Fully Supported by

D O O H & M O B I L E GOT O G E T HER LIKE M ILK A N D COOKIES.

ABOUT MDIGI AT A GLANCE
About Us

M-DIGI is a digital advertising company that In Indonesia, we are supported by MarkPlus,inc. a

focuses on programmatic ads as a one-stop leading consulting company with 18 branches
solution platform for successful business across the archipelago from Banda Aceh to
services. It also acts as a connecting Jayapura, with a legacy of satisfactorily serving a
platform for marketing enthusiasts in diverse list of clients, including MNCs, private
Indonesia and beyond with high-end companies, state-owned enterprises, government
technology agencies, NGOs and others.
.
OUR
VISION
Input Target Market Automation to Plan, find The Right Audience & The Right Media Automation
THE REAL ONLINE PROGRAMMATIC ADS

MDIGI PUBLISHER
ADVERTISER
ADS AUTOMATON PLATFORM DOOH INVENTORY

THE DOOH ADS

Performance Based Report Enhancing Brand Awareness Set up Pause Point
- Age Based Location & Time
- Gender
- Interaction
- Dwell Time
- Others Indicators
OUR
Mission
1. 2. 3.

GROW YOUR BRAND BUILD BRAND GENERATE TRIAL

AWARENESS CONSIDERATION

Get more potential Establish association

consumers Trigger trialists to purchase
relevance through brand
to understand your brand advocacy Your Brand
value
WHAT IS OUR GOALS
 D O O H & M O B I L E GOTOGETHER LIKE MILK A N D COOKIES.

GOALS
Optimize audience Omni channel:
reach
Provide New O2O Technology with
when they are not on their phone. DOOH for effective Brand Campaign
WHY Digital Out-of-Home?
OLD STYLE ADVERSITING
FACT SHEET
OLD STYLE ADVERSITING
FACT SHEET

WHERE IS MY CONTENT?
 Courtesy: Spiderman The Movie
DIGITAL OUT-OF-HOME PROGRAMMATIC ADS
Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH
Programmatic DOOH Case Study
Samsung S8 Campaign at Time square - NYC
Trends
“The c o n s u m p t i o n o f media “Out-of-home (OOH) is “All o f o u r messages are
continues t o f ra gm e n t a n d projected to grow almost urgent, time critical and
rich d a t a assets become 12% in spend by 2020 – geo-specific a n d we rely
increasingly available f aster t h a n any o t h e r heavily o n p u b lic
across media channels, t ra d it io n a l media –thanks awareness t o s u p p o r t o u r
advertiser d e m a n d f o r t o o p p o rt u n it ie s in digital, search t o fi n d missing
bringing a cco rd in g t o t h e O u t d o o r people. Anything t h a t
Advertising Association o f enables us t o re sp o n d a n d
America. Digital O O H co m m u n ica t e faster, more
programmatic a c c o u n t e d f o r $2.7 billion efficiently a n d harness the
in a d spend in the US last public’s attention at scale,
buying to other year.” is extremely attractive”
screens has
risen rapidly,
Ross Miller,
Director o f fundraising a n d
creating b o t h challenges c o m muni cation s a t Missing People
a n d o p p o rt u n it ie s f o r Source:
t ra d it io n a l media owners.” https://www.marketingweek.com/

Source: https://adexchanger.com
Why Digital Out-of-home

Reach Activation Fame

RELEVANT + PERSONALIZED
Trend of
DOOH
01 Proliferation
Mor e screens in more locations

02 Infrastructure
M a k i n g s m a r t cities s m a r t e r

03 Immersion
HD visuals a n d interactivity

04 Integration
Bringing mobile a n d D O O H t o g e t h e r

05 Recognition
From i d e n t i fi c at i o n t o em ot i on
 The way Asian consumers buy is
changing*
AWARENESS RESEARCH PURCHASE DELIVERY & ADVOCACY

Become aware via Seek info Visit store and Purchase Call customer Recommend
Offline media From friends Compare prices At store Center for To friends
inquiries

OFFLINE
Past
behavior
Trial at store
New
behavior
ONLINE
Email on flash Info search on Write Customer Recommend through
Deal for members Online community Review on websites Social networks,
communities

MOBILE Receive Scan product Search info One-Click mobile

*Examples of new buying behaviors
Source: Lit, search
info To compare prices At store Purchase of lowest
On nearby On the spot Using mobile Priced product
promotion
OUR SERVICES
OUR
Framework
Review
INSIGHT ACTION
Social Media Media Buying
Management Google Ads
Online Facebook Ads
Media Monitoring Youtube Ads
New Trends Mobile Ads
Online & Offline Digital Outdoor Ads
Platform etc

