Engage your Curated & Segmented Audiences with our
Powerful Location Intelligence
About Us We are a consumer data company that is focused on understanding the offline consumers’ behaviour and we serve retailers, advertisers, brands & publishers
FACTS & FIGURES OUR SOLUTIONS ACCOLADES
• 90 employees in offices in Singapore,
Kuala Lumpur, Jakarta, Bandung & Bangalore
• 300+ Advertisers and 20+ Partners
For Retailers For Advertisers • Tracking 300M smartphone users location and app usage in APAC A MEMBER OF • 20k beacons installed in over 400+ malls for micro location detection
Brands are becoming more demanding and tech savvy I know that this Facebook everyday. Online attribution is used extensively today Hmmm, he campaign increased sales in to measure a vast range of online actions from emails completed the test the store, but how do I prove to form filling but measurement ends at that last click. drive request form it? but did he go to the Today’s digital campaign reports just don’t cut it car showroom? anymore as they begin to explore new ways to capture Why doesn’t the the modern consumers’ attention. brand have the data of store visits? The modern marketer today has the technologies and tools to measure offline attribution, so there are no more excuses to be “blind” in the physical world in 2018
Offline attribution is the measurement of offline behaviour after viewing an ad. Essentially figuring out whether your media spend had an impact to drive foot traffic to physical locations and sales.
YOUR DIGITAL CAMPAIGN
LOCATION TRANSACTION SKU LEVEL
ATTRIBUTION ATTRIBUTION ATTRIBUTION
Store visit data captured Txn data captured via Product level data via GPS, WiFi & Beacons POS, card-linked data & captured via OCR of receipt capture receipt capture
Our location attribution solution is designed for media companies, agencies and publishers so they can prove that digital campaigns drove footfall into physical locations.
User views or engages with a During and after the campaign flight, All campaign and location data is digital ad, email, website, form the conversion locations are processed after the campaign etc., a tracking pixel is fired and monitored. When the user walks flight and an attribution report is their action is captured. into the store, their device is generated. detected.
Proprietary Polygonal Collection of Mobile Map Location Data to
Geofence Database Location Data Geofences
We first draw custom polygonal We collect 1st party location We analyze, map, clean the geofences around key POIs and Retail data via 3rd party mobile apps data in order to verify the locations in all cities. using our integrated SDK location visit
Our proprietary SDK based solution collects data from various signals and is able to detect users location accurately We also acquire data from trusted third party data sources
The Lifesight pixel is supported by almost all popular digital ad channels. To begin tracking your campaigns, simply paste our Lifesight pixel code into your creatives, pages or buttons.
