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    Marketing Assignment

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    surajss855
    1. Integrated marketing communication (IMC) involves coordinating various channels such as advertising, public relations, social media, and direct marketing to consistently communicate a brand's identity and message to target audiences. 2. The IMC process begins with understanding audiences, their behaviors, and preferences to inform content across channels. It also involves selecting the right messengers and coordinating efforts over time for consistency. 3. Implementation involves executing the campaign across chosen channels through activities like ads, social posts, and events while continuously monitoring performance and adapting the approach based on feedback.

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    Marketing Assignment

    Uploaded by

    surajss855
    18 views5 pages
    1. Integrated marketing communication (IMC) involves coordinating various channels such as advertising, public relations, social media, and direct marketing to consistently communicate a brand's identity and message to target audiences. 2. The IMC process begins with understanding audiences, their behaviors, and preferences to inform content across channels. It also involves selecting the right messengers and coordinating efforts over time for consistency. 3. Implementation involves executing the campaign across chosen channels through activities like ads, social posts, and events while continuously monitoring performance and adapting the approach based on feedback.

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    marketing assignment

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    1. Integrated marketing communication (IMC) involves coordinating various channels such as advertising, public relations, social media, and direct marketing to consistently communicate a brand's identity and message to target audiences. 2. The IMC process begins with understanding audiences, their behaviors, and preferences to inform content across channels. It also involves selecting the right messengers and coordinating efforts over time for consistency. 3. Implementation involves executing the campaign across chosen channels through activities like ads, social posts, and events while continuously monitoring performance and adapting the approach based on feedback.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views5 pages

    Marketing Assignment

    Uploaded by

    surajss855
    1. Integrated marketing communication (IMC) involves coordinating various channels such as advertising, public relations, social media, and direct marketing to consistently communicate a brand's identity and message to target audiences. 2. The IMC process begins with understanding audiences, their behaviors, and preferences to inform content across channels. It also involves selecting the right messengers and coordinating efforts over time for consistency. 3. Implementation involves executing the campaign across chosen channels through activities like ads, social posts, and events while continuously monitoring performance and adapting the approach based on feedback.

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    Tateyatedarketuag

    Communication
    tated mankig connicaton tTM), is
    a nijud and
    Oraling
    lonsumei achesd
    waniaus chanlo and touohpanto
    to ense cornsitney in
    ta
    and brandig
    lopriena that econad
    uith ae
    Cohsin
    ngt auder
    bvalns the slratye caendinaton
    comnicaten hanns bath
    muttpl
    Vtiaditsal and digital. hi can includi
    ha
    Felatono, daal media,
    adatuing,marktng,
    publio ewnti, and met. h
    contnt
    Guat
    cach chanel complmts thu
    the athns

    A praeus inalrs awal y itps:


    IMC legins with
    angt aulnca, 'thui bhaviass,
    prylrenas,and nuob. his iamatan
    the
    with the audina.
    b
    &utting klan ayeatuo:
    shlishd
    Chon ard muaswabt syuino
    Baud argaiinatn's Bunall mantiliy

    a condistnt and
    cemnuicat the
    band idntit nd
    tangt auaner.
    ayl| Cheasing ta Rght Min af lonnwicator Mannls:
    his tios vduds sdwvtaing, public rualäns,
    nen.
    seial ndla, ahct mankting vuo and
    ed oordnatn and ioreltiny
    his stp incluco condistncy in tine, visual
    ard evall bnanding. ihis inaws that the audlima
    and cshuut bmand erpoicne.
    7mplmuntaton and Eeeilen:
    na the plar is in place, the IMC copnign
    is cutd aoso chásn clannels. Shis may
    elns Aunning ad, pubihing ordut potla
    in emnt and tngaging with the autima
    uanieuó tauchplints.
    Routs:

    Contnuaus montonig
    pufamane is catal
    the
    Metics uch as Auaoy
    kngagrent, conehsion hats, and sals ane
    the IMC
    nayud to lased on the
    dojustiunto are mad

    tll fudback and Adapalen


    fudlack Aom tu audlunea and pnfenane
    dati puaiah uauale insighta. IMC
    itnatne puoaso, rd engdrinatisns we this
    angaing ipenmit and hilnance.
    Media Planing
    and ategy
    Media sihgg plarning and otatgy invlu
    the
    mest ctve 'miaiolwttying andtosudling
    cbanels dlbvadu
    hankitny msag to tu Zangt audince. Hosis
    y tonponis:
    Chanly atlne thu adwitoing and manklng
    hee cald inaud bo brand
    ayecds.
    alnuns, dad grratin, sade,
    -tn
    2.
    Unduothd the adnayaghee, pygnapias
    and behaviarn a! th tongdt audnd this
    ifarmati guil media chaics to enswe

    3Budget Uocatien:
    Dtinire te
    usaLA stutjucaly iá Cucial, condduring
    Moia Min:
    his may inchuds taditiomalchanrnels lb Ty radia,
    a soiel meia, aiyalay ads, and
    danch ngin
    5. Medo Reanch!
    hio includs ndritndig pat tints,
    timed, prtaad
    charnelo, and conitnt pinas

    his nalns aecning dh


    the bst hato and
    placunenti basd o thu udgt and ompaig

    eosae and bate: Chestiut


    caln assto
    musage and
    brit a compelling hun mdia chavls.
    tht align with lthe
    Adapt to tunds:
    ddapt the maia stiatyy to linag ngig
    agdentnitis and day
    9.
    Measu the Aitir on imstnt ly
    te inpact
    indicatnb

    .
    achasd all chacn mdia
    chares ta chit a cahdine lnd inag.
    IMC hancs the t

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