“EFFECT OF MARKETING STRATEGIES OF PORK MEAT VENDORS ON

CUSTOMER PERCEPTION IN MANGALDAN PANGASINAN”

A Business Research

Presented to the Faculty of the

Grade 11 Senior High School ABM Teachers of

Mangaldan National High School

Mangaldan, Pangasinan

In Particular Fulfilment

Of the Requirements for the Grade 11

ACCOUNTANCY, BUSINESS AND MANAGEMENT

PRACTICAL RESEARCH 1

Trisha Glenn M. Cacho

Edna B. Molina

June Darylle S. Molina

John Deved D. Tubera

Grade 11- ABM 2

JANUARY 2024
 CHAPTER I

Introduction

Background of the Study

Pork meat is one of the most popular meats in the Philippines. Meat consumption

in the Philippines has had two major characteristics throughout the past two decades a

growth in animal and poultry meat consumption and a quick increase in meat imports.

Pork meat vendors are those who sell pork flesh to customers. Various slices of pig can be

purchased in butcher shops, grocery stores, and wet markets. These vendors often acquire

their pigs from farms or suppliers and may provide a range of pork products, such as pork

chops, bacon, ham, and more.

Meat vendors use a number of tactics to market their products, each with its own

set of consequences. Unfortunately, some people use negative strategies, such as

combining old and new meat or selling pigs with a high fat content rather than lean meat

and the weight of the products. This might leave customers feeling deceived and

dissatisfied. On the other hand, there are meat vendors who prioritize quality and strive to

offer a fair price for their products. These vendors recognize the need to provide

costumers with fresh, nutritious meats that satisfy their expectations. By choosing to

support vendors who prioritize quality over questionable practices, customers can enjoy a

positive experience and peace of mind. As discerning customers, it is crucial to be aware

of the strategies employed by meat vendors and make informed choices accordingly. Pork

meat vendors use different marketing strategies for the sake of persuading their

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customers; however, the marketing strategies of pork meat vendors can affect the

customer’s perception in both positive and negative ways.

According to Mowen and Minor (1998), cultural, social, personal, and

psychological aspects have a considerable impact on consumer behavior and the resulting

buying choice. As a result, customers must understand the significance of these

characteristics in order to prevent themselves from being deceived and to purchase a

fresh and high-quality product. Customer feedback is important, as their experiences may

build or break a vendor's reputation. Dissatisfied customers can quickly communicate

their complaints to others, thereby ruining the vendor's image and pushing others away.

In today's linked world, where knowledge spreads like wildfire, customers must be aware

of and observe the unethical activities that vendors do to deceive others in order for the

items to be sold. As a result, implementing ethical and consumer-centric techniques

becomes necessary to achieve long-term success in a competitive market.

This study aims to identify the Effect of the Marketing Strategies of Pork Meat

Vendors on Customers Perception. The findings of this research hold immense value for

consumers to be observant of their surroundings because vendors devise marketing

strategies that resonate with their target customers, whether negative or positive, which

can lead to consumer satisfaction and loyalty.

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Theoretical Framework

These theories serve as a guide for our investigation. Customers build

expectations about the quality of pork at the moment of purchase based on the quality

signals that are readily available to them at the store, according to Bredahl. These

expectations can arise or fall short during consumption. These expectations influence

how customers make decisions regarding the meat's value, safety, and quality. (Klaus G.

Grunert 2004). It is explored how customers develop their expectations about quality at

the moment of purchase based on their own experiences and the signals of information

available in the shopping environment, as well as how quality appears at home during

and after meal preparation. The Total Food Quality Model (TFQM), originally proposed

by Grunert, Larsen, Madsen, and Baadsgaard (1996), is an attempt to integrate a number

of approaches to analyzing customer quality perception and decision-making, notably

means-end chain theory (Gutman, 1982), multi-attribute attitude theory (Fishbein &

Ajzen, 1975), economics of information approaches (Darby & Karni, 1973), and the

explanation of intention to purchase as a trade-off between give and get components.

According to Maria Font-i-Furnols (2014), the customer is the most significant

link in the production chain, and meeting their expectations is essential to their

satisfaction and their purchasing behaviors. Therefore, it is important to understand the

factors influencing the behavior of customers. Customers have diverse preferences for

various product qualities. According to Mei-Ling Kung, Jiun-Hao Wang, and Chaoyun

Liang (2021), customers with limited budgets purchase various product combinations

based on their preferences. Pork buying preference is linked to sensory satisfaction,

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visual appeal, and flavor, all of which impact customer perception and emotion, causing

customers to stick with their preferences. When evaluating product quality or functioning,

customers usually examine internal and exterior indications connected to product

attributes. Internal signals for meat products include taste and freshness, whereas exterior

cues include appearance, fragrance, price, safety, quality, method of production, and

supplier trust.

This concept of marketing mix relates to the appropriate Itegration of Marketing

Strategies and Activities throughout Product Sales. The marketing mix is composed of

the "4Ps": Promotion, Place, Product, and Pricing. Customers learn about meat products

through promotional activities, which influence their perception and expectation of the

products, as well as their choices, purchase decisions, and WTP. Different marketing mix

strategies can be used in tandem to create a simultaneous effect. Furthermore, marketing

should take individual customer perceptions into account.

Conceptual Framework

In any business, marketing is a crucial aspect that can determine its success or

failure. Effective marketing strategies can help improve customer perception and attract

more customers. In the context of pork meat vendors in Mangaldan, Pangasinan, it is

important to investigate how marketing strategies can impact customer perception.

This study focuses on the “The Effect of Marketing Strategies of Pork Meat

Vendors on Costumer Perception in Mangaldan Pangasinan”. The researchers

conceptualized this to present the relationship of input, process, and output.

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 The conceptual framework of the study is that the first block, or input, is the

effective marketing strategies used by the pork meat vendors in Mangaldan, Pangasinan,

and the customer's perception of the marketing strategies used by the pork meat vendors.

The second block is the process, which includes providing questionnaires,

collecting data from target participants through interviews and surveys, summarizing the

data collected from the survey, and analyzing and interpreting the results of the survey.

This constitutes the second phase of the process.

The third block is the output, which contains the suggested recommendations that

could help pork meat vendors improve their marketing strategies. These

recommendations will be based on the data collected and analyzed from the survey, and

will be aimed at helping pork meat vendors improve their marketing strategies, thereby

enhancing customer perception.

