1.

Introduction:

1.1: BACKGROUND:

In today’s world Corporate Social Responsibility has become an important part for the success of
any organization. In this research we will discuss about the important fact of social responsibility
of a popular multinational company Nestle which is known as the largest food company in the
world involved in nearly every sector of nutrition. Henri Nestle (1814-1890) is the founder of
this company. Nestle is an international company and their headquarter is in Vevey, Switzerland.
Its field of nutrition includes mineral water, milk products, confectionery, culinary products, ice
cream, frozen ready-made meals, instant coffee and many more. Most popular brands of Nestle
are Maggi, Milo, Kit kat, NIDO, Friskies, Crunch Polo, Nescafe, Perrier and Smarties. The
company’s present CEO is Ulf Mark Schneider (2017- ) Today Nestlé employs around 280000
people with market cap of $297.53 Billion (October, 2022), annual revenue of $95,701(2021)
and net profit of $18,496 Billion (2021).

A fully owned subsidiary of Nestle S.A. Switzerland is Nestle Bangladesh Limited. Nestle
imports pure coffee, confections, repackages infant formula and full-cream milk powder, and
produces food items in Bangladesh. In these categories, Nescafe, Kit Kat, Polo, Cerelac,
Lactogen, Maggi, and NIDO are the most well-known brands in Bangladesh. Nestle’s factory is
situated in Sripur, which is roughly 55 kilometers from the capital city of Dhaka. The goal of
Nestle Bangladesh Ltd. is to top the food and beverage industry in Bangladesh.

1.2: PURPOSE:

Good Food for Good Life is the main theme of Nestle’s business. "Nestle is dedicated to
providing the best foods to people throughout their day, their lives, and throughout the world,"
reads its mission statement. Nestle contributes to your wellbeing and improves your quality of
life by using our exceptional experience in predicting consumer requirements and developing
solutions. Their operations through SWOT analysis includes

NESTLE STRENGTH:
1.With sales of its Hot Pockets, Stouffer's, DiGiorno, and Nespresso products, among others,
Nestle has become one of the greatest food companies in the world, with a market valuation of
more than $330 billion.

2.The most well-known brand in the world is Nestle. It has a reputable global name in the food
and beverage industry for providing high-quality items for everyday usage.

3.Nestle is in a good position to expand. With a brand value of $10.6 billion, Nestle was ranked
#62 by Interbrand in 2021, moving up 1 spot from 2020.

Nestle is preceded by

• Pepsi (Brand value: $19.4 billion)

• Starbucks (Brand value: $13.0 billion)

• Danoe (Brand value: $9.8 billion)

• Kellogg’s (Brand value $8.6 billion)

4.Nestle has updated more than 8000 goods and owns more than 2000 brands globally. It is one
of the largest corporations in the world and has one of the most extensive and varied product
lines.

5.Nestle makes significant investments in environmental sustainability strategies and creative

steps to raise the caliber of its products. To reduce waste, water use, non-renewable energy use,
and packaging material use, it optimizes cutting-edge solutions. By 2050, the corporation
promised to have net-zero emissions of greenhouse gases. Additionally, the supply chain strives
to reduce virgin plastics by one-third and is deforestation-free (by 2025).

NESTLE WEAKNESS:

1.Excessive water use, selling tainted food, anti-unionism, forced child labor, and other immoral
behavior have all drawn criticism.

2. Contaminated food recalls

NESTLE OPPORTUNITIES:

1. Maggi has the opportunity to make up for its diminished brand image by entering the cereal
sector, specifically with Maggi oats, which is steadily gaining market share due to its nutritious
advantages and satisfying breakfast for those who are health conscious.

2. With the potential to enter new product sectors and expand its current offerings in the FMCG
divisions, Nestle has the chance to expand the business sector through its adaptable supply chain
distribution in the numerous rising markets.

3. With companies including General Mills, Coca-Cola, Lactalis, Colgate-Palmolive, Snow Brad
Mills Products, Fronterra, etc., Nestle has several joint ventures.

NESTLE THREATS:

1.Numerous brands are entering the market because of the rising demand for packaged foods and
beverages. Local and foreign businesses are entering the market at an increasing rate. It increases
the chance of losing clients.

2. Some nations have high tax rates. It can result in lower brand profit margins. Government
regulations, trade rules, and labor restrictions can all cause a rise in manufacturing costs, which
might result in a low profit margin for the business.

