“Study on RED concept and market availability and purity

of Coca -Cola Company Product”

At
Training Institute
Submitted in partial fulfillment of the requirement of the degree
Of
MASTER OF BUSINESS ADMINISTRATION

Submitted By: Submitted To:

Sunny kumar Mr. Rahul Rawat Sir
MBA

Mangalmay Institute of Management and Technology

Greater Noida.

1
 DECLARATION

I Sunny kumar hereby declared that the work for the project report entitled “Study on
RED concept and market availability and purity of Coca -Cola Company Product” is
being submitted in fullfillment of the Industrial Training Program in Coca-Cola
Company, and is result of self work done carried out by me under the guidance of Mr.
Rahul Rawat Sir.

I furthe declare that to my knowledge, the structure and content of this project are
original and have not been submitted before any purpose.

Sunny kumar
MBA

2
 ACKNOWLEDGEMENT

This project is a result of dedicated effort. It gives me an immerse pleasure to prepare

this project report on “ Study on RED concept and market availability and purity of
Coca-Cola Product”.

I would like to thanks our project guide, Mr. Rahul Rawat Sir for consultative help
and constructive suggestion on the matter in this project. It was a great experience for
me to work in Coca- Cola company, through which I could learn how to work in a
professional challenging environment.

I wish my deep sense of gratitude to Mr. Rahul Rawat Sir whose affectionate
guidance has enabled me to complete this training successfully. I also wish my deep
sense of gratitude to Mr. Abhishek Sharma (HOD) Training & Placement Officer and
other faculty member whose guidance and encouragement made my training
successfully.

3
 PREFACE

The summer training program are designed to give the practical knowledge of
corporate world. Training is usually meant for such vocation where advanced
theoretical knowledge is to be backed up by practical experience on the job and it is
because of this reason that summer training programs are designed. So, that the future
manager becomes ready to take the future responsibilities.

I also have been privileged enough to join Coca-Cola one of the biggest brand in
beverage industry in the world.

I have achieved a lot of experience and confidence over the past four weeks which
will help me to take the future responsibilities on my shoulders.

During this period, I was asked to found out the “Execution mapping in RED outlets
of Coca- Cola”. In the training program I had tried my level best to arrange the work
in systematic and chronological way.

This Endeavour shall provide the Coca-Cola marketing department, an idea about
market condition. Therefor, it is hoped with all sincerity that this work shall be
definite use to the organization.

4
 EXECUTIVE SUMMARY

This report has been prepared with a specific purpose in mind. It outlines the history
and current scenario of the coca-cola company and globally and locally. The first part
of the study takes us through the present state of affairs of the beverage industry and
Coca-Cola Company globally.

The report contains a brief introduction of Coca-Cola Company and Coca-Cola India
and a detailed view of the tasks, which have been undertaken to analyze the market of
Coca-Cola. The main objective of this report is to analyze and study in efficient way
the current position of Coca-Cola Company. The study also aims to perform Market
Analysis of Coca-Cola Company & find out different factors affecting the growth of
Coca-Cola. Another objective of the study was to perform Competitive analysis
between Coca-Cola and its competitors. Apart from these objectives this study is also
conducted to understand the Urban Expansion Through Wholesale towards Coca-Cola
products.

5
 INDEX

6
 CHAPTER-1

INTRODUCTION

Coca-Cola is one of the world's most iconic and recognizable

beverage companies, known for its flagship product, Coca-Cola, a carbonated soft
drink that has become a global symbol of refreshment and happiness. Founded in
1886 by Dr. John S. Bremerton in Atlanta, Georgia, USA, Coca-Cola has grown to be
one of the most valuable and beloved brands worldwide.

 Product Range: While Coca-Cola is best known for its classic Coca-Cola soda,
the company offers a diverse portfolio of beverages. These include other
carbonated soft drinks like Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, and
many more. Coca-Cola has also expanded into non-carbonated beverages,
including juices, teas, sports drinks, bottled water, and energy drinks.

 Global Presence: Coca-Cola is a truly global company, with products sold in

over 200 countries and territories. It operates an extensive distribution network,
making its beverages widely accessible to consumers worldwide.