Paradigm of the Study

Input Process Output

 The effective  Providing

marketing questionnaires and
strategies used by collecting data  Suggest
the pork meat from target recommendations
vendors in participants that could help
Mangaldan, through interview pork meat vendors
Pangasinan. and survey. improve their
 The customer’s  Summarizing the marketing
perception of the data collected from strategies
marketing the survey.
sstrategies used by  Analyzing and
pork meat vendors interpreting the
results of the
survey.
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 Figure 1.1 Paradigm of the Study

The researchers used an input-process-output model to create a paradigm for the

conceptual framework. The input frame deals with what data will be collected in the

study being conducted. The process frame discusses the methods that researchers will use

in collecting the data. The output frame discusses the expected outcome of the collected

data from the informal interview to know the effect of marketing strategies of pork meat

vendors to consumer perception.

Statement of the Problem

This study seeks to answer the following question:

1. What are the effective marketing strategies used by the pork meat vendors in

Mangaldan, Pangasinan?

2. What is the customer’s perception of the marketing strategies used by pork meat

vendors?

3. What recommendations could pork meat vendors make to other pork meat vendors to

improve their marketing strategies?

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Significance of the study

The significance of the study include the Effect Marketing strategies of pork meat

vendors on customer perception in Mangaldan, Pangasinan . The findings of this study

benefits the following:

Costumer - This study will benefit the costumer by serving as their guide to understand

the marketing strategies employed by pork meat vendors.

Pork meat vendors - Based on the feedback of costumer, they will be able to improve

their marketing strategies cater to the costumer needs and preference.

The researcher - In this study, the researcher might also get relevance. They would

develop their research skills, including data gathering, analysis and expertise.

Future researcher - This study will become a reference for future studies that are related

to the exploration on the costumer perception and marketing strategies of pork meat

vendors.

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Scope and Limitations of the Study

This research will focus to investigate and understand how the marketing

strategies employed by pork meat vendors in Mangaldan, Pangasinan, impact the way

consumers perceive their products and businesses. Specifically, it seeks to explore the

relationship between the marketing strategies used by pork meat vendors and the

perceptions, preferences, and behaviors of costumer in this specific geographic area.

The study is likely to examine various aspects of marketing strategies, such as

pricing, promotion, product quality, and customer service, and how these elements

influence consumers' attitudes, buying decisions, and overall satisfaction with pork meat

products. It may also consider factors like cultural influences, economic conditions, and

regional preferences that are unique to Mangaldan, Pangasinan.

Customers in the area stand to benefit as well, as a deeper understanding of how

marketing strategies influence their choices and satisfaction can lead to more informed

purchasing decisions. Furthermore, by considering local cultural nuances, economic

conditions, and regional preferences, the study can shed light on the unique dynamics of

this specific market, potentially offering lessons that are relevant to other similar regions.

The limitations of this research primarily revolve around its geographical and

contextual boundaries. The study is confined to Mangaldan, Pangasinan, and its findings

may not be generalized to other provinces or markets. The research will be conducted

8
within the constraints of available resources, including limitations related to participant

recruitment, such as the number and diversity of participants.

Definition of Terms

Discerning customers - Used to describe individuals who have a keen ability to

differentiate and make informed choices when it comes to purchasing products or

services.

Local cultural nuances - Refer to the subtle, specific, and often unspoken aspects of

culture that are unique to a particular geographic area or community.

Primarily revolve - To describe or explain situations where something is strongly

influenced or centered on its specific location and the surrounding contest.

Trade-off - Helps convey the idea of making choices based on the benefits and

drawbacks associated with different options or factors.

Customer-centric strategies - Refer to business approaches, practices, and initiatives

that prioritize and revolve around the needs, preferences, and satisfaction of customers.

Total food quality model - A model for studying how customers evaluate and decide

whether to buy, consume, and think about food products' quality.

Contextual Boundaries - Refers to the specific limits or parameters within which the

study is conducted. It refers to the scope or context in which the research is focused.

Customers - Refers to individuals or entities who purchase or consume pork meat from

vendors in Mangaldan Pangasinan. They are the target audience or consumer base that

the study focuses on.

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Marketing Strategies - Refer to the planned and deliberate actions taken by pork meat

vendors in Mangaldan Pangasinan to promote and sell their products.

Simultaneous Effect - Refers to the combined and concurrent impact of multiple

marketing strategies on customers.

CHAPTER II

REVIEW OF RELATED LITERATURE

This chapter presents the relevant literature and studies that the researcher

considered in strengthening the importance of the present study. It also presents the

synthesis of the art to fully understand the research for better comprehension of the study.

Foreign Literature

Hanaysha and Lennon (2018) stated that in today's extremely competitive and

demanding business market, vendors must properly analyze and foresee how different

sorts of customers act while searching for and purchasing desired items and services to

meet their requirements and desires. The perception of meat and meat products among

customers is a crucial problem for the meat business since it directly affects profitability

(Troy et al.,2010). Furthermore, understanding how customers view and decide on what,

how, and when they want to consume meat and meat products is critical for businesses

that produce and process meat to adapt to changing demands, offer more valuable goods

to the market, and meet the specific needs of the customer. Not only is it vital to

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understand why customers follow purchasing patterns and trends, but it may also help the

industry recognize and overcome consumer misunderstandings while also educating

customers. Considering the impact of numerous aspects on consumer decision-making

and their impact on purchase habits might help us better understand what motivates and

impacts customers' purchasing decisions.

According to Tomasevic et al., (2018), three elements influence the consumer

decision process: the qualities or features of the food, environmental factors, and personal

factors particular to the customer engaged in purchasing it. Since behavior and

consumption are separated by time, elements impacting purchase behavior may also be

categorized as experience and credibility traits. Consumer lifestyles have been identified

as an essential component in shaping consumers' perceptions of meat products and

influencing meat purchase cues. Customers in rural regions appreciate traditional and

artisanal meat products. In contrast, customers' choices in the city are mostly determined

by the offer and impacted by access to new items.

Meanwhile, according to Japan Meat Information Service Center (2009),

customers place a high value on provenance when purchasing pork. In other words, while

purchasing pork, Japanese customers were worried about whether it was produced in

Japan or elsewhere. In addition to being worried about pork provenance, Japanese

customers were concerned about pork cost and pork freshness while buying meat.

