Sem 820
Sem 820
Sem 820
Semester-VIII
UNIT I
INTRODUCTION
Security trends – Legal, Ethical and Professional Aspects of Security, Need
for Security at Multiple levels, Security Policies – Model of network
security – Security attacks, services and mechanisms – OSI security
architecture – Classical encryption techniques: substitution techniques,
transposition techniques, steganography- Foundations of modern
cryptography: perfect security – information theory – product cryptosystem
– cryptanalysis.
UNIT II
SYMMETRIC KEY CRYPTOGRAPHY
MATHEMATICS OF SYMMETRIC KEY CRYPTOGRAPHY: Algebraic
structures – Modular arithmetic-Euclid’s algorithm- Congruence and
matrices -Groups, Rings, Fields- Finite fields- SYMMETRIC KEY
CIPHERS: SDES – Block cipher Principles of DES – Strength of DES –
Differential and linear cryptanalysis – Block cipher design principles –
Block cipher mode of operation – Evaluation criteria for AES – Advanced
Encryption Standard – RC4 –
Key distribution.
UNIT III
PUBLIC KEY CRYPTOGRAPHY
MATHEMATICS OF ASYMMETRIC KEY CRYPTOGRAPHY: Primes –
Primality Testing –Factorization – Euler‘s totient function, Fermat‘s and
Euler‘s Theorem – Chinese Remainder Theorem – Exponentiation and
logarithm – ASYMMETRIC KEY CIPHERS: RSA cryptosystem – Key
distribution – Key management – Diffie Hellman key exchange -ElGamal
cryptosystem – Elliptic curve arithmetic-Elliptic curve cryptography.
UNIT IV
MESSAGE AUTHENTICATION AND INTEGRITY
Authentication requirement – Authentication function – MAC – Hash
function – Security of hash function and MAC – SHA –Digital signature
Maulana Abul Kalam Azad University of Technology, West Bengal
(Formerly West Bengal University of Technology)
Syllabus of B. Tech. in Computer Science and Business Systems
(Applicable from the Academic Session 2020-2021)
Mechanics.
Course Outcomes:
Topics to Be Covered:
UNIT –I
Introduction: Introduction to the course, Introduction to service operations, Role of service in
economy and society, Introduction to Indian service sector
Nature of Services and Service Encounters: Differences between services and operations, Service
package, characteristics, various frameworks to design service operation system, Kind of service
encounter, importance of encounters
Service-Dominant Logic: From Goods-Dominant logic to Service-Dominant logic, Value Co-creation
UNIT – II
Service Strategy and Competitiveness: Development of Strategic Service Vision (SSV), Data
Envelopment Analysis
New Service Development: NSD cycle, Service Blueprinting, Elements of service delivery system
Service Design: Customer Journey and Service Design, Design Thinking methods to aid Service
Design
Locating facilities and designing their layout: models of facility locations (Huff's retail model), Role
of service-scape in layout design
Service Quality: SERVQUAL, Walk through Audit, Dimensions of Service quality & other quality tools
UNIT – III
Service Guarantee & Service Recovery: How to provide Service guarantee? How to recover from
Service failure?
UNIT – IV
Forecasting Demand for Services: A review of different types of forecasting methods for demand
forecasting.
Managing Capacity and Demand: Strategies for matching capacity and demand, Psychology of
waiting, Application of various tools used in managing waiting line in services.
Managing Facilitating Goods: Review of inventory models, Role of inventory in services
Managing service supply relationship: Understanding the supply chain/hub of service, Strategies for
managing suppliers of service
Vehicle Routing Problem: Managing after sales service, Understanding services that involve
transportation of people and vehicle, Techniques for optimizing vehicle routes
UNIT – V
Service Innovation: Services Productivity, Need for Services Innovation
Student Project:
Option 1: Choose any service organization around and present it from the perspective of: nature of
service, classification of service, blueprint or service design analysis, service quality, and any
additional perspective you would like to add.
Option 2: Choose any latest research paper in services and explain your understanding and feedback
on the same.
Text Books:
1. Fitzsimmons & Fitzsimmons, Service Management: Operations, Strategy, Information Technology,
McGraw Hill publications (7th edition)
Maulana Abul Kalam Azad University of Technology, West Bengal
(Formerly West Bengal University of Technology)
Syllabus of B. Tech. in Computer Science and Business Systems
(Applicable from the Academic Session 2020-2021)
Reference Books:
1. Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services marketing: Integrating customer
focus across the firm. McGraw Hill.
2. Lovelock, C. (2011). Services Marketing, 7/e. Pearson Education India
3. Reason, Ben, and Lovlie, Lavrans, (2016) Service Design for Business: A Practical Guide to
Optimizing the Customer Experience, Pan Macmillan India,
4. Chesbrough, H. (2010). Open services innovation: Rethinking your business to grow and compete in
a new era. John Wiley & Sons.
Reference Papers:
1. Karmarkar, U. (2004). Will you survive the services revolution? Harvard Business Review, 100-107.
2. Vargo, S. L., & Lusch, R. F. (2008). From goods to service (s): Divergences and convergences of
logics. Industrial marketing management, 37(3), 254-259.
3. Vargo, S. L., & Lusch, R. F. (2008). “Service-Dominant Logic: Continuing the Evolution,” Journal
of the Academy of Marketing Science (36:1), pp. 1-10
4. Silvestro, R., Fitzgerald, L., Johnston, R., & Voss, C. (1992). Towards a classification of service
processes. International journal of service industry management, 3(3), 62-75.
5. Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service
systems and service logic perspective. European management journal, 26(3), 145-152.
