CAP Master Brand Mark Policy

and Usage Guidelines

v. 12312015c
 TABLE OF CONTENTS POLICY

Policy, 1 The CAP Master Brand Mark is the identity symbol of the
Usage Guidelines College of American Pathologists (CAP). Use of the CAP Master
Brand Mark and other Marks owned by the CAP is restricted to
• CAP Master Brand Mark, 1 its publications, documents, electronic products and
– Policy, 1 communications, and authorized co-sponsorships, projects,
activities, or initiatives.
– Colors, 3
– On Photos or Backgrounds, 4
– Placement, 5
– Scaling, 6
– Stacked, Size, Colors, 7
• CAP Accreditation Marks, 8
– Formats and Configurations, 8
– Size and Position, 9
• Do’s and Don’ts, 10
• Permission, 10
• Legal Consideration, 11

1
 USAGE GUIDELINES

CAP Master Brand Mark

The CAP Master Brand Mark is the key element of our brand. It
functions as an emblem of affiliation. It serves as the symbol of the
quality for which the College of American Pathologists stands.

In order to protect its value, we must use the College of American

Pathologists’ Master Brand Mark with precision and care.

Our CAP Master Brand Mark consists of two components: the symbol

E
PL
and the logotype. These elements always appear in a specific size and

M
an unchanging spatial relationship.

SA
To ensure the highest quality reproduction, only approved master art
should be used. Vector- and pixel-based artwork may be obtained from
the College of American Pathologists Creative Design Communications
team.

Do not recreate, modify, or apply visual effects to any part of the

CAP Master Brand Mark.

You may apply for permission to use the CAP Master Brand Mark by
submitting a request to logorequest@cap.org.

2
 USAGE GUIDELINES

CAP Master Brand Mark, Colors Full Color (Preferred)

Whenever possible, the College of American Pathologists Master

E
PL
Brand Mark should appear in its full-color version.

M
SA
Two other color usages are also acceptable: single color in black or
1-color black
knocked out in white. Do not create additional versions of the CAP
Master Brand Mark by modifying colors.

E
PL
M
The full color version of the CAP Master Brand Mark has four colors.

SA
These are: 1-color white
• Blue (Pantone 7703)
• Gray (Pantone 428)

E
• Red (Pantone 7621) and

PL
M
• Black

SA
c81 m21 y17 k0 c20 m100 y95 k12 c23 m17 y16 k0 c0 m0 y0 k100
r0 g154 b191 r178g30 b40 r195 g198 b200 r0 g0 b0
Pantone 7703 Pantone 7621 Pantone 428 Pantone Black 2

3
 USAGE GUIDELINES

CAP Master Brand Mark, On Photos or Backgrounds

Only the full-color or the one-color CAP Master Brand

E
PL
Mark may be applied to an image background. Care

M
must be taken when applying the College of American

SA
Pathologists’ Master Brand Mark to an image-based
background. To provide appropriate legibility, the
surface area should be clean, uncluttered, and
even-toned.

Avoid image areas that are visually active or have

strong shifts in color or value. If an appropriate surface
area is not available, reconsider the image
scale, cropping, or selection.

When the surface area is white or light-colored (up to

E
PL
25% grayscale value), the full-color CAP Master Brand

M
Mark should be used in layout. When the surface area

SA
is medium-to dark-colored (25% grayscale value or
greater) the one-color white CAP Master Brand Mark
should be used.

4
 USAGE GUIDELINES

CAP Master Brand Mark, Placement HORIZONTAL VERTICAL

AXIS AXIS
To maintain consistency, the CAP Master Brand
Mark should be positioned along a horizontal axis. ✔ ✖
Do not rotate or skew the CAP Master Brand Mark.

E
PL
M
The area of isolation is the clear space that

SA
surrounds the CAP Master Brand Mark and
separates it from text and other competing visual
elements. The minimum area of isolation is equal

E
PL
to 1/2 of the height on all sides. This area also

M
SA
describes the minimum distance between the CAP
Master Brand Mark and the edge of the page
or screen. AREA OF
ISOLATION

E
PL
M
SA
1/2 of the height of the master brand mark

5
 USAGE GUIDELINES

CAP Master Brand Mark, Scaling MINIMUM PRINT SIZE

For printed matter, the preferred CAP Master

E
PL
0.35"
Brand Mark size has a height of 0.55” and the

M
SA
minimum size has a height of 0.35”.