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 Moreover, Oh, S.-H., and See, M. T. (2011) discovered that South Korean

customers place a high value on where their purchased meat comes from, with a

preference for domestic pork. In other words, imported pork competes more with native

pork purchased in the country. When exporting pork to South Korea, a better and more

appealing image of their pork should be presented to South Korean customers, with

particular attention paid to quality control, cleanliness and handling procedures, and the

freshness of the meat products.

Differences in customer attributes and information received may influence

attitudes and views about animal welfare and meat quality. Several customer categories

may be identified based on their attitudes and beliefs; thus, it is critical to understand

these consumers' characteristics. This insight may be utilized while commercializing, and

consuming meat and meat products, as well as developing marketing strategies to reach

all customers and meet market demands (Font-i-Furnols et al., 2019). An increased

awareness of complexity could help in improving the competitiveness of the meat

industry, for instance, through effective information-delivery strategies. Labels and

information that can increase consumer acceptance of more convenient, healthy, and

environmentally friendly choices may be particularly effective. In addition, increased

knowledge about the meat industry and its culture may lead to more accurate

expectations, eliminating ambiguity and aligning expectations with concrete product

features. Both of these techniques, creating favorable attitudes and ensuring that meat

meets consumer expectations, will improve the competitiveness and market share of meat

and meat products over other protein sources.

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Local Literature

As the Philippine population grows, so does total meat consumption. It is clear

that the customers consumed meat products because it is one of the most nutritious

animal products due to the protein, vitamins, and fats content, which provides nutrients

for human health.

According to Marites Tiongco, Maria Angeles Catelo, and Ma. Lucila Lapar, the

pig sector accounts for roughly 58 percent of overall meat output in the Philippines. In

just ten years, overall national pig output increased by an estimated 3.6 percent, from

around 9 million heads in 1996 to approximately 14 million heads in 2004 (Table I). In

the Philippines' top two pig-producing regions (Central and Southern Luzon), pig

population growth in the recent decade was 3.6 percent and 5 percent, respectively

(Costales et al. 2007). Changes in pig production structure have also happened. Around

77 percent of total pig stocks are still housed in "backyard" farms; however, the share of

pig inventory levels have been falling (Costales et al., 2007). The significant expansion in

commercial pig farms (by 60% between 1997 and 2004; BAS 2005) demonstrates this

tendency, particularly in Central and Southern Luzon. The commercial pig sector is

likewise undergoing significant change. Large commercial firms are merging breeding,

high-quality internal teed formulation, farrow-to-finish operations, and HACCP-

compliant slaughtering and branded product manufacturing. Growing and finishing

operations are carried out at dispersed locations, either as company-owned farms or

through contract production schemes 400-head production setups are usual.

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 According to Carlo Stehen Moneya (2017), customers in Batangas aged 20 and

younger are less concerned with leanness in terms of meat quality, but they are very

sensitive to smell. Older age groups are more fussy about marbling and texture.

According to the findings, younger customers of meat rely solely on the meat's basic

sensory characteristics. Customers' educational attainment influences their impression of

meat quality. As their educational attainment grows, their quality bases become broader,

embracing the majority of the meat quality traits. In brief, the customer preferences of

quality in Batangas is more based on their educational backgrounds and their knowledge

about meat quality that leads them to be more careful in buying meat. In terms of meat

safety, customers are moderately concerned about the food safety and health risks linked

with meat products. Customers aged 20 and under are less worried about health and

safety issues. Among the health risks that have received increased attention are origin,

antibiotic use, feeding, and fat content. Lastly, in terms of different cuts of meat,

customer views and behavior are influenced not only by the appearance of the items, but

also by the psychological effects of the product's origin and manufacturing methods.

Older customers prefer lean meat over younger customers. Older customers are more

health concerned, thus they pick leaner meat. Comparisons of means from various

variables and customer groups found that pork belly and pork chop are the most popular

cuts on the market in Batangas. Overall, color, leanness, and texture are the three most

important criteria for consumer meat quality. Visual appearance attributes are intrinsic

quality cues that are substantially related to consumer perceptions of meat quality

(Banovi et al., 2009). Marbling and texture are features that require experience to judge

and quantify, hence they are rarely given more emphasis.

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 According to a study on customer behavior in the meat industry conducted by

Keno Jay Balogbog of Mindanao State University's College of Agriculture, demographic

characteristics have a significant influence on consumer preferences. In light of this, the

study gives useful insights into the elements that influence consumer purchase behavior

in the meat industry. The findings of Balogbog's study are consistent with the aims of this

research, underlining the need of evaluating consumer preferences and behavior in the

context of marketing methods used by hog meat dealers. The study specifically

demonstrates that consumer decisions are significantly influenced by criteria such as age,

gender, household size, work status, number of children, and household income,

especially when it comes to beef purchases. Additionally, the study emphasizes the

essential role of religion in determining consumer choices, particularly when it comes to

pork

According to the National Research Council (April 2001), there are three (3)

motivators that can influence the costumers’ meat consumption is influenced by three

factors: price, taste, and perceived healthfulness of meat products. One of the most

commonly acknowledged reasons for meat price changes consumption is related to

health. When we mention health as one of the factors, we mean varying things to

different customer groups, such as low calorie, saturated fat, and cholesterol, as well as

high vitamin and fiber content. The quality and safety of meat is one of the most

important factors for a customer, but it cannot be denied that customers have various

views about the quality of meat and how safe it is to eat.

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 CHAPTER III

RESEARCH METHODOLOGY

Research Design

This study used phenomenological design to identify the experiences of the

subject that is being studied, is reinforced with facts, as is the case in this particular

situation involving pork meat vendors as they improve their marketing strategies to meet

the perceptions of their customers. Phenomenology research focuses on the investigation

of a person's actual experiences in the world. Phenomenology is a study approach that

aims to describe the essence of a phenomenon by exploring it from the perspective of

individuals who have experienced it. The purpose of phenomenology is to describe the

significance of this experience in terms of both what and how it was experienced (Brian

E. Neubauer, Catherine T. Witkop, and Lara Varpio 2019).

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 The researchers applied the phenomenological research for the study that is being

investigated. It is appropriate for the questions that are needed to be answered about the

research "Effect of Marketing Strategies of Pork Meat Vendors on Customer Perception

in Mangaldan, Pangasinan". It is also used to answer the main research question, what are

the Effective Marketing Strategies of Pork Meat Vendors in Mangaldan, Pangasinan and

what is its effect on their customers.

