Green Computing Final File

Green Computing
Ms.. R. Radha, M.E., (Ph.D)

Assistant Professor
Department of Computer Science and Engineering
SRM Institute of Science and Technology
Kattankulathur.
Ms.. S. Sharanya, M.E., (Ph.D)

Assistant Professor
Department of Computer Science and Engineering
SRM Institute of Science and Technology
Kattankulathur.
Our Link
http://thecharulathapublications.com/
December 2020
Price :Rs.275/-
ISBN No. : 978-93-5437-478-4
CHARULATHA / THE CHARULATHA PUBLICATIONS

Books & IT Solutions Company
Old No.22/1, New No.52/1, Babu Rajendra Prasad 1st Street,
West Mambalam, Chennai - 600 033.
Call : 044-79640499/9345381624/9940445319, 571-213-8910(Whatsapp)
Email :thecharulathapublicationsit@gmail.com
Link: http://thecharulathapublications.com
PREFACE
UNIT I - FUNDAMENTALS
This unit introduces the notion of Green Computing with its

motivation. This also speaks about the necessity of Green IT in
imparting sustainable environment. The unit mainly focus on
changing the perspective of the industries by including Green IT as
one of their business strategic policy. A briefing about the metrics to
quantify the intensity of greening is also discussed here.
UNIT II - GREEN ASSETS AND MODELING
This unit briefs about the assets of Green IT. The

transformation process from conventional IT to Green IT at various
operational levels are discussed elaborately in this unit. Green
architecture, design and development of models for implementing
greenness and external factors like supply chain management are also
focused.
UNIT III - GRID FRAMEWORK
This unit speaks about the benefits of virtualization and its

impact on Green IT. A brief discussion on the utilities, communication
and other amenities in an industry which tends to contribute to carbon
emissions are explained here. Green data centre and the Green Grid
framework and best practices to achieve Green IT are explained in this
unit.
UNIT IV - GREEN COMPLIANCE
This unit deals about the public perception of Green IT,

various compliance standards, protocols etc. The Green IT’s audit
process is given a special mention. The later part of the unit discuss
the technologies and the future roadmap to achieve Green IT.
UNIT V - CASE STUDIES
This unit starts with Environmentally Responsible Business

Strategies. Various case studies and a detailed description about each
scenario such as hospital, packaging industry and telecom industry is
given in this unit.
SYLLABUS
CS8078-GREEN COMPUTING
UNIT I - FUNDAMENTALS 9
Green IT Fundamentals: Business, IT, and the
Environment – Green computing: carbon foot print, scoop on
power – Green IT Strategies: Drivers, Dimensions, and Goals –
Environmentally Responsible Business: Policies, Practices, and
Metrics.
UNIT II - GREEN ASSETS AND MODELING 9
Green Assets: Buildings, Data Centres, Networks, and Devices –
Green Business Process Management: Modeling, Optimization,
and Collaboration – Green Enterprise Architecture –
Environmental Intelligence – Green Supply Chains – Green
Information Systems: Design and Development Models.
UNIT III - GRID FRAMEWORK 9
Virtualization of IT systems – Role of electric utilities,
Telecommuting, teleconferencing and teleporting – Materials
recycling – Best ways for Green PC – Green Data centre –
Green Grid framework.
UNIT IV - GREEN COMPLIANCE 9
Socio-cultural aspects of Green IT – Green Enterprise
Transformation Roadmap – Green Compliance: Protocols,
Standards, and Audits – Emergent Carbon Issues: Technologies
and Future.
UNIT V - CASE STUDIES 9
The Environmentally Responsible Business Strategies (ERBS) –
Case Study Scenarios for Trial Runs – Case Studies – Applying
Green IT Strategies and Applications to a Home, Hospital,
Packaging Industry and Telecom Sector.
TOTAL : 45 PERIODS
TEXT BOOKS:
1. Bhuvan Unhelkar, ―Green IT Strategies and

Applications-Using Environmental Intelligence, CRC
Press, June 2014.
2. Woody Leonhard, Katherine Murray, ―Green Home

computing for dummies, August 2012.
REFERENCES:
1. Alin Gales, Michael Schaefer, Mike Ebbers, ―Green

Data Centre: steps for the Journey, Shroff/IBM rebook,
2011.
2. John Lamb, ―The Greening of IT, Pearson Education,

2009.
3. Jason Harris, ―Green Computing and Green IT- Best

Practices on regulations & industry, Lulu.com, 2008
4. Carl speshocky, ―Empowering Green Initiatives with

IT, John Wiley & Sons, 2010.
5. Wu Chun Feng (editor), ―Green computing: Large

Scale energy efficiency, CRC Press
CONTENTS
UNIT – I
FUNDAMENTALS
1.1 Green It Fundamentals 1.1
1.2 Carbon Footprint 1.15
1.3 Scoop on Power 1.19
1.4 Green IT Strategies: Driver’s, Dimensions and 1.26
Goals
1.5 Green IT - Four Dimensions 1.28
1.6 Green IT Goals 1.33
1.7 Environmentally responsible business policies 1.33
practices and metrics
1.8 Sustainable Business Practices 1.34
1.9 Metrics used for measuring power consumption in 1.36
data centres.
UNIT – II
GREEN ASSETS AND MODELING
2.1 Green Assets 2.1
2.1.1 Green Building 2.3
2.1.2 Green Data Centre 2.6
2.2 Green Business Process Management 2.21
2.3 Green Enterprise Architecture 2.29
2.4 Green Supply Chain Management 2.36
2.5 The Environmental Intelligence Domain 2.38
2.6 Green Information Systems 2.41
UNIT – III
GRID FRAMEWORK
3.1 Virtualization of IT systems 3.1
3.1.1 Virtualisation can be classified into 3 3.4
categories, namely
3.1.1.1 Desktop Virtualisation 3.4
3.1.1.2 Server Virtualisation 3.6
3.1.1.3 Storage Virtualisation 3.7
3.2 Role of Electric Utilities 3.8
3.2.1 Role of Telecommuting, 3.9
Teleconferencing and Teleporting
3.2.2 Limitations 3.13
3.3 Materials Recycling 3.14
3.3.1 E-Waste Definition 3.14
3.3.2 Categories of e-waste 3.14
3.4 Recycling Technologies 3.16
3.4.1 Hazardous Technologies 3.16
3.4.2 State-of-the-art Recycling Technologies 3.18
3.4.3 E-waste Management – Six Steps 3.19
3.4.4 Benefits of recycling 3.19
3.5 Best Ways For Green PC 3.19
3.5.1 Best practices for Green PC 3.21
3.6 Green Data Centre 3.26
3.6.1 Influencing factors of green data centres 3.27
3.6.2 Data Centre ICT Equipment—Server 3.29
Strategies
3.6.3 Data Strategy and the Carbon Emitting 3.31
Bit
3.6.4 Data Servers Optimization 3.32
3.6.5 Data Servers Virtualization 3.34
3.6.6 Physical Data Server Organization and 3.35
Cooling
3.6.7 Cloud Computing and Data Centres 3.36
3.6.8 Networking and Communications 3.36
Infrastructure
3.7 Green Grid Framework 3.38
UNIT – IV
GREEN COMPLIANCE
4.1 Green Compliance 4.1
4.2 SOCIO- CULTUTAL ASPECTS OF GREEN IT 4.4
4.3 Green Enterprise Transformation Road Map 4.27
4.4 Green Transformation Process 4.46
4.5 Organizational Focus Areas for GET 4.47
4.6 Green It Transformation Deliverables 4.56
Green Compliance: Protocols, Standards And 4.75
4.7 Audits
4.8 Emergent Carbon Issues: Technologies And 4.100
Future
UNIT – V
CASE STUDIES
5.1 Environmentally Responsible Business 5.1
Strategies (ERBS)
5.2 Case Study Scenarios For Trial Runs 5.10
5.3 Applying Green it Strategies and Applications 5.15
To A Hospital
5.4 Applying Green it Strategies to the Packaging 5.31
Industry
5.5 Applying Green it Strategies and Applications to 5.43
the Telecom Sector
1
FUNDAMENTALS
1.1 GREEN IT FUNDAMENTALS: BUSINESS, IT, AND

THE ENVIRONMENT
What is Green IT?
Green IT is learning and preparation of manufacturing,

designing, consuming and ordering of computers, servers,
storage devices and other peripheral devices commendably and
competently with minimal or no impact on environment. In
other words Green IT is the branch of study that aims at using
computers and its associated resources effectively.
Green IT is composed of dimensions of environmental

support, the economics of energy efficiency and the total cost of
disposal and recycling of the same.
1.2 Fundamentals
History of Green Computing/ Green IT
Figure 1.1 – History of Green IT
A brief history of Green IT is provided in the Figure 1

shown above.
How Computing Harm Environment

 Cost of Spam
 Trillions of spam messages since 2014
 0.3 grams of carbon dioxide per message
 Annual spam energy usage accounts to terawatts
which is equivalent to the electricity usage in 2.4
million homes per year.
 Carbon dioxide emitted by device in sleep mode is equal

to 1/7th of the CO2 emitted by an automobile.
 Increase in power, cooling and space for storage of data
in data centre
Green Computing 1.3
 Hazardous materials inside computers like cadmium –

damage kidneys, Mercury – neurological damage, Lead
– disrupt brain neurotransmitters.
Need of Green IT
 Carbon efficiency is considered one of the major reasons

behind efficiency and effectiveness of any organization.
 Reducing carbon consumption reduces the cost is the

promising condition for achieving the mantra of Lean
Organization is the one that looks for increasing value by
reducing cost.
 Green IT aims at attaining the goal of reduced cost by

adapting right individual attitude and working life style,
thus reframing the rules and regulations of business.
 The need to Green and sustainable ICT is required to

collaborate technologists, developers, politicians,
researchers and consumers.
 The focus on climate change is also a reason for the

development of Green IT.
 The need for an environmentally-efficient business.
 The rising cost over the past year in manufacturing/

production house and in consumer end in case of
computers.
 Greenhouse gases and increase in legislation surrounding

energy efficiency as well as toxic materials
1.4 Fundamentals
Green IT Vision
Figure 1.2 – Green Enterprises a vision beyond Green IT
The above figure shows the four stages of a complete

Green It vision of an enterprises. They are as follows:
 IT as a producer – This addresses the emission

produced by the gadgets, it is based on end user as well
as from data centres.
 IT as an Enabler – Reduction of carbon emission in all

areas of the enterprises, the IT governance also plays a
major role in controlling the purchase and disposal of the
equipment.
 Green Enterprise – Deals with infrastructure and

buildings, people and their attitude, legal and standards
as well as manufacture and sales.
 Green Collaboration – Collaboration of all enterprises

that belong to a single market vertical.
Green Computing 1.5
The major aim of Green Computing is

 To reduce the use of hazardous materials so as to
improve the climate change and help preserve nature.
 Maximize energy efficiency during the product’s
lifetime.
 Promote the recyclability or biodegradability of defunct
products and factory waste.
 Computing cost reduction
 Reliability of power – energy efficient systems are in
high demand to meet the energy demand as well preserve
healthy power supply.
 Save amount spent on power, components and devices.
Approaches to Green Computing
In order to gain the environmental sustainability and
efficient use of energy through computing there are four main
paths to be taken.
Green Use – Using the computers and other related
products in an efficient manner where the energy consumption is
minimized.
Green Disposal – Reusing old computers, properly
disposing and recycling other unwanted products.
Green Design – Designing energy efficient and
environmentally friendly computers and accessories.
Green Manufacturing – Manufacturing computers and other
related equipment in a way that they have a minimal effect to
the environment.
1.6 Fundamentals
Figure 1.3 – Path way to Green IT
How to apply Green IT in any Organization

Green IT isn’t just about energy efficiencies but also
about operational efficiencies that can improve the organization.
In most of the organizations, Green IT is practiced because of
the explicit business drivers such as cost and the availability of
the energy, cost of the equipments, cost of the data centres,
business process optimization and performance and efficiency.
When focusing on business optimization, few areas can be
targeted which energy demand can be reduced and growth can
be increased with the help of IT.
 Reducing environmental waste
 Improving energy efficiency
 Green IT purchasing
Reducing Environmental Waste
 By reducing office waste in the form electronic
components and how to dispose them.
Green Computing 1.7
 The old desktop or laptops in office could be used to

replace parts needed for hardware repairs or could be
donated to families who can use them thus keep them out
of landfills.
Improving Energy Efficiency
 This could be achieved in any IT sector by encouraging
energy consumption thus company money is also saved
to large extent
 The computers which are left turned on in any IT sector
for a year, emits carbon which equal emission produced
by over 2,000 cars a day.
 The use of standby mode or hibernate mode could also
enhance energy consumption.
Green IT Purchasing
 By controlling purchase of new equipment.
 By choosing LCD monitors which uses less energy.
 By choosing Laptop or tablets over desktop which
consumes more power.
 By purchasing devices which goes to standby or
hibernation mode when not in use.
 Paperless system.
The execution of Green IT approaches in any business
environment is based on various stages of complexity with in
department and user clusters. The entire business organization is
divided into many small chunks and then the approaches are
applied. Green IT is not for a specific department or level or
complexity rather it is for entire organization. An individual
1.8 Fundamentals
chuck can become Green by applying its own strategy to attain

that state.
Ways to Adopt Green IT
How are some companies addressing green IT?
Printing: this is a movement which involves the use of low-
VOC inks, recycled paper, energy-efficient printers, re
manufactured toner cartridges & ink cartridges, paperless data
distribution, and implementing a pull printing system.
Supply Chains: Companies are altering their supply chain and
cutting ties with companies that do not adopt the same green IT
goals and practices as them
Data Centres: Data centres are using massive amounts of
electricity generated using fossil fuels. Companies recognize
this are looking for renewable energy sources to power data
centres and maximize efficiency.
IT Department: The IT department is integral to the success of
green IT due to their energy consumption, device management,
and data collection.
Green Information Strategy
Under Green Information Strategy, the ways of
managing and retaining information has been defined. The ways
of collecting, classifying and archiving information are
introduced in Green Information Strategy.
It involves several key steps:
 Understanding the requirements for information
retention and availability.
 Determining infrastructure requirements.
Green Computing 1.9
 Conducting continual strategic planning to meet

economic and business conditions and demand.
 Measuring progress and adjusting the strategies.
Information Lifecycle Management is a set of concepts
which helps organizations to build processes and implement best
practices for creating, storing, archiving, and dispose data. A
variety of technologies and methodologies can be used in order
to optimize the storage utilization. Then the amount of storage
required and the energy used to power will be reduced.
Green Computing Strategies Points
 Minimizing energy Consumption
 Purchasing green energy
 Reducing the paper and other consumables used
 Minimizing equipment disposal requirements
 Reducing travel requirements for employees/customers
Figure 1.4 Green IT strategies to reduce the carbon emission in

IT sectors
1.10 Fundamentals
Green Value
 Green value is the overall value consumer’s gain by
using green products and services.
 Green value is the sum of the financial, environmental,
social, information and functional benefits that
a green product or service can provide to the consumers.
 Consumers evaluate offerings based on these benefits
and form positive or negative attitudes.
 Cost savings is one of the major reasons why green IT
has taken off among large organizations.
 Spending reductions on equipment, energy, and even tax

breaks and other financial incentives make green
computing that much more practical and attractive for
companies to adopt.
 Regulations established to address climate change have
forced businesses to change their ways and become
environmentally friendly.
 As a result, new economic opportunities exist.

Companies can enter the market and grow revenue and
job growth by supplying or servicing energy efficient
equipment, or developing green technology, just as a few
examples.
 In addition, it’s no surprise that green IT is just good PR
for companies. Customers and stakeholders care about
the environment and the effects of global warming, so
companies that are demonstrating good initiative in this
area are showing they are responsive and taking action.
Green Computing 1.11
Green IT: An Opportunity

 The opportunities presented by Green IT are to reduce
carbon emissions, for example in the transportation area.
 The use of smart automation and driving, real-time
traffic alerts, and the Green IT-enabled logistics systems,
helps to decrease total mileage and the amount of fuel
essential to transport people and goods.
 Online maps available in mobile with real-time traffic
data enables to optimize routing decisions, reduce fuel
consumption, and lower emissions.
 The adoption of telecommuting and video conferencing
eliminates transportation requirements.
 All of these subsidise to discounts in energy use and,
reductions in GHG (Green House Gas) emissions while
offering convenience and other benefits.
 A universal and neutral valuation reveals that even if one
feels burdened with 'go green' initiatives and demands, it
is better to adopt them in the interest of several
opportunities and benefits it offers to the businesses, the
society and to the planet.
 Smart companies are adopting an environmental strategy
to innovate, create value and build a competitive
advantage.
 Greening of – and by – IT will soon be necessities – not
options.
 Green initiatives are becoming a key agenda for many
enterprises, and enterprises need to develop and
1.12 Fundamentals
implement the green IT strategy that is aligned with their

business strategy and goals.
Roadblocks to adopting green IT
 Resistance to change, apathy, and competing priorities

are universal problems. However, they can be overcome
through education and leadership.
 The data needed to make informed decisions around

green IT initiatives is often fragmented and must be
collected and analyzed from a holistic point of view.
 Manual data collection makes it difficult to piece

together a complete picture of a business’s carbon
footprint.
 Lack of robust metrics and measurements across all

dimensions of an organizations.
 Lack of availabilities of substantial support in usage of

Green IT.
 Uncertainty in terms of the scopes of the emissions to be

included in the calculations.
 Technologies like virtualizations, thin clients and cloud

computing are implemented in organizations, but not for
improving its environmental performances.
 Non recognition of inefficient businesses processes and

lack of corresponding business process management.
 Disposal of Electronic wastes.
 Equipment Life Cycle management – Cradle of Grave.

Practical Applications of Green IT
 Product Longevity – reuse part of the disposed devices.
 Algorithmic Efficiency – Reduces computer resources

for computing function
 Resource Allocation - by reducing routing traffic and

moving data to centralized location for easy access latter
from anywhere.
 Virtualization – virtual machine are powerful system,

which reduces power consumption.
Figure 1.5 –Depicts Virtualization
 Terminal Servers – end users make all computation in

central servers thus cutting down cost through
computation
 Power Management – by using advanced power

management techniques like ACPI allows operating
system to directly control the power saving aspects of
underlying hardware.
1.14 Fundamentals
 Power supply – by purchasing and using products with

energy star certificate.
 Data Centre – by improving inefficient cooling systems

in data centres.
 Video Card – Use of shared terminal or desktop for

sharing software when display required, Use
motherboard video output for reducing power
consumption and by reusing older video card that uses
less power.
Recent and Future Implementation of Green Computing
Recyclable paper laptop - One of the most environment

friendly computers are Recyclable Paper Laptop. These laptop is
manufactured using paper pulp or recycled materials packed in
layers.
IMEC Laptop – These are powered by solar energy.
Life book Leaf multipurpose laptop – These gadgets uses

OLED touch screen which could be folded like a laptop, whose
exterior are carved out of polycarbonate a sensitive and
shatterproof.
LOOP and EVO PC concept – These are devices that uses less
carbon foot print.
Zonbu Computer – Consumes 1/3rd of power of light bulb with

Linux OS.
Fit – PC draws only 5 watts which is typically less than the

traditional PC consumes.
Sun Ray Thin Client – Consumes to a maximum of 8 watts

because most of the heavy computation is performed by a server
suitable for call centres, education and healthcare sectors.
1. 2 Carbon Footprint
What is Carbon Footprint?
 The total amount of Greenhouse Gases produced to

directly and indirectly support human activities, usually
expressed in equivalent tons of carbon dioxide (CO2).
 Sum of all emission of carbon dioxide for a given time
frame is referred as Carbon footprint.
 Carbon foot print is also referred as total set of Green

House Gas emission caused by an organization, event,
product or person.
 It is an extension of “Ecological Footprints”.
 The carbon footprint is a very powerful tool to
understand the impact of personal behaviour on global
warming. Since Carbon dioxide is called greenhouse gas
causing global warming.
Figure 1.6 – Relation between carbon emission and green

computing
1.16 Fundamentals
 Every time a computer is powered it draws electricity

from the power source which is powered by coal, oil or
natural gas which releases carbon dioxide.
Energy Leaving Computers on when not in use

Printing Unnecessary printing of emails, agendas, drafts
etc.
Pollution Manufacturing techniques, packing etc
Toxicity Chemical Usage like mercury, lead and
cadmium
Table 1 – shows different forms of natural resources wasted
Figure 1.7 –Depicts the relationship between conversing energy

and health of planet
 Energy Consumption
Figure 1.8 – Energy consumption comaprison between

desktop and laptop
Figure 1.9 – CO2 emission – world and IT field

Green Manufacturing
Bamboo is becoming increasingly popular in
manufacturing casings for computers and peripherals.
Reusable plastic is used in place of non – recyclable plastic.
Flame retardant compounds that are eco-friendly and
non-toxic materials are widely used to support implementation
of Green IT.
1.18 Fundamentals
Process of monitoring reduction in the quality of raw

material and hazardous materials used in manufacturing
consumables.
Segregation of hazardous and non-hazardous materials

from disposed components will improve the environment to
great extent.
Figure 1.10 – Bamboo Products
Figure 1.11 – Bamboo based computer components

1.3 Scoop on Power

In the past decade, a lot of research has been carried out
aiming at providing better battery life to the mobile devices like
PDAs, mobile phones and Laptops. However with the advent of
data centres, Greening of Computing also deals with energy
efficient designs for servers and to lower costs and carbon
emissions produced by Data centres. A recent survey shows that
quite a lot of power used in office buildings and colleges are
spent on Computing. The scope of optimizing the usage of
power are as follows:
 Input and Output devices – Black CRT utilizes less
power than White CRT
Table 2 – Comparison of Brightness in various CRT models
Table 3 – Comparison between CRT and LCD monitor

1.20 Fundamentals
 Storage Units
 Processors
 Operating Systems
Figure 1.12 – Power Consumption of various Operatiing

Systems
 Frequency of operation in any Computing Devices.
Figure 1.13- Power consumption in an average Laptop

Data Centres
 A Data Centre is a facility housing a large number of

servers and data storage.
 In reality the electricity bill for a data centre is close to 6

million a month with about 20 percent of the power
spent on cooling the data centres.
 The average amount of money spent on buying the

servers amortized over a period of three years is almost
equal to the cost of powering the servers.
 This shows that it is necessary to effectively utilize the

electricity used by the Data centres.
Power Usage Effectiveness
 Power Usage Effectiveness = Total Facility Power/IT

Equipment Power
 The PUE is a ratio of the input power to the actual

amount of power required by the servers at a Data
Centre.
 If the amount of power required to cool the system is 100

percent , then the PUE grows to 2 which is undesirable.
Low PUE Design
Better Power Infrastructure
 If there are multiple data centres in different locations

then one way of making using of power infrastructure is
to shift the load to the data centre that has a low-price
period.
1.22 Fundamentals
 The power generally undergoes a conversion from AC-

DC a number of times before it reaches the server, by
reducing the number of conversion the conversion loss
can be avoided.
 Multi-phase power (use of a 3 phase AC) can help
provide efficient power usage.
Better air conditioning
 Cold air is allowed to pass through the servers.
 On passing through the servers the cold air turns hot and
this is cooled and then reused.
 Balancing load across the data centre helps eliminating
hot spots Another means of cooling is to use the outside
air to cool the machines.
 Iceland being a cold country and being a good source of
Geo-thermal energy hosts a few data centres.
 Microsoft conducted an experiment by placing the
servers outside and using the outside air to cool the
systems. The servers worked fine even with temperatures
in the late 90s.
 However they faced issues with filtering the outside air
which contained leaves and other dust particles.
Better server and IT equipment
 It is observed that the servers consume 65% of the
power.
 A server is not to be energy proportional if the power
usage scales linearly with the workload intensity.
 However in practice, servers are not energy proportional

and consume close to half the power even when they are
in the idle state. This is attributed to various components
like Disk , RAM, motherboard and network card which
consume power even in the idle state.
 In practice it is observed that the servers are around 10-

30% utilized all the time.
 The amount of work done by the server for each joule of

energy used is defined as the efficiency. The servers are
not efficient either. This is due to the unused CPU
features like the large caches, complex architecture.
 If the CPU is not the bottleneck for the application then

the use of a CPU with limited features can solve the
problem and also make the server more efficient.
 The server is most efficient when its utilization is 100%.

The efficiency of a server is also linked with the
software flexibility.
 By using Virtualization, the CPU/memory usage can be

controlled.
 Migrating virtual machines to a subset of the physical

machines and switching the other machines off also
helps in efficient usage.
Common Approaches
 One common approach is to make the Ensembles energy

proportional.
1.24 Fundamentals
 This is achieved by distributing the workload and with

the decrease in utilization the components are turned off
and the word-load is migrated to active components.
 If there is an increase in the utilization the components

are turned on and the load is migrated to the newly active
components.
 However, this method does have problems. Moving the

workload might take a long time and turning on/off of
the components takes a long time.
 It also does not work if the workload intensity changes

faster than the data transfer and if the workload is not
distributed.
 Some of the other IT components like the switches and

the routers are much inefficient when compared to the
servers. They are at 100% Utilization all the time.
 Turning off RAM memory banks is rarely done.

Mechanical disks are not energy proportional. Flash disk
use no energy but they are expensive
Renewables
 The Main reasons behind using renewables is due to the

Bad press for using many fossil fuels, electricity costs
and also to reduce carbon emissions.
 However with renewables the word-load and the

available power are now changing and there is a need to
match supply and demand since storage of power brings
in additional overhead.
Information technology can be used to make the building

more green using sensors, smart software, smart appliances and
smart meters
Smart Buildings
 In order to make the building smart, there is a need to

monitor the energy usage.
 The user must be able to control electricity usage by

automatically turning devices on and off.
 Green Computing comes up with means to satisfy these

needs cheaply and reliably.
 The Building Management Systems are existing systems

that monitor the energy usage but lacks load balancing
methods.
Monitoring Energy Usage
 Energy usage can be monitored at multiple levels of the

wiring right from the electricity incoming level to the
outgoing level. But this is not same with data transfer,
which a tedious process is done using wireless
networking techniques like Zigbee and Wifi.
 The most Challenging task to place sensors at every load

since it’s expensive, it may not look good and it’s
unreliable due to the bandwidth constraints.
 Some Alternatives include collecting high bandwidth

data at the source, disaggregating data into multiple
chucks or loads by using well placed sensors.
1.26 Fundamentals
Controlling Energy Usage
 Programming load control switches are needed to control

the energy usage.
 Generally the control involves switching a device on/off.

The switching mechanism may be external or internal.
 An example of a Wi-Fi enabled washer and dryer has

been provided. The control is provided by means of a
mobile application.
Environment Monitoring
 It has similar issues as energy monitoring which

monitoring weather, thermostats, and doors as well
tracking motion.
 Energy usage can be implemented using

recommendations via smart phones, enabling remote but
manual control, automated scheduling policies.
 The main aim of the computing for greening is to

optimize for lower costs, lower energy usage, lower
peaks and aligning consumption with renewable
generation.
1.4 Green IT Strategies: Driver’s, Dimensions and Goals
Green IT Strategies
 Each enterprises must develop a holistic, comprehensive

green IT strategy and policies that outline aims,
objectives, goals, plan of action and schedules.
 A Large enterprise must appoint an environmental

sustainability officer to implement their green policy and
to monitor the progress and achievements.
Figure 1.14 – Various factors responsible for

Environemental Sustainability
 Every enterprise must have a tactical incremental

approach with green goal such as reducing energy
consumption.
 It must also have measures adopting policies and

practices namely power management, switching off
computers when not in use.
 Enterprises must conduct audit of its IT infrastructure

and its use from an environmental perspective.
 Enterprises also adopts additional measures such as

implementing a carbon offset policy to neutralize GHG
emissions – including planting trees, buying carbon
credits from one of many carbon exchanges or using
green power generated from solar or wind energy.
1.28 Fundamentals
1.5 Green IT - Four Dimensions

Green IT practice translates the green IT strategies,
plans, and policies in the day-to-day workings of the
organization by using its transformational and operational
capabilities. Green IT in practice is based on four distinct yet
interrelated dimensions of business: economy (why), technology
(what), process (how), and people (who).
1. Economy (Why)
The economic dimension deals with the financial
justification for green enterprise transformation. The key
practice in this dimension revolves around metrics that enable
justification of the investment in green IT initiatives. Following
are some of the economic factors appearing in green IT practice:
 Green ROI metrics justify the business decision to
invest in carbon reduction.
These are measures that reflect the business value
emanating from the costs, effort, and risks in undertaking
a green enterprise program. For example, the
replacement costs of electronic devices is matched
against the power and costs saved over the lifetime of
those devices.
 Metrics that demonstrate the net present value (NPV)
of the carbon initiative over a three- to five-year
period.
In this period, the carbon economy can be
expected to be in full swing, and the carbon reduction
investments made today will affect the worth of
organizations on the stock exchange then (around 2013-
15).
 Incorporation of intangible and/or otherwise non-

carbon measures, such as organizational image,
subtle marketing, and motivated HR, in the overall
justification for green IT.
For example, the image of an organization as
perceived by its customers (or employees) can be
measured through a survey and, then, the same image
measured again after the green transformation has taken
place. The difference in the two views of the
organization by its customers can be made to count
toward the economic benefits resulting from green
initiatives.
 The comparison of carbon performance across
multiple organizations and industry sectors,
especially when businesses are geographically
dispersed.
This comparison facilitates understanding of the
economic advantage of green initiatives among
competing organizations.
 The formulation of KPIs (key performance
indicators) that provide financial benchmarks
indexed to carbon benchmarks.
For example, a KPI can be “reduction in scope 2
carbon emissions by 10% per year over the next three
years” and can be extended and mapped to “reduction in
cost of production by three to five percent per year for
the next three years.” KPIs not only measure progress in
carbon efficiency but also provide an indication of what
needs to change.
1.30 Fundamentals
 Carbon trading based on the recording and reporting

of emissions.
This trade in carbon in a carbon economy on

carbon stock exchanges will make use of CEMS,
enabling it to mature into systems-based automated
trades monitored and enforced by law.
2. Technology (What)
The practice of green IT in the technology dimension

deals with reduction of emissions from IT equipment, such
as monitors, computers, data servers, and network
equipments. Examples of the technological dimension of
green IT practice include:
 Sophistication in managing desktops, laptops, and

other individual computing devices when not in
use. This includes switching them off when not in use,
using a blank screen saver, centralized power
management, and use of smart operating systems.
 Use of smart metering devices that measure and relay

emissions in real time and provide feedback and
correction to the equipment.
 Printer use in an efficient way through default draft

printing, default page cap per user, double-sided
printing, distance printing (i.e., not have a printer by the
side of the desktop), and recycling of ink cartridges.
 Virtualization and optimization of data servers and

desktop machines.
 Use of low-carbon-emitting green monitors and

computers instead of the aging and high-power-
consuming computers.
 Implementing basic to advanced carbon emissions
management software2 for collection and dissemination
of standardized carbon data.
 Preferential use of renewal sources of energy such as

solar, wind, and nuclear. This would be based on
increased ease in selecting the source of energy and
greater transparency in viewing the effect of the choices
through sophistication in carbon reporting systems.
 Environmental intelligence (EI) comprises

technologies like data warehouses, analytical tools,
and reporting tools. This EI will combine existing
business intelligence systems and organizational
processes with the tacit green knowledge people carry.
3. Process (How)
The process dimension of green IT practice deals
with the use of IT systems in improving business processes
(e.g., supply chains) and use of standards (e.g., ISO14001).
The process dimension in the practice of green IT is affected
as follows:
 Business optimization processes such as lean or Six
Sigma would be also responsible for carbon reduction.
 Modeling and implementation of new green processes.
 Embedding green organizational policies within the
systems that support business processes.
1.32 Fundamentals
 Collaborative green business processes
 Processes associated with reuse and recycling of

equipment that balance the longevity of the equipment
and its ongoing power consumption.
 Collaborative business processes, based on Web services

that enable support and sharing of carbon reduction
across multiple organizations.
4. People (Who)
The people dimension of green IT practice deals with

the soft, sociological aspects of changes to the organization.
Following are some of the areas associated with people that
undergo change in a green IT initiative:
 Changing customer preferences with respect to

favoring green products and services needs to be
considered and incorporated in product and service
design, development, and production.
 Basic training and creation of awareness of

environmental sustainability and green ITamong
various groups of people, including employees, customer
groups, and suppliers.
 Use of social media networks that generate public

opinion, provide carbon-related information, publicize
green standards, as well as facilitate “crowd-sourcing”
(e.g., a member of the crowd reporting a wastage such as
street lights on during the day, an oil spill in the
neighborhood, or unethical dumping of batteries or
mobile phones).
 Developing trust and ensuring security associated

with carbon data. This applies to both internal and
external parties interested in the carbon performance of
the organization.
1.6 Green IT Goals
The goal of green computing is to attain
economic viability and improve the way computing devices are
used. Green computing practices include the development
of environmentally sustainable production practices,
energy efficient computers and improved disposal and
recycling procedures. There are other goals of green information
technology, most notably at the design and manufacturing
stages.
In all cases, four main aims are:
 to cut down to as little as possible the amount of energy
used.
 to minimize the inclusion of harmful materials.
 to use as many biodegradable materials as possible.
 to extend as far as possible the life of the equipment.
1.7 Environmentally responsible business policies practices
and metrics
 Sustainable business practices are characterized by
environmentally-friendly practices initiated by a
company for the purposes of becoming a more
sustainable organization.
 These companies aim to reduce their environmental
footprint through initiatives that cut down on waste, poor
1.34 Fundamentals
environmental stewardship and unethical environmental

practices that offer a reduced level of sustainability
within company practices.
 Sustainable business practices differ among industries
and are often specific to the company type and the
product or service it produces.
The definition of sustainability is:
“The quality of not being harmful to the environment or
depleting natural resources, and thereby supporting long-term
ecological balance.”
1.8 Sustainable Business Practices
1. Be Intentional About Sustainability
 Sustainability needs to be incorporated into corporate
strategies and reflected in organizational business
goals.
 This means making this a priority in every aspect of
organizational operations.
 As with any other business initiative, you need to make a
plan of action and assign accountability. Hold people
accountable and measure the results
2. Partner with Employees
 Invest the time in training employees on the importance
of sustaining the environment and share what the
organization is doing to help conserve resources.
 Solicit additional ideas from employees for resource
conservation.
 Get an idea about what employees are experiencing and

can offer ideas to reduce waste and improve their work
environment.
3. Water and Electric Conservation
 Conserving water is something where everyone
participate in by reducing the opportunities for wasting
this valuable resource.
 For example, converting to energy-efficient faucets,
toilets, and lighting can be a great way to save water,
energy, and budget dollars.
4. Supply Chains
Statistics show that customers prefer working with
sustainable companies that are environmentally friendly.
Maintain a list of sustainable friendly vendors and make it a
priority to only use organizations that embrace sustainable
business practices. Negotiate contracts with this
expectation made clear.
5. Develop a Recycling Program
Develop an in-house program for recyclable products like:
 fluorescent light-bulbs
 electronics
 computers and monitors
 paper products
 supplies
Use of waste management vendor to help create a
process for this.
1.36 Fundamentals
6. Chemical Management
Chemical impact on environment is been plundered
in recent times. Strive to use green cleaning products and
non-chemical products for pest control and weed
management. Use chemical vendors to help train employees
on the proper use and disposal of chemicals.
7. Purchase Only Energy Efficient Products
Use of energy-efficient electronic products and use
environmentally friendly settings on office equipment.
Choose computer, electronic, and IT acquisition products
that are EPEAT registered to ensure the highest levels of
efficiency.
8. Develop Sustainability Work Policies
Develop sustainability policies and procedures to
reinforce the efforts. Things like, power down equipment at
the end of the day and enable energy savings settings on all
computers and desktops, are examples of policies that can
support the cause. The challenge to sustain the environment
can be overwhelming, but if each of the organizations, large
or small, does its part, everyone can contribute to conserving
this great planet that is home for all living things.
1.9 Metrics used for measuring power consumption in data
centres.
a) (TDE) Thermal Design Power
It is the measurement of maximum amount of power
required by cooling of computer system to dissipate. It is the
maximum amount of power which a computer chip can take
when running a real application.
b) (PUE) Power Usage Effectiveness

