Trends and Fads

Trends, Networks,
and Critical
Thinking
Are you familiar with the word
“trending?” What comes into your mind
when you hear that word? What are
examples of trends that you know?
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Look back on the good old days of your childhood. What were the popular game you used to
play? Did these things change over time? How are games executed in the present?
TREND
Trend is a pattern of gradual change in a condition, output, or process, or an
average or general tendency of a series of data points to move in a certain
direction over time. This pattern has sustained effect and presence in a long
period of time.
A trend simply reflects what seems to be going around at any

given time.
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EXAMPLES OF TRENDS
Messaging Apps
The easiest way to communi cate with people is through the
use of messaging apps. Spajic (2020) found that 2.52 billion
people use messaging apps on mobile. This number may
reach 3 billion in 2022.
Online Food Delivery

Online food delivery has skyrocketed since several customers
prefer ordering online using their mobile phones and hav e it
delivered in their homes than spend time cooking or g oing
out to the restaurant.
Smartphones
The use of smartphones has been growing rapidly and its
usefulness has a huge impact in our daily lives. It is use
for instant communication, surfing the internet, taking
photos and videos, and it is used for entertainment,
education, etc.
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The next four slides are other
examples of trends in different fields
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EXAMPLES OF TECHNOLOGICAL
TRENDS
The Rise Of Technology-

Robotic Process Automation or Augmented Reality(AR), Virtual
RPA Reality(VR) And Mixed 5G Network Connectivity
Reality(MR)
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EXAMPLES OF EDUCATIONAL
TRENDS
Formative Assessment
Problem-based Learning Flexible Learning Approach
Solutions
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EXAMPLES OF HEALTHCARE
TRENDS
High-value Care Collaborative Care Model Precision Medicine
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Other examples of trends
Meme inspired Music Ads Home Workouts Healthy Beauty and Skin Care
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FAD
Fad is a practice or behavior that emerges quickly and
fades quickly. It is embraced by a culture or social group and
this behavior has short-lived enthusiasm and popularity.
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EXAMPLES OF FADS
Loom bands
The loom bands craze are little elastic bands that
people collect and weave into bracelets was
extremely popular in 2014 but its popularity was
short-lived.
ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge was a fun phenomenon in
2014 to raise awareness and donation in which people
dare other people to pour a bucket of ice water on their
heads.
Colored Skinny Jeans

Colored skinny jeans entered the mainstream fashion in
2011 and became extremely popular and had a high
demand in the market. It lasted for a while but was later
replaced with a new fashion style.
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WHAT IS A TREND? WHAT IS A FAD?
Trend is a pattern of gradual Fad is a practice or behavior

change in a condition, output, that emerges quickly and fades
or process, or an average or quickly. It is embraced by a
general tendency of a series of culture or social group and this
data points to move in a behavior has short-lived
certain direction over time. enthusiasm and popularity.
This pattern has sustained
effect and presence in a long
period of time.
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A Trend or a Fad – A Twitter Story
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Characteristics of Trend and Fad
The following are the characteristics of trend and fad: Appeal, result, scope, support, sustainability, and value.
Trend and fad are b oth easy to get, makes people feel better, and does
Appeal not deviate much from the general norm or status quo.
Trend endures with or without publicity, continues for a long period of

Result time with or without the aid of advertisements . On the other hand, fad is
hyped or advertised (usually by media), dependent on marketing, and
people tend to forget about it.
Both trend and fad cater to and is accepted by a wide audience or a

Scope large group of consumers.
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Trend is supported by a number of fads, existing trends, and efforts are
Support conducted to bolster the longevity of the lifeline of a desired trend.
However, support is almost inexistent and unclear, and does not have
formidable support system on fad.
Trend stays for a long period of time like months or years,

Sustainability while fad is relatively brief, like few weeks or months. It fades
away quickly.
Trend is useful in different areas which may or may not be related . Fad,
Value on the other hand, is limited only to areas where it is directly related.
Can you think of trends that have more than a year existence, has a high
popularity and long term popularity, socially constructed, recurrent
phenomenon sustained over time and has a high market demand?
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What are the elements that
drive all trends?
There are three fundamental

elements that drive all trends:
Basic needs, drivers of change,
and innovation (Dumitrescu,
2018).
Study and analyze the graphic organizer above,

what do you think are the drivers of trend? How
do you explain the sweet spot?
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BASIC NEEDS
Trends exist for humans. Trends are deeply rooted from

the basic needs, wants, and desires of people.
DRIVERS OF CHANGE
There are no trends without change. Business
professionals identify changes to better provide service
to people. They analyze what needs to be changed based
on consumer preference and needs.
INNOVATIONS
Innovations react to changes, and improve products and
services to address consumer needs.
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THE SWEET SPOT
The secret ingredient that drive all trends is not in one

of the elements alone. Rather, it comes from the tension
that occurs when these elements intersect. The tension
which is "the sweet spot" occurs by understanding
customer expectation, what they need today and, in the
future, what could change, and how their expectations
can be best addressed. Understanding this will enable
you to hit the tension or the sweet spot and will enable
you to spot or create a trend and provide customers'
needs and desires.
How do businesses use the fundamental elements in spotting a trend?

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Let us analyze the examples of the Sweet
Spots
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Artificial Intelligence-Speech Recognition
SIRI
Siri is one of the best examples of speech recognition.

Siri understands and interacts with the voice response of
human language. It is highly clever and personable
virtual assistant for Apple products.
Questions:
What needs of humans were addressed when SIRI existed?
Are there any changes or triggers such as political events,
economic shocks, environmental occurrence, specific
technological changes that caused the emergence of this trend?
Are there improvements, creative designs, or better functions of
this trend?
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BIOMETRICS
We use biometrics primarily to identify and analyze the

physical attributes and features of a human physique.
The primary use is to authenticate a person in a reliable
and fast way through unique biological characteristics
(Thales, 2020).
Questions:
What needs of humans were addressed when SIRI existed?
Are there any changes or triggers such as political events,
economic shocks, environmental occurrence, specific
technological changes that caused the emergence of this trend?
Are there improvements, creative designs, or better functions of
this trend?
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How do we identify trends?
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Define the building blocks
The building blocks are the

fundamental elements that drive
all trends.
Network with others.

This will allow you to take
advantage of various
resources and insights that
can be proven useful.
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Study relevant websites and blogs.
Social media is efficient in finding out
people's preferences and interests because
people post almost everything that
interests them.
Do some market research.
Customers are mostly the
primary sources of information,
and one can get it by sending out
surveys, providing polls on social
media, or conducting research.
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Look at industry leaders.
By looking at industry leaders, keep

in mind that you may notice newly-
adopted practices that are keeping
those companies ahead of the game
when working at identifying
business trends.
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Trends, Networks,

A trend simply reflects what seems to be going around at any

Online Food Delivery

The Rise Of Technology-

High-value Care Collaborative Care Model Precision Medicine

ALS Ice Bucket Challenge

Colored Skinny Jeans

Trend is a pattern of gradual Fad is a practice or behavior

Trend endures with or without publicity, continues for a long period of

Both trend and fad cater to and is accepted by a wide audience or a

Trend stays for a long period of time like months or years,

There are three fundamental

Study and analyze the graphic organizer above,

Trends exist for humans. Trends are deeply rooted from

The secret ingredient that drive all trends is not in one

How do businesses use the fundamental elements in spotting a trend?

Siri is one of the best examples of speech recognition.

We use biometrics primarily to identify and analyze the

The building blocks are the

Network with others.

By looking at industry leaders, keep

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