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    Business Plan Format

    Uploaded by

    Kyla Jane Gabica
    This document outlines the typical sections included in a business plan, including an executive summary, industry overview, market analysis, sales and marketing plan, management plan, operating plan, financial plan, and appendices. The executive summary should be written last and summarize the entire business plan in 2 pages or less. The industry overview provides information about the business's industry and competitors. The market analysis details the target market and confirms market demand. The remaining sections outline the company's sales, management, operations, finances, and any additional exhibits.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Business Plan Format

    Uploaded by

    Kyla Jane Gabica
    22 views8 pages
    This document outlines the typical sections included in a business plan, including an executive summary, industry overview, market analysis, sales and marketing plan, management plan, operating plan, financial plan, and appendices. The executive summary should be written last and summarize the entire business plan in 2 pages or less. The industry overview provides information about the business's industry and competitors. The market analysis details the target market and confirms market demand. The remaining sections outline the company's sales, management, operations, finances, and any additional exhibits.

    Original Description:

    Entrepreneurship

    Original Title

    Business-Plan-Format

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    This document outlines the typical sections included in a business plan, including an executive summary, industry overview, market analysis, sales and marketing plan, management plan, operating plan, financial plan, and appendices. The executive summary should be written last and summarize the entire business plan in 2 pages or less. The industry overview provides information about the business's industry and competitors. The market analysis details the target market and confirms market demand. The remaining sections outline the company's sales, management, operations, finances, and any additional exhibits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    22 views8 pages

    Business Plan Format

    Uploaded by

    Kyla Jane Gabica
    This document outlines the typical sections included in a business plan, including an executive summary, industry overview, market analysis, sales and marketing plan, management plan, operating plan, financial plan, and appendices. The executive summary should be written last and summarize the entire business plan in 2 pages or less. The industry overview provides information about the business's industry and competitors. The market analysis details the target market and confirms market demand. The remaining sections outline the company's sales, management, operations, finances, and any additional exhibits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 8

    Section 1

    Executive Summary
    The executive summary is the most important section because it is the
    first section that investors and bankers see when they open the business plan. It
    provides a summary of the entire business plan. It should be written last to
    ensure that you don’t leave any details out. It must be short and to the point, and
    it should capture the reader’s attention. The executive summary should not
    exceed two pages.

    Objectives
    1.
    2.
    3.
    Section 2

    Industry Overview
    The industry overview section provides information about the specific
    industry that the business operates in. Some of the information provided in this
    section includes major competitors, industry trends, and estimated revenues. It
    also shows the company’s position in the industry and how it will compete in the
    market against other major players.
    Section 3

    Market Analysis and Competition

    The market analysis section details the target market for the company’s
    product offerings. This section confirms that the company understands the
    market and that it has already analyzed the existing market to determine that
    there is adequate demand to support its proposed business model.

    Market analysis includes information about the target


    market’s demographics, geographical location, consumer behavior, and market
    needs. The company can present numbers and sources to give an overview of
    the target market size.

    A business can choose to consolidate the market analysis and competition


    analysis into one section or present them as two separate sections.
    Section 4

    Sales and Marketing Plan

    The sales and marketing plan details how the company plans to sell its
    products to the target market. It attempts to present the business’s unique selling
    proposition and the channels it will use to sell its goods and services. It details
    the company’s advertising and promotion activities, pricing strategy, sales and
    distribution methods, and after-sales support.
    Section 5

    Management Plan

    The management plan provides an outline of the company’s legal


    structure, its management team, and internal and external human resource
    requirements. It should list the number of employees that will be needed and
    the remuneration to be paid to each of the employees.

    Any external professionals, such as lawyers, valuers, architects, and


    consultants, that the company will need should also be included. If the company
    intends to use the business plan to source funding from investors, it should list
    the members of the executive team, as well as the members of the advisory
    board.
    Section 6

    Operating Plan

    The operating plan provides an overview of the company’s physical


    requirements, such as office space, machinery, labor, supplies, and inventory.
    For a business that requires custom warehouses and specialized equipment, the
    operating plan will be more detailed, as compared to, say, a home-based
    consulting business. If the business plan is for a manufacturing company, it will
    include information on raw material requirements and the supply chain.
    Section 7

    Financial Plan

    The financial plan is an important section that will often determine whether
    the business will obtain required financing from financial institutions, investors, or
    venture capitalists. It should demonstrate that the proposed business is viable
    and will return enough revenues to be able to meet its financial obligations. Some
    of the information contained in the financial plan includes a projected income
    statement, balance sheet, and cash flow.
    Section 8

    Appendices and Exhibits

    The appendices and exhibits part is the last section of a business plan. It
    includes any additional information that banks and investors may be interested in
    or that adds credibility to the business. Some of the information that may be
    included in the appendices section includes office/building plans, detailed market
    research, products/services offering information, marketing brochures, and credit
    histories of the promoters.

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