For online/screen use, the preferred size has a PREFERRED PRINT SIZE
height of 55 pixels and the minimum size has a
height of 40 pixels.

E
PL
0.55"

M
SA
MINIMUM ONLINE SIZE

E
40px

PL
M
SA
PREFERRED ONLINE SIZE

E
PL
55px

M
SA
6
 USAGE GUIDELINES

CAP Master Brand Mark,

E
MINIMUM
Stacked, Size

PL
0.5"
SIZE

M
PREFERRED

E
0.8"

SA

PL
SIZE
This alternate stacked and

M
abbreviated version of our CAP

SA
E
Master Brand Mark is available

PL
M
for uses where either size or

SA
format are constrained.

CAP Master Brand Mark, PREFERRED ACCEPTABLE OPTIONS

Stacked, Colors BLACK WHITE

The CAP Master Brand Mark

should appear in its full color
version, whenever possible.

E
PL

PL
M
E

Two other color uses are also

M
PL

SA

SA
acceptable: single color in black
M
SA

and knocked out in white.

7
 USAGE GUIDELINES

CAP Accreditation Marks, Formats and Configurations

As a symbol of the accomplishment to achieving excellence, laboratories that meet and pass requirements for CAP
laboratory accreditation programs are allowed to use the CAP Accreditation Mark based on the following guidelines.

Whenever possible, the CAP Accreditation CAP Accreditation Mark

Marks should appear in full-color. Two other BLACK WHITE
FULL-COLOR
color usages are also acceptable: single color
in black or knocked out in white. Do not

E
create additional versions of the CAP

PL

PL
PL
Accreditation Marks by modifying colors.

M
M

SA

SA
SA
The full-color version has four colors:
Blue (Pantone 7703); Gray (Pantone 428); Red
(Pantone 7621) and Black CAP 15189 Mark
FULL-COLOR BLACK WHITE
For electronic materials, use the rgb file of
the CAP Accreditation Marks. ISO 15189
PMS 7703: RGB: R 0% G 154% B 191% CAP
E

E
PL

PL

PL
PMS 7621: RGB: R 178% G 30% B 40% ACCREDITED
M
ACCREDITED ACCREDITED

M
...........................................
SA

PMS 428: RGB: R 195% G 198% B 200%

SA

SA
COLLEGE of AMERICAN PATHOLOGISTS

On a dark background, the white version may

be used. When full color use is not possible
the CAP Accreditation Marks may appear in
black. 8
 USAGE GUIDELINES

CAP Accreditation Marks, Size and Position

5/8"

E
The minimum size for use of either CAP Accreditation Mark is one half inch or

PL
M
36 pixels in height for printed or electronic use.

SA
Do not mix or reconfigure signature elements with other identities. Use of the
CAP Accreditation Mark at the bottom right corner of advertisements and

E
ISO 15189

PL
announcements is preferred.
CAP

M
5/8"

SA
When using either of the CAP Accreditation Marks on printed materials with ACCREDITED
...........................................
other wordmarks or logos, balance the various elements in size. COLLEGE of AMERICAN PATHOLOGISTS

The area of isolation is the clear space that surrounds a seal and separates
it from text and other competing visual elements. The minimum area of
isolation is equal to 1/2 of the height of the CAP Accreditation Mark on all
sides. This area also describes the minimum distance between the seal and
the edge of the page or screen.

8
 USAGE GUIDELINES

Do’s and Don’ts

Do
• Follow the CAP guidelines for use of all CAP Marks.
• Use the CAP Mark colors and other colors suggested in the guidelines.
• Use the electronic artwork provided for reproduction.

Don’t
• Alter the design of the CAP Marks in any manner.
• Use photocopied or scanned CAP Mark artwork as original artwork.
• Alter the CAP Mark typeface.
• Use the CAP Mark as part of a headline or text.

Permissions

You may apply for permission to use the CAP Master Brand Mark by submitting a request to logorequest@cap.org.

The CAP Accreditation Mark and the CAP 15189 Mark are available on cap.org for use exclusively by CAP-accredited
laboratories only.

10
 USAGE GUIDELINES

Legal Consideration

The CAP Marks are exclusive properties of the CAP.

The CAP uses these Marks in the United States and
worldwide to distinguish excellence in the practice of
pathology and laboratory medicine.

Unauthorized use and misuse of the Marks are

punishable by law. This is unlawful and can
constitute unfair competition, intentional
trademark infringement, trademark dilution, and
false designation of origin.

11