SEMESTER-III

BACHELOR OF MANAGEMENT STUDIES

DEPARTMENT OF FINANCE AND BUSINESS ECONOMICS,
Faculty of Applied Social Sciences and Humanities
Category I

DISCIPLINE SPECIFIC CORE COURSE -7 (DSC-7) – : INTRODUCTION TO BUSINESS

ANALYTICS

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course
Practice (if any)
Introduction to Business 4 3 0 1 Class XII Basics of Statistics
Analytics (DSC 7)

Learning Objectives
● Familiarise students with basics of predictive and prescriptive analytics in order
to solve some business problems using different types of data
● Students should be able to solve business problems, analyse data sets using
various relevant statistical software packages, and interpret and effectively
communicate the results

Learning outcomes
On successful completion of the course the learner will be able to:
● Understand fundamental concepts in machine learning
● Build basic models in statistical software
● Interpret results
● Compare results of different models to select the best fit
● Drive business decisions using model output

SYLLABUS OF DSC-7
Unit 1: Introduction to Business Analytics and Descriptive Analytics (14 hours)
Introduction to Business Analytics: Role of Analytics for Data Driven Decision Making; Types:
Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics. Introduction to the concepts
of Big Data Analytics, Web and Social Media Analytics. Overview of Machine Learning Algorithms.
Introduction to relevant statistical software packages and carrying out descriptive analysis through it.

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Unit 2: Predictive Analytics 1 (9 hours)
Simple Linear Regression: Estimation of Parameters, validation of simple linear regression model,
Coefficient of determination, Significance tests, Residual analysis, Confidence and Prediction
intervals.
Multiple Linear Regression: Interpretation of Partial regression coefficients, working with
categorical variables, Multi-collinearity and VIF, Outlier Analysis, Auto-correlation, transformation
of variables, variable selection in regression model building.

Unit 3: Predictive Analytics 2 (9 hours)

Logistic and Multinomial Regression: Logistic function, Estimation of probability using logistic
regression, Omnibus Test, Wald Test, Hosmer Lemshow Test, Pseudo R Square. Model
Performance: Classification table (sensitivity, specificity, accuracy paradox, precision, F score),
Gini coefficient, ROC, AUC, methods for determining the optimal cutoff probability.

Unit 4: Machine Learning Models (13 hours)

Decision Trees: Introduction, Chi-Square Automatic Interaction Detection, Bonferroni Correction,
Classification and Regression Tree, Gini Impurity Index, Entropy, Cost based splitting Criteria,
Ensemble Methods, Random Forest.
Clustering: Introduction, Distance and Dissimilarity measures used in clustering, Quality and
Optimal Number of clusters, Clustering Algorithms, K-Means clustering, Hierarchical Clustering.

Practical component (30 hours)

Practical Exercises:
1. Prepare and import data (financial data of companies, macroeconomic data, primary data
collected through questionnaires). Calculate and interpret descriptive statistics on R/Python.
2. Perform simple OLS regression on R/Python and interpret the results obtained.
3. Test the assumptions of OLS (multicollinearity, autocorrelation, normality etc.) on R/Python.
4. Perform regression analysis with categorical/dummy/qualitative variables on R/Python.
5. Perform probabilistic regression models (logit and probit) along with validation tests and
classification table on R/Python.
6. Apply and interpret the results of decision trees and clustering models on R and Python.

Essential/recommended readings
1. Business Analytics: The Science of Data Driven Decision Making, First Edition (2017), U
Dinesh Kumar, Wiley India.

Suggestive readings
1. Introduction to Machine Learning with Python, Andreas C. Mueller and Sarah Guido, O'Reilly
Media, Inc.
2. Data Mining or Business Analytics – Concepts, Techniques, and Applications in Python.
GalitShmueli, Peter C. Bruce, Peter Gedeck, and Nitin R. Patel. Wiley.
3. Relevant Case Studies from different functional domains of business to be used while covering
the Predictive Analytics and Machine Learning models. Following Case Studies may be taken
up along with the course topics:
■ Merton Truck Company (HBS Case).

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 ■ Supply Chain Optimization at Madurai Aavin Milk Dairy (IIMB Case).
■ Red Brand Canners (Stanford Case); Managing Linen at Apollo Hospitals (IIMB Case).

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

DISCIPLINE SPECIFIC CORE COURSE – 8 (DSC-8): MACROECONOMICS

Credit distribution, Eligibility and Prerequisites of the Course

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of
Lecture Tutorial Practical/ criteria the course
Practice (if any)
Macroeconomics 4 3 1 0 Class XII Basic
(DSC 8) Microeconomics

Learning Objectives
● Determination of and linkages between major economic variables; level of output and prices,
inflation, interest rates and exchange rates.
● The course is designed to study the impact of monetary and fiscal policy on the aggregate
behaviour of individuals.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand the determination of key macroeconomic variables.
● Describe models of determination of equilibrium outputs, prices and rate of interest.
● Analyse the role of the Government in an economy and examine how it uses its fiscal and
monetary policy to influence macroeconomic variables.
● Explain the working of an open economy

SYLLABUS OF DSC- 8
Unit 1 (6 hours)
Basic understanding of Ancient Indian Economy, Wealth and its various aspects as per Vedic
Philosophy; Kautilya’s view on Ways of Financial Management and Economic Governance,
Proposition of Welfare states and Good Governance by Kautilya as the foundation of strong Indian
Economy; Relevance of Kautilya’sArthsashtra in making of modern and advanced India.
Unit 2 (18 hours)
Classical theory of income and employment: Quantity Theory of Money–Cambridge version,
Classical aggregate demand curve, Classical theory of interest rate, effect of fiscal and monetary
policy.

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Simple Keynesian model: goods and money market equilibrium, changes in equilibrium, multiplier,
effect of fiscal and monetary policy; IS-LM model: properties of IS-LM curves, factors affecting the
position and slope of IS-LM curves, determination of equilibrium income and interest rates, effect of
monetary and fiscal policy; slopes of IS-LM curves and effectiveness of fiscal and monetary policies.
Unit 3 (9 hours)
Inflation: meaning; demand and supply side factors; natural rate theory; monetary policy-output and
inflation (monetarist view); Phillips curve: short run and long run.
Unit 4 (12 hours)
Brief introduction to Balance of Payment (BOP) account; market for foreign exchange and exchange
rate; monetary and fiscal policy in open economy; Mundell Fleming model: perfect capital mobility
and imperfect capital mobility under fixed and flexible exchange rate.

Essential/recommended readings
1. Froyen, R. P. (2011): Macroeconomics-theories and policies (8th Edition). Pearson.
2. Dornbusch and Fischer (2010): Macro economics (9th Edition).Tata McGraw Hill.N
3. Gregory Mankiw (2010). Macro economics (7th Edition).Worth Publishers
4. Kautilya’sArthashastra-The way of Financial management and economic governance
(2012)(6th Edition ) Jaico Publishing House

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

DISCIPLINE SPECIFIC CORE COURSE– 9 (DSC-9): ORGANISATIONAL BEHAVIOUR

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credit Credit distribution of the Eligibility Pre-
s course criteria requisite of
Lecture Tutoria Practical the course
l / (if any)
Practice
Organisational 4 3 1 0 Class XII None
Behaviour
(DSC 9)

Learning Objectives
● Course presents an integrated view of human behaviour in organisations.
● Building understanding of individual and group behaviour at work for improving the effectiveness
of organisations.

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Learning outcomes
On successful completion of the course the learner will be able to:
● Understand the importance of Organisational Behaviour as a field of study.
● Understand the role of Perception, personality and learning in explaining Individual behaviour
and to apply different motivational theories and leadership styles to increase the productivity and
job satisfaction of employees.
● Understand the foundations of group behaviour and the framework for
organisational change and development.
● Identify methods to enhance individual and Organisational wellbeing and resolve organisational
problems.

SYLLABUS OF DSC-9
Unit 1: Core Concepts in OB in Managing Individual Behaviour (12 hours)

Conceptual Foundations and Importance of organizational Behaviour. Perception and Attribution:

Concept, Factors affecting Perception, Attribution theory, Perceptual Organization and Errors in
Perception. Personality: Concept, Factors affecting personality and Theories. Learning: Concept and
Theories of Learning, Concept of Reinforcement, Schedules of Reinforcement.

Unit 2: Motivation at work, Interpersonal relations & Change Management (12 hours)
Motivation: Concepts and their application, Content theories (Maslow, McClelland and Herzberg’s
Theories); Process theories (Expectancy theory, Equity theory). Analysis of Interpersonal
Relationship: Transactional Analysis, Johari Window. Organisational Change: Concept, Resistance
to change, managing resistance to change, Kurt Lewin Theory of Change.

Unit 3: Leadership and Group Processes (9 hours)

Leadership: Trait Approach, Behavioural theories (Ohio and Michigan State Studies, and Blake &
Mouton’s Managerial grid), and Contingency theories (Fiedler’s Contingency Model, Hersey &
Blanchard’s Situational Leadership Model) Contemporary Leadership issues: Charismatic,
Transactional and Transformational Leadership. Groups and Teams: Definition, Stages of Group
Development, Group Processes-Group Cohesiveness, Group Think, Group Shift.

Unit 4: Managing Conflict and Enhancing Wellbeing (12 hours)

Organisational Power and Politics: Concept, Sources of Power, Tactics to gain power in
Organizations. Nature of organisational politics. Conflict: Concept, Sources, Types, Stages of
conflict, Management of conflict. Well-being at Work: Importance and Impact of employee
emotions and emotional intelligence in organisations. Work stress and its management.

Essential/recommended readings
1. Stephen P. Robbins, T. A. (2016). Organisational Behavior. Pearson.=’
2. Aswathappa, K., & Reddy, G. S. (2009). Organisational behaviour (Vol. 20). Mumbai:
Himalaya Publishing House
3. Luthans Fred, Organisational Behaviour, Tata Mc Graw Hill.

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 4. Singh Kavita, Organisational Behaviour, Pearson.

Suggestive readings
1. Greenberg Jerald and Baron Robert A.: Behavior in Organisations: Understanding and
Managing Human side of work, Prentice Hall of India

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

DISCIPLINE SPECIFIC ELECTIVE – MARKETING (DSE-1)

DSE 1: RETAIL MANAGEMENT

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Cre Credit distribution of the Eligibility Pre-requisite of
dits course criteria the course
Lectu Tutori Practic
re al al/
Practic
e
Retail Management (DSE 1) 4 3 1 0 Class XII Basics of
marketing

Learning Objectives
● Understand the concept and characteristics of retailing, emerging trends, and the evolution
of the Indian retail industry.
● Gain knowledge about store location selection and store planning, including trading area
analysis, site selection, store design and layout, and effective retail space management.
● Develop an understanding of retail marketing and merchandising, including retail marketing
mix, advertising and sales promotion, CRM, buying organization formats and processes,
merchandise planning, and pricing strategies.
● Acquire knowledge about the various elements/components of retail store operation, store
administration, inventory management, customer service, store maintenance, and store
security.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Describe the concept and characteristics of retailing and explain the emerging trends and
evolution of the Indian retail industry.
● Analyze the characteristics of trading areas and evaluate different types of store locations
based on the trading area analysis.

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● Develop a retail marketing plan that includes the retail marketing mix, advertising and sales
promotion strategies, store positioning, and CRM strategies.
● Formulate pricing objectives, strategies, and types of pricing based on external factors that
impact a retail price strategy.
● Recognize and understand the operations-oriented policies, methods, and procedures used
by successful retailers in today’s global economy.

SYLLABUS OF DSE 1
Unit 1: Introduction to Retailing and Retail Formats (12 hours)
Introduction to Retailing: Definition, Characteristics, emerging trends in retailing, Evolution of
retailing in India, Factors behind the change of Indian retail industry. Retail Formats: Retail
institutions by ownership, Retail institutions by Store-Based Strategy Mix, Web, Non-store based,
and other forms of Non-traditional Retailing.

Unit 2: Choosing a Store Location and Store Planning (12 hours)

Choosing a Store Location: Trading-Area analysis, characteristics of trading areas, Site selection,
Types of locations, location and site evaluation. Store Planning: Design & Layout, Retail Image Mix,
effective retail space management, floor space management.

