1. Visual information uses various media like photography, video, and infographics to creatively represent ideas and concepts in a way that aids learning.
2. Visual media can be formally produced by organizations for educational purposes or informally produced and includes elements like line, shape, color, form and texture that make up the basic building blocks of visual design.
3. Key principles for effective visual design include consistency, having a clear center of interest, achieving balance, harmony, contrast and directional movement to guide the viewer's eye through the composition in an engaging way.
1. Visual information uses various media like photography, video, and infographics to creatively represent ideas and concepts in a way that aids learning.
2. Visual media can be formally produced by organizations for educational purposes or informally produced and includes elements like line, shape, color, form and texture that make up the basic building blocks of visual design.
3. Key principles for effective visual design include consistency, having a clear center of interest, achieving balance, harmony, contrast and directional movement to guide the viewer's eye through the composition in an engaging way.
1. Visual information uses various media like photography, video, and infographics to creatively represent ideas and concepts in a way that aids learning.
2. Visual media can be formally produced by organizations for educational purposes or informally produced and includes elements like line, shape, color, form and texture that make up the basic building blocks of visual design.
3. Key principles for effective visual design include consistency, having a clear center of interest, achieving balance, harmony, contrast and directional movement to guide the viewer's eye through the composition in an engaging way.
1. Visual information uses various media like photography, video, and infographics to creatively represent ideas and concepts in a way that aids learning.
2. Visual media can be formally produced by organizations for educational purposes or informally produced and includes elements like line, shape, color, form and texture that make up the basic building blocks of visual design.
3. Key principles for effective visual design include consistency, having a clear center of interest, achieving balance, harmony, contrast and directional movement to guide the viewer's eye through the composition in an engaging way.
creative representation or interpretation of an idea, concept, or emotion using different media. 1. Visual media and information – materials, programs, applications, and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation, and production of visual images. 2. Types of visual media – photography, video, screenshots, infographics, data visualization (charts and graphs), comic strips/cartoons, memes, visual notetaking, etc. 3. Formally and informally produced visual media – visual media produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced. 4. Purpose of visual information - the primary purpose of visual information is to gain attention, create meaning, and facilitate retention 5. Visual design elements – the building blocks or basic units in the construction of a visual image. DESIGN ELEMENTS
LINE – describes a shape or outline. It
can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour SHAPE – usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture. Shape may also be organic . VALUE – the degree of light and dark in a design. It is the contrast between black and white and all the tones in between. TEXTURE – the way a surface feels or is perceived to feel. Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects. COLOR– determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue). It is therefore important to create color palettes that will evoke the appropriate audience reactions FORM – a figure having volume and thickness. An illusion of a 3-dimensional object can be implied through the use of light and shading. Form can be viewed from many angles. VISUAL DESIGN PRINCIPLES:
Consistency of margins, typeface,
typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page. CENTER OF INTEREST– an area that first attracts attention in a composition. This area is more important when compared to the other objects or elements in a composition. BALANCE– a feeling of visual equality in shape, form, value, color, etc. Balance can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced. HARMONY– brings together a composition with similar units. For ex., if your composition is using wavy lines and organic shapes, you should consistently use these types of lines and not put in just one geometric shape. CONTRAST- shows the difference between shapes and can be used as a background to bring objects out and forward in a design. It can also be used to create an area of emphasis. DIRECTIONAL MOVEMENT- a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way of placement and position. RHYTHM – a movement in which some elements recur regularly. Like a dance, it will have a flow of objects that will seem like the beat of music. PERSPECTIVE – this is created through the arrangement of objects in two-dimensional space to look like what they appear in real life. Is a learned meaning of the relationship between different objects seen in space. THANK YOU!!!