RETAIL FINANCIAL STOCK MANAGEMENT

Submitted in the partial fulfillment of the requirements

for the award of the degree in

MASTER OF BUSINESS ADMINISTRATION

BY

ANSAR RAHUMAN K

(REGISTER NO:215052101005)

under the guidance of

DR.S. KASTHURI

FACULTY OF MANAGEMENT STUDIES

Dr. M.G.R.
Educational and Research Institute (Deemed to be university)

Maduravoyal,Chennai-600 095
(An ISO 9001-2008 certified Institution)
University with Special Autonomy Status

MAY 2023

i
 DECLARATION

I,ANSAR RAHUMAN K(REGISTER NO:215052101005)hereby declare that the Project Report

entitled RETAIL FINANCIAL STOCK MANAGEMENT RELIANCE RETAIL TRENDS

POONMALLEE is done by me under the guidance of DR.S. KASTHURI is submitted in partial

fulfillment of the requirements for the award of the degree in MASTER OF BUSINESS

ADMINISTRATION.

DATE:

PLACE: SIGNATURE OF THE CANDIDATE

ii
 Dr. M.G.R.
Educational and Research Institute (Deemed to be university)

Maduravoyal, Chennai - 600 095

(An ISO 9001-2008 certified Institution)

FACULTY OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE

This is to certify that this Project Report is the bonafide work of Mr, ANSAR RAHUMAN K
(REGISTER NO :215052101005) who carried out the project entitled RETAIL FINANCIAL
STOCK MANAGEMENT under our supervision from RELIANCE RETAIL TRENDS
POONMALLEE

Internal Guide Head of the Department

Submitted for Viva Voce Examination held on _________

iii
 ACKNOWLEDGEMENT

To acknowledge here, all those who have been a helping hand in completing this project,
shall be an endeavor in itself

I extremely thankful to our Chancellor Thiru A.C.SHANMUGAM,B.A., B.L., our President

Er. A.C.S. ARUN KUMAR, B.E. I express my sincere thanks to our Secretary Thiru A.
RAVIKUMAR and our Vice Chancellor DR.S.GEETHALAKSHMI, I would like to take the
opportunity to express my profound gratitude to Dr. G BRINDHA, Professor & head, and my
project guide, Faculty of Management Studies, for her kind permission to undergo project work
successfully.

I thank DR.S. KASTHURI guiding me to execute my final year project. I also thank all
faculties and batch mates in Faculty of Management Studies, for their support and guidance
throughout the course of final year project.

I thank Mr .VENKATECAN of RELIANCE RETAIL TRENDS POONMALLEE for guiding

and supporting throughout my project

I owe my wholehearted thanks and appreciation to entire staff of the company for their
cooperation and assistance during the project.

Name of the student

iv
v
CHAPTER TITLE PAGE PAGE
ABSTRACT 7

CHAPTER 1 8

1.1 Introduction about the topic 9

1.2 Industry Profile 16

Company Profile 22
Objectives of the study 34
1.3
Importance or Need of the study 34
1.4
Scope of the study 35
1.5
Limitation of the study 36
1.6
CHAPTER 2 - Review of Literature (Books and Journals) 37

CHAPTER 3 – Research Methodology 44

3.1 Research Design 45

Research Hypothesis & Methodology

Data Analysis (list the tools used) (Percentage Analysis is tool 46
must apart from that any two statistical tool must be used)
Sample size 46

Data collection approach

CHAPTER 4 - Data Analysis and interpretation 47
CHAPTER – 5 54

5.1 FINDINGS 55

5.2 SUGGESTION 56

5.3 CONCLUSION 57

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 ABSTRACT

The Retail Financial Stock Management the retail sector helps to create a place ,
time, and possession of utilities that have a tremendous impact on the economy and
country . the prime

Objective of this paper is to assets the indian retail sector towards the future of the
industry
With an in depth fundamental analysis of major player in the Indian retail industry
.this The companies are selected which are listed in India and have operations spread
throughout the country. The companies considered for this analysis include Avenue
Supermart, Aditya Birla Fashion and Retail, Future Retail, Trent Retail and VMart Retail in
India. This paper utilises data from the last five years and models for financial analysis which
take in value and growth pick model, Piotroski F-score, and Altman z-score along with the
discounted cash flow valuation and estimated the future of the companies under
consideration. estimated the future of the companies under consideration. A stock
management system is a key part of the supply chain and primarily aims to control the
movement and storage of materials within a warehouse and process the associated
transactions, including shipping, receiving, put away and picking. The systems also direct and
optimize warehouse put away based on real-time information about the status of bin
utilization. In times of economic slowdown, cutting costs is the major strategy used by the
companies. There is a need to track the performance of each product in terms of demands to
determine how much to order and when to order. The parameters that are required to answer
these questions are economic order quantity and the reorder point.

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CHAPTER 1

8
 1.1 INTRODUCTION ABOUT THE TOPIC

The Retail Financial Stock Management Retail finance is a better way to shop and
a smarter way to pay. For customers, it offers flexibility, affordability and more options when
they get to the checkout. Whether online or in-store, the power of retail financing is
undeniable. It can help pay for life‘s essentials and give people a better way to manage their
money. For the consumer, it keeps life moving. But what is retail finance exactly? And how
does it affect businesses? Offering alternative payments is just as beneficial for retailers.
Here‘s everything you need to know about offering finance to customers, what retail
finance is, and why you should be doing it. Financing options can benefit businesses in every
industry and sector, but are most popular in the world of retail, due to growing customer
demand and the need for a better customer experience (CX). The definition of retail finance
is ‗offering credit facilities or stage payments to suitable, creditworthy customers‘ Compared
to using a credit card, retail finance is usually much more affordable, with interest-free deals
and easy, flexible payment terms.

TYPES OF RETAIL FINANCE

Here are some of the different types of finance you can offer:

0% finance

Customers spread the cost of their purchase without any interest payments.

Finance with interest

Customers pay for their purchase over a number of months, with interest added on top.

BENEFITS OF OFFERING RETAIL FINANCE

TO CUSTOMERS

Being able to spread the cost of purchases can improve the customer Offering financing to
customers not only helps them buy when they want to, but it can keep traffic and footfall

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moving on your website and in-store. Flexible payment options can increase conversions and
boost sales, eradicate basket abandonment, and give your brand a competitive edge.

experience and expedite their journey, and can be your point of difference when it comes to
the competition. Understanding your customers‘ needs and making the process seamless isn‘t
just about getting a spike in sales either; it will nurture relationships and build loyalty and
retention for continued growth.

The good news is that setting up retail finance is easy, and it won‘t impact your cash flow.
With Duologi, we can have you set up on the same day and can make the whole process easy
for you and your customers.