Unit 3: Retail Marketing (12 hours)

Retail Marketing: Retail Marketing Mix, Advertising & Sales Promotion, Store Positioning, CRM.
Retail Merchandising: Buying Organization Formats and Processes, Devising Merchandise Plans,
Shrinkage in retail merchandise management, Markup & Markdown in merchandise management.

Unit 4: Merchandise Pricing and Retail Operations (9 hours)

Merchandise Pricing: Concept of Merchandise Pricing, Pricing Objectives, External factors affecting
a retail price strategy, Pricing Strategies, Types of Pricing. Retail Operation: Elements/Components
of Retail Store Operation, Store Administration, Store Manager – Responsibilities, Inventory
Management, Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store
Security.

Essential/recommended Readings (latest edition of readings to be used)

1. Berman, B., & Evans, J. R. (2012). Retail management. Pearson Education.
2. Vedamani, G. G. (2010). Retail management: Functional principles & practices. Jaico
Publishing House.

Suggested Readings (latest edition of readings to be used)

1. Cullen, P., & Newman, A. (2014). Retailing: Environment & operations. Cengage Learning

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 EMEA.
2. Bajaj, K., Tuli, G., & Srivastava, R. K. (2017). Retail management. Oxford University Press.
3. Singh, H. (2017). Retail management. S. Chand Publishing.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time

DISCIPLINE SPECIFIC ELECTIVE – MARKETING (DSE-2)

DSE 2: MARKETING OF SERVICES

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credit Credit distribution of Eligibility Criteria Pre-requisite
s the course of the course
Lectu Tutor Practic
re ial al/
Practic
e
Marketing of Services 4 3 1 0 Class XII Basics of
(DSE 2) Marketing

Learning Objectives
● Understand the emerging service environment in India and the world. It emphasises the
distinctive aspects of Services Marketing.
● Aims at equipping learners with concepts and techniques that help in taking decisions
relating to various services marketing situations.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand the Concept and Importance of Services.
● Discuss the relevance of the services in the Indian economy.
● Examine the characteristics of the services in various industries.
● Analyse the role and relevance of Quality in Services.

SYLLABUS OF DSE 2
Unit 1: Introduction to Services Marketing (9 hours)
Defining a Service; Increasing Importance of Services; Nature of Services; Intangibility;
Distinguishing Features of a Service; Managing Services; The Service Product; Relationship of
Services and the organization; Services as an Opportunity; Service Industry across the world.

35
 Unit 2: Relevance of Services (12 hours)
Emergence of The Service Economy; Outsourcing and Services; Overview of The Indian
Economy; Services Sector in The Indian Economy, (Major players, Major services offered,
Major centres; Circumstances that contributed to the Services boom in the Indian economy;
Role and relevance of Services to the Indian economy; Classification of Services; Variety of
Services offered by Indian organizations, Intangible and Tangible Services.

Unit 3: Differentiating Services (12 hours)

Distinguishing Features; The service; Promotion; Price; Place; People; Physical evidence;
Process; Elements of Positioning; Service Differentiation; How Indian companies have been at
the forefront of the Services industry; What do Indian companies offer to companies seeking
Services support; Services as a source of competitive advantage; Increasing integration of
Services with organizational plans and activities; Internal Services and External Services,
Features, Relevance, Examples; Services Trainings and Hiring; Motivation and Employee
Management in the Services sector; Factors affecting attempts of Services Differentiation.

Unit 4: Quality and Strategies (12 hours)

Defining Service Quality; Researching Service Quality; Service Quality Benchmarking
(Servqual, TUV, ISO etc.); Setting Quality Standards; Managing the Marketing Mix for Quality;
Organizing and Implementing Service Quality; Factors affecting Service Quality Management;
Customer and Customer Value Proposition and Value Creation n Services; Managing the
Service Encounter; Blueprinting; Managing Customer Demand, Frequency, Quality, Training,
Content and Context; Developing Relationships with Customers; Distribution Strategy; Pricing
of Services; Promoting Services;. Competitors of the Indian Services Industry; Future of
Services Industry in India and elsewhere; Near-shoring and Reshoring; Services and the Gig
Economy; Growth potential of the Services Industry.

Essential/recommended Readings (latest edition of readings to be used)

1. Zeithaml Valerie A, & Bitner Mary Jo., Gremler Dwayne D., Pandit Ajay. (2010). Services
Marketing (5 edition). McGraw Hill.
2. Wirtz Jochen, Lovelock Christopher H, Chatterjee Jayanta., Services Marketing, (8e
Edition), Pearson.

Suggested Readings (latest editions of readings to be used)

1. Woodruffe, Helen. (1998).Service Marketing. MacMillan India.
2. Zeithaml Valerie A, & Bitner Mary Jo., Gremler Dwayne D., Pandit Ajay. (2010). Services
Marketing (5 edition). McGraw Hill.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

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 DISCIPLINE SPECIFIC ELECTIVE – MARKETING (DSE-3)

DSE 3: E COMMERCE

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credits Credit distribution of the Eligibility Pre-requisite of the
Code course Criteria course
Lecture Tuto Practical/
rial Practice

E-Commerce 4 3 1 0 Class XII Basics of Marketing

(DSE 3)

Learning Objectives
● To understand how electronic commerce is affecting business enterprises, governments,
consumers and people in general.
● To understand the working of different types of e-commerce models
● To understand the transition of e-commerce in India
● To evaluate enabling technologies for e-commerce such as the internet, networks, search
engines, software agents, and e-payment systems.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand traditional vs e-retailing and different models of e-retailing.
● Evaluate enabling technologies for e-commerce such as the internet, networks, search
engines, software agents, and e-payment systems.
● Analyze website design, its role in B2C e-commerce, strategies, and goals.
● Analyze the security risks associated with e-commerce and discuss legal and ethical issues.

SYLLABUS OF DSE 3
Unit 1: Introduction to E-Commerce: Business Models and Concepts (12 Hours) E-
Commerce: Meaning and Concept of e-Commerce, Brief history; Transition of e-Commerce in
India; Advantages and Disadvantages of e-Commerce; IT act, 2000. E-Commerce models: B2B,
B2C, C2C, C2B, G2C; Traditional vs e-retailing, Models of e-retailing; e-Services: Categories of e-
services, Web-enabled services, matchmaking services.

Unit 2: Enabling Technologies for E-Commerce (9 Hours)

Technology in e-Commerce, the internet today and future, Networks and internets:
communication switching, Internet protocol suite, IPv6, Search engines, software agents, Internet
service provider, ISP policy in India, e-payment systems. Information selling on the web, E-

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 entertainment

Unit 3: Basic Techniques for E-Commerce (12 hours)

Web Hosting: Webhost-types, VPS-Domain for a website, DNS Information. Webhost: Bandwidth
Control Panels- Statistics- uptime-Ecommerce. Website Design: Introduction, Role of Website in
B2C Ecommerce, Website strategies and Goals. Search Engine Optimization (SEO): Introduction,
Importance of SEO, History of Search Engines, how search Engines Operate, Crawling Techniques.
Basic types of Search Tools, How People use search engines and portals, Page rank, Anatomy of
Hyperlink, Keywords and Queries, how to conduct Keyword Research, Why site structure is
important.

Unit 4: E-Marketing (12 Hours)

Concept, traditional marketing vs e-marketing, Browsing behaviour model, advantages of e-
marketing, e-marketing strategies: permission-marketing, affiliate marketing, viral marketing,
social media marketing, content marketing, m-commerce, e-commerce security risks, legal and
ethical issues.

Essential/recommended Readings (latest editions of readings to be used)

1. Laudon, Kenneth C.: E-Commerce: Business, Technology, Society, 4th Edition, Pearson.
2. Joseph, S.J.: E-Commerce: an Indian perspective, Prentice-Hall of India.
3. Awad, Elias, M.: Electronic Commerce, Prentice-Hall of India.
4. Pandey, U.S. and Shukla, Saurabh: E-Commerce and Mobile commerce Technologies, S.
Chand.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

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 DISCIPLINE SPECIFIC ELECTIVE – HUMAN RESOURCE MANAGEMENT (DSE-1)

DSE 1: INDUSTRIAL RELATIONS

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibility Pre-requisite of
course criteria the course
Lectu Tutori Practic
re al al/
Practic
e
Industrial Relations (DSE 1) 4 3 1 0 Class XII None

Learning Objectives
● To acquaint learners with concepts of industrial relations and related acts in Indian
context.
● To familiarise the learners with the implications of law in the industrial environment.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Acquire theoretical and practical perspective on different aspects of industrial relations.
● Understand the key participants, institutions, relationships, and processes in industrial
relations.
● Understand employer and employee relations and its management.
● Analyse the rights of labour class in the industrial environment

SYLLABUS OF DSE 1
Unit 1: Industrial Relations (12 hours)
Concept, Objectives of industrial relations, Parties in industrial relations, Aspects of industrial
relations. Trade unions: Objectives, Historical perspective of unionism in India, functions, why
workers join unions, importance, problems of trade unions, structure of trade unions, Trade union
act 1926, Immunity granted to register trade unions, recognition of trade unions.

Unit 2: Industrial Disputes (9 hours)

Concept, Types of industrial disputes, Causes of industrial disputes, Machinery for settlement of
industrial disputes, Industrial disputes act 1947. The industrial employment (standing orders
act1946, coverage, modification, interpretation).

Unit 3: Labour Turnover (12 hours)

Concept, Rate of labour turnover, Costs of labour turnover, Causes of labour turnover, controlling
labour turnover. Absenteeism: Concept, Rate of absenteeism, Causes of absenteeism, Effects of

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absenteeism, Measures to control absenteeism.

Unit 4: Collective Bargaining (12 hours)

Concept, Essentials of collective bargaining, Problems of collective bargaining, Collective
bargaining procedure. Workers’ participation in Management: Modes of participation, Measures
for successful workers’ participation.

Essential/recommended Readings (latest edition of readings to be used)

1. Srivastav S. Industrial relations and Labour laws. Vikas Publishing House.
2. Mallik P. Handbook of Industrial and Labour laws. Eastern Book Company.
3. Saharay H.K. Industrial and Labour Laws of India. Prentice Hall International.
4. Chhabra T. Industrial Relations and Labour Laws. Dhanpat Rai Publishing House.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time

DISCIPLINE SPECIFIC ELECTIVE – FINANCE (DSE-1)

DSE 1: PROJECT APPRAISAL, FINANCING AND CONTROL

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibility Pre-requisite of the
course criteria course
Lectur Tutoria Practic
e l al/
Practic
e
Project Appraisal, 4 3 1 0 Class XII Basics of Accounting
Financing and Control and Finance
(DSE 1)

Learning Objectives
● To familiarize learners about identification of a project and feasibility analysis,
● To equip them to apply project appraisal, control & management Techniques,
● To understand and appraise project risk analysis and financing

Learning Outcomes
On successful completion of his course, the learners will be able to:
● Understand the process of screening of ideas and carry out appraisal for Projects.
● Use Investment Evaluation Techniques for selection of Projects.
● Carry out Risk Analysis for business projects and identify alternative sources of financing.
● Understand the concept and application of Social Cost benefit Analysis
● Apply project control and management techniques for project success.

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SYLLABUS OF DSE 1
Unit 1: Introduction to Projects and their Appraisal (9 hours)
Project Definition, Project Identification, Project Life Cycle, Project Stakeholder Analysis, Feasibility
study. Types of Project Appraisal (Brief Overview): Market and Demand Analysis, Technical
Appraisal, Financial Appraisal, Economic Appraisal, Managerial Appraisal, and Social Appraisal.

Unit 2: Financial Appraisal (9 hours)

Components of Project Cost, Investment Evaluation Techniques: Non-Discounting Methods
(Payback Period, Accounting Rate of Return), Discounting Methods (Net Present Value,
Profitability Index, Internal Rate of Return (IRR), Modified Internal Rate of Return (MIRR)).
Comparative analysis of Investment Evaluation Techniques, Investment Evaluation in Practice.

Unit 3: Project Risk Analysis and Project Financing (15 hours)

Risk Analysis and Management: Sources and Measures of Risk. Methods of Assessing Risk –
Sensitivity Analysis, Scenario Analysis, Break-Even Analysis, Simulation Analysis, Decision Tree
Analysis. Strategies for Risk Management.
Sources of Financing – Internal Accruals, Equity Capital, Preference Capital, Debentures (or Bonds),
Term Loans, Venture Capital, Private Equity, Venture Capital Vs Private Equity, Loan syndication.

