Gray Whale Gin Brochure

MEDIA KIT 2022
OUR STORY
At Gray Whale Gin, we believe a lovingly Now, we celebrate their 12,000 mile
handcrafted spirit can bring people journey with a beautiful gin made of
together — both for good times and for botanicals foraged along their migratory
good in the world. path. From Temecula limes to sea kelp
in Mendocino — as well as a few stops in
It's a simple notion that we cooked up on between — Gray Whale Gin honors the
a camping trip to Big Sur. We were awe-inspiring, natural beauty of our
humbled by California's stunning beauty; world.
we felt lucky to be on that rocky coast,
surrounded by ancient trees and the That’s why the proceeds of every bottle
endless blue of the Pacific Ocean. of Gray Whale Gin supports Oceana,
which helps to protect and restore the
Looking out past McWay Falls at the world's oceans.
turquoise sea, we spotted a Gray Whale
and its calf on their own road trip up It’s our hope that Gray Whales will
north. It’s a trip Gray Whales have made continue to make that epic journey for
for more than 30 million years, long before another 30 million years.
we stood up on two legs.
OUR FOUNDERS
Marsh and Jan Mokhtari met in a
bar in Chicago 20 years ago. It
might sound trite, but hey, they
make gin together, so now it
seems like kismet.
Marsh is a food & adventure show

host on the Food Network,
National Geographic and the
Travel Channel. Jan is an
award-winning creative director
and filmmaker, creating
campaigns and content for some
of the world's largest brands.
In 2016, they combined their

superpowers and founded Golden
State Distillery, a distillery that
celebrates California and supports
the Golden State through nature
and wildlife conservation.
HOW WE MAKE IT
1
Base Spirit: 6x Distilled The Botanicals
2
Our ultra clean, six-times After the base spirit is set, we prepare
distilled, gluten-free corn the botanicals for distillation. Our
base spirit provides the carefully selected botanicals are
perfect blank canvas to sourced from sustainable farms or wild
allow our wonderful foraged. First, our sun-dried botanicals
Californian botanicals to are weighed, inspected and poured
truly shine. This is where we directly into the pot still. Then, we place
start our distillation process. the fresh hand-zested citrus and
fir-tree needles into a vapor extraction
bag. This wonderfully fragrant giant tea
bag is carefully tied inside our copper
pot still helmet, directly above the
base spirit.
3 IN VAPOR BASKET
Limes
Fir Tree
The Final - Botanical Distillation: 7x Distilled Mint
The final and most important step is

the botanical distillation. During
distillation, the alcohol vapors rise up
IN POT STILL
to the extraction basket and Juniper
delicately heat the fresh citrus and Kombu
fir, releasing all their wonderful Almonds
flavors. These rich vapors continue
across the line-arm and are cooled
and condensed. Gray Whale Gin then
rests for 48 hours until we bottle it.
Juniper from Limes from
BIG SUR TEMECULA VALLEY
Our California Juniper is Limes, lemons and

wild foraged from the oranges from Temecula
rocky Big Sur coastline. Valley are lovingly
Juniper is super-packed hand-zested for each
with antioxidants, batch. These bright
praised as a natural citrus notes kick off our
detoxifier for centuries. gin journey.
BOTANICALS Juniper berries
handpicked from the
Golden State are the
Our botanicals are foraged along the heart of our superbly
migratory path of the California Gray smooth gin.
Whale – from Temecula in the South
to Mendocino in the North.
EVERY BOTANICAL USED IS

SUSTAINABLY SOURCED OR WILD
HARVESTED.
Fir Trees from Sea Kelp from Mint from Almonds from
SONOMA MENDOCINO COAST SANTA CRUZ CENTRAL VALLEY
Sustainably sourced from Our Kombu Seaweed is Mint is one of the oldest California makes more
a tree farm in Sonoma wild harvested from kelp culinary herbs known to almonds than anywhere
Valley, we harvest from beds on the Mendocino man, celebrated for its else in the world. Each
living fir trees and Coast. Abundant in flavor remarkable medicinal season, our almonds are
de-needle each one by and rich in mineral content, properties. California harvested from Capay
hand. The fir imparts a Kombu is unlike any other mint's native habitat is Valley. The almond trees
cool pine, coastal quality sea vegetable, earning it along freshwater stream bloom with white
to our gin’s flavor profile the title "The King of banks, so refreshing flavor flowers in the spring
– a breath of Northern Seaweeds." Kombu flows in every glass of our and the almond seed is
California. Seaweed adds an earthy gin. Breathe in the aroma ready to be harvested in
umami flavor profile that and your mind is instantly August. These almonds
grounds our gin and calmed, transported to an give our gin a delicate
imbues a spray of the oceanic overlook. mouthfeel and a creamy
Pacific Ocean to every sip. finish.
TASTING
ONE OF A KIND
An unmatched, singular profile delivering
balanced and bold botanicals.
AN ORIGINAL MEDLEY INSPIRED BY

THE COAST
Citrus aromas, juniper and a subtle hint of
cool coastal fir trees blend with fresh mint
and the umami flavors of kombu sea kelp.
Rounded out by a beautiful, lasting, creamy
almond finish.
VERSATILITY
A sippable and mixable gin for all purposes.
COCKTAILS
The exceptionally balanced,

botanical-forward makeup of Gray
Whale Gin makes it innately
sippable and, of course, mixable.
Click HERE for cocktail recipes

SAVING OUR OCEANS
At Gray Whale Gin, we believe in a world where even the small choices we make each day can leave
the planet in a better place than we found it. We believe in GIN FOR GOOD.
That's why every bottle of Gray Whale Gin is made with the environment in mind – inside the bottle
and out. We sustainably source our ingredients from local farmers we know, and our bottles are
thoughtfully designed with organic paint and a biodegradable cork.
We proudly support the conservation of our oceans and the incredible creature that inspired our gin
through partnerships with Oceana and One Percent for the Planet.
As the world’s largest organization devoted solely to marine conservation, Oceana’s vision is to
create the ideal environment for marine life like the California Gray Whale to survive. Partial
proceeds of each bottle of Gray Whale Gin support Oceana.
Through our membership with One Percent for the Planet, we've further pledged to contribute at
least one percent of our annual sales to environmental causes.
CONTACT
Karlsson Banks
Karlsson.Banks@deutschfamily.com

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MEDIA KIT 2022

Marsh is a food & adventure show

In 2016, they combined their

The ﬁnal and most important step is

Our California Juniper is Limes, lemons and

EVERY BOTANICAL USED IS

AN ORIGINAL MEDLEY INSPIRED BY

The exceptionally balanced,

Click HERE for cocktail recipes

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