It is used for comparison of energy used by
computing application and infrastructure Equipment and the
energy wasted in overhead. The PUE can be described as the
ratio of overall electricity consumed by the facility of a data
centre to the overall electricity consumed by IT equipment’s
(network peripherals, servers, storage, routers, etc.). Value
of PUE depends on the location of datacentres and
construction done for that Datacentre. Thus it is different for
all datacentres.
c) (DCiE) Data centre Infrastructure Efficiency

It is the reciprocal of PUE. PUE and DCiE are most
commonly used metrics that were designed for the
comparison of efficiency of datacentres.IT Equipment Power
can be described as the power that data centre has taken for
the management of IT equipment’s, processing of IT
equipment’s and storing the data in disk drives or routing the
data within the datacentre. Total Facility Power is IT
equipment power plus power needed by uninterrupted power
supply (UPS), generators (needed to provide power in case
of power failure),Batteries, cooling system components such
as chillers, CRACs, DX air handler pumps, units, and
cooling towers.
1.38 Fundamentals
d) (CPE) Compute Power Efficiency

It is a measure of the computing efficiency of a
datacentre. As each watt consumed by server or cluster did
not draw fruitful work all the time, some facility consumed
power even in idle state and some consumed power for
computing. Although 100% of facility capacity will never be
used, but the need for maximum output from the electrical
power which datacentre has taken. CPE is defined as
e) (GEC) Green Energy Coefficient

It is a measure of green energy (energy that comes
from renewable sources) that is used by the facility of a
datacentre. For evaluating the environment friendly nature of
a data centre this metric is used. It is selected as a PUE
metric by green grid organization in November 2012.
Energy consumed is measured in kWh. It is defined as
f) (ERF) Energy Reuse Factor

It is a measure of reusable energy (energy that is
reused outside of datacentre) that is used by datacentre. For
making cloud, environment friendly data centre should use
renewable energy such as electricity generated by wind
power, hydro power etc. ERF is selected as PUE metric by
green grid organization in November 2012. It is defined as
g) (CUE) Carbon Usage Effectiveness

It is a measure of carbon dioxide emission in
environment by the data centre. It is selected as a PUE
metric by green grid organization in November 2012. Where
ECO2: Total carbon dioxide emission from total energy
absorbed by the facility of a data EIT: Total energy
consumed by IT equipment’s. ECO2 includes all greenhouse
gases (GHGs) such as CO2 and methane (CH4) that are
emitted in atmosphere. This value is taken for whole year
analysis.
h) (WUE) Water Usage Effectiveness

It is a measure of required water by a data centre
annually. Water is needed - a) For cooling the facility of a
data centre. b) For humiliation. c) For apparatus associated
power generating d) For production of energy.
Advantages of Green Computing
 Green computing can save energy
 Green computing can save money in the long run

1.40 Fundamentals
 More sophisticated recycling processes
 Waste reduction
 Reduction of the resource depletion problem
 Less pollution
 Less greenhouse gas emissions
 More efficient hardware use
 Sustainable IT practice
 Increases pressure to go green in the IT industry
 Reduction of health risks for customers
 Better working conditions
 Teleworking may improve flexibility
 Green computing may strengthen the brand of companies
 Positive impact on our flora and fauna
Disadvantages of Green IT
 Significant upfront costs
 Plenty of knowledge may be required
 Green IT may conflict with profit maximization goals
 May slow down computer networks
 Technological change may make older IT-systems

obsolete
 Acceptance inside companies may be rather low
 Lacking awareness of the general public
 Green IT may be vulnerable to safety issues
 May not be manageable for small businesses
 Reliance Maintenance may be difficult
 Many technologies aren’t actually that green

GREEN ASSETS AND
2
MODELING
2.1 GREEN ASSETS
The green assets and infrastructure comprise substantial
part of that long-term approach to managing the carbon
performance of the organization. The three major phases or
activities associated with the lifecycle of these assets is depicted:
the way they are established or procured, the manner in which
they are operated or run, and eventually the strategies for their
disposal or demolishment. The assets made up of building, data
centre, devices and vehicles. The three major activities relating
to infrastructure assets has the following carbon repercussions:
Establish (Procure) - deals with the green credentials of
the asset in terms of its design and development. For example,
the original design of a car engine or a mobile phone that make
it carbon efficient.
Operate (Run) – deals with total carbon contribution of
the organization by means of operation of assets.
Dispose(Demolish) – deals with the eventual phase of an
asset and impacts the overall carbon footprint of an
organization.
2.2 Green Assets And Modeling
Figure 1: Green assets need to be organized in an efficient

way throughout their lifecycle.
Types of
Impact on Environment
Assets
Long-term impact as major environmental
considerations should be during architecture and
Buildings construction. Purpose of buildings, people
and Facilities movements, geographical locations (weather),
and durability of the building impact their
overall carbon contribution.
This is a special purpose building to house data
servers. In addition to the standard building
Data Centre considerations, the ratio between power usage
by the servers versus the rest of the power is a
popular environmental consideration
Design, development, procurement, operation,
Devices
and usage of devices is considered here.
Direct fuel emissions, pollution level of the type
of fuel, design of the engines, and so on.
Vehicles
Procurement, operations and disposal activities
apply to vehicles used by the organization
Table 1: Types of Assets (Categories) and Their Impact on

the Environment
Green Computing 2.3
2.1.1 Green Building
―Green‖ Buildings are high performance structures that

also meet certain standards for reducing natural resource
consumption.
―Green‖ or ―Sustainable‖ buildings are characterized by:
 efficient management of energy and water resources
 management of material resources and waste
 restoration and protection of environmental quality
 enhancement and protection of health and indoor

environmental quality
 reinforcement of natural systems
 analysis of the life cycle costs and benefits of materials

and methods
 integration of the design decision-making process
 ―Metrics‖ for such ―green‖ benefits are articulated and

certified by LEED, BuiltGreen or other organizations
 Green standards measure different environmental

qualities of buildings
 Each has a different emphasis and purpose

Green Building standards include:
 Leadership in Energy and Environmental Design

(LEED)
 Green Globes
 Model Green Homebuilding Guidelines
 BuiltGreen
 Energy Star
 Living Building
Why go ―Green‖?
Green makes business sense
 Increased flexibility to allow for longer building and TI

useful life and reuse of materials
 Improved building performance
 Increased revenue (higher rents/sales price, improved

productivity, fewer/shorter vacancies)
 Lower cost (utilities, costs of conversion)
 reduce carbon consumption,
 energy independence,
 encourage community,
 preserve natural systems

Green Computing 2.5
Table 2: rating Building features to environmental factors
Green IT Hardware
The Hardware aspect of Green IT deals with the design
and architecture of IT hardware and the manner in which it is
acquired and operated.
Figure 2: Range of Green IT hardware generating carbon

Following is a more detailed description of these IT

hardware assets of an organization:
 Data servers— deals with the physical machines and the

specific buildings in which they are housed. These
servers also have both wired and wireless networks and
corresponding communications equipment associated
with them that are directly emitting carbon.
 End-user computers— laptops, desktops, their

capacities, operational efficiencies, and their disposal
(especially as the lifecycle of a computer is getting
shorter by the day) need to be discussed from their P-O-
D (Procurement – Operation – Disposal) viewpoint.
 Mobile devices— the mobile devices and associated

hardware (e.g., extension leads), their batteries including
the recharging mechanism and disposal of the batteries
and the policies and actions when the devices become
outdated (quickly).
 Peripherals— printers, photocopiers, shredders, and so

on. These electronic gadgets are of immense interest in
Green IT due to their large numbers, their potentially
unnecessary overuse.
2.1.2 Green Data Centre
What is green Data Centre?
A green data centre is a repository for the storage,

management and dissemination of data in which the mechanical,
lighting, electrical and computer systems are designed for
maximum energy efficiency and minimum environmental
Green Computing 2.7
impact. These centres use more energy-efficient servers and

most importantly the design technology to reduce energy
demands for cooling and lighting.
Need for Data Centres:
1. Data centres are heavy consumer of energy, accounting

for between 1.1% and 1.5% of the world‘s total energy
usage in this decade. The Green data centres are energy
efficient data centres that better utilize energy and
increases performance.
2. Green Data centre reduces both operating costs and

capital costs since they eliminate the need of additional
power and cooling demands.
3. Green data centres reduces the technological impact on

the environment and use of natural resources, thus helps
environment to be sustainable.
4. They improve business by improving their corporate

image and social image by meeting compliance and
regulatory requirements.
5. They utilize resources such as office space, heat, light,

electrical power etc, in an environmental friendly way.
Who are using Green data centres?

Steps to make a data centre Green.
 Turn off the dead servers and make few basic changes to
existing data centres.
 Upgrade to energy-efficient servers.
 Switch to high-efficiency power supplies.
 Redesign cooling system
 Redesign air management
 Better environmental conditions are crucial for smooth

running of data centre.
Figure 3 – Factors influencing Green data centre
Data Centre Building—Design, Layout, and Location
The challenges in handling data centres from carbon

perspectives arises from the fact that the data centre buildings
themselves are based on a ROI over 15–20 years.
Green Computing 2.9
Whereas the internal equipment, the data servers and

other computing equipments themselves are usually Green
Assets upgraded every 3 –5 years.
Therefore, the data centre building, together with the

data centre‘s non-ICT infrastructure, can quite easily consume
more power than the equipment within it.
This is because of the architecture and design ofthe

infrastructure and facilities that may not have kept up with the
server technologies themselves.
Following are the specific design, layout, and location

consideration for data centres.
 Physical (geographical) location of the building. This

includes the weather patterns of the geographical region
(such as warm or cold), proximity of the data centre
building to water and air (for cooling) and the ease of
access to the staff.
 The building that houses the data centre. This may be

a dedicated stand-alone facility, or it may be purpose-
built within a larger facility, or it may be retrofitted into
existing premises. Whatever the case, there are a number
of aspects of the built environment that will have an eff
ect on power consumption, such as insulation.
 The power supply. Data centres usually have dedicated

power supplies, and very often more than one. Ā ei r
efficiency varies enormously. Data centres can also
generate their own power, and backup power supplies
are common for business continuity.
 Cooling and lighting. Modern ICT equipment typically

demands significant a mounts of cooling, either air
cooling or water cooling. There are many design and
implementation issues that affect power consumption.
Lighting is also a factor that maintains ambient
temperature.
 Server and storage virtualization. This technology is

meant to reduce power consumption as it reduces the
overall number of devices; however, in practice the
power consumption of data centres can rise as the
virtualized servers may be more powerful and may use
greater electricity.
 Facilitation of new and emerging technologies. The

building of the data centre should be conducive to
wireless communication, Cloud computing-related
communication, and such best practices.
Data Centre ICT Equipment—Server Strategies
Servers are powerful computers that form a significant

part of the IT assets of an organization. Increasingly these
powerful servers provide the organization with the ability to
access, provide, analyze, and store data, information,
knowledge, and intelligence in myriad diff rent ways. As argued
earlier, there is ever increasing demand for more powerful
servers with increased storage and processing facilities. With
more powerful processors and proliferating number of servers
the power consumption continues to climb rapidly
Following are a list of green server strategy

considerations that need to be expanded in detail in practice:
 Online, real-time list of server inventory that enables

location and uses of the servers.
 Power consumption bill in real time—mapped to carbon
generation that provides operational feedback to the
entire organization.
 Bit to carbon ration as part of comprehensive—data

strategy—that provides metrics on not only the used
―bits‖ but also the carbon generated by the provisioned
bits.
 Pue, DCiE—these popular metrics providing
comparative data over a length of time, as also across the
industry.
 Mirroring backup strategies that are balanced by the
―acceptable risks‖ of the data centre director.
 Data capacity forecasting. Server capacities need to be
estimated on a continuous basis as the business changes.
The correlation between business change and growth,
and corresponding data centre capacity, is ascertained
based on statistical analysis, trend spotting, and
estimating the impact of technological innovativeness.
 Carbon-cost visibility. Lack of visibility of server costs
and particularly its mapping to individual or
departmental use of space.
 Efficient decommissioning. Once the purpose of a server

is consummated, there is a need for a formal yet quick
way of decommissioning the server. Manual processes
for decommissioning and lack of confidence of the data
centre director/manager can lead to servers lying around

and consuming power for no apparent purpose.
 Incorporation right redundancy. Earlier discussion on
bit-watt indicates the crucial need for optimum
redundancy.
 Enhanced server distribution. Need to distribute, through

proper assignment, the use of the data space across and
between various departments/users. This would also
enable server sharing between operational development
and test environments.
 Incorporate server switching. Data servers should be
capable of being switched from one type of usage to
another (e.g., from test usage to production). This also
enhance capacity sharing and peak load performance.
 Incorporate Cloud computing and server virtualization.
Data Servers Optimization

Optimization of servers deals primarily with the
numbers, usage, and collaborations amongst the servers.
This data server optimization can be improved through
better organization of the databases including their design,
provisioning for redundancy, and improved capacity forecasting,
following RDBMS (Relational Database Management Systems)
standards such as data normalization and usage of proper data
types within database as and when required.
It is worth noting that the cost associated with cooling of

servers is much more than the initial cost of procurement and
installation of the hardware.
Furthermore, power consumption of the servers

themselves is rapidly increasing.
Therefore, the costs associated with the cooling of the

servers are equally on the rise.
There is a discrepancy between the advanced

technologies used in the servers, the supporting rack level
infrastructure of the data centre, and the lagging air conditioning
and building infrastructure of the data centre.
Data centres are also heavily occupied and are stretched

for their cooling capacity as these buildings are catering for far
more sophisticated servers than they originally are designed for.
More techniques that could be considered by an

organization for server optimization are described as follows:
 Undertake intense and iterative capacity planning for the

data centre. This will involve management, anticipation,
and optimization of storage capacities of the data centre.
 Undertake in-depth optimization through identification

of unused capacity of servers and storage disks within
them.
 Implement full storage virtualization that will enable

hosting of multiple data warehouses on the same server.
This will include conversion of existing physical servers
to ―virtual servers‖—partition servers that can operate in
parallel without any interference.
 Efficient server operations. For example, a server that is

on but idle would consume half the power it needs when
being used fully. Therefore, instead of operating multiple

servers, some of which may be idling, optimization and
management of servers will enable running of servers as
closer to their maximum capacities.
 Efficient management of air-conditioning and cooling
equipment that require, at times, even more power to
cool the servers than required to operate them.
 Decommissioning servers once their service level
agreement has expired.
 Applying virtualization during architecture and design of
the servers, corresponding operating systems, and even
applications. Enabling virtual servers easily will enable
efficient capacity management and reduced hardware
maintenance costs.
 Making use of infrastructural and hardware economies of
scale. This can be achieved by implementing Cloud
computing and making use of services or software
services from an already existing repository. This will
significantly reduce the amount of resources being used
in order to provide a software solution or a result.
What is Virtualization?
 Virtualization is one of the hardware reducing, cost
saving and energy saving technology that is rapidly
transforming the IT landscape and changes the way
people compute.
 On a server or a desktop PC, it allows multiple operating
system and multiple applications to run on a single
computer.
 The software that makes this possible is known as

hypervisor.
Why green computing uses Virtualization?
 Decreased energy use– reducing number of physical
devices, the amount of energy required to operate the
devices is decreased as well reduces the cooling system
power requirement.
 Reduction in toxic waste– number of hardware devices
are reduced so huge reduction in e-waste or toxic wastes.
 Reduction in facility requirements– decrease in
number of system is directly proportional to reduced
number of data centres.
Types of virtualization
 Server virtualization– many servers run on single
physical server. Helps decrease energy usage and
provides more floor space.
 Application virtualization – applications can be run

independently of the underlying host operating system.
Since no device drivers are installed can run application
without administrative rights. Applications can be run
from portable media, if not compatible can be executed
on physical machine.
 Network virtualization – It allows us to combine all of

the resources available on a network by splitting up the
available bandwidth into independent channels.
Consolidation of many physical networks into one
virtual network. Partitioning of single physical network
into many virtual networks is allowed.
 Storage virtualization – allows multiple storage devices

to be combined as a one large storage device. Easier
administration, monitoring of storage growth is possible.
 Desktop virtualization – allows virtual desktops to be

centrally managed on a server and run by the end user on
a thin client machine. Can access multiple monitors,
USB devices, device recovery is simplified.
Green Assets – Devices
Sustainable steps by researcher
 Compaq EOS sustainable Desktop
 Designed by Cody Stonerock, made of recycled

aluminium & biodegradable resins by HP. Low cost
PC with no screws or fasteners.
 Monitor and other components are easily removed.

Designed with fewer features with only basic
computing power.
 Igglu modular PC concept
 Looks like a book rack, updating is easy like

replacing books in a shelf, since hard drives, PCI
drivers, RAM etc. are placed like books in a book
shelf.
 Designed for maximum energy efficiency and

resource usage.
 ‗Bento‘ Solar-powered concept computing system

 Batteries are powered by solar power, they come

with integrated with solar panel and ITB hard drive.
 Sustainable Computer ‗Froot‘
 Bio degradable starch-based polymers constitute the

‗main frame‘ which are recyclable along with
electrical components.
 High end-laser and projecting technology to beam a

screen on the wall and keyboard.
 EVO PC concept
 This has two parts – First EVO client module which

sits on the second part which is a docking unit for
this module.
 Client has low processing power, low memory and

low RAM.
 The client communicates with the server via

broadband, thus server does the actual computation.
 The remote access comes with a cost, the client is

recyclable and company provides a replacement.
2.2 Green Business Process Management: Modelling,

Optimization, and Collaboration
Green business process management
 Green business process management (Green BPM) deals

with the overall management of all internal and external
processes of an organization from a green perspective.
 BPM is a well-established industry practice

encompassing process modeling, reengineering, and
optimization of processes, and the measuring, merging,
and elimination of business processes.
 Green business processes are environmentally conscious

business processes that are necessary, efficient, effective,
agile, and measureable in the context of an organization.
 In the green process optimization exercise, processes are

challenged for their necessity in the first place, others are
optimized for efficiency, some others are made more
effective and agile, and all are measured in order to

ascertain their carbon contribution.
 The exploration of processes in this manner leads to

many opportunities to improve and optimize them during
a green enterprise transformation.
Table 3: Basic Process Characteristics and Corresponding

Green Connotation
Process Green Business

Description
Characteristic Connotations
Necessary Challenges - the Eliminating an
need for the process unnecessary process
in the first place. eliminate its carbon
contribution.
Efficient Models the process Aims to reduce the
to study its various carbon generation
activities/tasks. within the process by
optimizing and/or
eliminating the
activities/tasks
within the process
Effective Ensures that the Substantial wasteful
process is actually carbon is generated
achieving the goals it by a process that is
is meant to achieve. not effective—as it
does not achieve
business goals.
Agile Deals with the An agile process will
ability of the process change easily and

to change itself in effortlessly in
response to external response to changing
and internal changes external situation
affecting the
organization.
Measurable Enables monitoring, In addition to the
control, and standard process
ascertaining the measures, such as
success of its cost, time, and
optimization. quality, now the
―carbon content‖ of
a process is
measured.
 BPM approach in an organization and can be considered

as a set of management and technology disciplines
focused primarily on workflow and process automation
that drives the implementation of optimized and
sustainable business processes.
 Optimization of processes covers many aspects of the

performance.
 Processes can be optimized to ensure efficient utilization

of resources.
 Processes can be reengineered to creatively eliminate the

use of some redundant or duplicate resources.
 Reengineering has been described as the fundamental

rethinking and radical redesign of business processes to
achieve dramatic improvements in critical, contemporary

measures of performance such as cost, quality, service,
and speed.
Green Reengineering
 Green BPM includes reengineering of business processes

to optimize their emissions.
 Reengineering of processes to green processes will

incorporate re-evaluation of processes and also an
understanding and modeling of their supporting
hardware, software, and people in order to cut down the
carbon generated through them.
Seven Reengineering Principles
1. Organize around outcomes, not tasks.
2. Identify all the processes in an organization and

prioritize them in order of redesign urgency.
3. Integrate information processing work into the real work

that produces the information.
4. Treat geographically dispersed resources as though they

were centralized.
5. Link parallel activities in the workflow instead of just

integrating their results.
6. Put the decision point where the work is performed, and

build control into the process.
7. Capture information once and at the source.

Figure 4: Life cycle of BPM
Green Processes: Individual, Organizational, and

Collaborative
 Reengineering of business process to reduce their carbon

contents has to happen at three levels: individual,
organizational, and collaborative.
 These levels tend to be increasingly strategic, taking

longer time and greater effort as the business moves
from individual processes through to departmental- and
organizational-level processes.
 Collaborative processes cut across multiple organizations

and systems—making them even more challenging to be
reengineered in the context of carbon reduction.
Figure 5: Individual, organizational, and collaborative green

processes and their reengineering
Table 4:Green Process Categories and Their Carbon Impact
Green Business Analysis

 In green business processes, the role of business analysis
activity, including the gathering of business
requirements, understanding and modeling processes,
process analysis and optimization, and testing prior to
deployment are to be considered.
 A Green BA can play a dual role: First, modeling

requirements for a Green IT project and, second,
modeling existing processes for their optimization from a
green perspective. BAs can ensure alignment of a Green
IT technical solution (e.g., CEMS) with environmentally
responsible business strategies.
 The Green BA involvement in a project promotes an

understanding that even if certain business requirements
are important to a stakeholder, they may not be still
necessarily desirable in a solution if they are not aligned
with the need to generate least carbon.
Green Requirements Modeling
 One of the major responsibilities of a Green BA is to

undertake modeling of requirements for a green process
or system.
 This requirements modeling can be considered as a sub

discipline of systems engineering that is concerned with
the behavior, quality attributes, and also technical
constraints.
 Requirements modeling is widely recognized as both a

challenging aspect of software development, as well as a
crucial one, because it lays the foundation for all the
subsequent project work.
 Green requirements modeling can be divided in two

major parts— functional and nonfunctional (or
operational).
Functional requirements
 Are software requirements, describe the behavior that the
software will have and the information the solution will
manage.
 Functional requirements are associated with the required
behaviors and operations of a system, defining its
capabilities in terms of actions and responses.
 Functional requirements are frequently captured in the
form of use cases.
 Green IT frequently impacts functional requirements as a
consequence of new procedures or business rules
emerging from corporate environmental policies and
industry standards.
Non - Functional requirements
 There are requirements, however, that go beyond system
behavior. These requirements describe the properties,
attributes of the solution and are referred to as
nonfunctional requirements.
 Examples of such requirements include availability,
performance, usability, portability, robustness, etc., and
they provide the design constraints for the project (e.g.,
technology or regulatory limitation).
 Green IT policies typically add nonfunctional
requirements to software projects, imposing new
demands in terms of quality attributes that become
necessary or desirable, and also establishing new
constraints.
Green IT Governance
 Green process management matures as proper business
governance which align with performance governance,
project governance, change governance, and IT
governance and control is applied to it.
 An ideal way to do this is to incorporate green aspects
within the existing governance structure within the
organization.
 This can take shape of modifying the business process
architecture, balance score card, and business policies for
governance.
2.3 Green Enterprise Architecture
A Green Enterprise Architecture (GEA) considers the
multiple existing systems and packages used by an organization
in running its business. A GEA also provides basis for defining,
assessing, measuring, analyzing, reporting, and monitoring the
green IT systems and processes. Furthermore, a GEA results in
the development of common terminologies that bring clarity,
understanding, and consistency to the green enterprise initiative.
Following are the activities resulting from a green
enterprise architecture for green information systems in an
organization:
 Integration of the new CEMS (Carbon Emission
Management Software) with existing organizational
systems (typically ERP packages, CRM) using SOA-Web
Services interfaces
 Modification of existing data structures to accommodate
new carbon data elements and related contents
 Data conversion to enable use of that data in calculating

carbon emissions
 Populating parts of data and systems with external carbon
data (such as regulatory requirements/standards
/benchmarks)
 Evolution of carbon data through to information,
knowledge and environmental intelligence
 Evolution of existing decision support and knowledge
management systems to environmentally intelligent
systems
 Creation of a suite of green services using service oriented
architecture (SOA) and Web Services (WS)
 Application of mobile technologies to provide location-
independence and personalization to the green information
portals that facilitate collaboration.
 Quality assurance and testing of Green IT systems
Figure 6: views of a Green enterprise architecture

Green Information Architecture

The GIA provides the basis for using enterprise
applications, processes, and contents. The semantics for the
master data including the green data are defined and the
operational and analytical information is modeled in this
architectural space. The requirements that influence the
information architecture come from the business, information,
and enterprise domains. This information architecture provides
the context for facilitating integration across various
applications. The information architecture also outlines the
processes for capturing and modeling requirements. The
information architecture also contains a repository of overall
applications and their interrelationships. A good understanding
of this interrelationship can help eliminate redundancy and
eventually also contribute to the reduction of resources.
 Green customer requirements that are based on the
demands of the customer for green products and
services.
 Green marketing requirements that promote the

organizations green products and services.
 Green supply chain process requirements that interface
with the suppliers systems.
 Green technical requirements that are specifying the

technologies that are needed to handle the Green IT
initiative.
 Green facilities management requirements that describe

the building and facilities infrastructure and the approach
for measuring and reducing their carbon.
 Green metrics and measurement requirements that

specify the elements to measure and report.
 Green recycling and e-waste management requirements
that deal with the one-off disposal of assets
Figure 7: Categories of requirements of various GEA

A good GEA is a mechanism to incorporate the changes
associated with Green IT transformation on the right in Figure 8
into the systems and processes on the left.
Figure 8: Green enterprise architecture impact

 Organizational Systems - These are the core systems

that are primarily internal to the organization.
 External Systems - These are not just systems external
to the organization, but also external interfaces of the
organizational systems.
 Infrastructure - These are the communication Networks
and Servers.
Green Solutions Architecture
 Data: changes here deal with creation of new carbon
data and modification of existing enterprise data.
 Services: These include the functions, applications, and
their use in analyzing green data. Services plot trends,
estimate emissions, enable reporting, and create
opportunities for collaboration.
 Interfaces: These are primarily the display mechanism
of the services and applications. Figure 9 shows three
interfaces as graphic user interfaces (GUI), the reporting
and related physical interfaces, and the web service
interfaces. They form the front-end of the GSA and
enable personalization of services.
Figure 9: Fundamentals of GSA

Evolution of Green System Architecture (Basic

through Linear to Collaborative)
Figure 10: Evolution of Green System Architecture
 A GEA has evolved from a basic base 3-tiered

architecture, to a collaborative green process
architectures.
 The data, services, interfaces, and security apply to
existing and new green processes in a collaborative
manner.
 Figure 9 shows a basic architecture which has evolved as
shown in figure 10 (collaborative green process) that
makes use of concepts of SOA (service oriented
architecture) and WS (web services).
 The linear green processes would be the typical business
processes such as customer, supplier, and accounting.
 Linear processes also include totally new green
processes within the organization such as counting
carbon PPM.
 The collaborative processes on the right will include the

data, services, interfaces, and security that encompass all
the aforementioned processes that are now
interconnected through WS.
 These collaborative processes are both internal and
external to the organization.
Aspects of Green Solutions Architecture

 The Green IT solutions deal with internal carbon
recording, reporting of carbon externally,
implementation of SaaS-based solutions, collaborative
green services and also technology-based opportunities
for new green services.
 In order to deal with the aforementioned impact, the
solution space of the enterprise uses many technologies.
 GEA facilitates incorporation of technologies in the
Green IT solutions by providing the right interfaces and
models.
 Figure shows these technologies as virtualization, Cloud

computing, real-time decision making, smart network
management, self-healing, alignment, integration, and
optimization.
 The solutions space has its own internal Green IT
framework that encourages the solutions architects and
the systems analysts to continuously identify new and
emerging technologies, model them to examine their
repercussions, and eventually incorporate in the overall
architecture of the organization.
Figure 11: Various aspects of a Green solutions architecture
2.4 Green Supply Chain Management
Green supply chain systems, especially with mobile

technologies incorporated in them, are a major component of
GEA. They reduce inventories, costs, and carbon. However they
require contract negotiations. SCM (Supply chain management)
have evolved rapidly to automate and optimize the lifecycle of
material procurement. Similarly, SCM are also integral to
procurement and use of equipments and corresponding
infrastructure. Integration with supply chains has also been
studied resulting in integrated SCM (ISCM) and its extended to
incorporate environmental considerations within them resulting
in Green integrated supply chain management (GISCM) that
brings together various stakeholders in the supply chain within
and outside the organization.
These characteristics of a good ISCM are converted to

handle the environmental issues related to the supply chain.
Following are the advantages of GISCM (Green Integrated
SCM):
 Reduction in unwanted inventory.
 Improved usage of infrastructure/equipment through

sharing of resources
 Reduction in carbon overhead relating to material

transfer and storage.
 Optimize the number of people in handling material.
 Eliminate business processes that do not add direct value

to the most optimum movement of goods, thereby
reducing carbon.
 Real-time integration and improved logistics of

distribution centres reduces carbon.
 Planning the demand and supply, management of

infrastructure planning, and planning the production
includes environmental consciousness and metrics.
 Sourcing of materials, services, maintenance of catalogs,

collaborative supply management of electronic payments
are integrated and measured to ensure reduction in
carbon.
 Integration in supply chain enables optimum product

lifecycle management, demand planning, production
management, and event management.
 Improved and effective handling of returns from

customers.
 Mobile supply chain management (MSCM) can bring

together, dynamically, factors such as number, location,
and size of warehouses; corresponding distribution

centres and facilities; and relationships with distributors
and customers.
 MSCM bring together technology infrastructure, demand

planning, forecasting, sourcing, production, logistics,
scheduling, inventory, and transportation that are also
supported by mobile devices.
 MSCM can also use radio frequency identification

devices (RFIDs) to improve material handling in
distribution logistics.
 At individual customer levels, shipping, receiving, and

store deliveries are also improved through mobility
resulting in optimized business processes and reduced
carbon emissions.
2.5 The Environmental Intelligence Domain
BI (Business Intelligence) can be considered as a

technology that enables users to not only access historical and
current data but to also create new correlations. These new
correlations between data items produce insights that are used in
business—to optimize processes, enhance customer experience,
and reduce inventories. BI systems typically include online
analysis, reporting, data mining, provision of consolidated dash
boards, and enabling business performance management.
EI (Environmental Intelligence) combines tools,

architecture, databases, data warehouses, business performance
methodologies, and quality initiatives in order to produce
environmentally responsible decisions and action. EI is further
enhanced by the availability and application of mobility that

enhances decision support system (DSS), executive information
system (EIS), and knowledge management system (KMS).
This evolving EI complexity is understood as follows:
(a) Data: Identification of carbon data related to equipments