Unit 4: Social Appraisal and Aspects of Project Management (12 hours)

Social Appraisal: Rationale for Social Cost Benefit Analysis (SCBA), Approaches of SCBA (UNIDO and
Little-Mirrlees Approach Approach), Environment Impact Assessment (EIA) and Social Impact
Assessment (SIA) of Projects. Relevant Case Studies. Network Techniques for Project Cost and Time
Management (PERT & CPM) (theory only). Pre-Requisites for Successful Project Implementation.
Essentials of a Project Report.

Essential/recommended readings (latest edition of readings to be used)

1. Chandra, Prasanna (2019). Projects – Planning, Analysis, Selection, Financing,
Implementation, and Review. McGraw Hill Education.
2. Agrawal, R., & Mehra, Y. S. (2021).Project Appraisal and Management.
TaxmannPublications.

Suggestive Readings (latest edition of readings to be used)

1. Goodpasture, J. C. (2003). Quantitative methods in project management. J. Ross Publishing.
2. Project Management Institute. (2021). A guide to the Project Management Body of Knowledge
(PMBOK guide). Project Management Institute.

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Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time

DISCIPLINE SPECIFIC ELECTIVE – FINANCE (DSE-2)

DSE 2: INSURANCE
Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credits Credit distribution of the eligibility Pre-requisite of

Code course criteria the course
Lectu Tutori Practic
re al al/
Practic
e
Insurance (DSE 2) 4 3 1 0 Class XII None

Learning Objectives
● To equip the learners with the basic characteristics of insurance, different kinds of insurance,
and benefits and costs of insurance to society.
● To acquaint the learners with the core concepts of risk management and its objectives.
● To get deep insight into the regulatory environment of IRDA
● To examining the regulatory environment for insurance

Learning Outcomes
On successful completion of his course, the learners will be able to:
● Evaluate the different types of Risks and learn the concept and principles of Insurance.
● Understand Risk Management and learn the concept, principles and technical components of
Insurance contracts.
● Comprehend the functioning of Insurance company operations.
● Learn various important and strategic aspects of management of Insurance business.

SYLLABUS OF DSE 2
Unit 1: Insurance and Risk (9 hours)
Risk – Definitions of Risk, Chance of Loss, Peril and Hazard, Classification of Risk, Major Personal
Risks and Commercial Risks, Burden of Risk on Economy and Society.
Insurance – Definition of Insurance, Basic Characteristics of Insurance, Law of Large Numbers,
Characteristics of an Ideally Insurable Risk, Benefits and Costs of Insurance to Society. Insurance
Kinds (briefly) – Life and General Insurance, Difference between Life and General insurance.

Unit 2: Insurance Principles & Risk Management (12 hours)

Risk Management – Meaning of Risk Management, Objectives of Risk Management, Steps in the

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Risk Management Process, Techniques for Managing Risk, Benefits of Risk Management. Personal
Risk Management. Enterprise Risk Management (briefly) – Concept & Benefits. Case Studies on
Management of different Personal and Business Risk to be discussed. Fundamental Legal Principles
– Principle of Indemnity, Principle of Insurable Interest, Principle of Subrogation, Principle of
Utmost Good Faith. Requirements of an Insurance Contract.

Unit 3: Insurance Company Operations (12 hours)

Requirements of an Insurance Contract, Distinct Legal Characteristics of Insurance Contracts.
Components of Insurance Contracts – Declarations, Definitions, Insuring agreement, Exclusions,
Conditions, and Miscellaneous provisions. Underwriting – Underwriting Policy, Underwriting
Principles, Sources of Underwriting Information. Sales and Marketing activities of Insurers. Claims
Settlement – Basic Objective, Parties Involved & Steps in Settlement Process. Endorsements and
Riders. Deductibles – Concepts and Purpose of Deductibles. Regulatory Framework of Insurance
in India (briefly) – Insurance Legislation and IRDA.

Unit 4: Important Aspects of Insurance Business Management (12 hours)

Reinsurance – Definitions, Reasons for Reinsurance, Types of Reinsurance – Facultative & Treaty
Reinsurance, Methods of Sharing Losses (Numerical Qs). Alternatives to Traditional Reinsurance –
Securitization of Risk and Catastrophe Bonds. Insurance and Investments – Life Insurance
Investments, Property and Casualty Insurance Investments. Rate Making – Concept, Objectives,
Rate Making Methods (Numerical Qs) – Judgement, Class and Merit Rating Method. Coinsurance
– Nature, Purpose and Problems. Other Important Provisions – Pro Rata liability, Contribution by
Equal Shares, and Primary and Excess Insurance.

Essential/recommended Readings (latest edition of readings to be used)

1. Rejda, G. E., McNamara, M. J., &Rabel, W. H. (2022). Principles of risk management and
insurance (14th ed). Pearson Education.
2. Mishra, M. N., & Mishra, S. B. (2019). Insurance principles and practice. S. Chand and
company.

Suggested Readings (latest edition of readings to be used)

1. Gupta, P. K. (2021). Insurance and risk management. Himalaya Publishing House.
2. Institute of Chartered Accountants of India, Insurance and Risk Management.
https://resource.cdn.icai.org/59895clcmodule-6.pdf

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

43
 DISCIPLINE SPECIFIC ELECTIVE – FINANCE (DSE-3)

DSE 3: FINANCIAL PLANNING

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credits Credit distribution of the eligibility Pre-requisite of the
Code course criteria course
Lectur Tutoria Practical
e l /
Practice
Financial Planning 4 3 1 0 Class XII Basics of Finance
(DSE 3)

Learning Objectives
● To equip learners with the knowledge and practical understanding of important
dimensions of managing one’s personal finance.
● To provide understanding and planning abilities for their tax liabilities, investments,
insurance coverage, and retirement.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand the fundamentals of Personal Financial Planning
● Learn the basics of managing personal tax liabilities
● Learn the basic concepts and underlying principles for Retirement Planning.
● Ascertain and choose appropriate insurance policies for managing personal risks.
● Evaluate various asset classes on the basis of risk-return and personal investment goals
● Create, maintain and grow personal investment portfolio

SYLLABUS OF DSE 3
Unit 1: Basics of Personal Finance and Tax Planning (12 hours)
Understanding Personal Finance. Rewards of Sound Financial Planning. Personal Financial Planning
Process. Personal Financial Planning Life Cycle. Making Plans to Achieve Your Financial Goals.
Common Misconceptions about Financial Planning. Personal Tax Planning –Fundamental
Objectives of Tax Planning, Tax Structure in India for Individuals, Common Tax Planning Strategies
– Maximizing Deductions, Income Shifting, Tax-Free and Tax-Deferred Income.

Unit 2: Managing Insurance Need (12 hours)

Insuring Life – Benefits of Life Insurance, Evaluating need for Life Insurance, Determining the Right
Amount of Life Insurance. Choosing the Right Life Insurance Policy – Term Life Insurance, Whole
Life Insurance, Universal Life Insurance, Variable Life Insurance, Group Life Insurance, Other
Special Purpose Life Policies. Buying Life Insurance – Compare Costs and Features, Select an

44
Insurance Company, and Choose an Agent. Life Insurance Contract Features. Insuring Health –
Importance of Health Insurance Coverage. Making Health Insurance Decision – Evaluate Your
Health Care Cost Risk, Determine Available Coverage and Resources, Choose a Health Insurance
Plan. Types of Medical Expense Coverage. Policy Provisions of Medical Expense Plans. Property
Insurance – Basic Principles, Types of Exposure, Principle of Indemnity, and Coinsurance.

Unit 3: Managing Investments (12 hours)

Role of Investing in Personal Financial Planning, Identifying the Investment Objectives, Different
Investment Choices. The Risks of Investing, The Returns from Investing, The Risk-Return Trade- off.
Managing Your Investment Holdings – Building a Portfolio of Securities, Asset Allocation and
Portfolio Management, Keeping Track of Investments. Investing in Equity – Common
Considerations, Key Measures of Performance, Types of Equity Stocks, Market Globalization and
Foreign Stock, Making the Investment Decision. Investing in Bonds – Benefits of Investing in Bonds,
Bonds Versus Stocks, Basic Issue Characteristics, The Bond Market, Bond Ratings. Investing in
Mutual Funds and Exchange Traded Funds (ETFs) – Concept of Mutual Funds and ETFs, Benefits of
Investing in Mutual Funds or ETFs, Some Important Cost Considerations, Services Offered by
Mutual Funds, Selecting appropriate Mutual Fund and ETF investments, Evaluating the
performance of Mutual Funds and ETF.

Unit 4: Investing in Real Estate and Retirement Planning. (9 hours)

Investing in Real Estate – Some Basic Considerations. Modes of Real Estate Investment – Raw Land,
Commercial Properties, Residential Properties, Real Estate Investment Trusts (REITs).
Planning for Retirement – Role of Retirement Planning in Personal Financial Planning, Pitfalls to
Sound Retirement Planning, Estimating Income Needs, Sources of Retirement Income.

Essential/recommended Readings (latest edition of readings to be used)

1. Billingsley R., Gitman L., &Joehnk M. (2017). Personal Financial Planning. Cengage Learning.
2. Tillery S., & Thomas N. Tillery. (2017). Essentials of Personal Financial Planning. Association
of International Certified Professional Accountants.

Suggested Readings (latest edition of readings to be used)

1. Indian Institute of Banking & Finance. (2017). Introduction to Financial Planning (4th ed.).
2. Sinha, M. (2017). Financial Planning: A Ready Reckoner. Mc Graw Hill.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

DISCIPLINE SPECIFIC ELECTIVE - GLOBAL BUSINESS MANAGEMENT (DSE 1)

45
 GLOBAL MARKETING

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibility criteria Pre-requisite of
course the course
Lecture Tutorial Practical/ (if any)
Practice
Global Marketing (DSE 1) 4 3 1 0 Class XII Basics of
Marketing

Learning Objectives
● This course aims to bring to the fore various cultural and regional variables and their impact
on businesses in the short-term and long-term future.
● It further aims to explore the nuances of international marketing related activities such as
advertising, pricing, supply chain management, market entry, branding and customization
etc. while attempting to bring practical elements into study.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Develop the basic understanding of the factors related to global marketing
● Articulate the various deciding factors at international level which have a significant impact
on international trade and business.
● Identify the Fundamentals of sustainable (profitable) business growth with focus on
international expansion, operating in multiple markets, new business opportunities and
market analysis.
● Comprehend the critical roles of (international pricing, advertising and promotions, policies
for export and international trade, global marketing strategies etc.) in developing a sound
International business relations.

SYLLABUS FOR DSE 1

Unit 1: Introduction (9 Hours)
Reasons behind international expansion; types of MNCs; Expatriates and Inpatriates; Stages of
International Exposure; Global Marketing, Using Social Media tools.

Unit 2: International Variables (12 Hours)

National-level variables, regional trading blocs; Physical variables, Geographic distance, Grouping of
industries in specific areas/regions, Environment specific impacts, Distribution of Natural
Resources; Cultural Variables, Impact on doing business (Distance, Power, Decision Making, People
Management, Delegation, Corruption, Quality Benchmarks Etc.), Gender biases, Festivals, Buying

46
Behaviour; PESTEL; Porter’s Diamond Model; Positioning; Protectionism and its impact on
international trade.

Unit 3; International Expansion (12 Hours)

Porter’s Five Forces Model; Ghemawat’s CAGE framework; Globalisation; Demographics and
Segmentation; Assessing Market Potential, How markets behave, Selling in specific markets
(Developed, Developing, Post-Communist); “Right” Market to enter and “Right” Time to enter;
What (mis-selling, outdated products), Where, Why, and How are we selling; Customer needs (of
the new/foreign market); Location of manufacturing facilities; Labelling and Packaging (Export and
Retail); Selling to and in emerging markets; Concerns and issues with available market analysis tools.

