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Strategy and Technology: A Practical Primer Week 3 - Strategy Execution Assignment Questions 2023

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Strategy and Technology: A Practical Primer

Week 3 – Strategy Execution


Assignment Questions 2023

Q1) The right sequence of imagining a future state of a company is (the sequence starting from the
left):

a. Mission-Vision-Objectives-Strategy-Execution
b. Vision-Objectives-Mission-Strategy-Execution
c. Vision-Mission-Strategy-Objectives-Execution
d. Vision-Mission-Objectives-Strategy-Execution

Q2) Which of the following is a barrier to entry set up by an incumbent?

a. Lack of purchase stickiness by customers to an incumbent


b. Strong product strengths of the incumbent
c. Dependence on competitors’ channels by the incumbent
d. Low scale and scope of the incumbent
Q3) FMCG companies build value through:

a. Transactional selling
b. Product servicing
c. Exports
d. Brand building

Q4) The vision of a typical large multinational pharmaceutical corporation is focused on:

a. Shareholder returns
b. Company scale and scope
c. Serving patients and doctors
d. None of the above

Q 5) When a growth-oriented company cannot undertake a market entry by itself for a product
already designed and manufactured by it, the company should:

a. Close the business


b. Stay put with the sunk costs waiting for better times
c. Sell off the new product line
d. Execute strategic marketing alliances

Q 6) Which country has exhibited a capability to execute challenging infrastructure projects in time
without overruns?

a. India
b. Malaysia
c. Indonesia
d. Japan

Q 7) Matrix organization in global MNCs predominantly provides:


a. Burdensome bureaucracy
b. Regional autonomy
c. Headquarter control
d. Expert to expert interaction on global-local basis

Q 8) Hospira’s success after Mike Ball took over as the CEO can be attributed, besides strategy and
execution, to:

a. The nature of pharma industry


b. Top-down management
c. Sustained cultural transformation
d. Annual global summits

Q 9) The long range planning era of the 1970s involved:

a. Competitive strategy theory of Porter


b. Operations Research
c. Simple incremental planning
d. Only annual budgeting

Q 10) Given the fast-changing technologies driving Industry 4.0, strategic management for the 2020s
should involve greater integration of: (Note: Choose the most appropriate answer).

a. Strategy and Metrics


b. Strategy and Business
c. Strategy and Technology
d. Software and Hardware

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