This method was used in this study because it aims to identify the effect of

marketing strategies used by pork meat to the perceptions of their customers and to

determine whether it affects them in a negative or positive way.

In this study the researchers conducted interviews with pork meat vendors by

using a survey questionnaire.

Sources of Data

The study on the effect of marketing strategies of pork meat vendors on customer

perception in Mangaldan, Pangasinan would require both primary and secondary sources

of data.

Primary sources of data collection methods could include conducting surveys

among customers to gather their opinions regarding the marketing strategies used by pork

meat vendors. Interviews with vendors could provide insights into their marketing

approaches and the rationale behind their strategies. Observations at pork meat vendor

17
locations could also offer valuable information about customer behavior and interactions

with different marketing tactics.

Secondary sources of data could include academic journals articles, industry

reports, websites, and government statistics related to customer behavior, marketing

strategies, and the pork industry in the Philippines. These sources can provide valuable

insights into the effective marketing strategies, and the impact of marketing on customer

perception.

The researchers used a combination of questionnaires and interviews created

specifically for the research topic to collect primary data. Surveys involved the

distribution of questionnaires to participants, while interviews allowed for more in-depth

and personalized responses. Purposive sampling was used by the researchers, who

purposefully chose individuals who could provide significant insights and relevant

responses to the surveys and interviews.

Instrument of the Study

In this study, the instrument used by the researcher to collect data was a

questionnaire and interview method. The questionnaire will be used to gather data from

customers and vendors in Mangaldan, Pangasinan, who will be the participants of this

study. The questionnaire will contain questions that aim to determine the various

marketing strategies used by pork meat vendors and how these strategies affect the

perception of customers. The researcher added additional sub-questions to elucidate

further information when necessary. On the other hand, the interview method will be used

to gain a more detailed and deeper understanding of the perception of customers toward

18
the marketing strategies of pork meat vendors and to know which of those strategies is

effective.

The researchers explained and informed the participants of the objective of the

study prior to the start of the study. Some participants was voluntary, and how their

identities and responses would be kept confidential, and their right to withdraw from the

study at any time will be respected.

All of the data collected through the use of these research instruments will be used

to analyze the effect of marketing strategies on customer perception. The open-ended

responses gathered throughout the interviews and questionnaire will be particularly

helpful in providing a deeper understanding of the participants' experiences.By using

these tools and analyzing all of the data collected, the researcher hopes to provide a

comprehensive and insightful analysis of the research problem.

Tools for Data Analysis

In gathering information, the researchers constructed questionnaires and surveys.

The questionnaires and surveys would be used to collect data through direct and indirect,

in-depth interviews with the ten chosen participants. Tools will be used to collect and

accumulate information or data. While interviewing, informed consent will be obtained

from the participants prior to the start of the study.

After the accumulation of data, the researcher will employ coding to analyze and

interpret the data gathered from the participants' responses that connect to the topic "The

Effect of Marketing Strategies of Pork Meat Vendors on Customers Perception in

19
Mangaldan Pangasinan" and categorize them into themes. The data will then be clarified

and expanded through further research on the internet and other accessible data tools. The

researcher will then be provided with a well-rounded understanding of the topic. The

researcher will draw conclusions after the saturation point is reached from the data

analysis.

CHAPTER IV

RESULTS AND DISCUSION

This chapter provides several analysis and interpretations of data findings

obtained from collected information. It includes the following responses and personal

viewpoints of each participants on contributing thoughts to our study. The purpose of this

study is to find out the “Effect of Marketing Strategies of Pork Meat Vendors on

Customer Perception”

FINDINGS:

FOR VENDORS

1. Marketing Strategies That Vendors Usually Use

Question Response from the Participants

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What are the marketing strategies Participant 1: The participant uses a

you usually use? conversational marketing strategy towards her

customers; she uses it as her way to call

customers and catch their attention.

Participant 2: The participant usually uses

presentation as her marketing strategy to attract

customers.

Participant 3: The participant usually uses a

good attitude towards her customers, such as

smiling and being kind to them, and giving a fair

pricing as her strategies.

Participant 4: The participant usually uses a

polite approach to her customers and gives

discounts to attract and retain them as part of her

marketing strategies.

Participants 5: The participant uses calling and

engaging conversation with his customers while

they are buying, always smiling, and using a

persuasive approach to encourage them to buy

from him as his marketing strategy.

Participant 6: The participant states that the

marketing strategy that she knows is the way that

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 the vendors encouraged their customers to buy

from them and when they give discounts.

Participant 7: The participant states that the

marketing strategy that she knows is the way that

the vendor gives a discount.

Participant 8: The participant states that the

marketing strategy that she knows is when a pork

meat vendor is offering a cheap price for their

sale.

Participant 9: The participant states that the

marketing strategy that she knows is the way that

vendors give discounts.

Participant 10: The participant states that the

marketing strategies that she knows is when

vendors gives discount to gain the loyalty of their

costumer.

Table 4.1: Marketing Strategies of Pork Meat Vendors

In table 4.1, there are various marketing strategies commonly used by vendors to

sell pork meat. The participants mentioned different approaches, but there are some

similarities in their strategies. One common strategy is the importance of customer

engagement and interaction. Participants mentioned using conversational marketing,

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engaging in conversations with customers, and utilizing persuasive approaches to catch

their attention and encourage them to make a purchase. Another strategy that is

mentioned is the emphasis on positive customer experience, with participants mentioning

the use of a good attitude, such as being polite, kind, and always smiling towards

customers. Additionally, participants highlighted the effectiveness of offering discounts

and fair pricing as strategies to attract and retain customers.

2. Effective Marketing Strategies That Vendors Use

Question Response from the Participants

Which of these are effective? Participant 1: The participants said that the most

effective strategy that they use is offering

discounts to customers, as it attracts customers

with a lower price point and ensures the quality

and freshness of their pork products.

Participants 2: The participants said that the

most effective strategy that they use is more on

the presentation of the pork meat, like cutting the

pork belly (liempo) in an appealing way, as

customers are more likely to purchase when they

see visually appealing cuts.

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Participants 3: The participants said that the

most effective strategy that they use is being kind

to customers, as a friendly and approachable

demeanor increases the likelihood of customers

making a purchase.

Participants 4: The participants said that the

most effective strategy that they use is to make

sure that their products are clean and fresh so that

their customers will buy from them again.