Unit 4: International Business (12 Hours)

Strategic (and global) Alliances; Global level of competition; Product Development; E- Commerce
and Changing International Marketing Paradigms; Supply Chain as a source of International
Advantages; Managing International Sales (Channels and Logistics); International Advertising and
Promotions; Pricing for international markets, Pricing wars (War Chests), Approaches – Full-cost v/s
Variable, Skimming v/s Penetration (non-numeric), factors influencing pricing; Implementing a
Global Marketing Strategy; Support Mechanisms for Exports and International Trade, Export
Infrastructure and Assistance in India, ITPO; International Payment Methods, Finance and Raising
Funds, Taxation and Tax Havens, Marine and Cargo Insurance. Managing Risks in International
Trade.

Essential/recommended Readings (latest editions of readings to be used)

1. Cateora, R. P., & Graham, L. John (2019). International Marketing.Tata McGraw Hill.
2. Joshi, R. M. (2014). International marketing. Oxford University Press.

Suggestive Readings (latest editions of readings to be used)

1. Keegan, W. J. (2017). Global marketing management. Pearson Education India.
2. Muhlbacher, Hans. International Marketing-A Global Perspective. Cengage Learning.
3. Bhattacharya, B. and Varshney, R.L. (2022). International Marketing Management. Sultan
Chand & Sons.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch, Universiy
of Delhi, from time to time.

47
 DISCIPLINE SPECIFIC ELECTIVE - GLOBAL BUSINESS MANAGEMENT (DSE 2)

GEOPOLITICS AND INTERNATIONAL TRADE

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credi Credit distribution of the Eligibility Pre-requisite of the
ts course criteria course
Lecture Tutoria Practical/ (if any)
l Practice
Geopolitics and International 4 3 1 0 Class XII Basics of Marketing
Trade
(DSE 2)

Learning Objectives
● This paper aims at providing the learners with a greater understanding of geopolitics, how it
works, and how it can be used to assess the existing capabilities and building of new plans
in terms of foreign policy orientations focusing the deeper trading relations.
● The course covers the key concepts and ideas of geopolitics and engages with the current
dynamics of building new trade partners and trade networks. It enhances the ability to use
geopolitics for the analysis of the social, political and economic dimensions of international
trade.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Recognise the concept of Geopolitics, Geostrategic and Geopolitical theories, various
theories and their implications for and contemporary applications in the field of
International Relations and trade.
● Interpret the linkages among International Relations, Political Science, National Security
policies, History, Political, Geography and Economy.
● Recall some of the major geopolitical actors and activities in the global political and
economic arena and analyse their impact in the distribution of power and wealth.
● Inspect, analyze and understand the political economy of trade and economic cooperation.

SYLLABUS FOR DSE 2

Unit 1: Introducing Geopolitics (9 Hours)
Introduction to roots and theories, Geopolitical theories of land (Mackinder), sea (Mahan), air
(deSeversky) and their contemporary applications, Geopolitical Agency-The concept of Geopolitics
codes, Territorial Geopolitics –Shaky Foundations of the World Political Map, Global Geopolitical
structure-Framing Agency, International Political Economy-Economics Geography and

48
Globalisation. Network Geopolitics-Social Movements and Armed conflicts, Link between
Geopolitics, economics and investments, Measuring Geopolitical risk.

Unit 2: Geopolitics and International Economic Cooperation (12 Hours)

Building a New World Order, IMF and WTO-Are Geopolitical tools?, Free Trade and WTO, Criticism
of Free Trade Agreements, Economic Diplomacy as a Mean to Foster Growth, Globalisation- growth
and inequality. IMF-Compliance, defiance, and the dependency trap: International Monetary Fund
program interruptions and their impact on capital markets.

Unit 3: India & South Asia (12 Hours)

Untapped regional trade integration, political economy of trade. Fall of Kabul – Regional reset,
Potential impact on India’s future plan to reach Central Asian markets, Geopolitical importance of
Iran for India, Trade Potential of Chabaar (Iran) port for India. Shifting trade focus from West to
East-India’s Look East Policy and Geopolitical Gravity in the Indo-Pacific region. India’s Geopolitical
ties with major trade partners-UAE, USA, Saudi Arabia. India and China-From armed conflict to $100
billion trade.

Unit 4: Geopolitics of trade routes (12 Hours)

The Ancient Silk Roads: Historical Perspectives, The Revival of the New Silk Roads by Modern China,
Indo-Pacific and the Maritime Silk Road, China’s Arctic Policy and Polar Silk Road, Geopolitical and
Geo-Economic Patterns of the BRI’s Implementation. Global Paradigm Shift: Towards a World-Land
Bridge. South China Sea and its geostrategic importance for trade.

Essential/recommended Readings (latest editions of readings to be used)

1. Flint, Colin. (2016). Introduction to Geopolitics. (3rd edition). Routledge
2. Ahmed, Faisal & Lambert, Alexandre. (2021). The Belt and Road Initiative: Geopolitical and
Geoeconomics Aspects. (1st edition). Routledge.

Suggestive Readings (latest edition of readings to be used)

1. Mi Park (2018). The IMF and WTO: How does Geopolitics influence Global Finance and
International Trade?. (1st edition). Coal Harbour Publishing
2. Klement, Joachim. (2021). Geo-Economics: The Interplay between Geopolitics, Economics,
and Investments. (1st edition). CFA Institute Research Foundation / Monograph.
3. Kumar, R. (2020). South Asia: Multilateral Trade Agreements and untapped regional trade
integration. International Journal of Finance & Economics, 26(2), 2891–2903.
doi:10.1002/ijfe.1941
4. Kumar, R. (2019). India & South Asia: Geopolitics, regional trade and economic
growth spillovers. The Journal of International Trade & Economic Development,
29(1), 69–88. doi:10.1080/09638199.2019.1636121

49
 5. Kumar, R. (2019b). India–china: Changing Bilateral Trade and its effect on economic
growth. The Singapore Economic Review, 67(02), 567–586.
doi:10.1142/s021759081950005x
6. Frandi, Nico. (2019). Paper prepared for the IstitutoAffariInternazionali (IAI), May 2019.
“WTO and geopolitical changes. Multilateralism and coalitions of members between
crisis, adaptation to change and rebirth”, published in September 2018.
7. Reinsberg, B., Stubbs, T. &Kentikelenis, A. (2021). Compliance, Defiance, and the
dependency trap: International monetary fund program interruptions and their impact on
Capital Markets. Regulation & Governance, 16(4), 1022–1041.
doi:10.1111/rego.12422
8. Iwanek, K. (2021, September). India Poised to Lose Influence in Afghanistan. The
Diplomat. Retrieved from https://thediplomat.com/2021/09/india-poised-to-lose-
influence-in-afghanistan/
9. Jamal, Umair. (2021, May). Treacherous Triangle: Afghanistan, India, and Pakistan After
US Withdrawal. The Diplomat. Retrieved from
https://thediplomat.com/2021/05/treacherous-triangle-afghanistan-india-and-pakistan-
after-us-withdrawal/
10. Sood, Rakesh. (2021, November). Redefining India’s role in Afghanistan. ORF. Retreived
from https://www.orfonline.org/research/redefining-indias-role-in-afghanistan/
11. Chatterji, S. K. (2020, March 3). Afghanistan geo-strategically important for India; could
be tapped for defence exportsS. Financial Express. Retrieved from
https://www.financialexpress.com/defence/afghanistan-geo-strategically-important-for-
india-could-be-tapped-for-defence-exports/1887297/
12. Kothari, Raj Kumar. (2020). India’s Strategic Interests In Central Asia. World Affairs: The
Journal of International Issues, Vol. 24, No. 1 , pp. 100-117.
13. Rowden, Rick. (2020, December 18). India’s Strategic Interests in Central Asia and
Afghanistan: Go through Iran. New Lines Institute. Retrieved from
https://newlinesinstitute.org/iran/indias-strategic-interests-in-central-asia-and-
afghanistan-go-through-iran/
14. Pant, H.V. and Deb, A. (2017). India-ASEAN Partnership at 25. Observer Research
Foundation (ORF) Issue Brief, Issue No. 189. New Delhi, India

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi from time to time.

50
 DISCIPLINE SPECIFIC ELECTIVE - GLOBAL BUSINESS MANAGEMENT (DSE-3)

INTERNATIONAL TRADE AND DOCUMENTATION

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibility Pre-requisite of the
course criteria course
Lecture Tutorial Practical/ (if any)
Practice
International Trade and 4 3 1 0 Class XII Understanding of
Documentation (DSE 3) international trade

Learning Objective
● The objective of this course is to acquaint the learners with the basic concepts of
international trade, India‘s foreign trade policies, export assistance and promotion measures
and various aspects of importing.

Learning Outcomes
On successful completion of the course the learner will be able to:
• Understand the various theories of international trade, role of government in exchange
control and tariff measures.
• Comprehend the current composition and direction of India’s foreign trade.
• Evaluate the different measures of export promotion adopted and various schemes
launched by the government of India.
• Demonstrate the documentation process under international trade as well use of
information technology in international business.

SYLLABUS FOR DSE 3

Unit 1: Introduction to International Trade (9 Hours)
Theories of International Trade- Absolute and comparative Advantage theories- Heckscher- Ohlin
theory- terms of trade- theory of international trade in services, Tariffs- Quotas- dumping-
Antidumping/ countervailing- duties- technical standards- exchange control and other non tariff
measures

Unit 2: India’s Foreign Trade (12 Hours)

Composition and direction of India’s foreign trade- India‘s foreign trade policy- export promotion
infrastructure and institutional set up – deemed exports- rupee convertibility- policy on foreign
collaborations and counter trade arrangements- India‘s joint ventures abroad- project and
consulting exports; Balance of Payments.

51
Unit 3: Export Assistance in India (12 Hours)
Export assistance and promotion measures- ECGC- import facility- duty drawback- duty exemption
schemes- tax concessions- MAI-MDA-100 percent EOUs SEZs, Export Promotion Councils (EPCS),
Vishesh Krishi and Gram Udyog Yojana (Special Agriculture and Village Industry Scheme (VYGUY),
Focus Market Schemes, Advance Authorisation scheme.

Unit 4: International Documentation (12 Hours)

Processing of an export order – methods of payment- negotiations of export bills- pre and post
shipment export credit – Bank guarantees- types and characteristics of export documents,
Procedure for procurement through imports- Import financing-customs clearance of imports-
managing risks involved in importing, Information Technology in International Business - e
procurement, e-marketing, e- logistics

Essential/recommendation Readings (latest editions of readings to be used)

1. Cherunilam, F. International Trade and Export Management. Himalaya Publishing House
2. Agarwal, O.P. & Chaudhuri, B.K. Foreign Trade and Foreign Exchange. Himalaya Publishing
House.

Suggestive Readings (latest editions of readings to be used)

1. Rao, M.B. and Guru, Manjula: WTO and International Trade. Vikas Publishing House
2. Mahajan, V.S.: India’s Foreign Trade and Balance of Payments. Deep & Deep Publications
3. Jeevanandam, C.: Foreign Exchange and Risk Management. Sultan Chand & Sons

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to tim

52
 COMMON POOL OF GENERIC ELECTIVES (GE) COURSES

GENERIC ELECTIVES (GE-1): MANAGEMENT WISDOM FROM INDIA

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Cre Credit distribution of Eligibility Pre-requisite of
dits the course criteria the course
Lec Tutor Practical
ture ial /
Practice
Management Wisdom from India 4 3 1 0 Class XII Concepts of
(GE 1) management

Learning Objectives
● This course aims to bring management education and research in India in line with its needs
to tackle contemporary challenges
● The course helps learners develop management models that are rooted in India’s spiritual
and cultural ethos.
● This course attempts to highlight innovative uses of Indian Management thought in the
VUCA world of today.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Interpret the various theories, concepts and ideas that constitute ‘received knowledge’ of
Indian Management.
● Learn how to compare and contrast Indian management thought with Western concepts.
● Illustrate ways of how to apply Indian management thought more effectively in an
organisation setting.
● Judge how Indian thoughts help enable growth and development of the self,
organisations, society and environment in the present as well as future context.

SYLLABUS OF GE-1
UNIT- 1: Indian Wisdom (9 hours)
Understand the principles of materialism (abhyudhaya), spiritualism (nisreyasa), nivṛtti (spiritual
contemplation), pravṛtti (worldly duties), coexistence (lokasagraham), cohesion (samanva),
arkashastra (Analysis, Reasoning, Argumentation), Diversity Management (Anekanthavada).
Relevance of Gurukul concepts in modern corporate world - shadowing, mentoring and coaching;

53
Roots of Indian wisdom - welfare-oriented economy based on moral values. Using Indian wisdom
to solve modern management problems.