 Branding and Marketing: The Coca-Cola brand is synonymous with happiness,

celebration, and togetherness. Its red and white logo, along with memorable
marketing campaigns and slogans like "Open Happiness" and "Taste the Feeling,"
have left a lasting impression on consumers for generations.

7
 Social Impact and Initiatives: Coca-Cola has engaged in various social and
environmental initiatives, including water stewardship, recycling programs, and
efforts to empower local communities through economic development and job
creation.

 Cultural Influence: Coca-Cola has woven itself into the fabric of popular
culture, appearing in movies, songs, and advertisements. Its iconic red and white
vending machines and distinctive glass bottles have become symbols of nostalgia
and happiness.

 Innovation: Over the years, Coca-Cola has been at the forefront of product
innovation, introducing new flavors and responding to changing consumer
preferences, such as the expansion of its portfolio to include low-calorie and no-
sugar options.

 Legacy and Tradition: Coca-Cola's rich history, dating back over a century, has
contributed to its enduring legacy and global appeal. The company has
maintained a sense of tradition while adapting to contemporary market trends.

 Global Reach and Local Focus: Coca-Cola combines its global scale with a
local focus, tailoring its marketing and products to suit regional tastes and
preferences in different markets.

8
 SLMG COCA-COLA BEVERAGES.

Our Company
History of Coca Cola
Our Manufacturing Footprint
BRANDS
GALLERY
CAREERS
CONTACT US
About US
Flagship Company of Ladhani Group
Associated with Coca Cola for 30+ years
Highly successful Bottling franchises across Uttar Pradesh and Uttarakhand
Large investments in Manufacturing, Sales & Distribution infrastructure
United to Grow ahead
Distribution
More than 1.5 Million Outlets.
A network of 1500+ Distributors
30+ Warehouses (Fulfillment Centre)
25+ Transporters
Technology
We use digital technology and Applications - Our Distribution Management System
and Enterprise Resource Planning Application, enables us to retrieve data in real time.

Manufacturing Facility
Our 7 factories spread across Uttar Pradesh in India with State-of-the-art
Manufacturing Facility.

9
Mission icon
Our Mission
Build A High Performance, Future Ready & Sustainable Organization

Mission icon
Our Ambition
Be amongst the top 10 bottlers of Coca Cola worldwide by 2030.

Our Brands
View All Products
Why SLMG
Be part of the growing organization
Unlimited career for talented professionals
Learn seamlessly in a dynamic environment
Opportunity to contribute in co-creating future ready SLMG
Careers
Our Core Values (Integrity, Respect, Ownership, Drive, Partnership and Future
Ready) helps us shape foundations of Organization culture at SLMG and sets the
context for everything today & tomorrow @ SLMG.

Our Ways of Working based on 6E Model of Engagement & Excellence curates the
pillars for SLMG as High Performing Organization and forms guiding principles for
Learning, Growth and Development Opportunities of Employees @ SLMG.

10
 CHAPTER-2

RED CONCEPT

RED stand for Right Execution Daily. It is a survey method for the company to know
their position in the market.

ABOUT RED

'Right Execution Daily', is a global program that Coke put in place to help their
sales teams showcase and manage the brand at the retailer level. This
concept includes a booklet that presents key information through a mix of
graphic elements aimed at simplifying complex messages.

 To check the availability of the visi cooler provided by the company to the retail
outlet for their products.

 To check the activation in various outlets.

 To check the branding order of the various products in the cooler.

RED ONE NORMS SLMG.

1.Availability- 50 Points.

2.Cooler-20 Points.

3.SOVI-15 Points.

4.Activation-15 Points.

11
OBJECTIVE OF STUDY RED.

 To main objective of this RED Project is to increase the sale of the company.
 To advertise the various products of the company.
 To find out the sales status of the company.
 To collect data from retailers for the activation of new channels of distribution.
 To study the pre sale concept of the product.
 To ensure the availability and visibility of the product.
 To analyse the effect of the scheme.

