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    Abdelkarim Aridj - Head of Growth Marketing

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    Abdelkarim Aridj is a digital marketing professional with over 5 years of experience in B2B and B2C marketing. He has expertise in SEO, PPC, content strategy, and data analysis. Currently he is the Head of Growth Marketing at Evercam LTD, where he is responsible for global demand generation. Previously he held marketing roles at Harbin and Bessa Real Estate Development where he implemented inbound marketing strategies that increased sales. He has certifications in Google Analytics, Google Ads, Hubspot, and SEMrush.

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    Abdelkarim Aridj - Head of Growth Marketing

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    Abdelkarim Aridj is a digital marketing professional with over 5 years of experience in B2B and B2C marketing. He has expertise in SEO, PPC, content strategy, and data analysis. Currently he is the Head of Growth Marketing at Evercam LTD, where he is responsible for global demand generation. Previously he held marketing roles at Harbin and Bessa Real Estate Development where he implemented inbound marketing strategies that increased sales. He has certifications in Google Analytics, Google Ads, Hubspot, and SEMrush.

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    Abdelkarim Aridj is a digital marketing professional with over 5 years of experience in B2B and B2C marketing. He has expertise in SEO, PPC, content strategy, and data analysis. Currently he is the Head of Growth Marketing at Evercam LTD, where he is responsible for global demand generation. Previously he held marketing roles at Harbin and Bessa Real Estate Development where he implemented inbound marketing strategies that increased sales. He has certifications in Google Analytics, Google Ads, Hubspot, and SEMrush.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views2 pages

    Abdelkarim Aridj - Head of Growth Marketing

    Uploaded by

    mhfvg2vj79
    Abdelkarim Aridj is a digital marketing professional with over 5 years of experience in B2B and B2C marketing. He has expertise in SEO, PPC, content strategy, and data analysis. Currently he is the Head of Growth Marketing at Evercam LTD, where he is responsible for global demand generation. Previously he held marketing roles at Harbin and Bessa Real Estate Development where he implemented inbound marketing strategies that increased sales. He has certifications in Google Analytics, Google Ads, Hubspot, and SEMrush.

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    of 2

    ABDELKARIM ARIDJ

    HEAD OF GROWTH MARKETING +213698000466

    DETAILS PROFILE
    +213698000466 B2B & B2C Digital Marketing Professional adept at dealing with complex data to extract
    a.karimaridj@gmail.com actionable insights that allow clients to unlock their business potential. A self motivated
    learner that operates under the mindset of raising the bar. Ability to drive fast paced,
    entrepreneurial work environment and an understanding that teamwork produces the
    highest-quality results.
    SKILLS
    *Open to relocate on a global level.
    SEO

    PPC EMPLOYMENT HISTORY


    Head of Growth Marketing at Evercam LTD, Remote Work
    Content Strategy
    January 2021 — Present
    Budget Management • Responsible for Global demand generation (IE, US, AU, UK, SG)
    • Define the Inbound Marketing and Lead gen strategy to maximize potential customers
    Data Analysis achieved from organic and paid channels.
    • Conduct Long-term organic growth based on SEO optimization, reached 1st page
    Adobe Creative Suite for top 5 keywords across 5 countries in 11 months and €370k revenue from organic leads

    Google Analytics • Restructured the company paid search channels, driving almost triple the amount of leads
    with half the CPA , €100k revenue achieved
    SEMrush & Ahrefs • Partner with Country Managers, BDMs and the Global SDR Manager to forecast business
    growth and set a strategic approach for driving the highest LTV marketing investment.
    Google Adwords • Hired, Trained and Managed 3 interns to become Evercam's future Social Media Manager
    Content writer and Backlink Specialist. (Team Inbound)
    Facebook Ads • Day to day monitoring and analysis of performance data to maximize conversions.
    • Continuously test new innovative growth tactics in search of scalable sources for
    Linkedin Ads customers growth within our CAC ranges.
    HTML/CSS
    Freelance Digital Marketer at Upwork, Remote Work
    Python
    June 2020 — January 2021
    JavaScript Head of Acquisition at Harbin (E-Hailing app), Algiers
    September 2020 — November 2020
    Hubspot CRM
    • Worked with the country developers to implement the brand's Marketing policy.
    Zoho CRM • Implemented the acquisition Strategy (organic / paid referencing, SEO, SEM,
    advertising campaign, affiliation, display, emailing, etc.)
    HOBBIES • Collaborated with the web developer to create the company’s website via
    WordPress and optimized it for search engines through SEO techniques.
    Learning to code
    • Prepared and optimized the app meta data and screenshots in both google play
    store and apple store using ASO principals.
    LANGUAGES
    English Digital Marketing Specialist at Bessa Real Estate Development , Algiers
    April 2019 — June 2020
    French
    • Worked closely with sales department to implement the Inbound marketing
    Arabic strategy that generated more than 5000 qualified leads and consequently
    increased 30 % of company’s turnover.
    • Reviewed the digital marketing budget resulting in a 10% increase in cost savings.
    LINKS • Launched creative campaigns via Facebook Ads, and Display campaigns via
    abdelkarimaridj.com Google Ads, generating 60% of sales
    • Implemented a powerful SEO strategy that increased organic traffic and a higher
    Linkedin
    ranking in Google search results.
    • Developed a social media strategy that increased website user retention by
    25%
    • Created an effective content strategy with a 7% engagement and 20% user
    retention rates
    • Launched successful email campaigns that generated 14% of sales.
    • Launched new landing pages with 7% higher conversion rates.
    • Educated the Digital Marketing & Sales teams on the principles of Inbound
    Marketing.

    Customer Service Representative at Ooredoo (Telecommunications), Algiers


    September 2016 — September 2018
    • Help customers with complaints and questions, give customers information about
    products and services, take orders, and process returns.
    • Sold Products and services (Smartphone Packages, Voice and Data bundles).

    EDUCATION
    Masters in Digital Marketing, Higher Institue of Management and Planning, Algiers
    October 2017 — June 2019

    Masters In Translation, University of Algiers 2, Algiers


    September 2016 — September 2018

    Bachelor's degree in English Linguistics , University of Algiers 2, Algiers


    September 2011 — September 2014

    CERTIFICATIONS
    Google Analytics Individual Qualifications, Google Digital Academy
    November 2020 — November 2021

    Shopping Ads Certification, Google Digital Academy


    November 2020 — November 2021

    Inbound Marketing Certification, Hubspot


    December 2020 — January 2023

    Plateform Consulting Certified, Hubspot


    December 2020 — January 2022

    Technical SEO Exam, SEMrush


    November 2020 — November 2021

    Google Ads Display Certification, Google


    August 2019 — August 2020

    HTML5, SoloLearn
    June 2019

    CSS3, SoloLearn
    May 2019

    INTERNSHIPS
    Digital Marketing Trainee at BLUE-Corporation

    September 2018 — November 2018

    Digital Marketing Intern at Baytic


    January 2019 — March 2021
    REFERENCES
    References available upon request

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