Participants 5: The participants said that the

most effective strategy that they use is when they

are calling and approaching in a polite way to

reach out to potential customers, as it allows for

direct engagement and increases the chances of

making a sale.

Participant 6: The participant believes that

honesty is the most effective way to sell,

emphasizing the importance of being truthful

with customers in order to build trust and make

successful sales.

Participants 7: The participant suggests that it is

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more effective to increase the quantity of what

customers buy, as it is currently difficult to attract

customers and the price of pork is high. This

strategy aims to provide customers with a better

value for their purchase.

Participants 8: The participant mentioned that

one effective strategy is to offer discounts to

customers and extend the same discount to them

when they sell pork, creating a mutually

beneficial arrangement.

Participants 9: The participant believes that

offering discounts and finding effective ways to

encourage customers are the most effective

strategies for attracting and retaining customers.

Participants 10: The participant mentioned that

as a pork meat vendor, they focus on emphasizing

the quality and freshness of their products,

sourcing from trusted suppliers, and offering

discounts and promotions. They believe that the

most effective strategy is to provide excellent

customer service and build trust and loyalty with

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 customers, which contributes to a positive

reputation and encourages repeat business.

Table 4.2: Effective Marketing Strategies of Pork Meat Vendors

In table 4.2, it is shown that the participants highlight different effective

strategies employed by pork meat vendors. These include the effectiveness of being kind,

approachable, and polite to customers, as it creates a positive customer experience and

increases the chances of making a sale; maintaining a friendly demeanor for customer

engagement when reaching out to potential customers. While others mentioned offering

discounts to customers and emphasized the importance of visually appealing cuts and

ensuring that the products are clean and fresh of pork meat, these are some effective

marketing strategies.

3. Vendors Recommendation to Other Vendor to Improve Marketing Strategies

Question Response from the Participants

What recommendation would you give to Participants 1: The participant says that

other pork meat vendors in Mangaldan, each pork meat vendor has their own

Pangasinan to improve their marketing strategies, indicating that they should

strategies? focus on developing unique and

individualized marketing approaches to

stand out in the market.

Participant 2: The participant suggests

that other pork meat vendors should

always smile and have a pleasant

26
approach when interacting with customers

to improve their marketing strategies.

Participants 3: The participant advises

other pork meat vendors to ensure the

accuracy of their product measurements

and to avoid being rude, emphasizing the

importance of professionalism and good

customer service in improving their

marketing strategies.

Participants 4: The participant suggests

that pork meat vendors should not be rude

when customers negotiate their want price

and should be willing to offer a reasonable

price because customers are less likely to

buy from vendors who are rude.

Participants 5: The participant suggests

that other pork meat vendors should

prioritize building friendly relationships

with their customers and occasionally

offer credit or lending services, as this can

27
lead to customer loyalty and repeat

business.

Participants 6: The participant

recommends that other pork meat vendors

in Mangaldan, Pangasinan should strive to

be as good as them and follow the same

strategies they are using for a successful

marketing approach.

Participants 7: The participant advises

other pork meat vendors to be practical in

their selling approach and prioritize

providing good service to customers

rather than making it difficult for them.

They suggest matching the customer's

payment to ensure the merchandise is sold

out.

Participants 8: The participant

recommends that other pork meat vendors

should focus on their ability to attract

customers and maintain consistent pricing

28
 with their competitors.

Participants 9: The participant

recommends that other pork meat vendors

should focus on their customer service

skills, including entertaining customers

with a smile and showing respect towards

them.

Participants 10: The participant advises

other pork meat vendors to prioritize

product quality by ensuring freshness and

sourcing from trusted suppliers. They also

emphasize the importance of building

trust with customers through proper

storage and handling practices, as well as

providing excellent customer service and

creating a positive shopping experience.

Table 4.3: Recommendation to Other Vendor to Improve Marketing Strategies

On table 4.3, it showed that many of the participants suggested that fellow

vendors like them should not be rude to the customer when they are negotiating their

price and should always have a pleasant approach when interacting with customers to

give good customer service. While some participants suggest that they should have their

29
own strategies and should not care about other strategies, they also make sure of the

accuracy of their product measurements to avoid deceiving the customer

For Customers :

1. Customer Knowledge of the Marketing Strategies Employed by Pork Meat

Vendors

Question Response from the Participants

As a customer, do you know any Participant 1: The participant states that

marketing strategies used by pork meat the marketing strategy that she knows is

vendors? the way that the vendor presents the meat

by using warm white lighting so that the

meat that the vendor is selling looks fresh,

and she, as a customer, will attract

Participant 2: The participant states that

the marketing strategy that she knows is

how pork meat vendors treat their

customers, such as by smiling, being

polite, and entertaining them while they

are buying.

Participant 3: The participant states that

the marketing strategy that she knows is

when vendors offer discounts, especially

30
when she buy a lot of pork from them.

Participant 4: The participant states that

the marketing strategies that she knows is

when vendors gives discount to gain the

loyalty of their costumer.

Customer 5: The participants states that

the marketing strategies that she know is

calling and approaching customers in a

friendly manner to attract them.

Participant 6: The participant states that

the marketing strategy that she knows is

the way that the vendors encouraged their

customers to buy from them and when

they give discounts.

Participant 7: The participant states that

the marketing strategy that she knows is

the way that the vendor gives a discount.

Participant 8: The participant states that

the marketing strategy that she knows is

31
 when a pork meat vendor is offering a

cheap price for their sale.

Participant 9: The participant states that

the marketing strategy that she knows is

the way that vendors give discounts.

Participants 10: The participants

mentioned that pork meat vendors often

give small discounts to attract customers.

Table 4.4: Customer Knowledge of the Marketing Strategies

On table 4.4 it shown in this table that the participants have various well-known

marketing strategies used by pork meat vendors. Some participants mentioned the value

of giving discounts to customers and the vendors' polite handling of the customers they

serve., while another highlighted the importance of visual presentation. While each

participant mentioned different specific strategies, the strategies mentioned aim to make

the meat look appealing, create a positive buying experience, and encourage customers to

buy more.

2. Perception of Customers on the Marketing Strategies of Pork Meat Vendors

Question Response from the Participants

What is your perception to the marketing Participants 1: The participant's opinion

32
strategies used by pork meat vendors? is that pork meat vendors should not

engage in fraudulent or deceptive

marketing strategies, emphasizing the

importance of honesty and transparency in

their business practices.