Loans are agreed between the customer and loan provider, and you will get an instant cash
injection. Repayments are managed by the loan provider, meaning retailers are spared from
the extra admin work of money collection.

There‘s no risk for businesses. You can benefit from increased sales and better customer
satisfaction without having to deal with debt collection. And with easy repayments that can
be tracked from their mobile, customers will find the shopping experience seamless from start
to finish.

Increasing product sales has been a challenge faced by every retail business since the
beginning of retail, and continues on to this day. Alongside the increasing popularity of ―Buy
Now Pay Later‖ schemes, more and more companies are starting to explore other avenues of
retail financing in which to improve upon the accessibility of retail products. Retail financing
works by encouraging more product purchases without having to adjust the prices.

In its most basic terms, retail finance is a loan. A retail finance loan offers either payment
instalments or credit facilities to a company‘s customers that have a good credit rating. Retail
finance allows a customer to spread out the cost of a purchase, which makes it both easier to
afford and also encourages the customer to make the purchase in the first place. This cost is
spread out either by a store card (essentially a credit card that can be used only for the
specified retail company), or through a financing plan set up during purchase and covering an
allotted period of time.

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Although a straightforward idea, retail financing typically does not adhere to the ―one size
fits all‖ method, but rather has an abundance of different financing methods. Having a
selection of different ways in which to offer these loans can make the financing appear more
accommodating to customers. It can do this as having a range of different payment options
allows the customer to choose a method that best suits their individual and unique situation.

Some of the main retail financing methods out there are as follows:

0% Finance

Bullet loans

Buy Now, Pay Later

Finance with Applied Interest

All of the options mentioned above have their own unique way of financing the purchase of a
retailer‘s products, however they all have the same main objective – this being to boost a
company‘s sales by encouraging customer purchases without reducing the products‘ price

Stock management

Stock management is the practice of ordering, storing, tracking, and controlling inventory.

Stock management applies to every item a business uses to produce its products or services –
from raw materials to finished goods. In other words, stock management covers every aspect
of a business‘s inventory.
Stock management may also be called stock control, inventory management, or inventory
control.

Inventory is a major asset that represents tied-up capital; managing stock effectively enables
a business to free up capital.

Efficient stock control requires understanding the mix of different kinds of stock and
acknowledging the demands on that stock. This helps keep stock at a reasonable level,
balancing the need for surplus supplies with the need to reduce tied-up capital.

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Different types of stock

There are four main categories of stock or inventory:

 Raw materials and components: stock that is ready to be used in the production of
goods

 Work in progress: unfinished goods that are still in production

 Finished goods: items that are ready for sale

 Consumables: stock that will be used in the daily running of the business and will
need updating, for example, fuel and stationery

You may choose to divide your stock into further categories. For example, if you categorise
stock according to value, you could have categories for low, medium and high-value stock.
This could help you plan for and fund the replacement of stock if cash flow is limited.

Perpetual vs. periodic stock management

For small businesses, there are two main approaches to stock management: periodic and
perpetual stock taking.

 Periodic stock management: this system of inventory valuation requires physical

inventory accounts at specific intervals. This method is suitable for small businesses
with minimal inventory and is much cheaper than electronic tracking systems.
However, it‘s not suitable for large companies with extensive inventories because
physical stock takes are time-consuming.
 Perpetual stock management: this system relies on electronic tracking and POS
systems to record and track inventory on a continual basis. Whilst this is a more
expensive system than physical inventory counts, it gives a more accurate and up-
to-date indication of stock levels and removes the risk of human error.

Stock management system basics

Everyone knows stock out means money in, but without a clear view of your goods from
initial receipt to ship date, your company‘s largest asset could be losing you money.

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The key to an efficient and profitable business is total visibility into the stock process from
start to finish, along with management tools to help you maintain optimal stock levels year-
round. An effective stock management system helps you streamline all the moving parts of
your warehouse—from recommending optimal stock levels all the way to keeping your
supply chain organised and running smoothly.

Learn the basics of stock management and discover how an stock management system can
help you increase profitability and reduce waste.

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 How inefficient stock management puts you at a
disadvantage
Stock is usually one of the largest assets a company owns, which is why stock
mismanagement is one of the top reasons small businesses fail.
Inefficient asset stock management can decrease your profitability in several ways:

 Too much stock. Having more stock on hand than you need can cost you. You pay
for more warehouse space, which is expensive, and perishable items can spoil before
you‘re able to sell them.

 Longer lead time. Staying ahead of the curve on retail trends helps you capitalise on
the popular items customers want at the moment. If you‘re slow to adapt to the
changing market, however, customers will look elsewhere and you‘ll surrender
market share.

 Too little stock. Customers will order from somewhere else if you don‘t have what
they want in stock. At the very least, stockouts will cost you sales. If they happen
often, you‘ll lose customers.

The benefits of effective asset stock management

Investing in an stock management system can yield excellent ROI. Not only does an stock
management system make it easier to get your products to the customers who want them, it
can provide valuable insights so that you‘re ordering the right stock at the right time and in
the right quantities.
Here are some examples of how investing in stock management pays off:
Cutting costs
Order stock in the right quantities at the right time so that you‘re never over- or under-
stocked.
Maximising labour
More productivity and less time wasted looking for missing items or tracking things by hand.
Saving space
Well-managed stock leads to more efficient and organised warehouses.
Happier customers
Orders ship faster and are more accurate, leading to satisfied customers and upheld service
level agreements.

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The close relationship between stock and accounting

Stock is considered a business asset, so stock management ties in closely with accounting.
When stock and accounting are integrated well, you get real-time metrics into your goods at
every step of the process.
Your stock management system should support multiple stock valuation methods and
functions such as:

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 1.1 INDUSTRY PROFILE

Retail Industry in India

Retail industry as of June 2013

Introduction

The Indian retail industry has been thrown open to foreign majors and is packed with players
who strive to offer great products and value-for-money to Indian consumers. The country
holds vast promise for retailers with its burgeoning spending power and rising middle class.

The US$ 500 billion market, growing at an annual rate of about 20 per cent, is largely
dominated by small shops and stores as of now. The organised segment is in its nascent stage
and has huge potential to harness in the sub-continent. Foreign giants like Wal-mart and
IKEA have recently received the Government‘s nod to enter the Indian market, after making
all the necessary compliances.