SCOPE OF THE STUDY

 By this study company can know its growth.

 This study helps company to know their actual position in the market.
 RED helps to find out the promotion activities of the company and help to make
relevant changes according to their rivalry company.
 This study ensure the availability of product in the market.
 The study help to find out the problem of the counter and to find out the
requirement for more sales.
 RED helps to maintain the outlets in a well designed way to attract the
consumers.

12
1.Availability-50 Points

Coca-Cola products are widely available in various points of sale across the world.
Coca-Cola is one of the most recognized and distributed beverage brands globally,
and its products can be found in numerous locations, including:

 Grocery stores and supermarkets: Coca-Cola products are commonly available in

the beverage section of most grocery stores and supermarkets.

 Convenience stores and gas stations: Many convenience stores and gas stations
stock Coca-Cola products for on-the-go customers.

 Restaurants and cafes: Coca-Cola beverages are often served in restaurants, cafes,
and fast-food chains as part of their drink menu.

 Vending machines: Coca-Cola has a vast network of vending machines that offer
their products in various locations, such as malls, public spaces, and educational
institutions.

13
Unforgivable SKUs=25 Points

CORE 6 SKU (min 6 bottle)

1 SKU: 4 Pts +
2 SKU: 7 Pts
3 SKU: 10 Pts
4 SKU: 16 Pts
5 SKU: 20 Pts
6 SKU: 25 Pts

If SS- then availability for UF need

To be chilled.

Maza Tetra.
250ml Thums up, Sprite.
750ml Sprite.
1L Thums up.
2L Sprite.

Other SKUs= 25 Points

Sparkling: 14 Points
(min 6 bottle)
+
JUICE: 8 Points
(min 6 bottles)
+
Mixers & Water & Energy:
3 Points (min 6 bottles)

14
2.VISI-COOLER=20 Points.

"Visi Cooler" is a term commonly used in the beverage industry for refrigerated
display units designed to showcase and cool beverages. These coolers are often used
by companies like Coca-Cola to keep their products cold and visible to customers in
retail stores, restaurants, or other establishments.

Coca-Cola, being one of the world's leading beverage companies, utilizes Visi
Coolers to promote and maintain the freshness of their products. These coolers are
typically branded with the Coca-Cola logo and colors to attract customers' attention
and increase sales.

Since my information might be outdated, I recommend checking with Coca-Cola's

official website or contacting their representatives for the most current and detailed
information about their products, including Visi Coolers, and their availability in your
specific location.

VISI-COOLER

15
 Prime position-2 Points.
 Purity- 12 Points.
 Self Order-2 Points.
 Brand Order-1 Points.
 Coke Zero Facing-1 Points.
 Charge of Cooler- 50%.

 BRAND ORDER.

The company has given a brand order to the market developers to arrange
the different brands in a specific order in the cooler.

The order should be in such a way-

 Thums up.
 Coca-Cola.
 Sprite.
 Fanta.
 Maza.
 Juice.
 Water.

16
3.SOVI ( Share of Visible INVENTORY)

SOVI" stands for "Share of Visible Inventory." It is a metric used in the retail industry
to measure the visibility and prominence of a brand's products on store shelves or
displays compared to competing brands. The metric is expressed as a percentage,
representing the proportion of shelf space or display space that a particular brand
occupies.

When you mentioned "15 Points" in relation to SOVI, it's likely that you are referring
to a 15% SOVI, meaning that the brand's products occupy 15% of the visible
inventory space in the store.

A higher SOVI indicates that the brand's products have better visibility and
prominence, which can be important for driving sales and increasing consumer
awareness. Retailers and manufacturers often use SOVI data to understand how well
their products are performing in-store and to make strategic decisions regarding
product placement and promotion.

It's important to note that the specific calculation and interpretation of SOVI may vary
slightly depending on the retailer or organization using the metric. Retailers might
have their own methodologies for measuring SOVI, and different product categories
may have different SOVI benchmarks.

