Manuel Enrique Marrero

SENIOR SEARCH (SEO) EXPERT

Miami, FL 33128
mannymarrero@gmail.com
mannyemarrero.com
305 876 5945

A veteran (SEO) results-driven search marketing professional with more than 20 years of experience
and stellar communication, problem-solving, and time management skills. Focused on driving revenue
growth, improving profitability and ROI using advanced search marketing techniques. Court-certified
expert witness on SEO, search engines, social media, and local search marketing. Testified, and
prepared exhibits, declarations, and depositions in Lanham /Trademark act cases.

Work Experience
Senior Search Analyst 1/2022 to Present
Bruce Clay, Inc.
Simi Valley, CA
• Senior Search Analyst managing B2B and B2C clients. Worked with COO, Project Managers, and
Clients to put in place advanced SEO strategies and techniques that improved ROI.
• Led multiple projects across various teams in defining and implementing advanced SEO strategies
that increased Organic SEO visits by 60% YOY.
• Increased Organic traffic by 55% for B2B and 45% for B2C clients (YOY) by developing a targeted
long-tail keyword research and content strategy using multiple data sources like Google Search
Console, Sistrix, SEMRush and Google.com
• Planned and implemented technical SEO strategies, including Core Web Vitals, Schema, Canonical,
Hreflang, and Advanced Site Audits.
• Identified business opportunities, formulated hypotheses, generated forecasts, and helped define
critical KPIs to make recommendations to editorial, product, and engineering teams that led to
increased revenue.
• Communicated and collaborated with clients, internal teams, and C-Suite execs on strategic visions,
as well as analyzed performance data and interpreted results using both high-level goals and
granular KPIs.
• Implemented A/B testing method which assessed Taxonomy, UX, Metadata, Content, and
Crawlability. This helped identify site changes that led to a 35% increase in organic traffic and a 20%
increase in conversion rates.
• Introduced Entity-based SEO strategy using Google Knowledge Base and Schema which directly
resulted in an increase of 180% of Google Rich Results for clients (i.e., Direct Answers, Knowledge
Panel, Reviews, Ratings & more)
• Developed and launched a cloud-based Screaming Frog tool to automate crawls and technical site
audit report processes using Excel, Python, and Django.

Director of Search Engine Marketing 6/05-1/22

Subliminal Pixels Lab
Miami, FL
• Led team of SEO & PPC professionals in developing, implementing, and overseeing client Search
strategies.
• Developed customized SEO dashboards that monitored marketing performance metrics, forecasted
trends, and analyzed measurable data in real-time.
• Introduced roadmaps that simplified the site audit and reporting process and created efficiencies
across responsible teams.
• Performed SEO audits and managed teams with the execution of SEO strategies including technical
SEO, on-page optimization, content strategies, local SEO, and international SEO. (Hrefs,
Translations, etc.)
• Minimized keyword cannibalization, duplicative content, and low-quality backlinks while increasing
revenue and traffic across various teams and business units by 35%
 • Orchestrated and managed new website launches, website migrations, and enterprise-level e-
commerce strategies using a combination of on and off-site SEO techniques that resulted in
increased profitability.
• Led Search and Social teams using Data-Driven forecasting models to secure resources and budget
for demand generation and e-commerce campaigns.
• Analyzed and responded to algorithm changes, and new search features and performed penalty
audits that led to over 10 million visits recovered across business units and clients.
• Manage the strategy, execution, and management of paid media for our clients, as well as share
lessons learned on the international stage.
• Develop Paid Search automation and optimization tools based on market-specific requirements
• Own the strategy and execution of paid media for clients including Google ads (search, display,
discovery ads, and YouTube) Monitor marketing performance metrics to forecast trends and analyze
measurable data.
• Tube), LinkedIn, Facebook, and Microsoft ads (search).
• Managed a team of practitioners, creatives, and third-party vendors to deliver the best possible
outcomes for our clients.
• Produced educational content and secured speaking engagements at industry and vertical
conferences to grow brand equity among prospects, clients, and industry peers.
• Collaborated with the Sales department in developing targeted ABM strategies for B2B clients.

Sr. Director of Search Marketing 1/06-9/21

The Hits Doctor
Boulder, CO
• Created comprehensive high-level data-driven SEO strategies to accomplish client goals
• Responsible for the day-to-day management of SEO & PPC teams who planned, managed, and
implemented all organic and paid search marketing initiatives for an array of clients and verticals.
• Collaborated with clients to define keywords, goals, personas, KPIs, and overall approaches for PPC
and SEO campaigns.
• Managed and implemented all levels of SEO recommendations for client websites to drive organic
search performance across all search engines and platforms.
• Designed an operational playbook to expedite workflow and improve the performance of the SEO,
PPC & Development teams, increasing efficiency and productivity.

Search, Social, and Analytics Marketing Consultant 4/14-6/21

Genesys
Chantilly, VA
• Engaged to manage website, SEO, and PPC migration of the Genesys acquisition of Interactive
Intelligence, Angel, SoundBite and Echopass
• Developed a road map and led a team of executives, developers, marketers, and sales on a
successful 12-month enterprise-level website/marketing migration project, with a focus on retaining
all relevant organic, paid, and social traffic, backlinks and brand equity for each of the websites as
well as managing rebranding and other client-facing Saas portals.
• Developed and Managed Organic and Paid Search initiatives and successfully increased traffic,
rankings, leads, sales, and revenue.

