    Baybayin -Filipinos writing system focuses on how people in practice
    perform specific information tasks.

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