Market Size

 India‘s retail market is majorly dominated by the unorganised sector. Organised

segment accounts for 8 per cent of the total retail landscape, according to a study by
Booz & Co and RAI.
 The Indian retail industry has expanded by 10.6 per cent between 2010 and 2012 and
is expected to increase to US$ 750-850 billion by 2015, according to another report
by Deloitte. Food and Grocery is the largest category within the retail sector with 60
per cent share followed by Apparel and Mobile segment.
 The foreign direct investment (FDI) inflows in single-brand retail trading during April
2000 to December 2012 stood at US$ 95.36 million, as per the data released by
Department of Industrial Policy and Promotion (DIPP).

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Online Retail

Internet is the buzzword in India these days. People have online access 24x7 through their
laptops, iPads and mobile phones. As a result they have continued access to online retail
markets as well.

Online retailers are emerging as important sales channels for consumer brands in India as
more and more people, especially the young generation, are shopping online. From apparel to
accessories, kids and infants‘ product lines and almost everything under-the-sun is available
on the net these days. Apparel and accessory brands, such as Puma, Nike and Wrangler, have
recorded a big increment in online sales in 2012, led largely by purchases from smaller towns
and cities with consumers paying the full price for these products.

For instance, footwear brand Nike has tie-ups only with online retailers such as Myntra and
Jabong. And in a very unique initiative, it recently launched its new range of cricket gear on
Jabong. Such partnerships turn out to be very successful as online retailers provide greater
visibility than a physical store. "Our online store can carry around 10,000 options, while an
offline store can carry only 20 per cent of a given range," said an official.

Online retail in India is projected to grow to US$ 76 billion by 2021, accounting for over 5
per cent of the Indian retail industry, according to a report by advisory services firm
Technopak. This forecast is encouraging more companies- big and small- to sell aggressively
online. Experts believe that much of this growth will come from the rising purchasing power
of consumers in smaller cities, who do not have access to brick-and-mortar stores stocking
high-end brands.

Retail Industry: Key Developments and Investments

 Kottayam, in Thiruvananthapuram, is an emerging market for luxury cars. BMW has

launched its ‗mobile showroom‘ in the city wherein people can check-out the brands‘
models and go-in for a test drive as well. A weather-proof and air-conditioned
structure, the mobile showroom is a replica of BMW‘s luxurious dealerships.

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 Hindustan Unilever (HUL), India's largest packaged consumer goods firm, will soon
launch the country's first liquid laundry detergent, hoping that wealthy consumers will
not be hesitant to pay a premium for a product that promises to make their laundry
chore easier. The company claims that the new product removes stains two times
better than any other detergent powder in the market. With 90 per cent penetration in
the core detergent space, HUL is trying to create newer consumption opportunities in
the over Rs 15,000 crore (US$ 2.51 billion) laundry market with niche and premium
products including Comfort fabric conditioner and Rin liquid blues in the post-wash
segment.
 Villeroy & Boch AG, the Germany-based bath, wellness and tableware firm, has
partnered with Delhi-based Genesis Luxury Fashion to commence its operations in
single-brandretail trade in India. Villeroy & Bosch‘s application, seeking 50 per cent
equity in the joint venture (JV) company for single-brand retail trade, has recently got
a nod from the Foreign Investment Promotion Board (FIPB). The FDI infusion in the
JV would be to the tune of Rs 1.12 crore (US$ 187,463.60). Genesis Luxury Fashion,
that has brands such as Paul Smith, Bottega Veneta, shoe brand Jimmy Choo, Italian
label Etro and Armani and home and personal care products from Crabtree and
Evelyn under its business in India, will exclusively manage the distribution of
Villeroy & Boch tableware products in the country. The alliance ensures the
establishment of a distribution network through the opening of Villeroy & Boch‘s
exclusive retail stores in India.
 In a bid to tap the branded footwear market in India, which is estimated to be about Rs
30,000 crore (US$ 5.02 billion), Aero Group (known for its flagship Woodland brand)
is planning to revive one of its old brands, Woods. The company is contemplating to
open around 30 new, revamped Woods stores in 2013. The eight-year-old brand
would now lay its focus on the fashion quotient, rather than the typical outdoor, rough
and tough image of Woodland, and will have more of the range for women.
 RP-Sanjiv Goenka Group‘s company Spencer‘s Retail is on an aggressive growth
strategy, with a focus on hyper-format stores. The company intends to infuse about Rs
600 crore (US$ 100.46 million) in setting up new stores and come out with branded
and co-branded products in the food and beverage segment. One of the official
spokesperson from the company revealed that Spencer‘s would set up 80 hyper stores
in the next 48 months. As of now, the company has 132 stores, including 26 hyper

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 stores, 14 super market and 92 daily (convenient) stores.
 Godrej Interio, the furniture retailing arm of Godrej Group, is aiming for Rs 5,000
crore (US$ 837.14 million) of turnover by 2016-17, with plans to invest over Rs 300
crore (US$ 50.23 million) to expand manufacturing capacity and retail stores. The
company is planning to set up more than 75 stores in 2013 itself with focus on tier II
and III cities. The Indian branded furniture market is worth about Rs 10,000 crore
(US$ 1.67 billion) out of which Godrej Interio accounts for 15 per cent of the share.
The company also plans to establish 200 speciality stores which will design and built
products according to the consumer's convenience and preference.

Government Initiatives

The Cabinet Committee on Economic Affairs (CCEA) has recently approved Swedish
furniture retailer IKEA's application to enter the Indian industry and set up a single brand
retail venture in the country. FDI would be to the tune of Rs 10, 500 crore (US$ 1.76 billion),
making it the largest investment to be made by a foreign brand in the Indian retail sector.

Moreover, the Government may further simplify investment norms in multi-brand retail to
please foreign retailers who intend to invest in India but are a little hesitant on certain clauses.
Mr Anand Sharma, the commerce and industry minister, has re-iterated that any FDI proposal
in multi-brand retail will be fast-tracked for sure.

Road Ahead

The overall Indian retail sector is expected to grow 9 per cent in 2012-16, with organised
retail growing at 24 per cent or three times the pace of traditional retail (which is expected to
expand at 8 per cent), according to the report by Booz & Co and RAI.

Deloitte also seconds this forecast and expects that organised retail, which constitutes eight
per cent of the total retail market, will gain a higher share in the growing pie of the retail
market in India. Various estimates put the share of organised retail as 20 per cent by 2020.

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Meaning of Retail
The word ―RETAIL‖ is derived from the French word RETAILLIER, meaning to cut piece
off or to break bulk. Retailing in India is as old as India itself.

Definition: Retail is the sale of goods to end user, not do resale, but for use and consumption
by the purchaser. The retail transaction is at the end of supply chain manufacturer sell large
quantities of products to retailers, and retailers sell small quantities of those products to
consumers.
Philip Kotler defines retailing as:
All activities involved in selling goods or services to the final customer for personal use in
today‘s scenario our retailer does not exist in the brick and mortar from alone. She/he can do
it by using the telephone, by direct mails, by using the Internet or absolute impersonally by
using vending machines.
Evolution of the Indian Retail Sector
Traditionally retailing in India can be traced to
 The emergence of the neighbourhood ‗Kirana‘ stores catering to the convenience of
the consumers.