Participant 2: The participant's

perception is that pork meat vendors

should prioritize cleanliness in their

marketing strategies, particularly in the

utensils and equipment they use, such as

knives and cutting boards.

Participant 3: The participant's

perception is that pork meat vendors

should prioritize the quality and freshness

of the pork meat that they sell, as well as

maintaining cleanliness and proper

handling of utensils and equipment to

establish trust with customers.

Participant 4: The participant's

perception is that pork meat vendors

should have a presentation such as cutting

the meat beautifully, maintaining a clean

stall, and selling fresh meat, which are key

33
factors that entice customers to purchase

their products.

Participant 5: The participant's

perception is that pork meat vendors pay

more attention to the quality and freshness

of the meat they sell.

Participant 6: The participant's decision

to purchase pork meat from specific

vendors is influenced by the good attitude

of vendors towards their customers.

Participant 7: The participant's decision

to purchase pork meat from specific

vendors is influenced by the quality of

the pork and the net price which is

sometimes quite expensive

Participant 8: The participant's decision

to purchase pork meat from specific

vendors is influenced by giving a low

price to their regular customers.

Participant 9: The participant's decision

to purchase pork meat from specific

34
 vendors is influenced by the right scale,

the freshness of the meat, cleanliness, and

approachable seller towards their

customers.

Participant 10: The participant's decision

to purchase pork meat from specific

vendors is influenced by the price of the

meat, attitude of sellers, and quality of the

meat.

Table 4.5: Customers Perception towards the Marketing Strategies

On table 4.5, it showed that the participants express various viewpoints on how

pork meat vendors should conduct their business. These include emphasizing honesty and

transparency, prioritizing cleanliness in utensils and equipment, focusing on the quality

and freshness of the meat, and presenting products attractively through clean stalls and

beautiful meat cutting. Overall, these perspectives highlight the importance of trust,

quality, and presentation in the pork meat industry.

3. Factors Influencing Customers’ Decision to Purchase Pork Meat from Specific

Vendors
Question Response from the Participants

What factors influence your decision to Participants 1: The participant's decision

purchase pork meat from specific to purchase pork meat from specific

35
vendors? vendors is influenced by the quality of the

meat being sold and the price, which for

some vendors is often lower compared to

other vendors.

Participants 2: The participant's decision

to purchase pork meat from specific

vendors is influenced by the cleanliness of

the selling process and the demeanor of

the vendor, preferring vendors who are

friendly and accommodating.

Participants 3: The participant's decision

to purchase pork meat from specific

vendors is influenced by several factors,

including the quality and freshness of the

meat, the cleanliness of the vendor's stall

or shop, the competitive pricing, and the

vendor's reputation for providing good

customer service.

Participants 4: The participant's decision

to purchase pork meat from specific

vendors is influenced by when the disease

36
outbreaks in pigs. When there are no

reported diseases, the participant is

willing to buy pork as long as it fits within

their budget.

Participants 5: The participant's decision

to purchase pork meat from specific

vendors is influenced by the quality and

freshness of the meat being sold.

Participant 6: The participant's decision

to purchase pork meat from specific

vendors is influenced by the good attitude

of vendors towards their customers.

Participant 7: The participant's decision

to purchase pork meat from specific

vendors is influenced by the quality of

the pork and the net price which is

sometimes quite expensive.

Participant 8: The participant's decision

to purchase pork meat from specific

vendors is influenced by giving a low

37
 price to their regular customers.

Participant 9: The participant's decision

to purchase pork meat from specific

vendors is influenced by the right scale,

the freshness of the meat, cleanliness, and

approachable seller towards their

customers.

Participant 10: The participant's decision

to purchase pork meat from specific

vendors is influenced by the price of the

meat, attitude of sellers, and quality of the

meat.

Table 4.6: Factors that Influencing Customers’ Decision to Purchase Pork Meat

On table 4.6, it showed that several factors influence the decision to purchase

pork meat from specific vendors. These include the quality and freshness of the meat,

cleanliness of the selling process, vendor reputation for good customer service, and

demeanor of the vendor. While other mentioned that disease outbreaks in pigs also

impact their purchasing decision. It is notable that participants prioritize the quality and

freshness of the meat, indicating that they value the taste and nutritional value of the meat

38
.4. Effective Marketing Strategies in Catching Customer Attention

Question Response from the Participants

What are the marketing strategies that you Participant 1: The participant finds the

find appealing or effective in catching marketing strategies that emphasize the

your attention as a customers? freshness and quality of the meat,

approachable vendors, and offering

discounts to customers as appealing and

effective in catching her attention as a

customer.

Participants 2: The participant finds

cleanliness, particularly in the use of

utensils and work surfaces, as an

important marketing strategy that catches

her attention as a customer.

Participants 3: The participant finds

cleanliness, both in the store and the pork

meat being sold, as an appealing

marketing strategy that effectively catches

his attention as a customer.

Participants 4: The participant finds that

friendly and approachable vendors, along

with good quality and fresh pork meat

39
products are appealing and effective

marketing strategies that catch her

attention as a customer.

Participants 5: The participant finds

marketing strategies that offer discounts,

such as reducing the price , to be

appealing and effective in catching her

attention as a customer.

Participant 6: The participant finds good

approach and discount as an appealing

and effective marketing strategy that

catches her attention as a customer.

Participant 7: The participant finds

discounts and good product quality as a

marketing strategy that catches her

attention.

. Participant 8: The participant finds

persuading customers and adding small

meat to your purchase , as an important

marketing strategy that catches her

attention as a customer.

40
 Participant 9: The participant finds the

quality of the pork meat and happy seller

as an appealing and effective marketing

strategy that catches her attention as a

customer.

Participant 10: The participant usually

finds the price as an appealing and

effective marketing strategy that catches

her attention.

Table 4.7: Customer-Engaging and Attention-Grabbing Marketing strategies

On table 4.7, It is shown It is shown that , the most successful marketing

strategies are: discounted prices, approachable vendors, fresh and high-quality meat, and

cleanliness. While each participant mentioned different specific strategies, the strategies

mentioned aim to meet their perceptions and to catch their attention.

5. Customer Recommendation to Improve the Marketing Strategies of Pork Meat

Vendors

Question Response from the Participants

As a customer, do you have any Participants 1: The participant

recommendation for pork meat vendors on recommends that pork meat vendors

41
how to improve their marketing should focus on ensuring the freshness of

strategies? their products by properly storing them in

freezers if they have been exposed for a

few hours, in addition to being friendly to

customers, to improve their marketing

strategies.

Participants 2: The participant

recommends that pork meat vendors

should focus on cleanliness and

presentation, as well as maintaining a

friendly demeanor towards customers, to

improve their marketing strategies.

Participants 3: The participant suggests

that pork meat vendors should have a

well-organized and clean store to attract

customers and improve their marketing

strategies.

Participant 4: The participants suggest

that pork meat vendors should be friendly,

ensure accurate weighing of their

products, and maintain customer trust by

always smiling.

Participant 5: The participants

42
recommend that pork meat vendors

should be friendly and ensure accurate

weighing of the meat to avoid any

dishonest practices.

Participant 6: The participant

recommends that vendors should have a

fair pricing and maintain fresh products to

improve their marketing strategies.

Participant 7: the participant

recommends that vendors should maintain

the quality of the product and to be honest

with the net price to improve their

marketing strategies.

Participant 8: The participant

recommends hustle and grind which

emphasizes consistency, discipline, hard

work, innovation, adaptability and seizing

opportunities in their marketing strategies.

Participant 9: The participant

43
 recommends that their products must be

fresh and the products they sell must not

be diseased and they must not be grumpy

and the price should not be high.

Participant 10: The participant

recommends that the service for the

customers should be fast and they should

maintain the quality of the meat.

Table 4.8: Customer Recommendation to Improve the Marketing Strategies

On this table, it is shown that the participants agree that focusing on freshness,

cleanliness, presentation, and friendly customer service are key factors for pork meat

vendors to consider in order to improve their marketing strategies, emphasizing the need

for a holistic approach to create a lasting positive impact on both customer acquisition

and retention. By addressing these key elements, vendors can create a more appealing

and customer-centric business, ultimately leading to improved marketing outcomes

44
 CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATIONS

This chapter presents the summary of the study, the conclusions and

recommendations with regards to the Effect of Marketing Strategies of Pork Meat

Vendors on Customer Perception in Mangaldan Pangasinan.

SUMMARY

This study consists of and determined the Effect Of Marketing Strategies Of Pork

Meat Vendor On Customer Perception in Mangaldan Pangasinan. The pork meat industry

is a highly competitive market, and vendors need to use effective marketing strategies to

attract and retain customers. The purpose of this research study is to investigate the effect

of marketing strategies of pork meat vendors on customer perception in Mangaldan,

Pangasinan. The study aims to determine whether marketing strategies used by the

vendors have a significant effect on customer perception.

45
 On the other hand, the researchers employed purposive sampling, which is a non-

probability sampling method. Purposive sampling was used by the researchers, who

purposefully chose individuals who could provide significant insights and relevant

responses to the surveys and interviews. Moreover, the researcher use questionnaire

customer and interview to gather data that have 10 questions and 20 participants which

is 10 for the vendor and 10 for the customer . The questionnaire will contain questions

that aim to determine the various marketing strategies used by pork meat vendors and

how these strategies affect the perception of customers.

The researchers applied the phenomenological research for the study that is being

investigated. It is appropriate for the questions that are needed to be answered about the

research "Effect of Marketing Strategies of Pork Meat Vendors on Customer Perception

in Mangaldan, Pangasinan". It is also used to answer the main research question, what are

the effective marketing strategies of pork meat vendors in Mangaldan, Pangasinan and

what is its effect on their customers.

The participants explained their perspectives and thoughts about the marketing

strategies they use, and among the marketing strategies they use what is the effective

when it comes to retain customer and also the challenges they faced when calling and

approaching customer to have their sale. And after the data collecting, the researchers

have found the results of the research study. Clearly the results of the findings provide

valuable insights into the relationship between marketing strategies and customers'

perception. The study highlights the importance of product quality, competitive pricing,

46
effective promotional activities, and convenient distribution channels in shaping

customers' attitudes and preferences towards pork meat vendors. The research also

identifies potential areas for improvement in marketing strategies to enhance customers'

perception and increase their satisfaction and loyalty. Overall, this research contributes to

the understanding of the role of marketing strategies in the pork meat industry in

Mangaldan, Pangasinan. It provides practical implications for pork meat vendors to

develop effective marketing strategies that align with customers' preferences and

positively influence their perception of the product and the vendor.

Summary of Findings

Based on the problem statement from the first chapter, the study's conclusion is

described below. Maintaining effective marketing strategies to meet the perceptions of

their customers is a problem that vendors are currently experiencing.

Many vendors struggle, for a variety of reasons, to have an effective marketing

strategy. The customer perception of marketing strategies today makes it more

challenging for pork meat vendors.

Despite that complication, vendors still had an effective marketing strategy. One

of the participants stated that an effective marketing strategy comes from the treatment of

the pork meat vendors themselves. They made their decision based on their existing

situation, the knowledge they could get, and the resource's reliability.

47
 According to the results, customers preferred to look at the visual presentation as

well as the freshness and quality of the meat. However, a small percentage of participants

look at the cleanliness of the displays of pork meat vendors.

Most of the participants concur in their comments that a right attitude towards

Customers have the right attitude towards vendors. They found that effective marketing

can really affect their purchasing decisions as well as their perceptions. In general,

customer perception will always depend on the marketing strategies of pork meat

vendors.

CONCLUSION

Based on the findings of the study, the following conclusions are drawn:

1. It was found that pork meat vendors used different kinds of strategies when selling

pork meat in the market. The most common is smiling and being kind to the customer as

a way to call customers and catch their attention in a polite way, as well as using a

persuasive approach to encourage the customer to buy from them.

2.It was shown that customers' views of pork meat vendors varied, which are the appeal

and cleanliness of the tools and equipment, the quality and freshness of the meat, and the

approachable and friendly salesperson, which influence their decision-making. Overall,

this concludes that consumers' decisions when choosing a meat vendor are influenced by

factors such as product quality, customer service, and a clean and organized store

environment.

48
3. It was found that the marketing strategies used by pork meat vendors had a positive

effect on their customers' perceptions. These vendors are able to build stronger

relationships with customers by not only attracting prospective customers but also

improving their perceptions of their products.

4. Pork meat vendors have also faced challenges in selling their products, such as

difficulties in having a customer when there is news that the pig has a swine fever, which

leads them to not regain the capital that they bought for the pig.