UNIT- 2: Management Paradigms from Ancient Texts (12 hours)

Relevant concepts: Spiritual dimensions, Karma, Organisation tension, Positive thinking, Integrity,
Leadership, Work Ethic. Management learnings from the Bhagavad Gita. Interpersonal Relations
in Ramayana and Mahabharata. PauranicJagruti and Tourism Management. Management
principles from the Guru Granth Sahib. Management learning and Organisational Policies from the
Thirukural. Government administration from Kautilya'sArthasastra. Learnings from a study of
Manusmriti.

UNIT- 3: Indian Management Practices (15 hours)

Uniquely Indian business scenarios – population density, crowd behaviour, role of the unorganised
sector in trade and commerce, or cultural issues in business, infrastructure development, public
private partnerships and regulation, how taxation drives business behaviour, logistics
management, saving habits of Indians. Indian business practices- Community-based Business
Management (Chettiars in Tamil Nadu, Marwaris of Rajasthan, Angadias of Gujarat), Indian family
business management, community level success stories- Gupta empire, Gujarati, Marwari, Punjabi
traders. Studying Indian business success stories such as Dabbawallas, Amul, Swachh Bharat,
Atmanirbhar Bharat, PLI scheme initiatives, Indian corporates working abroad, success of Indians
as individuals abroad in domains such as IT, Merchant Navy, Higher Education, Medicine.

UNIT-4: Future for Indian Management Thoughts (9 hours)

Indian models like OSHA, Theory K and Corporate Rishi Model. Management education should be
based on four Ds (decision, direction, determination and dedication) and four Es (explore,
experience, enjoy and excel) in learners. Indian perspectives on sustainability, creativity,
interpersonal skills, business ethics, environment friendly.

Essential/recommended Readings (latest edition of readings to be used)

1. Srinivasan, V. (2006). New Age Management Philosophy from Ancient India. (1st edition).
Lotus.
2. Peetham, Sri Sharada. (2016). Ancient Wisdom for Modern Management. (1st edition).
Springer.
3. Bansal, Ipshita. (2003). Management Concepts In Ancient Indian Psycho-Philosophic
Thought. (1st edition). Popular Book Depot.
4. Sharma, Subhash. (2020). Indian Management. (1st edition). New Age International.
5. Swami Ranganathananda. (2001). Universal Message of the Bhagavad Gita. (1st edition).
Advaita Ashrama, Kolkata.
6. Swami Dayananda Saraswati, (2007). The value of values. (1st edition). Arsha Vidya
Research & Publication Trust, Chennai.

54
Suggestive Readings (latest edition of readings to be used)
1. Mahadevan, B. (2019). Writings on Gita & Management. (1st edition). Kindle edition.
(http://www.iimb.ernet.in/webpage/b‐mahadevan/bhagavad‐gita‐amp‐management)
2. Swami Chinmayananda, (2000). Holy Geeta. (1st edition). Chinmaya Prakashan.
3. Bhattathiri, M.P. (2004). Retrieved from
http://vaikhari.org/downloads/Bhagavad%20Gita%20and%20Management.pdf
4. Houston, D.J. and Cartwright K.E. (2007). Spirituality and Public Service. Public
Administration Review, Jan. – Feb., 2007, 88 – 102.
5. Poole, E. (2007). Organisational Spirituality – A literature review. Journal of Business
Ethics, 84, pp. 577 – 588.
6. Mahadevan, B., (2013). Inspirational Leadership: Perspectives from Gītā. Chapter 13 in
Sanskrit and Development of World Thought, Kutumba Sastry V. (Ed.), D K Print World,
New Delhi, pp 199 ‐ 210.
7. Ehrenfeld, J.R. (2005). The Roots of Sustainability. MIT Sloan Management Review, 46 (2),
pp. 23‐25.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

GENERIC ELECTIVES (GE-2:) FUNDAMENTALS OF ORGANISATION BEHAVIOR

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credits Credit distribution of the Eligibility Pre-
Code course criteria requisite
of the
course
Lecture Tutorial Practic
al/
Practic
e
Fundamentals of 4 3 1 0 Class XII None
Organisational
Behaviour
(GE 2)

Learning Objectives
● Explain the concepts in organisational behaviour and discuss how individual
differences—such as personalities, perceptions, and learning affect employee behaviour
and performance.
● Gain practical insight into individual and interpersonal issues facing organizations by
understanding theories and apply the underlying concepts in managing behaviour.

55
 ● Develop an understanding of group behaviour, group dynamics and leadership styles.
Devise strategies for effective group management and leadership development.
● Apply the conceptual understanding of organizational level variables which impact
behaviour in organizations in understanding as well as initiating change in organizations.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Comprehend the meaning and nature of organizational behaviour. Understand influences
and factors impacting individual behaviour in organizations.
● Enhance understanding of various organizational and interpersonal processes like
motivation, interpersonal transactions, level of trust etc. Compare and contrast various
theories to develop an understanding of their relevance in different organizational
situations.
Develop and shape organizational strategies to manage these interpersonal processes.
● Analyse and develop greater insight into the behaviour of individuals in groups/teams in
organizations and handle group behaviour and leadership issues in organizations.
● Apply the understanding of organizational dynamics in terms of power; conflict etc. in
managing interpersonal behaviour. Evaluate organizational requirements and create
interventions

SYLLABUS OF GE-2
UNIT- 1: Fundamental Concepts in OB (12 hours)
Importance and Key concepts in OB. Perception, Factors affecting Perception, Perceptual Process,
and Errors in Perception. Personality: Concept and Factors affecting personality. Learning: Concept
and Theories of Learning, Concept of Reinforcement.

UNIT- 2: Motivation and Interpersonal Relations (12 hours)

Motivation: Concepts and their application, Content theories (Maslow and Herzberg’s Theories);
Process theories (Expectancy theory). Managing Interpersonal Relationships; Transactional
Analysis; Ego states, Types of Transactions, Importance of Transactional Analysis. Johari window.

UNIT- 3: Group Processes and Leadership at Work (12 hours)

Leadership: Trait Approach, Behavioural theories (Ohio and Michigan State Studies, and Blake &
Mouton’s Managerial grid), and Concept of Situational/Contingency approach to Leadership.
Groups: Definition Stages of Group Development, Group Processes-Group Cohesiveness.

UNIT-4: Organisational Dynamics of Politics, Conflict and Change (9 hours)

Organisational Power: Concept, Sources of Power, Tactics to gain power in Organizations. Conflict:
Concept, Sources, Types, Stages of conflict, Management of conflict. Organisational Change:

56
Concept, Resistance to change, managing resistance to change, Implementing Change.

Essential/recommended readings (latest edition of readings to be used)

1. Robbins, S. P., Judge, T. A. and Vohra N. (2019). Organisational Behavior (18th
Edition). Pearson
2. Luthans, F., Luthans, K. W., & Luthans, B. C. (2015). Organizational Behavior: An
Evidence- based Approach (13th Edition) Charlotte, North Carolina: Information Age
3. Mcshane, S.L., Von Glinow, M.A., and Sharma, R.R. (2009). Organizational Behaviour.
New Delhi. McGraw-Hill (Special Indian Education).
4. Singh. K. (2010). Organizational Behaviour-Text and Cases. (3rd Edition) New Delhi.
Pearson Education
5. Aswathappa, K. (2005). Organizational Behaviour.Himalaya Publishing House,
Mumbai.
6. Moorhead, G. and Griffin, R.W. (2009). Organizational Behaviour-Managing People
and Organizations (4th Edition). Houghton Miffin Company-New York.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time

GENERIC ELECTIVES (GE-3): FINANCE FOR NON-FINANCE EXECUTIVES

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibilit Pre-
course y criteria requi
site
of the
cours
e
Lecture Tutorial Practical/
Practice
Finance for Non-Finance 4 3 1 0 Class XII None
Executives (GE 3)

Learning Objective
● To familiarise non finance executives with the essentials of finance and investments.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand Investment Environment and concept of Return & Risk.

57
 ● Analyse bond valuation & role of credit rating agencies.
● Examine equity analysis approaches.
● Understand two securities portfolios using the Harry Markowitz model and
understand CAPM.
● Familiarise with Investors’ protection framework.

SYLLABUS OF GE-3
Unit 1: Introduction to Finance (10 hours)
Introduction to Financial Management: Concept and Importance of Finance Function, Objectives
of Financial Management, Financial Decisions and their Risk-Return Trade-off. Time Value of
Money – Concept and Rationale, Compounding & Discounting to obtain Future and Present values.
Types of Risks and Returns. Sources of Finance.

Unit 2: Investment Decisions (12 hours)

Concept and Importance of Capital Budgeting, Objectives and Problems in Capital Budgeting,
Types of Investment Projects and kinds of Investment Decisions, Capital Budgeting Process.
Investment Evaluation Techniques: Payback Period, Discounted Payback Period, Net Present
Value, Profitability Index, Internal Rate of Return. Selection of suitable evaluation techniques.
Unit 3: Financing Decisions (12 hours)
Cost of Capital: Concept, Cost of Debt Capital, Cost of Preference Share Capital, Cost of Equity
Share Capital, Weighted Average Cost of Capital (WACC). Leverage Analysis: Meaning of Leverage;
Operating Leverage, Financial Leverage, and Combined Leverage. Capital Structure (Theory only):
Concept, Factors affecting Capital Structure, Capital Structure Theories: Net Income Approach, Net
Operating Income Approach, and Traditional Approach.

Unit 4: Dividend Decisions and Working Capital Management (11 hours)

Dividend Decisions: Concept, Relevance of Dividend Decisions: Walter’s Model and Gordon’s
Model. Types of Dividends, Dividend Policies and factors determining the Dividend policy. Working
Capital Management (Theory only): Concept and need for Working Capital, Types of Working
Capital and factors affecting Working Capital requirements.

Essential/recommended Readings (latest edition of readings to be used)

1. Singh, S. & Kaur, R. (2020). Fundamentals of Financial Management (7th ed.). Scholar Tech
Press.
2. Bhargav, B. K. (2022). Finance For Non-Finance Managers. Jaiko Publishing House.
3. Chandra, P. (2017). Finance Sense: Finance For Non-Finance Executives (5th ed.). Tata
McGraw Hill.
4. Tripathi, V. (2021). Basic Financial Management (3rd ed.). Taxmann.

58
Suggestive Readings (latest edition of readings to be used)
1. Chandra, P. (2022). Financial Management – Theory and Practice. (11th ed.). Tata McGraw
Hill.
2. Tripathi, V. (2023). Fundamentals of Investments (6th ed.). Taxmann.
3. Hawawini, G., &Viallet, C. (2008). Finance for Non-Finance Managers. Cengage Learning.
4. Siciliano, G. (2014). Finance for Nonfinancial Managers, 2nd ed. (Briefcase Books Series) .
McGraw-Hill.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

GENERIC ELECTIVES (GE-4): WEALTH MANAGEMENT

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credi Credit distribution of the course Eligibility Pre-
Code ts criteria requisite
of the
course
Lectur Tutorial Practical/
e Practice
Wealth 4 3 1 0 Class XII None
Management
(GE 4)

Learning Objective
● To familiarise learners with the essential concepts and fundamentals of financial
investments. The course will enable them to understand and make informed choice about
the various available financial investment alternatives.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Provide an overview of various aspects related to wealth management.
● Understand the fundamentals of financial investments and the investment decision
process.
● Able to compute various measures of risk and return, and understand their role for
evaluating investments.
● Understand and carry out security analysis using different approaches.
● Learn basic approaches to managing portfolios.

59
SYLLABUS OF GE-4
Unit 1: Basics of Wealth Management and Investments (9 hours)
Introduction to Wealth Management, Need for Wealth Management, Components of Wealth
Management, Process of Wealth Management. Concept of Investment, Financial Investment Vs.
Real Investment, Investment Vs. Speculation, Objectives or Features of Investment, Risk Return
Trade Off, Investment Environment – Overview of Securities Market and Different Types of
Financial Investment. Investment Decision Process, Direct Investing Vs Indirect Investing,
Approaches to Investing – Active Vs Passive.