CREATIVE
Concept Ads
Content Ads
(display ads, video
animation, native
ads, etc.)
Commerce Ads
WE NEED OUR AUDIENCE TO PAY ATTENTION

HOW IT’S WORK

Our
Services
01 Digital Out-Of-Home (DOOH) 03 Chatbot WITH AI
Programmatic Ads
The OMNIWAY Enable your customers to reach you,
like They Reach Their Friends. Personalize Your
M-DIGI digital programmatic Out-of- Promotion, Increase your customer onboarding
Home Ads provide new experiences for and locate Nearest Store or Channel you have..
the advertiser to achieve their Key
Performance Indicators in delivering the
right message to the right target
audience.
Search And Book Relevant DOOH Inventory

02 Social Media Management 04 NEW TECHNOLOGY

Management Social Media, Include Paid social

MEDIA DOOH with
media advertising is available on almost all AUDIO TRANSFER DATA &
social media platforms, with options for paid MISSCALL TRIGGER
advertising on platforms like Facebook, Twitter,
Instagram, Youtube, etc We help you to target your Audience with
Audio Transfer data & Miscall Trigger
Technology
How’s The Tactical Looks Like?
1 Digital Out-Of-Home (DOOH)
Programmatic Ads*

*Future Improvement
"The Automation of our planning, buying and delivery
process, enabling our customers to book and deliver a
campaign within a digital platform - with particular
focus on audience."

William Eccleshare
Chairman & CEO of Clear Channel International
 What ADVERTISER
Will Get?
One Stop Solution
Platform

Quickly, Have Strategy

Efficiently & Specific Target Audience
Creative Content
Tra nspa rently Cost Efficient
Automated Real-time Individual decisions
Bidding (Trade)* [regarding] which ads to
show on which screens
Providing relevant
ads to a relevant [and when]
audience Enjoying new-found
Tailor messages
Keep communications savings and efficiencies
targeted Harness the
public’s attention Real-
time response
Creating Emotional Ads

*Future Improvement
Search And
Book
LED IN THE
Relevant TRAIN
DOOH 924 LED
Inventory
VIDEOTRON :
LED IN THE CAR
184 LED 1.383 LED 250 LED

LED IN THE
TRAIN STATION

24 LED
2 Social Media & Mobile Management
Social Media
Management
Mobile Strategy
RESEARCH AUDIT STRATEGY

Conduct the research of the market Conduct complex audit of the Developed full scale promotion
you are interested in product and the marketing strategy of an app or a website
strategy

Analyse competitor environment Prepare a media plan

Evaluate promotion tools and
methods of your competitors
Expose trends of the chosen segment Develop creative concept
Identify the most effective
promotion channels
Identify the most perspective
tendencies Recommend analytical system
and help to set it
Show and tell what should be
Provide recommendations based on done to dominate the market
the research and results and provide proper reasoning
Upgrade ASO and UX
Campaign

HYPERGEOFENCING Microsites

Get new customer nearby To raise the awareness

Optimize the traffic for your
To distribute unique promo-
local store in specific area
codes & invite target audience
Get more sales & higher ROI To the nearest outlet
3 CHAT BOT AI
 Chat to
Purchase Products
REVENUE-GENERATING USE-CASE!

CHATBOT
Better Customer Personalized
Interaction with AI Promotion
Revenue-generating AI Chatbots
for Your Brand
Increase Customer
Onboarding

Locate Nearest
Store
Case Study HOW CHATBOT
HAS HELPED OUR CLIENTS:
Company XXXXXXX

About the client

Company xxxxxx is a local distribution company at Banten who sells
phone credits and sim-card to its retailers.

The problem
For its retailers to order and purchase, it used to take 1-2 hours at
working day. This resulted unpleasant experience for its retailers and
lost of potential transactions.

Solution
We implemented a chatbot on top of LINE messenger to help retailers
purchase at company xxxxxeasier. The interaction itself is designed to
make pleasant experience for the retailers.
Case Study HOW CHATBOT
HAS HELPED OUR CLIENTS:
Company XXXXXXX

The result
1. The chatbot we implemented at Buana has
helped it engage with more than 2000
retailers in the first 2 months.

1. On the first 2 months, the chatbot itself has

generate additional revenue for 1.1 billion
rupiah.

