MBA Project

“A STUDY ON PROMOTION AND ADVERTISING
STRATEGIES OF ULTRATECH CEMENT”

Dissertation submitted in partial fulfillment of the requirements
forthe award of the degree of
MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY
SUBMITTED BY:
Mr MANOJ K
20UHCMD060
UNDER THE GUIDENCE OF
Internal Guide External Guide
Ms Supriya P Mr Madhava B C
Assistant Professor HR Department
Department of Management Ultratech Cement Ltd.
EAST WEST COLLEGE OF MANAGEMENT

No.63, Off Magadi Road, Vishwaneedam Post, Bharath Nagar,
Bangalore- 560091
Bangalore
University 2020-2022
DECLARATION BY THE STUDENT
I hereby declare that the project entitled “A STUDY ON PROMOTION AND ADVERTISING
STRATEGIES OF ULTRATECH CEMENT” is the result of the original work done by me
under the guidance of internal guide Ms. SUPRIYA P and external guide Mr. MADHAVA B C
in partial fulfillment for the award of Master’s degree in Business Administration by Bangalore
University.
I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other university or institution for the award of any other degree or diploma or
certificate.
Place: Bangalore Name: MANOJ K
Date: Reg no: 20UHCMD060

BANGALORE UNIVERSITY
Certificate of Originality (Plagiarism)
Name of the Student : Mr. Manoj K
Registration Number : 20UHCMD060
Title of Dissertation : A STUDY ON PROMOTION AND

ADVERTISING STRATEGIES OF
ULTRATECH CEMENT
Name of the Guide : Ms. Supriya P

Similar Content (%) Identified : 7%
(Acceptable maximum limit of similarity 25%)
Dissertation ID number(s) in : 475633
DRILLBIT
The dissertation report has been checked using Drill Bit anti-plagiarism software and found within limits
as per plagiarism Policy and instructions issued by the UNIVERSITY/CBSMS.
We have verified the contents of the dissertation report, as summarized above and certified that the statements
made above are true to the best of our knowledge and Belief.
Signature of Guide Signature of the Principal/Director

(Date & Seal) (Date & Seal)
GUIDE CERTIFICATE
This is to certify that Mr. MANOJ K bearing Reg No 20UHCMD060 has completed his project
titled“A STUDY ON PROMOTION AND ADVERTISING STRATEGIES OF ULTRATECH
CEMENT” is under my supervision and guidance, is submitting for the award of the degree of
Master of Business Administration of Bangalore University, during the year 2022. To the best
of my knowledge, the work reported in the dissertation has not been submitted elsewhere
wholly or in part for the award of any other degree.
Guide Name: Ms Supriya P
Signature:
ACKNOWLEDGEMEN
I would like to place on record my most sincere and heartfelt thanks to all those who have
helped, guidedand directed me to complete my project successfully.
I sincerely thank Dr. R. CHANDRA MOORTHY, Director EWCM, Dr. N S. NAGESHA RAO,
Principal, EWCM, Dr. D. SANDHYA, Head-Department of Management, for their support and
encouragement towards my project.
I owe my gratitude to my project internal guide Ms. SUPRIYA P, for her constant guidance and
valuable inputs towards completion of this project.
I owe my gratitude to mt project external guide Mr. MADHAVA B C, for his constant guidance
and valuableinputs towards completion of this project.
I thank my family and friends who were also a source of strength and support to me.
This project has been a great learning experience for me and I remain indebted to all those who
have stood by me.
THANK YOU
MANOJ K
TABLE OF CONTENTS
CHAPTERNO CONTENTS PG NO
INDUSTRY PROFILE
INTRODUCTION 1-3
1 MACRO SCENARIO 3-7
MICRO SCENARIO 8-13
THEORITICAL BACKGROUND 13-22
COMPANY PROFILE
INCEPECTION & BACKGROUND 24-25
NATURE OF BUSINESS 26
OWNERSHIP PATTERN 27
AREA OF OPERATION 27-29
PRODUCT PROFILE 29-32
2
VISION 32
MISSION 32
GOAL 32-33
COMPETITORS PROFILE 33
MARKET SHARE 34
AWARDS 34
ACHIEVEMENTS 34-35
ORGANIZATIONAL STRUCTURE 35-36
3 KEY FUNCTIONAL AREAS 37-46
RESEARCH METHODOLOGY
4 STATEMENT OF THE PROBLEM 48

OBJECTIVES OF THE STUDY 48
SCOPE OF THE STUDY 48
LIMITATIONS OF THE STUDY 49
RESEARCH METHODOLOGY 49
SOURCE OF DATA 49
PLAN OF ANALYSIS 49
5 SWOC ANALYSIS 50-52
6 DISCUSSION 53-57
7 FINDINGS AND CONCLUSION 58-60
SUGGESTIONS AND 61-63

8
RECOMMENDATION
9 BIBILIOGRAPHY 64
EXECUTIVE SUMMARY
The study entitled with “A STUDY ON PROMOTION AND ADVERTISING STRATEGIES OF

ULTRATECH CEMENT”, Buying and creating advertising in any media is a time-intensive
process reflecting hours of transactions between buyers, sellers, and creative agents. Advertising
is frequently viewed as the main method for advertising an organization's administrations and
apparatuses. The extent of promoting is to convey a message to current clients or conceivably
target new clients. It assists an organization with receiving a message or a snippet of data across
to their client base in regards to another item or unique arrangement. Extent of promoting by
financial plan.
The objective of advertising is to carry out communications between the brand and the
customer. Before the adoption of digital marketing and advertising, most of the communication
between the brand and the customer was one way. However, nowadays even digital advertising
like sponsored ads are a chance of two-way communication, Promotion is primarily a strategic
weapon, as previously noted. It’s the heavy, long-range artillery. Its total effects must be
evaluated in the context of years, not weeks or months. Advertising cannot compete with sales-
promotion and direct-marketing activities in generating short-term sales effects. But in the long
term, the cumulative force of strategically sound media advertising can achieve results that
cannot be equaled by sales promotion or other marketing activities.
“A STUDY ON PROMOTION & ADVERTISING STRATEGIES OF
ULTRATECH CEMENT”
CHAPTER-1
INDUSTRY PROFILE
EWCM/SP/MK/2021- PAGE 1
ULTRATECH CEMENT”
1.1 INTRODUCTION
India is the second biggest maker of cement on the world. It represents over 7% of the
worldwide introduced limit. India has a great deal of potential for advancement in the
foundation and development area and the cement area is relied upon to generally profit from
it. A portion of the new drives, like advancement of 98 brilliant urban areas, is relied upon to
give a significant lift to the area.
Helped by reasonable Government international strategies, a few unfamiliar players, for

example, Lafarge-Holcim, Heidelberg Cement have put resources into the country in the new
past. A huge variable which helps the development of this area is the prepared accessibility of
unrefined components for making cement, like limestone and coal.
India's general cement creation represented 294.4 million tons (MT) in FY21 and 329 million
tons (MT) in FY20.
Cement is a capital-escalated, energy-consuming and basic area for the development of cross
country framework. The global concrete industry, while comprising a restricted portion of the
world's result has been ascending at a rising speed contrasted with the nearby interest lately.
Endeavors to safeguard the climate in non-industrial nations, especially Europe have
constrained cement assembling plants to move to nations with less severe natural guidelines.
Alongside reliably rising genuine costs, this has given a pattern to monetary execution and
natural authorization.
Cement assembling is an incredibly energy-serious technique for handling. The energy

utilization is estimated at around 2% of worldwide essential energy utilization, or roughly 5%
of absolute assembling energy utilization, with respect to the common utilization of carbon
concentrated powers, for example coal, in the assembling of clinkers. Notwithstanding energy
utilization, the clinker interaction additionally delivers CO2 because of the calcination cycle.
Energy and Climate and Berkeley National Laboratory subsequently completed an examination
for the IEA Greenhouse Gas.
Tainting of the air in the space of cement manufacturing plants, for example some cement
emanations around it, it could be guaranteed that Cao rates were viewed as higher (37.7%)
especially in surface soil tests taken close to the concrete manufacturing plant.
As the wellbeing history of manufacturing plant representatives and certain occupants of

adjacent regions shows a high frequency of respiratory and skin diseases. Guideline of the
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guidelines on contamination authorization and the foundation of a support zone around the
cement industrial facility can safeguard the environment and general wellbeing.
Thusly, certain parts of the cement business connected with ecological science are investigated.
Different issues, for example, financial contemplations, the science of concrete assembling and
its properties, are additionally tended to. Exceptional consideration is paid to the job that
concrete science can play as far as manageability. The main components, like the utilization of
substitute items, are illustrated; new open doors as well as the reusing of items. It is additionally
contended that the job of innovative work expected to support the supportability of concrete is
a critical element.
1.2 MACRO SCENARIO
The normal yearly development of cement creation during the initial four years of the X Plan
has been 8.67 percent. Cement interest has expanded in accordance with the creation. With the
rising GDP development and per capita pay and rising degrees of expectations for everyday
comforts, interest for cement is relied upon to go up significantly during the XI Plan time
frame. Comparing to the designated yearly development of 9% in GDP, the interest of cement is
relied upon to increment 11.5% every year. In like manner, the designated cement creation and
limit before the finish of the XI Plan are 269 mn.t. also, 298 mn.t. individually, with limit
use of 90% in 2018.
With the normal expansion in cement creation by 66%, in 2019 it is normal that the fuel
necessity would increase by 102% since the new limits, both expansion to existing limits and
new plants, are concocting hostage power age offices considering issues in the lattice power
supply.
The expenses and obligations on cement are extremely high (28% of offer cost) when
contrasted with charges winning in contending nations tike China (19%) and Malaysia (0%).
The obligations should be adjusted to the ASEAN levels which are likewise liable to give fillip
to the interest for cement.
The cement business to be counselled while arranging/marking reciprocal and multilateral

economic deals. Cement industry has potential for assembling of cement and the executives of
cement plants in Asian nations, which ought to be taken advantage of for India's potential
benefit.
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The cutting-edge Indian cement plants are similar with condition of workmanship establishes
somewhere else in the World. Not with standing, there is degree for additional improvement in
the space of in-pit pounding and conveying, pipe transports, coprocessing of waste
determine ๕ perilous combustibles as fuel, neuro fluffy master framework, cogeneration of
force, multi chamber/vault storehouses, mass vehicle of cement, palletizing and recoil
wrapping for pressing and dispatch.
1.2.1 INCEPTION
The assembling of Portland cement was begun in England around 1825. Belgium and Germany
began something similar in 1855. America began something similar in 1872 and India began
something very similar in 1904.
The main cement plant was introduced in Tamil Nadu in 1904 by South India Industry Limited
and afterward onwards various production tines fabricating cement were begun. Our nation is
the fifth biggest maker of cement on the world and is relied upon to turn into the second
biggest, after China, by the turn of the century.
Cement is a key framework industry. In our country, it has been decontrolled from cost and
dispersion on first March, 1989 and de-authorized on July 25th, 1991. Not with standing, the
presentation of the business and costs of cement are checked consistently.
India is the world's second biggest maker of cement after China with industry limit of more
than 200 million Tons. With the lift given by the public authority to different foundation
projects, street organization and lodging offices, development in the cement utilization is
expected before long. To fulfil the growing need, cement organizations are quick growing new
plants.
The cement business is ready to add 111 million Tons of yearly limit before the finish of 2009
2010, riding on the rear of around 141 remarkable cement activities. 95% of the creation is
consumed locally and just 5% is traded. Request is developing at over 10% per annum. Over
90% of creation comes from huge cement plants.
Practically all players of the business, little to medium to huge, have added limit running
between at least 2 million Tons and a limit of 3 million Tons over the most recent three years
(April 2005 to March 2008), affecting an all-out option of 45 million Tons to the introduced
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limit by setting up green field projects and growing and updating the current plants.
The innovation for mining has likewise been improved and on second thought of regular
mining, the cycle known as the surface mining is embraced. It is completed without penetrating,
impacting and smashing while separating significant minerals. The surface mining
extraordinarily decreases the vibrations, commotion and residue loads.
1.2.2 GROWTH
Universally, there has been a development sought after for development material because of
quick urbanization. The development basically is normal from new lodging nonetheless,
reclamation activities will likewise have a positive contact with both public and private
rebuilding endeavours developing. Mechanical progressions are likewise expected to
additional fuel this interest. The extension of worldwide cement market is prevented by tough
guidelines and draining petroleum product saves. Costs are feeling the squeeze across the world
because of continuous interest deficiency since the 2011 monetary emergency, while natural
guideline, maintainability concems and there frequently pessimistic picture of the substantial
business are becoming major worldwide issues.
"Cement interest is firmly connected to the lodging and framework area. The business has been
on a volume development way, spurred by the public authority's Housing for All by 2022'
mission and enormous foundation projects ready to go.
In such a 'data over-burden' world, the practical advantages can't stand out for the purchaser
the manner in which they used to before. Rather, in the present times, it is the passionate
associate that can possibly take advantage of the shopper's capacity to focus and along these
lines his buy choice.
Managing Growth
The pace of increment of cost of workers as a level of absolute consumption is expanding at a