 Era of Government support for rural retailing: Indigenous franchise model of store
chains run by Khadi & Village Industries Commision.

 1980‘s experienced slow change as India began to open up economy.

 Textiles sector with companies like Bombay Dyeing, Raymond‘s, S Kumar‘s and
Grasim first saw the emergence of retail chain.

 Later Titan successfully created an organized retailing concept and established a

series of showrooms for its premium watches.

 Post 1995 onward saw an emergence of shopping center.

 Mainly in urbran areas, with facilities like car parking.

 Emergence of hyper and super markets trying to provide customers with 3 V‘s- Value,
Variety, Volume.

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Major Players in Indian Retail Industry:
 Shoppers‘ Stop

 Westside

 Pantaloons

 Lifestyle

 Crossword

 Wills Lifestyle

 RPG Retail (Spencers, Music world)

 Globus

 Ebony Retail Holdings ltd.

International retailers:
There has been greater influence of brands like Wal-Mart, Tommy Hilfiger, Carrefour, Marks
& Spencer‘s, Nike, etc in the big cities of India for long.

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 COMPANY PROFILE
Reliance in retail
Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, which is based
in Mumbai. RRL was set up in 2006 and marks the foray of the Reliance Group into
organized retail. RRL has been conceptualized to include growth for farmers, vendor
partners, small shopkeepers and consumers. It is based on Reliance‘s backward integration
strategy, to build a value chain starting from farmers to consumers.

Business Divisions

Reliance Retail Ltd. has a number of company-owned outlets along with a franchisee format
that would be in collaboration with Kirana shop owners. Its various divisions are:

a) Reliance Mart

It is designed to be an all under one roof supermarket that again caters to household needs.

b) Reliance Fresh

It was the first amongst various format stores to be launched by Reliance Retail Ltd. The
ideology behind the initiative has been to bring ―Farm to fork‖ thereby removing middle men
and benefitting both farmer and consumer. The stores would typically be of an area of around
3,000-5,000 sq ft. Each store is to provide fresh fruits, vegetables and also products of
Reliance Select and other related groceries.

c) Reliance Super

It will be a smaller version of the hypermarket format. It is to offer over 10,000 products in
various categories like grocery, home care, stationery, pharmaceutical products, apparels &
accessories, FMCG, consumer durables & IT, automotive accessories and lifestyle products.
Reliance Super stores are to be large supermarkets with an area of 4,000 to 10,000 sq. ft. and
will not sell fruits and vegetables like Reliance Fresh.

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d) Reliance Digital

It is a consumer electronics concept mega store. It is designed to be a one stop shop for all
technology solutions in the field of consumer electronics, home appliances, information
technology and telecommunications. The stores are to cover an area of more than 15,000 sq.
ft. and offer a variety of over 4,000 products spread across 150 brands along with solution
bundles to meet diverse customer needs. The staff will counsel and guide customers not only
to buy products but also provide complete solutions to ensure consumers buy the right
product at the right price. It will continue to offer Reliance One, a common membership and
loyalty program across all formats, which follows the philosophy ‘Earn Anywhere, Spend
Anywhere‘. It shall also provide finance options for purchases. Reliance Digital is to be a
large format store spread across 15,000 to 35,000 sq. ft. and is scheduled to come up in 70
cities in India in the near future.

e) Reliance Wellness

It is a chain of specialty wellness stores that would offer pre-emptive, curative as well as
health and beauty solutions. The store is to add value to people‘s lives, by providing products
and services that will proactively work to enrich people‘s body, mind and spirit. It is to house
world class products under one roof and also educate consumers on their health needs, thus
enabling them to take charge of their health. It will sell international and national brands like
H2O, Neutrogena, Olay, Sports Nutrition, etc. They will also house alternate medicine, health
books & music. The stores are to showcase Wellness Events, Seminars, Workshops and
Advisory camps on contemporary wellness issues like diabetes, hypertension, fitness, diet
and nutrition, weight management and skin care.

f) Reliance Footprints

It is a specialty footwear store that would offer over 25,000 pairs of formal, casual, ethnic,
party wear and sports wear in men, women and children footwear. The store is to be spread
over 7,500 square feet and be dedicated to footwear, handbags and accessories. The design of
Footprint was conceptualized by Pavlik of USA which is one of the best design houses in the
world keeping in mind the taste and preferences of the Indian consumer. It shall offer brands
from Europe and America like Josef Siebel, Rockport, Hush Puppies, Lee Cooper Clarks,
Levis, Nike, Adidas, Piccadilly, Dr. Scholl‘s and more. For kids, Crocs and Disney will be

23
showcased. The store plans a pan-India presence by opening over 15 more specialty stores.

g) Reliance Jewels

It is a stand-alone fine jewellery format. It is to be a one stop shopping destination for fine
jewellery. Reliance Retail ventured into gems and jewellery trade with the aim of launching
300 stores all over India within a 3 year time frame. With a growing demand for jewellery
and lower competition. The gold jewellery range shall include Kolkata Filigree, Rajkot
minakari jewellery, Kundan from Jaipur, Temple jewellery from Kerala, Jadau from Amritsar
and more. In Diamond jewellery, Reliance Jewels will offer the finest quality of diamonds
and the widest range of daily wear, party wear and wedding designs.

h) Reliance Timeout

With over 56,000 products Reliance Timeout will offer customer an extensive range of
merchandise in books, music, stationery, toys and gifts. It is to a format based on the ideology
to provide a place where a consumer can unwind and relax, browse and buy a book, sample
some music, choose a gift, and buy a toy or some exclusive stationery for themselves.
Reliance Timeout will offer a comprehensive range of products in these categories along with
an attempt to create a fascinating customer experience with a warm, lively ambience.

i) Reliance Trends

It is a specialty apparel store that will sell men, women and children‘s garments. The store
will carry the best of national and international brands like John Players, Peter England,
Indigo Nation, Wrangler, Reebok, and Lee, apart from in-house brands. The store layout is to
compliment the evolving taste and preference of fashion savvy consumers, giving them an
opportunity to view /shop with ease, along with well trained customer service associates, to
compliment the entire shopping process. Reliance trends is operation with 123 stores across
the country, providing employment to so many people and planning to launch many new
stores.

