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Ant Forest

Ant Forest attracted over 500 million users by August 2019, who planted 122 million trees covering 1,120 square kilometers of land at risk of desertification. It faced challenges including reliance on Ant Financial investments, attracting more users, and determining a sustainable business model. To overcome these, Ant Financial provided unlimited funding, Ant Forest added social features to engage users, and it partnered with other companies to create an environmental protection scheme leveraging external resources.

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23pba229
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25 views

Ant Forest

Ant Forest attracted over 500 million users by August 2019, who planted 122 million trees covering 1,120 square kilometers of land at risk of desertification. It faced challenges including reliance on Ant Financial investments, attracting more users, and determining a sustainable business model. To overcome these, Ant Financial provided unlimited funding, Ant Forest added social features to engage users, and it partnered with other companies to create an environmental protection scheme leveraging external resources.

Uploaded by

23pba229
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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"Ant Forest: Starting from Environmental Protection".

The document mainly talks about the


launch and success of Ant Forest, the challenges it faced, and the competition between
Alipay and WeChat. You can start asking questions like

1. What were the main activities that users could do to earn green energy points in Ant Forest?

2. How many users did Ant Forest attract by August 2019 and how many trees were planted?

3. What were the challenges faced by Ant Forest and how did they overcome them?"

What were the main activities that users could do to earn green energy points in Ant Forest?

Users could earn green energy points in Ant Forest by engaging in various low-carbon activities such
as:

1. Walking

2. Using a shared bike

3. Taking public transportation

4. Purchasing train or plane tickets

5. Paying utility bills

6. Booking appointments

7. Making online payments

8. Using eco-friendly takeaway services

9. Recycling

10. Using eco-friendly office tools

These activities allowed users to accumulate points that could be used to grow virtual trees, which
could then be converted into real trees planted in areas at risk of desertification.

How many users did Ant Forest attract by August 2019 and how many trees were planted?

By August 2019, Ant Forest had attracted more than 500 million users, and 122 million trees were
planted covering 1,120 square kilometers of arid land.

What were the challenges faced by Ant Forest and how did they overcome them?"

Ant Forest faced several challenges, including the reliance on investments from Ant Financial,
attracting more users, sustaining growth, and determining the appropriate business model. To
overcome these challenges, Ant Forest took several strategic steps:
1. Unlimited Investment: Ant Financial allowed unlimited investment in the initiative to ensure its
continued growth and sustainability.

2. Attracting More Users: Ant Forest introduced interactive, game-like features to attract new users,
such as the option to steal points from a friend’s forest, donate points by watering a friend’s virtual
tree, and a leaderboard to encourage friendly competition among users.

3. Sustainable Business Model: Ant Forest established partnerships with a wide range of partners,
including specialist partners, low-carbon partners, charitable partners, and other companies, to
create a comprehensive environmental protection scheme and utilize external resources.

By taking these measures, Ant Forest was able to address the challenges it faced and continue its
growth and impact in the environmental protection sector.

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