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    Demand Generation Specialist

    Uploaded by

    Areez Ahmed
    Generating demand in residential renovation

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Demand Generation Specialist

    Uploaded by

    Areez Ahmed
    4 views3 pages
    Generating demand in residential renovation

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Generating demand in residential renovation

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    4 views3 pages

    Demand Generation Specialist

    Uploaded by

    Areez Ahmed
    Generating demand in residential renovation

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Demand Generation Specialist at a well-funded,

    seed-stage B2B SaaS startup.


    Job Title: Demand Generation Specialist

    Location: Bangalore or Chennai

    Type: Full-Time

    Reports to: Founders

    About the Company:

    The Company is an exciting, B2B SaaS startup on a mission to help SaaS teams scale into
    the enterprise segment with ease. Our turnkey authentication and user management
    solutions enable SaaS teams to grow faster with minimal engineering overhead.

    Founded by two second time entrepreneurs who have 12+ years experience each in building
    tech products. Previously, the duo built a successful cloud based data integration platform
    for SMBs that was acquired by Freshworks (NASDAQ: FRSH) in 2017.

    The Company has raised $5.5M in seed capital from global VCs such as Z47 (formerly
    known as Matrix) and Together Fund, led by the Freshworks founder - Girish
    Mathrubootham. They also have well-reputed, experienced angels on their cap table.

    Our founding product and engineering team brings firsthand experience building
    authentication solutions. We leverage this expertise to help B2B SaaS startups redefine
    enterprise readiness.

    Role Overview:

    We are looking for a Demand Generation Specialist (and you’ll be one of the first GTM
    hires!) to lead and execute growth marketing initiatives that drive high-quality inbound
    demand. In this role, you will design and implement multi-channel campaigns, experiment
    with growth tactics, and optimize our marketing funnel. Your work will directly impact our
    customer acquisition strategy and fuel the growth of our customer base.

    Key Responsibilities:

    Growth Experiments & Campaigns:

    ● Develop and execute integrated marketing campaigns focused on driving qualified


    leads across multiple channels, including digital advertising (PPC/SEM, Social,
    Display), web optimization, SEO, and email marketing.
    ● Design and iterate on growth experiments to identify new demand generation
    opportunities. Test and implement growth hacks to increase inbound leads, enhance
    engagement, and optimize conversion rates.

    Web Optimization & CRO

    ● Implement website and landing page optimization techniques to improve conversion


    rates of leads — utilizing A/B testing, heatmaps, and user behavior analysis.
    ● Collaborate with the development team to recommend and execute website
    enhancements
    ● Continuously track and refine CRO tactics to drive lead generation and improve ROI.

    Content & SEO Collaboration

    ● Partner with the content marketing team to create demand-gen content, including
    eBooks, case studies, webinars, and blog posts.
    ● Develop and manage SEO strategies, including keyword research, on-page
    optimization, and ongoing monitoring to enhance content visibility and attract
    qualified traffic.
    ● Integrate SEO best practices into content creation and website optimization efforts to
    improve search rankings and increase engagement.

    Paid Marketing & Social Management

    ● Execute paid media and social advertising campaigns on platforms like LinkedIn,
    Google Ads, experimenting with new ad formats, targeting options and channels to
    expand reach .
    ● Track and analyze campaign performance to optimize budget allocation and
    maximize impact.
    ● Test and iterate on channel strategies to identify the most effective platforms for
    reaching target audiences and achieving marketing goals.

    Lead Nurturing, Funnel Optimization & Analytics

    ● Create and refine lead nurturing workflows that maximize conversion rates and
    reduce the sales cycle
    ● Implement and track lead scoring models to enhance lead quality and improve the
    hand-off to the sales team.
    ● Track and report on the performance of campaigns using key metrics such as leads
    generated, conversion rates, CAC, and ROI. Leverage insights from data to adjust
    campaigns, and uncover new opportunities for optimization.

    What We’re Looking For:

    ● B2B SaaS Experience: 2-5 years of experience driving demand generation for B2B
    SaaS products, with a solid understanding of customer personas, diverse growth
    experiments, and SaaS sales cycles
    ● Customer-Centric: A strong commitment to understanding our target audience and
    are dedicated to creating marketing experiences that resonate with target personas.
    ● Experimental & Results-Oriented: You thrive on testing new ideas and discovering
    creative solutions. You approach demand generation with a results-oriented mindset,
    continuously experimenting with strategies and channels to drive measurable
    outcomes, optimize performance, and achieve marketing goals.
    ● Data-Driven & Analytical: You are comfortable with numbers and have experience
    tracking key metrics such as leads, conversion rates, CAC, and ROI. You rely on
    data to guide your decisions, measure campaign success, and iterate on strategies
    to maximize impact.
    ● Startup Adaptability: You excel in a fast-paced startup environment and are
    comfortable with change. You can quickly pivot strategies based on feedback or new
    insights and are eager to take on challenges that come with scaling a young
    company.

    Why Us?

    1. Experienced Founding Team: Our founders bring rich experience from building and
    scaling Freshworks products, solving authentication challenges for 5+ years and 12+
    years each in building tech products. You’ll work with leaders who have successfully
    built and exited startups. After their previous startup was acquired, the co-founders
    also helped freshworks scale to an IPO and beyond, across geographies.

    2. High-Impact Role: Join a high-impact role in a fast-growing market. You’ll have the
    opportunity to help build a platform product from India and work directly with the
    founders.

    3. Vision: We believe scaling into the enterprise segment should be simpler. Our vision
    is to enable SaaS startups to fast-track enterprise readiness by removing the barriers
    to growth.

    4. Startup Culture: Become part of a fun, fast-paced, and empowering startup


    environment that champions big challenges. You’ll join a high-velocity team that
    values customer-centricity, ownership, and playing as one team.

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