CC2104FINALS

EXECUTIVE SUPPORT SYSTEM DRILL-DOWN CAPABILITIES
ESS
MODULE 8 LESSON 1, 2, & 3 - should be able to allow the user to
go deep and analyze why a certain
EXECUTIVE SUPPORT SYSTEM (ESS) situation happened at the click of a
- also known as "executive mouse.
information system" is a software
used by companies which enables DATA CONSOLIDATION &
the top management to take better AGGREGATION
decisions in favor of the company. - ESS should collect data from other
- helps to analyze the data systems and sources then
systematically and helps the consolidate and interpret it.
companies to even forecast and
prepare for the future. CUSTOMIZATION & PERSONALIZED
- saves valuable time of the HUMAN RESOURCES
executives in digging the huge pile - ESS should be able to allow the user
of information. to go deep and analyze why a
certain situation happened.
EXAMPLES OF INTELLIGENT
INFORMATION: PRESENT DATA SUMMARIZED IN
● The information that the Executive GRAPHICS, TABLES, & TEXT
Support System uses is - ESS should present information in a
intelligence-based. summarized manner since the
● External databases system is for the executive.
● Technology reports like patent
records etc. REAL-TIME REPORTING
● Technical reports from consultants - ESS should be able to present data
● Market reports in real time for prompt
● Confidential information about decision-making.
competitors
● Speculative information like market ADVANTAGES & DISADVANTAGES OF
conditions EXECUTIVE SUPPORT SYSTEM
● Government policies
● Financial reports and information. ADVANTAGES OF ESS
● Easy for upper level executive to use
FEATURES OF EXECUTIVE SUPPORT ● Ability to analyze trends
SYSTEM: ● Augmentation of managers'
1. Drill-down Capabilities leadership capabilities
2. Data Consolidation and Aggregation ● Enhance personal thinking and
3. Customization and Personalized decision- making
4. Present Data Summarized in ● Contribution to strategic control
Graphics, Tables, and Text flexibility
5. Real Time ● Enhance organizational
competitiveness in the market place
● Instruments of change achieve the same without the
● Increased executive time horizons. system. Automation improves
● Better reporting system productivity and increases efficiency.
● Improved mental model of business
executive DISADVANTAGES OF ESS
● Help improve consensus building ● Functions are limited
and communication ● Hard to quantify benefits
● Improve office automation ● Executive may encounter
● Reduce time for finding information information
● Early identification of company ● overload
performance ● Type here to search
● Detail examination of critical success ● System may become slow
factor ● Difficult to keep current data
● Better understanding ● May lead to less reliable and
● Time management insecure data
● Increased communication capacity ● Excessive cost for small company
and quality
- The cost of implementing is high,
- The system enables the top particularly for small organizations. It
executive personnel to get real-time requires investment in infrastructure
data that can be used for informed such as hardware, software, human
decision-making. The executive can resource, and data security among
use the system to detect new trends others.
or patterns and make decisions for - The organization should implement
the betterment of the organization on best practices when it comes to data
time security since the system deals with
- The system enables the top highly sensitive and organizations'
executive personnel to get real-time confidential data.
data that can be used for informed
decision-making. The executive can
use the system to detect new trends
or patterns and make decisions for
the betterment of the organization on
time.
- The system improves the
decision-making process. This is
achieved by making decisions based
on data that is consolidated from
both internal and external sources.
- The ESS automates the process of
collecting, consolidating, and
reporting data from different
sources. This reduces the time and
cost that would otherwise take to
MARKETING INFORMATION SYSTEM ● AIRLINE AND HOTEL
RESERVATION
Module 9 Lesson 1, 2, & 3
MARKETING INFORMATION SYSTEMS

- A Marketing Information System
(MKIS) is a platform for collecting,
storing, analyzing, and distributing
essential marketing data received
from internal and external resources.
- With this information, they can
develop a targeted marketing plan,
including product positioning,
pricing. and promotion.
-
WHY MKIS IS IMPORTANT?
- With the help of accurate
information. about your marketing
environment, competitors,
customers, and their behavior, you'll
manage to make better campaigns.
-
5 SOURCES OF MARKETING
INFORMATION:
● Internal Data
● Market Research
● Social Media
● Customer Feedback
● Competitor Analysis
4 MARKETING INFORMATION SYSTEM

COMPONENTS:
● INTERNAL RECORDS
● MARKETING INTELLIGENCE
● MARKETING DECISION SUPPORT
SYSTEM
● MARKETING RESEARCH
●
Examples:
● CUSTOMER'S WITH LOYALTY
CARDS
● CUSTOMER'S ONLINE STORE
PROFILE
● ONLINE BOOKING
HUMAN RESOURCE INFORMATION TRAINING AND DEVELOPMENT
SYSTEM Employees
- have to undergo a training program,
MODULE 10 LESSON 1 which assists them to put up a better
performance on the job
Human Resource (HR)
- is the division of an organization that PERFORMANCE APPRAISAL
is responsible for recruiting, - is the process by which
screening, hiring, and training new organizations or company collect
employees. information about how well
employees are doing their jobs
HRIS
- is a software or online solution for COMPENSATION PLANNING AND
the data entry. data tracking, and REMUNERATION
data information needs of the - A compensation plan is a set of
Human Resources. guidelines for employees' salaries,
bonuses, and equity. Remuneration
Human Resource Management (HRM) is the total compensation received
- is an operation in companies by an employee
designed to maximize employee
performance in order to meet the FEATURES OF HRIS:
employer's strategic goals and ● It is pervasive in nature, as it is
objectives. present in all industries.
● It focuses on outcomes and not on
HUMAN RESOURCES PLANNING rules.
- the process by which a company ● It helps employees develop and
identifies how many positions are groom their potential completely.
vacant, have excess or shortage of ● It motivates employees to give their
staff best to the company.
● It is all about people at work, as
JOB ANALYSIS DESIGN individuals as well as in groups.
- Can be defined as the process of ● It tries to put people on assigned
noticing and regulating in detail the tasks in order to have good
particular job duties production or results.
● It helps a company achieve its goals
RECRUITMENT AND SELECTION in the future by facilitating work for
- Are two key parts of the hiring competent and well-motivated
process that allow companies to find employees.
and attract the best talent ● It approaches to build and maintain
cordial relationship among people
ORIENTATION AND INDUCTION working at various levels in the
- Background, culture, and etc company
BENEFITS OF HRIS
- An effective HRIS provides
information on just about anything
the company needs to track and
analyze about their employees,
former employees, and applicants
- Human Resources staff enable
employees to do their own benefits
updates and address changes, thus
freeing HR staff for more strategic
functions
- Managers can access the
information they need to legally,
ethically, and effectively support the
success of their reporting employees
HRIS
- Is a software or online solution for
the data entry, data tracking, and
data information needs of the
Human Resources, payroll,
management, and accounting
functions within a business

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EXECUTIVE SUPPORT SYSTEM DRILL-DOWN CAPABILITIES

MARKETING INFORMATION SYSTEMS

4 MARKETING INFORMATION SYSTEM

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