17
 Warm display 60% - 8 Points
 Sparkling-5 Points.
 Juice 3 Points.
 Child- 5 Points.
 Sparkling-5 Points.
 Juice- 2 Points.
 Water 25% warm or child- 2 Points.

4. ACTIVATION- 15 Points.

"activation" refers to the execution of marketing strategies and campaigns designed

to engage consumers, promote a brand, and encourage specific actions or behaviors.
The term "15 points" doesn't have a standard meaning in this context, so I'll provide
you with a general explanation of activation in marketing:

Activation (Marketing Activation):

Definition: Marketing activation refers to the process of bringing a marketing

campaign to life and making it tangible through various channels and touchpoints.

 Goals: The primary goals of marketing activation are to create awareness, drive
customer engagement, and prompt desired actions, such as making a purchase,
signing up for a service, or participating in a promotion.

 Strategies: Marketers use a range of strategies for activation, such as experiential

marketing events, in-store promotions, digital marketing campaigns, social media
contests, product demonstrations, and influencer partnerships.

 Consumer Interaction: Activation focuses on creating interactive and

memorable experiences for consumers, which fosters a deeper connection
between the brand and its target audience.

18
 Metrics: The success of marketing activation is often measured using various
metrics, such as foot traffic, website visits, social media engagement, conversion
rates, and customer feedback.

 Personalization: Effective activation strategies often involve personalization,

tailoring the marketing experience to match the interests and preferences of
individual consumers.

 Brand Ambassadors: In some cases, brands may use brand ambassadors or

influences to represent and promote their products or services during activation
events or campaigns.

 On-ground and Online: Activation efforts can take place both in physical
locations (e.g., events, pop-up stores) and online platforms (e.g., social media
campaigns, online contests).

 Integration: Marketing activation is usually part of an overall marketing

strategy, integrating with other advertising efforts to create a cohesive and
impactful brand presence.

 Testing and Optimization: Marketers continually assess the effectiveness of

activation efforts, collecting data and feedback to optimize future campaigns and
improve results.

 Seasonal and Timely: Activation strategies may align with seasonal trends,
holidays, or special events to capitalize on heightened consumer interest and
engagement.

 Brand Building: While activation aims for immediate results, it also contributes
to long-term brand building and customer loyalty by leaving a lasting impression
on consumers.

19
 Exclusivity and Rewards: Brands often use activation to offer exclusive
promotions or rewards to consumers, incentivizing engagement and fostering a
sense of value.

 Call-to-Action: Activation campaigns typically include a clear call-to-action,

directing consumers to take the desired steps outlined in the marketing strategy.

 Creativity: Successful activation often relies on creativity and innovation to

stand out in the competitive marketing landscape and capture consumers'
attention.

1. Population Drive-6 Points.

 Board.
 Rack.
 Stand.
 Counter.
 Display.
 Flench.
 Hanger.
 PVC Pouch.

2. Input Drive. 7 Points.

 Banner, Poster, where written price.

 PVC Pouch.
 Counter Display.

3. Price Communication.- 2 Points

20
 ACTIVATION

21
 CHANNELS SEGMENTATION.

Channels segmentation, also known as channel segmentation, is a marketing strategy

that involves dividing the target market into distinct groups based on the specific
distribution or sales channels they use or prefer. This segmentation approach
recognizes that different customer segments may have unique preferences regarding
how they want to interact with a company or purchase its products. By tailoring
marketing efforts and distribution strategies to match the preferences of each segment,
businesses can improve customer satisfaction, increase sales, and enhance overall
marketing effectiveness.

Here are some key points about channels segmentation:

 Identifying Channel Preferences: The first step in channels segmentation is to

identify the various distribution or sales channels available to reach customers,
such as physical stores, online platforms, direct sales, wholesale, or third-party
retailers.

 Customer Preferences: By conducting market research and analyzing customer

behavior, businesses can understand which channels different customer segments
prefer to use when making purchases.

 Demographic and Behavioral Factors: Channels segmentation may consider

demographic factors (e.g., age, gender, location) and behavioral factors (e.g.,
shopping habits, online vs. offline preferences) to categorize customers into
distinct groups.