1. Until August 2018, the chatbot has generated

consistent monthly revenue for 600 - 900
million rupiah.
Note: the data disclosed has been published with the consent of Company xxxxxxxxxxx
4
MEDIA DOOH with
AUDIO TRANSFER DATA &
MISSCALL TRIGGER
 *Illustration
DISTRIBUTE ADVERTISEMENTS AWARENESS BEYOND
TIME AND LOCATION

1. Commuter Line 2. Sudirman Station

3. Cinema XXI
DEFINE YOUR TARGET MARKET LOCATION FIRST

5. Totem at 4. DOOH on the Road

Shopping Mall

55” Inch
 M AT R I X C A M PA I G N *Illustration
MEDIA DOOH +NEW TECHNOLOGY

TECHNOLOGY
NO LOCATION DOOH SPECIFICATION REACH VIEW VIDEO DURATION AUDIO MISSCALL STRENGTHENS WEAKNESS
TRANSFER DATA TRIGGER
1 Train 1 Big Screen + Total monthly at Per 15” Second per • Targeted • Peak hour base on Daily
Station Sound Sudirman Station slot. • Time-based Playlist Commuting Time
Sudirman (+/-) 1.601.455 per • Close CBD Area
3 Small Screen Month For Effective 45” • Hight Traffic of Working women
Seconds =
3 Slot
2 Commuter 231 4 Screen per Total Monthly Per 30” Seconds per • High Traffic • Reporting base on
Line - Train Per Day (+/-) slot total 1581 Spot • Dynamic Creative Proof of Play
JABODETAB 1.000.000 per Month * Full • Possibilities for Brain Wash Package. • No Space for camera
EK Package Slot • Time based Playlist installment

:
3 Cinema XXI 6 10.129 Chair (+/-) 900.000 45” Second per spot/ • Non-Invasive Audience display • Limited Audience
KotaKasabl Theate per Month per Ads • Movie Gowers: are mostly women
anka r • End-Year Block Buster
4 DOOH On 100 HD LED Screen 5 millions views 15”seconds ads • Customized Content • No sound
The Road Cars 74 x 32 Cm, Pixel guaranteed for 100 • Programmatic based on location to • Captured views as car
1280 x 640 Screens(Cars) the nearest store not real audience
- Targeted • Sole advertiser per car (100% SOV)
location, time 10 millions views • Live reporting with number and
and content guaranteed for 250 type of vehicle views
Screens(Cars) •

25 millions views
guaranteed for 500
Screens(Cars)
5 Totem @ 3 Monitor TV Average 70.000 unlimited • Interactive • Build our own totem
Kotakasabla Screen Totem with audience per day and • Control the content base on our • High budget
nka Kiosk , 55” Inch 100.000 in weekend plan
 *Illustration
Idea
#1
REACH at
Commuter
Line YOUR
BRAND
ADS

Key Partnership with PT KAI Commuter Jabodetabek(“KCJ”) as

strategic digital advertising partner.

Granting advertising access to 1,200,000 daily commuters through

1,000 PID Displays in 250 trains carriages.
Idea
#1
REACH at
Commuter Line
Idea
#1
REACH at
Commuter Line
Idea
#1
REACH at Commuter
Line
Idea
#1
REACH at Commuter
Line
Idea
#1
REACH at Commuter
Line
Idea
#1
REACH at Commuter
Line
 *Illustration
Idea A
We set Ads with 2 types Daylight Time Ads Evening Time Ads
#1 Ads based on High Traffic
REACH at Commute time for
Commuter relevant Content.
Line
5am – 9 am 4pm – 10pm
Kata-kata Motivasi yang Video Testimoni Vlogger
membangun semangat dalam
beraktivitas.

Ask not what you “I cannot think

can do for your well, love well,
country. sleep well, if one
Ask what’s for has not dined
lunch well.”

Total Spot*
7 Spots 10 Spots
17
S p o t s /
D a y
*Basic Package 521
p e r
m o n t h
 *Illustration
B
Idea We Transfer your Ads by using Sound
Transfer Technology that transmits
It’s like sending
#1 your data from any speakers to smart data through a
REACH at
Commuter
devices. (Audible or inaudible) song.
Line
While reaching and understanding
offline customers’ jurney

Person a Train & Transportation E-Voucher delivered Voucher can be

riding train Online has Audio Transfer to smartphone using Redeemed at selected
Data enabled audio E-Commerce
Idea B
We Transfer your Ads by using Sound
Transfer Technology that transmits
Enabling our
#1
your data from any speakers to smart
technology is as
REACH at
Commuter
devices. (Audible or inaudible) easy as 1 2 3
Line