Unit 2: Risk – Return Analysis (12 hours)

Concepts of Return and Risk, Types of Return (their calculation & utility): Absolute Return, Average
Return, Expected Return, Holding Period Return, Effective Annualised Return, Portfolio Return,
Risk-Adjusted Return. Causes (or Sources) and Types of Risk – Systematic and Unsystematic Risk,
Components of Systematic and Unsystematic Risk. Calculation of Total, Systematic and
Unsystematic Risk. Impact of Taxes and Inflation on Investment – Computation of Post Tax and
Real Returns.

Unit 3: Security Analysis (12 hours)

Approaches to Security Analysis – Fundamental Analysis, Technical Analysis, and Efficient Market
Hypothesis (EMH). Fundamental Analysis – EIC Framework, Economic Analysis, Industry Analysis,
and Company Analysis. Technical Analysis – Basic Tenets of Technical Analysis, Tool of Technical
Analysis – Charts, and Technical Indicators, Limitations of Technical Analysis. Difference between
Fundamental Analysis and Technical Analysis.

Unit 4: Portfolio Management & Estate Planning (12 hours)

Traditional portfolio management for individuals: Objectives, constraints, time horizon, current
wealth, tax considerations, liquidity requirements, and anticipated inflation. Asset allocation:
Asset allocation pyramid, investor life cycle approach. Portfolio management services: Passive –
Index funds, systematic investment plans. Active – market timing, style investing. Portfolio Analysis
– Portfolio Risk and Portfolio Return. Estate Planning – Fundamentals of Estate Planning, Impact
of Property Ownership and Beneficiary Designations, Estate Planning Documents, and Executing
Basic Estate Planning

Essential/recommended Readings (latest edition of readings to be used)

1. Tripathi, V. (2019). Security Analysis and Portfolio Management: Text and Cases. Taxmann
Publications
2. Chandra, P. (2021). Investment Analysis and Portfolio Management. (6th ed.). McGraw Hill
Education.

60
Suggestive Readings (latest edition of readings to be used)
1. Billingsley, R., Gitman, L. J., &Joehnk, M. D. (2020). Personal Financial Planning. (15th ed.).
Cengage Learning.
2. Tillery, S., & Tillery, T. (2018). Essentials of Personal Financial Planning (1st ed.). Wiley.
3. Singh, R. (2017). Security Analysis and Portfolio Management (2nd ed.). Excel Books.
Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

GENERIC ELECTIVES (GE-5): FUNDAMENTALS OF MARKETING MANAGEMENT

Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Code Credits Credit distribution of the Eligibilit Pre-
course y criteria requisite
of the
course
Lecture Tutorial Practical/
Practice
Fundamentals of 4 3 1 0 Class XII None
Marketing
Management
(GE 5)

Learning Objectives
● To introduce the nature, scope, and importance of marketing and its evolution over time.
● To explain the core marketing concepts and the various company orientations.
● To explain the various product decisions, including the product life cycle, product
classification, product line decision, product mix decision, branding decisions, packaging
and labeling.
● To understand the various pricing methods and determinants of price, as well as
promotion decisions and marketing channel decisions.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Learners will be able to understand the nature, scope, and importance of marketing and its
evolution over time.
● Learners will be able to explain the core marketing concepts and the various company
orientations.
● Learners will be able to identify and analyse the various factors affecting the marketing
environment in the Indian context.
● Learners will be able to apply the concepts of segmentation, targeting, and positioning to
develop effective marketing strategies.

61
 ● Learners will be able to make informed decisions regarding product decisions, including the
product life cycle, product classification, product line decision, product mix decision,
branding decisions, packaging and labelling.
● Learners will be able to analyse the various pricing methods and determinants of price, as
well as promotion decisions and marketing channel decisions, to develop effective
marketing strategies.
● Learners will be able to develop marketing strategies for service firms based on an
understanding of the unique characteristics of services.

SYLLABUS OF GE-5
Unit 1: Introduction and Marketing Environment (12 hours)
Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing
concepts; Company orientation - Production concept, Product concept, Selling concept, Marketing
concept, Holistic marketing concept. Marketing Environment: Demographic, Economic, Political,
Legal, Socio cultural, Technological environment (Indian context); Portfolio approach – Boston
Consulting Group (BCG) matrix.

Unit 2: Segmentation, Targeting and Positioning and Product Decisions (12 hours) Segmentation,
Targeting and Positioning: Concept; Levels of Market Segmentation, Basis for Segmenting
Consumer Markets; Product decisions: Concept of Product Life Cycle (PLC), PLC marketing
strategies, Product Classification, Product Line Decision, Product Mix Decision, Branding Decisions,
Packaging & Labelling.

Unit 3: Pricing, Promotion and Marketing Channel Decisions (12 hours)

Pricing Decisions: Determinants of Price, Pricing Methods (Non-mathematical treatment),
Adapting Price. Promotion Decisions: Factors determining promotion mix, Promotional Tools –
Fundamentals of advertisement, Sales Promotion, Public Relations & Publicity and Personal
Selling. Marketing Channel Decision: Channel functions, Channel Levels, Types of Intermediaries:
Wholesalers and Retailers.

Unit 4: Marketing of Services (9 hours)

Marketing of Services: unique characteristics of services, marketing strategies for service firms –
7Ps.

Essential/recommended Readings (latest edition of readings to be used)

● Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E. (2019). Principles of marketing: A
South Asian perspective. Pearson.
● Kotler, P., & Keller, K. L. (2015). Marketing management (15th ed.). Pearson.

Suggestive Readings (latest edition of readings to be used)

62
 ● Ramaswamy, V.S. & Namakumari, S.: Marketing Management: Global Perspective –
Indian Context, Macmillan Publishers India Limited.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

GENERIC ELECTIVES (GE-6): DYNAMICS OF START UPS

Course title & Credits Credit distribution of the Eligibility Pre-

Code course criteria requisite
of the
course
Lect Tutorial Practic
ure al/
Practic
e
Dynamics of Start 4 3 1 0 Class XII None
Ups
(GE 6)

Learning Objectives
● Understand the concept of entrepreneurship, its different types, and the qualities required
to become a successful entrepreneur.
● Explore the significance of innovation, creativity, and the role they play in the development
and growth of new ventures, particularly in the Indian context.
● Identify and evaluate business opportunities, employing various techniques such as idea
generation, selection, and implementation.
● Conduct feasibility analysis, encompassing marketing, technical, and financial aspects, to
determine the viability of a new venture.
● Gain knowledge of resource mobilization strategies, including different types of resources
and various sources of financing, for successful entrepreneurship. Additionally,
comprehend the government initiatives and support available for entrepreneurs in India,
along with the mechanisms for scaling up and exiting a business.

Learning Outcomes
On successful completion of the course the learner will be able to:
● Understand the concept of entrepreneurship and differentiate between different types
of entrepreneurs. (Knowledge)
● Apply innovative and creative thinking to identify and evaluate business opportunities
for start-ups. (Application)

63
 ● Assess the feasibility of a new venture through comprehensive analysis of marketing,
technical, and financial factors. (Analysis)
● Develop strategies for resource mobilization and financing options for entrepreneurship.
(Synthesis)
● Evaluate the challenges, government initiatives, and support systems associated with
scaling up and exiting a business. (Evaluation)

SYLLABUS OF GE-6

Unit 1: Entrepreneurship Journey (9 hours)

Meaning of entrepreneur, types of entrepreneurs, making of an entrepreneur, role of innovation
and creativity for start-ups, start-up opportunities, creativity: role of creative thinking in
development and growth of new venture in India. Challenges in starting start-ups.

Unit 2: Business Setup (12 hours)

Characteristics of opportunity, where to look for opportunities, from identification to evaluation,
forms of ownership and suitability, different modes of generating ideas, identification of
opportunities: idea generation, selection and implementation, search for new ideas: techniques
for generating ideas: scamper, brainstorming, mind mapping, storyboarding, role playing. Entry
strategies: new product, franchising, buying an existing firm.

Unit 3: Feasibility and Resource Mobilisation (15

hours)
Feasibility analysis: marketing, technical and financial feasibility analysis, industry and competition
analysis, assessing new venture, economic environment and socio-economic feasibility of the
venture. Resource mobilization for entrepreneurship: what is resource, resources mobilization,
types of resources, process of resource mobilization, sources of financing.

Unit 4: Scaling-up of Business and Entrepreneurship Ecosystem (9 hours)

Scaling ventures – preparing for change, harvesting mechanism and exit strategies, managing
growth, reasons for new venture failures, the entrepreneurial ecosystem, business incubators,
entrepreneurship in India. Government initiatives, government grant and subsidies.

Essential/recommended Readings (latest edition of readings to be used)

1. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2021). Entrepreneurship (11th ed.). McGraw-
Hill Education.
2. Kuratko, D. F., & Hodgetts, R. M. (2020). Entrepreneurship: Theory, process, and practice
(11th ed.). Cengage Learning.
3. Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successfully launching new
ventures (6th ed.). Pearson.

64
 4. Spinelli, S., Adams, R. J., & Timmons, J. A. (2018). New venture creation: Entrepreneurship
for the 21st century (11th ed.). McGraw-Hill Education.
5. Zimmerer, T. W., Scarborough, N. M., & Wilson, D. (2018). Essentials of entrepreneurship
and small business management (9th ed.). Pearson.

Suggestive Readings (latest edition of readings to be used)

1. Barringer, B. R., & Ireland, R. D. (2019). Entrepreneurship: Successfully Launching New
Ventures (6th ed.). Pearson.
2. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2020). Entrepreneurship (11th ed.).
McGraw-Hill Education.
3. Kuratko, D. F., & Hodgetts, R. M. (2017). Entrepreneurship: Theory, Process, and Practice
(10th ed.). Cengage Learning.
4. Morris, M. H., Kuratko, D. F., &Covin, J. G. (2019). Corporate Entrepreneurship &
Innovation (4th ed.). Cengage Learning.
5. Timmons, J. A., Spinelli, S., &Zacharakis, A. (2018). New Venture Creation:
Entrepreneurship for the 21st Century (11th ed.). McGraw-Hill Education.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

65
 SEMESTER -III
B.A (Hons) BUSINESS ECONOMICS
Category I
(B.A. Honours in Business Economics in three years)

DISCIPLINE SPECIFIC CORE COURSE – 7 (DSC-7): MICROECONOMICS-II

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of
Lecture Tutorial Practical/ criteria the course
Practice (if any)
Microeconomics-II (DSC 7) 4 3 1 0 Class 12 None

Learning Objectives
This course aims to provide to the student an understanding of:
• the concepts of a market structure and equilibrium in perfectly and imperfectly
competitive market situations.
• the possible equilibria in factor markets
• equilibrium in all commodity and factor markets
• the concept of economic welfare and its properties.

Learning outcomes
By studying this course, the students will be able to:

· Identify different forms of market structure, their resource allocation and

welfare implications.
· Express rational agent desires in a game theoretic framework.
· Analyse profit maximising strategies under different oligopoly models.
· Use a social welfare function to evaluate societal outcomes

SYLLABUS OF DSC-7

UNIT–I: Market Structure (18 hours)

Perfect Competition: Firm equilibrium in the short and long run. Short run supply curve
for the firm and the market, long run industry supply; constant, increasing and decreasing
cost industry; producer and consumer surplus. Monopoly: Profit Maximisation, multi-
plant firm, monopoly power and its measurement, social costs of monopoly, price
discrimination. Monopolistic Competition: product differentiation; equilibrium of the
firm in the industry-with entry of new firms and with price competition, Comparisons.
Oligopoly and Game Theory: Cournot model and reaction curves, Stackelberg‘s model,
Bertrand model, Quantity leadership, Price leadership, Non collusive stable equilibrium,
66
Simultaneous quantity setting, Collusion, Cartels, Concepts of Game Theory: Dominant
strategies and Nash Equilibrium, Mixed strategies, Prisoner's Dilemma.

UNIT – II: Factor Market (10 hours)

Factor pricing in the case of single and many variable factors, demand for labor in a
product market with perfect competition and monopoly, monopsony, bilateral
monopoly and role of labour unions. Economic rent and quasi rent.