(gadgets) across the company that generates greenhouse
gases; Provisioning the step-by-step collection and
collation of thecarbon-related data within the
organization.
(b) Information: Analysis and processing of the data in

order to provide information to all parties concerned
regarding the carbon-position of the organization.
(c) Process: Optimizing procedures and controls within the

organization using the concepts of business process
modeling (BPM) to ensure efficiency; developing an
understanding of process maturity in the context of green
processes.
(d) Knowledge: Incorporation of external climate change

data such as those provided by governmental bodies or
other third-parties, into the internal systems of the
company by using WS and Cloud computing
fundamentals.
(e) Intelligence: This is the semantic green enterprise, where

the systems embrace people machine continuum.
Figure 12: Environmental Intelligence
Figure 13: Environmental Intelligence - complexities

2.6 Green Information Systems: Design and Development

Models.
What is GIS?
A GIS (or a CEMS (Carbon Emission Management
Software) or EIS(Environmental Intelligence System)) is a
software system that provides support to the business to
implement its environment responsible business strategies
(ERBS), it has processes and applications that help analyze that
data, identify the trends, and, eventually, it has interfaces that
present, report, and interact (and collaborate) with other external
sources of carbon services and data.
Phases in a GIS Development and Deployment
Develop — GIS needs to be developed by following agile
practices and considering the important phases of a SDLC
starting from requirements, analysis, design, and code to testing.
Configure — configuring GIS according to benchmarks and
rules of organization. This would be an activity specific to each
organization within each industry sector.
Use — Use of GIS will lead to ongoing recording of carbon data
creation of reports as well as comparisons.
The features of a GIS that play a significant role in

enhancing this ability of business to coordinate its
environmentally responsible approaches can be listed as follows:
Collecting environment-related data in real time.
Enhancing the decision-making capabilities of senior

management by collating and computing up-to-date information
from varied external sources (e.g., government regulatory bodies
and weather information) and feeding that into GIS.
GIS substantiates the green effort of the organization

through the metrics, thereby providing positive feedback and
impact on the employees‘ job satisfaction.
GIS can continuously identify and upgrade business

processes and business practices in manufacturing, sales, and
field support operations in order to make them environmentally
responsible.
GIS provides feedback to customers and other external

users of the business
Aligning office and home activities through GIS can be a

tremendous boost to the organizational effort in improving its
green credentials.
GIS extends the tools and techniques of business

management and applies them to the environmental aspect of
business.
GIS enables collaboration amongst businesses for the

purpose of achieving environmental responsibilities.
Modeling and Architecting GIS—Requirements, Design,

Implementation, and Testing
GIS Requirements
A typical GIS would involve two subsystems:
 Green organizational portal (GOP)
 Regulatory standards portal (RSP)
Green Organizational Portal
The GOP is made up of organizational data on its

―green‖ performance. These data are updated by the
organizational representatives on an ongoing basis.
These data record the organization‘s pollutant

performance such as
(a) heat generated by the desktop machines, data centres and

network equipments within the organization,
(b) carbon emissions in the petrol/diesel consumed by the

organization, and
(c) hazardous materials produced by the organization‘s

activities such as lead in batteries and mobile phones.
Regulatory Standards Portal
RSP is a large portal that will be maintained by the

government agency responsible for emission control within a
country or region. The RSP will have to have detailed and
continuously updated information on the pollutant categories
that are producing the carbon emissions.
GIS—Technical Requirements
In addition to functional requirements, GIS also has

operational technical requirements.
They are listed as follows:
GIS should be able to run in a wide variety of platforms

such as Windows, Unix, Linux, and so on.
GIS should be able to operate on a variety of hardware

including PC, laptop, and mobile devices.
The data should be stored in a server located in a secure

environment. However, network connectivity with the
applications should be on a 24×7 basis.
GIS will be deployed as SaaS via internet.
GIS user access should be based on a secured

identification and password.
Users will have levels of authorization and access which

will be administered by system administrators.
The GIS should have a sophisticated firewall that would

block unwanted connections from outside the organizational
boundary.
GIS should incorporate encryption. Public key

encryption is a preferred mode although secret key encryption
can be considered for the sake of speed.
A virtual private network (VPN) would be e stablished to

ensure private communication between collaborating
organizations using the same GIS.
3
GRID FRAMEWORK
3.1 Virtualization of IT systems
Virtualization is the latest in a long line of technical

innovations designed to increase the level of system abstraction
and enable IT users to harness ever-increasing levels of
computer performance.
At its simplest level, virtualization allows you to have

two or more computers, running two or more completely
different environments, on one piece of hardware. For example,
with virtualization, both Linux operating system and Microsoft
Windows operating system can be used on one server.
In slightly more technical terms, virtualization

essentially decouples users and applications from the specific
hardware characteristics of the systems they use to perform
computational tasks. This technology is likely to usher in an
entirely new wave of hardware and software innovation. For
example, and among other benefits, virtualization can simplify
system upgrades (and in some cases may eliminate the need for
such upgrades) by allowing users to capture the state of a virtual
3.2 Grid Framework
machine (VM), and then transporting that state in its entirety

from an old to a new host system.
Virtualization is also designed to enable a generation of
more energy-efficient computing. Processor, memory, and
storage resources that today must be delivered in fixed amounts
determined by real hardware system configurations will be
delivered with finer granularity via dynamically tuned VMs.
What is a virtual machine (VM)?
 In the simplest terms possible, a virtual machine (VM) is
a virtual representation of a physical computer.
 Virtualization allows an organization to create multiple
virtual machines—each with their own operating system
(OS) and applications—on a single physical machine.
 A virtual machine can’t interact directly with a physical
computer.
 Instead, it needs a lightweight software layer called a
hypervisor to coordinate with the physical hardware
upon which it runs.
What is a hypervisor?
The hypervisor is essential to virtualization—it's a thin
software layer that allows multiple operating systems to run
alongside each other and share the same physical computing
resources.
These operating systems come as the aforementioned
virtual machines (VMs)—virtual representations of a physical
computer—and the hypervisor assigns each VM its own portion
of the underlying computing power, memory, and storage.
Green Computing 3.3
This prevents the VMs from interfering with each other

The Benefits of Virtualization
 Up to 80 percent greater utilization of every server.
 Reductions in hardware requirements by a ratio of 10:1
or better.
 Capital and operations expenses cut by half, with annual
savings of more than $1,500 for each server virtualized.
 Robust, affordable high availability.
How does Virtualization Help Green Computing?
 Virtualization results in far more efficient use of
resources, including energy.
 Virtualization's purpose in a simple way is virtualize and
make a single piece of hardware function as multiple
parts.
 Different user interfaces isolate different parts of the
hardware, thereby making each one behave and function
as an individual.
 Installing virtual infrastructure allows several operating
systems and applications to run on a lesser number of
servers, helping to reduce the overall energy used for the
data centre and for its cooling.
 The energy saved per server would translate into
approximately 7000 Kilo Watt hours per year, which is
a tremendous potential for energy savings, Virtualization
is the best to practice green computing, especially data
centres.
3.4 Grid Framework
3.1.1 Virtualisation can be classified into 3 categories,

namely:-
 Desktop Virtualisation
 Server Virtualisation
 Storage Virtualisation
Figure 3.1 Virtualization Management
3.1.1.1 Desktop Virtualisation

Green Computing 3.5
 Desktop virtualization, often called client virtualization,

is a virtualization technology used to separate a
computer desktop environment from the
physical computer.
 Desktop virtualization is considered a type of client-

server computing model because the "virtualized"
desktop is stored on a centralized, or remote, server and
not the physical machine being virtualized.
 Desktop virtualization "virtualizes desktop computers"

and these virtual desktop environments are "served" to
users on the network.
 Another benefit of desktop virtualization is that is lets

you remotely log in to access your desktop from any
location.
Essential documents on Desktop Virtualisation
 Managing the Desktop estate: the low risk route to

desktop virtualisation
 Ten Reasons to modernise the desktop
 A Peer Survey: Desktop Virtualisation – Separating the

Hype from Reality
 The Next Generation Virtual Desktop Solution for

Growing businesses
 Best Practices for testing Desktop Virtualisation
 Desktop Virtualisation: A buyer’s checklist

3.6 Grid Framework
3.1.1.2 Server Virtualisation
 Server virtualization is the partitioning of a

physical server into smaller virtual servers.
 In server virtualization the resources of the server itself

are hidden, or masked, from users, and software is used
to divide the physical server into multiple virtual
environments, called virtual or private servers.
 One common usage of this technology is in Web

servers. Virtual Web servers are a very popular way of
providing low-cost web hosting services.
 Instead of requiring a separate computer for each server,

dozens of virtual servers can co-reside on the same
computer.
Essential documents on Server Virtualisation
 The Business Value Of Virtualization
 The Future of Virtualization
 Virtualizing Business-Critical Applications

Green Computing 3.7
 Five Steps to Determine When to virtualise Your Servers
 Benefitting from Server Virtualization - Beyond Initial

Workload Consolidation
 Getting the most out of virtualisation
 User Survey Analysis: Next Steps for Server

Virtualisation in the mid market.
3.1.1.3 Storage Virtualisation
Storage virtualization is the amalgamation of

multiple network storage devices into what appears to be a
single storage unit. Storage virtualization is often used
in SAN (storage area network), a high-speed sub-network of
shared storage devices.
The management of storage devices can be tedious and

time-consuming. Storage virtualization helps the storage
administrator perform the tasks of backup, archiving, and
recovery more easily, and in less time, by disguising the actual
complexity of the SAN.
3.8 Grid Framework
Users can implement virtualization with software

applications or by using hardware and software hybrid
appliances.
The technology can be placed on different levels of a storage

area network.
Essential documents on Storage Virtualisation
 Learn about Storage virtualisation, its benefits and what

it can mean for your business and storage infrastructure
 Evaluating Storage Technologies For Virtual Server

Environments
 Storage Virtualisation- what to know and what to look

for
 Server and Storage Virtualization: A Complete Solution
3.2 Role of Electric Utilities
IT equipment has become the third largest source of

power demand in the commercial sector, accounting for more
than 10% of an organization’s energy use.
In fact, IT and related communications technologies now

account for more than 2% of all global CO2 emissions.
To improving the energy efficiency and environmental

friendliness of your IT Department can be a real challenge.
The easiest way to reduce energy costs is to implement

an easy and cost-effective PC power management solution.
Green Computing 3.9
The Challenge of Power Management
 A typical PC consumes between 400 kWh (kilowatt

hours) and 600 kWh of electricity each year, depending
on the brand, how it is equipped (e.g. LCD or CRT
monitor), and how hard the CPU is working.
 The average cost of a kilowatt hour of electricity in the

United States averaged $.0898, and ranged from $.0533
to $.2536.
 Assuming all computers in a 10,000 machine

environment are left turned on all of the time these rates
would result in an annual cost for electricity of
somewhere between $1,867,632 and $13,329,216.
 If you consider that 50% of all PC’s are left on both

overnight and on weekends (70% of the total hours each
week), it’s reasonable to expect that actively
implementing effective power management policies
across the organization can result in savings of up to
35% (i.e. 50% of 70%) on your PC-related electrical bill.
 Given the heat generated by a PC, reducing the number

of hours that each PC is turned on each day will reduce
the cost of electricity for air conditioning in warmer
months.
3.2.1 Role of Telecommuting, Teleconferencing and

Teleporting
Teleworking technologies are variously implemented for

green computing initiatives and many advantages include lower
greenhouse gas emissions related to travel, greater worker
3.10 Grid Framework
satisfaction and, as a result of lower overhead office costs,

increased profit margins. Teleconferencing and telepresence
technologies are often implemented in green computing
initiatives.
The ways in which telecommuting is eco-friendly.
 It reduces carbon emissions. Whether it’s by planes,

trains or automobiles, traveling in to work has a negative
impact on the environment. Cutting the commute, thus
prevents an excessive amount of carbon emissions to go
into the air.
 It reduces electricity. When people work in an office,

almost everything is powered by electricity. From lights
to computers and printers—even the coffee machine—
everything consumes large quantities of electricity.
 Working at home allow reduce electricity consumption

to what it really takes to make home office run.
 It reduces paper printing.
 It makes you take better care of your equipment. Think

about how often you actually shut down your computer
at work.
 In addition to flexible schedule and saving time and

money, telecommuting also greatly helps the
environment.
Why Telecommuting is a Green Way to Work
Studies have shown that remote workforces contribute to

sustainable, environmentally-friendly workplaces by reducing
congestion, lowering fuel consumption, minimizing

construction, lessening pollution emissions, reducing the strain
on transportation systems, and improving air quality.
Example: Dell and Xerox have experienced this first-hand.
The average U.S. commuter produces an estimated 380

lbs. of CO2 each year during rush hour, but switching to full-
time telecommuting reduces each person’s work-related carbon
footprint by 98 percent.
According to Global Workplace Analytics, if workers in the

U.S. who held telework-compatible jobs (50 percent) and
wanted to (79 percent) worked from home just two days a week,
the U.S. as a whole would:
 Gas Use: Save nearly 52 million gallons of gas—the

greenhouse gas equivalent of taking approximately
88,000 vehicles off the road per year.
 Oil: Save over 2.6 million barrels of oil, valued at over

$264 million.
 Roads: Reduce wear and tear on highways by over 1

billion miles a year.
The advantages are many-
 Increased worker satisfaction,
 Reduction of greenhouse gas emissions related to travel,

and
 Increased profit margins as a result of lower overhead

costs for office space, heat, lighting, etc.
3.12 Grid Framework
Implementation
 Blackle
 Fit-PC: a tiny PC that draws only 5w
 Zonbu Computer
 The Asus Eee PC and other ultra portables
Blackle
 Blackle is a search-engine site powered by Google

Search.
 Blackle came into being based on the concept that when

a computer screen is white, presenting an empty word
page or the Google home page, your computer consumes
74W.When the screen is black it consumes only 59W.
 Based on this theory if everyone switched from Google

to Blackle, mother earth would save 750MW each year.
Fit-PC:
 A tiny PC that draws only 5w
 Fit-PC is the size of a paperback and absolutely silent,

yet fit enough to run Windows XP or Linux.
 Fit-PC is designed to fit where a standard PC is too

bulky, noisy and power hungry.
 Fit-PC draws only 5 Watts, consuming in a day less

power than a traditional PC consumes in 1 hour.
Zonbu Computer
 The Zonbu is a new, very energy efficient PC.
 The Zonbu consumes just one third of the power of a

typical light bulb.
 The device runs the Linux operating system using a 1.2

gigahertz processor and 512 meg of RAM. It also
contains no moving parts, and does even contain a fan.
The Asus Eee PC and other ultra portables
 The "ultra-portable" class of personal computers is

characterized by a small size, fairly low power CPU,
compact screen, low cost and innovations such as using
flash memory for storage rather than hard drives with
spinning plotters.
 These factors combine to enable them to run more

efficiently and use less power than a standard form factor
laptop. The Asus Eee PC is one example of
anultraportable.
3.2.2 Limitations
 Green Computing could be quite costly.
 Some computers that are green may be considerably

underpowered.
 Rapid technology change.

3.14 Grid Framework
3.3 Materials Recycling

3.3.1 E-Waste Definition
 E-Waste for short - or Waste Electrical and Electronic
Equipment - is the term used to describe old, end-of-life
or discarded appliances using electricity.
 It includes computers, consumer electronics, fridges etc
which have been disposed of by their original users.
 "e-waste" is used as a generic term embracing all types
of waste containing electrically powered components.
 e-Waste contains both valuable materials as well as
hazardous materials which require special handling and
recycling methods.
 Examples: Computers, LCD / CRT screens, cooling
appliances, mobile phones, etc., contain precious metals,
flame retarded plastics, CFC foams and many other
substances.
3.3.2 Categories of e-waste
 Large Household Appliances
 Washing machines, Dryers, Refrigerators,
Airconditioners, etc.
 Small Household Appliances
 Vacuum cleaners, Coffee Machines, Irons, Toasters,
etc.
 Office, Information & Communication Equipment
 PCs, Laptops, Mobiles, Telephones, Fax Machines,
Copiers, Printers etc.
 Entertainment & Consumer Electronics

 Televisions, VCR/DVD/CD players, Hi-Fi sets,
Radios, etc
 Lighting Equipment
 Fluorescent tubes, sodium lamps etc. (Except: Bulbs,
Halogen Bulbs)
 Electric and Electronic Tools
 Drills, Electric saws, Sewing Machines, Lawn
Mowers etc.
 Toys, Leisure, Sports and Recreational Equipment
 Electric train sets, coin slot machines, treadmills etc.
 Medical Instruments and Equipment
 Surveillance and Control Equipment
 Automatic Issuing Machines
Figure 3.2 E-waste types

3.16 Grid Framework
3.4 Recycling Technologies
e-Waste management practices comprise of various

means of final disposal of end-of-life equipment which have
different impacts on human health and the environment. It can
be distinguished between state-of-the-art recycling technologies,
which comply with high environmental and occupational health
standards and hazardous technologies that bear a great risk for
both health and the environment and are often applied in
countries, where no strict standards exist.
Figure 3.3 e-waste disposal
3.4.1 Hazardous Technologies
 Incineration:
Incineration is the process of destroying waste

through burning. Because of the variety of substances found
in e-waste, incineration is associated with a major risk of
generating and dispersing contaminants and toxic
substances.
 Open Burning:
Since open fires burn at relatively low temperatures,
they release many more pollutants than in a controlled
incineration process at an MSWI-plant. Inhalation of open
fire emissions can trigger asthma attacks, respiratory
infections, and cause other problems such as coughing,
wheezing, chest pain, and eye irritation. Often open fires
burn with a lack of oxygen, forming carbon monoxide,
which poisons the blood when inhaled.
 Land filling:
Land filling is one of the most widely used methods
of waste disposal. However, it is common knowledge that all
landfills leak. The leach ate often contains heavy metals and
other toxic substances which can contaminate ground and
water resources.
3.4.2 State-of-the-art Recycling Technologies
The state-of-the-art recycling of e-waste comprises three steps
Figure 3.4 e-waste management services

3.18 Grid Framework
 Detoxication
The first step in the recycling process is the removal

of critical components from the e-waste in order to avoid
dilution of and / or contamination with toxic substances
during the downstream processes. Critical components
include, e.g., lead glass from CRT screens, CFC gases from
refrigerators, light bulbs and batteries.
 Shredding
Mechanical processing is the next step in e-waste

treatment, normally an industrial large scale operation to
obtain concentrates of recyclable materials in a dedicated
fraction and also to further separate hazardous materials.
 Refining
The third step of e-waste recycling is refining.

Refining of resources in e-waste is possible and the technical
solutions exist to get back raw with minimal environmental
impact. Most of the fractions need to be refined or
conditioned in order to be sold as secondary raw materials or
to be disposed of in a final disposal site, respectively. During
the refining process, to three flows of materials is paid
attention: Metals, plastics and glass.
3.4.3 E-waste Management – Six Steps
Figure 3.5 six steps to e-waste management
3.4.4 Benefits of recycling
Recycling raw materials from end-of-life electronics is

the most effective solution to the growing e-waste problem.
Most electronic devices contain a variety of materials, including
metals that can be recovered for future uses. By dismantling and
providing reuse possibilities, intact natural resources are
conserved and air and water pollution caused by hazardous
disposal is avoided. Additionally, recycling reduces the amount
of greenhouse gas emissions caused by the manufacturing of
new products.
3.5 BEST WAYS FOR GREEN PC
The hardware aspect of Green IT deals with the

architecture and design of IT hardware, the manner in which it is
procured and operated. The operational energy consumption is a
3.20 Grid Framework
major issue for computer manufacturers. The impact a good,

energy optimum design can have on the overall energy
consumed by a piece of hardware over its entire life has to be
studied with utmost care. A purpose-built computer chip, or an
efficient laptop battery design has potentially greater impact in
reducing carbon emissions over its lifetime than its operation
would have.
Following is a more detailed description of these IT

hardware assets of an organization:
 Data servers: deals with the physical machines and the

specific buildings in which they are housed. These
servers have both wired and wireless networks and other
corresponding communications equipment associated
with them that are directly emitting carbon.
 End-user computers: laptops, desktops, their capacities,

operational efficiencies, and their disposal need to be
discussed from t heir P-O-D viewpoint. While the
efficient design and manufacturing of these end-user
devices remains the perceiver of the hardware
manufacturers, the efficient operation and disposal is
with the user organization.
 Mobile devices: the mobile devices and associated

hardware, their batteries including the recharging
mechanism and disposal of the batteries and the policies
and actions when the devices become outdated. The
mobile devices P-O-D is heavily affected by the user’s
attitude. Thus, a sociocultural issue is an important
contributor to the carbon behavior of these devices.
 Peripherals: printers, photocopiers, shredders, and so on.

These electronic gadgets are of immense interest in
Green IT due to their large numbers and overuse. These
devices has more operational waste and the carbon
associated with the eventual disposal of these fast
moving items.
The carbon emissions from each of these Green IT
hardware group mentioned above is affected by its procurement,
operations, and disposal (Green P-O-D) phases in its lifecycle.
Procurement focuses on well-designed, low-carbon emitting
data servers or monitors, buying it from a green supplier and
using the most efficient means of packaging and transporting the
equipment. Operation is the ongoing use of hardware in an
efficient and effective manner. Attitude of the end-user, affected
usually by visible metrics, plays a significant part here. Disposal
of IT equipment requires utmost care. The Green P-O-D phases
are practiced based on the policies of the organization.
3.5.1 Best practices for Green PC
The following are some of the tips to accomplish green PC:
 Buy energy efficient hardware:
 New offerings from major hardware vendors include
notebooks, workstations, and servers that meet the EPA's
Energy Star guidelines for lower power consumption.
 Multicore processors increase processing output without
substantially increasing energy usage.
 Also look for high efficiency (80%) power supplies,
variable speed temperature controlled fans, small form
factor hard drives, and low voltage processors
3.22 Grid Framework
 Use power management technology and best practices:
 Modern operating systems running on Advanced

Configuration and Power Interface (ACPI)-enabled
systems incorporate power-saving features that allows to
configure monitors and hard disks to power down after a
specified period of inactivity.
 Systems can be set to hibernate when not in use, thus

powering down the CPU and RAM as well.
 Hardware vendors have their own power management

software, which they load on their systems or offer as
options.
 There are also many third-party power management

products that can provide further flexibility and control
over computers' energy consumption.
 Use virtualization technology to consolidate servers:
 The number of physical servers can be reduced, and thus

the energy consumption, by using virtualization
technology to run multiple virtual machines on a single
physical server.
 Because many servers are severely underutilized the

savings can be dramatic.
 Consolidate storage with SAN/NAS solutions:
 Just as server consolidation saves energy, so does

consolidation of storage using storage area networks and
network attached storage solutions.
 The Storage Networking Industry Association (SNIA)

proposes such practices as powering down selected
drives, using slower drives where possible, and not
overbuilding power/cooling equipment based on peak
power requirements shown in label ratings.
 Optimize data centre design:

 Data centres are huge consumers of energy, and cooling
all the equipment is a big issue.
 Data centre design that incorporates hot aisle and cold
aisle layout, coupled cooling, and liquid cooling can
tremendously reduce the energy needed to run the data
centre.
 Another way to "green" the data centre is to use low-
powered blade servers and more energy-efficient
uninterruptible power supplies, which can use 70 percent
less power than a legacy UPS.
 Optimum data centre design for saving energy should
also take into account the big picture, by considering the
use of alternative energy technologies and catalytic
converters on backup generators, and from the ground
up, by minimizing the footprints of the buildings
themselves.
 Energy-monitoring systems provide the information you
need to measure efficiency.
 Use thin clients to reduce GPU power usage

 Another way to reduce the amount of energy consumed
by computers is to deploy thin clients.
3.24 Grid Framework
 Because most of the processing is done on the server, the

thin clients use very little energy.
 A typical thin client uses less power while up and
running applications than an Energy Star compliant PC
uses in sleep mode.
 Thin clients are also ecologically friendly because they
generate less e-waste.
 There's no hard drive, less memory, and fewer
components to be dealt with at the end of their lifecycles.
 Use more efficient displays
 Replace the old CRT monitors with LCD displays. This
can save up to 70 percent in energy costs.
 Not all LCD monitors are created equal when it comes to
power consumption.
 High efficiency LCDs are available from several
vendors.
 Recycle systems and supplies
 To reduce the load on already overtaxed landfills and to
avoid sending hazardous materials to those landfills, old
systems and supplies can be reused, repurposed, and/or
recycled.
 This hand-me-down method allows two workers to get
better systems than they had, while requiring the
purchase of only one new machine.
 Old electronics devices can also be reused by those
outside the company.
 Much electronic waste can be recycled, the parts used to

make new items. Things like old printer cartridges, old
cell phones, and paper can all be recycled.
 Reduce paper consumption
 Another way to save money while reducing your
company's impact on the environment is to reduce your
consumption of paper.
 This can be done by switching from a paper-based to an
electronic workflow: creating, editing, viewing, and
delivering documents in digital rather than printed form.
 Send documents as e-mail attachments rather than
faxing.
 When printing is unavoidable, you can still reduce waste
and save money by setting your printers to use duplex
(double-sided) printing.
 Encourage telecommuting
 The ultimate way to have a greener office to
have less office.
 By encouraging as many workers as possible to
telecommute, you can reduce the amount of office space
that needs to be heated and cooled, the number of
computers required on site, and the number of miles
driven by employees to get to and from work.
 Telecommuting reduces costs for both employers and
employees and can also reduce the spread of contagious
diseases.
3.26 Grid Framework
3.6 GREEN DATA CENTRE

 The demand for data centre capacity world wide has been
on the rise. This has also lead to a steady increase in
carbon emissions.
 This is so because servers will not only handle greater
volume but will also require greater processing.
 Data centres house a suit of large computers and
associated networks of the organization, forming the heart
of most businesses.
 Data servers can be seen as powerful computers that have
the capacity to store as well as process vast amount of
multiformatted data.
 As Cloud computing makes rapid strides, data, in its
myriad multimedia format will have to be stored and
instantly made available upon request.
 The business users need to store data endlessly and also
comply with the legislations. The demand of storing and
processing of data is unabating.
 The businesses that particularly deal with contents have to
improve their data centres through innovative strategies in
data management.
 The data management solutions need to be agile so as to

cater to rapidly changing data needs.
 Dynamic and agile data management implies ability to

modify, update, backup, and mirror data even as the
organizational needs of the data keep changing.
Innovation, together with disciplined operational

management of the data centre is required. Costs and car-
bon emissions are also closely tied together in case of data
centres.
3.6.1 Influencing factors of green data centres
Fig 3.6: Influencing factors of Green data centre
 Data centre design, layout, and location:

 Physical building in which the data centre resides.
This can be one building, or multiple buildings that
house the machines but are themselves spread across
geographical regions.
 Architecture and design of the building, its
geographical region and the material used in
construction of the building are all valid
considerations here.
3.28 Grid Framework
 The size and design of rooms in which servers are

housed and also the location of the server rooms
within the data centre can play a role in carbon
reduction.
 Cooling, air conditioning, power source and power
consumption:
 This includes the cooling strategies of the servers;
and the air conditioning relating to the actual
building.
 This also includes use of green energy sources.
 The impact of the physical location of the rooms to
be cooled, that are housing the servers.
 Power management:
 This includes lights and operational aspect, number
of people working, opening and closing of doors.
 This would include procurement and installation of
green products and use of green services.
 Servers:
 Their numbers, positioning and corresponding

energy-efficient computing plays pivotal role.
 Physical location of the racks, t heir positioning (hot

isle/cold isle), architecture and the physical rooms in
which they are placed are also important.
 Design of each server—water cooled, air cooled,

and other efficiencies are also to be considered.
 Data strategy:
 The main concerns here are including security and

backup.
 Virtualization within each server, and combined

virtualization.
 Organization of a cluster of servers—private cloud,

Space storage and usage strategy.
 Virtualization aims to pool resources together to

deliver data centre services by pooling resources that
may be otherwise underutilized.
 Adopting virtualization strategies will foster the

development of many virtualization architectures that
will enhance the data centre energy efficiency.
 Networks and communications equipment:
 This made up of land-based as well as wireless

communications such as switchgears, routers, and
modems.
 The numbers and capacities of these equipment in

the data centre contribute to its carbon footprint.
3.6.2 Data Centre ICT Equipment—Server Strategies
They are housed within the green data centre and require
specific strategies for positioning, cooling, and usage. Servers
are powerful computers that form a significant part of the IT
assets of an organization. Increasingly these powerful servers
provide the organization with the ability to access, provide,
3.30 Grid Framework
analyze, and store data, information, knowledge, and

intelligence in myriad different ways.
There is ever increasing demand for more powerful

servers with increased storage and processing facilities. With
more powerful processors and proliferating number of servers
the power consumption continues to climb rapidly. Servers
belong to the data centre manager who is responsible for
providing a service to the rest of the organization rather than
using it directly themselves.
The following are a list of green server strategy considerations:
 Online, real-time list of server inventory that enables

location and uses of the servers.
 Power consumption bill in real time—mapped to carbon

generation, that provides operational feedback to the
entire organization.
 Bit to carbon ration as part of comprehensive data

strategy that provides metrics on not only the used ―bits‖
but also the carbon generated by the provisioned bits.
 Mirroring backup strategies that are balanced by the

―acceptable risks‖ of the data centre director.
 Data capacity forecasting: Server capacities need to be

estimated on a continuous basis as the business changes.
The correlation between business change and growth,
and corresponding data centre capacity, is ascertained
based on statistical analysis, trend spotting, and
estimating the impact of technological innovativeness.
 Carbon-cost visibility: Lack of visibility of server costs

and particularly its mapping to individual or
departmental use of space.
 Efficient decommissioning: Once the purpose of a

server is consummated, there is a need for a formal yet
quick way of decommissioning the server.
 Incorporation right redundancy
 Enhanced server distribution: Need to distribute,

through proper assignment, the use of the data space
across and between various departments/users.
 Incorporate server switching: Data servers should be

capable of being switched from one type of usage to
another.
 Incorporate Cloud computing and server virtualization.
3.6.3 Data Strategy and the Carbon Emitting Bit
Data strategy encompasses the use, storage, mirroring,

security, backups, clean ups, and architectures for data. It covers
both external and internal approaches to data management. Data
efficiency in relational database management systems includes
use of techniques such as data normalization and incremental
storage. Such practices enable creation of nonredundant and
flexible data structures which tend to save data storage space
when multiplied on a large scale. Using the correct data type
would also affect the amount of data space that is being used in
every ―bit‖ of data. Every ―bit‖ adds to the carbon generation
from the data centre. Following are the impact of one extra bit in
a data centre on the green performance of the organization:
3.32 Grid Framework
 Additional free s pace provisioning.
 Speed and density.
 Backup
 Mirroring.
 Quality and reliability.
 Security.
 Provisioning. Each bit requires provisioning for spare

capacity, with corresponding need for spare room space,
people and infrastructure.
[1 bit + m b it (additional) leads to → 1.m bit × n w atts