6. Shostack, G.L., (1984), “Designing Services That Deliver,” Harvard Business Review, January-
February 1984, pp. 132-139
7. Evenson, S., & Dubberly, H. (2010). Designing for service: Creating an experience advantage.
Introduction to service engineering, 403-413.
8. Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries
Journal, 16(2), 140-164.
9. Goldstein, S. M., Johnston, R., Duffy, J., & Rao, J. (2002). The service concept: the missing link in
service design research? Journal of Operations management, 20(2), 121-134.
10. Kumar, A., Zope, N. R., & Lokku, D. S. (2014, April). An approach for services design by
understanding value requirements, identifying value carriers, developing value proposition, and
subsequently realizing value. In Global Conference (SRII), 2014 Annual SRII (pp. 298-304). IEEE.
11. Parasuraman, A., Zeithaml, V.A., and Berry, L.L., (1985), “A Conceptual Model of Service Quality
and Its Implications for Future Research,” The Journal of marketing, Vol. 49, No. 4, pp. 41-50
12. Cronin, J.J., and Taylor, S.A., (1992), “Measuring Service Quality: A Reexamination and
Extension,” The Journal of Marketing, Vol. 56, No. 3, pp. 55-68
13. Van Ree, H. J., (2009), Service Quality Indicators for Business Support Services, Ph.D. Thesis,
University College London, London.
14. Zope, N. R., Anand, K., & Lokku, D. S. (2014, April). Reviewing Service Quality for IT Services
Offerings: Observations in the Light of Service Quality Models & Determinants. In Global Conference
(SRII), 2014 Annual SRII (pp. 43-49). IEEE.
15. Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E., and Schlesinger, L.A., (2008), “Putting
the Service-Profit Chain to Work,” Best of HBR, Harvard Business Review, July-August 2008, pp.
118-128
16. Clatworthy, S. (2011). Service innovation through touch-points: Development of an innovation
toolkit for the first stages of new service development. International Journal of Design, 5(2).
17. Barras, R. (1986). “Towards a Theory of Innovation in Services,” Research Policy (15), pp. 161-
173.
18. Gustafsson, A., and Johnson, M. (2003). Competing in a Service Economy: How to Create a
Competitive Advantage Through Service Development and Innovation, San Francisco: Jossey-Bass.
19. Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015). “Service innovation in the digital age:
key contributions and future directions”. Mis Quarterly, 39(1), 135-154.
20. Lusch, R. F., and Nambisan, S. (2015). “Service Innovation; A Service-Dominant Logic Perspective,”
MIS Quarterly (39:1), pp.155-175
Maulana Abul Kalam Azad University of Technology, West Bengal
(Formerly West Bengal University of Technology)
Syllabus of B. Tech. in Computer Science and Business Systems
(Applicable from the Academic Session 2020-2021)
RESEARCH METHODOLOGIES(PROJCSBS801)
Pre-requisites: NA
COURSE OBJECTIVE(S)
To understand some basic concepts of research and its methodologies
To identify appropriate research topics
To select and define appropriate research problem and parameters
To prepare a project proposal (to undertake a project)
To organize and conduct research (advanced project) in a more appropriate
manner
To write a research report and thesis
To write a research proposal (grants)
Unit 1: (9 hrs)
RESEARCH FORMULATION AND DESIGN
Motivation and objectives – Research methods vs. Methodology. Types of research –
Descriptive vs. Analytical, Applied vs. Fundamental, Quantitative vs. Qualitative,
Conceptual vs. Empirical, concept of applied and basic research process, criteria of
good research. Defining and formulating the research problem, selecting the problem,
necessity of defining the problem, importance of literature review in defining a
problem, literature review - primary and secondary sources, reviews, monograph,
patents, research databases, web as a source, searching the web, critical literature
review, identifying gap areas from literature and research database, development of
working hypothesis.
Unit 2: (9 hrs)
DATA COLLECTION AND ANALYSIS
Accepts of method validation, observation and collection of data, methods of data
collection, sampling methods, data processing and analysis strategies and tools, data
analysis, with statically package (Sigma STAT,SPSS for student t-test, ANOVA, etc.),
hypothesis testing.
Unit 3: (9 hrs)
RESEARCH ETHICS, IPR AND SCHOLARY PUBLISHING
Ethics - ethical issues, ethical committees (human & animal); IPR - intellectual
property rights and patent law, commercialization, copyright, royalty, trade related
aspects of intellectual property rights (TRIPS); scholarly publishing - IMRAD
concept and design of research paper, citation and acknowledgement, plagiarism,
reproducibility and accountability.
Unit 4: (9 hrs)
INTERPRETATION AND REPORT WRITING
Meaning of Interpretation, Technique of Interpretation, Precaution in Interpretation,
Significance of Report Writing, Different Steps in Writing Project Report, Layout of
the Project/Research Report, Types of Reports, Oral Presentation, Mechanics of
Writing a Project/Research Report, Precautions for Writing Research Reports,
Conclusions.
Maulana Abul Kalam Azad University of Technology, West Bengal
(Formerly West Bengal University of Technology)
Syllabus of B. Tech. in Computer Science and Business Systems
(Applicable from the Academic Session 2020-2021)
RESOURCES:
Text books:
1. Garg, B.L., Karadia, R., Agarwal, F. and Agarwal, U.K., 2002. An introduction to
ResearchMethodology, RBSA Publishers.
2. Kothari, C.R., 1990. Research Methodology: Methods and Techniques. New Age
International.418p.
3. Sinha, S.C. and Dhiman, A.K., 2002. Research Methodology, Ess Ess Publications.
2 volumes.
MODULE 1
MODULE 2
Suggested Readings: