ETHICS
ETHICS
ETHICS
INTRODUCTION
Ethics deals with principles of ethical behaviour in modern society at the level of the person,
society, and in interaction with the environment and other shared resources (CMO 20 s 2013).
Morality pertains to the standards of right and wrong that an individual originally picks up from the
community.
Ethics, as a course, teaches students to make moral decisions by using dominant moral
frameworks and by applying a seven-step moral reasoning model to analyse and solve moral
dilemmas.
A. Basic Concepts
Non-moral standards refer to rules that are unrelated to moral or ethical considerations. Either
these standards are not necessarily linked to morality or by nature lack ethical sense. Examples of
non-moral standards: rules of etiquette, fashion standards, rules in games, and various house
rules. Technically, religious rules, some traditions, and legal statutes (i.e. laws and ordinances)
are non-moral principles, though they can be ethically relevant depending on some factors and
contexts.
Six(6) CHARACTERISTICS OF Moral Standards that differentiate them from non-moral standards:
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must decide between two options that are both undesirable: cheating the client, which is wrong, and
turning down a chance to earn extra money. However, the former feeling has a moral component, but
the latter is just a temptation, a false moral dilemma, with only superficial similarities to real
dilemmas.
In some other cases that involve self-interest, however, the distinctions are not so clear-cut. The
following CASE: KVALNES AND ØVERENGET (2012) can serve to highlight how challenging a
situation can be even when it is close to the false dilemma end of the spectrum:
“Ben is the manager of a small private-banking unit within a large financial services group. Results
have slumped recently, mainly due to a bitter conflict between one employee and some of his
colleagues. They complain that he is rude and difficult to cooperate with. Ben has attempted to
mitigate, but to no avail. National legislation prohibits the option of firing the quarrelsome employee,
at least in the short run. Key members of Ben’s unit have become very upset by the situation and
have started to look for work elsewhere. A recent turn of events is that the employee himself has
applied for a job in a different part of the financial services group. Ben has agreed to serve as a
reference person. He receives a phone call from the manager of the unit currently contemplating to
hire the employee. The said manager is particularly interested in the employee’s social skills. “Does
he function well with his colleagues?” she asks. BEN’S DILEMMA: If Ben gives an honest answer,
he is likely to be stuck with the employee for a long time. If he lies, about the employee’s
social skills, he may get rid of his problem. He then runs the risk that his honesty will come up
for questioning later. It also feels wrong to lie to another person in order to get rid of a
problem at work. Lying in this case would be an attempt to transport one’s own problem over to
someone else, instead of taking responsibility and deal with it in one’s own organization. Question:
How should Ben respond to the question about the employee’s social abilities?
In this example, Ben had to choose between being honest and telling the truth about an employee’s
antisocial behavior, which would prevent the employee from moving to another organization. Ben
acknowledged that, regardless of what he decided to do, it would be wrong.
At first glance, this appears to be an obvious example of a false dilemma. Ben’s choice was between
the moral value of being truthful to others and the selfish desire to get rid of an employee problem. It
was tempting for him to withhold information and thereby help the difficult employee move to a new
job, but doing so would have violated Ben’s moral duty to be honest in business dealings. Ben could
have reasoned that the employee deserved another chance in a new work environment. By this logic,
if the employee were allowed to start anew in his career, he might be better able to fulfill his personal
and professional potential. That is all very well, but that consideration is relatively weak and clearly is
meant to camouflage a violation of the moral requirement to be straightforward and honest when
acting as a reference person.
The extent to which Ben’s situation is a real or a false dilemma depends on the details of the
case. This case is a good starting point when teaching ethics to both business managers and
business-school students, as well as in research on moral psychology. . .(Kvalnes, 2014).
People’s responses to Ben’s dilemma reveal their moral convictions. When I ask for
justifications regarding the choice of whether to be truthful, the participants in my ethics courses have
come up with a wide variety of reasons, thus expressing their individual loyalties and preferences.
People’s first responses are often based on their gut feelings, which cause one option to
instantly feel right or wrong. These are from System 1, where intuitions are dominant; In
System 2, reflection and analysis makes decision-making slower (Kahneman, 2013). Ethical
reasoning involves slowing down to become aware of the moral issues at stake and progressing from
a state of mismatching feelings to one in which the participants are able to recognize the ethical and
moral foundations for their own choices.
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Moral dilemmas are omnipresent in organizations. Situations on all parts of the scale, from acutely
real dilemmas to false pseudo-dilemmas, constitute challenges that decision-makers should prepare
for.
NOTE: The three levels of moral dilemmas are: Individual, organizational and systemic.
Reference:
Brinkmann, J. (2005). Understanding insurance customer dishonesty: Outline of a situational
approach. Journal of Business Ethics, 61(2), 183–197.CrossRefGoogle Scholar.
Personal Morality
The personal aspect of morality— more properly called as ethics —is about the cultivation of virtue:
the development of character traits so that choosing the good becomes a matter of a habit. An
efficient and well-run ship is like a virtuous person. Their difference, however, is that a ship’s crew is
run hierarchically. A ship is under the command of a captain, whereas a virtuous person must
be free to cultivate the virtues, or not.
There is no virtue in being charitable when someone is forcing you to give. Virtue can be guided by
cultural traditions and social institutions, not coerced. A virtuous man must be a free man.
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sufficient instrument in assessing moral situations. Reason and feelings must constructively
complement each other in making choices. Reason, while a reliable ground for moral judgment,
needs the feeling of empathy to make, not just a moral, but also a just decision. Morality
involves impartiality to ensure that all interests are accounted for, weighed rationally, and
assessed without prejudice. Reason recognizes both the good of oneself, and those of others.
In the hierarchy of ethical or moral standards, Moral right ranks first in the priority, and utility or
usefulness ranks last. Hence, the model theory of morality is “Categorical Imperative,” since
it recognizes and protects the rights and dignity of man. There is no other theory of life that is
more conducive to rights and dignity than Categorical Imperative.
By respecting the moral rights of man, this theory gives justice to man’s humanity. Man
becomes human only if he enjoys his rights as a human being. His rights are his sacred
possessions which should be considered under all circumstances. To respect the rights of
man expresses respect for God, his Creator, and true Giver of rights. A society, therefore, that
respects the dignity and rights of its members is considered a better society, a better culture.
Postcolonial critics of culture argue that there is no such thing as culture with capital “C” but
only “cultures” in plural. The dominant approach simply reflected the view of western scholars.
Eurocentrism, Westernism, Americanization are all subspecies of Ethnocentrism. Ethnocentrism, a
word coined by William Graham Sumner (1906), is defined as the view of things in which one’s own
group is the center of everything (Kinder and Kam, 2010). All people are ethnocentric. But
historically, European explorers and scholars tended to go beyond their ethnocentric biases and
saw non-European cultures in bad light. They used their own perspectives to downgrade
indigenous cultures to justify colonialism. Example: Western people are seen as industrious and
rational, while the non-western natives are depicted as lazy and superstitious.
Reference:
Lanuza, Gerry M. and Raymundo, Sarah S. (2016). “Understanding Culture, Society and Politics”
Manila, Philippines: REX Book Store.
1. Pakikipagkapwa-tao. This refers to the Filipinos’ openness to others, and feeling of oneness and
belonging with them. It connotes a deep personal concern for others.
2. Family Orientation. A Filipino is a family-centered person. The family as his biological source is
also the source of his name, honor, security, reputation, support and status. He has, at all cost,
to support, protect and defend it. Thus, relationship is very strong and close.
3. Joy and Humor. The Filipino is fun-loving and cheerful. He laughs out his problems. He
manifests a sense of humor.
4. Flexibility, Adaptability and Creativity. In the face of natural calamities, Filipinos manage to
survive. They are flexible, adaptable, creative and resourceful to face situations. Filipinos are apt to
become scientists and inventors. Examples: fluorescent, water-fuelled motor vehicles.
5. Hardwork and Industry. Motivated to support and promote his family, the Filipino becomes a
hard-working individual, able to endure and survive during difficult times.
6. Faith and Religiosity. Filipinos are known for their predominantly Christian religious faith. The
country is dotted with churches filled every Sunday by the faithful. In 1995, Pope John Paul II, upon
his visit to the Philippines and was greeted by millions of Filipinos, remarked: “phenomenal.”
1. Extreme Personalism. There is nothing wrong with loving and supporting oneself. But when such
acts are done to the extreme, they become negative because they encroach on the rights of
others. A clash of interests results, as in, graft and corruption.
2. Extreme Family-centeredness. A “padre de familia,” who loves his family, has the tendency to
commit illegal and immoral acts for the support of his family. Family members also tend to defend
the family’s name by all means, legal or illegal.
3. Lack of Discipline. Example: “Filipino time,” “lagay system” for traffic violations, “palusot,” fixers,
or “grease money” to facilitate quick processing of papers.
4. Passivity and Lack of Initiative. People generally depend on leaders or authority to do things for
them, instead of taking initiative. As a result, Filipinos tend to be complacent, easily resigned to
one’s fate, and tolerant to oppression and exploitation.
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5. Colonial Mentality. Filipinos tend to prefer things foreign instead of patronizing local goods.
There’s less appreciation for Philippine-made products.
6. Kanya-kanya Syndrome. Selfish individualism is a Filipino self-serving attitude which generates a
feeling of polarization and competitiveness toward others, accompanied with jealousy. This is
demonstrated during the time of elections, sometimes resulting to killing of opponent candidates.
7. Lack of Self-Analysis and Self-Reflection. Filipinos tend to joke in the face of serious problems.
We joke about serious matters instead of deeply studying the problem to be solved. The Filipinos
emphasize form rather than substance – a clear indication of lack of self-analysis and self-
reflection.
LEVEL 1: Self-Interest
This Pre-Conventional level, which represents Kohlberg’s lowest level of moral reasoning, has two
stages.
Stage 1: Moral decisions are based primarily on fear of punishment, or the need to be
obedient. (Example: “I should not steal because I will be caught and will go to jail.”)
Stage 2: Moral reasoning is guided most by satisfying one’s self-interest, but may involve
making bargains. (Example: “I can steal the drug and save my friend from death, but I’ll have to give
up some freedom by going to jail.”)
Note: Most children are at the pre-conventional level.
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LEVEL 3: Abstract Ideas
This post-conventional level represents the highest level of moral reasoning.
Stage 5: Moral decisions are made after carefully thinking about all the alternatives, and
striking a balance between human rights and laws of society. (Example: “I should steal the drug
because life is more important than money.”)
Stage 6: (Deleted by Kohlberg since it is seldom reached by people).
Note: Only Some adults reach the post-conventional level.
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3. The 7-Step Moral Reasoning/ Decision-Making Model
The decision- making process could be demonstrated in a Seven-Step Model (Scott Rae, 2009):
1. Gather the facts.
2. Determine the social issues.
3. Determine what virtues/principles have a bearing on the case.
4. List the alternatives.
5. Compare the alternatives with the virtues/principles.
6. Consider the consequences.
7. Make a decision.
C. Moral Courage