more prominent rate contrasted with representative efficiency. This pace of increment has
turned into a critical worry for certain organizations and these organizations are currently
zeroing in on approaches to further developing representative abilities to build their usefulness.
In the course of the most recent couple of years, the productivity of most organizations has
been declining in light of the fact that the complete income and working income are expanding
ULTRATECH CEMENT”
yet not in a similar extent as absolute expense.
The business characterizes three classes of cement organizations. The separating factors
between one class and the other are principally quality and cost. Allow us to dive a digit more
profound into these variables and see how the business works, playing with one or the other or
both of these elements. At the hour of development, the contrast between a decent and a not-
very great cement isn't apparent to the end purchaser.
1.2.3 CURRENT SCENARIO
One of the characterizing highlights of the Indian cement industry is its profoundly grouped
nature, as MT units are packed in closeness to limestone stores. Therefore, cement units will
generally be found near both limestone stores, as well as the business sectors those unit
administration. This is one of the key variables which has brought about the Indian market
being more territorial and divided in nature. Cement interest Propelled by a solid development
in the private land area and the Indian government's responsibility towards working on the
foundation in the country, the interest for cement developed at a pace of 8.1% CAGR
General Industrial Growth, The Indian economy has seen solid development throughout recent
years, bringing about increasing working rates inside different ventures like steel, aluminum,
materials and petrochemicals. Consequently, numerous players in these ventures have declared
development proj ects. A large portion of these activities are at cutting edge phases of
execution, prompting higher admission of cement. Domestic Demand - Supply Scenario One
of the characterizing highlights of the Indian cement industry is its profoundly bunched nature,
as cement units are amassed in closeness to limestone stores.
Coronavirus
With the omicron variation of COVID-19 spreading quickly, its effect on the economy is not
yet clear. With business progression plans set up, UltraTech is better positioned to hold over
the current flood of the pandemic. As in the previous waves, it proceeds to intently screen what
is happening and effect on its tasks
In the years to 2030, cement escalated framework advancement will be vital to supporting the
significant degree of expansive based GDP development that India expects to lift the livings
principles of a populace that will have passed 1.5 billion individuals.
ULTRATECH CEMENT”
To economies on costs, organizations are progressively utilizing great imported coal on account
of its high calorific substance when contrasted with homegrown coal. Simultaneously they are
additionally moving to hostage ability to stay away from the powerful duties and incessant
power cuts in specific areas related with privately provided framework power.
1.2.4 FUTURE PROSPECTS
Despite the fact that declining in share from around 60% today to 54% in 2030, the private area
will keep on being the single biggest supporter of cement interest. Lodging's interest for cement
will keep on ascending at near 6% per annum as India's populace turns out to be progressively
urbanized and family size consistently falls. Alongside the shift toward framework, the
business will likewise observe a push toward institutional and instant cement (RMC) clients
who transcendently purchase in dry mass instead of stowing. This vows to move the dealing
power from makers to clients yet additionally bring proficiency and cost investment funds for
concrete organizations.
To fulfil the future need for concrete in 2030 the Indian concrete industry should put resources
into 368 MMT extra limit - an increment of 83%. This won't just need setting up new plants
yet in addition gaining satisfactory land, getting unrefined substance supplies and second basic
for the Indian cement industry's Vision 2030 is to fabricate well. As the assumptions for clients
rise and the volume and intricacy of building expands, the business should turn into a worth
adding accomplice for the development business.
Third, the future development of the Indian cement industry will be subject to drawing in and
fostering the right ability. Today the area experiences an unfortunate insight among possible
workers and takes too slender a perspective on ability. The cement business needs to cooperate
to change how youngsters see the business by fostering a reasonable incentive to draw in future
ability. In equal, the business needs to put resources into updating the current labour force for
the advanced time and end the obsolete polarity among gifted and incompetent work.
The model shows that future development will be driven by expanded foundation spending, as
its portion of cement interest ascends from 22% today to around 31% in 2030. Interest for
cement from framework will develop at around 10% through to 2030 with the quickest
development coming from the Government's aggressive Sagarmala program.
The Indian cement industry can expand on past triumphs in supportability by zeroing in on 7
ULTRATECH CEMENT”
vital regions through to 2030.
1.3 MICRO SCENARIO
India is the second biggest cement maker on the world and records for north of 8% of the
worldwide introduced limit, starting at 2020.
The best 20 organizations representing around 70% of the all-out creation.
Besides, of the absolute 210 huge concrete plants in India, 77 are arranged in the provinces of
Andhra Pradesh, Rajasthan and Tamil Nadu.
Also, 210 huge cement plants represent a total introduced limit of more than 410 million tons.
As a measurement, experts should actually look at the normal interest development in the
miniature market and in the event that anything is being done on lodging or infra-area in the
miniature market, which can give lift to volumes.
Whether rivalry is setting up new limit in the organization's district of activity, It is typically
seen that at whatever point another player enters the miniature market, they catch portion of
the overall industry (through better impetuses) hence limiting volume development of existing
players.
Whether the organization has kept up with or increment its piece of the pie, as for generally
speaking interest, Utilization levels drive the cost climbs - Sustainable cost climbs depend on
high use level. When the use level beginnings contacting 80%+, the cement makers begin
getting a great deal of estimating power. Ideal Capacity usage must be driven by high
framework interest.
While north of 350 small cement plants have an expected creation limit of almost 11.10 million
tons.
Two expense saving as of late arising in the cement business:
(a) 15% occupied season overcharge for transportation of cement through rail routes removed
during
October-June.
(b) Secondly, the Indian Railways eliminates 5% cargo charges on stacking small scale rakes.
Subsequently, organizations with higher reliance on rail lines, liable to benefit.
ULTRATECH CEMENT”
Fundamental expense fixings affecting the cement business' edges:
(a) Limestone, slag, iron mineral, aluminous dirt and fly-debris.
(b) Commodities costs - oil coke, warm coal and diesel costs.
1.3.1 INCEPTION
There are 10 huge cement plants claimed by different State Government. The absolute
introduced limit in the country overall is 204.29 million Tons as on August 31, 2008.
This incorporates India Cements Ltd’s, new crushing unit at Vallur, Tamil Nadu with an
introduced limit of 1.10 million Tons. India's cement industry is probably going to record a
yearly development of 10% before long with higher homegrown interest bringing about
expanded limit use.
Absolute commodity of cement developed to 170 million Tons during 2007-08, as against 155
million Tons in 2006-07. Locale astute, western area became quickest with a development pace
of 15%, trailed by northern district 12% and southern area 10%. The ceaseless expansion in
the framework projects alongside the ascent in development action has guaranteed rising
interest levels for the cement business.
Ready Mix Concrete (RMC) is at some point liked to on location substantial blending as a
result of the accuracy of the combination and diminished worksite disarray. The Indian RMC
business is developing by 25% consistently. In India just 2-3 percent concrete utilization by
cement industry goes through RMC, as against 60% in created nations. As of now, India has
200 RMC plants across the country. The world's second biggest cement producer has packed
away Larsen and Toubro's RMC business.
Government drives in the foundation area, combined with the lodging area blast and
metropolitan turn of events, keep being the fundamental drivers of development for the Indian
cement industry. Expanded framework spending has been a key centre region in the course of
the most recent five years demonstrating happy times ahead for cement makers. The public
authority has expanded monetary distribution for streets under National Highways
Development Project (NH-DP).
The Indian customers have become extremely quality cognizant and as the worldwide high
worth organizations in the cement area are wanting to enter the Indian cement industry, the
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cement organizations of our nation have chosen to refresh their cement assembling advances
by bringing in gear from unfamiliar nations principally situated in U.S.A., Germany and U.K.
It is empowering to take note of that many cement organizations have changed their way of
thinking from offering to promoting. The way of thinking of showcasing consistently stayed
fixed on the client prerequisites. A portion of the main cement organizations have presented
imaginative strategies for showcasing.
1.3.2 GROWTH
In India, the cement area is scandalous for depressed interests in surplus limits. This peculiarity
inhales new life in the development business stoppage. The Indian cement industry is perched
on 100 MT/year of overabundance creation limit. Regardless of solid development of
homegrown utilization and product exercises, India's cement market keeps on encountering the
stockpile surplus with extensively low usage pace of 70%. The most recent conjecture for
cement interest development isn't over 4% for the 2017-18 monetary year.
The eventual fate of the Indian cement area is confronted with different difficulties that
frustrate its progression both in the homegrown and worldwide business sectors. These
hardships emerge from both the inventory side and the interest side of the market. The stock
side elements incorporate the expanded creation costs related with representative pay rates and
the worldwide expansion in the costs of energy.
The Indian Saga
The area has been posting positive development as of late. The creation has been expanding
beginning around 2008. Nonetheless, the development of concrete has been expanding at a
diminishing rate beginning around 2012. From 2012 till now, the CAGR is 5% while CAGR
starting around 2008 was 6%. This suggests that the years from 2012 to 20f5 were long periods
of unfortunate cement interest, low creation and powerless costs. One more bad component in
cement creation and the market is the presentation of the spotless energy charges on coal and
pet coke.
Managing Growth
Over the pandemic affected FY21, Birla said however the cement business saw development
of 10-12 percent because of the COVID-19 pandemic, in the last part (H2FY21) it started to
EWCM/SP/MK/2021- PAGE
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give indications of early recuperation.
"Lockdown-drove request disturbance was the most noteworthy in Q1FY21 because of