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 Company Profile

Company : Reliance Retail

Subsidiary Company : Reliance Trends

Founded : 2007

Headquarters : Mumbai

Chairman and Managing Director : Shri Mukesh Ambani

Stores at Bangalore city : Reliance Trends at Mantri mall, Richmond Road,

Jayanagar, Banashankari, Phoenix market city mall,
Gopelan mall, Meenakshi mall, Commercial Street,
Malleswaram, Ascendes mall, Kammanhalli.

The Apparel, Luggage and Accessories division of reliance retail has announced the launch
of their first Apparel speciality store ―Reliance Trends‖.

All the Reliance Trends stores located at different places across Bangalore offer some of the
best Indian and International brands with each store‘s area of more than 15,000sq.ft. of
shopping area, and has been designed and furnished by the best of the international design

25
agencies to offer a high style and lavish experience to the Indian consumer.

The store layout compliments the evolving tastes and preference of fashion savvy consumers,
giving them an opportunity to view/shop with ease, along with an army of well trained
customer service associates to compliment the entire shopping process.

Riding on the tremendous success of Reliance Mart at various locations across India, the
apparel division of Reliance Retail is well on track to democratise fashion and make it
attainable to the masses.

This is being possible by the extraordinary design pool of Indian and International designers,
integrating the international design trends and preferences of the Indian consumers.

The company is offering solutions to common maintenance problems through its state of the
art innovative products like Ever White Shirts, Anti Stain Trousers, Wrinkle free range of
garments, aromatic clothes for infants and quick-dry sports wear that ensures optimum
moisture management.

Product quality has been ingrained into the DNA of Reliance Trends and is integral to the
mission of ―Grahak Devo Bhava‖. The quality system are designed, implemented and
monitored as per international standards by a highly competent team of professionals.

To deliver the customer the best value for their money, only those products that demonstrate
an exemplary safety and quality meeting both implicit and explicit needs of the consumer are
approved for purchase.

Some of the quality standards that are being followed are American Association of textiles,
chemists and colourists. American Standard, ISO and BIS methods.

For the first time in organised retail, Reliance Trends is introducing Made to Measure
tailoring service offering customised fits to all the customers buying fabric from the store at
prices compatible to neighbourhood tailors.

Reliance Trends is offering a homogenous mix of private label of brands across men‘s,
women‘s and children‘s category to fulfil every customer‘s requirements.

The Network range of garments comprises of formal office wear and collection for men and

26
women, while the Netplay range, showcases a smart casual collection for the evolving
workplace. The DNMX range has been developed with a clear focus on the youth of India,
offering them exclusively crafted fashion garments like Denims, T-shirts etc.

Sparsh range of Indian wear for women, offers the finest collection of salwar kurtas,
churidars and a fast evolving Mix and Match range of garments. An exclusive label Panda
has been developed for infants and toddlers, while the FRENDZ range of garments would
compliment the wardrobes of the growing generation of boys and girls.

Apart from these private labels, the store is also offering some of the most renowned brands
in the country like Levis Strauss Signature, Peter England, Indigo Nation, American
Tourister, John Players etc. Some designer labels either directly or through their sub brands
most of these exclusively for Reliance Trends.

Continuing the tradition of reaching out to the middle class of the country, the current
offering from Reliance Trends is easily affordable to the Indian consumer. The specific
private label called First Class, is designed to cater to the range of garments cutting across
men‘s, women‘s and children‘s wear to deliver extreme value to the Indian consumers.

Taking forward the voice of Shri Mukesh Ambani, Chairman & Managing Director, Reliance
Industries Ltd, Reliance Trends delivers unmatched affordability, quality and chain of
products and services to the consumer. Reliance Retail continues to fine tune its offering and
listening to its customers and learning from them. This as the Chairman envisions, will be the
beginning of transformation of Indian Retail with benefits for the consumer.

27
Product Profile

1)Women’s Wear

Indian wear Formal wear

Semi Formal wear Casual wear

Dress material Lingerie

2)Men’s wear

Formal wear Semi Formal wear

Casual wear Sports wear

Men‘s wear fabric Under garments

3) Kid’s wear

Infants Toddlers

Girls 2-8 years Girls 8-14 years

Boys 2-8 years Boys 8-14 years

4) Accessories

Handbags Socks

Handkerchiefs Sports Goods

28
Private labels by Reliance Trends

29
External Brand in Reliance Trends

30
 Group vision

Democratize fashion, enrich quality of life of Indian households by giving them access to
quality , fashionable clothing at extreme value.

Group mission

To be the India‘s largest apparel retailer and the dominant player in retail space.

USP
Q: Best Quality
F: Latest Fashion
T: Patented Technology
V: Value for Money

SWOT ANALYSIS
STRENGTH:
 Lower Price
 Coupons, Voucher
 Promotional Products
 Good Quality
 Value to money
 Understanding the customer needs
 Implementation of the pint theory (5 theory = greeting)
 Offer on national holiday like 15 august , 26 jan ,16 junetc
 Ultimate offer (offer for the whole yr)
WEAKNESS:
 Repeated Collections
 Not Much Collections
 Lack Of Awareness

31
OPPORTUNITIES:
 New Products : Expanding Beyond Clothing To Include More Shoes,
Handbags
 Catalogs
 Removing The Products Which Are Not Selling Much
THREATS:
 There Is A Competition From Stores Like Life Style, Pantaloons, Shopper‘s Shop
Etc.,
 Many Stores Have To Open

Reliance Retail accomplishes Rs 10,000 crore turnover in 2012-2013

The company witnessed strong same store sales growth ranging from 7% to 18% across

format sectors over last year.

Reliance Retail, which operates about 1,450 stores across multiple formats in 129 cities, reported a
42% jump in its revenues from operations at Rs 10,800 crore for the year ended March 2013. In the
last financial year, Reliance Retail achieved cash breakeven with earnings before depreciation,
finance cost and tax expense (PBDIT) of Rs 78 crore. Commenting on the results, Mukesh D.
Ambani, Chairman and MD, Reliance Industries Limited said, "We are delighted to see our retail
business achieving a milestone of annual revenue crossing Rs 10,000 crore and will further strengthen
our position in this sector." The brand also maintained the status of being the largest grocery retail
chain in India and also intends to continue expansion in all retail formats. Despite challenging
macroeconomic conditions, it witnessed strong same store sales growth ranging from 7% to 18%
across format sectors over last year. During the financial year 2012- 2013, Reliance business opened
184 new stores thereby furthering their leadership positions in respective format sectors.
In order to meet the requirements of consumers in a connected world, ‗Reliance Digital Express‘
format was launched and this format provided cutting edge technology solutions to the customers and
helps them connect with their world from anywhere at any time. It also announced the partnership
with REISS, Superdry, Dune, Brooks Brothers and Stuart Weitzman.
The Joint Venture between Reliance Brands and Iconix which owns Ed Hardy and London Fog
brands for India signed a long term license relationship with Arvind Lifestyle Brands and Kapsons
respectively.At the end of March 2013, the company operated over 1,450 stores in 129 cities across
India. The membership of ―Reliance One‖ loyalty program was patronized by over 13 million
members.