3. After being affected by the pandemic scenario, the global economy is still improving. People's
purchasing behaviors can be impacted by situations like unemployment. They might switch to
essential but less costly products. Some Nestle products may see a reduction in sales as a result,
indicating a general decline in sales.

SCOPE:
Company overview

A. An overview of Organization

As one of the world’s largest food and beverage company, Nestle have enriched the quality of
life of the consumers and their family in about 191 countries for 150 years. They have partnered
with Bangladesh for 25 years for the ensure a healthier future for country. Started out in 1992 as
a joint venture between Nestle S.A,Switzerland and Transcom Limited . With this Nestle bd
ltds tarted their operations in its factory in Sreepur during 1994. But in 1998, Nestle bd ltd turned
into 100% own subsidiary of Nestle S.A.

Nestle bd ltd helped the consumers over the decades to take better care of themselves and their
families by providing various products and services. They are educating the masses on proper
nutrition; farmers are being trained by them as well as improving their livelihood and
environmentally sustainable operations are being promoted. They are mostly involved the
communities where they operate.

Nestle Bangladesh have brands in their current product portfolio like the top priority of Nestlé is
the quality and safety of their customers. this applies to their entire portfolio system. to enhance
the quality of life, the product lines of Nestlé are being innovated continuously with the promise
of good food, good life and their contribution to the healthy future of Bangladesh.

History of Nestlé:
1867 was an era where premature baby who can't breastfeed, used to die due to malnutrition. it
was worrying that many infants to lack of breastfeed alternative. Henry Nestle plants about this
need and made 'farine lactee' which is an infant food. It is the only product that help baby survive
as it is easily digestible. this was revolutionary at the time. that's the Fame nestlés success
spreader very fast. this created opportunity for Nestlé to initiate his own business with sheer
determination and commitment. trough nestlés 150 years run, they follow this life changing
innovation as a model. this shows that the company is skilled in anticipating and meeting the
changing demands of the customers. 1 billion products of Nestlé are consumed worldwide per
day. The company employs 3,40,000 people and businesses in more than 197 countries. it is vast
compared to the business founded by Henri Nestle in Velvey, Switzerland. Even now, Nestlé still
adapts to its original value by keeping its logo same and headquarter in the city where it was
founded. Though the cans weren’t new, the canned nutritious meal were the new thing at that
time. Such foods were convenient as easy to heat, store for a long time and easy to carry. due to
its easy transportation, it can be consumed anywhere. Even people can consume them cold. For
example, products like the cup of Nescafe made our modern life easier. These helped to shape
our life and would never be the same without it.
1960 the convenience of Nestlé Frozen Food and ice cream could be enjoyed. The company
enter this market when the popularity of domestic fridges was on the rise. Through the
breakthrough of Nespresso system, that changed the premium coffee experience, took the
company one step further. it's another innovation that changed the quality of people’s life. in
1904 Nestle first business
Nestlé started the chocolate business in 1904 at the time it took export sales from Peter” and
K0tler, later accumulated brands like Kitkat and Cailler. Currently in this Nestlé business spread
to the no go will you the beverages, water, daily, confectionery, petcare, even skincare. By
creating Nestlé health Science inorder to improve nutritional health care product, Nestlé had
increased its leadership in Nutrition and Health.

II) HR policy of the organization

a) policy on condition of work and employment:

Nestlé ensures the good working environment and flexible possibilities for employment. The
balance of private and professional life is supported by it and it is consistent with that ambition
as a leader of Nutrition and Health. The communal involvement is supported by Nestlé, and
They encourage the employees to do so as they provide flexible working conditions. The
capabilities of the line manager are encouraged to improve in their area of responsibilities as they
are required to take personal ownership over the safety and health within their area of
supervision. Nestlé make sure that the required working condition are available and take care of
all the people both external and internal premises with the contractual obligation of the service
providers. Nestle believe that the building block of relationship is the trust and respect of all
level employees. No harassment or discrimination is tolerated by Nestle.HR ensures the presence
of respectful dialogue and listens to employee’s voices.