 Tailored Marketing Strategies: Once the segments are identified, businesses

can design marketing strategies specific to each segment's preferred channels,
ensuring that messages and promotions are delivered through the most relevant
platforms.

22
 Product Placement: Based on channel segmentation, companies can determine
the best locations to place their products to maximize visibility and accessibility
to target customers.

 Customer Experience: Channels segmentation helps improve the overall

customer experience by offering convenience and flexibility in how customers
interact and transact with the brand.

 Multichannel vs. Multichannel: Channels segmentation may lead to the

adoption of multichannel or multichannel strategies, where businesses integrate
and optimize various channels to create a seamless customer experience.

 Resource Allocation: By understanding the preferences of different customer

segments, businesses can allocate resources more efficiently to the most effective
channels, ensuring a better return on investment.

 Competitive Advantage: Effective channels segmentation can provide a

competitive advantage by catering to specific customer needs and preferences
better than competitors.

 Adaptability: Channels segmentation requires continuous monitoring and

adaptation to changes in customer behavior and technology advancements.

It's important to note that channels segmentation should align with a company's
overall marketing and business objectives. A comprehensive understanding of the
target market and its preferences is crucial for successful implementation.
Additionally, as consumer behavior evolves, companies need to be flexible and adapt
their segmentation strategies accordingly to stay relevant and competitive in the
market.

23
1. Traditional Grocery.
2. Self Service Grocery.
3. Convenience.
4. E&D Leisure.
5. E&D Convenience.

1. Traditional Grocery.

Traditional grocery refers to the conventional method of selling groceries, where

customers physically visit brick-and-mortar stores to purchase food and household
products. These traditional grocery stores have been the primary retail format for
groceries for many years, and they are still prevalent in many regions around the
world. Here are some key characteristics and features of traditional grocery stores:

 Physical Stores: Traditional grocery stores have physical locations that

customers can visit to shop for groceries and other household essentials. These
stores typically have well-organized aisles and shelves, allowing customers to
browse and select products in person.

 Wide Product Range: Traditional grocery stores offer a wide variety of

products, including fresh produce, packaged food, dairy products, beverages,
frozen goods, and non-food items like cleaning supplies and personal care
products.

 Customer Experience: Traditional grocery stores focus on providing a tangible

and interactive shopping experience. Customers can see, touch, and compare
products before making a purchase, which adds to the overall shopping
experience.

 Personal Interaction: In traditional grocery stores, customers can interact with

store staff, ask questions, and seek assistance in finding specific items or getting
recommendations.

24
 Immediate Gratification: With traditional grocery shopping, customers can take
their purchases home immediately after making a selection, without waiting for
shipping or delivery.

 Payment Options: Customers at traditional grocery stores can p


 ay for their purchases using various payment methods, including cash,
credit/debit cards, and in some cases, mobile payments.

 Promotions and Sales: Traditional grocery stores often offer promotional deals,
discounts, and loyalty programs to attract and retain customers.

 Local Presence: Many traditional grocery stores have a strong local presence and
serve as essential community hubs.

 Challenges and Competition: Traditional grocery stores face competition from

online grocery shopping, discount stores, and specialized food retailers, which
has led to innovations and adaptations in the grocery industry.

It's essential to note that while traditional grocery stores remain popular in many
areas, the retail landscape is continually evolving. Online grocery shopping, grocery
delivery services, and hybrid models that combine physical stores with digital
experiences are gaining traction as consumer preferences change and technology
advances. Retailers often embrace multichannel strategies, providing customers with a
seamless shopping experience across various channels to meet their diverse needs and
preferences

25
 Traditional Grocery
2.Self Service Grocery.

Self-service grocery refers to a retail format where customers are responsible for
selecting and purchasing their groceries without direct assistance from store staff. In
self-service grocery stores, customers typically navigate the aisles, pick the items they
want, and proceed to the checkout counters to complete their purchases. This format
is widely used in modern supermarkets and large grocery stores. Here are some key
features of self-service grocery:

 Aisles and Shelves: Self-service grocery stores are organized into various aisles
and shelves, categorizing products to facilitate easy navigation for customers.