32
 1.3 OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES:

A study on Retail Financial Stock Management and selection reference to TRENDS

RELIANCES RETAIL LIMITED AT CHENNAI

SECONDARY OBJECTIVE:

* GRN work on the SAP system based work enter scanning work
*Article bar code check article number and EN no check work
*TRIP NO note very important GRN process work
*How many box come to store note security in charge to inform
*Stationary items to sap process only to work system up
*Store end of day process EOD work total sales report

33
 1.4 IMPORTANCE OR NEED OF THE STUDY

NEED OF THE STUDY:

* The research is conduced in order to find the satisfaction level and the retention of
the customer of Reliance Trends. The Reliance Trends is further to know the major
factors which can be used for attracting the customer .

* The study is conduced to find what the customer feel about Reliance Trends and
about the merchandise available in the store and the service provided by the employees
of Reliance Trends.

*Measuring competitors market share and customer behaviour in a selected region in a

selected region and understand various factors affecting the customer choice while
shopping.

34
 1.5 SCOPE OF THE STUDY

The scope of the study to their stock management BON work their in Reliance Trends
,Chennai

*The scope of the study is to cover all the choric factors among the stock of Reliance
Trends .And finding the need and want of the stock management to retain them .

* In business today have become more sensitive to the benefits of retaining and
cultivating the existing customer.

*On average , A 1% improvement in customer retention leads to a 5% increase in

profits per customer . It s a well knows statistics that 80 % of sale come from 20% of
your exiting customer
.As a result, retaining customer loyalty is a vital component of your business.

*Reliance Trends is a Textile retail outlet were consumer can buy all variety of
garments . This leading company has started analyzing few measures to retain the stock
management .

35
 1.6 LIMITATION OF THE STUDY

LIMITATION OF THE STUDY :

* SAP based work all stock move other store GRDC work more 7000 Quantity

*Trends stock retail more stock for Quantity based moving management for study

*Reliance Trends got analytics on who is trying what , what designs are popular , who
the users are and where they are from .

*The brands extanded the campaign to retails and got the mobile phones on their radar
exploring more possiblilities and opportunities.

*The functions of the business function set SAP Retail, which was developed specifically
for the retail sector, is at the heart of the SAP Retail system. It is partially based on the
SAP components Materials Management (MM), Sales and Distribution (SD), Logistics -
General (LO), and Logistics Execution (LE).

*Transform your business quickly and effectively by taking advantage of our holistic
service and support plans, expert consulting services, custom application development,
proven best practices, and deep industry and technical knowledge.

*Transform your business quickly and effectively by taking advantage of our holistic
service and support plans, expert consulting services, custom application development,
proven best practices, and deep industry and technical knowledge.

*Focus on your business and customer relationships while keeping your data safe and
reliable. SAP takes a proactive, predictive approach to maintaining compliance and da

36
CHAPTER 2

37
 REVIEW OF LITERATURE

Marketing
Different people have defined marketing in different ways. The practice of management,
Peter
Drucker wrote that ―Because the purpose of business is to create a customer, the business
enterprise has two and only two basic functions: marketing and innovation. Marketing and
innovation produce results; all the rest are costs. Marketing is the distinguishing, unique
function of the business.‖
In the words of Philip Kotler, ―Marketing is a Human activity directed at satisfying needs and
wants through exchange processes.‖

Survey Methodology:

In statistics, survey methodology is the field that studies the sampling of individuals from
a population with a view towards making statistical inferences about the population using the
sample. Polls about public opinion, such as political beliefs, are reported in the news media in
democracies. Other types of survey are used for scientific purposes. Surveys provide
important information for all kinds of research fields,
e.g., marketing research, psychology, health professionals and sociology. A survey may focus
on different topics such as preferences (e.g., for a presidential candidate), behaviour (smoking
and drinking behaviour), or factual information (e.g., income), depending on its purpose.
Since survey research is always based on a sample of the population, the success of the
research is dependent on the representativeness of the population of concern (see
also sampling (statistics) and survey sampling).

Survey methodology seeks to identify principles about the design, collection, processing, and
analysis of surveys in connection to the cost and quality of survey estimates. It focuses on
improving quality within cost constraints, or alternatively, reducing costs for a fixed level of
quality. Survey methodology is both a scientific field and a profession. Part of the task of a

survey methodologist is making a large set of decisions about thousands of individual

features of a survey in order to improve it.

38
The most important methodological challenges of a survey methodologist include making
decisions on how to:[2]

 Identify and select potential sample members.

 Contact sampled individuals and collect data from those who are hard to reach (or
reluctant to respond).
 Evaluate and test questions.
 Select the mode for posing questions and collecting responses.
 Train and supervise interviewers (if they are involved).
 Check data files for accuracy and internal consistency.
 Adjust survey estimates to correct for identified errors.

Selecting Examples:

Survey samples can be broadly divided into two types:

probability samples and non-probability samples. Stratified sampling is a method of

probability sampling such that sub-populations within an overall population are identified and
included in the sample selected in a balanced way.

Methods of data collection

There are several ways of administering a survey. The choice between administration modes
is influenced by several factors, including 1) costs, 2) coverage of the target population, 3)
flexibility of asking questions, 4) respondents' willingness to participate and 5) response
accuracy. Different methods create mode effects that change how respondents answer, and
different methods have different advantages.

The most common modes of administration can be summarized as:

 Telephone
 Mail (post)
 Online surveys
 Personal in-home surveys
 Personal mall or street intercept survey
 Hybrids of the above.

39
Response formats

Usually, a survey consists of a number of questions that the respondent has to answer in a set
format. A distinction is made between open-ended and closed-ended questions. An open-
ended question asks the respondent to formulate his own answer, whereas a closed-ended
question has the respondent pick an answer from a given number of options. The response
options for a closed-ended question should be exhaustive and mutually exclusive. Four types
of response scales for closed-ended questions are distinguished:

 Dichotomous, where the respondent has two options

 Nominal-polytomous, where the respondent has more than two unordered options
 Ordinal-polytomous, where the respondent has more than two ordered options
 (bounded)Continuous, where the respondent is presented with a continuous scale

A respondent's answer to an open-ended question can be coded into a response scale

afterwards, or analysed using more qualitative methods.