suspension of creation, slowed down development exercises and mass departure of work. The
absolute lockdown period from late March to end-April 2020, was a tremendous test for all
assembling businesses," Birla said.
Scenario in 2020
The interest for cement showed a descending pattern during the main portion of the FY 2019,
owing generally to bring down spending by the public authority, which represented around
40% of the interest. Alongside that, the land area had likewise been less strong, being hit by a
few factors at the same time - work deficiency, a liquidity crunch, powerless task execution,
lack of assets, and less accessibility of sand and water in many states. Normal peculiarities like
twister (in the event of Bihar, Odisha and WB) and extreme precipitation additionally affected
request.
The street ahead for cement Industry - 2030
The business accepts that there would be a flood popular because of the necessities of a solid
foundation structure that the country tries to set up through its administration as well as lodging
projects. The interest for the lodging fragment is relied upon to develop at 6% per annum'
through the PPP model (Public Private Partnership). Thus, the per capita cement utilization in
the nation is relied upon to ascend from 225 kg in 2018 to 435 kg by 2030.
1.3.3 CURRENT SCENARIO
Recorded Production and Growth Indian cement creation started in 1914, developing gradually
over the course of the following 65 years with a creation of just 27 million MT of limit through
the period. Serious rivalry from imported cement joined with different administrative cost and
appropriation controls added to the sluggish development. The business was to some degree
decontrolled during the 1980s, bringing about a significant expansion in limit and creation -
almost 30 million MT of limit was added during a long time from 1980 to 1990. In 1989, the
Government liberated the business from cost and appropriation controls and delicensed it in
ULTRATECH CEMENT”
1991, which prompted a huge expansion in cement creation limits. Among 1991 and June,
2012 around 265 million MT (introduced) of new limit was added. Beginning around 1980,
save for late years during which request surpassed supply, cement limit in India has consistently
outperformed request. As per CRISIL Research, starting at 31 March 2012, India is the second-
biggest maker of cement on the planet with an introduced limit of around 317 million MT and
creation at 224 million MT, enrolling a CAGR of 6.89%. Source CMA March 12 Executive
Summary (CMA information is barring Holcem and Acc bunch information).
The four expansive portions of the business development area, retail, office space, inns, and
common designs, for example, clinics and schools have been encountering solid development
and driving cement interest. From financial year finished 31 March to 2007 through to 2012,
the coordinated retail developed at a pace of roughly 20% generally because of tremendous
under-infiltration, focal point of existing retailers extending their organizations and entry of
newbies. The business is relied upon to develop at a sound pace of 24% throughout the
following five years.
FINANCIALS
United Net Sales was Rs.12,710 crores opposite Rs.12,144 crores over the comparing time of
the earlier year. Benefit after charge hopped 8% to Rs. 1,708 crores from Rs. 1,584 crores.
There is a one-time gain of Rs. 535 crores in charge for prior years.
TASKS
Subsequent to acquiring pace in October 2021, request dialed back significantly in November,
2021 because of the development boycott in the NCR, broadened rainstorm in the South and a
couple of states in the North, sand issues in the Eastern locale as well as in pieces of Uttar
Pradesh, and the Diwali Christmas season. The Company has, yet had the option to keep a solid
development direction, recording a 13.2% development in its homegrown concrete deals
volumes in the nine months finished December, 2021, in spite of a peripheral degrowth in the
revealed quarter. Diesel costs are up 24% percent , regardless of the new decrease in obligati
on/different tolls by the Central/State Governments.
The Company has dispatched 19 MW of WHRS and 53 MW of sunlight based power. With
this development the Company's environmentally friendly power energy share has increased
by to 16% which incorporates 156MW of WHRS and 221MW of sun based power.
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1.3.4 FUTURE PROSPECTS
The Indian cement industry is bound to have a special influence in building the new India
because of its significant job in making the foundation that drives development, creating work,
contributing duty incomes, drawing in unfamiliar direct speculation (FDI) in assembling, and
guaranteeing ecologically practical turn of events.
Change to elective energizes Switching to elective fills can assist with decreasing the cement
business CO2 outflows. Simultaneously, it can address India's present test of overseeing civil
waste and lessening the consuming ofharvest buildup. In Europe, more than 36% of the cement
business' energy needs are met by elective powers like biomass and family and modem waste,
and the figure is essentially as high as 65% in Germany.
Put resources into Waste Heat Recovery Indian cement organizations need to find greater
ways to address the immense unrealised potential in Waste Heat Recovery (WHR). The
innovation can diminish energy utilization and further develop EBITDA edges by somewhere
in the range of 10% and 15%.
Investigate carbon catch and capacity and novel cement Even with a higher replacement of
clinker, CO2 emanations can't be altogether killed. Subsequently the Indian cement industry
needs to effectively investigate and test carbon catch and capacity (CCS) arrangements that can
be increased and carried out at a reasonable expense. Along these lines, Indian cement
producers need to get side by side of novel cement that transmit lower outflows than Portland
cement.
Advance Green structures are a quickly developing business sector in India as clients request
more energy effective and harmless to the ecosystem spaces. Substantial structures are all
around set to meet these undeniably rigid ecological principles because of their energy
productivity and toughness. The cement business should assist with advocating green structure
norms and bring issues to light of substantial's benefits.
1.4 THEORETICAL BACKGROUND
ADVERTISING
1.4.1 MEANING
An advertising blend is a lot of exercises that associations and sponsors use to assist with
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propelling their picture, or to sell a thing or organization they offer. While selling one more
thing or organization, basic to make an advancing mix strategy essentially combines the key
exhibiting trimmings as one to achieve the best result.
Advertising is utilized to make the personality of a brand as well as the worth of a brand more
apparent to make a passionate bind to a future client. For instance, an organization attempting
to sell another camera that accompanies a few elements can enormously profit from a
promoting effort that attempts to persuade future clients that this camera is an "absolute
necessity have" and move forward from the opposition.
Advertising can occur for an extensive stretch of time while advancements happen inside a
particular time period. For instance, ABS organization can begin an advancement by offering
free refreshments at the neighbourhood shopping centre for one day around a vacation, this
equivalent organization can promote well before about the drink and the start of the occasion
and proceed with the advertisement crusade during and after the occasion.
An advertising effort to likewise be loaded up with numerous aspects of data, this is a section
that deals advancement doesn't do. The advancement of deals happens just after out comes,
however publicizing helps the brand for quite a while. Promoting upholds correspondence from
only one bearing, the principle thought behind this is to tell future clients about the
administrations and items the organization has accessible for them.
• Elevating an item has to do with spreading data about a specific deal’s thing,
organization, tine of items, or brand.
• Advancement is one of a few significant parts to advertising.
• Advertising is only one approach to advancing an item.
In the 21st century, computerized media assume a part in certain kinds of deals advancement.
According to hootsuite, for instance, that you can pay to put promotions in individuals'
Instagram channels, similarly as you can on Facebook or Twitter. Instagram is a visual medium,
so you can utilize it to feature, say, the home rebuild you recently finished or your store's fall
assortment of Italian shoes. Then, at that point, you couple that with a business advancement
to energize brief reactions. Email and instant messages are among your different choices.
For example, if by some stroke of good luck a small portion of your potential clients read the
printed copy paper, it may not merit burning through cash for a print advancement. Instagram
turns out extraordinary for advancing something with cool visuals, however few out of every
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odd item or administration has eye-getting components.
1.4.2 IMPORTANCE
Advertising, publicity and promotion all make individuals mindful of your image, yet they're
not indistinguishable.
Trade and development of items - Marketing is astoundingly favourable in evacuation, trade

and development of product and adventures. Things and organizations are brainstormed open
to purchasers by different centre individuals like wholesalers and vendors. Exhibiting is helpful
to maker and buyers both.
Expansion in business - Marketing is a tangled work on remembering different people for

short of what one area. The head publicizing practices join buying, selling, delivering, taking
care of, etc Each limit contains different activities which are performed by a tremendous variety
of individuals. Accordingly, it helps in raising the level of work. As demonstrated by the
sources basically 40% of the whole people is reliant upon advancing directly or by suggestion.
The extended piece of advancing has colossally extended the business level for people.
Opening of pay and pay - Marketing cooks various opportunities to gain benefits in the
demonstration of buying and selling the things and product, through cutting time, spot and
residency utilities. That compensation and theory can be used as advantages in ongoing
undertakings. Displaying should be given the most outrageous significance, as the hidden and
authoritative perseverance of the association wagers upon the power of the advancing action.
Support for Making Decisions - A monetary expert encounters a couple of troubles during
the pattern of creation and flow of items and ventures. He/she requires the particular and huge
information and questions related to their thing and organization. Publicizing measure work
with this capriciousness of monetary experts by outlining a prompt association among creator
and purchaser.
1.4.3 NEEDS
Organizations regularly think assuming they have life span, they don't have to promote. This
attitude of 'every individual who has to be familiar with our business currently accomplishes'
won't work. Anheuser Busch is an extraordinary illustration of an organization that has been
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around for quite a while yet involves publicity as a powerful apparatus for their potential
benefit.
While your image may be notable by the greater part, customers are continually changing
where they are at in their purchaser's excursion. What's more, despite the fact that they haven't
been a possible client before, quite possibly they are making way of life changes that will put
them inside your objective segment. Through predictable advertising, you can remain before
your main interest group and expected purchasers.
A few organizations might arrive at specific achievements and think they never again need to
promote. There is dependably somebody you can arrive at that has barely any familiarity with
your business and new clients progressing into the space of your interest group. Pepsi is
notable, yet at the same time promotes with incredible achievement. They reliably patch up
their missions and add new diplomats to interface with existing and possible clients.
Whenever your business takes part in local area outreach, it to be promoted. As a general rule,
colleagues with nearby associations and noble cause to accomplish something useful locally.
Making a video for online media, running an ad on TV, sending off a web-based media crusade,
or having a devoted point of arrival on the site can have an effect and reach. Working with a
media organization in this space will assist with using best practices for publicity these sorts of
endeavours to increment brand mindfulness.
Regardless of how enormous or little, fruitful or prepared, your business might be, there is no
reason why a business not advertising on a reliable premise. This will generally be a significant
component of business achievement and by keeping steady over the patterns, using your
insight, and being predictable, your business ought to continuously get results from your
endeavors.
1.4.4 ADVANTAGES
• Comfort: When we realize that we need to purchase the result of a specific brand name, we
will not bum through our time in looking out for the best one. We can settle on a decision even
before we go to the market.
• Training of the purchasers: Advertisements assist us with becoming mindful of the

purposes of another item promotion the working of the electronic things. Assuming there are
no commercials, we will always be unable to be familiar with the new organizations that enter
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the market or the presentation of new and better items on the lookout.
• Fair costs: Advertisements decreases the expense of the item by furnishing the organizations
with the upsides of economies of scale and the end of the go between. Subsequently, clients
get merchandise at lower costs. Numerous costly results of bygone eras have come quite close
to the normal masses because of nonstop publicizing and ensuing decrease in costs. Costs of
generally publicized items will more often than not be steady during unfriendly business
conditions tike gloom.
• Better quality: As said prior, the makers generally attempt to hold their old purchasers and
make new ones by presenting an extraordinary change in their item to make them differentiable
from the others. Makers are compelled to keep up with better norms of the ware to hold
shoppers.
• Contact among makers and shoppers: Advertisements give connections or contact

quantities of the item or the help so the customers can report their complaints against the
utilization of specific items with the goal that the quality can be bettered. Subsequently, it
brings the customers and the makers nearer to one another.
1.4.5 DISADVANTAGES
• Everybody is Advertising: The normal individual gets presented to more than 2,000 brand
messages consistently as a result of promoting. That puts forth this showcasing attempt less
successful except if there is a way for an organization to transcend the entirety of that
commotion
• Advertising can't deliver ensured outcomes: Businesses face a challenge when they pay
for promoting. This promoting exertion doesn't accompany an assurance. The organizations
that bought TV spots during the 2020 Super Bowl were paying more than $5 million for a
section. That is a huge interest in something that may not deliver extra incomes.
• The expense of TV promoting at neighborhood TV channels is no less than $5 for each 1,000
watchers during a 30-second business. When the primary spot hits the air, an organization has
likely spent somewhere around $10,000 to make the materials and buy the broadcast
appointment.
• A few promoters keenly make deceiving impressions of their merchandise they present an
extremely ruddy image of their items with the object of expanding their deals. In all actuality,
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their thing is of second-rate quality. To show this point, here is a rundown of probably the most
notorious and misdirecting item guarantees.
• It is without a doubt a fact that compelling publicizing increments deals volume. These
expanded deals require more items, But on the off chance that the makers don't bring down the
costs, the weight of publicizing falls on the shoulders of the purchaser.
• Announcements, banners, and electronic moving pictures are set around significant
convergences, which occupy drivers and people on foot. Glaring neon lights and signs are risks
and have possibly lethal results.
1.5 PROMOTION
MEANING
Promotion is an action or a few exercises where deals of an assistance or item are expanded.
The objective is for these activities to rouse clients to buy the thing promptly rather than
sometime in the not too distant future. Instances of the advancement of deals are fleeting lower
costs, coupons with a couple of pennies off, and "purchase a thing, get another free" offers.
Promotion is normally partitioned into two separate parts. These parts are advancement over
the line, like media advancement. Advancing underneath the line comprises of the numerous
different pieces of advancing a thing. Most of this promotion should be scarcely seen by the
client. This kind of advancement incorporates the advancing of deals, mailing straightforwardly
to customers, expos, as sponsorship, advertising, arrangement of thing, selling specifically,
marketing, and embracing the item.
In advertising, advancement alludes to a promoting correspondence used to advise interest

groups regarding the general benefits of an item, administration, brand or issue, more often
than not influential in nature. It assists advertisers with making an unmistakable spot to clients,
it tends to be either a mental or passionate course.
Promotion is likewise one of the components in the limited time blend or special arrangement.
These are private selling, publicizing, deals advancement, direct showcasing exposure,
informal exchange and may likewise incorporate occasion advertising, displays and expos.
Promotion Advertising Examples
Special promoting can involve similar media as different types of advertisements. Assuming
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you take out a paper promotion, you can incorporate coupons offering 10% off your finishing
administration for first-time clients. You can likewise work it into TV and radio pitches;
assuming your store is having an exceptional deal this end of the week, you'll presumably need
to reference that in your drive-time radio promotions.
By guaranteeing your business has a good cycle set up, you will in like manner put away
opportunity and money in light of more critical adequacy, and your standard of organization to
clients will remain solid, which is splendid for developing a brand reputation and client
dedication.
1.5.1 IMPORTANCE
Promotion helps in making brand mindfulness. With the assistance of different media like the
TV, announcements, radio or neighborhood paper news, you can spread across data about your
image and friends, which assists individuals with figuring out additional about you and
investigate your items and make buys.
In the event that your limited time and advertising technique is approximately organized, it
probably won't be effective in focusing on the "right" crowds. Having a full-evidence and
thoroughly examined special technique and promoting plan can assist you with distinguishing
various sections of customers on the lookout and proposition appropriate answers for your
clients.
Promotion additionally helps in expanding client traffic, The more you advance your image,
the more will the clients are familiar you and your organization and the more will they be keen
on your items.
While limited time procedures are especially significant, advertisers and organizations should
consider a couple of parts of their showcasing blend plan. It is fundamental that organizations
utilize the right media apparatus to focus on their clients. Consequently, Promotion message
has two fundamental purposes-
(1) convincing correspondence,
(2) device of contest.
Promotion is answerable for arousing and animating buyer interest for your item. It can provoke
and animate interest, catch interest from rivals and keep up with interest for you; items even
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against sharp contest.
Obviously, it is underestimated that your item has the ability to fulfil shopper assumptions and
can fill their needs and wants. An axiom nothing can be sold and nothing can bring in cash
(aside from mint) without certain method for advancement.
1.5.2 NEEDS
It is presently insufficient for a business to have extraordinary items. Heaps of organizations
have those as well. Clients need to be aware of an incredible item and be convinced to purchase.
That is the job of advancement.
The fundamental point of promotion is to guarantee that clients know about the presence and
situating of items. Promotion is additionally used to convince clients that the item is better
compared to contending items and to remind clients about why they might need to purchase.
It is essential to comprehend that a business will utilize more than one technique for promotion.
The assortment of limited time strategies utilized is alluded to as the promotion.
The main thing you want to send off a fruitful advancement is information. The more
information you have the more you should rest assured that your advancement will head down
the correct path. To begin with, you really want to conclude why you need to advance and what
it is that you need to advance After you have concluded what you need to elevate you need to
know your interest group and the stages where your main interest group can be best designated.
The following most significant advance is to work with groups. You need to make groups for
each progression of the advancement. To begin with, you need to make a group that will do the
assessment and figure out how much the expense would be and how much income should be
created from the promotion.
Then, you should make a group that will advance your stuff and will be at the front to confront
the clients. One more significant piece of your methodology is to ensure that there is a
beginning and finishing date for it. To wrap things up, let the most recent devices and
programming help you screen and keep record of your limited time crusade so you can choose
which promotion to rehash and which not to.
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1.5.3 ADVANTAGES
Promotion is that they prompt client traffic and deals by offering a lower cost and better
incentive. Everybody adores a deal, taking 25% off the cost of a decent without modifying its
advantages builds the client's view of significant worth. Organizations additionally use deals
Promotion to accomplish other non-income producing targets. At the point when another
business dispatches, for cases, advancements are a method for drawing in clients from
contenders. A beginning up may focus on laying out a client base before it centers around
benefits.
Promotion additionally empowers upselling, where you convince a client to purchase a more
costly thing, and strategically pitching, where you offer a related item to the client. For instance,
you could show some abundance shirts almost a more costly coat, and deal the shirt free with
each overcoat sold. Deals can likewise prompt viral informal exchange that grows your client
base further and empower faithfulness among clients.
Sets out verbal exchange open doors - If you work a retail location, your customary clients are
quite often in a daily practice to purchase from you. Advancements can frequently get your
ordinary clients another motivation to be amazed and pleased by your business which inspires
them to discuss you to their companions.
Makes organization centre around showcasing - Developing an advancement schedule compels

you to anticipate new promoting programs cantered at explicit seasons. On the off chance that
you don't have a devoted showcasing group doing this for you as of now, making an
advancements mindset will make you market with more recurrence and give you more
experience to expand on.
1.5.4 DISADVANTAGES
Conceded Revenue Expenditure: It is conceded income consumption, as the outcomes are

not quick. As promotion possesses a significant piece of the absolute spending plan of the
association. Consequently, putting a huge total in it doesn't really yield prompt outcomes in
this manner restricting its utility.
Distortion of Facts: A significant disadvantage of promotion is the deception of realities in

regards to items and administrations. Promoters as a rule distort stunning/bogus advantages of
an item and make tall professes to energize individuals to enjoy activities prompting their
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advantage, yet went against to shopper's personal circumstance.
Customer's Deficit: Advertising makes wants as buyers have low buying power. It prompts
dissatisfaction. Such discontent is clearly not entirely alluring according to the perspective of
society, especially in the event that it influences a greater part of individuals. Yet, it is
significant assuming it goes about as a prod to social change.
Wastage of National Resources: It is protested that commercial is that it is utilized to

obliterate the utility of merchandise before the finish of their typical time of convenience.
Presently models of autos with ostensible enhancements are, for instance, publicized at such
high strain that the old models must be disposed of well before they become pointless, not that
simply, the most-promoted items are sensitive, delicate, and fragile.
Increase of Needs: Advertising constrains individuals to purchase things they don't require i
it is human senses, to have, to be perceived in the general public, and so forth, are incited by
sponsors to sell items. Now and again, different sorts of requests are progressed to excite
interest in the item. Feelings and feelings are played with to acquire clients.
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CHAPTER-2
COMPANY PROFILE
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2.1 INCEPTION AND BACKGROUND
Ultratech Cement was incorporated in 2000 as Larsen and Toubro. Later it was demerged and
obtained by Grasim and was renamed as Ultra Tech Cement in 2004. Today Ultratech Cement
is a piece of Aditya Birla bunch, is the country's biggest exporter of concrete clinker. UltraTech
Cement Limited has a yearly limit of 52 million tons. It produces and markets Ordinary
Portland Cement, Portland Blast Furnace Slag Cement and Portland Pozzalana Cement. It
additionally produces prepared blend concrete (RMC). Every one of the plants have gotten ISO
9001 affirmation.
The organization has 11 coordinated plants, one white concrete plant, one clinkerisation plant
in UAE, 15 crushing units 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five
terminals, four in India and one in Sri Lanka.
The product markets range nations around the Indian Ocean, Africa, Europe and the Middle
East.
Narmada Cement Company Limited was amalgamated with UltraTech in May 2006.
UltraTech Cement Middle East Investments Limited, an entirely possessed auxiliary of the
Company procured administration control of ETA Star Cement along with its activities in the
UAE, Bahrain and Bangladesh in September, 2010
UltraTech's different auxiliaries are Dakshin Cements, Harish Cements, UltraTech Ceylinco
(P) and UltraTech Cement Middle East Investments.
2021 In August 2021, UltraTech Cement reported plans to increment concrete limit by 19.8
MTPA somewhere in the range of 2022 and 2023. Endless supply of the undertaking, which is
esteemed at Rs. 6,510 crore (US$ 875 million), the limit would ascend to 136.3 MTPA.
2020 UltraTech Cement has focused on the Global Cement and Concrete Association's
(GCCA) '2050 Climate Ambition'. The program targets driving down the CO2 impression of
individuals' activities and items, and their aggregate goal to convey society with carbon
unbiased cement by 2050. UltraTech Cement to contribute Rs. 5,477 crore (US$ 776.99
million) to raise the limit by 12.8 mtpa.
2019 UltraTech turned into the principal concrete organization worldwide to have in excess of
100 MTPA limit in a solitary country outside of China. UltraTech Cement hoped to surpass
25% environmentally friendly power energy commitment to add up to energy utilization by
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2020-21.
2018 Became an individual from EP 100, a worldwide administration drive. Appointed

incorporated unit in Dhar (3.5 MTPA) Acquired concrete business of Binani Cement (6.25
MTPA) Cement limit: 102.75 MTPA.
2017 Acquires Jaypee Cement business (21.2 MTPA) Largest concrete organization in India,
fourth in world (barring China) Cement Capacity: 93 MTPA.
2016 UltraTech Cement securing of concrete units of Jaiprakash Associates Limited. Ultratech
gets 4.09 LT of coal supply. Biggest single concrete organization in India Capacity: 66.3
MTPA March: Grinding plants appointed in Jhajjar, Dankuni, Patliputra.
2014 New crushing unit limit of 1.6 MTPA authorized at Jharsuguda, Orrisa Acquired unit in
Sewagram and GU in Wanakbori, Gujarat with a limit of 4.8 MT Cement limit - 62 MTPA.
2012 Brownfield extensions in Chhattisgarh and Karnataka, crushing unit authorized Hotgi,
Maharashtra, and 1.5 MT at Rajashree, Karnataka Port Based mass terminal of 0.5 MT at
Cochin.
2009 UltraTech to assimilate Samruddhi to frame India's greatest concrete firm. Greenfield
projects, Brownfield developments, Debottlenecking and Cement limit 48.9MTPA, Thermal
power plant limit 503MW.
2008 Completion of the execution interaction to demerge the concrete business of Larsen and
Toubro Limited (L&T) and fruition of open proposal by Grasim, with the last option securing
controlling stake in the recently framed organization UltraTech.
2003 Cement limit 14.12MTPA, Thermal power plant limit 73.5MW.
1998 Merger of concrete business of Indian Rayon and Grasim Cement Capacity: 8.5 MTPA,
Thermal power plant limit 38MW.
1999 Acquired Narmada Cement Company Limited.
1980 First concrete plant set up for Grasim (Vikram Cement) and Indian Rayon (Rajashree
Cement) Established in Jawad in Madhya Pradesh.
2.2 Nature Of Business
UltraTech is India's biggest producer of grey cement, white cement and Ready Mix Concrete
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(RMC). It additionally has a large number of speciality cements that address explicit issues of
knowing clients.
UltraTech Building Products business is a development centre that offers a variety of

deductively designed items to take special care of trendy developments. Circulated air through
autoclaved concrete (AAC) blocks are prudent, light-weight blocks ideal for tall structures,
while dry blend items incorporate waterproofing, grouting and putting arrangements intended
for quicker finish of tasks.
The retail arrangement of UltraTech Building Solutions offers a wide scope of development
items to the end clients under one rooftop. UltraTech spearheaded the UltraTech Building
Solutions (UBS) idea to give individual home manufacturers an all-inclusive resource answer
for building their homes. Today, UBS is the biggest single brand corporate store with more
than 2500 stores across India.
UltraTech has a solidified limit of 119.95 million Tons Per Annum (MTPA) of grey cement.
UltraTech has 22 incorporated assembling units, 27 crushing units, one Clinkerisation unit and
7 Bulk Packaging Terminals. UltraTech has an organization of north of one lakh channel
accomplices the nation over and has a market reach of over 80% across India. In the white
concrete portion, UltraTech goes to advertise under the brand name of Birla White. It has one
White Cement unit and one Wall Care clay unit, with a current limit of 1.5 MTPA. With 130
Ready Mix Concrete (RMC) plants in 50 urban areas, UltraTech is the biggest maker of cement
in India. It likewise has a huge number of speciality cements that address explicit issues of
knowing clients. Our Building Products business is an advancement centre that offers a variety
of experimentally designed items to take special care of trendy developments.
UltraTech spearheaded the Ultratech Building Solution (UBS) idea to give individual home
manufacturers an all-inclusive resource answer for building their homes. This is the principal
dish India multi-classification corporate store taking care of the requirements of individual
home developers (IHBs). The reason for this drive is to draw in with home developers at all
phases of the development cycle, engage them with quality development items and
administrations, and aid the finish of their fantasy homes. Today, UBS is the biggest single
brand corporate store with north of 2500 stores across India.
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2.3 OWNERSHIP OF PATTERN-ULTRATECH CEMENT
Holder's Name No of Shares % Share

No Of Shares 288664987 100%
Promoters 170338945 59.01%
Foreign Institutions 45443233 15.74%
N Banks Mutual 29203719 10.12%
Central Govt 133376 0.05%
Others 10059953 3.48%
General Public 15931717 5.52%
Financial Institutions 14519112 5.03%
Foreign Promoter 2744168 0.95%
GDR 290764 0.1%
2.4 AREA OF OPERATION
ADITYA CEMENT WORKS
Adityapuram Sawa Shambhupura Road Dist. Chittorgarh, Rajasthan - 312622.
ANDHRA PRADESH CEMENT WORKS
Bhogasamudram, Tadipatri Mandal, Anantapur District, Andhra Pradesh - 515 413.
AWARPUR CEMENT WORKS
P.O. Awarpur Cement Project, Taluka: Korpana, District: Chandrapur, Maharashtra - 442
917.
BAGA CEMENT WORKS
Village Baga, P.O - Kandhar, Tehsil: Arki, District: Solan (H.P.) - 171102.
BALAJI CEMENT WORKS
Survey No. 99, Vill. Post Budawada Mandal-Jaggiyapet, District Krishna, Andhra Pradesh-
521175.
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BELA CEMENT WORKS
Jaypee Puram, P.O. Jaypee Puram Rewa - 486450 (M.P).
DALLA CEMENT WORKS
Post: Dalla Distt Sonebhadra Uttar Pradesh - 231207.
GUJARAT CEMENT WORKS
P. O. Kovaya Taluka: Rajula, District: Amreli, Gujarat - 365541.
HIRMI CEMENT WORKS
Village & Post: Hirmi, Taluka: Simga, Baloda Bazar - Bhatapara, Chhattisgarh - 493 195.
JAFRABAD CEMENT WORKS
P B No. 10 Village: Babarkot, Taluka: Jafrabad, District: Amreli, Gujarat - 365 540.
KOTPUTLI CEMENT WORKS
V & P. O. Mohanpura, Tehsil, Kotputli Dist. Jaipur, Rajasthan 303108.
RAJASHREE CEMENT WORKS
Aditya Nagar, Malkhed Road, Tehsil: sedam District: Gulbarga, Karnataka - 585292.
RAWAN CEMENT WORKS
Grasim Vihar Village, PO Rawan, Tehsil: Simga Dist. Baloda Bazar Bhatapara Chhattisgarh -
493 196.
REDDIPALAYAM CEMENT WORKS
Reddipalayam PO, District: Ariyalur, Tamil Nadu - 621 704.
SEWAGRAM CEMENT WORKS
Village: Vayor, Taluka Abdasa, District: Kutch, Gujarat - 370511.
SIDHI CEMENT WORKS
Jaypee Vihar, Majhigawan P.O. Bharatpur, Sidhi - 486776.
VIKRAM CEMENT WORKS
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Vikram Nagar, P.O - Khor Tehsil: Jawad, District: Neemuch Madhya Pradesh - 458 470.
BIRLA WHITE
Birla White Rajashree Nagar, P.O Kharia Khangar, Tehsil: Bhopalgarh, District: Jodhpur,
Rajasthan - 342 606.
2.5 PRODUCT PROFILE
LIST OF PRODUCTS
ULTRATECH PREMIUM
UltraTech Premium's organization containing excellent clinker mixed with sensible measures
of unrivaled impact heater slag having high glass content, gypsum without malicious materials
and ideal PSD (Particle Size Distribution) guarantees its magnificent exhibition year on year.
UltraTech Premium Cement can be utilized for differed fabricating development processes
which incorporate a wide range of PCC, workmanship and mortar works. UltraTech Premium
is additionally widely utilized for mass substantial applications like enormous establishments,
dams, substantial streets among others. It is great for RCC in marine and forceful conditions
because of its better obstruction than assault of sulfates and chlorides. It very well may be
utilized for structures beneath the ground and for those that are in touch with water. UltraTech
Premium, with unrivaled 28-day compressive strength, frames an ideal answer for basic
applications like pieces, segments, pillars and rooftops.
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ULTRATECH WEATHER PLUS CEMENT
Sogginess can enter your home through the rooftop, outside dividers, floors and even from the
establishment. In this manner, to shield the strength of your home from moistness, get your
whole home worked with UltraTech Weather Plus. UltraTech Weather Plus repulses water and
offers better security against suddenness entering the home, it creates high strength substantial
which is tough and profoundly impervious to wet breaking and warm breaking. Ultratech
Weather Plus concrete has serious level of union and usefulness in cement and mortar. This
mixed concrete is reasonable for business and private designs.
Ultratech climate in addition to has been made to successfully fill minuscule openings in the
substantial, break the interconnectivity of vessels and better repulse water, fl arrives in an
extraordinary sealed pack which guarantees no deficiency of concrete during transportation
and capacity. These sacks likewise assist with establishing save its characteristics for a more
extended term.
ULTRATECH CEMENT OPC (ORDINARY PORTLANT CEMENT)
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Ordinary Portland Cement is the most usually involved cement for a wide scope of uses. These
applications cover common, standard, high strength cements, workmanship and putting works,
precast substantial items for example blocks, pipes and so on and specific works, for example,
precast and prestressed cement, unrefined components utilized in the assembling of OPC are;
1. In the type of muds and shales, Argillaceous or Silicates of Alumina.
2. In the type of limestone, chalk, and marl, Calcareous or Calcium carbonate which is a
combination of calcium carbonate and earth.
3. In expansion to the speedy setting time, OPC likewise invests in some opportunity for
restoring. Restoring period is the time taken by cement to get settled totally and keep up with
the dampness for hydration response to happen regularly so that substantial creates solidified
properties over the long run. Restoring assumes a significant part in deciding the primary
honesty of the development.
4. OPC, thus, is characterized into three grades: OPC 33 Grade, OPC 43 Grade, and OPC 53
Grade. The Grade number is the separate compressive strength (in MPa) accomplished
following 28 days of relieving.
ULTRATECH CEMENT PPC (PORTLAND POZZOLANA CEMENT)
Portland Pozzolana cement is common Portland cement personally mixed or bury ground with
pozzolanic materials, for example, fly debris, calcined dirt, rice husk debris and so on
Portland cement clinker is either bury ground or personally mixed with indicated amounts of
gypsum and pozzolanic materials to deliver Portland Pozzolana cement. Pozzolanas without
anyone else don't have cementitious properties however responds with calcium hydroxide
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within the sight of dampness at ordinary temperature to shape compounds having cementitious
properties. The substantial created by utilizing Portland Pozzolana cement has high extreme
strength, is more tough, opposes wet breaking, warm breaking and has a serious level of union
and usefulness in cement and mortar.
2.6 VISION OF COMPANY
To be the leader in Building Solutions.
2.7 MISSION OF COMPANY
To deliver superior value to stakeholders

on the four pillars of
• Sustainability
• Innovation
• Customer Centricity
• Team Empowerment
2.8 GOAL OF COMPANY
• UltraTech Surpasses Its Goal for Doubling Energy Productivity
A critical achievement in UltraTech's undertaking to drive maintainability across its worth

chain and its obligation to move forward environment activity.
• UltraTech's Sustainability Score on DJSI Improves By 15%
UltraTech Cement Limited has enrolled a huge expansion in its score in S&P's Dow Jones
Sustainability Index (DJSI) by 9 to 68. This is an increment of 15% from the earlier year's
score. It is a vital accomplishment in UltraTech's maintainability venture.
• UltraTech monitors 100 million liters of water through substantial reusing
UltraTech Concrete, the prepared blend substantial business of UltraTech Cement Ltd,
accomplished an extraordinary benchmark of saving 100 million liters of water through
substantial reusing, with 2013 as the gauge year.
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• UltraTech resolves to Net Zero Concrete Roadmap reported by GCCA
ninth November, 2021: UltraTech Cement Limited, the biggest maker of dim concrete, white
concrete and prepared blend concrete in India, reported its obligation to the GCCA 2050
Cement and Concrete Industry Roadmap for Net Zero Concrete.
• UltraTech Conserves 100 million Liters of Water Through Concrete Recycling
UltraTech Concrete, the prepared blend substantial business of UltraTech Cement Ltd,
accomplished an extraordinary benchmark of saving 100 million liters of water through
substantial reusing, with 2013 as the gauge year.
• Quality: we convey the agree quality come what may.
2.9 COMPETITORS PROFILE
• Heidelberg Cement
Heidelberg Cement India Limited Plot Number 68, second Floor Sector 44,Gurgaon,
Haryana-122002.
• CEMEX Cement
Cemex India Private Limited 145 NEHRU APARTMENT OUTER RING ROAD
KALKA JI NEW DELHI South Delhi-110019.
• ACC
Concrete House,
121, Maharshi Karve Road, Mumbai - 400 020.
• SHREE CEMENT
Kodla and Benakanahalli, Sedam, Karnataka 585222.
• RAMCO CEMENT
Atmospheres Corporate Center, 98-A Dr.Radhakrishnan Salai Mylapore, Chennai - 600 004.
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2.10 MARKET SHARE
Throughout the most recent ten years, it has developed naturally and inorganically. It has
multiplied its ability to a 100m tons. Ultratech Cement organization has a portion of the overall
industry of 25% as on 2022.
2.11 AWARDS
• UltraTech sacks four honors at National Safety Awards 2020
• Scholarly execution grants and journals conveyed to understudies
• Quality Circle Forum Awards
• UltraTech Cement Wins Eight Awards at CIDCA 2021
• UltraTech wins four honors at ICMA 2021
• UltraTech's Baatgharki Media Campaign Wins Four Awards At Icma 2020
• Scholastic execution grants and note pads disseminated to understudies
• UltraTech packs seven successes at Indian Digital Marketing Awards
• UltraTech Wins Advertiser Of The Year At The Exchange4media Prime Time Awards
• UltraTech Shines atNCCBM National Awards
2.12 ACHIEVEMENTS
• UltraTech's Sustainability Score on DJSI Improves By 15%
• Worldwide Compact: Corporate authority on the planet economy
CSR
UltraTech has faith in the Aditya Birla Group's CSR vision "To effectively add to the social
and financial improvement of the networks in which we work. In this manner and building a
superior, economical lifestyle for more vulnerable areas of society, to contribute successfully
towards comprehensive development and raise the country's human advancement file".
ULTRATECH CEMENT”
Since origin, we are conveying this heritage forward by making substantial moves to co-make
an incentive for business and society. Our emphasis is on medical services, schooling,
supportable occupation, foundation and social change.
MODEL VILLAGES
All the major UltraTech units are pursuing the complete change of a few towns in closeness of
the activities. The end objective of every unit's group is to guarantee that the town councils
become self-economical and our groups become excess, the 502 towns that they are related
with, they have chosen 80 towns that we desire to transform into model towns. In a couple of
years, we hope to see a significant change of these towns. In excess of 38 towns in the
hinterlands have as of now become model town. The Bhibee Village in Chandrapur region is
one such model which has been chosen as one of the five most Smart Villages in Maharashtra
from 3000 towns more than a 30 significant rules assessment.
ACHIEVEMENT
• Connected with a populace of 1.6 million individuals across 502 towns in 16 territories of
India through our CSR drives.
• Disinfection: as a team with the Government of India's Swachh Bharat Abhiyan (Clean India
Mission), we helped fabricate 442 individual latrines and sterilization offices in 38 towns.
Subsequently, every one of the 38 towns have become Open Defecation Free.
• Livelihoods: The 840 Self-Help Groups (SHG) set-up by us engages 8000 families
monetarily and socially.
• Institutions: Over 35000 understudies profited from our exceptional training classes and
profession directing system.
2.14 ORGANISATIONAL STRUCTURE
ULTRATECH CEMENT IS OWNED BY ADITYA BIRLA GROUP
Kumar Mangalam Birla Chairman
Pramod Rajendra President

Rajashree Birla Non-Executive Director
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Vivek Agarwal Chief Marketing Officer
Ashish Dwivedi Chief Executive Officer
K K Maheshwari Vice Chairman
S B Mathur Independent Director
Sukanya Kripalu Independent Director
Alka Bharucha Independent Director
Arun Adhikari Independent Director
Sunil Duggal Independent Director
Atul Dhaga Whole Time Director and CFO
K C Jhanwar Managing Director
Ramesh Mitragotri Chief HR Officer
Sanjeeb Kumar Chattegi Co.Secretary& Compl.Officer
ULTRATECH CEMENT”
CHAPTER-3
KEY FUNCTIONAL AREAS
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HUMAN RESOURCE (HR)
The Ultratech Cement industry assumes a huge part in the monetary turn of events and it is
considered as one of the center areas of the economy. The compelling administration of HR
requires sound HRM frameworks. To foster a sound HRM framework, the association should
have successful HRM rehearses. HRM rehearses that the hierarchical exercises coordinated at
dealing with the pool of human and guaranteeing that the assets are utilized towards the
satisfaction of authoritative objectives. From the general perception scientists accompany a few
compelling places of the orgnisation needs to further develop present HRM rehearses that
upgrade the worker connected with and responsibility. Representative work fulfillment elevate
the hierarchical viability subsequently less worker turnover. The scientists likewise call
attention to that the prepared supervisors might be selected by the administration for the smooth
running to improve worker execution in the work. The diagram of the examination paper is to
speed up organization need to carry out coordinated way to deal with ability the executives
offers amazing open doors for proficient development and improvement, productive inspiration
grade pay scale office, energizing more rewards and social wellbeing estimations. In these days
climate the HR are additionally vital as the monetary resources, innovation and different
perspectives. Human asset is the extremely crucial idea to improve the concrete business in
concentrate on regions.
FUNCTIONS
Preparing and advancement manages refreshing of abilities and skills of the workers through
series of preparing and improvement programs.
The presentation evaluation process is an action that guarantees shared understanding among
subordinate and boss.
Proficient remuneration and compensate process upgrades usefulness, worker maintenance,

and in general hierarchical execution.
In Ultratech, Employee government assistance is adaptable and flexible and different generally
with time and locale, industry, social regard and customs, level of industrialization the normal
social monetary development of individuals and the political belief systems common at a
curious time and it's additionally shaped consented to the age gatherings, likewise socio-social
foundation, and instructive degree of laborers in various enterprises. Modem advancement
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depends on fulfilled workforce and in this association is the meaning of work government
assistance overview was acknowledged for quite a while.
Enrollment is a course of drawing in a pool of grade candidates in order to choose the best fit
among them. Top performing organizations relegate impressive lucid wellsprings of energy to
making excellent determination frameworks
While Ultratech cement creation has customarily been centered around OPC, composite and
impact heater slag cement additionally created and focal piece of the concrete kind arrangement
of makers. Simultaneously Portland limestone and Portland pozzolanic concretes have get
significance, particularly in districts where slag or fly-debris isn't accessible. In the worldwide
setting of cost decrease and CO2 imperatives, concrete makers attempt to bring down the
clinker content in their concretes.
Most of unrefined substances dealt with at a concrete plant are inclinable to unfortunate stream
during recover from reserves, capacity storehouses, or containers. This issue can direct to deal
with disturbs, down time and require successive administrator obstruction. Materials took care
of are frequently dusty, make grating bear of contraption, and stick in chutes and transports, all
adding to decrease concrete result.
Consequently, it is seen that the Ultratech Cement association needs to increment existing
HRM rehearses that further develop representative commitment and responsibility.
MARKETING
The Ultratech Cement can be considered as oligopoly market as every one of the businesses
keep same guidelines of the public authority. Subsequently, the concrete presented by the
organizations remains practically comparable with almost no item separation. It is utilized
practically in each development, Although Nepal isn't created nation and heaps of advancement
exercises are continuing and the interest of concrete is developing step by step for structures,
extension, and street or hydropower project. Nepalese concrete businesses are constantly
flourishing to satisfy the need of concrete, it is fundamental to see how the shoppers are drawn
to the separate Ultratech Cement. To succeed a Manufacturing or association the item ought to
be enjoyed by individuals. Till in Nepal organization adjust OPC 33 Grade just however 53
grade concrete is financially savvy as far as quality, content and rate evaluation it was
additionally contended that reviewing of Ordinary Portland Cement ought to be finished.
Indeed, even it was requested by Mishra and Chaudhary that Inspection from cement as far as
ULTRATECH CEMENT”
quality ought to be done as such that concrete producers could be constrained to keep up with
their quality. With these realities, the deals of the concrete can differ upon the showcasing
endeavors, similar to cost, brand building, administration, media promotions and the altruism
of the organization. Other than that, the strength of the cement is the critical variable to impact
the buyers.
FUNCTIONS
In view of the specialized review, huge scope modernization was dismissed at the current plant.
Rather gauges for steady modernization, focused on towards effectiveness increase and cost
decrease, were recommended.
A proposition to create an unrivaled quality OPC was acknowledged in view of the discoveries
of the statistical surveying. A five-year creation cum-promoting plan was drawn up.
Given the quality picture of the organization and the tepid mentalities saw on the lookout, a
proposition to create and advertise a lower strength OPC at a limited cost, was dismissed.
The CA-MA model for geographic reallocation of deals, as portrayed prior, was suggested for
execution.
A proposition to limit dispersion spreads to just the top metropolitan habitats of designated
locale was dismissed in light of an investigation of Market Potential/Reflection Indices.
The valuing system for new items was worked out. This considered, their creation costs, the
regions and timing of their deals, as well as criticism concerning "what the market can bear"
from the statistical surveying.
It was recommended that the degrees of promoting use be moved forward to match
contemporary patterns. Also, considering its present low reach, changes were recommended in
the payment channels for such use, through ideal media arranging.
Familiarity with the organization's assets didn't appear to have separated through to its
objective purchasers. Therefore, message alterations were recommended. This incorporated the
utilization of "end-utilize educational" publicizing, which appeared to be invited by the
purchaser area studied.
An assortment of measures for both channel and end-client inspiration were suggested. These
incorporated the facilitating of gatherings for brand forces to be reckoned with, the progressing
of credit offices for select channel individuals, cost coupon plans in new send-offs for the two
ULTRATECH CEMENT”
channels and endusers, "pull" creating methodologies, and so on
Taking awareness of the interest supply situation, the organization picture, and the expenses
until now instructed, evaluating at levels somewhat higher than rivalry and matching the
normal expansion rates in building materials was suggested.
Considering the cost versatilities noticed and the aftereffects of the CA-MA model, greatest
and least costs were chalked out for various regions relying upon whether the organization
wished to increment or lessening its portions of the overall industry.
FINANCE
India possesses second spot in both creation and utilization of concrete. India has made a great
deal of potential for improvement in the foundation and development area and concrete
industry is to generally profit from it. Cement industry is one of the developing ventures of the
world and involves a focal spot as one of the fundamental enterprises for improvement and for
its work valuable open doors. Cement is the most consumed material on earth giving work
potential open doors to in excess of 1,000,000 individuals, straightforwardly or by implication.
Cement is essential material for a wide range of development works and it is broadly utilized
in development from littlest structure to biggest constructions like dams, water system works.
It is an industry where gigantic speculations are made by both Indian and Foreign financial
backers. It is currently attempting to accomplish worldwide guidelines underway, security and
productive utilization of energy. The extent of this study relates to monetary execution,
liquidity and productivity of chosen cement enterprises in India. This study is chiefly a
correlation of five years last records of chosen concrete organizations and it means to uncover
the organization's norm in regard to its benefit and liquidity position. This study is primarily
valuable for financial backers to be familiar with the monetary position and settle on an astute
choice on speculation. It is additionally helpful for the public authority since concrete is one of
the main supporters of the nation's GDP.
FUNCTIONS
Financing the development of Ultratech cement plant requires an exhaustive examination of

the market circumstance and determining situations for its improvement before very long.
Notwithstanding, this isn't the main variable that is essential to consider. The fast advancement
of innovation, the rise of imaginative materials and creation techniques in the concrete business
ULTRATECH CEMENT”
additionally affects existing and arranged projects. Lately, advancements, for example, CO2
catch, the utilization of hydrogen and sun powered energy for clinker terminating, and so on,
have been portrayed. Since 1 to 3 years can slip by between the venture thought and the
appointing of the plant, the initiators and different partners should consider the many dangers
related with changes in innovation, request, natural substance and energy costs, and so forth In
this manner, a significant part of PF is the investigation and dispersion of dangers between
project members, which should be sane. Risk assignment between the most skillful gatherings
with the assets and experience to deal with these dangers will be of central significance for
fruitful execution of speculation projects based on project finance. Project finance is typically
brought out through an uncommonly made project organization (Special Purpose Vehicle,
SPV), which fund-raises and deals with the execution of the venture. A typical issue of the last
option is the craving of organizations to oversee the task, notwithstanding the absence of
financial ability to support it.
Rather than PF, the "corporate money" depends on the full liability of the getting organization
for the aftereffects of the speculation project, be they positive or negative. The borrower is
responsible for the obligations with its own capital, which is displayed yet to be determined
sheet. This is one of the key distinctions. To orchestrate project financing, the organization
applies to keeps money with the consequences of a review and itemized project documentation
to demand assets against the future incomes to be produced by the concrete plant. Since the
reimbursement of the obligation would rely altogether upon the pay produced, the loan
specialists would set the reimbursement plan for such a way as to decrease the monetary
gamble. Assuming an organization advancing the development of a concrete plant needed to
embrace the venture with corporate financing, much of the time this capital-concentrated task
would flop because of an absence of monetary potential or exorbitant gamble taking by the
organization.
PRODUCTION
READY MIX CONCRETE (RMC)
Prepared blend concrete (RMC) is a kind of substantial which is made in a Uhratech cement
manufacturing plant, or explicitly known as the clumping plant, as indicated by a given
arrangement of extents, and afterward conveyed to a work site, by truck mounted with blenders.
ULTRATECH CEMENT”
This outcomes in an exact blend, permitting specialty substantial combinations to be created
and executed on building destinations. The clench hand production line which created prepared
blend concrete was worked in 1930s; in any case, the business didn't start to extend until late
80s. From that point forward it has kept on developing fundamentally.
UltraTech has north of 130 READY MIX CONCRETE (RMC) plants in 50 urban communities
across India. Ready blend concrete is in some cases liked over on location substantial blending
as a result of the volume it can create with accuracy of extent of combinations and furthermore
because of decreased work site disarray. Utilizing a pre-decided substantial combination
diminishes adaptability, both in the inventory network and in the genuine parts of the
substantial.
Prepared blend concrete is likewise named as the altered substantial items for business reason.
READY MIX CONCRETE(RMC) alludes to substantial that is explicitly produced for
conveyance to the client's building site in a newly blended and plastic or unhardened state.
Substantial itself is a combination of Portland cement, water and totals involving sand and rock
or squashed stone. In customary work locales, every one of these materials is acquired
independently and blended in determined extents at site to make concrete.
FUNCTIONS
A self-recuperating substantial that decreases drainage and sogginess by up to 80% water Seal
joins the most recent translucent innovation that gives a sound guard against water leakage.
To cover the outer layer of the relative multitude of totals with cement glue, and to mix every
one of the elements of the substantial into a uniform mass.
To blend homogeneously the cement, water, coarse and fine totals, admixtures (whenever
required) and filaments (when given in blend plan) and other material according to work blend
recipe in extent according to foreordained determination to make concrete durable and plastic
which is not difficult to ship, place, conservative, surface, finish and which will set, and
solidify, to give a solid and strong substantial construction.
To gauge the concrete, water, coarse, fine totals and admixtures inside indicated resilience
limits and to keep up with the ideal evaluating of totals.
To keep up with the nature of blend through observing different cycles like blending,
clustering, and so on and controlling the varieties for example fixings extent, dampness, and
so forth
ULTRATECH CEMENT”
Cooling and warming of dry totals in the blend (prior to adding water), whenever expected, to
deliver cement inside indicated temperature limits.
View and print the report of substantial creation, report of delivered cement, clump savvy,
formula insightful and so forth.
BUILDING SOLUTIONS POWERHOUSE
UltraTech Cement Limited is the cement leader organization of the Aditya Birla Group. A $
5.9 billion structure arrangements force to be reckoned with, UltraTech is the biggest maker of
dim concrete, prepared blend concrete (RMC) and white concrete in India. It is the third biggest
concrete maker on the planet, barring China. UltraTech is the main concrete organization all
around the world (outside of China) to have 100+ MTPA of concrete assembling limit in a
solitary country. The Company's business activities length UAE, Bahrain, Sri Lanka and India.
UltraTech has a combined limit of 119.95 million Tons Per Annum (MTPA) of dark concrete.
UltraTech has 22 coordinated assembling units, 27 crushing units, one Clinkerisation unit and
7 Bulk Packaging Terminals. UltraTech has an organization of north of one lakh channel
accomplices the nation over and has a market reach of over 80% across India. In the white
concrete section, UltraTech goes to advertise under the brand name of Birla White.
FUNCTIONS
With 130 Ready Mix Concrete (RMC) plants in 50 urban areas, UltraTech is the biggest maker
of cement in India. It likewise has a large number of speciality cements that address explicit
issues of knowing clients. Our Building Products business is a development center that offers
a variety of logically designed items to take care of trendy developments.
UltraTech spearheaded the UltraTech Building Solutions (UBS) idea to furnish individual
home manufacturers with an all-inclusive resource answer for building their homes. This is the
principal dish India multi-classification corporate store taking special care of the necessities of
individual home developers (IHBs). The reason for this drive is to draw in with home
developers at all phases of the development cycle, engage them with quality development items
and administrations, and aid the fruition of their fantasy homes. Today, UBS is the biggest
single brand corporate store with north of 2500 stores across India.
UltraTech is an establishing individual from Global Cement and Concrete Association
ULTRATECH CEMENT”
(GCCA). It is a signatory to the GCCA Climate Ambition 2050 and has focused on the Net
Zero Concrete Roadmap declared by GCCA. UltraTech is centered around speeding up the
decarbonisation of its tasks. It has taken on new age instruments like the Science Based Targets
Initiative (SBTi) and Internal Carbon Price as well as set aggressive natural focuses through
both EP 100 and RE100. UltraTech is the first organization in Quite a while and the second
organization in Asia to give dollar-based manageability connected securities. UltraTech
attempts to effectively add to the social and monetary advancement of the networks in which
it works in. The Company's social drives center around schooling, medical care, manageable
vocations, local area framework and social causes. UltraTech connects with more than 2.1
million recipients in north of 500 towns in 16 states across India.
RESEARCH & DEVELOPMENT
The Research and Development (R&D) Center at UltraTech Cement has gotten certification
from National Accreditation Board for Testing and Calibration Laboratories (NABL).
NABL is an independent body under the Quality Council of India, and gives authorization to
research facilities for their specialized capability of testing and adjustment inside the given
extent of the lab. Test results from NABL authorize research centers are OK all around the
world and are viewed as comparable to authorizations got by MRA (Mutual Recognition
Agreement) accomplices of International Laboratory Accreditation Corporation.
In the concrete business in India, a large portion of the labs are ISO 9001 guaranteed, yet the
NABL authorization is undeniably more perceived by different partners. NABL licensed labs
use methodology explicitly created to decide specialized capability, in this manner
guaranteeing partners that the experimental outcomes provided by the concerned lab are exact
and solid. The NABL authorization carries higher validity to UltraTech brand as the lab results
will be estimated by both public and worldwide guidelines.
FUNCTIONS
The certification of our R&D Center is relied upon to additionally fortify client certainty and
fulfillment, and build up our image esteem. Large numbers of our dedicated as well as potential
institutional clients visit the R&D Center for doing different tests occasionally, and this
certification will make them more certain of the outcomes created at the Center.
ULTRATECH CEMENT”
An attention on new item advancement, usefulness improvement, decrease in energy utilization
and natural effect have been significant drivers for R&D at UltraTech. Research and
development focuses are the center of item and interaction advancement in the assembling
business, including concrete.
The capacity of R&D to incorporate item and interaction development across all areas of
concrete and substantial assembling rehearses makes it an esteemed accomplice for UltraTech
Cement in its business development direction.
One of Ultratech Cement most recent contributions, UltraTech Premium. It is a Portland

composite concrete which requires 57% less clinker, 52% less nuclear power and 34% less
electrical energy in contrast with Ordinary Portland Cement (OPC) for its creation. The CO2
discharge pace of UltraTech Premium is 56% lower than that of OPC.
In 2018, UltraTech documented four licenses for items which require less normal assets, for
example, non-renewable energy sources and limestone when contrasted with regular items.
These items will ultimately assist with saving water and use squander from different ventures
bringing about lower natural impression.
The Research and Development (R&D) Center at UltraTech Cement likewise got authorization
from National Accreditation Board for Testing and Calibration Laboratories (NABL) in 2018.
The license of our R&D Center is relied upon to additionally fortify client certainty and
fulfillment, and build up our image esteem.
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CHAPTER-4
RESEARCH METHDOLOGY
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4.1 STATEMENT OF THE PROBLEM
Not knowing how to clarify the item or administration you need to sell, Not observing your
market portion, Lack of business office, Invisibility of your, Problems with the cost of your
item, Lack of coordination among showcasing and outreach groups, Not having a promoting
plan, Lack of Brand Image, Professional Reputation, Personal Branding, Not having so great
web-based presence, consequently my review is on 'A Study On Promotion And Advertising
Strategies Of Ultratech Cement'.
4.2 OBJECTIVES OF THE STUDY
Since the cutting edge market is portrayed by over-informed purchasers, over-overwhelmed

items, relentless contest, and quick changes, the market promotion plays a significant part to
play. Fundamental targets of market promotion can be portrayed concerning underneath
expressed points, It is the essential goal of market promotion.
• To study the advertising strategies of Ultratech cement.
• To study about various promotion methods taken by the company.
• To analyse the strength of the company in promotion of brand.
• To offer suggestions to the cement industry based on the findings of the study.
4.3 SCOPE OF THE STUDY
Advertising is frequently viewed as the main method for advertising an organization's

administrations and apparatuses. The extent of promoting is to convey a message to current
clients or conceivably target new clients. It assists an organization with receiving a message or
a snippet of data across to their client base in regards to another item or unique arrangement.
Extent of promoting by financial plan. There is generally a spending plan assigned for
advertising and promotion inside the promoting plan. Extent of publicizing by allotting
expectations. For innovative work, allotting the kind of expectations (TV, on the web, portable,
press, magazine, and so on) in light of the past mission necessities can be more clever after the
past arrangement.
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4.4 LIMITATIONS
• There was a difficulty in identification of source
• Limited access to data.
• This is not an actual data. It’s depending upon Secondary data.
• In depth study is not possible due to constraints of time.
• Secondary data may be biassed, because recent updates may not be available
4.5 RESEARCH METHODOLOGY
Descriptive research method will be adopted for the study purpose to know the promotion and
advertising strategies of the company in depth.
4.6 SOURCE OF DATA
The data will be collected based on secondary source of data, Websites, Publications of the
company
4.7 PLAN OF ANALYSIS
Based on the secondary information collected for the study, the analysis of study will be
highlighted by identifying findings and discussion to know the objectives framed are fulfilled.
ULTRATECH CEMENT”
CHAPTER-5
SWOC ANALYSIS
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SWOC analysis of UltraTech Cements investigations the brand by its assets, shortcomings,
valuable open doors and difficulties. In UltraTech Cements SWOC Analysis, the qualities and
shortcomings are the inner variables though open doors and dangers are the outside factors.
SWOC Analysis is a demonstrated administration structure which empowers a brand like
UltraTech Cements to benchmark its business and execution when contrasted with the
contenders. UltraTech Cements is one of the main brands in the land and development area.
5.1 STRENGTH
The following are the Strengths in the SWOC Analysis of UltraTech Cements:
1. It is India's greatest cement organization.
2. It is the biggest exporter of cement clinkers.
3. It is a piece of the esteemed Aditya Birla Group that helps the brand.
4. It has a yearly limit of in excess of over millions tons.
5. The vast majority of the plants have ISO 9001, ISO 14001 and OHSAS 18001 affirmation.
6. UltraTech Cement Limited has coordinated plants, white concrete plant and many crushing
units in India.
5.2 WEAKNESS
Here are the weakness in the Ultratech Cements SWOC Analysis:
1. Despite the fact that Ultratech gives different other development items and administrations,
however the brand is related with Cement just, so it needs to chip away at situating the brand
as a development materials brand, which can be accomplished by carrying out marking
exercises.
2. It isn't working/trading in US market which is a gigantic market for Cement industry.
3. Brand familiarity with Ultratech is lesser when contrasted with worldwide players.
ULTRATECH CEMENT”
5.3 OPPORTUNITIES
Following are the Opportunities in Ultratech Cements SWOC Analysis:
1. It ought to enter the US market by Mergers and acquisitions.
2. It ought to do overall marking exercises that would assist the brand with developing all in
all.
5.4 CHALLENGES
The dangers in the SWOC Analysis of Ultratech Cements are as referenced:
1. It faces solid contest from worldwide players.
2. Consolidations and acquisitions imply high gamble, so it ought to be cautious while entering
new market.
ULTRATECH CEMENT”
CHAPTER-6
DISCUSSIONS
ULTRATECH CEMENT”
Ultratech cement was sent off in the year 1983 and has given intense contest to match
organizations and presently is probably the biggest maker of cement in the Indian market.
UltraTech Cement centres around forceful advancement technique in its Advertising and
Promotion. It portrays solid connection between the clients and the brand that has huge
relationship created throughout the long term.
Ultratech being important for the Aditya Birla Group and has a yearly creation of 102 million
tons. This gigantic creation makes Ultratech the greatest in India as well as a main concrete
maker around the world.
The advertising effort is a significant piece of advancing an item by any organization, Ultratech
took the assistance of promotions in different correspondence mediums like TV, print media,
and sponsorships to acclimate its items to potential clients.
UltraTech accompanied the slogan "The Engineers Choice" portraying the top-notch quality
and proposing that certified architects support the brand. UltraTech Cement centres around
forceful advancement technique in its showcasing. It portrays solid connection between the
clients and the brand that has huge relationship created throughout the long term.
UltraTech Cement has related with sports like cricket and hockey and to showcase itself as
young brand, it advanced in film marking for Chak De India.
UltraTech Cement has additionally connected itself with Deccan Chargers group and Rajasthan
Royals in the Indian Premium League (IPL). One thing that makes it cherished the most is its
quality endorsement by modelers, developers as well as architects to the degree.
It has reinforced the brand value of UlraTech Cement among engineers, planners,
manufacturers and local area. Super brand chamber respected it with SUPERBRAND grant for
2011 and 2012.
Ultratech Cement has focused more on Television promoting like 'Ghar Ek, Mauka Ek, Isliye
Cement Bhi Desh KaNo.l UhraTech' these arrive at each house and it contacts to the client
intellectually and genuinely about the brand.
Ultratech has a decent connection with their accomplices/vendors who sell their item in market,
by leading occasions and outings.
In the event that you become wildly successful, make it apparent. This appears to the new
mantra at UltraTech Cement, country's biggest cement creator. Having hustled to the highest
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point of the association table through a blend of natural development and vital acquisitions, the
Aditya Birla Group organization has now hit the road in a bid to turn into the most noticeable
brand in the business. It needs to change itself into a structure arrangements supplier from
simply one more cement creator. This methodology, it accepts, will persuade clients to pay
something else for the item additionally, utilizing the organization's non-concrete items, for
example, prepared blend concrete, water-sealing arrangements, blocks and even sand and totals
and subsequently extend the income outskirts.
The organization is driving its vendors to change themselves into suppliers of building
arrangements over to home arrangements from dealers of concrete. UltraTech has consistently
moved forward its image spend and is presently the biggest sponsor in the business.
The organization gloats of an extremely immense and magnificent topographical reach. The
organization doesn't simply target India however it has had the option to vanquish the nation
and across the lines. It has had the option to get to nations like UAE, Bangladesh, Bahrain and
Sri Lanka among others.
UltraTech Cement utilizes the three-level conveyance channel that includes producing
specialist - dispersion retailer and at last the end client. Locally, the concrete is moved to the
wholesalers/vendors from which sub-sellers will gather the concrete. Globally, streets and the
railroad are utilized to move the concrete to the closest port of the bringing in country.
The trigger is the declining wallet portion of cement in the home-development spend. There is
additionally, obviously, the reality of UltraTech's developing size in the business. "Cement is
most frequently the primary structure material to be purchased by families when they begin
assembling their homes however at that point their contribution with item and the brands closes
there itself. Their consideration movements to inside items like paints, tiles and restroom
fittings among others. What's more, the pattern is just getting more grounded as discretionary
cashflow develops and yearnings rise," says Vivek Agrawal, its head advertising official.
This prompted a circumstance where cement is progressively turning into a minor consumption
head for home developers from being the great expense head till 10 years prior. Presently
individuals spend more cash on home insides than raising the design.
Whenever an item possesses such a little wallet share buyers quit fretting over it. This makes
it intense for organizations to separate their item and the item turns into a product. Development
endures and edges take a thump harming organization's drawn out monetary practicality, says
ULTRATECH CEMENT”
Harish Bijoor, brand and showcasing advisor. UltraTech has the most to lose in the event that
the business gets commoditized and retail cost turns into the sole distinctive element in the
commercial centre. The organization is the top financial backer in the business, utilizing its
monetary muscle to race ahead through brown and green field developments and by getting
battling contenders. In most recent three years UltraTech spent almost Rs 10,000 crore in
raising limit and carrying out one more Rs 5,000 crore worth of activities across four areas.
Ultratech began with a plan to carry advancement with its assembling plant which utilizes super
present-day innovation and imported apparatus to deliver concrete. Consequently, this covers
the whole UltraTech Cement advancement and promoting methodology.
UltraTech Cement offers Concrete Lus, Litecon, Duracon, Colourcon, Fibrecon, Thermocon,
Hypercon, Pervious, Decor, Free Flow and Stainless. This gives a knowledge in the item
technique in the limited time promoting of UltraTech Cement. It is the biggest exporter of
cement clinker and the Portland impact heater slag cement has better substantial functionality,
simpler completion capacity, tighter tone, and flexural strength. Portland pozzolona concrete
is a combination of standard concrete with pozzolanic materials. Its brands incorporate
UltraTech concrete.
UltraTech Ready Mix Concrete, UltraTech Xtralite and UltraTech Building Solution. It
additionally fabricates Tile Adhesive, Repair items, flooring tirades, water sealing items, Indus
tri al/Precision Grout, Plasters, Masonary items, Autoclaved Aerated Concrete Block.
UltraTech - Looking Ahead
We take a gander at the patterns arising in this area and investigate how UltraTech can use
these for its potential benefit in the illumination of its upper hands.
Cost initiative: Striving to turn into an expense chief through setting up hostage power plants,
or potentially up-degree of innovation to improve efficiency, is progressively becoming basic
for enormous concrete players in this area.
Rising Exports: Due to the rising development movement in the Middle-East, commodities
will comprise a significant deals driver. Henceforth, the next few years would see organizations
scrambling for bases on the Western coast to limit their commodity transportation costs.
ULTRATECH CEMENT”
Retail locations: A remarkable idea, which Ultra Tech is exploring different avenues regarding
as of late, and one that is significant for what's to come, is to keep setting up retail locations.
Different organizations like Asian paints, and most as of late Tata Steel have attempted a
comparative idea.
Collaborations with Grasim: The two organizations under the ABG flag can take advantage
of functional cooperative energies in unrefined components acquirement, producing, normal
marking, vendor systems administration, planned operations, and trade of key staff.
Ready Mix Concrete: Finally, one of the new patterns in this area is the attention on prepared
blend concrete. Along these lines, an early innovation and limit working in this space would
decide the essential moves of concrete organizations later on.
ULTRATECH CEMENT”
CHAPTER-7
FINDINGS AND CONCLUSION
ULTRATECH CEMENT”
7.1 POSITIVE FINDINGS
• Ultratech Cement growth has been increased compare to earlier, due to there
concentration more on promotion and advertising strategy.
• Ultratech Cement gives some suggestion to the customers while constructing a building
and suggest some needs to customers.
• The advertising and promotion strategies done by Ultratech Cement is better at present,
Advertisement is the main pillar for growth of it.
• The way of advertising of the product is giving some knowledge to the customers .
• The Strength, Durability and the variety of the product is the mainly liked by Customers
and Engineers.
7.2 NEGATIVE FINDINGS

• Some Advertisement do not reach to all the customers, some people don’t recognise the
brand and no knowledge about it.
• Some customers says that Ultratech Cement promotion and advertising do not reach the
point and the advertisement are not fully promotable.
• The promotion work and the cost of advertisement is high.
7.3 CONCLUSION
As India is the second biggest maker of cement on the world numerous enormous player
presents in the market after that Ultratech cement expands his portion of the overall industry
because of the great development pace of land.
On account of ceaselessly development of UltraTech cement after little year organization might
happen top concrete maker in India.
After swoc examination of UltraTech, I observed that organization has numerous strength, yet
not many shortcoming additionally present, there are different open doors for organization in
India and other Asian nations in tight of the fact that the framework is constantly creating.
Organization has won the best Employer grant in 2007, so youthful age have different
profession potential open doors in it. In general execution of organization is expanding
persistently in every area like as Production, HR, Marketing it is really great for organization
it is soon going to lay out a solid brand name in the business because of good quality and
ULTRATECH CEMENT”
rumoured picture is making it restrictive from its rivals.
Aditya Birla bunch has fabricated new open doors in India by utilizing huge number of Indians
and continually captivating themselves to have a manageable climate.
They have held up to its aphorism in building more grounded connections among clients and
their image. They are and will be one of the main organizations to carry development to the
concrete business.
The work insight of this Project had given me absence of information about the business,
procedures of advancement and publicizing. In the wake of meeting the different Dealers and
Customers of Ultratech Cement.
ULTRATECH CEMENT”
CHAPTER-8
SUGGESTIONS AND RECOMMENDATIONS
ULTRATECH CEMENT”
8.1 SUGGESTIONS
• To raise the promotion and advertising of Ultratech Cement in such region there is a need
of time-to-time gatherings, workshops and program connected with it.
• There ought to be offers given to the client by the Ultratech Company.
• There should be more limited time exercises done in sub sellers and outside Bangalore.
• The cost of the Ultratech Cement bought to be helpful to purchase for the clients.
• The organization should work on its stock as the interest for the cement can be handily met.
• Ultratech Company should focus on the rural markets and provincial business sectors as they
are giving a decent showcasing opportunity nowadays.
8.2 RECOMMENDATIONS
An aggressive vision for decarbonization of concrete and cement isn'tjust an issue of increasing
the utilization of low-carbon materials and putting the area on a Paris-viable pathway. It is
additionally about gathering the vision set out in the SDGs: a more adaptable, cleaner living
climate for the 100 million individuals who are relied upon to move to urban communities over
the course of the following 10 years, and for the very nearly 4 billion individuals living in urban
areas today.
Before very long, enormous amounts of substantial will keep on being utilized, and changing
how it is made to drastically diminish the utilization of Portland cement is fundamental. As
Section 3.3 clarifies, low-clinker and novel concretes that delivery far less outflows underway
are equipped for matching the exhibition of Portland cement. Some as of now perform better
compared to customary cement in specific applications.
Today, these choices are seldom all around as practical as Portland cement, and they face
imperatives as far as natural substance supply, obstruction from clients and the trouble of
increasing industry interest. The test is to conquered these boundaries by means of a blend of
strategy systems, improved cooperation, a purposeful exertion on dispersing best practice and
designated R&D. By making the circumstances for a rush to the top, the area might turn into a
low-carbon pioneer.
There is no straightforward equation or silver projectile. Additionally, while this paper centers
ULTRATECH CEMENT”
around the many energizing open doors around clinker replacement and novel cement, more
prominent activity is likewise required on energy effectiveness, supportable fills and interests
in CCS.
However, it is very much practical that the cement and substantial area can convey the quick
decarbonization expected to keep the increase in worldwide temperature well beneath 2°C, and
as close as conceivable to 1.5°C above pre-modem levels. Current models demonstrate this can
be accomplished through steady advances, and can depend to a huge degree on CCS
innovation. In any case, other, more problematic pathways could be sped up by new plans of
action, propels in material science, advanced change and an insurgency in the more extensive
assembled climate.
The possibility of ground breaking movements coming from inside the cement and substantial
area ought to be seen close by new open doors - or dangers - coming from outside the area.
Developments in availability, remote observing, prescient investigation, 3D printing and
metropolitan plan are changing conventional stockpile chains inside the more extensive
development area, with possibly enormous ramifications for substantial interest. A portion of
these advances might appear to be into the great beyond, yet it merits reviewing how rapidly
the power area changed once suppliers of environmentally friendly power advances, for
example, sun based and wind moved from being specialty players to problematic contenders.
A worldwide arrangement for cement area decarbonization could be established in area explicit
difficulties and open doors. The accessibility of a given material, the nearby environment and
soil conditions, admittance to essential money and innovation, and material/development
guidelines all differ across locales and decide the arrangement of choices accessible to cement
and substantial makers. Network between areas or urban communities matters as well, as far
as framework arranging, yet in addition for characterizing which development materials can be
financially exchanged.
ULTRATECH CEMENT”
BIBLOGRAPHY
https://www.ultratechcement.com/
https://en.wikipedia.org/wiki/UltraTech Cement
https://livrosdeamor.com.br/
https://shodhganga.inflibnet.ac.in/handle/10603/185603
https://www.mbaskool.com/marketing-mix/products/17058-ultratech-cement.html
https://economictimes.indiatimes.com/ultratech-cement-
ltd/infocompanymanagement/companyid-3027.cms
https://niti.gov.in/planningcommission.gov.in/docs/aboutus/committee/wrkgrp11/wg11_ceme
nt.pdf
https://www.ibef.org/industry/cement-presentation
https://www.mbaskool.com/marketing-mix/products/17058-ultratech-cement.html
https://brandyuva.in/2019/12/ultratech-cement-marketing-strategies.html
https://www.aarkstore.com/construction/684796/ultratech-cement-ltd-strategy-swot-and-
corporate-finance-report
https://sustainability.adityabirla.com/pdf/reportspdf/ultratech-cement-sustainbility-report-
2018-19.pdf
The Report is Generated by DrillBit Plagiarism Detection Software
Submission Information
Author Name Manoj K

Title 3rd Sem MBA 2022
Paper/Submission ID 475633
Submission Date 2022-03-18 11:23:09
Total Pages 52
Document type Dissertation
Result Information
Similarity 7%
10 20 90
Sources Type Report Content
Internet
0.87%
Journal/
Student
Publicatio
Paper
n 2.19%
4.29%
Words < 14,
1.87%
Exclude Information
Quotes Excluded
References/Bibliography Excluded
Sources: Less than 14 Words Similarity Excluded
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A Unique QR Code use to View/Download/Share Pdf File

DrillBit Similarity Report
7
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18 A C-Poor (41-60%)
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SIMILARITY % MATCHED SOURCES GRADE
LOCATION MATCHED DOMAIN % SOURCE TYPE
1 CAPITAL BUDGETING AT ULTRATECH CEMENTS LTD By Student Paper

16UJ1E0038 - 2019, JNTUH 1
2 inba.info Internet Data

1
3 MBA Report Submitted to MR Scholar Asso., Bangalore by NAVEENA Student Paper
C 15TUCMD026 1
4 Publication
Thesis submitted to shodhganga - shodhganga.inflibnet.ac.in <1
5 A STUDY ON BRAND STRATEGIES OF KINARA GRAND BY MR Student Paper
CHITTEM SAI ABHIJAY REDDY Yr-2021 SUBMITTED TO AMITY <1
UNIVERSITY
6 Student Paper
Student Report Submitted to Bangalore University by 14XWCMD109 <1
7 ABBS College MBA Student Report Submitted to MR Scholar Asso., Student Paper
Bangalore by 15YUCMD235 <1
8 Student Report Submitted to Bangalore University by 14XWCMD106,

Student Paper
Sambhram <1
9 AN EXPERIMENTAL INVESTIGATION ON HIGH STRENGTH

BINARY BLENDED POLYMER HYBRID CONCRETE USI BY Student Paper
<1
18RT1D2011 YR 2020, JNTUH
10 FIXED ASSET MANAGEMENT ULTRATECH BY 15N01E0086 YR-

2021 SUBMITTED TO JNTU Student Paper
<1
11 Publication
Local Variations in Rainfall Trends in the Manchester Region by E-1964 <1
12 A Review on Application of Blockchain in 5G and Beyond Networks Publication
Taxonomy, Field by Tahir-2020 <1
13 A STUDY ON FINANCIAL STATEMENT ANALYSIS KESORAM

Student Paper
CEMENT BY 19571E0046 Yr-2021 SUBMITTED TO JNTU <1
14 Barley Yellow Dwarf Luteovirus (BYDV) Infectivity of Alate Aphid

Vectors in Nort by J-1996 Publication
<1
15 A PROJECT REPORT ON REWARD SYSTEM ON THE
MOTIVATION LEVELS OF EMPLOYEE AT By 177R1E0023 2019, Student Paper
<1
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16 CAPITAL STRUCTURE EBIT AND EPS ANALYSIS BY

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“A STUDY ON PROMOTION AND ADVERTISING

STRATEGIES OF ULTRATECH CEMENT”

forthe award of the degree of

MASTER OF BUSINESS ADMINISTRATION

EAST WEST COLLEGE OF MANAGEMENT

Place: Bangalore Name: MANOJ K

Date: Reg no: 20UHCMD060

Registration Number : 20UHCMD060

Title of Dissertation : A STUDY ON PROMOTION AND

Name of the Guide : Ms. Supriya P

Dissertation ID number(s) in : 475633

Signature of Guide Signature of the Principal/Director

Guide Name: Ms Supriya P

4 STATEMENT OF THE PROBLEM 48

7 FINDINGS AND CONCLUSION 58-60

SUGGESTIONS AND 61-63

The study entitled with “A STUDY ON PROMOTION AND ADVERTISING STRATEGIES OF

Helped by reasonable Government international strategies, a few unfamiliar players, for

Cement assembling is an incredibly energy-serious technique for handling. The energy

As the wellbeing history of manufacturing plant representatives and certain occupants of

1.2 MACRO SCENARIO

The cement business to be counselled while arranging/marking reciprocal and multilateral

The pace of increment of cost of workers as a level of absolute consumption is expanding at a

1.2.3 CURRENT SCENARIO

1.2.4 FUTURE PROSPECTS

1.3 MICRO SCENARIO

The best 20 organizations representing around 70% of the all-out creation.

Two expense saving as of late arising in the cement business:

Subsequently, organizations with higher reliance on rail lines, liable to benefit.

(a) Limestone, slag, iron mineral, aluminous dirt and fly-debris.

The Indian Saga

"Lockdown-drove request disturbance was the most noteworthy in Q1FY21 because of

The street ahead for cement Industry - 2030

1.3.3 CURRENT SCENARIO

1.4 THEORETICAL BACKGROUND

• Advancement is one of a few significant parts to advertising.

• Advertising is only one approach to advancing an item.

Trade and development of items - Marketing is astoundingly favourable in evacuation, trade

Expansion in business - Marketing is a tangled work on remembering different people for

• Training of the purchasers: Advertisements assist us with becoming mindful of the

• Contact among makers and shoppers: Advertisements give connections or contact

In advertising, advancement alludes to a promoting correspondence used to advise interest

Promotion Advertising Examples

(1) convincing correspondence,

(2) device of contest.

Makes organization centre around showcasing - Developing an advancement schedule compels

Conceded Revenue Expenditure: It is conceded income consumption, as the outcomes are

Distortion of Facts: A significant disadvantage of promotion is the deception of realities in

Wastage of National Resources: It is protested that commercial is that it is utilized to

2018 Became an individual from EP 100, a worldwide administration drive. Appointed

2003 Cement limit 14.12MTPA, Thermal power plant limit 73.5MW.

1999 Acquired Narmada Cement Company Limited.

2.2 Nature Of Business

UltraTech Building Products business is a development centre that offers a variety of

2.3 OWNERSHIP OF PATTERN-ULTRATECH CEMENT

Holder's Name No of Shares % Share

2.4 AREA OF OPERATION

ADITYA CEMENT WORKS