(direct energy need) → leads to nxp watts (support
energy-infrastructure) influences → People (attitude)]
In addition to the data server strategies discussed thus

far, there is also a need to compliment those strategies with
astute IT governances that ensure incremental improvements to
the data centre performance. IT governance with additional
focus on data centres help to manage the overall number of
servers, their lifecycle and the underlying server virtualization
strategies.
3.6.4 Data Servers Optimization
Optimization of servers deals primarily with the

numbers, usage, and collaborations amongst the servers. This
data server optimization can be improved through better
organization of the databases including t heir design,
provisioning for redundancy, and improved capacity forecasting.
Optimization also includes consolidation of various physical

servers that would reduce their total numbers. Some of the
techniques that could be considered by an organization for
server optimization are:
 Undertake intense and iterative capacity planning for the

data centre.
 Undertake in-depth optimization through identification

of unused capacity of servers and storage disks within
them.
 Implement full storage virtualization that will enable

hosting of multiple data warehouses on the same server.
 Efficient server operations.
 Efficient management of air-conditioning and cooling

equipment that require, at times, even more power to
cool the servers than required to operate them.
 Decommissioning servers once their service level

agreement has expired.
 Applying virtualization during architecture and design of

the servers, corresponding operating systems, and even
applications.
 Making use of infrastructural and hardware economies

of scale.
 Increasing B2B relation for a more common and

efficient solution service
3.34 Grid Framework
3.6.5 Data Servers Virtualization

Data server virtualization, as a key strategy, includes
creation of many virtual servers from one physical server.
Virtualization has been popular as an efficient hardware
resource utilization; however, it also has significant impact on
reducing carbon emissions. A rough virtualization, data centres
can consolidate their physical server infrastructure as multiple
virtual serversarehosted on lesser number of servers. This data
centre specific program aims to improve energy monitoring,
advanced 3-D power management and thermal modeling
capabilities, better design techniques, cutting-edge virtualization
technologies, enhanced power management systems, and new
energy- efficient liquid cooling infrastructures. These initiatives
can not only improve building use, data server use, but also
reduce carbon emissions by almost 7,500 tons a year.
Virtualization has to be supported by the operating system that
would separate the underlying hardware from corresponding
application software. Various types of virtualization are:
 presentation virtualization- wherein users get a feel for
owning the presentation of an application, whereas it is
actually shared
 application virtualization- enables multiple users to use
the same application
 desktop virtualization- applies the virtualization
techniques of the servers at a local, desktop level
 storage virtualization-applied to databases
 network virtualization- relates to the communications
and networking equipments of the data centre.
3.6.6 Physical Data Server Organization and Cooling

 The physical arrangements of data servers, their
organization, and the manner in which the floor space
and racks are physically organized also impacts the
overall carbon emission from that data centre
Fig 3. 7: Two ways of physical arrangement of servers

Data centres use a number of techniques to cool their servers.
 Water cooling has been popular to handle the heat
dissipation issues
 Air cooling of servers using the concepts of hot-aisle and
cold-aisle
They not only reduce the carbon footprint of the

organization but, at the same time, improve its economic
performance by reducing power consumption. Therefore,
physical organization of the data servers, their operational
effectiveness and cooling strategies all play a crucial role inthe
overall reduction in carbon footprint.
3.36 Grid Framework
Physical arrangements of servers require the following

considerations:
 Server optimization
 Disk identification.
 Implement a multitiered storage solution.
 Specify low-power consumption, low voltage servers
together with high-efficiency Power Supply Units
 Equipment Reuse.
 Re-engineer Layout.
3.6.7 Cloud Computing and Data Centres
Cloud computing provides lot of opportunities for
organizations to consolidate their hardware and data space
requirements. Cloud computing cuts the costs of services and
also reduce carbon emissions. Saas can be used to to access key
enterprise applications such as customer relationship
management (CRM) and supply chain management (SCM)
through the Internet. The opportunities to reduce carbon
emissions increase with consolidation of both hardware and
software applications. Furthermore, the payment models for
SaaS-based applications is usually based on its usage. The
typical data centre planning that makes provision for
eventualities can be sidestepped for an overall planning by the
cloud service provider.
3.6.8 Networking and Communications Infrastructure
The data centres hold the communication equipment and
related assets. These communications infrastructure support the
internal and external networks of an organization and play a

significant role in its carbon footprint. Some of the
communication devices that contribute to carbon emissions
includes switches, routers, the LAN, WAN, and associated
mobile transmission devices. Monitoring of networks, their
interoperability, their uptimes and full-times, are also factors
contributing to the carbon footprint. Reduction of
communication traffic reduces server load, thus minimizing the
memory and processing time of the server. Following are the
categories of which demands attention in the context of carbon
emissions:
 Local Area Networks (LAN): Local networks of the

organization that are made up of the physical connections
amongst the machines and data centre. Usually they lack
planning and architecture for LANs is a major factor in
consuming substantial power and thereby adding to the
cooling requirements.
 Wide Area Networks (WAN): This enables

communication amongst its desktop and laptop machines
with and beyond its data centre. WAN comprises use of
communication lines that make up the virtual private
network (VPN) of the organization.
 Mobile Networks: The mobile communications

infrastructure stack is made up of TCP/IP at the base,
followed by Well-integrated and optimized networks. They
incorporate combination of centralized and decentralized
approaches and plug-in sensors which can increasingly play
a major role in reducing carbon effects.
3.38 Grid Framework
 Other techniques: Personal Area Networking (PAN),

Metropolitan Area Networks (MAN), the IEEE 802.1x
group of standards and Infrared, Bluetooth, RFID, WiMax,
and Wireless VoIP also produce carbon.
 Wireless L AN/WAN: While wireless communication may

give the impression of reduced hardware and infrastructure it
may still be inefficient and result in substantial carbon if not
properly architected during installation and not monitored
during operation.
 WiMax: Mobile standard for point-to-point communication

that is based on radio frequency standardized technology
(IEEE 802.16) that tends to consume power, especially when
it is on but not in use. WiMax, made up of transceivers to
base antennas, need standards to ensure these networks are
switched on-and-off depending on their usage pattern.
3.7 GREEN GRID FRAMEWORK
The Green Grid is a nonprofit consortium whose mission

is to become the global authority on resource efficiency
in information technology and data centres. According to The
Green Grid website, the organization provides a forum for IT
directors, facilities managers and C-level executives to come
together and discuss different options for improving resource
efficiency. Findings and recommendations from these forums
are published on a regular basis. Metrics created and endorsed
by The Green Grid include:
 Electronic Disposal Efficiency (EDE) - the percentage of

decommissioned information technology electronics and
electrical equipment that is disposed of through known

responsible entities.
 Power Usage Effectiveness (PUE) - the ratio of total

facilities energy to IT equipment energy.
 Data Centre Infrastructure Efficiency (DCIE) - the ratio

of IT equipment power to total facility power.
 Carbon Usage Effectiveness (CUE) - the product of the

amount of carbon dioxide emitted per kilowatt
hour (CEF) and the data centre's annual PUE.
 Water Usage Effectiveness (WUE) - the ratio of the

annual site water usage in liters to the IT equipment
energy usage in kilowatt hours (Kwh).
 Data Centre Productivity (DCP) - the quantity of useful

information processing completed relative to the amount
of some resource consumed in producing the work.
Deliverables of Green Grid:
Data Collection
 Data Centre Standards and Metrics Inventory – this

study will document existing standards and metrics for
energy efficiency, identify coverage gaps and make
recommendations for future development.
 The Green Grid Metrics: Describing Data Centre

Power Efficiency – this study will be an update to The
Green Grid's existing study on data centre efficiency
metrics and will look at workload classification through
a data centre segmentation model.
3.40 Grid Framework
 Operationalizing Energy-Efficiency Data Collection –

this study will identify the requirements for collecting
and aggregating data centre power consumption data.
 Data Assessment
 Data Centre Efficiency Baseline Market Study – this

study on the current state of the industry will allow The
Green Grid to identify key factors driving companies to
take action on data centre power consumption and the
challenges in doing so. Collecting and analyzing this
data will help to provide companies with a baseline to
compare their own initiatives, goals and performance.
 Operational Best Practices – these studies will focus on

right-sizing the data centre and will outline best practices
in the adoption of virtualization and consolidation
technologies.
 Database for Data Centre Performance – The Green

Grid will begin development work on a database focused
on data centre characteristics and performance schema.
 Technology Proposals
 Initial Technology Roadmap – this roadmap provides

an initial assessment of existing and emerging
technologies affecting data centre efficiency and
performance, taking into consideration both return on
investment and risk to the end user.
 Power Distribution Options for the Data CentreStudy

– this study will look at the qualitative advantages and
disadvantages of data centre power distribution

configurations.
 Cooling Options Study – this study will focus on the

qualitative advantages and disadvantages of data centre
cooling architectures.
4
GREEN COMPLIANCE
4.1 GREEN COMPLIANCE
Environmental Compliance or green compliance are

the actions performed during or after operations to
obey the requirements of all Environmental Laws or
contractual commitments related to reclamation of
the Properties or other compliance with
Environmental Laws.
 In a broad sense, green compliance involves conforming

to various state, federal and local environmental laws
and regulations.
 This a broad range of regulations, laws and standards

created to manage the environment.
 The legislation affects everyone from householders to

multi-national companies.
 The scope of green compliance includes wide range of

areas such as carbon emissions, carbon management,
4.2 Green Compliance
water quality, site permits, waste handling and storage,

etc.
 The set of laws, regulations and standards vary from

country to country.
 The purpose of this type of legislation is to make sure

businesses that manufacture, import and sell products are
responsible for their end of life environmental impact.
 Some of the goals of green compliance includes:
 Tracking of programs and schedules to ensure that

steps requires to comply with the agreement is done.
 Processing, validating and evaluating data for

compliance with reporting or creating alerts
 Generating compliance reports for internal purpose

and for government agencies.
Fig 4.1: Green Compliance management lifecycle

Green Computing 4.3
The green compliance management lifecycle involves the

following steps:
 Defining the goals
 The first phase starts with awareness or acceptance that

there is an environmental problem and there exists
adequate support to address the problem.
 Then the program supporters must begin strategic

planning and goal setting.
 These primary goals will focus on reducing

environmental risk, preventing pollution, reducing
harmful emissions or clearing past contamination.
 Selecting a Management Approach

 The focus shifts to selecting the appropriate management
approach or hybridization of existing approaches, to
achieve program goals.
 Developing Requirements
 The chosen approach may require the support from
specific laws or regulations.
 Laws and regulations, will include some specific
requirements that define specific practices and
procedures to directly or indirectly reduce or prevent
harmful environmental effects.
 Evaluation, Compliance and Enforcements
 Evaluating the impact of the implemented program
through the use of compliance and enforcement
indicators is very crucial to measure the success of the

management strategy.
 Evaluation leads to greater awareness of how the
program is addressing the targeted environmental
problem.
 The evaluation process results in development of
compliance and enforcement indicators.
4.2 SOCIO- CULTUTAL ASPECTS OF GREEN IT
The socio-cultural aspect of any technology should
adhere to the following aspects:
 maintaining decent work
 establishment of health care, safety and good working
conditions
 commitment to improving environmental quality
 promoting environmental education
 promoting sustainable development in the construction
industry
 the participation of government social projects
 encouraging "socially inclusive" motions
 producing maintenance manuals for buildings and
systems users
The revolution in Green IT should comply with certain

regulations, laws and standards apart from adhering to the socio
cultural and political status of the region. Any organization that
Green Computing 4.5
shifts its focus towards Green IT must adopt green working style
and the employees must develop a green attitude.
 The social implications of Green IT is purely subjective.

The degree of commitment by the employees and
stakeholders directly influence the green transformation
of the organization.
 Effectiveness of green transformation changes depend on

the leadership changes. Significant amount of
subjectivity in the decisions and practice of Green IT by
the leadership.
 Green transformation of an entire society involves green

ethics, morals, value systems, and attitude across
multiple layers of people.
 This makes environmental changes for the society even

more complicated than organizational and governmental
changes.
 Initial efforts for green transformation by business units

faces the social challenge of resistance to change. There
is a great variation in the way in which the resistance to
green transformation appears in various industry sectors.
 Government is also involved in the resisting activities
 Training and awareness associated with the Green IT

issues can play a key role in handling the subjective
nature of green transformation.
 The social values change and green consciousness gets

inbuilt in the new generation of individuals.
 But this sociocultural transformation takes time to

achieve and needs to be accommodated with the
economic reforms and innovative market-driven setup.
 Discussions on the social aspects of green IT should

include individuals, governments and industrialists as the
environmental responsibility affects the structure and
operation of the organizations and the society in which it
exists.
 The outcome of this discussion results in Corporate

Social Responsibility.
Corporate social responsibility (CSR) is a self-

regulating business model that helps a company be
socially accountable to itself, its stakeholders, and the
public.
4.2.1 Organizational knowledge
 Any organization can discharge its CSR by incorporating

Green IT in both subjective and explicit domains of the
organization by delving the knowledge.
 The organizations needs to be environmentally and

socially responsible.
 It requires regular and unified systems for knowledge

management to implement Green IT.
 This is because an organization has to learn how to

develop the necessary capacities and capabilities in
discharging its CSR.
Green Computing 4.7
 Knowledge management brings about behavioral change

within the organizations relating to sustainability.
 As the enterprise evolves to a green enterprise, there are
changes associated with attitude, leadership and
management styles, interpretation of technology, and the
business environment.
 These subjective change require the organization to
implement green knowledge management.
The process of systematically and actively managing

and leveraging the stores of carbon-related
knowledge in the organization is termed as Green
knowledge management.
 The green knowledge management systems involve

synchronization of the tacit and explicit bodies of
knowledge carried by its stakeholders.
 This knowledge synchronization aspect of Green IT
becomes more challenging in global, multinational
organizations, whose business units and subsidiaries are
often spread across geographical regions, exhibiting their
quite distinct cultural attitudes and characteristics.
 Stakeholders in such global organizations need to
particularly consider cross-cultural interactions in their
green initiatives.
4.2.2 Issues with Green stakeholders
 Inoder to handle cross-cultural issues in long-scale green
transformation is increasing the opportunities for
physical (face-to-face) communications among the

diverse stakeholders.
 Information flow between various groups of employees
in different regions supported by the organizational
change management is required for successful transition
to a green organization.
 The issues relating to collaborative groups of people and
organizations include their individual preferences,
corporate policies, government regulations, social norms
and practices, and ethical codes of conduct, different age
groups, their preferences as customers, employees, and
regulations, and their sociocultural background.
4.2.3 Role based Green IT
 Green IT initiatives and their subjective interpretations
are based on various roles.
 When it comes to organizational stakeholders, these
roles within an organization require detailed study.
 Green IT initiatives thus continue to have a wide-ranging
subjective impact on the individuals and roles they play
at work.
 It affects the way people are organized and operate
within organizations.
 The roles and their subjective impact is given below:
 Decision maker: Major interest in the ROI. But also
involves in Legal, compliance requirements,
however, change the balance of their ROI metrics,
Green Computing 4.9
Green IT strategy formulation and policies,

Participation in consortiums.
 Project manager/quality assurance manager:

Interested in the implementation of the green
program, the steps to be taken for that
implementation, and the successful review at the end
of the project. Aims to complete the project with
minimum time and budget.
 Environmental regulator: Creation of regulatory

benchmarks. Compliance metrics, their
measurements, reporting of that carbon data.
Interested in issues arising out of noncompliance.
Participation in standard creation.
 Advisor (management consultant): Analyses of the

organization business processes in order to introduce
green environment. How to reduce risks in
implementing Green IT. Lean process. Participation
in standards compliance.
 IT consultant (including Green IT): Model

processes, optimize, smart networks, green enterprise
architecture (ISO standards).
 Engineer (manufacturing/ production): Optimize

production, improve design.
 Technical manager: Focus on technologies for

carbon reduction.
 Researcher: Undertaking Green IT investigation,

pure and applied research.
 Formation of attitude toward carbon emissions and its

impact on the workplace provides a significant challenge
to the transformation of the society to a carbon-
conscious
society.
 The physical commuting (the normal, standard way of

working) is replaced by land-based or wired means of
communications and, eventually, totally location-
independent mobile communications.
 These varied communication mechanisms have direct

bearing on the carbon contents of the processes followed
by these employees.
 Change in the business models by using collaborative

technologies that foster resource sharing has also
impacted the reduction of carbon content. These
collaborative tools also enables sharing of tasks resulting
in quicker completion time and less carbon.
 The underlying technologies and systems relating to

environmental intelligence have also been used to
reorganize processes that have a social impact.
4.2.4 Green practices
 The three areas of changes to working lifestyles that are

involved in a green enterprise transformation are video
conferencing, telecommuting and usage of mobile
devices.
 These changes has greatly reduced the carbon footprints

of the organization.
 Videoconferencing is technology that is used to better

communicate with a group that may be geographically
dispersed.
 Care should be taken, however, to balance the carbon
savings due to the use of videoconferencing (such as fuel
costs associated with vehicles or airplanes) versus the
carbon generated as a result of videoconferencing itself.
 Another important user practice in the context of Green
IT is reengineering of business
processes of an organization based on virtual team.
 The changes resulting from formation and operation of
virtual teams require corresponding changes to the
processes that describe the way in which business is
carried out is business reengineering.
 These virtual teams will be collaborating globally across
the time z ones, with colleagues
from diverse areas of business at various levels all drawn
together to deliver outcomes.
4.2.5 Attitude and degree of Subjectivity in Green IT

 Subjectivity of Green IT can be viewed from a
sociocultural perspective or in e role-based perspective.
 The green enterprise transformational work in the social
dimension is based on bringing together the viewpoints
of roles within and also outside the organization.
 The Environmental Decision-Making is justified as:
―Given the critical state of the world’s environment, it is
crucial to employ all of the beneficial knowledge,
technology and tools that scientists, engineers and other

professionals can offer.‖
Fig 4.2: Subjectivity in Green IT
 From Fig 4.2, it is evident that the business priorities, the

environmental priorities, and the personal priorities of
individuals are disjoint.
 The area of intersection of these three priorities needs to

be studied under the social
aspect of Green IT.
 The organizational (HR) policies and practices then have

to work on expanding that intersection of the three
priorities.
 The domain of sustainability is highly complex and

highly dependent on the context. The application and
practice of sustainability requires knowledge that is
specific to the context.
 The context is the situation and role played by the

person. The knowledge acquired by that person confines
to be local.
 Hence HR department must take utmost efforts to

impart global view to the individuals in the organization.
 Imparting this knowledge makes the individuals change

their attitude and behavior on carbon emission related to
them.
 The data and information related to carbon emission is

likely to be interpreted in accordance with the personal
needs, existing attitudes, and interests of individuals.
 It is common that whenever approached with a new

system, processes, and corresponding changes in the
approach to work, users tend to be extremely sensitive.
Fig 4.3: Personalization of the green context by end-users leads to

change in attitude
 The success or failure of the entire green enterprise

transformation program, from a social perspective, rests
on the perceived ease, perceive usefulness, and perceived
relevance of the initiative.
 Technology adoption, is the adoption of the Green IT

systems to help, support, measure, and report on the
activities and tasks of individual users.
 The effect of the green system on the career, future

growth, and rewarding structure are issues of concern for
the individual users.
 Starting right from the ―personal‖ aspects of the drivers

that drive this Green IT transformation and the
dimensions or channels along which the transformation
actually takes place, this personalization remains at the
centre of the attitude of the users and their personal
―buy-in.‖
 The tiers of influence namely social, organizational and
personalized play great role in the green enterprise
transformation
 The management, ICT, and other professionals within
the organizations needs to collaborate in using the
emerging technologies as a means to effect changes in
their environmental behavior. Employee and customer
participation is also very crucial for the success of Green
IT.
 The strategies for acquisition and management of
information as well as for proper implementation include
all the employees in order to influence their practices,
secure their participation, and thus ensure success of the

overall campaign-Green IT.
4.2.6 Green IT Ethics and Code of Conduct
 IT is a newer profession when compared with other

professions like teaching, medicine etc.
 Green IT needs a code of conduct. Extending the current

IT professional codes of conduct, and adding green-
specific requirements to them, produces a list of code
that individuals and organizations can strive to follow.
 Having an ethical base enables Green IT to have a

common view, a common set of
behavior and understanding that is shaped by the
experiences of practitioners, sharing
of case studies, and relating of work experiences.
 Green IT ethics are meant to provide guidelines through

which an interpretation of what is commonly believed to
be right or wrong can be made.
 The Green IT code of ethics also needs to delve into the

seven areas of Information
Criteria, that is, effectiveness, efficiency, confidentiality,
integrity, availability, compliance, and reliability.
 The discussions in the context of Green IT should be

communicated honestly with authenticity.
 Ethics and code of conduct for Green IT can control

displeasing activities and bring in clarity and positive
focus.
 This increases reliability and trust in green data,

information, and knowledge dissemination.
 From the ethical point of view, Green IT needs to ensure

that the transformation of the organization to a green
organization contributes to society and human well-
being.
 Thus the code of conduct provides the organization with

guidelines and direction to remain compliant to the
guidelines.
 Green transformation process must ensure ongoing

compliance while evaluation of IT systems, analysis of
possible risks, with their impacts.
Advantages of Green IT code of Conduct:
The following are the advantages of establishing code of

conduct in Green IT:
 Agree to a fundamental obligation of business to reduce

carbon emissions in all the activities.
 Conform to total honesty in recording, analyzing, and

reporting of carbon data.
 Ensure that the effort to reduce carbon is undertaken in a

socially responsible way and with no harm to people
involved in the reduction attempt.
 Ensure ongoing effort at all levels of IT ranging from

architecture, design, development, testing, deployment,
and maintenance to reduce their carbon footprint.
 Ensure ongoing effort to reduce carbon in procurement,

operation, and disposal.
 Promote confidentiality and integrity within the
organization and the IT profession.
 Maintain security and confidentiality of carbon data and
information.
 Make the carbon data available publically.
 Avoid green washing or incorrect promotion of the
organization’s carbon reduction effort.
 Contribute toward development of Green IT standards
worldwide and their application in practice.
 Ensure participation in industry and research surveys
including workshops to increase the overall body of
knowledge.
 Attempt to use all emerging technologies to reduce
existing carbon emissions and prevent increase in carbon
emissions due to future business activities.
 Endeavour to maintain validity of carbon data by
subjecting itself to regular reviews and audits.
 Maintain the security and privacy of carbon data.
 Honor contracts, responsibilities, protocols, and
agreements associated with Green IT and carbon trading.
 Promote public understanding of the issues related to
carbon emissions particularly in the context of the
industry sector in which the individual/organization
operates.
 Prioritize all business activities based on their ability to

reduce carbon emissions.
 Adhere to these ethics and endeavour to create values
that are based on the new green order of things.
 Ensure high level of competency in all carbon-related
activities of the organization such as measurement and
reporting of carbon data.
 Honestly represent ―skills, knowledge, service and
product‖ relating to carbon.
 Endeavour to interact with other disciplines within the
organization to reduce the overall carbon footprint.
4.2.7 Privacy and Security issues in Green IT

 The transformation of an organization to green enterprise
needs to address the privacy and confidentiality related
issues of the information that is generated in the process.
 The sensitive nature of the carbon data requires careful

control, secured storage, and proper reporting.
 It is the sole responsibility of the management to secure
this data as the firm undergoes green transformation and
later, as the data gets stored in the organizational
systems.
 A trade off has to be maintained between data security
and access of green information.
 The carbon data that is stored may include the emissions

data pertaining to an individual, a department, or an
organization in varied timespans.
 The organization has to compare their carbon footprint

level with the benchmark set by the government in
regular time intervals.
 Preserving the confidentiality of these data is a

challenging task in large organizations.
 Elements of enterprise data architecture, principles of

backup and security of data, and risks associated with
maintenance of data needs to be applied to carbon data
as well.
 Provisioning smart metering for automatic recording and

analysis demands stricter security measures to protect
data.
4.2.8 Communications in Green Transformation Projects
 Effective organizational communication, from a green

viewpoint, focuses on creating and understanding of the
technologies and processes that are explicit and the green
attitude that are implicit.
 The subjectivity of attitude toward Green IT requires

communication at multiple levels and various forms.
 The purpose, content, channel, frequency, entities

involved, feedback, and interactivity are all part of the
Green IT communication.
 Communication is required between internal departments

of organizations to relate corporate philosophies,
encourage teamwork, and develop strong relationships
within and outside of an organization.
 The internal communication of the organizations

includes instruction in the development and maintenance
of transformed green process.
 Effective organizational communication, from a green

viewpoint, focuses on creating an understanding of the
technologies and process that are explicit and the green
attitude that are implicit.
 The two major communication in the organization

occurs:
 Within the organization—between managers and

employees.
 Outside of the organization—with the customers,

partners, and regulators
 The communications can occur in standard documents,

emails, verbal phone, and so on.
4.2.9 Channels of communication in Green IT projects
Communication can be through various channels in a

Green IT transformation program. The important parts of a
green transformation project need to be explained in the most
clear and understandable way. Green IT terminology can be a
challenge in this communication and needs to be articulated
correctly. The frequency of communication needs to be high
earlier in the project. Standard meeting protocols like taking the
minutes and circulating them to apply in particular to Green IT
projects. Following are the categories of communication
channels:
 Personal: face-to-face communication
 Collaborative: group-based electronic communication

mechanism
 Mobile: phones and SMSs that enable context-based

communications.
 Asynchronous: electronic communication that can be

uploaded on the organization’s site and then accessed by
employees and users at their own convenience.
 Physical: paper form of communication
 Group: electronic as well as physical communication

facilities (webinars, seminars, workshops).
4.2.10 Green HR and Changing Organizational Structures
Organization’s social changes due to Green IT

transformation initiative include changes to the skill set of
individuals supporting the organizational systems and processes.
This requires support from the green HR function of the
organization in terms of understanding, positions, training, and
rewarding the staff for their Green IT effort. It is favorable to
equip the organization with greater automated, location-
independent, and personalized capabilities of IT. The same
occurs in business process reengineering initiatives. Changing
skill sets of highly skilled workers demands advanced problem
solving, superior communication skills, and the ability to
leverage on Green I T is within the domain of HR.
Fig 4.4: Genesis of Green IT in an organization

The following are pipeline of activities in bring the
Green IT transformation in the organization:
 A HR has to engender change from the social
perspectives.
 This change is initially focused at an individual level
with the organization. The departmental change deals
with procedures and practices. The organizational
change involves restructuring the hierarchy, creation of
new green-specific role, and spelling out the reward
structure for meeting green goals.
 The HR department need to be organized.
 The adoption of the changes in working lifestyle will
also occur in different ways and with differing pace in
the new green enterprise. The various types of
individuals and their varying speeds of adoption should
be carefully planned for, and factored in, in the green HR
initiatives of the organization.
 The three parameters that motivate the employees

towards any transformation are:
 Work with the support of technologies
 Personalization of working style
 Rewards and incentives
 The subjective or tacit aspects of Green IT systems are

an important consideration in the social dimension of
Green IT transformation
 Bridging of the gap between this tacit knowledge and the

corresponding explicit knowledge stored in the green
knowledge-base of the organization is vital in the social
dimension.
 Green IT systems should offer spaces of interaction,

permitting people to ask questions, to discuss themes, to
define priorities, in ways of fostering the creation of
knowledge, and doing a better use of the available
knowledge.
 Institutionalized support for the available use of social

media communication in Green IT transformations is
vital. These social media networks also enable
participation from employees, customers and public.
4.2.11 Decision Makers in Green IT: Roles and Skill Sets
Green HR considerations has led to creation of new

job profile namely green collar worker. Green HR has to define
and position green-collar workers correctly.
Green-collar workers are the ones that are associated

directly or indirectly with an organization’s endeavor
to become a green organization.
A Green IT project will create new roles, as well as

transform the known roles in IT and in the business. The
business analysts, project managers, architects, and quality
assurance managers may also be classified as green-collar
workers. The following are the three main green collar
categories:
 Roles that are newly created within the organization and
that are specific to the green initiatives.
 Roles that exist within the organization but are modified
to befit the green organizational initiatives.
 External roles that deal with the specification of carbon
levels, and audits of its compliance.
4.2.12 Skill set Framework for Information Age (SFIA)

and Green HR
The possibility of applying an industry-wide standard
to the green collar roles should be considered by Green HR. The
skills framework for information age (SFIA) provides an
excellent framework for positioning Green IT roles within the
organization. The mapping is given in Fig 4.5. SFIA is
increasingly becoming popular because it enables identification
of suitable levels of competencies within the IT industry. SFIA
can be used to create formal description, registration,
certification, and training of Green IT roles. Green HR will be
most interested in the description and the training aspect of these
new roles. Existing roles can also be redefined and/or mapped to

the SFIA skill set. Together with the CMM scale for green
maturity, and Green IT code of conduct, SFIA can be used in
helping in the maturing of Green IT as a profession.
Scaling of Skillset
The SFIA skill levels can be mapped into three
categories for carrying out Green activities:
 Level 1 to 4: Managers and Team Leads
The functions carried out at this level are Operational
reporting and Training on reporting of green metrics within
business operations
 Level 4 to 6: Senior Management
Functions to be accomplished are Operational risk
management and Training on environmental risk and carbon
risk within risk management
 Level 6 to 7: Strategists and leaders
They are responsible for Risk Anticipation Plan for
carbon risks, legislative changes and global carbon trading.
Fig 4.5: Mapping of SIFA roles with Green IT

Fig 4.6: Levels of SIFA and green collar roles
4.2.13 Green Virtual Communities

 A virtual community formed through social networks
allow people to interact irrespective of geographical and
political boundaries.
 Green virtual communities can be social groups that
addresses green issues.
 As people spend more time in these communities, they
travel less, thus reducing carbon foot prints.
 They also play a major role in formulating consensus and
opinion on green initiatives and enable diffusion of
knowledge on environmental sustainability.
 The knowledge created through these communities can
be embedded in knowledge management systems of the
organization.
 Green enterprise transformation also implies a level of

generalization that can be applied in the context of green
environment
 Socialization and virtual communities help creation of
subjective green knowledge which can then be codified
into explicit green knowledge.
 Social networks can also participate in collaborative
effort from a group of organizations rather than a single
organization in creating and maintaining data centres.
4.3 GREEN ENTERPRISE TRANSFORMATION ROAD
MAP
Green Enterprise Transformation (GET) is a program
undertaken by an organization to change its structure and
dynamics that would change its carbon footprint for the better.
This transformation brings about the changes to the structure
and dynamics of an organization. This may hinder normal
operations and also its relationship with its customers and
suppliers. Detailed analysis should be done to provide
definitions for activities and tasks, deliverables and roles that
can be used to achieve the goals of that transformation along
with metrics and measurements. Such transformation is further
augmented by a competent suite of metrics and
The GET has four phases:
 Diagnosis
 Planning
 Enactment
 review based on metrics

GET framework forms a matrix of the four phases and

the four dimensions along which these phases get applied. The
organization is viewed in a detailed GET through its various
internal verticals such as its business portfolio, its networks and
other IT infrastructure and, its people, and their attitudes. The
enterprises should adopt a framework called Green point
method that is an IT-specific Green framework encompassing
equipment lifecycle, the end-user devices, the data centres, and
servers within, and IT as enabler across the organization. There
are two types of frameworks:
 Green ICT framework and its various elements that
help understand and model the Enterprise.
 GET process framework that is used for undertaking
the transformation process.
There are three elements that brings
transformation namely cost, carbon, and customer
priorities.
Fig 4.7: Process of Green Enterprise Transformation

The GET process must be able to identify the business

goals, the current structure and maturity of the business and
steps to be undertaken to become anew, cohesive, agile,
efficient, and collaborative green business. A GET is planned
and executed along the following four dimensions of an
organization facilitate its transformation from where it is to its
future green state:
 Economic
 Technical
 Process
 Social
A business can be modelled and understood in various

ways and through multiple dimensions as a part of its
transformation. The modelling should consider he associated
risks and its advantages. The prominent factors that have to be
considered are people, process and technologies.
Fig 4.8: Four dimensions to achieve GET

These dimensions are foundations for achieving GET. It

is also essential to include the current and future business trend
as a part of the model. All the effects caused by GET will be
placed under internal ( eg: inventory) or external aspects (eg:
CRM). Key Performance Indicators (KPI) will be the metric to
measure this transformation process. This transformation
process framework investigates scopes and incorporates these
dimensions within its transformation phases.
i) Impact of Economic Dimension on GET
 The major economic changes in Green transformation in
terms of financial steps is changes in budget, product
portfolio and Return On Interest (ROI) estimation.
 This transforms the perception of business, investment
strategies, customer relationships and partnering
ventures.
 This brings about great change in the business model.
ii) Impact of Technical Dimension on GET
 Great changes are needed to transform technologies right
from hardware, software, databases, ICT based security
protocols, networks and its infrastructure based on the
carbon emission ratings.
 A best way is to adopt virtualization technologies which
can greatly reduce the carbon footprints.
 The real metric for assessing the technical impact is the
reliability and ease of use of the new technology.
 These green technologies should be validated, passes the
quality assurance with proper testing.
 Also these products must be agile, so that they can adopt

to changing business circumstances.
iii) Impact of Process Dimension on GET
 This deal with how the business conducts its transactions

including both internal and external processes of the
organization.
 GET changes the manner in which the business

interaction happens with its customers, customers and
various collaborations.
 The success of GET in this dimension can be measured

by reduction in carbon emission without compromising
the quality and value.
iv) Impact of Social Dimension on GET
 The social dimension of GET deals with the

sociocultural changes that occur in the GET business
transformation.
 The transformation must focus on the interest in the

people aspect of transformation including clients,
employees and business users.
 Changes to work culture by adopting telecommuting,

telemarketing can greatly impact the people and bring
about socio economic change.
 Senior managers and leaders of the organization have a

substantial effect in changing the attitude of individuals
within the business.
 These organizational changes can take time to be

implemented. Proper training, motivation and aspirations
will positively contribute to the success of GET.
 A balance between the performance and functionality

needs to be maintained during transformation.
 Effects of advertisements, value systems of the

customers, ethical business practices, and adherence to
the industry’s code of conduct are also part of the social
dimension.
Fig 4.9: Overall framework of GET dimensions
4.3.1 Transforming the Individual, Organizational,