UNIT – III: General Equilibrium (9 hours)

Equilibrium and efficiency under pure exchange and production; Edgeworth box; Pareto
optimality conditions; market trade; Walras’ law; existence of equilibrium and
efficiency; Implications of the first and second welfare theorem.

UNIT – IV: Welfare (8 hours)

Social Welfare Function; welfare maximization, Fair allocation, Envy and equity, Arrow's
Impossibility Theorem

Essential/recommended readings

1. Varian, H. R. (2020). Intermediate microeconomics: A modern approach. W. W.

Norton.
2. Bernheim, B., Whinston, M. (2009). Microeconomics. Tata McGraw- Hill.
3. Snyder, C., Nicholson, W. (2010). Fundamentals of Microeconomics. Cengage
Learning
4. Pindyck, Robert S. & Rubinfeld, Daniel L. (2017). Microeconomics. Pearson

Suggestive readings

1. Dr. Robert E. Hall and Dr. Marc Lieberman. (2009).Microeconomics - Principles

and Applications. South Western Educational Publishing.
2. Bergstrom, T., Varian, H. (2014). Workouts in Intermediate Microeconomics. W. W.
Norton.
3. Joseph E. Stiglitz and Carl E. Walsh. (2006). Principles of Microeconomics. W. W.
Norton & Co.
Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

67
 DISCIPLINE SPECIFIC CORE COURSE – 8 (DSC-8) MATHEMATICS FOR BUSINESS
ECONOMICS - II
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite
Lecture Tutorial Practical/ criteria of the course
Practice (if any)
Mathematics for Business 4 3 1 0 Class 12 None
Economics –II (DSC 8)

Learning Objectives

This course aims to introduce to the student the understanding of

• real multivariate functions and their properties

• the optimisation conditions for real multivariate functions
• differential equations and their applications
• difference equations and applications

Learning outcomes

By studying this course, the students will able to:

· To be adept in the use of differential and integral calculus to examine the

properties of functions used in economics and business
· To solve numerical problems of multivariable optimization and properties of the
solutions.
· To model business and economic scenarios in mathematical terminology and to
appreciate economic models by using formal mathematical methods.

SYLLABUS OF DSC-8

UNIT – I:Multivariable Functions (12 hours)

Geometric representations: graphs and level curves; differentiability: characterisations,
properties with respect to various operations and applications; higher order derivatives:
properties and applications; the implicit function theorem and application to
comparative statics problems; homogeneous and homothetic functions:
characterisations and applications

UNIT – II: Multivariable Optimization (15 hours)

Multivariate optimisation: Convex sets; geometric properties of functions: convex
functions, their characterisations, properties and applications; further geometric
properties of functions: quasiconvex functions, their characterisations, properties and
applications; unconstrained optimisation: geometric characterisations, characterisations

68
using calculus and applications. Multivariate Optimization with constraints: Constrained
optimisation with equality constraints: geometric characterisations, Lagrange
characterisation using calculus and applications; properties of value function: envelope
theorem and applications.

UNIT – III: Economic Dynamics -1 (9 hours)

First order differential equations, phase diagrams and stability.

UNIT – IV: Economic Dynamics -2 (9 hours)

First order difference equations, equilibrium and stability

Essential/recommended readings
1. Sydsaeter, K., Hammond, P. (2002). Mathematics for economic analysis. Pearson
Educational.

Suggestive readings
1. Chiang, Alpha C., and Wainwright Kevin. Fundamental Methods of Mathematical
Economics. Boston, Mass: McGraw-Hill/Irwin, 2005
2. Hoy, Michael, Livernois, John, McKenna, Chris, Rees, Ray and StengosThanasis
(2011) Mathematics for Economics. Cambridge, Mass. : MIT Press
Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

69
 DISCIPLINE SPECIFIC CORE COURSE – 9 (DSC-9): CORPORATE FINANCE

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of
Lecture Tutorial Practical/ criteria the course
Practice (if any)
Corporate Finance (DSC 9) 4 3 1 0 Class 12 None

Learning Objectives

This course aims to

• introduce the basic concepts of financial management and its objectives.
• provide an understanding of investment decisions and of working capital.
• introduce and discuss the issues in the cost of capital.
• examine the theories and analysis involved in financing decisions and dividend
distribution.

Learning outcomes

By studying this course, students will be able to:

● To learn the role and objectives of financial management in business corporations.

● To acquire skills to analyse corporate behaviour during procurement and
development of resources.
● To understand capital structure and discuss the factors that financial managers
consider while determining a company’s financing strategy
● To critically discuss the theories relating to dividends policies and cost of capital

SYLLABUS OF DSC-9

UNIT – I: Introduction (6 hours)

Nature and Scope of Financial Management. Traditional and Modern Approach to the
concept of financial management. Functions of finance – Finance Decision, Investment
Decision, Dividend Decision. Objectives of Financial Management - Profit Maximisation
and Wealth Maximisation. Concept of Time Value of Money.

UNIT – II: Investment Decision (15 hours)

Capital Budgeting - Nature and meaning of capital budgeting; Types of decisions: - Accept-
Reject, Replacement, Mutually Exclusive. Estimation of Relevant cash flows. Evaluation
techniques - Accounting Rate of Return, Pay Back, Net Present Value, Internal Rate of
Return, Profitability Index Method.

70
Concepts and Definition of working capital. Determining Financing Mix; Permanent and
temporary working capital; Determinants of working capital; Computation of Working
Capital.

UNIT – III: Cost of Capital (9 hours)

Concept and Measurement of Cost of Capital: Measurement of specific costs - Cost of
debt:- perpetual debt and Redeemable debt; Cost of Preference Share; Cost of Equity
Capital – Dividend valuation model and CAPM; Cost of Retained Earnings. Computation
of Overall Cost of Capital based on book value weights and market value weights.

UNIT – IV: Financing Decision (15 hours)

Leverage Analysis - Operating, Financial, and Combined Leverage, Earning Before
Interest and Tax (EBIT) – Earning Per Share (EPS) analysis, Indifference point. Capital
structures theories - Net income approach; Net operating income approach; Modigliani-
Miller (MM) approach. Factors affecting capital Structure.
Dividend Decision: Relevance and irrelevance of dividends. Residual theory of dividends;
Modigliani and Miller hypothesis; Walter's model; Gordon's model. Factors affecting
Dividend Policy.

Essential/recommended readings

1. Khan, M.Y., & Jain, P.K. Basic Financial Management. Tata McGraw Hill Education
Private Limited.
2. Pandey,I.M. Financial Management. Vikas Publishing House Pvt. Ltd. New Delhi
3. Rustagi, R. P. Fundamentals of Financial Management, Taxmann publication(Pvt)
Ltd,New Delhi.

Suggestive readings
1. Van Horne, J.C. Financial Management and Policy. Prentice Hall of India.
2. Levy, H. and Sarnat, M. Principles of Financial Management. Prentice Hall.
3. Brealey, Richard, A., & Myers, Stewart, C. Principles of Corporate Finance. Tata
McGraw Hill Publishing Company Limited.
4. Chandra, Prasanna. Financial Management-Theory and Practice. Tata McGrawHill.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

71
DISCIPLINE SPECIFIC ELECTIVE COURSE 1 (DSE-1): INCOME TAX LAW AND PRACTICE

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course
Practice (if any)
Income Tax Law and 4 3 1 0 Class 12 None
Practice (DSE 1)

Learning Objectives

The course aims at

• Introducing basic definitions in Income Tax Act
• Computing taxable income under the heads Salaries and House Property
• Calculate Profits and Gains of Business or Profession, Capital Gains and Income from
other sources
• Understand deductions from gross taxable income and filling of returns.

Learning outcomes

By studying this course, the students will be able to:

· To Understand the Process of determination of taxable income

· To apply the deductions to taxable income as per the latest provisions of Income-
tax Act, 1961
· To Acquire the skill of Filling Basic Returns of Income Tax

SYLLABUS OF DSE-1

Unit 1: Introductory Concepts (3 hours)

Permanent Account Number (PAN), Assessment Year, Previous Year, Person, Assessee,
Gross Total Income, Total income and its computation, Tax Rates, Residential status;
Relationship between Residential Status and Incidence of Tax. Incomes Exempted under
section 10.

Unit 2: Computation for “Salaries” and “Income from House Property” (15 hours)
Income under the head “Salaries”: Meaning of Salary, basis of charge, Allowances,
Perquisites, permissible deductions from salary income, Deduction under Section 80 C.
Income under the head “Income from House Property”: Basis of charge, income from let
out house property, income from self-occupied property.

72
Unit 3: Computation for ‘Profits and Gains of Business or Profession’, ‘Capital
Gains’ and ‘Income from other sources’ (15 hours)
Profits and gains of business or profession: Basis of charge, important rules regarding
assessment of PGBP, computation of Profits from Business or Profession, deductions
expressly allowed, expenses expressly disallowed.
Capital gains: basis of charge, meaning of capital asset, cost of acquisition, improvement
and indexation, exemptions for capital gains arising from transfer of Capital Assets,
calculation of tax on short-term and long-term capital gains.
Income from other sources: basis of charge, dividend, winnings from lotteries,
crossword puzzles, etc., interest on securities, advance money received for transfer of a
capital asset, permissible deductions.

Unit 4: Computation of Total Income and Tax Liability (12 hours)

Computation of total income; Deductions from gross total income under section 80 C to
80 U; Rebates and reliefs; Set-off and carry forward of losses (Concept only), Concept of
advance payment of Tax and Deduction of Tax at Source. Computation of Taxable
Income and liability of Tax. e-Filing of Returns: ITR-1 (SAHAJ) and ITR-2

Essential/recommended readings

1. Ahuja, G. and Gupta, R. Simplified Approach to Income Tax. Flair Publications (P)
Ltd.
2. Singhania, V.K. and Singhania, M. Students Guide to Income Tax. Taxmann
Publications (P) Ltd.
Software to be used for teaching are:
1. ‘Excel Utility’ available at incometaxindiaefiling.gov.in
2. Vinod Kumar Singhania, e-filing of Income Tax Returns and Computation of Tax
Taxmann Publication (P) Ltd, New Delhi. (Latest version)

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

73
 DISCIPLINE SPECIFIC ELECTIVE COURSE 2 (DSE-3): ENTREPRENEURSHIP

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course (if any)
Practice
Entrepreneurship (DSE 3) 4 3 1 0 Class 12 None

Learning Objectives

The course aims at:

• To introduce the concept of entrepreneurship and its role in the economy
• To launch an Entrepreneurial Venture and writing a business plan
• To identify and explore legal and financial requirements of a business
• To understand the role and creativity in sustainable Business

Learning outcomes

By studying this course, the students will be able to:

· To develop critical thinking, problem solving skills and entrepreneurial mind-set in

students.
· To enhance the understanding of the entrepreneurial process from idea
generation, to concept development and creation of the venture.
· To enable the understanding of the business models, legal aspects of enterprise
and writing a business plan.
· To apprise students with ways to finance and scale up the business.

SYLLABUS OF DSE-2

Unit 1: Introduction to Entrepreneurship (9 hours)

Concept of Entrepreneurship; Attributes of Entrepreneur; Distinction between
entrepreneur and manager; Concept of corporate entrepreneurship/ intrapreneurship;
Concept of social entrepreneurship; Role of entrepreneurship for an economy;
Understanding business model strategy; Legal forms of enterprise; case study
discussion on entrepreneurs, intrapreneurs, business models

Unit 2: Launching Entrepreneurial Venture (12 hours)

Identification of opportunities and Idea generation and screening methods-
Brainstorming, mind-mapping, story-telling, SCAMPER, attribute listing, focus group
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interviews, customer feedback; Feasibility studies- Marketing, Financial, Technical,
Socio-economic Feasibility; Writing Business Plan

Unit 3: Legal and Financial Aspects (12 hours)

Legal requirements of business (Basic concept and relevance of patents, copyrights, and
trademark); Financing- Start-up phase financing, growth stage financing, Maturity-
phase financing; angel investment and venture capital, other forms of external
financing; case study discussion on financing a venture

Unit 4: Sustaining and Scaling Up (12 hours)

Keeping the entrepreneurial spirit alive- Challenges and remedies, Role of creativity and
innovation, Barriers to entrepreneurship, Concept of sustainability, Ethical
Perspectives; Introducing Shared Innovation into the Business Model; Evolution of CSR
from Compliance to Sustainable Entrepreneurship; How to Design CSR Strategies that
Optimize Impact for Business and Society

Essential/recommended readings

·1. Harvard Business Review Entrepreneur's Handbook: Everything You Need to

Launch and Grow Your New Business
2. Hisrich, R. D. International entrepreneurship: starting, developing, and managing a
global venture. Sage Publications.
3. Sharma, S., Starik, M., & Wuebker, R. Sustainability, innovation and
entrepreneurship: introduction to the volume.

Additional References:
1. Blank, S., Andreessen, M., Hoffman, R., & Sahlman, W. A. (2018). HBR's 10 Must
Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean
Startup Changes Everything” by Steve Blank). Harvard Business Press.
2. Drucker, P. (2014). Innovation and entrepreneurship. Routledge.
3. Hisrich, R.D., Manimala, M.J., Peters, M.P., Shepherd, D.A.: Entrepreneurship, Tata
McGraw Hill.
4. Kuratko, D.F., and Rao, T. V., Entrepreneurship: A South-Asian Perspective,
Cengage.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

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 COMMON POOL OF GENERIC ELECTIVES (GE) COURSES OFFERED BY THE
DEPARTMENTS

GENERIC ELECTIVES (GE-1): PRINCIPLES OF ECONOMICS

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course (if any)
Practice
Principles of Economics 4 3 1 0 Class 12 None
(GEC 1)

Learning Objectives
This course aims
• To offer basic understanding of the basic principles of micro economics like problem of
scarcity and choice, demand and supply, elasticity.
• To introduce students with basic consumer theory,
• To introduce students with production and cost concept
• to expose the student to the basic principles and concepts in Macroeconomic variables --
GDP, consumption, savings, investment, money and credit etc.
• To learn measurement of national income and related aggregates; nominal and real income
• To determine actual and potential GDP
• To understand the functioning of money market

Learning outcomes
By studying this course, students will be able to:
· To understand the principles of economics of the modern economy.
· To understand the consumer theory, production, and costs etc.
· To understand the basic principles of macroeconomics, national income
accounting and determination of GDP.
· To understand the functioning of the money market.

SYLLABUS OF GEC-1
Unit 1: Introduction (6 hours)
Problem of scarcity and choice: scarcity, choice and opportunity cost; production
possibility frontier; economic systems.
Demand and supply: law of demand, determinants of demand, shifts of demand versus
movements along a demand curve, market demand, law of supply, determinants of
supply, shifts of supply versus movements along a supply curve, market supply, market
equilibrium.

76
Applications of demand and supply: price rationing, price floors, consumer surplus,
producer surplus.Elasticity: price elasticity of demand, calculating elasticity,
determinants of price elasticity, other elasticities.
Unit 2: Consumer Theory (9 hours)
Budget constraint, concept of utility, diminishing marginal utility, Diamond-water
paradox, income and substitution effects; consumer choice: indifference curves,
derivation of demand curve from indifference curve and budget constraint.
Unit 3: Production and Costs (9 hours)
Production: behaviour of profit maximising firms, production process, production
functions, law of variable proportions, choice of technology, isoquant and isocost lines,
cost minimizing equilibrium condition.
Costs: costs in the short run, costs in the long run, revenue and profit maximizations,
minimizing losses, short run industry supply curve, economies and diseconomies of
scale, long run adjustments.
Unit 4: Introduction to Macroeconomics (6 hours)
What is macroeconomics? Macroeconomic issues in an economy.
Unit 5: National Income Accounting (6 hours)
Concepts of GDP Aggregates and National Income; measurement of national income and
related aggregates; nominal and real income; GDP and welfare and the limitations of the
GDP concept.
Unit 6: Determination of GDP (6 hours)
Actual and potential GDP; aggregate expenditure; consumption function; investment
function; equilibrium GDP; concepts of MPS, APS, MPC, APC; autonomous expenditure;
Concept of multiplier.
Unit 7: Money and Credit (3 hours)
Money in a Modern Economy: Concept of money in a modern economy; monetary
aggregates; demand for money; quantity theory of money; liquidity preference and rate
of interest; money supply and credit creation; monetary policy

Essential/recommended readings

1. Case, K.E., Fair, R. C., and Oster, S. E. (2017). Principles of Economics (12th Ed.).
Pearson.
2. Dornbusch, R., Fischer, S. and Startz. R. Macroeconomics (11th Edition). McGraw-
Hill.
3. Mankiw, N.G. (2021). Principles of Economics, (9th Edition). Cengage Learning.
4. Acemoglu, D., Laibson, D., List J.A. (2016), Economics, Pearson
Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

77
 GENERIC ELECTIVES (GE-3): LEGAL ENVIRONMENT OF BUSINESS
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course (if any)
Practice
Legal Environment of 4 3 1 0 Class 12 None
Business (GEC 3)

Learning Objectives

The course intends:

• To familiarize the student with the concept and essentials of Indian Contract act which
govern business for its efficient conduct and to apply them in real life situations.
• To explain the meaning, nature and incorporation of a company.
• To make students understand and apply the provisions of Sale of Goods Act and Consumer
Protection Act.
• To recognize and articulate legal principles related to Limited Liability Partnership and
Information Technology Act.

Learning outcomes

By studying this course, students will be able to:

· To understand the basic rules and provisions of Contract and Agreements.

· To know the provisions to Formation and functioning of company and LLP.
· To understand the significance and role of law of sale of goods act
· To have in- depth knowledge of Information Technology Act And legal framework of
right to Privacy, Data Security and Data Protection.
· Apply the law correctly to different facts and in different contexts

SYLLABUS OF GEC-3

Unit 1: Indian Contract Act (12 hours)

Meaning and Essentials of a Contract; Valid, Void and Voidable Contract; Offer and
Acceptance; Consideration; Capacity of Parties; Free Consent; Discharge of Contract and
Remedies for Breach of a Contract.

Unit 2: Companies Act (12 hours)

Meaning and Nature of Company; Promotion and Incorporation of a Company;
Memorandum of Association; Articles of Association; Misleading Prospectus and

78
remedies available to the parties; Board of Directors and their qualification, duties,
powers. Company Meetings and Resolutions.

Unit 3: Sale of Goods Act and Consumer Protection Act (12 hours)
Essentials of a Contract of Sale; Sale and Agreement to Sell, Conditions and Warranties;
Transfer of Title by Non-Owners; Doctrine of Caveat Emptor; Rights of Unpaid
Seller.Consumer Protection Act 2009: Scope and Applicability of the Act. Rights of
consumer. Procedure for complaints. Duties and power of Central Consumer Protection
Authority.

Unit 4: Limited Liability Partnership Act and IT Act (9 hours)

Meaning and nature of LLP; LLP and Company; LLP Agreement, Partners and Designated
Partners, Incorporation of LLP; Partners and their Relations, Extent and limitation of
liability of LLP.
Information Technology Act 2000: Concept and role; Digital signature, Electronic
governance, Attribution, Acknowledgement and dispatch of electronic records,
Regulation of certifying authorities, Digital signatures certificates, Duties of subscribers,
Penalties and adjudication, Appellate Tribunal , Offences.

Essential/recommended readings

1. Bansal, V & Arora, A. Corporate Laws. Vikas Publishing, House (P) Ltd. New Delhi.
2. Kuchhal M.C & Vivek K. Business Legislation for Management. VIKAS Publishing
House (P) Ltd.
3. Kumar, A. Corporate Laws. International Book House (P) Ltd.
4. Bare Acts relating to the laws.

Suggestive readings

1. Chadha, R,. Chadha, S. Corporate Laws. Mayur Paperbacks. New Delhi.

2. Maheshwari & Maheshwari. Business Law. National Publishing House. New Delhi.
3. Singh, Avtar. The Principles of Mercantile Law. Eastern Book Company. Lucknow.
4. Tulsian, P.C. Business Law. Tata McGraw Hill. New Delhi.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

79
 GENERIC ELECTIVES (GE-5): QUANTITATIVE TECHNIQUES IN
CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course (if any)
Practice
Quantitative Techniques in 4 3 1 0 Class 12 None
Management (GEC 5)

Learning Objectives

To apprise students:
• To understand the concepts, formulation and interpretation of linear programming
methods and its application in diverse problems.
• To formulate and solve Transportation and Assignment problems
• To understand basic concept, construction of the Network diagram and Critical Path
Analysis
• To introduce game theory and network analysis forms part of the course.

Learning outcomes

By studying this course, students will be able to:

• Identify and develop operational research models from the verbal description of
the real system.
• Understand the mathematical tools that are needed to solve optimization
problems.
• Develop critical thinking and use PERT and CPM techniques to improve decision
making.

SYLLABUS OF GEC-5

UNIT – I: Introduction - Operations Research, Linear Programming (15 hours)

(i) Introduction to Operations Research, characteristics, Phases, Methodology,
Applications and scope
(ii) Formulation of Linear Programming problems, Graphical Solutions (Special cases:
Multiple optimal solution, infeasibility, unbounded solution); Simplex Method, Special
cases, Big-M method and Two-phase method; Duality (emphasis on formulation &
economic interpretation); Sensitivity Analysis. (Excel Solver application)

UNIT – II:Transportation and Assignment Problem (12 hours)

(i) Transportation Problem: Formulation, Solution by N.W. Corner Rule, Least Cost
method, Vogel’s Approximation Method (VAM), Modified Distribution Method; Special
cases: Multiple Solutions, Maximization case, unbalanced case, prohibited routes.

80
(ii) Assignment Problem: Hungarian Method, Special cases: Multiple Solutions,
Maximization case, Unbalanced case, Restrictions on assignment.

UNIT – III: Network Analysis (9 hours)

Basic Concept, Construction of the Network diagram, Critical Path Analysis, float and
slack analysis (Total float, free float, independent float), probability consideration in
PERT (Interface with Project Management open-source software)

UNIT – IV: Decision Theory (9 hours)

Decision making environment, Construction of Pay off Table, Opportunity Loss Table,
Decision under uncertainty. Decision under Conflict: Game Theory, Two-person Zero-
Sum games, Maximin Minimax Principle, Games without Saddle point - Mixed strategy,
Dominance Rule.

Essential/recommended readings
1. Vohra, N.D., Quantitative Techniques in Management (5th ed.). Tata McGraw Hill
2. Swarup, K., Gupta, P.K. and Mohan, Man, Introduction to Management Science
Operations Research (19th ed.). Sultan Chand & Sons.
3. Sharma, J.K., Operations Research: Theory and Applications (6th ed.). Trinity.
4. Taha, H.A., Operations Research: An Introduction (9th ed.). Pearson.

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

81
 GENERIC ELECTIVES (GE-7): ECONOMICS OF STARTUPS

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-requisite of the
Lecture Tutorial Practical/ criteria course (if any)
Practice
Economics of Startups 4 3 1 0 Class 12 None
(GEC 7)

Learning Objectives

To apprise students:
• To give an overview of startups and its types that would help students to understand basics
of starting up new ventures.
• To build and create a successful Business Plan
• To understand various Business models and learn startups
• To familiarize with central and state level institutions supporting small business
entreprises.

Learning outcomes

By studying this course, students will be able to:

.· Understand the process and working of a startup.

· Identify the different ways in which entrepreneurs manifest in start-ups.
· Know how to create one’s own business venture and the various factors that influence
successful set-up and sustainable operations.
· Explore the funding and other institutions supporting small business units.

SYLLABUS OF GEC-7

UNIT – I: Startup, Generation & Experimentation (9 hours)

Concept of Startup, Role of digital technologies, Startup ecosystems, the startup
movement in India; Generating a value proposition, how valuable are new ideas, Design
thinking principles; Experimenting with the prototype, Introduction to lean start-ups,
Lean startup principles, Learning and failing fast.

UNIT – II: Building the Business Plan (15 hours)

Beginning Considerations: Building a competitive advantage. The strategic management
processes. Conducting a feasibility analysis. Forms of Business ownership. Franchising
and entrepreneurship. Buying an existing business, marketing and financial
considerations: Building a powerful marketing plan. E-commerce and Entrepreneur.
Pricing strategies. Creating a successful financial plan. Choosing the right location and
layout.

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