B) Nestle Total Reward Policy:

Remuneration and benefits are not only gained by solid performance like attracting new hires
and keeping the employee engaged. But also, through relationship with the line manager and
colleagues, recognition and experience due to working for Nestle etc. These are the Rewards as a
whole. Fixed pay, variable pay, Benefits, work environment, personal growth and Development
are the key elements that Nestlé focuses on that are defined as the Total Reward. Nestlé wants
each of its employee to grow evolve and contribute. Nestlé Total Rewards program are
established based on social and legal condition of the country. The responsibility of the manager
is to give the remuneration of their employee according to the company policy. HR management
should make things clear about remuneration and benefits to the employees.

c) Expatriation Policy:

Individual and business objective are achieved through the rewards and development for high
performance. Nestlé ensures that the employees are aware about the impact of their works and
are in sync with their challenges and responsibilities. To meet the challenges to achieve the
objective the line manager and the employee work together. This outputs high performance, and
it is rewarded accordingly while the low performance are managed with integrity Performance
Evaluation Process, Progress and Development Guide, 360° assessments are the tools that are
used to access the employee performances. Each Manager coaches the employee and monitors
the objective of the organization. The employees are encouraged to express their objective and
expectations through open dialogue. Nestlé put importance on cultural diversity, the employee of
one country has the opportunity to work on another. In Nestlé promotion depends on
performance and behavior as well as future potential. The active rigorous succession plan is
taken up by Nestlé to ensure a strong pipeline for the future successors to meet their needs. They
are creating sustainable conditions for gender equality and diversity

D) the Nestlé employee relation policy:

The culture of trust mutual respect and dialogue are created in Nestlé since its founding. The
positive individual and collective relationships are maintained by the management and
employees of Nestlé. Nestlé gives the right to the employee to bargain collectively as well as
ensure the frequent communication in the workplace. The employees of Nestlé have good
relationships with the management. Nestlé created shared value through two-way dialogue with
the employee that is improvement on the traditional collective bargaining, to share knowledge
and create opportunities. Nestlé is making required arrangements for fair and constructive
dialogue between the company and the employer representatives to overcome the future possible
difficulties and reach agreements between them.

E) Nestlé on the move:

human resource management supports the organizers “on the moon”. Nestlé wants to establish
minimum level of management and broad span of control with the structures that are black and
flexible which will enable employee development, efficiency, and ease implementation of
principles. Increased efficiency results from a smaller number of hierarchical layers that also
results in increased cooperation among employees. Nestlé believe that this will increase the
flexibility and accountability. Indeed, it supports the current business requirements and trends for
the innovative company to work along with competitive intensities. The symbol believes have
inspired Nestlé to grant an environment that puts emphasis on strong willing support, work in
multiskilled teams where there is cooperation instead of competition, individual responsibility.
Nestlé is in dynamic organization that innovates and allows different perspective to flourish.
Employees are encouraged to take risks and learn from their mistakes. The combination of the
scope and brand strength of Nestlé with the with the knowledge and creativity available business
can have far-reaching effect on long-term potential and daily lives.

iii) Competitors: For corporations like Nestlé, it’s common to have competitors in the type of
businesses where they operate in their 150+ year run. Some of the names of the competitors are
given below

a) Unilever: It is a company that produces and supplies consumer goods like beverages,
cosmetics and processed food etc. it was formed in 1929. And it is an industrial manufacturing
company.

b) Kerry: it is the type of company that develops manufacture and delivers technology-based test
in nutritional solutions for beverages, food, and pharmaceutical industries. It was founded in
1972 and it is also an industrial manufacturing company.

c) TATA consumer products: the company offers consumer products such as food, beverages
and out of home retail. It started its operation in 2020.
d) Ingredion: it is an ingredients solution provider, which was formerly known as corn products.
It has businesses related to food and beverages, additive food, nutrition etc.

e) Organizational Structure:

i) Organizational Hierarchical Chart:

ii) Number of employees: There are currently about 290 employees working in Nestlé
Bangladesh limited.

iii) main office:

The head office of Nestlé Bangladesh is in NINAKABBO building of Tejgaon Industrial Area in
Dhaka, where more than 160 people are employed. The workplace interior is designed to reflect
the ethos of Nestlé Bangladesh. For example: level 4 the green theme represent ‘Nutrition’, level
5 yellow theme represent ‘Rural development’, level 6 blue theme represent ‘Water’.

Nestlé Bangladesh Ltd.