Collaborative Processes
Transforming the individual, organizational and

collaborative process are three main aspects of the GET. In
addition to this, the supporting metrics, and the actual operation
of the organization also undergoes change. The GET

transformation requires a diagnostic approach to identifying and
documenting the current state of the organization, followed by
the vision of the organization. This will affect all the projects,
technologies, processes, and demands redefinition of roles. Also,
identifying the current and future state, outlining the path to
complete the gap and executing the GET requires a combination
of internal and external skill sets. Inviting a full-on consulting
group for this exercise can include costs, and risks associated
with the potential lack of knowledge of the core operations of
the organization. Using only internal resources has the risks of
not knowing the external legislations, consortium-based actions,
and available technologies and resources for GETs. The green
metrics for the transformation is given in fig 4.10.
Fig 4.10: Green metrics and supporting roadmap

4.3.2 A Green ICT Framework
Green ICT is the application of technologies and

practices that materially reduce resource consumption
and harmful emissions in Information and
Communications Technology (ICT)life cycles. It
involves practice of using computers and
telecommunications in a way which maximizes positive
environmental benefit and minimizes negative impact.
The GET mainly focus on the state of the organization

than the transformation process. The framework given in Fig
4.11 includes major areas of an enterprise from the Green IT
perspective. It is actually a is made up of a matrix of four
vertical ―pillars‖ and five horizontal ―rows.. The pillars depict
the areas within an organization that will undergo change:
equipment lifecycle, end-user computing, enterprise, and data
centre and ICT as a low carbon enabler across the organization.
The horizontal rows includes attitude, policy, practice,
technology, and metrics.
Fig 4.11: Green ICT framework

4.3.3 Equipment Lifecycle
Equipment lifecycle deals with the procurement,

recycling and reuse, and eventual disposal of all
equipment within the organization.
All equipment in the organization undergo this cycle

where in they are procured (POD): Procurement, Operations and
Disposal. At disposal of the equipments includes issues relating
recycling or reuse. The entire equipment lifecycle is of immense
interest in Green ICT as the process of carbon reduction can be
initiated right from the procurement phase and continue through
its operation and eventual disposal. Supply Chain Management
(SCM) and procurement management systems are involved in
supporting the optimization of the equipment lifecycle.
4.3.3 Procurement
Procurement makes great impact on sustainability.
Focusing the design and procurement of ICT equipment makes a
substantial impact on its Total Carbon Cost of Ownership
(TCCO). Two major aspects are concentrated:
 the nature of the equipment itself
 the nature of the suppliers of that equipment.
Energy Star and the Electronic Product Environmental
Assessment Tool (EPEAT) should be used before purchase of
any equipment. Supplier’s environmental values in the design
and manufacture of equipment and how to measures them, its
compliance with relevant environmental laws and codes of
practice, and whether the supplier reclaims and recycles old
equipment from customers must also be studied. Energy

efficiency, emissions over lifecycle emissions, and the level of
waste associated with an equipment are important purchasing
factors.
Requests For Proposals (RFPs) and tender documents
evaluate suppliers on their environmental credentials and their
own green policies and practices.
4.3.4 Recycle and Reuse

Equipments must be periodically replaced. Some
equipment have regular refresh cycles, some wait till they have
to, and some utilize some sort of continuous update process.
This is a natural aspect of the ICT function. Areas of the
organization that need newer hardware may be able to share
their old equipment to other parts of the organization with less
critical processes. Any equipment that complies with the base
hardware standards, and that can support the software, is
potentially redeployable. Redeployment may also be based on
changes to organizational structures, especially when roles are
not being refilled.
4.3.5 Disposal of ICT Systems

After extending the useful life of equipment and
eventually selling or reusing it, there will can be a situation
where it will need to be physically disposed. Environmentally
sound disposal practices are vital aspect of Green ICT. The
importance of electronic waste disposal has led to the growth of
an entire industry around the disposal of ICT and other
electronic equipment, often based on the extraction of precious
metals from printed circuit boards and other components. The
industry has to be regulated, and there have been legislations,

making the environmentally friendly disposal of e-waste
mandatory. The manufacturers of computer monitors, printers,
photocopiers, laptops, and mobile phones must know what has
gone into these products and also understand the repercussion so
its disposal in the air, water, and soil.
4.3.6 End-User Computing

End-user carbon efficiencies is very important. End-user
computing has the greatest effect on the wider green attitudes
and behavior of the organization’s workforce. End-user
computing deals with IT Efficiencies that the end-user has most
control over. There are three main areas where Green ICT can
be implemented: personal, departmental computing, and
printing. The range of technologies where Green IT is deployed:
 Desktop computing: Important practices include turning
PCs off and various PC power management techniques,
and important technologies include thin client
computing.
 Mobile computing: May have similar power

management issues to desktop computers. An array of
mobile devices, such as notebook computers, smart
phones, and PDAs, may not in themselves use a large
amount of power, but there are still a number of Green
ICT considerations that need to be taken into account
with their usage.
 Departmental computing: This computing that is

localized to a department and not under direct control of
the IT department of the organization.
 Printing and consumables: Consume significant energy

particularly due to their large numbers and inbuilt
inefficiencies.
4.3.7 Enterprise and Data Centre
Enterprise and data centre represent those aspects of an
organization that are controlled directly by the IT department.
The organizations which are large enough to have a data centre
must implement the effective management of the equipment
within it and its environmental can be one of the most important
aspects of Green IT:
 Data centre ICT equipment
 Data centre environmental
 Networking communications
 Outsourcing and Cloud
 Software architecture
4.3.8 Data Centre ICT Equipment

The two most important types of ICT equipment in the
data centre include servers and storage devices. Servers are
usually the biggest consumers of power, and that power
consumption continues to rise as more powerful processors are
used inside them, and as the number of servers proliferates.
Average power consumption of a rack of servers has increased
five-fold over the last 10 years when cooling requirements are
taken into account. Storage usage is also increasing
exponentially—and as prices drop storage devices are often used
very inefficiently. Server and storage virtualization has become
one of the key technologies in data centres in recent years. It is

often touted as a technology for reducing power consumption,
because it reduces the overall number of devices, but in practice
most data centre’s power consumption continues to rise because
the devices are becoming more powerful and use more
electricity. The infrastructure of data centre is made up of the
following three main aspects:
 Power supply: Data centres usually have dedicated
power supplies, and very often more than one. Their
efficiency varies enormously. Data centres can also
generate their own power, and backup power supplies
are common for business continuity.
 Cooling and lighting: Modern ICT equipment typically

demands significant amounts of cooling, either air
cooling or water cooling. there are many design and
implementation issues that affect power consumption.
Lighting is also a factor.
 Building that houses the data centre: It may be a
dedicated stand-alone facility, or it may be purpose-built
within a larger facility, or it may be retrofitted into
existing premises. Whatever the case, there are a number
of aspects of the built environment that will have an
effect on power consumption, such as insulation.
4.3.9 Networking and Communications

The area where Green ICT can be implemented in networking:
 Local area networking: Many organization’s LANs and
data centre networks consist largely of collection of
cables that consume large amounts of power and which
add to cooling requirements. More efficient cabling

design means lower power consumption.
 Wide area networking: Many organizations use leased

data lines or VPNs over the Internet. While they do not
have direct control over these networks, their inefficient
usage adds to overall power consumption and increases
the overall carbon footprint.
 Wireless communication: Wireless will never wholly

replace cabling, but it is becoming more widely used and
it does have a major role to play. But wireless
communications can be very inefficient, especially when
transmitters and receivers are left on when they are not
being used.
4.3.10 Outsourcing and Cloud Computing

Outsourcing has been one of the big issues in ICT since
the industry began. The main issues here are cost and capability.
The outsourcing vendor has economics of scale and availability
of skills. Many facilities management companies are now
highlighting their green credentials and building energy-efficient
data centres that they say will enable users to lower their overall
carbon footprint. The key issue is the measurement. It is
impossible to tell if outsourcing is a good deal or not financially
if you don’t know the real cost of what is being outsourced.
4.3.11 Software Architecture

Computer systems consist of software running on
hardware. Software is the system, and hardware is simply an
enabling technology. Most discussion about Green ICT refers to
hardware, but software is also a factor. Software architecture

often determines the hardware architecture, which in turn may
have a significant effect on the amount or type of hardware
used—with all the consequences of the energy consumption of
those systems. A software that preinstalled on new devices,
come bundled with other downloads, or are injected into your
system through malicious sites are bloat wares. Systems can be
developed from scratch, adapted or borrowed from other
software, or purchased off -the-shelf. Each approach has
consequences for energy consumption.
4.3.12 IT for Enterprise
A vital aspect of Green IT is its use in reducing the
carbon footprint as the whole organization. It is generally agreed
that IT emissions are mainly through the usage of electricity
which in turn comes from carbon emitting power stations. The
real potential benefits of Green IT are in using IT as an enabling
technology to help the organization, and the wider community,
reduce its carbon emissions.
4.3.13 Governance and Compliance
Publicity about climate change and related issues has greatly
raised the profile of sustainability, and virtually all organizations
are attempting to boost their green credentials. In some cases
they do it because they are forced to. Many organisation
sincerely wants to do the right thing. Corporate governance is
the processes by which organizations ensure that they are
properly managed, not only in terms of meeting their regulatory
obligations, but to ensure that they do the right things by all their
stakeholders. This also includes management, shareholders, and
staff , and is extended to include business partners and others in
the organizations extended supply chain. This extension is based

on a growing awareness that, when it comes to the environment,
everybody is a stakeholder, and that good corporate governance
also includes good environmental management. Green ICT is in
many ways a management and governance issue.
4.3.14 Teleworking and Collaboration
Teleworking is a range of technologies and practices that
have to do with working at a distance or working remotely. The
carbon reduction benefits of teleworking are mostly associated
with reduction in personal travel obviating the need to drive a
car or catch a plane reduces the carbon footprint of that activity
by the amount of fuel generated by that travel. Teleworking also
opens up opportunity to collaborate more than in the physical
world. Collaboration tools and techniques enhance the capability
of a group of people to work together. There are a great many
ways to do this, but all of them entail being able to share
documents, processes, and information. Ā is showing makes the
business processes more efficient and reduces the need for
physical contact.
4.3.15 Business Process Management (BPM)
Business process management is the process of
improving the ways an organization or an individual does things
thus making them more efficient, with fewer steps or greater
effect. Green BPM identifies five phases relating to a process:
design, modeling, execution, monitoring, and optimization. A
Green BPM refers to the managing and improving of all
business processes from their carbon perspective. Environmental
intelligence has a major role to play in Green BPM.
4.3.16 Business Applications

ICT-based business applications include financial
management systems (FMS), enterprise resource planning
(ERP), supply chain management (SCM), and customer
relationship management(CRM). Many organizations also run
customized applications that are specific to their industry that
would provide them with competitive advantage.ICT is very
important in each of these applications, which essentially
support BPM. Green BPM seeks greater efficiencies in every
phase of every process. Even small improvements can have a
significant effect on carbon reduction, because of the scale of
the operation and because of flow-on effects further up the
supply chain. Green ICT has a very important role in improving
the efficiency of many industrial and commercial processes
specific to individual industries, paving the path for their
leanness.
4.3.17 Carbon Emissions Management

Carbon emissions management is an emerging discipline
that focuses on the management and ultimately the mitigation of
an organization’s carbon emissions. This includes the use of ICT
systems specifically designed to reduce the carbon footprint,
rather than doing so as a by product of greater efficiency. A key
ICT application is CEMS, which provide a compliant and
consistent format for presenting greenhouse gas emission data to
executive management and regulators. As the carbon emissions
regulatory framework continues to evolve, CEMS is becoming
an increasingly popular tool to manage the carbon emissions
lifecycle.
4.3.18 Attitude
Though attitude is intangible trait, it is a major part of
the subjectivity in the social dimension of GreenIT. Much of the
success of GETs depend on the attitude of the people within the
organization. It is also very subjective. Attitude can be
understood as a desire and a commitment to change by the
individual that is based on honest belief in the ensuing results.
Having a positive attitude toward Green IT is at the heart of the
transformation as it is depend on individuals. And, as is often
the case in business, those attitudes are most effective if they
come from the top. Management buy-in is an essential part of
any Green IT program.
4.3.19 Policy
Policies help set the direction for the organization and
provided basis for action. Communication of policies is also
vital and needs to take the HRs in confidence. Examples of
policies affecting the entire organization include the
organization shall only provide goods and services from
certified, green vendors; users will be encouraged to not take
separate, individual backups of their databases.
4.3.20 Practice
Practices are the things that are carried out in the
organization. Practices implement policies. They are the
techniques, the behavior that is expressed by the individuals and
organizations. An interesting aside to practice is that they, like
processes, involve alteration of habits and change of mindsets
(attitude) rather than procurement of new equipment. This is
involves training. Examples of practices include switching off
computers when not in use; implementing virtualization of all

services; replacing existing high carbon emitting equipments
with new, green ones; and ethically disposing of electronic
waste.
4.3.21 Technology
Technology is the hardware, databases, and network and
systems aspect of Green IT. Green IT techniques of using thin
clients, ritualizing data servers, and using duplex printers are all
examples of technology-based changes in the organization that
lead it toward Green IT. Procurement of new, low carbon
emitting equipment is an investment that needs to be considered
in the long term in the context of the TCCO metrics. The costs
associated directly with a new equipment also needs to consider
the waste inherent in disposing of the old equipment—especially
if that equipment is still operational. An ideal way to approach
equipment replacement is to balance out the change and
incorporate the practice of Green IT as part of the normal
equipment replacement cycle.
4.3.22 Metrics
Green IT metrics deal with measurement of carbon
emissions of the organization in its state. Metrics also determine
the future state has been achieved or not. Choosing the right
tools to measure, monitor, and potentially mitigate power
consumption and carbon emissions, both inside and outside the
IT department, is critical in the GET. Good set of green
measures ensure that Green IT projects receive maximum
business commitment and are proven to be successful over time.
Only with adequate measurement can progress be proved.
Hence, metrics need to be supported by smart metering.
4.4 GREEN TRANSFORMATION PROCESS
Project from various dimensions in the business,

infrastructure and systems area make up the transforming
program. The four major phases of transformation are diagnose,
plan, enact, and review. These phases are iterative. The number
of iterations required for a successful transformation to be
decided by the Chief Green Officer (CGO) together with the
person responsible for GET. The objectives of the green
transformation framework:
 To identify the current status of the organization and

enlist the goals of GET. These goals will be identified,
updated, and finalized through the diagnosis work.
 To add justification for the project using ROI

calculations within a business case.
 To provide target metrics
 To organize the actual GET program.
 To provide the basis for the pathway/road map or project

plan for transformation
 To review whether the KPIs have been achieved or not
 To promote the success along the individual,

departmental, and organizational level.
Fig 4.12: Green Transformation framework
The proposed framework is based on the transformation

activities such as detailed planning, project accounting, risk
management, and ongoing measurements. These phases are a
logical approach to transforming any business.
4.5 Organizational Focus Areas for GET
The focus areas provide the structure of the business that

will undergo change and to which the GET process and their
emphasis can be applied.
Fig 4.13: Focus areas for GET

 Business Model: which deals with the way a business is

organized. GET influences and, usually, changes the
business model to reflect the green priorities of the
organization. Smaller organizations have a simple,
subjective business model that can change easily.
 Product and Service Portfolio: provides an overall

summary of the offerings of the business. GET results in
the organization having new green products and, also,
dropping of carbon-intensive products and corresponding
services. Infrastructure-intensive organization may have
buildings and facilities instead of products or services.
 Customers and Partner: describes the external parties

interacting with the business.
 ICT Systems, Applications, and Databases: includes

the technological changes in the software systems and
technologies of the business.
 Operational, Organizational: handles the internal

parties such as employees and management, and their
reporting hierarchies, within the business.
 Business Processes: model and describe the way in

which all activities of the business are sequenced and
carried out.
 Networks and Infrastructure: focus on the underlying

communications technologies used by the business.
 Regulatory: deals with legal, accounting, and financial

aspects of the business.
Configuring a GET Road Map

 Major considerations in GET:
 Type and size of organization
 Nomination of roles and responsibilities
 Formation of the Green enterprise transformation board
(GETB)
 Diagnose
 Plan: Formation of work areas; Outlining the GET
deliverables, their format and their timings
 Enact: Format, timing and frequency of reporting
 Review
 Measure
GET Program: Roles and Deliverables
Chief Executive Officer (CEO) nominates the board,
comprising experts, leaders, and personnel from marketing,
technology/infrastructure, finance/legal, CRM, communications,
and HR/union. The CEO, together with the members of the
GTB, selects the Green Transformation Champion (GTC). A
GTB is drawn from within the organization with occasional
representation from outside such as a consulting organization
specializing in GET. This works together with the various other
governance boards that run the organization. These various
governance setups participate in, and are affected by, the GET.
The functions namely diagnose, plan, enact, review, and
measurement phases of transformation are directed by the
GETB.
Setting Up a Business Transformation Office (BTO)

The physical activity of setting up the BTO can be
undertaken either before the commencement of the project or at
the state of the diagnosis phase. BTO houses the transformation
board which provides the administrative support to the project.
The chief responsibility of BTO is taking care of the operational
matters related to the project, coordination amongst various
work areas, documenting the contractual requirements of the
project and promoting the project within and outside the
organization.
Forming Transformation Work Areas
Formation of the work areas for GET is based on the
current state of the organization. The size and type of the
organization affects the formation of these work areas. The
current technical and process maturity of the organization also
influences the work areas. In some cases, one work area may be
more important than other. Formation of transformation work
areas includes nomination of a work area leader who has
expertise in that particular area of the business or technologies.
Green IT Project Roles
The goal of Green IT project include the business
partners, business architect, technical architect, Green IT
champion, end-user representative, IT managers, IT governance,
business manager, data centre director, Green IT auditors, and
corporate governance. A GTC takes leadership responsibility for
the project.
Role of Green Enterprise Transformation Champion (GTC)
The responsibility of GTC will includes:
 Formalizing the leadership and constitution of the GETB
 Identifying the current Green maturity state of the

organization based on Green metrics
 Benchmarking best practice goals for the organization
that describe its ―to be‖ state
 Manage budgets
 Organizing the creation of project management plan for
GE T.
 Creation of an approach to risk management for GET
that is based on priorities of the organization, its lead
dimension, and so on
 Stakeholder management including expectation
management of the board, related external parties, and
the society
 Report progress on the GET to the corporate board
 Monitor KPI
 Coordination and management of GET resources, as

well as the organizational resources undergoing
transformation. Ā is will be done in conjunction with
Green HR
 Coordinate implementation of changes through change
management processes across the various focus areas of
the business
 Balance the ―driving dimension‖ of GET with other
dimensions
 Track progress and of the GET project
 Astute use of the tools, technologies, and processes of

GET.
Business Architect and Variations
GTC will appoint business architect to investigate and

handle business model work area. The Business architect is
aware of the underpinning technologies that can serve the
business but is not a technical expert. A business architect takes
a long-term view of the organization (3–5 years and above)
when she participates in the GET project. A business architect
would create business architectural map that will provide the
overall view of the business model and associated work areas.
This business architectural map can be a part of the overall
enterprise architecture that is also used by the architect in
creating operational strategies for the business after
transformation. The map ensures that the technologies are
aligned with business plans and the changes are tracked and
monitored.
Technical Architect and Variations
GTC also appoints a technical architect. For smaller

sized organizations undergoing small transformation, this role
may be played by the GTC. The technical architect is
responsible for the following:
 Creation of a technical architecture map to understand

where the organization currently is.
 Collection and use of a toolbox of various tools that are

used in technical implementations during GET.
 Creation of a comprehensive repository of software

applications currently used by the organization—with a
view to changing and integrating them.
 Dividing and categorizing these repositories of
applications into different business/application domains
that will enable ease of modification with carbon data.
 Ensuring that the applications that support specific
decision making are part of the overall EI suite, and are
available to decision makers.
 Creation of a new technical architecture that would
reflect the goals of the business transformation itself.
 Ongoing alignment of technologies with business plans
during and after GET.
 Coordinating the development of a Green IT portal.
 Tracking and monitoring technical changes resulting
from applications notification and upgrades and
integration.
 Managing quality initiatives during GET
 Develop an understanding of the future trends in
technology that the organization will have to deal with
after the GET.
 Produce a suitable technical strategy including a
technical roadmap for transformation.
Business Partners
As the business interests of collaborating partners
coincide, there is added impetus to provide wide array of
support to the partners. This support can take shape in the form
of knowledge and experience sharing, providing relevant tool
support and help with understanding dynamic customer
preferences as the business transforms.
 Participate
 Collaborate
 Interface
 Integrate
Green IT Auditors
Auditors carry out checks and balances throughout and

after the transformation. Auditors measure and audit to ensure
that the transformation has created value for the business as
stated by its goals. These audits can use the reporting features of
CEMS, if implemented and that the transformation has not
adversely affected any of the reporting and regulatory
requirements of the business. Furthermore, auditors are involved
in the review process, ensuring that the calculations leading up
to the ROI are accurate and reflect the reality resulting from
transformation.
End-Users
End-users are the employees, managers, and customers of the

organization who are affected by the
GET. The roles are:
 Represents user groups
 May be more than one

 Highlights device usage
 Highlights attitude for roles
 Helps in Green HR
 Understands CEMS and smart meters
IT Managers
IT management deals with the operational and

management aspect of IT within the organization. They are
responsible for the IT systems, their operations on the
corresponding hardware and approaches to using IT for overall
carbon reduction.
Business Managers
Business managers assume the responsibility at

department level to measure, report, and reduce emissions. They
are more interested in the economic and process dimension of
the GET than in technology and social dimensions. The
economic dimension directly affects their performance and the
process dimension is the one on which they have immediate
control. This business managers can directly assist in the
modeling of business processes, their investigations, and
optimizations.
IT Governance
This is an activity for which more than one roles within

the organization can assume responsibility. IT governance deals
with overseeing the IT management and providing strategic and
policy input in the process of greening an organization.
Corporate Governance
Some of these processes have a need to be upgraded or

fine tuned to reflect the green requirements of the business:
Lean—will move toward Lean-Green, as was alluded to

in the process.
Six Sigma—will not only focus on quality but also the

efficiencies in carbon reduction
TQM—Total Quality Management—will incorporate

metrics for carbon reduction in addition to defect reduction
KPIs—the Key Performance Indicators are not only to

enable corporate governance but also green governance
SIFA (Skills Framework for Information Age), AIBA

(Australian Institute of Business Analysis) and PMBOK (Project
Management Book of Knowledge) are examples of processes
and frameworks that will all be modified to reflect the green
awareness and green goals of the organization.
4.6 GREEN IT TRANSFORMATION DELIVERABLES
The following are the IT deliverables:
 Green IT Business Case: documents the ROI, the

budgets, and overall justification for the project
 Enterprise Emission Measures: documents the existing

carbon e missions across the organization
 Green Enterprise Emission Measures: resulting at the

end of the GET
 Enterprise Architecture Document: that documents the

enterprise architecture, using an existing or modified
framework
 SLA
 Various docs relating to suppliers; outsourcing partners;
legal
4.6.1 Phases in GET
There are four phases in GET:
 Diagnosis phase
 Planning phase
 Enacting phase
 Review phase
The deliverable in each phase is discussed here.
GET: Diagnosis Phase
 Accurate diagnosis provides a good understanding of the
current state of the organization by investigating into the
various work areas of the business from the point of
view of transformation.
 An understanding of the structure and dynamics of the
organization, as well as its ability to achieve goals,
manage risks and ascertain the leading dimension of
transformation is developed here.
 The state of an organization, with respect to its carbon
emissions is based on the current emissions at this early
stage.
 The demographics of the organization, its motivator,

goals, size, and type would all affect its current state, as
ascertained during this diagnostic activity.
 Diagnosis also includes a review or stock take of existing

assets across all work areas.
 Diagnosis indicates the state of maturity of the

organization.
 Once the transformation is complete along all

dimensions and through all the work areas, the
organization can be said to be in a matured green state.
 In this state the Business Transformation Office (BTO)

is now fully set up and organized. The Business
Transformation Board (BTB) is functioning and
reporting to the corporate base. The Business
Transformation Champion (BTC) is also busy managing
stakeholder expectations. The diagnosis phase also
ascertains and progresses the lead dimension of the
organization for GET.
The diagnosis activities are carried out at these levels in any

organization:
i) Equipment lifecycle carbon efficiency
ii) End user computing’s carbon efficiency
iii) Data centre carbon efficiency
iv) IT as low carbon enabler

All of these levels possess unique challenges and

deliverables in the GET.
Equipment lifecycle carbon efficiency
Activities Challenges
 Lifecycle evaluation  Uncertain data on

 ascertains current Green Current Carbon
maturity. Emissions across
Lifecycle/
 updates the business case on Procurement
the Green IT project.
 Impact on SLAs a
 Reviews the existing major challenge
procurement and disposal
attitude  Minimal Industry
experience in Changes
 Identify operational carbon to Software for Carbon
emissions (CE). Emissions
 updates P&L carbon
emissions.
 evaluates the business case
risks
 reviews policies with
business partners
 Reviews recycling policies
and practices are revised.
 A certain the greenness of
equipment using energy stars
 Optimization of operations is
ascertained.
 Revise Waste disposal
policies and practices
End user computing’s carbon efficiency
 Green IT champion creates  Patterns of usage

and updates the business case based on End-User
on the Green IT project. roles
 end-user provides input into a  Existing Device
survey to help ascertain the Inventory may
attitude toward Green IT. include irrelevant
 Measurements of carbon materials
emissions are undertaken per  Existing Current
device Green technologies
include software for
 IT governance board is
―computers off‖ etc.
involved in permitting the
creation of a device inventory;
measurement of overall carbon
emissions.
 The corporate governance
evaluates the overall end-user
policies on Green IT.
 Corporate governance also
evaluates business case for
Green IT as presented by the
Green IT champion
Data centre carbon efficiency
 updates the business case on the  Patterns of Carbon

Green IT project. Emissions can be
 takes an inventory of I T daily, monthly,
equipment from the point of yearly.
view of calculating the current  Data/Information
CE. Ownership is a major
 Measurements of CE are challenge of
undertaken per server(or similar Virtualization
unit of hardware measure).
 IT governance board (or similar
governing body) reviews the
existing SLAs
 Corporate governance (board or
similar governing body)
evaluates the overall end-user
policies on Green IT.
 Corporate governance also
evaluates the cost of running the
data centre, and the costs
associated with the Green
initiatives related to the
organization
 list of current virtualization or
server consolidation techniques
in use is made.
 physical environment and the
facilities is recorded.
IT as low carbon enabler
 Evaluates existing  Overall organization

organizational Green presents a bigger challenge
practices than I T
 Ascertains the overall  Green IT champion has to
enterprise green maturity. convince business
management, corporate
 Updates the business case
governance
on the Green IT
project.
 Updates the divisional use
of IT and models the
current business processes.
 Examines software and
hardware inventories.
Evaluates the existing
enterprise Green IT
policies and ascertains or
confirms the greening
dimension.
 Telecommuting/teleconfer
encing.
 Collaboration tools and
SaaS.
 Supply chain.
GET: Planning and Scoping Phase

 The strategic thinking and innovative capability of the
organization are translated into actionable activities and
their sequences in setting up the Green transformation
project.
 Creative ways of bring about the change, including
maximum use of internal and external resources, are
explored in this phase.
 It is important to note that this road map remains a live
document which means later, during enactment phase,
this same road map is also
(a) modified depending on the nuances of the project
(b) refined through the feedback gleaned during
transformation.
 The road map includes the Green transformation plan,
the Green pilot project (which can be embedded within
the transformation plan for small projects), the overall
work area plan, the plan for the lead work area and the
quality plan (which will include verification and
validation of the changes).
 The deliverables resulting from the road map are the
plans themselves as also the project task list, the
performance and ROI measures, the ranking of risks and
the plans to audit the results of the transformation.
 The roles involve in transformation planning include the
GTC, the project manager, the quality manager, work
area lead, business manager, and the IT auditors.
 The planning and scoping phase of GET explores the

output of the previous diagnosis phase to identify and
formalize the planning of the transformation project.
 Once the significant aspects of the business are
identified, planning outlines the tasks to be performed
for transforming each work area.
 While the risks are managed in practice during
enactment, the planning phase identifies and ranks these
risks, and also incorporates the effect of changes on the
organization.
 Balancing between costs and benefits, technology and
business; and balancing risks with outcome.
 Each organization has to separately identify and

document its green success criteria in this planning phase
and formulate the right metrics and measurements that
would be used to ascertain its success.
 Work areas are organized, leaders for those work areas

are nominated, and interrelationships between work
areas are highlighted in planning phase.
 Planning for the Green IT project starts with the Green

IT champion—who finalizes the leading area of the
organization that will undergo transformation.
 The leading area will start becoming obvious through the

diagnosis, but it is important to decide formally whether
the end-user efficiencies should lead the way, or whether
it should be the equipment lifecycle and procurement, or
the data centre.
Enterprise Lifecycle Plan
Deliverables:
Roles and activities Challenges
Input and Output
Green IT Champion: Input  procurement,
Works with the Green IT Business disposal
business management, Case: Includes lifecycle is
to plan the changes to justification for the an integral
product/ equipment new equipment, part of
lifecycle and their TCCO, and overall
procurement that will replacement costs. business
make the organization Output  Changes to
greener Green IT SLAs with
Business Transformation external
Management: Plans, Plan: arties/
along with the Green Includes plans for business
IT champion, to green recycling, partners
procure, use, and updates on the require
dispose equipment in Energy Star and upfront
a carbon-sensitive other ratings, planning.
way. green procurement
IT Governance: strategies,
Oversees the planning optimized
operations, and
process for hardware
and software upgrades waste disposal.
throughout the Procurement and
business lifecycle. Disposal Plan:
Corporate Specifically
Governance: focused on
procurement of
Participates in the equipment and

planning process on their
how the policies for decommissioning.
corporate purchases SLA With
and disposals will Business
change. Partners/External
Parties:
will change the
current lifecycle
and moves toward
a green lifecycle.
Planning for End-User Efficiencies
Roles and Deliverables:

Challenges
activities Input and Output
Green IT Input  Estimations on

Champion: Green IT Business Green IT costs
Case: and savings
Involved in leading
vital for
and coordinating Contains
corporate
the planning justification for the
support
activities; reporting project.
to the board  Plan for
Industry
training in
End-User Standards:
attitude
Representative:
Such as EPEAT are change: based
Planning for the incorporated in the on roles.
training as well as plan to ensure green
planning and procurement
budgeting for and usage

the time and eff ort
Output
required to change
GreenIT
to green practices.
Transformation
IT Management:
Plan:
Plans for the
Updated with step-
upgrades to the
by-step instructions
software and the
on how to carry
hardware that will
out the
be required for the
transformation
green eff ort.
enactment later.
GreenIT
Enterprise
Standards:
These are the new,
expected, green
standards within the
organization for
expected carbon
emissions per end-
user device, per
day/month/year, and
so on
Enterprise IT Data Centre Efficiencies
Deliverables:
Roles and activities Challenges
Input and Output
Green IT Champion: Input  Plan for

Works to upgrade the Green IT Business virtualizatio
Green IT Case: n must
transformation plan Provides include data/
with the data centre justification for the information
details investment in data ownership,
backup plans
Data Centre centre upgrades;
Director: costs associated  Green data
with server is a new
Plans, a long with the
virtualization and suite of data
Green IT champion, to
optimization are within the
u pgrade the building,
listed. organization
power supply, and air-
conditioning/cooling Industry
upgrades. Server Standards:
virtualization, which is Relating
a vital part of green particularly to
initiative, is also a part DCiE/ PUE
of this planning metrics.
process Output
IT Management: GreenIT
Continues to Transformation
participate in the Plan: GreenIT
planning process, Enterprise
including plans for Standards:
changing to the current
data centre practices

Corporate
Governance:
Participates in the
planning process
Planning for IT as a Low-Carbon Enabler for the Enterprise
Roles and Deliverables:

