Pomelo

It appears that you have a case study and assignment related to designing a marketing channel structure
for a Pomelo business from Davao City to Cebu City. Here's a suggested flowchart and a narrative
description of the channel structure:
Marketing Channel Structure for Davao City Pomelo Business to Cebu City
Producer (Pomelo Plantation Owner):
 The producer is the owner of the Pomelo plantation in Davao City.
Participants:
1. Harvesting Team: Responsible for harvesting the pomelos.
2. Packaging Team: Sorts and packages the pomelos into boxes.
3. Transportation Team: Handles the initial transportation of the packaged pomelos to a central
storage facility.
Intermediaries: 4. Central Storage Facility: Acts as an intermediate point where pomelos are collected
from multiple plantations. Ensures quality control and temporary storage.
5. Exporting Company: Buys pomelos from the central storage facility and manages the export
process.
Facilitating Agencies: 6. Government Agriculture Department: Provides support and guidance to

Pomelo producers for pest and disease control.
7. Transportation Companies: Facilitate the transportation of pomelos from Davao City to Cebu
City.
8. Customs and Quarantine Authorities: Handle the necessary inspections and certifications for
exporting agricultural products.
Target Market:
 Cebu City, including local and foreign tourists.
Flowchart Description:
1. Harvesting and Packaging: The producer's team harvests and packages the pomelos in Davao
City.
2. Initial Transportation: The packaged pomelos are transported to a central storage facility.
3. Central Storage Facility: This facility acts as an intermediary, where pomelos from various
plantations are collected and stored temporarily. Quality control checks are performed here.
4. Exporting Company: An exporting company purchases the pomelos from the central storage
facility.
5. Government Agriculture Department: Provides guidance to ensure the pomelos meet export
standards.
6. Transportation Companies: These companies facilitate the transportation of the pomelos to
Cebu City.
7. Customs and Quarantine Authorities: Ensure that the exported pomelos meet all regulatory
requirements for agricultural products.
8. Cebu City Market: The pomelos are distributed to local markets and become available to local
consumers and tourists in Cebu City.
Narrative Description: The producer, owning a Pomelo plantation in Davao City, initiates the process by
harvesting and packaging the pomelos. These packaged pomelos are then transported to a central
storage facility, acting as an intermediary. Here, pomelos from different plantations are collected and
temporarily stored, ensuring quality control.
An exporting company then purchases the pomelos from the central storage facility. Throughout this
process, the government agriculture department provides guidance and support to meet export
standards and address pest and disease control.
Transportation companies come into play to facilitate the movement of the pomelos from Davao City to
Cebu City. Customs and quarantine authorities ensure that all necessary inspections and certifications
are completed to meet regulatory requirements for exporting agricultural products.
Finally, in Cebu City, the pomelos are distributed to local markets, making them available to local
consumers and tourists. This well-structured channel optimizes the delivery of pomelos from the
producer to the end-users in Cebu City, ensuring a consistent supply of quality Pomelos.
Producer
Participants
/ | \
/ | \
Harvest Packaging Transportation
| |
| |
Intermediate Facilitating
| | | | |
| | | | |
Storage Export Government Transportation

Facility Company Agriculture Companies
Department
Customs & Quarantine
Authorities
Cebu City Market
The Villarta farm use intensive way of distribution strategy, because in order to sell their
products they use many distributors or outlets as possible to be brought by consumers.
1. Price of Pomelo: The price of pomelo has significantly increased over the years. It was
sold for P25 per kilo 36 years ago, but now it has risen to P100 per kilo. This indicates a
substantial price increase over the mentioned time period.
2. Price Fluctuations: While the price of pomelo has increased, it fluctuates between P70
and P100 per kilo. This suggests that the price may not remain fixed and can vary within
this range.
3. Packaging Option: In addition to selling pomelo by the kilo, they also offer a plane-
ready box of pomelo for P700. This box contains almost six kilos of pomelo. This
provides customers with the option to purchase in bulk, potentially at a slightly lower
price per kilo compared to buying individual kilos.
The price information provided in the text relates to the "Invoice Amount" when customers
purchase pomelo. It gives an idea of how the cost of pomelo has changed over time and the range
within which it fluctuates. Additionally, the mention of packaging options highlights how
businesses may offer different purchasing choices to their customers.
The quantity of products ordered is based on bulk and per kilo like it said in the study but it
doesn't include the volume of sales, but the information of the prices is about invoice amount
where the price information like the 25 per kilo before but risen up to 100 per kilo now this gives an idea
of how the cost of pomelo has changed over time and the range within which it fluctuates.

Pomelo

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Pomelo

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It appears that you have a case study and assignment related to designing a marketing channel structure

Producer (Pomelo Plantation Owner):

 The producer is the owner of the Pomelo plantation in Davao City.

1. Harvesting Team: Responsible for harvesting the pomelos.

2. Packaging Team: Sorts and packages the pomelos into boxes.

Facilitating Agencies: 6. Government Agriculture Department: Provides support and guidance to

 Cebu City, including local and foreign tourists.

Harvest Packaging Transportation

Storage Export Government Transportation

Customs & Quarantine

Cebu City Market

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