Search Engine Optimization, Paid Search & Analytics Consultant 1/10-12/20

Scholastic Corporation
New York, NY
• Worked with multiple internal teams to develop a holistic digital marketing roadmap with a large
emphasis on Search, Social & Analytics.
• Develop cross-business unit cannibalization guidelines to ensure department marketing dollars were
spent on business units and channels that generated the most brand loyalty and revenue.
• Helped develop, coordinate, and execute a company-wide, cross-business unit social strategy,
leveraging existing assets and analyzing internal search data to ensure users reached their desired
product/page and purchased more.
 • Developed, Implemented, and tracked a successful enterprise-level 15 business unit, 20 domains/
subdomain, and 25MM Visit URL website audit, and merging/migration road map.
• Increased organic traffic to each business unit
• Increased revenue for all e-commerce business units
• Increased website rankings, rich results estate (Direct Answers, Knowledge Panel,
Reviews, Ratings & more)
• and organic SERPS real
• Managed company-wide PPC campaigns, with a cross-business unit PPC strategy that helped
increase revenue by 65% and decrease paid search costs by 125%

SEO, PPC, and Analytics Consultant 6/16-5/20

Verizon
Basking Ridge, New Jersey
• Developed, Implemented and Managed Search Engine Optimization, Paid Search, and Analytics
road maps and strategies built to boost sales around new phone and technology launches. (i.e.,
iPhones, Samsung Galaxy, Verizon Home, etc.)
• Double digits increase in organic and paid sales, sign-ups, and revenue year over year.

SEO, PPC, and Analytics Consultant 5/07-6/12

Cision Ltd.
Chicago, IL
• Worked with CMO, VP of Marketing, and Online Marketing Department to help develop SEO
guidelines and best practices for multiple corporate and user websites. Including PRWeb.com,
PRNewswire.com
• Developed a holistic cross-channel online marketing roadmap which resulted in a 55% increase in
user acquisition.
• Created and Managed company-wide PPC campaigns that led to an increase of 30% in new user
acquisition with a decrease of 40% in CPA.

Search Engine Marketing Strategist 2/05-4/07

Booking.com
Miami, FL
• Developed & Managed SEM campaigns targeting users searching for vacations to Mexico and the
Caribbean.
• Managed $1.5 Million in ad spend throughout various media channels including Search Engines,
Email marketing, Comparison Search Engines/XML Feeds, and other online marketing media.
• Implemented multivariate testing which led to increased conversions by 20% and revenue by 15%
YOY
• Launched a vertical-specific corporate blog network and developed an employee posting program.
This resulted in 100+ 1st page search engine results for over 500 highly competitive keywords within
the travel vertical.

Online Marketing Specialist 7/00-1/05

Island Def Jam Music Group
New York, NY
• Created and implemented a complete integrated marketing strategy, encompassing all major online
media (Search Engines, Social Media, PPC, Email, Targeted Display Ads, Video, etc.) In partnership
with D.A.R.E, a national non-profit anti-drug organization, we launched multiple campaigns
promoting the Lil Divas as their sponsored artist of 2005. The campaign included Teen verticals,
P.P.C., Rich Media, and a viral Email campaign using Constant Contact.
• Planned, launched, and tracked rich media campaigns using Eye Blaster, Pointroll, and Unicast
platforms, across multiple media channels including AOL, MTV, MSN, BET, Rolling Stone & others.
• Created, implemented, and tracked multiple Google AdWords and Yahoo Search Marketing
campaigns to develop an opt-in email & IM database to raise brand awareness and introduce new
themed tie-in products
• Optimized and updated website content for search engine friendliness and usability best practices
Education
• Certification in Data Analysis Harvard University - Cambridge, MA
June 2018 to May 2019
• College Degree in Business Marketing- New York University - New York, NY
September 1995 to June 1999
• Associate in Science (AS) in Statistics - Miami Dade College - Miami, FL
September 1991 to June 1993

Skills
Digital Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC), Paid and Organic
Social Media, Ahrefs, SEMrush, Sistrix, Screaming Frog, Botify, SEOClarity, Advanced Web
Ranking, Link building, Conductor, MS Office, Excel, PowerPoint, Word Adobe Experience Cloud,
Google Analytics 360, Google Ads, Google Search Console, WordPress, Magento, Shopify,
Sitecore, Statistics, Big Data Analysis and Visualization, Business Intelligence Python, Analytics,
Tableau, Coding, Copywriting, Web Content, Web Design, UX, CMS, HTML, CSS, PHP, SQL,
API’s.

Languages
• English - Expert
• Spanish - Fluent
• Portuguese – Intermediate

Military Service
Branch: United States Army Service
September 1991 to January 1997
MOS: 12B Combat Engineer

Certifications and Licenses

• Google Ads Partner, Analytics IQ, Google Shopping Ads Certification & Google Video Ads
Certification
• Meta (Facebook) Business Partner and Blueprint Certification
• LinkedIn Marketing Expert Certified
• Twitter Flight School Certification
• Hootsuite Platform Certification
• HubSpot Certification
• MS Office Certified (Excel, Word, PowerPoint)

Publications
Expert Testimony and Report in Georgian v. The Zodiac Group, Inc. (0:10- cv-60037)
https://bit.ly/zodiac-case
Expert Testimony Pro Video Instruments, LLC v. Thor Fiber, Inc. 6:18-cv-1823-
Orl-31KRS
https://bit.ly/thor-vs-proav