Challenges
activities Input and Output
Green IT Input  Challenges
Champion: Green IT Business Return on
Works with the Case investment is the
business major question
Output
management, IT that corporate
Green IT
governance and, governance asks,
Transformation
most importantly, and planning in
Plan:
corporate this dimensions
Gets updated here must help enable
governance to
with plan for the answering that
plan out strategies
entire organization. question.
for transformation
to a green Task Plan:  Organization-
enterprise. Step-by-step tasks wide risks need
Business to be carried out in to be estimated
Management: implementing the and prioritized
Plans, along with Green IT project
the Green IT plan.
champion, to
promote green
activities across
the business unit

which, in turn,
would result in a
green
organization.
IT Governance:
Oversees the
planning process
for technology
upgrade across the
organization.
Corporate
Governance:
Participates in the
planning process
on how the
corporate policies
need to
change together
with possible
changes to the
business model
and the
organization
structure.
GET: Enactment Phase
 Enactment is the execution of the business

transformation plan created in the previous phase.
 This primarily includes risk management, monitoring of

progress, measurements and reporting.
 Following are issues to be considered during a GET

enactment phase:
 Identification of risks during execution of the

transformation plan, their priorities, and how to
ameliorate them.
 Interrelationship amongst work areas, their

dependencies and management of the lead work area
as first priority.
 Measurement of the GET outputs. Use of metrics

created during diagnosis and formalized during
planning are used here to ensure common measures
for comparison with the help of CEMS.
 Reporting to stakeholders and managing their

expectations.
 While a GET project can be driven through any of the

work areas, ideally the lead area is dictated by the lead
dimension of transformation.
 Green information systems play a major role in

measuring and reporting change related
to the environment.
 Each individual employee’s carbon generation can be

measured, collated, and reported with the help of
information systems.
 Feeding this information back to the employee through

smart metering can bring about immediate change in
behavior.
 The information coming out of the Green ICT systems

that bring about positive change includes reports of
daily, monthly, and yearly GHG generation and using
that data to impact practices in enactment.
 Green ICT information systems need to produce

numbers that not only focus on the environmental
performance of the organization but also its overall
efficiency and effectiveness.
 Metrics allow the transformation to provide visibility to

success by understanding green strategy.
 The transformation plan may be utilized to help

determine how best to measure progress and introduce
accountability into the Green ICT initiatives, both at the
enterprise and solution levels.
 IT governance representatives (board) may be also put in

charge of supporting measurement and reporting, as well
as of identifying when a realignment of internal
measures or systems is needed to ensure that the
expected results are seen, evaluated, and realized.
Technology-Driven Enactment
The ICT-driven enactment of the GET involves ICT

systems, applications, and databases at the centre. There are
many in-house systems that are affected by the transformation.
The factors that affect these management levels include the
standards, need for integration, the approach to testing and

quality assurance, the contractual requirements and the
deployment of the new ICT systems, applications, and
databases. The adaptation of the organization to the new
technology permeates all aspects of the organization.
Customer Relationships Management (CRM)
The CRM systems are updated during GET with the goal
of combining green value to the customers. This value includes
reliable and good quality service, personalized attention to
customer need and support. A good CRM ensures that the
customer is provided a single unified view of the business and
not the possible internal fragments of the business.
Supply Change Management (SCM)
These applications undergo change to enable users,
primarily employees of the organization, to perform many
common warehouse, inventory, and shop floor related tasks. A
technology-led transformation will monitor and control
materials, their delivery and order status. Reduced movement of
goods, holding of inventory and accurate production estimates
are achieved by the Green SCM. Integration and migration are
important technical consideration in these ICT systems, as
substantial carbon data gets added to these systems.
Human Resource and Payroll Systems
HR systems provide opportunities for Green HR to be
implemented. The HR systems are upgraded to offer greater
support to individuals and departments in terms of training,
rewards, and career. GET also changes the job roles,
responsibilities, management, organizational structures, and
hierarchies.
Business Partner’s Systems

GET projects aim to improve the interactions of the
business with its partner businesses. WS based technologies
change the way the business sources services. Information and
knowledge management within is changed to make it robust,
accurate, reliable, and accessible.
Integration
A major challenge of ICT-driven GET is the handling of
integration issues. While integration is always a challenge in
even routine upgrades of systems, during GET this issue
becomes particularly challenging as all the work areas of the
business are likely to change. Integration of ICT systems has to
also consider corresponding effect on people, their
organizational structures, their device usage.
Business Process–Driven Enactment

Business process, partners, customers, operations, ICT
systems and regulatory areas are the foundation of business
transformation. Broadcasting and informative business
processes are easy to transform as they have less security
requirement but they are of less value to users. Transactive
processes, the next a level of complexity, are mostly
commercial in nature. Operative processes help in providing
and ensuring efficiencies in different departments such as
inventory, HR, and finance. Collaborative processes are most
complex and require interfaces between business processes of
external and internal business parties. The GET project should
incrementally incorporate these levels of complexities of
business processes. The integration of various systems, affects
the internal, as well as external business processes. These

business processes and supporting systems in the current state of
the organization are studied carefully to effectuate the necessary
changes in those processes and systems that would result in a
unified view to the users. Process modeling tools and techniques
can be very helpful in this regard. Training is a crucial aspect of
deploying new and reengineered business processes Training of
employees needs to handle the transformational complexities.
Similarly, training in-house needs to be complimented by
potential training for business partners and customers involved
in large and complex transactions.
4.7 GREEN COMPLIANCE: PROTOCOLS,

STANDARDS AND AUDITS
Successful Green enterprise transformation (GET)
should result in a carbon-compliant organization. The
organization should understand, measure, and Report its carbon
performance according to the regulatory requirements of the
carbon legislations in that region. Measuring, Reporting and
validating the reports are crucial part for carbon compliance.
Formal and informal audits of the carbon measures and reports
are part of the governance for a responsible green organization.
Meters and other recording devices, carbon-content databases,
applications, and systems, used in producing the compliance
reports and the accuracy of external green web services
embedded in the applications should be formally audited.
Carbon Emissions Management Software (CEMS) is developed
for managing carbon performance of the organization. Various
countries and regions interpret the need to reduce carbon
differently. This variation is based on a number of factors such
as the physical location, demographics, political will of the
government, public opinion, economic and social development

of the region, and the state of the industry.
4.7.1 Protocols and Standards

United Nations Framework Convention on Climate
Change (UNFCCC, Rio)
 The UN Framework Convention on Climate Change
(UNFCCC) is an intergovernmental treaty developed to
address the problem of climate change.
 The Convention, which sets out an agreed framework for
dealing with the issue, was negotiated from February
1991 to May 1992 and opened for signature at the June
1992 UN Conference on Environment and Development
(UNCED) — also known as the Rio Earth Summit.
 The UNFCCC entered into force on 21 March 1994,
ninety days after the 50th country’s ratification had been
received. By December 2007, it had been ratified by 192
countries.
 The UNFCCC sets out a framework for action aimed at

stabilizing atmospheric concentrations of greenhouse
gases to avoid ―dangerous anthropogenic interference‖
with the climate system.
 Controlled gases include methane, nitrous oxide and, in
particular, carbon dioxide.
Kyoto Protocol
 In light of increasing scientific evidence about the risks
of climate change, it soon became evident to policy
makers that a further negotiated agreement might be

necessary.
 In December 1997, delegates at COP 3 in Kyoto, Japan,
agreed to a Protocol to the UNFCCC that commits
developed countries and countries in transition to a
market economy to achieve quantified emission
reduction targets.
 These countries, known under the UNFCCC as Annex I
parties, agreed to reduce their overall emissions of six
greenhouse gases by an average of 5% below 1990 levels
between 2008-2012 (the first commitment period), with
specific targets varying from country to country.
 The Protocol also established three flexible mechanisms
to assist Annex I parties in meeting their national targets
cost-effectively:
 an emissions trading system; joint implementation
(JI) of emission reduction projects between Annex I
parties
 Clean Development Mechanism (CDM), which
allows for emission reduction projects to be
implemented in non-Annex I parties (developing
countries).
 Following COP 3, parties began negotiating many of the
rules and operational details governing how countries
will implement and measure their emission reductions.
 To date, the Kyoto Protocol has been ratified by 177
countries, including Annex I parties representing 63.7%
of Annex I greenhouse gas emissions in 1990.
 The Kyoto Protocol entered into force on 16 February

2005.
Green House Gas protocol

 The Greenhouse Gas Protocol (GHGP) provides
accounting and reporting standards, sector guidance,
calculation tools, and trainings for business and
government.
 It establishes a comprehensive, global, standardized
framework for measuring and managing emissions from
private and public sector operations, value chains,
products, cities, and policies.
 The GHG Protocol also provides webinar, e-learning and
in-person training and capacity-building support on its
standards and tools.
 In addition, GHG Protocol offers companies and
organizations the opportunity to apply for our ―Built on
GHG Protocol‖ mark that recognizes sector guidance,
product rules, or tools that are in conformance with GHG
Protocol Standards.
 GHG classifies emissions into three separate Scopes (1,
2, and 3) from which a basis for calculating the
organization’s overall carbon footprint can be
established (see OSCAR for details of calculations):
 Scope 1 emissions—The direct emission of GHGs by
the organization.
 Scope 2 emissions—emissions form the indirect
consumption of energy such as electricity.
 Scope 3 emissions—emissions embedded in the

supply chain of the organization—primarily
belonging to the business partners.
Copenhagen protocol
 The Copenhagen Climate Change Conference raised

climate change policy to the highest political level. Close
to 115 world leaders attended the high-level segment,
making it one of the largest gatherings of world leaders
ever outside
 UN headquarters in New York. More than 40,000

people, representing governments, nongovernmental
organizations, intergovernmental organizations, faith-
based organizations, media and UN agencies applied for
accreditation.
 It significantly advanced the negotiations on the

infrastructure needed for effective global climate change
cooperation, including improvements to the Clean
Development Mechanism of the Kyoto Protocol.
 Significant progress was made in narrowing down

options and clarifying choices needed to be made on key
issues later on in the negotiations.
 It produced the Copenhagen Accord, which expressed

clear a political intent to constrain carbon and respond to
climate change, in both the short and long term
 The Copenhagen Accord contained several key elements

on which there was strong convergence of the views of
governments.
 This included the long-term goal of limiting the

maximum global average temperature increase to no
more than 2 degrees Celsius above pre-industrial levels,
subject to a review in 2015.
 Developed countries' promises to fund actions to reduce
greenhouse gas emissions and to adapt to the inevitable
effects of climate change in developing countries..
 Agreement on the measurement, reporting and
verification of developing country actions, including a
reference to "international consultation and analysis",
which had yet to be defined.
4.7.2 The ISO 14000:2004 a Family of STANDARDS

The primary objective of the ISO 14000 series of
standards is to promote effective environmental management
systems in organizations. The standards seek to provide cost-
effective tools that make use of best practices for organizing and
applying information about environmental management. The
ISO 14000 family was developed in response to a recognized
industry need for standardization. With different organizational
approaches to environmental management, comparisons of
systems and collaboration had proved difficult
ISO 14001
ISO 14001 standards are part of a family of standards
(ISO 14000) designed to promote and guide an environmental
management approach. It is appropriate for any kind of
organization (company, NGOs, union, etc) concerned about
improving its system of production, management, and
operations as a way to better control its environmental impacts.
ISO 140001 has 2 main objectives:

 To give a standardized and proven framework that can
help organizations to develop an effective environmental
management strategy;
 To work as an official recognition and prize for the
organizations’ efforts to improve their environmental
strategies.
The application of ISO 14001 is not a legal obligation
and like all standards set by ISO, adopting it is voluntary.
Nevertheless, despite not being mandatory, it imposes a
compliance commitment with the current environmental
regulation and its future developments for those who follow it.
The basic principle of ISO norms is the search for continuous
improvement, in successive cycles, according to the four-step
process of the Deming (PDCA) cycle:
 Plan
 Do
 Study/Check
 Act
Following the steps of the cycle PDCA mentioned
above, the implementation of the ISO 14001 standards is carried
out in three stages:
 At first, there is the need to audit the current
organizational practices regarding environmental
management and their compliance or non-compliance
with the regulations and objectives of the ISO 14001
standards.
 This will allow organizations to identify and have a clear

picture of their procedures, making it easier to re-think
and transform them in order to achieve the necessary
improvements required by the ISO 14001 standards.
 This self-audit can be done internally before-hand, but
all the information about the organization’s
environmental procedures and policies will have to be
endorsed to the certification entity and confirmed by its
consultants.
 Once the inventory has been completed, a program of
measures to be taken and actions to be developed
(prerequisites needed for the certification) need to be
established and implemented according to an appropriate
schedule.
 Finally, a rigorous evaluation of the new practices and
their environmental impact will be carried out regularly
(an annual audit within every three years), where updates
or changes on the organizations’ environmental
management systems may be requested.
 ISO 14001 standards are above all a management tool.
 As such, they do not impose certified organizations to
achieve certain environmental objectives. Instead, ISO
14001 demands certificated organizations to have a
system of procedures that must be respected in order to
manage their environmental impacts.
 An ISO 14001 certified organization is not necessarily
an ecological one, what it means is that it has a system
that allows it to improve on its environmental issues.
USA Energy Star
ENERGY STAR is a federal voluntary program run by

the U.S. Environmental Protection Agency (EPA) to help people
learn more about the many ways they can save money and help
reduce environmental degradation through improved energy
efficiency. Under the program the EPA identifies and promotes
energy-efficient products and buildings, all with the overall goal
of reducing energy consumption, improving energy security and
reducing pollution.
One of the major sources of pollution is the formation of

greenhouse gases. According to ENERGY STAR, two thirds of
greenhouse gas (GHG) emissions in the U.S. come from energy
use in homes, buildings and industry. Lowering the amount of
greenhouse gases that go into the environment, then, has been a
primary focus of the ENERGY STAR program and its
ENERGY STAR rating system
A critical part of ENERGY STAR is its ENERGY STAR

rating system, which focuses on three main areas: products,
homes (new and existing) and commercial businesses. Getting
an ENERGY STAR rating — which not every appliance has —
means that a product meets certain federally mandated
guidelines regarding energy efficiency. The guidelines vary
depending on the product. The water requirements for a
dishwasher to get an ENERGY STAR rating are different than
for a washing machine. The EPA establishes its product
specifications based on certain guiding principles:
 Product categories must contribute significant energy

savings nationwide.
 Certified products must deliver the features and

performance demanded by consumers, in addition to
increased energy efficiency.
 If the certified product costs more than a conventional,
less-efficient counterpart, purchasers will recover their
investment in increased energy efficiency through utility
bill savings, within a reasonable period of time.
 Energy efficiency can be achieved through broadly
available, non-proprietary technologies offered by more
than one manufacturer.
 Product energy consumption and performance can be
measured and verified with testing.
 Labeling would effectively differentiate products and be
visible for purchasers.
EPEAT—Electronic Product Environmental Assessment
Tool
 The Electronic Product Environmental Assessment Tool
(EPEAT) is a global ecolabel for the IT sector.
EPEAT helps purchasers, manufacturers, resellers, and
others buy and sell environmentally preferable electronic
products.
 The EPEAT program provides independent verification
of manufacturers’ claims and the EPEAT online
Registry lists sustainable products from a broader range
of manufacturers than any comparable eco label.
 National governments, including the United States, and
thousands of private and public institutional purchasers
around the world use EPEAT as part of their sustainable

procurement decisions.
 The Green Electronics Council (GEC) manages this
flagship program, including ensuring the integrity of the
EPEAT system.
 EPEAT is one example of how GEC supports
institutional purchasers around the world, fostering a
market for sustainable IT products to achieve our
mission of a world of only sustainable IT.
 Purchasers can search for electronics based on product
category, manufacturer, geography or EPEAT rating.
 EPEAT-registered products can even be identified based
on specific attributes valued by an organization
(reduction of toxic materials, recyclability, use of
recycled plastic, etc.).
 Manufacturers register products in EPEAT based on the
devices’ ability to meet certain required and
optional criteria that address the full product lifecycle,
from design and production to energy use and recycling.
 Bronze-rated products meet all of the required criteria in
their category.
 Silver-rated products meet all of the required criteria and
at least 50% of the optional criteria, while Gold-rated
products meet all of the required criteria and at least 75%
of the optional criteria.
 Manufacturers’ claims of compliance are subject to
ongoing verification by qualified conformity assurance
bodies.
 Products claims found non-conformant are announced

publicly and removed from EPEAT to ensure Purchasers
worldwide can use the system with confidence.
 Implementing EPEAT contract language also gives

purchasers a vehicle for requiring suppliers to document
all EPEAT-registered products purchased through that
contract during a given year.
 This data, if shared with the Green Electronics Council,

qualifies the purchaser for annual recognition and can be
used to calculate the purchaser’s specific financial and
environmental benefits.
 EPEAT-registered products meet strict environmental

criteria that address the full product lifecycle, from
energy conservation and toxic materials to product
longevity and end-of-life management. EPEAT-
registered products offer a reduced environmental impact
across their lifecycles.
 Over their lifetime, the 1.34 billion EPEAT-registered

electronics purchased globally since 2006 will deliver
significant environmental benefits.
 Compared to products not meeting EPEAT criteria, these

electronics will result in the reduction of 184 million
metric tons of greenhouse gasses, elimination of 830,311
metric tons of hazardous waste, and will reduce solid
waste by the equivalent of 528,098 U.S. households’
annual waste.
EU RoHS—Restriction of Hazardous Substances

Regulations
 This restricts the use of six hazardous materials found in

electrical and electronic products. All applicable
products in the EU market since July 1, 2006 must pass
RoHS compliance.
 Directive 2011/65/EU was published in 2011 by the EU,

which is known as RoHS-Recast or RoHS 2.
 RoHS 2 includes a CE-marking directive, with RoHS

compliance now being required for CE (Carbon
Emission) marking of products. RoHS 2 also added
Categories 8 and 9, and has additional compliance
recordkeeping requirements.
 Directive 2015/863 is known as RoHS 3.
 Any business that sells applicable electrical or electronic

products, equipment, sub-assemblies, cables,
components, or spare parts directly to RoHS-directed
countries, or sells to resellers, distributors or integrators
that in turn sell products to these countries, is impacted if
they utilize any of the restricted 10 substances.
 With the rapid spread of digitization, the world's

production of electrical and electronic devices is
exploding.
 Besides mobile devices, think about the coming wave of

IoT, smart home assistants, robots, drones, 3D printers,
and home medical devices to all corners of the planet are
regulated by RoHS.
EU WEEE—Waste Electrical and Electronic Equipment

Regulations
 The objective of the Directive is to promote re-use,

recycling and other forms of recovery of waste electrical
and electronic equipment (WEEE) in order to reduce the
quantity of such waste to be disposed and to improve the
environmental performance of the economic operators
involved in the treatment of WEEE.
 The WEEE Directive sets criteria for the collection,

treatment and recovery of waste electrical and electronic
equipment.
 Waste of electrical and electronic equipment (WEEE)

such as computers, TV-sets, fridges and cell phones is
one the fastest growing waste streams in the EU, with
some 9 million tonnes generated in 2005, and expected
to grow to more than 12 million tonnes by 2020.
 WEEE is a complex mixture of materials and

components that because of their hazardous content, and
if not properly managed, can cause major environmental
and health problems.
 Moreover, the production of modern electronics requires

the use of scarce and expensive resources (e.g. around
10% of total gold worldwide is used for their
production).
 To improve the environmental management of WEEE

and to contribute to a circular economy and enhance
resource efficiency the improvement of collection,
treatment and recycling of electronics at the end of their

life is essential.
 To address these problems two pieces of legislation have
been put in place:
 The Directive on waste electrical and electronic
equipment (WEEE Directive)
 The Directive on the restriction of the use of certain
hazardous substances in electrical and electronic
equipment (RoHS Directive)
Green Grid—2007
 The Green Grid is an affiliate membership level of
the Information Technology Industry Council (ITI), a premier
trade association that works to advance public policies
for the tech sector.
 ITI’s Green Grid works to improve IT and data centre
energy efficiency and eco-design around the world. It
is an open industry consortium of information and
communications technology (ICT) industry end-users,
policymakers, technology providers, facility architects,
and utility companies.
 . The Green Grid works globally to create tools, provide
technical expertise, and advocate for the optimization of
energy and resource efficiency of Data Centre
ecosystems which enables a low carbon economy.
 The Green Grid was founded in 2007 with the collective
viewpoint that energy efficiency in the data centre is one
of the most significant issues facing technology
providers and their customers.
 This situation is not only due to exponential increases in

power and cooling costs over the past few years, but also
because customer demand for concentrated computing is
outpacing the availability of clean reliable power in
many places around the world.
 The Green Grid is the first industry initiative chartered to

take a holistic view of the ICT ecosystem, with a focus
on addressing the pressing issues facing data centre
users.
 In 2019 TGG was acquired as an affiliate member of
the Information Technology Industry Council (ITI), which is
a premier trade association that works to advance public
policies for the tech sector.
CSCI—Climate Savers Computing Initiative

 The CSCI promotes the use of technologies such as
power management features that both cut energy use
when computers are not in use and improve power
delivery efficiency.
 Google and Intel founded CSGI in the U.S. as a nonprofit

group of consumers, businesses and conservation groups
aligned to reduce IT-related greenhouse gas emissions.
 Consumer members of the initiative are asked to use
energy efficient computers and enable power-
management capabilities, such as sleep or hibernate
mode.
 Participating manufacturers agree to develop products
that meet or surpass Energy Star standards, while
systems buyers commit to use power management

features and choose Energy Star products in their
procurement.
 NGOs agree to educating end users on power

management tools and the perks of energy efficiency.
4.7.3 Green IT Audits
Green IT audits are formal, independent verification

and validation of the carbon performance and carbon
reporting of the organization.
 With increasing legislative demands on carbon reporting,

these Green IT audits play a vital role in establishing the
Green claims of the organization.
 Auditing of CEMS is a part of these audits. Every carbon

reporting and carbon related transaction will be audited
through an independent module of the CEMS itself—that
is owned and controlled by the auditors.
 Internal and external audits have slightly different roles

to play in terms of carbon emissions reporting.
 Internally, they provide the confidence to the decision

maker on her investment in the Green project, and
externally, they provide the legal backing required of any
formal reporting of data. Such audits, as part of the
overall audits of an organization, provide systematic
assessment of the organizations structures and
operations.
 Externally they provide legitimacy to the reporting and

the claims to greening made by the organization.
 Green audit assess a company’s environmental
credentials and its claim for green products and services.
 Audits can also determine whether the company’s supply
chain and/or product line can be accepted as truly
environmentally sustainable.
 Green audits are very closely associated with metrics and
measurements. Green audits primarily validate that
whatever is being reported in terms of carbon
emissions is accurate and sufficient. Green audits can
also suggest areas for improvements in the
organization’s compliance with standards as well as
legislations.
 Green audits can cover the regularity accuracy,
calculations, analysis, reporting, and storage of carbon
emission data. Such validated data analysis can ascertain
the Green IT readiness and maturity of an organization,
that of its corresponding industry and even at a global.
 This need of businesses to have reliable carbon data need
to be supported by new metrics and measurements that
are being invented rapidly and standardized across the
industry.
 Audits prove the validity of concrete carbon measures

that enable comparison ,justification, and optimization of
an organization’s green credentials.
 Everything that can be measured within Green IT is not

necessarily a good ―indicator‖ of the greenness of the
organization. Furthermore, everything that needs to be

measured is not necessarily easy to measure.
 The challenges to these measures stem from the fact that
currently many emissions get omitted, others get double
calculated.
Green metrics
There are five areas of green metrics:
 Measure: What is being measured? Is that measurement
sufficient for reporting purposes?
Are there additional areas of carbon data that
should be included in the measurements?
 Monitor: What is the mechanism to collect the data?
Where are the meters located?
 Manage: Validate the feedback and management
mechanisms of carbon data, information, and analysis.
The carbon management, governance standards,
processes, and controls are audited in this area.
 Mitigate: Is the measurement and reporting of carbon
data also being used to reduce the emissions?
What are the systems in place for carbon
mitigation and how well they are operating? The audit in
the area of mitigation will be mainly of interest to the
internal stakeholders of the organization, but will have
external effect.
 Monetize: Audits of the monetizing aspects of carbon
data will be of immense regulatory interests as the
businesses move toward carbon economy. Ability to
trade carbon requires accuracy and authenticity of

systems that enable that trade.
Advantages in undertaking Green IT audits within
organizations:
Validation of entire organizations asset register from a
carbon emissions perspective.
 Formalization of metrics and associated measurements
 Validation, internally of cost-benefit calculations that
demonstrate the ROI on green initiatives to corporate
governance board and the shareholders on indexing of
carbon measures with financial performance of the
organization.
 Cross-check on smart meters used for automatic reading
and display of carbon data.
 Stocks take of the skill set, experience, and necessary
expertise within the organization to put together a Green
IT measurement and optimization program.
 Ratifying the agreement among the organizations
stakeholders as to what should and should not be
included within carbon emission calculations.
 Validation of the calculation on electronic waste and its
disposal.
 Adequacy of policies and practices in addressing the
complete and comprehensive carbon footprint of an
organization.
 Being part of the value proposition for business through
its green initiatives both internally and externally.
 Assist in objectifying (making explicit) the other tacit

attitude and viewpoints of participating employees and
management in measuring the green credentials of the
organization.
 Reducing the confusion and, perhaps, duplication of
calculations that may occur in a collaborating group of
partners.
 Provision of relative benchmarks from audit to audit.
 Validating the measuring of degree of sophistication or
maturity.
4.7.4 Types of Green Audit

Green metrics and measurements used for green audits
purpose need to be validated themselves. Measurement systems
must be developed that can establish baselines and measure
carbon storage and emissions changes on various scales, from
individual machines to large processes of the business. The
advanced ICT technologies and techniques such as SOA, web
services, mobile technologies, semantic networks, Cloud
computing, Information Management Systems can play an
important role in the development of monitoring and measuring
emission tools. Mitigation deals with reducing the carbon
footprints of a business by identifying ways of operating more
efficiently and thus reducing the costs and CO2 emissions.
Monetizing is poised to take advantage of the opportunity to
trade carbon credits in future. The following are the collection
and use of carbon data needs to be audited during green audits:
 Data collection mechanisms and corresponding
gadgets/meters.
 Data analysis undertaken by software systems

 Carbon trends: Plotting of the carbon trends, their
accuracy and reliability
 Carbon compliance: Both internal and external auditing
parties are involved in ensuring that the organization is
complying with the limits set for emissions by the
regulatory bodies.
Fig 4.14: Various elements in Green audit
The stakeholders of green audit are as follows:

 Individual users: provides input into the data collection
mechanisms.
 Departmental heads: involved in analysis provided by
the software system (CEMS) dealing with carbon data.
This analysis would show to a business unit or a
department clearly the amount of carbon generated by its

activities as well as potential carbon savings.
 CEO/chief green officer (CGO): interested in all aspects
of the Green IT audits, but particularly in the
environmental intelligence aspect of the organization.
 Regulators: external parties that want to determine the
accuracy and validity of carbon data reporting as
undertaken by the organization.
4.7.5 Green IT Audits—Approach, Maturity, and
Comparison
An integrated model for Green IT audits includes steps

required in the audit, the various dimensions of an
organization that need to be audited, ascertaining the
Green IT maturity of the organization and the various
areas. within the organization that will be audited.
Undertaking Green IT Audits
Fig 4.14 Integrated model for green IT systems

The core areas apply to the various systems, packages

and surveys. The known quality techniques of walkthroughs,
inspectors, reviews, and audits can be applied in undertaking
audits. The following are the ways of conducting green audits:
 Walkthroughs: Individually performed, to identify

basic emissions data relating to an individual or a
department. Walkthroughs can also be conducted of the
CEMS algorithms that are used in calculating the
emissions data.
 Inspections: more rigorous than walkthroughs and are

carried out by a person or party who is not the original
producer of the artifact. Thus while the Green IT
auditors will carry out the inspections, the staff
responsible for smart meters and other gadgets used in
collecting data, as well as those responsible for the
processes for storing, reporting, and managing carbon
data will provide the necessary information, and answer
queries
 Reviews: go beyond walkthroughs and inspections, and

formally verify and validate a process. In the Green IT
domain, reviews are conducted by both internal and
external auditors. Reviews would require preparation
beforehand of the areas to be reviewed—such as
systems, databases, equipment lifecycle, and wastage
disposal processes. Reviews also encompass verification
and validation of the accuracy and efficacy of the
governance processes and methodologies, and also cover
economic and social dimensions.
 Audits: very formal, both internal and external to the

organization. Green IT auditors will be invited or may
enter the organization to conduct formal audits of the
carbon data collection, analysis, and reporting. Audits
cover all work areas and all four dimensions. Audits can
make use of the aforementioned quality techniques of
walkthroughs, inspections, and reviews. At the end of the
auditing process, a formal report is prepared to present
and discuss the outcomes. Whenever carbon benchmarks
or limits are transgressed by the organization, they are
pointed out by the auditors. Appropriate actions are also
discussed and a plan to undertake them is highlighted
during the audits.
4.7.6 Audit and Use of Carbon Emissions Management
Software (CEMS)
A CEMS helps an organization manage its energy
consumption by accurately recording, analyzing, and reporting
on the carbon data. It is responsible for reduction and
management of carbon emissions and help an organization meet
its environmental goals.
Auditing a CEMS requires attention to the following:
 Accuracy of the data captured by the system.
 Security and ease of storage of carbon data.
 Security and ease of retrieval
 Validity of analysis and trend creation
 Frequency and reliability reporting of emissions and
related information
 Ease and accuracy of updating environmental parameters

that drive CEMS
 Interfaces to the government regulatory portals using

web services
 Environmental compliance by vendors and other

business partners
 Use of CEMS in the audit function itself
Comparative Audits
Audits provide an organization with a feedback on its

current performance as well as Green maturity. The results of
audits will enable an organization to understand where it stands
on the Green CMM. Audits can be conducted to ascertain the
current state of an organization and plan for the future state.
Reports on the results of a properly conducted Green IT audit
will also enable an organization to understand its strong and
weak areas, and thereby help it in its ongoing optimization effort
by enabling selection of right projects within its transformation
programs.
4.8 EMERGENT CARBON ISSUES: TECHNOLOGIES

AND FUTURE
Development of new environmental standards, potentials

for new global understanding in terms of protocols,
development, and integration of new CEMS adds value to the
carbon reduction mission. The business models have also
undergone changes that contributes to carbon reduction. The
emergent technologies, innovative processes, innovative
business models, demanding customer preferences, synergetic
standards, and new, positive social attitudes will foster the

development of Green IT.
4.8.1 Future Carbon Landscape
 The factor influencing Green IT are scientific

breakthroughs, innovative approaches, updated standards
and legislations, social attitude towards carbon
emissions.
 The directions of growth in Green IT focus towards:

