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ASM657 Case Study (Assignment 2)

This document outlines an assignment to watch interviews with the CEOs of TikTok and Airbnb, summarize the main points of each, and propose an idea to create positive change in the student's hometown by addressing challenges and involving others to work towards goals with social and economic benefits. The proposal is due January 7th, 2024.

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245 views

ASM657 Case Study (Assignment 2)

This document outlines an assignment to watch interviews with the CEOs of TikTok and Airbnb, summarize the main points of each, and propose an idea to create positive change in the student's hometown by addressing challenges and involving others to work towards goals with social and economic benefits. The proposal is due January 7th, 2024.

Uploaded by

2021481162
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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ASM657: INNOVATIVE THINKING STRATEGY

Oct 2023 – Feb 2024


Due date : 7 January 2024

1. Watch these two shows:


a. The David Rubenstein Show: CEO Tik Tok Shouzi Chew.
Link: https://www.bloomberg.com/news/videos/2022-03-03/the-david-
rubenstein-show-tiktok-ceo-shouzi-chew-video?srnd=peer-to-peer

b. The David Rubenstein Show: Airbnb CEO Brian Chesky.


Link: https://www.bloomberg.com/news/videos/2022-03-17/the-david-
rubenstein-show-airbnb-ceo-brian-chesky-video?srnd=peer-to-peer

2. For each show, write at least a one-page key uptakes or main points of the interview
discussion. Clearly write what you have learnt.

3. Reflect on your hometown. Based on the above interview as inspirations, develop a


plan on how you could create positive changes to your hometown. Describe, explain
and discuss (to use appropriately):
a. About your hometown
b. Main challenges and issues
c. Your proposed idea(s) on positive changes:
i. what are the idea(s)
ii. the main goals
iii. who will get involve
iv. how will the idea(s) work

4. Conclude the case by explaining how your proposed idea will be significance to your
hometown, both to social and economic implications.

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