Sonicboom embedded Easy to integrate SDK with AUDIO TRANSFER DATA requires a
Video/Audio conten < 10 line of codes Mobile app to work
Idea B
We Transfer your Ads by using Sound
Transfer Technology that transmits VIDEO
#1
your data from any speakers to smart
REACH at
Commuter
devices. (Audible or inaudible) DEMO
Line
Idea
#2
Build Attraction
At Tra i n S t a t i o n
Idea
#2
Build Attraction
At Sudirman
Station
AUDIO VISUAL IMMERSION
*Illustration
Idea
#2
Build Attraction
At Tra i n S t a t i o n
Idea
#2
Build Attraction
At Tra i n S t a t i o n
Idea
#2
Build Attraction
At Tra i n S t a t i o n
Idea
#2
Build Attraction
At Tra i n S t a t i o n
Idea A We Transfer your Ads
by using Sound
#2 Transfer Technology.
Build
Attraction
At The
B Miscall `YOUR BRAND
Sudirman official number for
Station 50% discount
voucher

Incoming call

68630010193
 HOW CITCALL COULD HELP?
CI TCA LL MI S CA LL TRIG G ER

Publish Number Target Audience Get Response

On Advertising Call the Number Via SMS

CALL Hi, klik link ini

https//goo.gl/Urc

021-30402681 bQ1
Untuk
mendapatkan
diskon dari produk
YOUR BRAND

*EXCLUDE SMS COST

IDR 800 PER SMS
 Cost per Click = Cost Per Miss Call

1. 3. Pay-per-click (PPC), also

Sampling known as cost per
click (CPC), is an internet
Distribution advertising model used to
direct traffic to websites, in
which an advertiser pays a
publisher (typically a
2. website owner or a
Viral Viewer network of websites) when
Marketing Incentives the ad is clicked
 *Illustration
ADS at CINEMA XXI
KOTAKASABLANKA MALL ADS: PENTINGNYA SARAPAN
YOUR BRAND ADS
Idea
#3
Fame
At Cinema XXI

MAU DAPAT PAKET PROMO MISSCALL KE 0 2 1 - 3 0 4 0 2 6 8 1 Tu k a r ka n S M S d i C a r r e fo u r

DCREPES UNTUK CASHBACK* @Kotakasablanka
 *Illustration
Re p orting D as h board
 *Illustration
Idea
#4
Build Attraction
At DOOH on The
Road
DOOH on Real-time dashboard,
The Road monitor campaign live

FEATURES Upload and change multiple content

for any specific location and time

Target specific audience

at specific area or time

Vehicle detection – recognition

of number and type of views
Views Tracking
Algorithm Every time an advertiser’s ad is displayed
(1 impression), the algorithm will count the number
and type of views following the below requirements:

TO BE COUNTED
Vehicles must be in
The viewed zone for
more then 50% of
ad duration (Dwell
Time) to be counted
Idea Adroady CustomerDirect
Thanks to GPS and cloud technologies, we are able to deliver
#4 valuable and targeted content to drivers and increase the number
of visitors to the nearest store
Build Attraction
At DOOH on The based on location, local Air Quality Index and traffic situation, Adroady
screens will display the following adaptive marketing content
Road
1. Live health warning 2. Nearest location to buy produt

Grand Live Air Quality Index

181
Protect your skin with

YOUR BRAND LOGO

Unhealthy
Indonesia @ Grand Indonesia Level 2

5km Based on current traffic situation, it would take

you 7min to get there

YOUR BRAND LOGO

 LCD DIGITAL *Illustration
Idea SIGNAGE CSIGN-55 INCH
#5
Build Attraction Panel type : 55” LED Panel
At Mall Display dimension : 680 x 1209 mm (W*H)
Display ratio : 9:16
Backlight : LED
Resolution : 2160x3840
Color :10.7M
Brightness : 400cd/m2
Contrast rate : 2000:1
View angle : 178o(H) / 178o(V)
Power input : AC100V ~ 240V

Installation type : Stand alone

Products dimension(mm) : 1900*758*45
Package dimension (mm) : 2000*858*180
At Prioritized Placement: Appearance color (option) : silver, golden
Based on Target Market @ Food Society Area Frame material : Aluminium wire drawing
Certificate : ISO9001,3C
 Fully Supported by

Thank You
Let’s Collaborate
For f u r t h e r Inquiries:
Edo Rinaldo
Edo.rinaldo @mdigi.id
+62 819 753 7191

OUR PARTNERS:
I N TELLIGEN T

VIDEO
A N ALYTICS
M EIDY FITRAN TO