Technology, Economy, Process and Social factors.
 Use of knowledge management tools can foster the

creation of more insights and knowledge in Green IT
domain.
 Carbon trading will bring in application of mathematical

formulae like Black scholes and Binomials, graphs and
tables to price and facilitate trading in the software
applications. These applications need to allow for further
changes to environmental standards, legislations, and
processes.
 Users also have a varying level of knowledge and

appreciation of Green ICT and their interests and
priorities also vary. Hence Green ICT applications will
have to remain continuously adaptable and agile.
 The future of Green ICT is in innovation that makes use

of social media networks ,puts together groups of people
and organizations in consortiums, enhances general
opinion on the issues, and activates the Green HR
function within the organization.
 Social networks relating to Green IT and environmental

responsibilities can be formed at local, regional, and
global level.
 At each level, these groups have different interpretation

and priorities in terms of the environment. Innovation in
social approaches will capitalize on these different
interpretations and priorities and bring them together on
a common platform.
 This can be achieved by organizations and governments

getting actively involved in the social media network
phenomena rather that merely observing it or making
attempts to control it.
 The innovation requires due consideration to the mind

maps of the individuals operating with carbon reduction
responsibilities within the organization, the tools and
technologies used by them, and the way these individuals
are trained, retained, and promoted.
4.8.2 Green ICT and Technology Trends
Environmental intelligence (EI) includes the correlation

and insights into carbon data and information and innovative
application of technologies. The technologies that have an
impact on Green IT are Cloud computing, software as a service,
nanotechnologies, quantum/ternary computing, ecodesign and
biomimicry. Similarly, alignment of these technologies with
business will be promoted through creation and upgrading of
ISO standards, corporate governance standards and fresh look at
Green IT strategies and policies.
Cloud Computing
 The underlying premise of Cloud computing has been

the consolidation of hardware and software services that
are made available through the uninterrupted internet
connectivity.
 Lot of advantages can be listed in terms of carbon

emission reduction through consolidation of resources.
 The sharing of infrastructure and applications, pooling of

reusable data, and flexibility in terms of IT planning
resulting from the Cloud has many possibilities that are
yet to be explored.
 The opportunities to reduce the overall carbon footprint

through dynamic collaboration are on the rise by creation
of public and private Clouds.
 Dynamic collaboration on the Cloud enhances the

opportunities to use the business principle of Cloud
computing: ―pay as you go‖ in terms of using computing
services.
 The future of Cloud computing will also be affected

immensely by the availability of commonly accepted
standards as well as excellence is metrics and
measurements.
 Currently, carbon emission calculations in the Cloud are

treated external to the organization, resulting in a
reduction of the carbon footprint of the user
organization.
 A much more precise calculation that balances the

consolidation of computing devices with the power
expended by the communication networks in
communicating with those centralized computing
devices is required.
 Cloud-based services will be offered by a

conglomeration of large computing vendors with
specialist skills, including those in server management,
location and infrastructure, metrics and measurements,
standards, and, of course, ability to comply with the legal
and reporting requirements.
 Following are the areas of Cloud computing that have

the potential for reducing the overall carbon emissions
across the industry:
i) Infrastructure
ii) Applications development
iii) Application execution
iv) Reusable Data service
SaaS
Software as a service (SaaS) provides an ideal way to deploy

software applications. SaaS provides access to the application
that is executing on a remote server, by anyone, as and when
needed.
 SaaS is the execution of application from a centralized

server through the connectivity accorded by the Internet.
 SaaS model offers a combination of shared services

model, improved power consumption, cooling
efficiency, and equipment density. Thus SaaS is closely
associated with Cloud computing, and adheres to the
principle of pay as you go, mentioned earlier.
 While the Cloud offers opportunities to consolidate

infrastructure and hardware, and enables expansion
without the usual overheads, SaaS creates opportunities
to execute applications that are not installed, and
configured on the local servers of the organizations.
 Application vendors themselves may no longer be
offering their applications as packages but, rather, as
services.
 The challenge with SaaS-based deployment is related to
data, its integration and its security. SaaS applications
are easier to maintain and upgrade as they are installed
and configured in centralized place.
 With increasing acceptance of SaaS-based deployment
of software there will be a significant reduction in the
―clutter‖ of hardware and software components.
Nanotechnologies
Nanotechnology deals with computing at a microscopic level.
 These technologies have the potential to impact Green IT
in terms of both its hardware and its software.
 Nanotechnologies provide means to create, measure, and
manipulate electronic data and communications at
atomic size.
 The reduction in size requires considerable research

effort—design, development, and production.
 The power to these minuscule devices requires

innovation in battery power technologies. However, the
amount of power required by these devices is also small
due to t heir smaller size.
 Reduction is device size, potential elimination of

movement (e.g., spinning of disks) within the devices,
and ease of handling can all reduce overall carbon
emissions resulting from these devices.
Quantum/Trinary Computing
Trinary (or ternary) computing has significant

possibilities not only for computing itself but also for improving
on the carbon footprint of IT. Trinary computing works at the
very fundamental of computing by adding to the binary bit
options of ―0‖ and ―1,‖ another option of ―-1.‖
New Renewable Energies
 Wind, solar, tidal, nuclear, and biomass are some of the

renewable energy resources. Exploring new energy
sources that would not deplete with use is a field on
ongoing research.
 Advent of the renewable sources of energy will change

the carbon emissions calculations as the emissions
resulting from these energies are expected to be much
less than those generated by coal and gas.
ISO—New and Upgraded Standards
 The ISO 14001 standard, specifies the requirements of

an environmental management system in the context of a
specific product or an organization. However, this
standard does not contain requirements for that would
handle environmental practices associated with
collaborative organizations—especially if these
organizations are collaborating dynamically.
 Either the ISO 14000 series of standards need to be

upgraded to include dynamically collaborating
businesses or a new set of standards are required to cover
the environmental practices of such collaborations.
 The environmental governance standards that deal with

embedding environmental management within corporate
governance structures are also required.
 Standards that can dictate, from an environmental

perspective, the use of aforementioned emerging
technologies, are also required.
Security and Legal
 The current legal frameworks governing carbon

emissions come out of the ratification of agreements at
various international summits on the environment.
 However, a carbon emission in the context of IT is a

global phenomena—especially as Cloud, SaaS, and
outsourcing continue to dominate the ITservices sector.
 While the real user of a service could be sitting in one

geographical region, the emissions resulting from his or
her work will be attributed to a totally different
geographical region.
 The laws that govern these emissions, and the standards

and protocols that surround the measurements of these
emissions, need to be developed and agreed upon.
 The dichotomy between the developing and developed

nations in terms of carbon emissions is also a key in the
development of laws and regulations that can apply
globally.
 Integral to such a legal framework are the issues

associated with security of carbon data. This is
particularly so when the data is generated and owned by
one organization, whereas it is stored, maintained, and
backed up by a totally different vendor of such services.
 Security of carbon data requires procedures, norms,

practices, standards and legal framework.
Ecodesign
 This is based on the environmental design in very early

stage of architecture and design of product lifecycle.
 While environmental consideration is a product, lifecycle

themselves are not a new thing, in depth consideration of
the Green P-O-D is involved in this process.
 Thus eco-design can cover design, raw materials,

production, packaging, and distribution.
Biomimicry
Biomimicry, as an emergent trend, requires substantial
study, experimentation and usage in all areas of an
organization’s products and services. Biomimicry can be
considered as a combination of science and art that aims to learn
from and emulate nature, which is usually sustainable. Nature
uses only the energy it needs to carry out a function, ensures that
the functionality matches the form, recycles and relies on
diversity. Lot of opportunities can be explored by Green IT in
the area of data centre infrastructure, design, operations and
communication systems. Going by nature, which relies and
makes good use of local expertise, the Cloud architecture may
become a distributed architecture that takes advantage through
decentralizing some aspects of the otherwise centralized
architecture.
4.8.3 Green ICT—Business and Economic Trends
 Collaborations, based on internet connectivity offer
many business opportunities.
 New collaborative business models that are also dynamic
can lead to many different ways in which Green IT is
understood and implemented by these collaborations.
 Collaborations enable relationships between a network
of organizations enabling them to buy and sell their
products and services electronically, thereby making
them cheaper to sell or buy as well as enabling the
businesses to reach a wide range of market.
 Business collaborations offer opportunity for reusability
of data, processes, and systems that in itself is
advantageous in reducing carbon footprint.
 This can also foster information and knowledge gained

in implementing Green IT strategies.
 Green IT should become a self-sustaining commodity

that can be traded for its own sake, or increase the share
value of a firm.
 Product based businesses need significant use of the

Cloud for calculating raw materials and inventories,
relating them to supply chains and also distributing the
finished products.
 Service-based industries have negligible raw materials,

inventories are only associated with the equipment and
the reis no distribution network.
 Cloud-based business models, wherein these businesses

are using Cloud computing, require the service level
agreements to be drafted differently.
 The services and support required from the cloud as

service based business has time critical components.
 Numerous aspects of such a business model come into

play including requirements for uptime, redundancies in
data and systems, staff support, education and training,
and even marketing and advertising.
 From a business viewpoint, the future of Green ICT can

also be linked closely with good corporate citizenship
and ensuing promotion and marketing.
 Business models reflect changes to the internal

organization of business. deliver results. The internal
business model includes addressing internal

communication, integrating processes, and enabling
sharing of information amongst team members.
4.8.4 Dichotomy of Developing Economies
 The dichotomy exists between rapid economic

development and corresponding carbon control in the
developing economies.
 This issue was the main point of contention between

these two groups of economies and was based on the
need to consider total carbon emissions over a
substantial period of time.
 If emissions are considered only over last couple of years

or even a decade, then the developing nations produce
substantial emissions—as the economic development is
more or less related to increases in carbon emissions.
 The developed economies, in the past, generated

significant carbon during their own
growth periods.
 New and emergent approaches to sustainability in

practice need to incorporate the global factors.
 Governments, companies, and individuals need to build

on them further by bringing in
elements of geographical regions as well as time periods
in measuring and restricting emissions.
 Thus new economic models in the way resources are

shared over regions and time is required.
 The disparity of consumption and corresponding carbon

emission between the developed and developing
countries needs to be bridged.
4.8.5 Collaborative Environmental Intelligence
The various areas of collaborations include those

between various stakeholders and parties: between
organizations, between individuals and organizations and
between government and organizations. Thus, collaborative EI
goes beyond the insights required and used by a single
organization and into the realms of multiple, dynamic
collaborative entities. Collaborative intelligence is a technical
platform where multiple organizations are collaboratively
sharing their business intelligence for the w in-win outcome
without compromising their own market position and
differentiation. Developing and formalizing the collaborative EI
capabilities will provide collaborating organizations with market
differentiators in the environmental space
The following are topics of interest in collaborative EI:
 Collaborative carbon data for trend plotting
 Collaborative data warehouses
 Collaborative EI using Cloud computing
 Collaborative EI with mobile technologies.
 Collaborative EI and Green Blogs
 Collaborative EI and Web 2.0/Web 3.0.
 Collaborative EI and GRID computing

5
CASE STUDIES
Telecom Sector
5.1 ENVIRONMENTALLY RESPONSIBLE BUSINESS

STRATEGIES (ERBS)
ERBS is a business approach that incorporates
environmental factors in it. The major elements of ERBS are:
 the business architecture
 Green policies
 processes that create waste and emissions
 enablement of efficient use of resources
 metrics for monitoring the greening of the organization
 Implementation of environmental strategies.
Environmental sustainability is induced by planning and
implementing appropriate strategies and functions like green
processes, product developments, energy conservations etc. It is
necessary to ensure that all the business aspects such as product
life cycle management, operations, Information and technology
5.2 Case Studies
are effective enough to preserve the environment. The overall

strategies of the company to improve business efficiency must
include complete environmental obligations and energy
consumption guidelines. Companies must introduce innovative
methods to improve Information and technology operations to
enhance the performance, without increasing the energy
consumption. Also, by minimizing waste, preventing pollution
and eliminating health and safety risks, the company saves on
operating cost.
5.1.1 Stakeholders of ERBS
The ERBS is a goal that can be achieved be involving the
employees at high, mid and low levels. The management must
commit itself to foster environmental sustainability. Some of the
stake holders involved in implementing ERBS are:
 Decision maker
 Green consultant
 Engineers
 Quality Assurance manager
 Technical manager
 Researchers & developers
 Environment regulators
 IT consultant
5.1.2 Formulating Environment Sensitive Business and
Strategic Plan
The organizations must implement green practices at
every levels. It is the responsibility of the top level management
Green Computing 5.3
to formulate the business and strategic plans to foster green

environment. Some of the important sectors to be attended are:
 Understanding current business scenario
The following points are the matter of concerns

regarding understanding the overall business trends:
 Has a higher power consumption than other similar

organizations
 Assumes responsibility for its carbon footprints
 Measures its carbon emissions accurately
 Has a person responsible for environmental matters
 Is aware of the importance of Green metrics
 Uses devices and/or software to measure carbon

emissions
 Understanding your business policies with respect to

environment:
This deals with the mapping the business objectives

with the environmental goals. Some of them are:
 Policies for purchase of Green equipment and related

services
 Policies related to safe disposal of hazardous waste,

material, or equipment
 Policies for adopting and implementing recycling of

equipment
5.4 Case Studies
 Policies for optimizing energy consumption in all

business processes
 Policies for use of renewable energy (e.g., solar, nuclear)
 Policies to influence attitudes of staff toward carbon

emissions
 Influencing factors of the organization to adopt Green

policies
The following are the factors that plays prominent

role in adopting green policies:
 Government rules and regulation in implementing

environmental measures
 Customer’s demand or pressure for Green policies and

Green products
 Pressure from society (physical/electronic groups) to

adopt Green policies
 Self-initiated implementation of environmental policies
 Energy consumption in your organization
 Carbon footprint in your organization
 Operational costs in your organization
 Environmental goals of the organization to adopt Green

policies
 Reduction of energy consumption in your organization
 Reduction of carbon footprint in your organization

Green Computing 5.5
 Reduction of the operational costs in your organization
 Improvement of the reputation of your organization
 Meet government regulations and legislation
 Meet the sustainability goals of your organization
 Increase revenue and profitability due to Green

initiatives
 Some of the Green ICT practices:
 Videoconferencing
 Telecommuting/Teleworking
 Fleet and field force management
 Web and use of collaboration tools such as e-mails
 Mobile phones/PDAs
5.1.3 Technical Strategy and Planning
The organizations practices regarding energy saving data

centres and equipment are deals under technical strategy and
planning. Some of them are:
 Energy saving choice when purchasing new ICT

hardware
 Reducing energy used by data centres (ICT)
 Uses open source system software (ICT) and

applications
 Machine/Server Virtualization (ICT)

5.6 Case Studies
 Counts and monitors ICT devices for emissions
 Replaces conventional devices with environment

friendly devices
 Reduce the use of paper and related materials (e.g., ink

or toner)
 Reduce use of hazardous materials that can damage the

environment
 Reduce number of high power consuming equipment

 Use of alternative energy source such as wind, solar
 Monitor emissions and evaluate on a regular basis
 Provide training to employees to implement and enhance
Green practices
 Separately monitor the electricity consumed by the data
centre
 Encourage product innovation and environmentally
conscious design
 Life cycle assessment of energy consuming equipment
 Maintain equipment and instruments in good condition
to reduce wear
It is very important to measure the carbon emissions.
The tools that aid in that area are:
Dashboard displays attached to the devices to display emissions
 Mobile gadgets attached to devices for measuring
emissions
Green Computing 5.7
 Surveys of employees and other stakeholders

 Inventory of the organization to identify unused goods
 Interviews of employees and stakeholders to ascertain
carbon emissions
5.1.4 Procurement and Supply Management
The green practices must be followed in procurement of
raw materials, processing them and their storage organization
etc.
 Supply management procurement
 Adheres to environmental criteria for approved suppliers
 Requires or encourage suppliers to undertake
environment certification
 Builds environmental criteria into supplier contract
conditions
 Incorporates environmental conscious staff on sourcing
team
 Keeps record of supplier environmental questionnaires
 Records and evaluate supplier environmental audits and
assessment
 Modify the current ERP system to meet environmental
challenges
 Buy a new ERP software package that will meet
environmental needs
 Seek external help for training and implementation of
Green ERP
5.8 Case Studies
Apart from greening the supply chain management,

periodical audits must be done to check whether the
environmental goal are met.
 Compliance audits
 Well-documented model for carbon emissions that can
be audited
 Regular updates and modification of environmental
parameters
 Standard approach to accessing government rules and
regulations
 Provides feedback to the government on carbon emission
 Periodically checks environmental documents of the
vendor
5.1.5. Strategic Measures for Reducing Emissions

The mission for reducing emissions is very essential to
reduce the harmful impact. Some of the measures are:
 Use of ICT in minimizing the organization’s

environmental footprints
 Government regulations that require organizations to
limit carbon emissions
 Implementing monitoring methods for carbon footprints
in an organization
 Use of alternate source of energy such as solar/wind

energy
Green Computing 5.9
 Costs involved in implementing Green initiatives
 Formation of an executive body for overall responsibility

for environment
 Documented targets for carbon footprint reduction
 Investment funds dedicated to incorporate Green policies
 Training plans and budgets to help employees

understand Green issues
 Seek external help for upgrades to a Greener business

system
 Modify the current business processes to incorporate

environmental needs
 Create power management policies to reduce energy

consumption
 Methodology to undertake suitable and defensive power

consumption
 Use of power management software
One of the option in reducing the impact of carbon

emissions is deploying cloud computing technologies. Software
as a Service (SaaS) can be used. Also other devices that can be
used to foster green ICT
 Use of SaaS in reducing carbon emissions
 Use of process reengineering to reduce waste
 Use of Cloud computing to implement environmental

policies
5.10 Case Studies
 Use of new ICT initiatives as part of a strategy to reduce

power consumption
 Use of devices that provide real time statistical data
 Use of devices that configured and managed from

central services in an organization
 Use of devices that configured in any designated

boundary in the organization
5.2 CASE STUDY SCENARIOS FOR TRIAL RUNS
New Bank Carbon Scenario
New Bank is a hypothetical bank with head office in a

large city on the Eastern coast of Australia. The bank has strong
customer base and about 24,000 employees. The bank is
equipped with good Enterprise Resource Planning (ERP)
software. This bank is perceived as a model bank by the
Australian government. The bank is aware of the upcoming
legislations regarding carbon emissions. The top management of
the bank has incorporated Green IT as an integral part of
business. The leaders believe that:
(a) undertaking a transformation of the bank to a Green bank
(b) putting in place environmental strategies that align

closely with the bank’s business strategy.
New bank plans to grow through acquisition. A well-

known home loans vendor is in the process of being acquired.
 There are approximately 650 branches across

Australasian region.
 The acquisitions are not evaluated for their carbon

footprint at all.
 The bank is already above the 150 kiloTonne carbon
emission threshold, and is going to berequired to report
its carbon data to the government in the next few
months.
 Bank has recently appointed a chief green officer (CGO)
 The bank maintains a fleet of approximately 300 cars—
50 of which are diesel engine cars.
 10% of the banks car fleet is usually ―hired‖ through a
large car rental company (Hybris).
 Fifteen percent of the employees need to travel by air to
manage the bank’s business across allcities in Australia,
New Zealand, the Asian region, and globally. This
averages out to approximately 5000 km per year per
employee depending on the global economic climate,
bank’s business and need for management.
Following Is the Result of the Initial Green ITAudit
Undertaken by the Bank.
Desktop Machines
 Numbers: 2 0,000
 Value (current $): $1,200,000
 Status: Most conventional PCs are between 2 and 3 years
old
 Emissions data (as a rough estimate based on
spreadsheet): 1,777,500 watts per hour
5.12 Case Studies
 Conventional = 12,000 × 110 w = 1,320,000 w
 Laptops = 7,500 × 60 w = 450,000 w
 Thin clients = 500 × 15 w = 7500 w
Mobile Devices
 Numbers: 2 6,000
 Value (current $): $250,000
 Status: 2.5 years
 Emissions data (estimate): 10 w per day × 26,000 =

260,000 watts per day
Printers and Peripherals
 Numbers (total across the organization): 1000
 Value (current $): 500,000
 Status (how old/new, etc.): average age 4 years
 Emissions data: could not be estimated during the Green

IT audit
Data Centre IT and Communication Equipment
 Numbers (total across the organization): 12 + 4 = 16
 Value (current $): N/A
 Status (how old/new, etc.): 2-year old equipment
 Emissions data (if available—or estimate): 16 × 0.5 kW

ph × 24 = 192 kw per day
Network Devices; Routers
10 devices, 50 routers and 20 switches
Challenge: Apply Green IT strategies to New Bank to

transition it to a green bank—with statedgoals of 10%
carbon reduction over every previous year for 3 years.
Bluewaters Travel Agency Carbon Scenario
Bluewaters is a small to medium travel agency operating

out of New York. The company has an excellent, elite client
base. The company is well-controlled and well-managed single-
owner enterprise with approximately 25 employees. At any one
time, the company has about eight computers running, together
with associated paraphernalia. In addition, there are copiers,
faxes, and shredders in the main office. Some employees do
occasional telework, especially when they don’t have to face a
client.
OpenAir Airline Carbon Scenario
OpenAir is a medium, regional airline operating out of

the Asian region. The airline has been vulnerable to oil costs
during most of its operation. However, with improved
opportunities to fly to further destinations than the local region
comes the challenge of controlling, reporting, and reducing the
carbon footprint. Following are the notes based on an initial
investigation commissioned by the corporate board of OpenAir,
in the context of carbon emissions: Economic viability of
OpenAir is no longer independent of its carbon footprint.
Passengers are expecting a m uch greater role from OpenAir in
5.14 Case Studies
terms of carbon reduction than merely offering carbon off sets to

passengers, e specially a s it expands be yond the Asian region.
While electronic ticketing and check in has been

introduced with some success, the board sees a need for mobile
ticketing and check in. IT as well as carbon costs for
introduction of mobile technologies has not been carefully
estimated. Need for sophisticated IT systems on the rise,
especially in supporting the growth in passenger travels,
especially in the business market. Ā e airline has also been
launching new products that are based around premium
economy seats, luggage-free, or slow-luggage flights, choices of
food and beverage on long flights, and so on. The IT support for
these processes required substantial changes to the data centre
hardware, operating systems, and the applications themselves.
There are still, however, many nonstandard IT systems that are
not integrated with each other. Fuel efficiency metrics are not
tied to carbon metrics. Scheduling of flights, variations to those
schedules, and rostering of staff (pilots, stewards) is not
optimized. Besides, there is practically no telework culture
within the organization. There is some understanding within the
organization about carbon emissions from airline fuel, but
hardly any acknowledgment and understanding of internal IT
emissions.
OpenAir has about 2000 desktop computers, 300 laptops

provided by the organization to the employees, and unaccounted
mobile devices. Ā ere is a single data centre catering to all the
IT systems requirements, with a non-real time off site backup
that is a major risks to the airline’s business.
5.3 APPLYING GREEN IT STRATEGIES AND

APPLICATIONS TO A HOSPITAL
5.3.1 ABC Hospital
ABCis a hypothetical large hospital in a metro city,
providing public sector medical services. The services includes
out patient department and various specialities. After the
preliminary Green IT audit of the hospital, it has been revealed
that the hospital had a significant carbon footprint. Significant
reviews of patient management processes, management of
Electronic Patient Records ( EPR), laboratory equipment
management, medical drugs and material management, and
management of equipment and buildings were undertaken.CGO
was appointed and suggested that optimization was possible in
all these areas of the hospital that will reduce its carbon
footprint. The cost-effectiveness and efficiency of the hospital’s
service processes is as important as its carbon efficiency.
Further to the attention on processes in terms of their
carbonreduction, the initial investigation also highlighted that
ABC has a significant investment in a data centre. Also, the
building and infrastructure of this data centre is now more than
10 years old,and the server machines themselves are averaging 4
years in use.By Green enterprise transformation(GET), the
hospital can influence many of its partnering organizations such
as labs, pharmacies, and suppliers.
The Return On Investment (ROI) of the hospital’s
attempt to transform to a Green hospital is meant to go beyond
the carbon focus and into the overall business optimization
arena. Thus, the hospital leadership is keen to make effective
use of new fund allocations that have been indexed to carbon
reduction.
5.16 Case Studies
Preliminary Green Investigation

The green audit was done by CGO. The CGO, with
theIT auditors, departmental heads, and the CIO sought input
into the current state of the hospital. The framework for this
audit was based on the four dimensions of GET namely
Economic, Technical, Process and Social. The findings were:
 The hospital has to undertake action in terms of
measuring, reporting, and reducing its carbon emissions.
 The hospital has significant opportunity to influence its
partnering organizations.
 OPD (out-patient department) of the hospital is a large
and complex department that operates out of its own
separate building and infrastructure. This department has
220 stationary desktop machines, 100 mobile laptops and
PDAs carried personally by the staff and numerous
supporting IT devices like printers. This department
alone accounts for 60 to65 kT (kilo Tonnes) of carbon
emissions of the hospital
 Additional desktops, printers, fax, laptops and PDA are
present in other departments as well. These devices
amount to 20 kT of emission sat this stage.
 Printers are heavily used for writing of scripts, printing
of patient records and reports and related documentation.
On an average, the hospital prints 5,000 pages of normal
paper and consumes corresponding ink and printer time.
 Hospital has an attached pathological laboratory that
conducts diagnostic blood and related tests. The lab
equipment is aging.
 The data stored in the hospital’s servers that provides

that information to staff on the results from the tests is
also significant consumer of power and generates carbon
emissions.
 Pre and post surgical activities requires electronics

equipment and IT support
 The hospital has to need to product substantial amount of

legal documentation.
 The hospital collaborates with external pharmaceutical

organizations, manufacturers and distributors of drugs
and hospital equipment.
 Staff rostering is not optimized, leaving the

administrative staff to occasionally use physical
notepads, whiteboards, and diaries to book availability of
doctors.
 Scheduling system for patient appointments, surgical

procedures and human relation (HR)is also not optimized
and requires a major upgrade. Scheduling patient
consultations, scheduling work rosters for nurses and
administrative staff is many times happening manually.
 A comprehensive multimedia data warehouse project is

underway.
 With the availability of a multimedia database, there is

opportunity for optional extensions to the project is to
incorporate possibility of remote consulting by doctors
through audio and video media using high-speed
connectivity.
5.18 Case Studies
 Security of access and privacy of patient’s data (EPR) is

of top priority and is not to be compromised under any
circumstances.
 Internal administrative systems
 There are provisional inventories that are in excess.
5.3.2 Green Business Objectives
The green objectives provide the basis for the

transformation plan.
Fig 5.1: Green Transformation of ABC hospital
The four major phases of transformation—diagnose,

plan, enact, and review—interspersed with metrics, are shown in
this high-level transformation framework. Following are the
important objectives of ABC in undertaking the GET:
 Reduction in carbon emissions across all departments

and processes of the organization
 Compliance with carbon legislations and related carbon

initiatives of the government
 Be a leader in carbon management and, thereby,
influence many business partners in reducing their
emissions
 Undertake electronic collaborations with partners,

government regulatory bodies for monitoring and
reporting
 Undertake comprehensive Green BPM program that will
enable result in modeling, optimization, and
merger/elimination of processes
 Aim for a comprehensive and holistic GET that is

futuristic
 Create positive green attitude across the entire staff
through Green HR
5.3.3 SWOT analysis of ABC Hospital

SWOT analysis is helpful in understanding the approach that
can be taken for the GET. A SWOT analysis makes it easier to
understand how to capitalize on the inherent strengths of the
hospital. The areas that will be directly affected by the
transformation and bear risks will also become evident in such
an analysis. SWOT analysis can help understand the scope and
coverage of work during this transformation.
Strengths
 Well-known public sector hospital.
 Financially w ell supported by government.
5.20 Case Studies
 Green IT budget.
 Reputed teaching and research hospital
Weaknesses
 Aging IT infrastructure.
 Attitude not conducive to Green IT.
 Carbon inefficient processes.
Opportunity
 New Leadership (CEO, CIO)
 Govt. Focus on Environment
 Green Portals integrated with Regulatory
 Portals
 Uncertainty of Focus
 Changing Legislations
 Patient Privacy Risks exposure
 Infrastructure/Change Management
Threats
 Lack of collaboration with partners.
 IT inexperience (new technologies).
 Uncertainty of focus.
 Changing legislations.
 Patient privacy risks
 Infrastructure/change management.
5.3. 4 Strategic Concerns of Management
The drivers of ERBS are shown in Fig 5.2.
Fig 5.2: Green IT drivers
Sociopolitical pressure:
The hospital has a substantial standing in the community.

There is significant social and political pressure on the hospital
to demonstrate its environmental credentials. This pressure
comes from the general community that views the hospital as a
symbol of good service-based organization and cross-section of
patients.
Enlightened self-interest:
The senior management of the hospital, the

leaders/decision makers are keen to take up the challenge of
changing their processes and internal social attitude to a
5.22 Case Studies
positive, green attitude. While they are certainly buoyed by the

availability of funds dedicated for this purpose, they are
themselves realizing the need to undertake this green enterprise
wide transformation to enable them to remain as a leader in the
upcoming carbon economy.
5.3.4 Steps in Developing a Hospital’s ERBS
Fig 5.3: Development steps of ERBS

 The business objectives of the hospital in becoming a
green hospital were identified earlieron. These objectives
and visions provide the initial direction for the hospital
in its strategy formulation. The d rivers for the objectives
are enlightened self-interest and sociopolitical pressure
on the hospital.
 Green IT strategies: These are the medium terms
strategies that are driven by the CGO and that are based
on the drivers and objectives of the organization.
Strategies for Green IT also contain elements of risks or
threats, as were identified during the SWOT.
 Green IT policies and preconditions: These are the

policies that are formed at the departmental level and are
implemented by department heads.
 Green IT resource plans: These include details of

resources required in undertaking transformation.
 Green transformation plans: These are the business

transformation and change management plans that will
focus on the dimensions and the work areas.
5.3.5 Green Transformational Elements
These elements are as follows:
 The drivers and areas of influence.
 The major dimension along with the GET will take

place. This is the process dimension also supported by
the social dimension for transformation.
 The demographics of the organization can play a role in

deciding on the type of transformation, its budgets, and
its resources.
 Maturity of its Green IT performance is very basic.
Some of the transformation measures:
 User devices: Measuring, upgrading, and recycling

monitors, PCs, laptops, and mobile phones; desktop
virtualization; centralized green services
 Data centre: Virtualization, optimization; self healing

networks; network topology, database design, hardware
and software components, security issues, and backup
5.24 Case Studies
strategies. Redesign of data centre to include flexibility

and agility to enable easy upgrades of future
infrastructure
 Systems and lifecycle: IT systems supporting hospital

processes like booking, consultation, diagnosis,
treatment, prescription, and education; Equipment
procurement, installation and usage; integration of
supply chain with local as well as overseas pharmacies
and drug suppliers. Interaction with government and
other regulatory bodies should also be enabled
electronically.
 Wastage: Electronic waste resulting from unused or

broken devices; also, due consideration is given to areas
of bio waste.
 Attitude: Undertaking training and consulting programs

for staff and promoting it amongst patients and business
partners. Internet-based system to facilitate global
management of the administration, rosters as well as the
most HR functions. Change management for telework
and telehealth.
5.3.6 Green Transformation Project
The overall GET project is to last between 12 and 18

months, with the full carbon value realized over 3 to 5 year’s
strategic time period. $ 1 million is the budget sanctioned by the
corporate board and the CGO is authorized to undertake this
transformation.
The process is divided into six quarters of 3 months each.

 First quarter:The hospital transformation is primarily

focused on investigation and diagnosis. This work
includes identification of the key drivers for green
transformation. The CGO will lead the strategic planning
for the hospital, creating a 3 –5year actionable strategic
plan. Ā is plan will also include the return on investment
metricsfor the hospital.
 Second quarter:This is the quarter where enactment of

the plan created in the previous quarter takes place. The
enactment of GET in this quarter deals withthe process
dimension of transformation. Therefore, Green
BPMcomes into play during this quarter. The process
changes require extensive modeling, verification and
validation, and tools support. Carboncontent of the key
processes needs to be established beforehand.
 Third quarter:This quarter of GET is dedicated to

transformation ofthe social dimension. Therefore this
quarter focuses on the attitude and behavior of individual
staff . Social dimension also becomes important in a
service organization as the output of the organization is
the service to the customer (patient in this case). Thus
while the employees are equipped here with training that
enables them to tap into the environmental data,
information and knowledge within the organization, the
patients, and the society in general is updated with the
changes occurring within the hospital. Metrics and
measurements associated with the social dimensions
come in to play.
5.26 Case Studies
 Fourth quarter: This quarter is for the ―Review‖ phase

of the transformation. There is heavy focus on
measurements based on the earlier defined metrics: the
Green KPI. The KPIs can also be fine tuned for ongoing
and continuous improvement in the future. Review phase
can include Green ITaud it to ascertain the maturity of
the organization. Reduction in complexity of processes,
improvement of quality of service and compliance with
legislative requirements are included in the criteria for
success.
 Fifth quarter: If the Review phase indicates success in

terms of GET, then the organization needs to
immediately focus on providing the transformation
support to its partners. These are the pharmaceuticals,
laboratories, equipment suppliers and, various patient-
related bodies such as medical insurance providers.
 Sixth quarter: This is the quarter where feedback from
the transformation will have a substantial effect on the
next steps by the hospital. Formal external Green IT
audits are conducted in this quarter and compliance with
the regulatory requirements can be formalized. This
quarter starts an ongoing journey for environmental
program management for the hospital that will work
closely with the Green HR function in ensuring Green IT
specific roles are maintained, and individuals working in
those roles are motivated and trained. Two important
aspects to be noted here are
i) GET is closely tied with the profits
ii) GET will lead to increase in the overall performance.
5.3.7 Social Dimension in Hospital GET

Changes to the social dimension of the hospital is
particularly brought about during the third quarter of the
transformation. These changes include the following:
 Creation and delivery of training programs for staff at all
levels
 Review of attitude toward Green IT through quick
surveys and feedback
 Use of IT systems support to reduce the routine pressures
on doctors beyond the needs oftheir own specialist or
generalist skills
 Implementation of metrics to provide real-time feedback
to users on their daily carbon footprint.
 Creation of telework program for support functions
 Telehealth
 Development of a Green HR function that includes
training, reward, and growth structure, particularly for
admin and support staff, in terms of Green IT.
5.3.8 Technology Changes in Hospital
 Replacement of servers to the low-carbon emitting
servers in the data centre.
 Gradual replacement of devices to low-carbon devices.
 Changes to the current backup, including off -site
backups of data on the data servers.
 Upgrade of IT systems to automate processes.
5.28 Case Studies
 Upgrade to the EPR by implementing a strategy to move

it on the Cloud. EPR can enhance medical record
documentation and optimize the consulting process of
the doctor with the patient.
 Paper-less medical reports to reduce not only the paper

wastage, but also time and effort in maintaining the
manual records is saved.
 Collaboration with partners
 Green BPM for processes, including ordering and

retrieving laboratory tests, prescription writing,
consultation or referral notes, and billing.
 CEMS will be involved in recording carbon data that

corresponds to various clinical activities.
 User devices changes includes end-user devices such as

PCs in the consulting rooms, examination rooms, nursing
workstations, and administrative hardware.
 Communications and network equipment
 Non-IT equipment and their lifecycle has to be subject to

the Green Production, Operation and Development.
These equipment, such as are used in operating theatres
or X-rays or in the pathological tests may not come
directly under IT domain, but are still significant
contributors to carbon emissions.
 Electronic wastage policies and procedures.

5.3.9 Applying Mobile Technologies in GET
A large number of hospital staff use mobiles to connect

for both work and social networking. The following are the
advantages from the perspective of carbon reduction:
 Doctors: Mobile technology can reduce carbon

throughout the physician’s work and social processes.
They can use handheld tools dedicated to a physician’s
routine which can provide instantaneous data and
information to the doctor. This improves health-care
services to patients, eliminate geographical distances and
reduce carbon content of the service. ABC hospital is
providing dedicated health-care mobile tools and
supporting technologies to all doctors that will enable
them to serve the patients most efficiently, engage in
conversations and conferences through their devices, and
have fast access to patients’ data. The actions taken by
the physician are also documented through the device,
enabling easy tracking of actions when a staff member
hands over the care of a patient to another member.
 Nurses: The use of mobile technology is also helps the

nursing staff to coordinate with the doctors andthe
patients on a re gular basis. This helps in improving the
consulting/advisory roles that nurses play and the record
keeping activities.
 Patients: Use of mobile technology has given greater

flexibility for thepatients without being physically go to
the hospital for check up. The mobile technology has
reduced patient movement, patient queuing and has
provided location-independent advise to patients where
5.30 Case Studies
they needed it most. Additional mobile gadgets that

monitor patient data remotely, provides it to the hospital
and also raises relevant alerts has optimized the
processes and reduced their carbon contents.
 Suppliers: Mobile technology improves receiving and

ordering processes between hospital and its drug
supplier. It also provides better management and storage
system.
5.3.10 Important Lessons Learned in Implementing Green

IT Strategies
Following are the lessons learned as a result of the GET

initiative for the hospital.
 Strategic reduction in carbon will require significant

changes in the social, process, and also technical
dimensions of the business.
 Service organizations are particularly influenced by

customer expectations. The patients and the society in
general was more keen to see the hospital becomea green
hospital, as compared with the internal staff and
administrators.
 Telework and telehealth are likely to play a significant

role in not only improving the business processes of the
hospital, but also its carbon emissions record.
 Operational carbon reduction is more effective when

processes are to be changed as compared with the
changes to the procurement and disposal cycle.
 Training and education play a significant role in carbon

reduction in a hospital and similar service organizations.
They bring about a change in attitude and approach to
Green IT restructuring to Green HR is also a significant
boost to the carbon reduction effort from asocial angle.
 Changes to IT systems that support business and

technical processes should be made with the backdrop of
environmental intelligence. Simple carbon data mining
will not provide strategic value of directions for a
transforming organization.
 Ongoing monitoring of risks associated with GET should

be planned for enacted. These risks are not restricted to
only the main dimension for transformation but can
emerge from any of the four dimensions.
5.4 APPLYING GREEN IT STRATEGIES TO THE

PACKAGING INDUSTRY
B4Pack is a hypothetical organization in the business of

manufacturing packages and containers. This is medium sized
industry, that has established itself over the last decade as a
reliable, honest organization. B4Pack has around 10,000
workers and corporate board led by young CEO. 4Pack is keen
to move forward in the area of Green IT. The carbon emissions
from its production lines are on the rise, and also the electronic
and other wastages. The wastages, are not just restricted to the
organization but are occurring at an alarmingly high rate with
the end-users of the contents of the packages. The local
regulatory authorities are also showing interest in B4Pack’s
carbon footprint. The products of B4Pack include variety of
packages that are made up of materials such as cardboard, foam,
5.32 Case Studies
plastic, choir, and rubber. These packages or containers are sold

to other manufacturers who use them to wrap, store, and
distribute their own products, including food medical drugs,
equipment, and electronic goods. The containers produced by
B4Pack, therefore, need to range from boxes, tubes, and bubble-
wraps through to tin cans and jars. Manufacturing of the
packages requires materials to be sourced, planning of the
production process, inventory of produced packages, and a
customer management system.
A recent internal audit revealed that the organization has

around 350 desktop machines, close to 100 laptops, and two
large data servers in a small, backend data centre. Most PCs
have been inuse for 5 or more years, have cathode ray tube
(CRT) monitors, and are used by accountants, production shift
managers, and administrators. Connectivity for most machines is
provided through internal LANs and WANs and externally
using a combination of virtual private network and the Internet.
The hardware of the organization is used to run variety of
applications including B4Pack’s assets and inventory
management, customer service, financial management,
procurement, and HR/Payroll. Data corresponding to these
applications is stored in the underlying data warehouse of
B4Pack on the two servers. A significant part of the production
and inventory data is collected from the shop floor automatically
and updated in the data warehouse.
Following are the current observations of the CEO together:
 Raw materials for packaging are available in abundance.

There is excessive availability of raw materials
particularly from the regions where B4Pack is located.
 Workers are dedicated to the company. However, most

workers have had very basic education, and in some
cases no education at all. While expert in particular
production process, these workers had no current interest
in Green IT or carbon reduction.
 Wide customer base from both developed and

developing region with the business from the developing
regions on the rise.
 Network of transporters who partner with B4Pack to

bring in raw materials as well as deliver blank, ready-to-
go container packages, typically to the corporate
customers.
 Continuously changing needs of customers—as their

products are changing too.
 Other departments of B4 Pack, that are under the direct

influence of these changing requirements are sales,
financial, customer service and legal department.
Fig 5. 4: GET for B4Pack

5.34 Case Studies
5.4.1 B4Pack’s Green IT Strategies
 Focus on use and capitalization of technologies with the

creation of a Green IT portal. Use of the portal itself for
reporting on carbon compliance by the organization.
 Launching of a GET program that is going to enable

compliance with ISO 14001 standard.
 Understand the g rowing environmental awareness of all

its customers
 Extend the current process optimization initiative to

make it a formal Lean process implementation that will
also be measured and reporting for corresponding green-
ness.
 Form a consortium of likeminded businesses in the

region and provide leadership through initial experience
of GET.
 Influence and be influenced by customers and suppliers

in terms of carbon compliance.
5.4.2 SWOT of B4Pack in Green Context
Strengths
 Visionary leadership through the new CEO and

corresponding CGO
 Growing business with sufficient funds enabling easier

green IT initiative
 Material-savvy region, with more than a decade of

experience in packing/container production
 Strong distribution network—particularly overseas

customers
Weakness
 Aging infrastructure—especially technical assets such as

computers
 Workforce only experienced in package production—not

necessarily IT literate
 Non-serious attitude of most workers toward carbon

footprint
 Noticeable wastages in packaging products and IT
Opportunities
 Leadership in packaging materials and designs
 Potential to leap-frog in terms of computing technologies

by directly using the latest, low carbon emitting
machines and servers
 Acceptance of ideas by partners—customers and

suppliers—thereby creating leadership in the Green
IT/carbon compliance space
Threats
 Attitude of majority of staff
 Differences in compliance requirements of the

developing region versus the developed regions where
customers are located
 Inexperience in undertaking GET in the region

5.36 Case Studies
5.4.3 Diagnosis in B4Pack

 The CEO of B4Pack realizes that the reduction in costs
and optimization of processes will be an ideal driver for
the Green IT initiative of the organization. Carbon
reduction for its own sake may not provide sufficient
motivation for the organization. A good sustainable
approach for B4Pack will include optimization of
processes, consolidation of its information technology
hardware and software and thereby reduce its costs and
carbon together. Cost reduction is an excellent driver for
Green IT in B4Pack.
 Regional environmental legislation requires B4Pack to
monitor and report its overall carbonemissions. These
are the operational emissions from the package
production process, supporting IT systems and
infrastructure and the distribution transport network.
 B4Pack has many partner organizations both locally in
the geographical region of the developing country where
it operates and overseas, where its customer base is
growing rapidly. The visionary leadership of B4Pack is
keen to capitalize on these myriad associations with its
collaborating organizations and influence them in terms
of their carbon footprint.
5.4.4 Planning for GET

The sections that get affected by GET are the customers
and business partners, the IT systems and the Regulatory areas:
 Customers and partners: Changes to these
relationships will be based on changes to the way
improving the customer information systems to get

ongoing sales from customers.
 IT systems and applications: Upgrade of CAD/CAM
computers to high powered computers that are
networked in a way to reduce the interactions required
through the various systems and applications.
 A new Carbon Emission Management Software (CEMS)
together with an optimized manufacturing system that
would support new and existing business.
 Changes to Service Level Agreements (SLAs) with
partners as the organization transitions as also changes to
governance structures with greater focus on
environment.
 External and internal business processes supporting the
manufacturing as well as sales/ distribution of the
packaging products will be optimized.
 Operational organization and green HR resulting from
changes to the people structure as a result of green
initiative.
5.4.5 Economic Dimension in B4Pack

 The economic dimension involves reduction in cost and
increase in profit.
 This is done by creating value for customers through
reduced carbon footprint in the packaging product.
 The availability of funds to undertake the transformation
is a strength of the organization.
5.38 Case Studies
 It also includes responsibility on part of the CGO to

ensure there is return on this investment in the next 2–3
years.
 Direct and positive involvement and interest from the
CEO is extremely helpful as the organization moves
along this economic dimension.
 As a result of green transformation, the CGO anticipates
growth and expansion of the packaging product business.
Fig 5. 5: B4Pack Portal
5.4.7 Technical Dimension in B4Pack

A simple CRM package is used for managing technical
dimension. Current carbon related data, that was use din the
initial investigation is maintained in Microsoft Excel
spreadsheet. There is no access to this and such information that
resides on the company’s servers to most of the employees.

B4Pack investigated and has decided to procure a CEMS from
Microsoft business solutions and form a Environmental
Sustainability Dashboard. This product will be integrated
withB4Pack’s existing ERP applications to enable tracking of
energy consumption and carbon emissions. This is a measure to
decrease the carbon emissions with cost savings. The CEMS
will create opportunity for the staff at all levels to understand, in
real time, the carbon emissions of B4Pack. Also, the dashboard
provides information to all users on their desktop and laptop
machines within the organization’s firewalls. A Green SOA will
ensure that the new CEMS is properly integrated with the
existing applications. The collaborative business partners will be
able to tap into the organization’s systems and receive as well as
provide feedback.
5.4.8 Process Dimension in B4Pack
This deals with creation of process models that reflect
both existing and new green processes. The modeling of the
processes can be undertaken using the use cases and activity
graphs various roles within and outside of B4Pack. The process
dimension of GET has to consider collaborative customers, who
will be interacting with B4Pack electronically. The services
provided to these corporate customers can be enhanced and
optimized to not only add value through accuracy and timeliness
but also reduce the overall carbon associated with the
collaborative processes.
5.4.9 Social Dimension in B4Pack
The social dimension of the GET is involved with the
changing of the attitude of its staff and, also, the changing Green
5.40 Case Studies
HR function. B4Pack has to move toward creation of a social

networking site. Awareness of the carbon issues and the way
they will impact the future of not only the organization, but the
country and the global business can bring about a change in
attitude. Green HR brings about changes to the organizational
structure. This change starts with the appointment of the CGO
and the subsequent formation of the green transition project
team.
In addition to the CGO, there is an external consultant
with expertise in GET, two department level managers fully
dedicated to environmental management and 6 supervisors to
support them. All of them are involved in diagnosis, planning,
enactment, and review phases. Green IT auditor is an additional
support role which is also involved in creation, validation, and
use Green IT metrics and measurement. Staff will be trained to
use the CEMS. Smart meters will be fitted to most equipment
involved in the production line to calculate directly the
emissions from those production lines.
The social dimension of GET also takes responsibility

for management of the changes to the designations and
responsibilities of line managers, legal implications a rising
from the changes, possibilities of telework, and related privacy
issues.
5.4.10 Enactment of GET for B4Pack
The following are the specific highlights of the enactment:
 CEMS—Implement and integrate with the existing

systems.
 Comply and maintain ISO 14001

 Model and optimize green processes
 Setup customer/partner portal collaborations through

electronic web services
 Upgrade to green data centre
 Emissions reporting through web services to government

portal
 Undertake Green IT audits (internal and external)
5.4.11 Review of GET for B4Pack
The review phase deals with verifying and validating the

stated outcomes of GET for B4Pack.Green IT audits that have
already started during enactment. The formalized findings are
reported.
Furthermore, the outcomes need to be measured and

studied not only for the new business, but also for the new
environment in which the business is now operating. B4Pack’s
Green IT outcomes are slightly different to the stated goals. This
was expected as the business itself was changing and growing
during the period of GET. Evaluation of the outcomes include
reviewing in accuracy of CEMS, the way in which it collects
and reports data and undertaking sample tests to run through the
CEMS. Furthermore, green process models are subjected to
walkthroughs and inspections to ascertain their accuracy and
value in GET. Potential changes to organizational structures and
business models are internally audited to ensure they do not
adversely affect the business.
5.42 Case Studies
These measurements are incorporated in the feedback by

the Green Transformation Cham-pion (GTC) to the boards
responsible for the green transformation as also to the business
stake-holders. Thus, the review process not only ascertains the
achievements of the GET but also opensupdoors for further
improvements with partners. The Service Level Agreements
(SLA) has to be revisited and necessary modifications has to be
made.
5.4.12 Lessons Learned in GET for B4Pack
 B4Pack as a product organization with supporting IT
systems had to focus on the end-user and its processes.
 GET is a comprehensive business transformation process
that includes people, processes, technologies, and return
on investment (ROI) calculations.
 Attitude change for people working on production lines
is not achieved only through training. A manual process
such as one using whiteboards on the shop floor was as
valuable as the implementation of CEMS.
 Data centre upgrade required coordination with the
production processes that are heavily dependent on the
production applications.
 It is difficult to measure the overall carbon reduction by
optimizing the design of a package, since the carbon
footprint of a package is made up of its usage and
eventual disposal.
 Compliance with ISO 14001 is easy to implement in a
production shop, but maintaining that compliance proved
to be more challenging.
5.5 APPLYING GREEN IT STRATEGIES AND

APPLICATIONS TO THE TELECOM SECTOR
TellUs is a hypothetical, large telecom company

operating in the African region. This responsible for the core
telecom infrastructure in the region, in addition to offering some
land-based and mobile services. Main focus of TellUs’s business
has been the creation of the telecom platform that provides the
backbone for communications infrastructure in that geographical
region. The customers range from corporate people to
households. Although owned by the government, TellUs’s board
is able to control its own directions and also has its own
responsibility. The corporate board of TellUs comprises its
business leadership(CxO level), representatives from the trade
unions belonging to the large workforce and government
representatives.
The core business of TellUs (i.e., creation of high-end

communications infrastructure) involves technology innovation
and adaptations that result in large-scale construction and
implementation of physical and wireless communications
networks. TellUs is owned by the government under financial as
well as legal agreements. However, with the operational
independence of the organization, and the receipt of a
government directive on climate change, TellUs is now
considering extending, embellishing, and putting into practice its
environmental plans. Increasing awareness of the environment
in the region implies that these corporate customers, including
contents and service providers, have started demanding carbon
reduction particularly in the networks that are used by them to
provide their own contents and services.
5.44 Case Studies
An important aspect of this formal approach to the green

telcom initiativeis to ensure it is not carried out by reducing
business volume and service. The green enterprise transition
directive from TellUs’s CEO includes the need to synergize
between the carbon and cost efficiencies. This synergy between
environmental and business benefits is expected to be achieved
by optimizing the business processes of TellUs with the help of
information technologies and systems.
An important motivating factor in TellUs’s board decision
to control and reduce its carbon footprint is that it is a
government owned organization that needs to showcase the
government’s carbon reduction commitment. TellUs has the
opportunity to impact many comparatively smaller organizations
that have to use its platform and infrastructure services.
Such an impact opens up possibilities of reduced work
travel across the metropolitan cities where TellUs’s platform is
heavily used and, eventually, large-scale attitude, and behavioral
change.
Fig 5. 6: GET forTellUs

The highlights of business and technology advantages of

the GET approach of TellUs:
 Growth in business with corporate customers, due to

carbon reduction and corresponding boost in the image of
TellUs.
 Upgrades of hardware, software, and networks, but now

closely aligned with environmental performance.
 Ability to comply with policies, legislative, and regulatory

frameworks that are put together by the government as
well as telecom’s summit bodies and industrial
consortiums.
Ability to handle carbon taxes, particularly as a

government organization. These carbon taxes are envisaged
to be applicable directly to large, infrastructure
organizations such as TellUs.
 Preplanning on how to deal with corporate customers in

terms of financial models that will enable sharing of
carbon taxes between them and TellUs.
 Ability to ensure there are no carbon penalties and fines.
 Capitalizing on incentives. Properly and accurately

measured carbon emissions and their subsequent reduction
may also create opportunities for government incentives in
terms of financial rewards as well as support for growth.
 Make good use of mobile technologies and services which,

while requiring additional power to operate, also create
opportunities to significantly reduce carbon.
5.46 Case Studies
 Ability to enhance network efficiency and effectiveness of

the communications equipment.
 Create and promote policies to help the corporate

customers with their own Green IT strategies, such as
recycling of handsets.
 Ability to dynamically create and manage policies through

sophisticated CEMS.
5.5.1 Strategic Approach to Green ICT
The infrastructure of TellUs have substantially large

numbers of data servers, communication switches, and related
networking equipment, large physical buildings across multiple
regions. TellUs has service-oriented interfaces with the IT
systems of the energy vendors. The setup is different from
hospital or manufacturer of packaging industry. The end-user is
not directly visible. The major carbon emissions come from the
power consumed by the overall infrastructure including
communications network and data servers rather than individual
user devices. Device level power management systems as well
as training the users canbring about reduction in carbon
emissions. Power-smart add-ons to manage the operating
systems of these devices will also enable improved
measurement and control of carbon through these large number
of end-user devices.
The carbon produced by the organization is primarily

through its infrastructure platform and related services. These
are large-scale communications services across the region
consumed by corporate customers and content providers. The
strategies for carbon measurement, reporting and control need to
focus directly on these large-scale infrastructures like

communications towers, telecom switches, wired and wireless
relaying equipment, associated routers, data servers and the
many IT supporting hardware. Specialized software will also be
equipped with these infrastructures. These systems enable the
business to operate but, at the same time, generate carbon that
contributes to the overall carbon footprint of the organization.
Siloed data in these applications, which requires continuous
interaction amongst these data bases, is a source of major,
wasteful carbon.
With an infrastructure organization likeTellUs, the

strategies for Green IT are brought forward in time as compared
with the generic suggested timelines. Thus, the strategies that
are created, in a generic Green IT approach for 3 years,are
hurried forward and brought to bear results within an year. The
long-term 5-yearstrategies are brought closer in time to around 3
years.
From a technology viewpoint, the focus should be on the

data centre and IT systems right at the outset. The longer-term
strategy of Green IT for the organization, in a 3-year period, will
be re-architecture and design of the communications
infrastructure. While this communications infrastructure is of
immense value in the GET for TellUs, the actual transformation
of the network is likely to take 3–5 years. This network redesign
will closely involve both business and technology expertise as it
will require an investment that goes beyond that only for a
GreenIT project. The GET of an infrastructure company such as
TellUs will include substantial influence on all its customers and
partners. Changes will include implementation of TCCO metrics
even to servers and New Generation Network (NGN) across its
5.48 Case Studies
operating life. Green collaborative architecture of its systems

through a web services based portal with underlying data
warehouse. These long-term Green IT strategies also incorporate
dedicated use of renewable energy sources.
5.5.2 SWOT Analysis of TellUs
Strengths
 Government owned and supported organization that is
aware of the upcoming legislations in the carbon context.
 Excellent channel relations including corporate partners
and government representatives.
 Influential, monopolistic organization with no
competition in infrastructure.
 Ample opportunity for steady revenue that frees the
organization to focus on its Green IT eff ort.
Weaknesses
 Inflexible infrastructure as is expected in a large telecom
in a developing region
 LargeIT systems that are based on past, legacy databases
and applications.
 Bureaucratic decision-making process, that is invariably
a part of a government owned body; but such decision
making creates challenges in terms of timings and follow
up actions as the organization transitions.
 Physically dispersed infrastructure, with buildings,
communications towers, and supporting data servers, all
physically spread across the geographical region, making

coordination extremely challenging.
Opportunities
 Combining business with green transformation will lead
to show casing of the Green IT strategy created by the
CGO that does not discount one goal over the other.
 Business shift to mobile platform resulting in reducing
needs for physical wired connectivity and corresponding
reduction in the required infrastructure.
 Growing content and service providers who will need the
increasing sophistication of theNGN platform.
Threats
 Resistance to change.
 Long time for visible results of the GET
 Total inexperience in GET in the region as this would be
the first large project of its kind that will bring together
the knowledge and expertise of Green It with that of
telecommunications. External, overseas consulting help
will be required to ameliorate this risk.
5.5.3 Motivators and Dimensions
Developing and influencing a responsible business
ecosystem, together with reduction in cost of operations is
emerging as a major motivator for TellUs to undertake GET.
Other motivators includes government legislation and social
pressure. This telecom company by upgrading its technological
platforms, will not only grow its corporate customer base but
5.50 Case Studies
also influence all its partners in its business ecosystem to be

carbon compliant.
The technical nature of the challenge, particularly the

communications networks, also indicates that the Green
enterprise transformation will be best achieved by immediate
focus on technologies. These technologies include the IT
systems and hardware, as well as the communications networks.
The company’s corporate board has sanctioned the formation of
the GET board. The current CTO (chief technology officer) has
been appointed as the CGO for the transformation. Knowledge
of the inner working is very crucial for technological upgrades.
The CGO, together with select members of the Greenenteprise
transformation board, has extracted the existing, information
Green IT strategy and has created a full programme to undertake
transformation.
The diagnose, plan, enact, and review are the four phases
also established in business transformation. These
transformation phases are interspersed with metrics that help in
stating the goals (KPIs) as also measuring whether the stated
goals have been achieved or not.
5.5.4 Diagnosing of the TellUs
 The current carbon footprint and its carbon readiness is

being conducted by the Green Enterprise Transformation
Board.
 This activity is authorized by the corporate board after

in-depth discussions with the trade unions representing
the large workforce of the organization.
 This diagnosis phase examined the data centre, the

communications networks, the equipment lifecycle
processes and the supporting H R function.
 TellUs’s as-is business processes were not modeled or

optimized. Due to lack of formality associated with
modeling and documentation of business processes there
was substantial wastage and resultant carbon emissions.
 The current investigations are into the assets such as

networks infrastructure, information systems, and data
bases also indicated a close nexus between the
unoptimized business processes and these technology
hardware and software.
 Formal diagnosis phases also revealed that the

transformation of the telecommunication networks and
information systems to achieve green maturity has to be
closely aligned to business model to ensure that it is not
achieved at the cost of business growth.
 Green IT strategy for TellUs includes transformation of

communications networks, IT hardware, I T systems,
and business processes.
 The organizational culture has to also undergo change,

which will be brought about through training and
education.
 TellUs will undertake transformation in Strategy,

Infrastructure and Product (SIP) processes as the seare
the most technology-intense processes.
5.52 Case Studies
 These changes in these processes will also change other

processes and affect the internal staff as well as people
from the corporate customer groups.
 Starting with the strategic aspect of the lifecycle, the

GET will then undertake changes and alignment to
infrastructure lifecycle management and eventually
product lifecycle management processes.
Fig 5.7 GET for TellUs
 Green IT metrics and measurements apply to all of these

enhance telecommunication operations map (eTOM)
based processes.
 The transformation of IT systems and resources provides

opportunities to measure the KPIs of the TellUs
processes supported by the IT systems.
 Optimization of the process also ensures cost- and time-

effective delivery of services.
 Training and education will lead to carbon consciousness

throughout the organization.
 This implies clear understanding among the staff.
 Changes to the IT systems and applications include

review of the database, setting up of integration
interfaces through SOA and accurate reporting in terms
of both carbon and non carbon data.
5.5.5 Planning for GET
 eTOM provides an excellent and comprehensive

reference model for the telecom sector.
Fig 5.8: eTOM model for TellUs GET
 The strategy and commit, infrastructure lifecycle

management, and product lifecycle management are the
major areas of focus.
5.54 Case Studies
 The processes that support and align with these major

areas are the marketing and off er management, service
development and management, resourced envelopment
and management, and supply chain development and
management.
 These processes derived directly from eTOM are

supported by the various IT systems and applications of
TellUs.
 The proximity of technology-based changes with the

process dimension.
 In large, infrastructure-based GET, such as in TellUs, all

four dimensions are involved.
 Thus though one dimension, such as the technology

dimension, takes lead, other dimensions immediately
follow and support the transformation.
 The modernization effort is aimed to not only reduce

carbon but also optimize processes for its corporate
customers, including content providers.
 Planning for green process reengineering will involve

grouping the processes based on the ―operations‖ group.
The process groups formed during planning phase will
continue during enactment and review.
5.5.6 Enterprise Data Centre Transformation Plan
 TellUs has two large data centres in two major cities in

the region.
 Both data centres operate on a24 × 7 basis as it needs to

support the corporate customers, service and content
providers, as well asinternal HR.
 Together, there are 12 high-end servers, with four

additional servers as backup servers for emergency.
 The data centre does not currently have a space

allocation strategy and the data and application
requirements are growing at the rate of 1Gig per day.
 The data centre director has made some attempt to

measure PUE (power usage effectiveness) and the results
are a PUE of 2.4.
 There are a few local servers within the organization.
 Implementation of CEMS will include incorporation of

the aforementioned KPIs that bring together carbon and
measurement of IT system’s performance.
 The reduction in data usage, duplication, and storage will

also reflect corresponding carbon reduction.
 Processes associated with content and service providers

will enable them to use the upgraded communication
platform in new and innovative ways.
 The Green ITstrategies of TellUs will align the
transformation to the NGN with the business strategies
of the content and service providers.
 Increase in contents and demand for greater network
coverage—especially on the 3G networks implies need
for high-capacity networks. NGN, providing some
5.56 Case Studies
capacity, needs to be balanced with the carbon footprint

of NGN.
 TellUs’s cost consideration in GET project includes
costs of network upgrades, costs associated with
formation of the project, and cost of procuring and
implementing CEMS.
 Data servers in the current setup at TellUs have been left
running irrespective of usage.
 Manual control is also used to reduce their emissions
when they were not in use.
 Post-GET server management will have to be automated
through power management software.
 TellUs is in a position to influence handset
manufacturers as well, as a part of its influence on its
business ecosystem, to put together plans for take back
of mobile devices.
 Mobile devices need to be recycled, ensuring regulatory

policies that make the manufacturers responsible for
taking back devices that would be e-waste.
5.5.7 Enacting GET for TellUs

 The suggested timeline that considers two major
iterations for enactment and review.
 The first enactments and review focus on initial changes

to the network.
 Changes to the enterprise architecture based oneTOM
and the procurement and implementation of eco
Governance as the CEMS is also happening during this

enactment.
 IT systems and applications need to be mapped to the
reengineered business processes—occurring in the
second part of enactment.
 Changes to the IT applications will impact the
collaborative business processes of partners such as the
content and service providers.
5.5.8 Data Centre Changes in GET
The actions in data centres arebased on the planning for
GET discussed in earlier section:
 Implement integrated blade servers that will consume
less power.
 All new servers that are procured will be low carbon
emitting blade servers that will have inbuilt virtualization
capacity.
 TellUs will actively seek renewable energy sources such
as solar and gas, which can be combined with the current
coal-based power generation.
 Integration of connectivity among the servers within and
across the cities, outsourcing of some of the hardware
maintenance aspects of the data centre to ensure highly
optimized services.
 Implement natural cooling for data centre.
 Optimization of signals creating opportunities to reduce
demands on the servers, which in turn would reduce
5.58 Case Studies
power consumption for the servers and corresponding air

conditioning
 Implement eco-friendly air conditioning for the servers.
5.5.9 Next-Generation Networks in GET
Complete the implementation of NGN within TellUs’s

entire communications network. This implementation is
expected to take between 3 and 4 years to complete in the region
where TellUs operates. This change to NGN will result in
strategic reduction in carbon due to improved network efficient,
intelligent routing methods, and consolidation of switching
centres. This reduction in power consumption is envisaged to be
effective even if there is increase in network traffic as expected
over the coming years. The Green IT metrics used in the return
on investment (ROI) calculations needs to consider not only the
replacement costs of the network and equipment, but also the
drop in emissions per user over increased number of users.
5.5.10 Equipment Lifecycle
The entire lifecycle of TellUs is subjected to Green

POD. The activities relating to material and equipment lifecycle
that will undergo change include carbon reduction consideration
in current POD practices within the organization. The new
servers will be procured based on their power consumption
ratings as well as their total carbon cost of ownership. The
disposal of IT hardware is through a series of ranked options
including giving it to employees, then charity, and fi nally for
safe disposal.
The business infrastructure of TellUs, such as its

buildings and car fleet will be accounted for in the updated
financial systems where Scope 1 emissions can be calculated
and updated. Enacting changes to t he procurement-operation-
disposal process will be based on following considerations:
 All procurement to be based on EPEAT/energy star
based ratings
 Highly optimized processes that would support
procurement of IT hardware as well as communications
equipment
 Incorporation of carbon calculations and Green
credentials to support procurement of the NGN.
 Renegotiation of SLA with hardware and network
equipment suppliers
 Optimized operation of network, servers, and associated
IT hardware
 Apportioning operational carbon over the life of the
equipment to arrive at TCCO
 Ethical disposal of existing legacy network hardware
5.5.11 Attitude and Training
The following measures are essential to provide
necessary training to the employees and bring a change in the
attitude of the employees:
 Creation and de livery of brief 2 -hour seminars on the
relevance of Green ICT.
 Detailed training to IT managers, network managers and
data centre managers
5.60 Case Studies
 External training to Green enterprise transformation

board on the transformation process.
5.5.12 Review and Measure
 There are two specific reviews after each iteration of

enactment.
 A significant learning that has happened is the need to

understand the politics and underlying motivation of
individuals participating in the transformation project.
 The age-old management understanding of the risks

associated with change hold utterly true in this
transformation.
 Quality assurance and testing activities were also

required to be formally carried out on the new and
integrated IT systems and content management.

Green Computing Final File

Uploaded by

Copyright:

Available Formats

Green Computing Final File

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Green Computing Final File

Uploaded by

Copyright:

Available Formats

Green Computing

Ms.. R. Radha, M.E., (Ph.D)

Ms.. S. Sharanya, M.E., (Ph.D)

ISBN No. : 978-93-5437-478-4

CHARULATHA / THE CHARULATHA PUBLICATIONS

This unit introduces the notion of Green Computing with its

This unit briefs about the assets of Green IT. The

This unit speaks about the benefits of virtualization and its

This unit deals about the public perception of Green IT,

This unit starts with Environmentally Responsible Business

1. Bhuvan Unhelkar, ―Green IT Strategies and

2. Woody Leonhard, Katherine Murray, ―Green Home

1. Alin Gales, Michael Schaefer, Mike Ebbers, ―Green

2. John Lamb, ―The Greening of IT, Pearson Education,

3. Jason Harris, ―Green Computing and Green IT- Best

4. Carl speshocky, ―Empowering Green Initiatives with

5. Wu Chun Feng (editor), ―Green computing: Large

1.1 GREEN IT FUNDAMENTALS: BUSINESS, IT, AND

What is Green IT?

Green IT is learning and preparation of manufacturing,

Green IT is composed of dimensions of environmental

History of Green Computing/ Green IT

Figure 1.1 – History of Green IT

A brief history of Green IT is provided in the Figure 1

How Computing Harm Environment

 Carbon dioxide emitted by device in sleep mode is equal

 Hazardous materials inside computers like cadmium –

 Carbon efficiency is considered one of the major reasons

 Reducing carbon consumption reduces the cost is the

 Green IT aims at attaining the goal of reduced cost by

 The need to Green and sustainable ICT is required to

 The focus on climate change is also a reason for the

 The need for an environmentally-efficient business.

 The rising cost over the past year in manufacturing/

 Greenhouse gases and increase in legislation surrounding

Figure 1.2 – Green Enterprises a vision beyond Green IT

The above figure shows the four stages of a complete

 IT as a producer – This addresses the emission

 IT as an Enabler – Reduction of carbon emission in all

 Green Enterprise – Deals with infrastructure and

 Green Collaboration – Collaboration of all enterprises

The major aim of Green Computing is

Figure 1.3 – Path way to Green IT

How to apply Green IT in any Organization

 The old desktop or laptops in office could be used to

chuck can become Green by applying its own strategy to attain

 Conducting continual strategic planning to meet

Figure 1.4 Green IT strategies to reduce the carbon emission in

 Spending reductions on equipment, energy, and even tax

 As a result, new economic opportunities exist.

Green IT: An Opportunity

implement the green IT strategy that is aligned with their

Roadblocks to adopting green IT

 Resistance to change, apathy, and competing priorities

 The data needed to make informed decisions around

 Manual data collection makes it difficult to piece

 Lack of robust metrics and measurements across all

 Lack of availabilities of substantial support in usage of

 Uncertainty in terms of the scopes of the emissions to be