NINAKABBO Level 4,
227/A Tejgaon-Gulshan Link Road,
Tejgaon Industrial Area,
Dhaka 1208, Bangladesh

iv) Introduction to all Departments:

a) Administrative: This department administers the whole management of the
Corporation. They make long-term plans and set goals for the organization to follow.
The works of the administrative part of the most organizations are similar.
b) Communications: the communication team of Nestlé’s helps to create bridges
between all the functions and departments. This department is considered as a driving
force of the Corporation, it is also considered the force at the heart of Nestlé. It brings
the outside perspective, constructive challenges and increases that engagement of the
company. Through development and the execution of the proactive external internal
communications, they aid in achievement of the organizational objective.
c) Engineering: this department is considered as a vital part of the company. It brings
the problem-solving mindsets to improve the process and operations through the
advanced strategies in the manufacturing products. They provide strategy leadership
and engineering capabilities to Nestlé and ensure that the resources are maintained
effectively. Besides, the team manages the capital investment program of Nestlé.
d) Finance: the good platform of Nestlé is driven by defendants. The operational pillars
which leverage community advantage are supported by the department and they
always deliver. The function of the department ranges from tax to pensions, audit to
acquisition, risk management to treasury and internal controls. Nestlé support
innovative planning and foundation making. This department help in the optimization
of the growth, cash flow and shareholders’ return.
e) Human Resources: Nestlé is a people inspired company who are the strength, talent
and energy are the most crucial factor of the organization. The function of the
department is attracting, developing, and engaging the personnel to be more
experienced and exceptionally talented. This type of personnel is the important part
for the growth of the business. HR of Nestlé offers many opportunities for the
employees to choose their prospect.
f) Information technologies: Nestlé have diversity in the IT sector. These diverse
professionals drive huge IT operations and business transformation of the FMCG
industry. Nestlé works with leading technologies that enable solutions and engage
millions of markets of the world. For the incorporation of the opportunities of
 industry 4.0, Nestlé have transformed the use of data in machine the learning,
advanced analytics, and automation.
g) Marketing: The functions of this department are the summarized works of Nestlé in
general like enhancing the quality of life, contribution to healthy future and brand
building. With more than numerous brands like Nescafé, KitKat, Maggie etc. are
supplied locally and regionally. It strengthens the brand image of Nestlé. The
marketing of Nestlé plays important role in brand management. The focus of Nestlé is
the creation of innovative and rewarding brand experiences for the markets.
h) Research & Development: the development of innovative foods beverages and
nutritional health solutions are done within R&D. It’s goal is the enhancement of
quality of life and contribute to a healthy future. The company growths are driven by
them through their breakthroughs in research which are translated into the products
and services.

Paper Legal: this department works on the legal factors like patent, contacts and cases etc. the
legal team provides support to Nestlé similar to how Nestlé supports the world. The legal team
protects the company from legal issues and convey the legal rules and regulations to the
company.

i) Sales: the sales team drive the sales forward through their skills, experience, market
strategies, field sales activities, customer facing supply chain and customer
relationship. These activities are done in order to make the product available and
increment of the customer engagement. Nestlé provides a large scope for the
employees to work in field sales, managing distribution networks or fact-based selling
proposals.
j) Supply chain & Procurement: the professionals of supply chain there is significant
role for maintaining the quality of the product which reaches the customers. In order
to achieve this, the professionals collaborate with commercial teams. So that, the
demands might be developed. They also form connection with the suppliers so that
they can ensure the collection of materials responsibly. The supply chain is
responsible for storing and transporting the product. It helps to meet the full-time
needs of the customers. Nestlé is focused on delivering results.
 k) Technical & Production: Nestlé have strong manufacturing capabilities all over their
businesses. Without the production sector, it would be hard to meet the demand of the
customer along with their high expectations. Nestlé have passionate and
multidisciplinary team working in the sector. This department is related to technical
issues of the factory and its production process.

v) Comment on the Structure: the structure of Nestlé as a multinational corporation is neatly

arranged and effectively managed. It can be identified from the above that Nestlé could
sustain this long 150 years plus due to their organizational structure, strong administration
and flexibility that hold all the aspects of the company together.

Chapter 4: Analyses of Socially Conscious Management performed by Nestlé Bangladesh

Limited

Socially conscious management is about the ability of managers to adapt the societal changes
and thereby prevent or mitigate potential reputational damage. This whole process falls under the
term social responsibility.

4.1. What is Social Responsibility?

A business’s intention, beyond its legal and economic obligations, to do the right things and act
in ways that are good for society is generally known as social responsibility. There are many
arguments about whether an organization should be socially responsible or not. But amongst all
the arguments it has been found that if an organization is socially involved it carries a good
image among the consumers and eventually it does good for society.