 Wide Product Selection: These stores offer a diverse range of groceries,

including fresh produce, packaged food, beverages, household items, personal
care products, and more.

 Shopping Carts and Baskets: Customers can use shopping carts or baskets
provided by the store to carry their selected items while they shop.

 Product Information: Product information, such as prices, nutritional details,

and special offers, is typically displayed on labels or shelf tags.

 Freedom of Choice: Customers have the freedom to browse and choose products
based on their preferences, brands, and needs.

26
 Minimal Staff Assistance: While there are staff members available to assist
customers and manage the store, self-service grocery stores are designed to allow
customers to shop independently.

 Checkout Process: Once customers have finished shopping, they proceed to the
checkout area, where they scan or hand over their selected items to the cashier for
payment.

 Self-Checkout Options: Many self-service grocery stores now offer self-

checkout kiosks, allowing customers to scan and pay for their items themselves,
reducing the need for interaction with store staff.

 Efficiency and Convenience: Self-service grocery stores are designed to provide a

convenient and efficient shopping experience, enabling customers to complete
their purchases quickly.

24/7 Operation: Some self-service grocery stores operate 24/7, providing customers
with the flexibility to shop at their convenience.

Integration of Technology: Many self-service grocery stores leverage technology,

such as barcode scanning, digital price displays, and mobile payment options, to
enhance the shopping process.

Bulk Purchases: Customers have the option to buy groceries in larger quantities or in
bulk, especially for non-perishable items.

Self-service grocery stores have become a dominant format in the retail industry,
offering customers a greater degree of independence and control over their shopping
experience. This format has been embraced by both customers and retailers due to its
efficiency, convenience, and ability to handle a large number of shoppers effectively.

27
 Self Service Grocery
3.CONVENIENCE.

"Convenience" in the context of grocery retail refers to the ease and accessibility of
shopping for groceries. Convenience stores and certain grocery formats focus on
providing a shopping experience that is quick, effortless, and suits the busy lifestyle
of modern consumers. Here are some key aspects of convenience in grocery retail:

Location: Convenience stores and some grocery formats are strategically located in
residential areas, near workplaces, transportation hubs, or along busy streets, making
them easily accessible to customers.

 Extended Hours: Many convenience stores operate for extended hours, often
24/7, allowing customers to shop at their convenience, even during late hours or
early mornings.

 Limited Size: Convenience stores are typically smaller in size compared to larger
supermarkets, making it quicker and easier for customers to navigate and find
what they need.

 Curated Selection: These stores often have a curated selection of products,

focusing on essential items and frequently purchased goods, reducing decision-
making time for shoppers.

28
 Grab-and-Go Options: Convenience stores offer a wide range of ready-to-eat or
pre-packaged food items, making it convenient for customers to grab a quick
snack or meal on the go.

 Fast Checkout: Convenience stores usually have a streamlined checkout process

with fewer items in the basket, resulting in faster transactions.

 Integration of Technology: Many convenience stores use technology such as self-

checkout kiosks, mobile payment options, and digital displays to enhance the
shopping experience.

 Minimal Staff Interaction: Customers can usually find products easily without
requiring much assistance from store staff, promoting a more independent
shopping experience.

 Essential Services: Some convenience stores offer additional services, such as

ATM machines, parcel pick-up/drop-off, and utility bill payment facilities.

 Impulse Purchases: Convenience stores often strategically place items near the
checkout counter to encourage impulse purchases.

 Focused on Immediate Needs: These stores cater to customers looking to meet

immediate and essential needs without a comprehensive grocery shopping trip.

 Online Ordering and Delivery: Some convenience stores and grocery formats
offer online ordering and delivery services, allowing customers to get their
groceries without leaving their homes.

Convenience in grocery retail is highly valued by consumers who prioritize time-

saving and efficient shopping experiences. It complements traditional grocery
shopping formats, providing customers with options to choose the most suitable
shopping method based on their preferences and lifestyle. The focus on convenience
continues to drive innovation in the retail industry, with retailers constantly exploring
ways to enhance customer satisfaction and meet evolving demands.

