Business Plan
Business Plan
Business Plan
BUSINESS INFORMATION:
Name of Business: Wifi on the Go!
Address of the Business: San Roque Street, Barangay Holy Spirit, Quezon City
Email: wifionthego@gmail.com
Vision:
"To redefine the way people connect, making high-speed internet access as accessible as the air we
breathe. We envision a world where seamless connectivity empowers individuals and communities,
fostering limitless opportunities for work, study, and leisure."
Mission:
"At Wifi on the Go, our mission is to provide hassle-free and affordable internet access to everyone,
everywhere. We are dedicated to delivering fast and reliable connectivity through our convenient
vending machines, strategically located to meet the digital needs of our customers. We strive to create
a service that enhances the lives of our users, bridging the digital divide and fostering a more connected
and empowered society. With transparency, quality, and customer satisfaction at our core, we are
committed to revolutionizing the way people access the internet, one connection at a time."
Business Description:
"Wi-Fi on the Go! is your key to instant, affordable internet access. With vending machines strategically
placed near our home and a bustling school, we provide easy Wi-Fi connectivity through coin payment.
While competing with local internet cafes and limited PISO Wi-Fi vending machines, Wi-Fi on the Go offers
a superior and more convenient solution for on-the-go connectivity."
2. MARKETING PLAN
• Price of Services
"Wi-Fi on the Go brings high-speed internet access directly to you. Our service is available
at two strategic locations: San Roque Street (Main Road) and near Doña Juana Elementary
School (Gilarmi Covered Court)."
• Customers
My potential customers can be individuals and groups who need affordable and convenient
internet access while on the go. This includes students, commuters, professionals, and
tourists in the vicinity of San Roque Street and Doña Juana Elementary School.
• Competition
My competitors include nearby internet cafes and other Piso Wi-Fi vending machines in the
Quezon City area, especially in our barangay. They offer similar services, and my challenge
will be to differentiate myself and provide a superior experience.
Social Media: I will utilize free or low-cost social media platforms like Facebook, Instagram,
and Twitter to create a business profile and share updates, promotions, and engage with my
target audience.
Local Flyers and Posters: I’ll create eye-catching posters and distribute flyers in strategic
locations around my vending machine sites.
Collaborations: I’ll form a friendly partnership with local businesses or schools to promote
my services to their customer or student base.
Word of Mouth: Encourage my satisfied customers to spread the word to their friends and
associates.
• Deliverables
Quality of Service: Provide a faster, more reliable, and secure internet connection compared
to competitors.
Customer Service: Offer excellent customer support for any issues or questions.
3. OPERATIONS
• Equipment need to run the business:
• Equipment maintenance
To ensure that my equipment remains in good working order, it's essential to establish a
regular maintenance schedule. Perform visual inspections to check for wear and damage
and keep my vending machine and its surroundings clean. Keep the software or firmware
up to date for bug fixes and security patches. If possible, use remote monitoring systems to
track performance and address issues remotely. Encourage user feedback to spot problems
early, and when issues are identified, address them promptly through repairs or professional
technician support. Implement security measures to prevent tampering or vandalism. Lastly,
have an emergency response plan in place for swift action during equipment failures or
outages, minimizing downtime and ensuring a reliable service for my customers.
• How often will I need the equipment?
Item Daily Weekly Monthly Other
PISO Wi-Fi vending machine ×
Router or Modem ×
IPS (Internet Service Provider) ×
Power Supply ×
Network Cables ×
Remote Monitoring System: ×
Security Features ×
Cash Storage ×
Surge Protectors and UPS ×
• Supplies
• Suppliers
I will construct a compact steel square bar cage to safeguard the PISO Wi-Fi vending machine from
tampering, vandalism, or damage.
I will consistently empty the vending machine's cash or coins every 2-3 days.
Activities:
Identify the target market and assess their internet access needs and preferences.
Study the competition, including existing internet cafes and similar vending machine services.
Business Plan:
Develop a detailed business plan that outlines my business model, goals, and strategies.
Legal Requirements:
Location Selection:
Choose strategic locations for my vending machines, such as San Roque Street and Doña Juana
Elementary School.
Equipment Procurement:
Purchase the necessary vending machines, routers, coin slot mechanisms, screens, and other required
hardware.
Pricing Strategy:
Set competitive and clear pricing options for my internet access service.
Marketing Collateral:
Create and manage social media profiles to engage with potential customers and share updates.
Collaborations:
Develop a customer support strategy and ensure that I can address inquiries and issues promptly.
Implement a regular maintenance schedule to keep vending machines and equipment in good working
order.
Software Management:
Security Measures:
Install security cameras, steel cages, locks, or tamper-evident seals to protect my equipment.
Remote Monitoring:
Use remote monitoring systems to track machine performance and troubleshoot issues.
Develop a plan for addressing equipment failures or outages promptly to minimize downtime.
4. FINANCE:
Start Up Costs – the First 3 Months
1 Income
Income per month Total Income (Income
Source of Income
(in PHP) per month x 3) 00’PHP
Unit 1 (Wi-Fi vending
8,000.00 24,000
machine)
Unit 2 (Wi-Fi vending
8,000.00 24,000
machine)
Total Income 48,000
2 EQUIPMENT
Item of Expenditure Total Cost (00’PHP)
2 Units Wi-Fi vending machine 17,000
2 Ethernet Cable 800
Ethernet access point bridge Wi-Fi Router antenna 1,250
Vending machine Steel bar Cage 1,200
Cash Storage 209
Sub Total Equipment 20,459
3 Supplies
Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Electronic Parts for Wi-Fi
1,500 4,500
Vending Machine
Sub Total Supplies 4,500
6 Utilities:
Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Internet Data 1,500 4,500
Electricity 130 260
Sub Total Utilities 4,760
Management Team
Responsibilities: Overseeing all aspects of the business, including strategy, operations, marketing, and
finances.
Responsibilities: Handling security measures for the business, including the protection of vending
machines and equipment from theft and vandalism.
Role: Edgardo will implement security protocols and measures to safeguard the assets and operations of
the business.
Responsibilities: Supplying and managing the maintenance of the Piso WiFi vending machines, ensuring
they remain in good working order.
Role: Sir Jerry will be responsible for maintaining the vending machines, handling repairs, and ensuring
optimal functionality.
Responsibilities: Managing all legal requirements, permits, and compliance issues for the business.
Role: Myra will ensure that the business complies with local regulations and has the necessary permits
to operate.
Responsibilities: Guarding and ensuring the daily security of the vending machines and related
equipment.
Role: Ilak will provide on-site security and protect the assets of the business on a daily basis.