Although being socially involved is not compulsory for a company, many companies and
business firms implement such social activities to positively impact local and global
communities. Such activities increase the opportunity of customer retention and loyalty.
There are mainly four types of social responsibility. These are environmental responsibility,
ethical responsibility, philanthropic responsibility, and economic responsibility.

4.2. Nestlé Bangladesh in Social Responsibility activities

Nestlé Bangladesh has taken Social Responsibilities as a significant area of its business
principles in addition to producing and marketing a wide range of food products.

The company not only believes in manufacturing and marketing products, making profits,
paying taxes, and complying with state laws but also it believes that a good company has
something more to do for society.

Nestlé is committed to positively impacting individuals and families, communities, and the
planet as a socially responsible company in the world. Nestlé Bangladesh mainly focuses on
three main pillars for creating shared value. These are nutrition, water, and rural development.

Source: Initiatives of Nestlé Bangladesh

Nestlé promotes nutrition education and physical activities among school children in rural areas
through the Nestlé healthy kids (NHK) program and knowledge sharing program (KNHK)
program. They have also set up purified drinking water tanks and sanitation facilities for village
girls to support the continued education of children.
Nestlé Bangladesh has many social initiatives. Those are as follows:

4.2.1 Nestlé Healthy Kids

Nestlé Healthy Kids (NHK), based on a Nestlé global program, was initiated in Bangladesh in
2010 at Nestlé’s Sreepur Factory area. It is dedicated to empowering teachers and children with
nutrition education and promoting healthy lifestyles in the school environment and surrounding
communities. In collaboration with nutrition experts, the program now provides over 18,000
children in village schools across Gazipur district with knowledge of healthy diets and good
nutritional practices.

Under this program students aged 13 to 17 years old learn about good food habits, nutritional
deficiencies, food-related disorders, food hygiene, etc. The program also helps to transfer
knowledge from the students to the older family members at home. So far the Nestlé healthy kids
global program has educated 8 million children so far and is currently operating in 84 countries.

4.2.2. Clean Drinking Water

Driven by a global commitment to use the best use water Nestlé Bangladesh helped construct
water tanks in different primary schools in the country and provided training on sustainable
water use.

Among the successful initiatives was the installation of the sanitary facilities for girls in village
schools of Gazipur. This resulted in visible reduction in the drop out ratio of female students in
these institutions.

4.2.3. Amra Korbo Joy

Nestlé is committed to promoting breastfeeding awareness, supporting in enhancing healthcare

knowledge, and providing livelihood to unemployed street vendors through an initiative called
“Amra Korbo Joy”.
Nestlé has also partnered with the 2030 water group to lead the charge in advocating for
sustainable water usage and working with local NGOs to train farmers to enhance their
employability.

4.2.4 Wastewater Treatment Plant

Nestlé has the plan to implement ‘Zero Waste Discharge’. In this plan, they have a Waste Water
Treatment Plant (WWTP) where factory wastewater is treated at least (60%) reuse in a factory
where only 40% of treated water is discharged outside. Nestlé is using treated wastewater in the
factory incinerator to capture carbon particles from black smoke of the incinerator. After
capturing, watercolor becomes black, and this water is pressed through a Fat Trap and Per
Treatment process in which chemicals are dosing for sedimentation/ separation of carbon
particles. After sedimentation, colorless water is pumped to WWTP, and treated water is again
reused in incinerator.

These are some of the social initiatives carried out by Nestlé Bangladesh.

4.3. Nestlé Bangladesh in Green Management and Sustainability

Green management is what managers consider the impact of their organization on the natural
environment. Managers and organizations do many things to protect and preserve the natural
environment. Nestlé is also an active organization that is much concerned about the environment
and does so many activities to reduce environmental threats.

That is why Nestlé has embarked on a journey toward regeneration; to help protect, renew and
restore the environment, improve the livelihoods of farmers and enhance the resilience and well-
being of communities and their consumers.

Nestlé believes each and everyone has a role to play in helping protect the future. Whatever the
gender, nationality, or background be together can make a difference.

The planet’s water, soil, and carbon storage are intrinsically linked, and critical for the
sustainability of food systems. Our approach reflects this interconnectivity. For Nestlé,
interconnected thinking also means that they are working hard to make sure our research and
development (R&D), sourcing, product packaging, logistics and consumer offering have a
positive impact on the world we live in today: a world that urgently needs decarbonization for its
survival, as well as social equity and opportunity through diversity and inclusion.

Source: https://www.Nestlé .com/sustainability/regenerative-food-systems

Some of the sustainable activities of Nestlé include packaging, ensuring product quality and
safety, communicating nutritional information, and preventing food waste.

Nestlé has been systematically reducing the weight of our packaging since 1991, with a
reduction of over 500 million kg to date.

Nestlé also promotes recovery and recycling, using recycled materials wherever possible. They
choose materials with an inherently lower impact on the environment (such as materials from
sustainably managed renewable resources). In considering the impact of packaging on the
environment they look at several indicators including carbon footprint, water usage, non-
renewable energy use and solid waste generation.

Nestlé has a plan to make 100% of its packaging recycled and reusable by 2025. It also has the
plan to reduce the usage of virgin plastics by one-third.

To tackle the complex and global challenges of food waste and loss, Nestlé considers its own
operations, collaborate with industry peers and educates consumers to make sure more food gets
from field to table.

The challenge posed by climate change is serious and growing. Nestlé is working hard to reduce
its carbon footprint and achieve net zero by 2050 at the latest.
4.4. Nestlé in Encouraging Ethical Behavior

For Nestlé to be successful over time they had to earn the trust of their employees, consumers,
customers, suppliers, shareholders, and the wider society. Nestlé’s ethical culture is reinforced by
training and third-party monitoring. Some of the functions of Nestlé’s ethical behavior are as
follows:

4.4.1 Code of conduct

Nestlé’s Code of Business Conduct specifies certain non-negotiable minimum standards in key
areas of employee behavior, including integrity, compliance with laws, conflicts of interests,
antitrust and fair dealing, bribery, corruption (UNGC Principle 10), discrimination and
harassment, and accurate reporting and accounting.

4.4.2 Ethics Training

Nestlé runs an annual communication campaign to share ethics and compliance guidance, as well
as information about our compliance culture, principles, and values.

They continually develop training materials to support and monitor this process.

4.4.3 Independent Social Audits

Nestlé’s global CARE Audit Program is an internal compliance audit process. It aims to ensure
all employees, and sites operated by Nestlé, comply with local legislation, its Corporate Business
Principles, and its Code of Business Conduct.

External auditors assess compliance with Corporate Business Principles against seven pillars:
conditions of work and employment, business integrity, safety and health, environmental
sustainability, security, local communities, and labor accommodation.

In addition, it has recently issued its evolved Human Rights Framework and Roadmap. This
provides a comprehensive framework to continue developing our preventive measures to protect
human rights in business relations with third parties.

4.5. Findings and Analyses

After all the findings and analyses we believe that Nestlé is a perfect company that is socially
and consciously managed. They have taken a lot of social initiatives in Bangladesh and
throughout the world. Also, from our analyses, we found out that it also encourages ethical
behavior. In fact, the company is one step ahead regarding its social activities.

So, from all the analyses and research we believe Nestlé Bangladesh performs socially conscious
management very well.

Conclusion:

The nutraceutical food industry is expanding as health awareness grows, particularly in the dairy
sector. Nestlé manufactures a diverse range of products ranging from baby foods, bottled water,
chocolate, coffee, and dairy to healthcare and sports nutrition. Nutrition is the area of greatest
overlap between Nestlé's business and society, where they can contribute to addressing global
public health issues such as over- and undernutrition. Nestle is committed to improving the
quality of life for its customers through nutrition, health, and wellness. Nestle Nutrition Council
creates science-based nutrition products and services to improve the lives of people with specific
nutritional needs. Nestle manufactures foods that meet specific nutritional requirements. Nestle
manufactures foods with diverse cultures, geographies, needs, tastes, flavors, and habits that all
consumers eat and drink. Nestle's fundamental business approach has been to create long-term
sustainable value for our customers, consumers, employees, stakeholders, and society over its
150-year history. Nestle, a global company with many well-known brands, has the potential to
create a long-lasting market in the 196 countries. Nestle has a diverse range of suppliers and
customers with whom it has long-standing relationships. In this assignment, we investigate
Nestlé's external environment in all aspects, including general policies, roles and responsibilities,
business principle, industry environment, competitive environment, and scanning the company's
opportunities and threats. In addition, we briefly explain their internal environment, business
strategies including their resources, types of capabilities, evaluating their core competencies, and
so on.