Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                

Visual Mil Report

Download as pdf or txt
Download as pdf or txt
You are on page 1of 22

VISUAL

INFORMATION
AND MEDIA
Visual Information

Visual information is the artistic or


creative representation or
interpretation
of an idea, concept, or emotion using
different media.
1. Visual media and information –
materials, programs, applications, and the
like
that teachers and students use to formulate
new information to aid learning
through the use, analysis, evaluation, and
production of visual images.
2. Types of visual media –
photography, video, screenshots,
infographics, data
visualization (charts and graphs),
comic strips/cartoons, memes, visual
notetaking, etc.
3. Formally and informally produced visual
media – visual media produced by
formal organizations such as schools,
government, and established
media/publishing outfits are considered
formally produced.
4. Purpose of visual information
- the primary purpose of visual
information is to
gain attention, create meaning, and
facilitate retention
5. Visual design elements – the
building blocks or basic units in
the construction
of a visual image.
DESIGN ELEMENTS

 LINE – describes a shape or outline. It


can create texture and can be thick or
thin. Lines may be actual, implied, vertical,
horizontal, diagonal, or contour
 SHAPE – usually a geometric area
that stands out from the space next to
or
 around it, or because of differences in
value, color, or texture. Shape may
also be organic .
VALUE – the degree of light and dark
in a design. It is the contrast between
 black and white and all the tones in
between.
 TEXTURE – the way a surface feels or is
perceived to feel. Visual texture is the
illusion of the
 surfaces peaks and valleys, resulting in a
feeling of smoothness or roughness in
 objects.
 COLOR– determined by its hue (name of
color), intensity (purity of the hue), and
 value (lightness or darkness of hue). It is
therefore
 important to create color palettes that will
evoke the appropriate audience
 reactions
 FORM – a figure having volume and
thickness. An illusion of a 3-dimensional
 object can be implied through the use of
light and shading. Form can be viewed
 from many angles.

VISUAL DESIGN PRINCIPLES:

Consistency of margins, typeface,


typestyle, and colors is necessary,
especially
in slide presentations or documents that
are
more than one page.
CENTER OF INTEREST– an area that first
attracts attention in a composition. This area
is more important when compared to the
other objects or elements in a composition.
BALANCE– a feeling of visual equality in
shape, form, value, color, etc. Balance can be
symmetrical and evenly balanced, or
asymmetrical and unevenly balanced.
HARMONY– brings together a composition
with similar units. For ex., if your
composition is using wavy lines and organic
shapes, you should consistently use these types
of lines and not put in just one
geometric shape.
CONTRAST- shows the difference between
shapes and can be used as a background to
bring objects out and forward in a design. It
can also be used to create an area of
emphasis.
DIRECTIONAL MOVEMENT- a visual flow
through the composition. It can be the
suggestion of motion in a design as you
move from object to object by way of
placement and position.
RHYTHM – a movement in which some
elements recur regularly. Like a dance, it
will have a flow of objects that will seem like
the beat of music.
PERSPECTIVE – this is created through the
arrangement of objects in two-dimensional
space to look like what they appear in real
life. Is a learned meaning of the
relationship between different objects seen
in space.
THANK YOU!!!

You might also like