Micro Week 6

tourist and culture
Scope of the Presentation

describe the effects of cultures in travel;
clarify how cultural patterns are changed by internal and
external forces;
discuss the importance of cultural tourism; and
explain how each of these cultural factors contribute to
cultural tourism
the effects of culture on travel
Culture can be defined as “set of beliefs, values, attitudes, habits
, and form of behavior that are shared by a society and are
transmitted from generation to generation. A knowledge of the
culture of a country is important in order to understand how
individuals within that country will behave. Lack of
understanding and inability to communicate with the host
culture might result in a culture shock for the tourist. A Filipino
traveler who visits the United States for the first time may
experience culture shock in the open display of love and
emotions, the frankness in conversation, the permissive way
children interact with their parents, and the practice of allowing
aged parents to stay in the home for the aged.
the effects of culture on travel
Likewise, an American tourist in the
Philippines might be repelled by balut (cooked
duck egg w/ embryo) and the bagoong
(preserved salted fish) or may feel exasperated
by the Filipinos’ lack of punctuality or time
concept, and the use of euphemism and
circumlocution in contrast to American
frankness. Culture patterns are changed by
internal forces.
the importance of acaultural Tourism
Cultural tourism includes all aspects of travel in which
people learn about each other’s way of life. Thus,
tourism is an important means of promoting cultural
relations and international cooperation. Louis D’ Amore,
the past president of Canadin Travel Research
Association, once said, “These millions of daily person-
to-person encounters are potentially a powerful force
for improved relations among the people and nations of
the world, relations which emphasize a sharing and
appreciation of cultures rather than the lack of trust
bred by isolation.
CULTURAL FACTORS WITH
TOURIST APPEAL
In Tourism, there are cultural factors that appeal greatly to
tourists. These are art, music and dance, handicraft,
industry and business, agriculture, education, literature
and language, science, government, religion, food, and
drink, and history.
Include performing arts and fine arts. The former
A. ART refers to live theater, music, and dance, and the
latter includes painting, sculpture, graphic arts,
and architecture.
Example of performing arts are the Pangkat

Kawayan (bamboo orchestra) and the rondalla
group. Amorsolo’s and Francisco’s paintings and
the sculptura works of Michaelangelo are
examples of fine arts
B. Music and Dance
Music is a major source of enjoyment and satisfaction to tourists.
Evening entertainment, programs, concerts, and sound
production systems are greatly appreaciated by tourists.
Dancing, in its native or ethnic forms, is one of the most appealing

aspects of a country’s culture and can be presented as a tourist
attraction. The color, costumes, music, setting and skill of form
and execution add to the attraction. ethnic music and dancing are
part of the culture and should be used to entertain tourist.
*BAYANIHAN DANCE TROUPE OF THE PHIL *THE BALLET
FOLKLORICO OF MEXICO *THE RUSSIAN BOLSHOI BALLET *THE
FOLK DANCES OF EUROPEAN COUNTRIES *THE AFRICAN
DANCES *THAI DANCING *KABUKI DANCERS OF JAPAN.
C. Handicraft
To satisfy tourists, gifts and souvenirs for sale should be
manufactured in the country where the purchase is made.
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Micro Week 6

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tourist and culture

Scope of the Presentation

Example of performing arts are the Pangkat

Dancing, in its native or ethnic forms, is one of the most appealing

Add a main point Add a main point Add a main point

Name Name Name Name

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