29
 Convenience
4.E&D LEISURE.

"E&D Leisure" in relation to Coca-Cola or its products. It's possible that "E&D
Leisure" refers to something specific, but without additional context or information, I
cannot provide a definitive answer.

If "E&D Leisure" is a new term or related to a product, promotion, or campaign that

emerged after my last update, I won't have information about it. To get accurate
information about "E&D Leisure in Coca-Cola" or any other specific topic related to
Coca-Cola, I recommend checking the company's official website or contacting their
customer service for the most up-to-date details

E&D Leisure

30
31
5.E & D CONVENIENCE.

"E & D Convenience" in relation to Coca-Cola or its products. Without additional

context or information, it's challenging to provide a specific answer.

If "E & D Convenience" is a new term or related to a product, service, promotion, or

campaign that emerged after my last update, I won't have information about it. To get
accurate information about "E & D Convenience in Coca-Cola" or any other specific
topic related to Coca-Cola, I recommend checking the company's official website or
contacting their customer service for the most up-to-date details.

E & D Convenience

 CATEGORY.

1. Platinum.
2. Gold.
3. Silver.
4. Bronze.

32
1.Platinum( Where 3 door cooler, Provide 2-3% contribution).

"Coca-Cola Platinum" that featured a premium and sophisticated packaging design.

However, there was no specific information available about a "Platinum category
cooler" related to Coca-Cola.

It's important to note that product offerings and promotions may change over time,
and new products may have been introduced after my last update. To get the most
current information about "Platinum category cooler in Coca-Cola," I recommend
visiting Coca-Cola's official website or contacting their customer service for the latest
details on their product offerings and promotions.Please keep in mind that my
knowledge has a cutoff date of September 2021, and I may not have information
about developments or changes that occurred after that time

33
2.Gold. ( Double Door Cooler 7% contribution).

"Gold category cooler double door" related to Coca-Cola. It's possible

that such a product or promotion may have been introduced after my last
update, or it could be a less widely known or regional offering.

To get the most current information about a "Gold category cooler double
door" in Coca-Cola, I recommend visiting Coca-Cola's official website or
contacting their customer service directly. They can provide you with the
latest details on their product offerings, including any coolers or
promotions they may have introduced.

Double Door Cooler

34
2. Silver ( Less Than Double door Cooler 25-30% contribution).

"Silver Double Door Cooler 25-30% contribution" related to Coca-Cola. It's possible
that such a product or promotion may have been introduced after my last update, or it
could be a less widely known or regional offering.

To get the most current information about a "Silver Double Door Cooler 25-30%
contribution" in Coca-Cola, I recommend visiting Coca-Cola's official website or
contacting their customer service directly. They can provide you with the latest details
on their product offerings, including any coolers or promotions they may have
introduced.

The phrase "25-30% contribution" could possibly refer to the cooler's contribution to
sales or revenue in specific markets or locations. Cooler placements and their
effectiveness can play a crucial role in boosting product visibility and sales for
beverage companies.

Since my information might be outdated, reaching out to Coca-Cola directly will

provide you with the most accurate and up-to-date information about their product
offerings and cooler programs.

Less Than Double Door

35
4.Bronze ( 9 Cesar Cooler 7% contribution).

"Bronze 9 Cesar Cooler 7% contribution" related to Coca-Cola. It's possible that such
a product or promotion may have been introduced after my last update, or it could be
a less widely known or regional offering.

The phrase "9 Cesar Cooler 7% contribution" may refer to a specific cooler model
named "Cesar" that has a 7% contribution to sales or revenue in certain markets or
locations. Cooler placements can play a significant role in enhancing product
visibility and sales for beverage companies like Coca-Cola.

To get the most current and accurate information about a "Bronze 9 Cesar Cooler 7%
contribution" in Coca-Cola, I recommend visiting Coca-Cola's official website or
contacting their customer service directly. They can provide you with the latest details
on their product offerings, including any cooler programs or promotions they may
have introduced.

9 Cesar Cooler

36