Interviewer effects:

Survey methodologists have devoted much effort to determine the extent to which
interviewee responses are affected by physical characteristics of the interviewer. Main
interviewer traits that have been demonstrated to influence survey responses are race,
gender and relative body weight (BMI) . These interviewer effects are particularly operant
when questions are related to the interviewer trait. Hence, race of interviewer has been shown
to affect responses to measures regarding racial attitudes , interviewer sex responses to
questions involving gender issues , and interviewer BMI answers to eating and dieting-related
questions . While interviewer effects have been investigated mainly for face-to-face surveys,
they have also been shown to exist for interview modes with no visual contact, such as
telephone surveys and in video-enhanced web surveys. The explanation typically provided
for interviewer effects is that of social desirability. Survey participants may attempt to project
a positive self-image in an effort to conform to the norms they attribute to the interviewer
asking questions.

40
Primary research:
Primary research consists of the collection of original primary data. It is often undertaken
after the researcher has gained some insight into the issue by reviewing secondary research or
by analyzing previously collected primary data. It can be accomplished through various
methods, including questionnaires and telephone interviews in market research,
or experiments and direct observations in the physical sciences, amongst others.

The term primary research is widely used in academic research, market

research and competitive intelligence.

Secondary research:

Secondary research involves the summary, collation and/or synthesis of existing research
rather than primary research, where data is collected from, for example, research subjects or
experiments.

In a market research context, secondary research is taken to include the re-use by a second
party of any data collected by a first party or parties.

In archaeology and landscape history, desk research is contrasted with fieldwork.

Sometimes secondary research is required in the preliminary stages of research to determine

what is known already and what new data is required, or to inform research design. At other
times, it may be the only research technique used.

A key performance area in secondary research is the full citation of original sources, usually
in the form of a complete listing or annotated listing.

Secondary sources could include previous research reports, newspaper, magazine and journal
content, and government and NGO statistics.

Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other prompts
for the purpose of gathering information from respondents. Although they are often designed
for statistical analysis of the responses, this is not always the case. The questionnaire was
invented by Sir Francis Galton.

Questionnaires have advantages over some other types of surveys in that they are cheap, do
not require as much effort from the questioner as verbal or telephone surveys, and often have

41
standardized answers that make it simple to compile data. However, such standardized
answers may frustrate users. Questionnaires are also sharply limited by the fact that
respondents must be able to read the questions and respond to them. Thus, for some
demographic groups conducting a survey by questionnaire may not be practical.

As a type of survey, questionnaires also have many of the same problems relating to question
construction and wording that exist in other types of opinion polls.

Types:

A distinction can be made between questionnaires with questions that measure separate
variables, and questionnaires with questions that are aggregated into either a scale or
index.[1] Questionnaires within the former category are commonly part of surveys, whereas
questionnaires in the latter category are commonly part of tests.

Questionnaires with questions that measure separate variables, could for instance include
questions on:

 preferences (e.g. political party)

 behaviors (e.g. food consumption)
 facts (e.g. gender)

Questionnaires with questions that are aggregated into either a scale or index, include for
instance questions that measure:

 latent traits (e.g. personality traits such as extroversion)

 attitudes (e.g. towards immigration)
 an index (e.g. Social Economic Status)

42
Question sequence
In general, questions should flow logically from one to the next. To achieve the best response
rates, questions should flow from the least sensitive to the most sensitive, from the factual
and behavioral to the attitudinal, and from the more general to the more specific.

Basic rules for questionnaire item construction

 Use statements which are interpreted in the same way by members of different
subpopulations of the population of interest.
 Use statements where persons that have different opinions or traits will give different
answers.
 Think of having an "open" answer category after a list of possible answers.
 Use only one aspect of the construct you are interested in per item.
 Use positive statements and avoid negatives or double negatives.
 Do not make assumptions about the respondent.
 Use clear and comprehensible wording, easily understandable for all educational levels
 Use correct spelling, grammar and punctuation.
 Avoid items that contain more than one question per item

43
CHAPTER 3

44
 RESEARCH METHODOLGY

3.1 RESEARCH DESIGN

RESEARCH DESIGN

The research design is exploratory till identification of customer services parameters. Later it
becomes descriptive when it comes to evaluating customer perception of customer service of
the Reliance trends.
Descriptive research, also known as statistical research, describes data and characteristics
about the population or phenomenon being studied. Descriptive research answers the
questions who, what, where, when and how.
Although the data description is factual, accurate and systematic, the research cannot describe
what caused a situation. Thus, descriptive research cannot be used to create a causal
relationship, where one variable affects another. In other words, descriptive research can be
said to have a low requirement for internal validity.

The description is used for frequencies, averages and other statistical calculations. Often the
best approach, prior to writing descriptive research, is to conduct a survey investigation.
Qualitative research often has the aim of description and researchers may follow-up with
examinations of why the observations exist and what the implications of the findings are.

RESEARCH SAMPLE

SAMPLING PLAN :

Since it is not possible to study whole universe, it becomes necessary to take sample from
the universe to know about its characteristics.

 Sampling Units: Customers of Reliance trends.

 Sample Technique: Random Sampling.
 Research Instrument: Structured Q uestionnaire.
 Contact method: Personal interview

45
SAMPLE SIZE:
The work is a case of Reliance trends one of the Retail Sector industry together representing
great per cent of the market share of Indian retail sector. The survey was conducted in the
city of Bangalore with two branches of Reliance trends, with 50 customers as respo nde nt.

DATA COLLECTION TOOL

Data is collected from various customers through personal interaction. Some other
information is collected through secondary data also. Data was collected through a
structured questionnaire, likert technique is used. Likert scale is simply a statement which
the respondent is asked to evaluate according to any kind of subjective or objective criteria,
generally the level of agreement and disagreement is measured.
The questionnaire consists of two parts. The first part consists of three questions concerning
the demographic information of the respondent such as the name, age, occupation and
gender. The second part consisting of respondent‘s perception about the customer services
of Reliance trends and competitors analysis.

RESEARCH LIMITATIONS

The study is only for the Reliance trends co nfined to a particular location and a very
small sample of respondents. Hence the findings cannot be treated as representative of the
entire retail industry.
Respondents may give biased answers for the required data. Some of the respondents
did not like to respond.

Respondents tried to escape some statements by simply answering ―neither agree

nor disagree‖ to most of the statements. This was one of the most important limitation
faced, as it was difficult to analyse and come at a right conclusion.
In our study we have included 50 customers because of time limit.

46
CHAPTER 4

47
 DATA ANALYSIS AND INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

1. Global spending on IoT security is currently estimated at $703M for

2017 and forecasted to grow at a CAGR of 44% over the six-year period to
become a $4.4B market opportunity by 2022 (Forecasts are based on the
IoT security related revenue of leading technology companies in the field,
across 12 industries and 21 technology areas).

2. The IoT security market is an aggregation of innovative startups and

established firms such as global chip manufacturers, infrastructure
providers, as well as cloud and enterprise software companies.

3. Cisco is the current market leader in the fragmented IoT security

market with an estimated market share of 7%. The top 10 providers
account for over 40% of the IoT security market.

48
 The QE decreased 209 points or 1.96% since the beginning
of 2023, according to trading on a contract for difference (CFD)
that tracks this benchmark index from Qatar.

The QE General Index is a major stock market index which

tracks the performance of the 20 most liquid companies traded on
the Qatar Exchange. It is a capitalization weighted index. The QE
General Index has a base value of 1000 as of December 31, 1999..

49
 Tesla In 2022

Summary

 Tesla is going after markets that represent billions if not trillions in potential
revenue.

 Today's version of Tesla can't continue on its path without a gutsy call by
management.

 Assuming investors are willing to accept share dilution to solve Tesla's cash
flow issues, there is a reasonable scenario that lands at $740 a share.

Using these assumptions, the first few years it's likely Tesla still
reports losses. In fact, even with significant sales growth and huge
improvements in cost, under this model, Tesla would still report a loss
of over $2 billion in 2019 and just over $1 billion in 2020. However,
2021 would become a turning point for the company.

50
 Data: Aldi and Lidl to take near 20% of market by 2022

Discount duo Aldi and Lidl will wrestle control of almost one fifth of
grocery spend in the next five years, according to Retail Week data.

Retail-Week.com provides premium, in-depth intelligence that helps

retailers judge risks, spot opportunities and identify what they need to
do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

Two free article views per calendar month on Retail-Week.com

Detailed analysis of current trends and events
Exclusive newsletters
In-depth reports, videos, interviews and much more

51
 2023 Small Business Trends
A Look at the State of Small Business in
2023

Every year, Guidant surveys America’s hardworking and resilient small

business owners to learn who they are, their lives as business owners, their future
plans — and how their business has weathered current affairs.

Then, we gather this information into our annual Small Business Trends report to
help us paint a landscape of small businesses in America. Here‘s a look at our
current small business trends for 2023:

52
Data Science Job Market Trend Analysis for 2021
Are you preparing for a data science job interview in 2021? We have
analyzed the hiring trends from more than 3000+ data science job
postings across several online career portals. Hopefully, these insights
will help you get ready for an interview by analyzing the expectations
of employers and the overall market demand.

Data science and machine learning opportunities in the US are getting

better every year. Companies across industries and functions (IT,
marketing, consulting, etc.) have begun ramping up their use and need
for data scientists when it comes to corporate demand for data
scientists. In fact, according to the recent Job Outlook report from the
US Bureau of Labor Statistics, corporate demand is expected to grow
enormously in the upcoming decade.

As a data scientist, you can expect to be well-compensated for your

skills. In an effort to understand the role today and what corporate
demand will look like in the future, We have conducted our own
research into the role of data scientists, as well as a deep dive into job
portals to find out exactly what US startups and corporations are
looking for in candidates.

53
CHAPTER 5

54
 5.1 FINDINGS

 Customer cannot find the T-shirts in sizes small and medium. very few sizes T-shirts
available in the sizes small and medium.
 Most of the customers were looking for more well known brands, where Reliance
trends concentrating on their own private lables.
 Staff were busy doing the arrangement of merchandise in the opening hours(11am-
2pm), very few staff available to help customers on weekdays.
 Customers are not being asked by the staff to fill in different types of promo offer
applications like Try and fly.
 A feedback book was kept near the billing counter, but very less customers were
writing in the feedback book.
 All the merchandise was not arranged according to their sizes.
 Employees were not well trained in assisting the customers.
 Some types of works like rebranding the different stalls in the store, electric works
happening in the store in the working hours creating disturbance to the customers.
 Many customers feel that extra charge for carry bags have to be winded.
 Customers in the kids section feel that the collections for kids have to be increased.
 Some customers in the kids section said that the bottom wear for kids have to be more
colourful but the kids bottom wear in the store are plain colours, all are almost similar
models.
 Some customers are asking for the footwear. Reliance was loosing some customers
who were coming into the store for buying the footwear.
 Alteration time have to be reduced. Many customers are waiting in the store for
alteration.
 Reliance was spending lot of money on promotional activities, but monitoring of
promotional activities was very less.

55
 5.2 SUGGESTION
 All the sizes must be made available in the stores. So Reliance will not lose out some
customers.
 More popular brands have to be kept in the store, more customers were asking for that
brands.
 Staff have to be made available for assisting the customers in the opening hours of
the store.
 Customers must be asked by the staff to fill applications related to different offers in
the stores.
 All the customers must be asked to write their feedback in the feedback book which
was kept near the billing section.
 All the merchandise in the store must be arranged according to the sizes. So that
customers can find their sizes very easily.
 Staff must be well trained in assisting the customers and talking well with the
customers.
 All types of works which were happening in the stores have to be done before or after
the working hours of the store.
 Carry bags can be provided to the customers at free of cost for those who shop for
more than Rs 1000 or above.
 Collections in the kids wear section can be increased.
 Alteration time can be reduced by hiring additional tailors or by doing the work fastly.
So that customers waiting time for the alteration can be reduced
 Promotional activities or marketing activities have to be monitored properly. So that
they .

56
 5.3 CONCLUSION
From the above findings the following are the conclusion on customer satisfaction with
regards to Reliance Trends. From the study we conclude that all the customers are not fully
satisfied with not only Reliance Trends but also with the remaining competitors of reliance
trends, customers are finding some faults with every apparel stores.
The customers entering into the store are happy with the offers available in the store that the
offers are good value for their money. But from my observation i can conclude that Relaince
trends was spending lot of money for different types of marketing and promotional activities
for driving more customers into the stores, but Reliance was not concentrating on converting
the people who entered the store into a final customers.

After conducting a thorough survey and research on Reliance Trends it is observed that it has
been perceived as a good brand. It has good customer loyalty and also attracts a large number
of new customers. It also offers its customer a unique shopping experience a few brands can
offer.

It also got an advantage of its locations situated in commercial locations. There are a good
number of Reliance Trends stores located across the city which makes it easy for customers
to access the store. Customers seemed to be happy when it came to the layout of the store, the
merchandise, and cleanliness of the store, ambience, etc.

Consumers have high expectations from Reliance Trends regarding pricing; they expect good
collection of clothes at much cheaper price. A lot of awareness programs may help in getting
better footfalls.

The future for Reliance Trends indeed seems to be bright and it should continue to do well as
seems apparent from the response of the customers.

57