RECOMMENDATION

The following recommendations are based on the findings of our study:

1.This suggests that vendors should maintain being friendly, approachable, and kind to

customers. It helps to establish a friendly atmosphere and makes customers feel

comfortable approaching the vendor.

2. This suggests that pork meat vendors prioritize cleanliness, attractiveness of tools and

equipment, consistently high-quality and fresh pork meat, continually seeking customer

feedback and improvements that will contribute to a positive and persistent impression on

customers, and fostering loyalty and customer retention.

3.This suggests that pork meat vendors should continue to refine and innovate their

marketing approaches to meet evolving consumer expectations and preferences in the

competitive marketplace.

4. The pork meat vendors should consider diversifying their product offerings to include

alternative meat options. This can include promoting and selling beef and chicken

49
products alongside pork. By offering a variety of meat options, vendors can mitigate the

outbreaks of swine fever in their sales and ensure a steady customer base.

5. This suggests that pork meat vendors should continue to refine and innovate their

marketing approaches to meet evolving customer expectations and preferences in the

competitive marketplace this also recommends hustle and grind which emphasizes

hardwork and consistency in improving their marketing strategies in order to meet their

perceptions.

6. A research study successfully determined and identified the effect of the marketing

strategies of pork meat vendors on customer perception in Mangaldan, Pangasinan. The

researcher had gathered enough data and information to answer the question of this study.

50
References

de Araújo, P. D., Araújo, W. M. C., Patarata, L., & Fraqueza, M. J. (2022). Understanding
the main factors that influence consumer quality perception and attitude towards meat
and processed meat products. Meat Science, 193, 108952.
https://doi.org/10.1016/j.meatsci.2022.108952

Oh, S.-H., & See, M. T. (2011). Pork Preference for Consumers in China, Japan and
South Korea. Asian-Australasian Journal of Animal Sciences, 25(1), 143–150.
https://doi.org/10.5713/ajas.2011.11368

Font-i-Furnols, M., & Guerrero, L. (2014). Consumer preference, behavior and

perception about meat and meat products: An overview. Meat Science, 98(3), 361–371.
https://doi.org/10.1016/j.meatsci.2014.06.025

Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase

decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23.
https://doi.org/10.1108/prr-08-2017-0034

Troy, D. J., & Kerry, J. P. (2010). Consumer perception and the role of science in the
meat industry. Meat Science, 86(1), 214–226.
https://doi.org/10.1016/j.meatsci.2010.05.009

Font-i-Furnols, M., Skrlep, M., & Aluwé, M. (2019). Attitudes and beliefs of consumers
towards pig welfare and pork quality. IOP Conference Series: Earth and Environmental
Science, 333(1), 012002. https://doi.org/10.1088/1755-1315/333/1/012002

Carlo Stephen Moneva (2017). Producers’ and Consumers’ Preferences and Perceptions
for Pig Breeding Traits and Quality of Pork Meat in Batangas.
https://www.academia.edu/3311586

51
Keno Jay Balogbog (2018). Consumer Purchase Behavior for Meat Products in General
Santos City. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3133085

APPENDICES
52
53
 MANGALDAN NATIONAL HIGH SCHOOL
MANGALDAN, PANGASINAN
SENIOR HIGH SCHOOL DAPARTMENT
ACCOUNTANCY, BUSINESS AND
MANAGEMENT GRADE 11

WRITTEN CONSENT FORM FOR PARTICIPANTS

Dear Participant ,

This questionnaire/interview guide is an instrument to be used and analyze

to determine “The Effect of Marketing Strategies of Pork Meat Vendors on

Customer Perception in Mangaldan, Pangasinan”

May we ask your participation by answering all questions. Rest assured that

the information you provide will be treated confidentially.

Thank You and God Bless.

Very truly yours,

Edna B. Molina
Trisha Glenn M. Cacho
June Darylle S. Molina
John Deved D. Tubera

Noted by: Approved by:

Mrs. Ritchelle Estibal Eduardo B. Castillo

Practical Research Teacher Principal IV

54
SURVEY QUESTIONNAIRE FOR VENDORS:

“The Effect of Marketing Strategies of Pork Meat Vendors on Customer Perception

in Mangaldan, Pangasinan”

NAME:

QUESTIONS RESPONSE
1. What are the marketing strategies you usually
use?

( Ano ang mga pamamaraan na karaniwang

ginagamit mo sa pagbebenta ng karne ng baboy?)

2. Which of these are effective?

( Alin sa mga pamamaraan na ito ang mabisa?)

3. What recommendations would you give to
other pork meat vendors in Mangaldan,
Pangasinan to improve their marketing strategies?

( Ano ang mga rekomendasyon o advice na

maibibigay mo sa ibang pang mga tindera ng
karne ng baboy sa Mangaldan, Pangasinan upang
mapaunlad ang kanilang pamamaraan sa
pagbebenta?)

55
SURVEY QUESTIONNAIRE FOR CUSTOMER:

“The Effect of Marketing Strategies of Pork Meat Vendors on Customer Perception

in Mangaldan, Pangasinan”

NAME:

QUESTIONS RESPONSE

1. As a customer, do you know any

marketing strategies used by pork meat

vendors?

(Bilang isang mamimili, may alam ka ba na

karaniwang pamamaraan na ginagamit ng

mga nagbebenta ng karne ng baboy?)

2. What is your perception to the marketing

strategies used by pork meat vendors?

(Ano ang iyong persepsyon/ opinyon sa

mga pamamaraan na ginagamit ng mga

nagbebenta ng karne ng baboy?)

3. What factors influence affect your

decision to purchase pork meat from

specific vendors?

(Ano ang mga salik/dahilan na

nakakapagimpluwensya at nakakaapekto sa

iyong desisyon na bumili ng karne ng

56
baboy sa partikular na tindera/tindero?)

4. What are the marketing strategies that

you find appealing or effective in catching

your attention as a customer?

( Ano ang mga pamamaraan sa pagbebenta

ng baboy na para sa iyo ay epektibo sa

pagkuha ng iyong pansin bilang isang

mamimili?)

5. As a customer, do you have any

recommendations for pork meat vendors on

how to improve their marketing strategies?

(Bilang isang mamimili,, ano ang iyong

rekomendasyon o advice na maibibigay sa

mga nagbebenta ng karne ng baboy upang

mapaunlad pa nila ang kanilang

pamamaraan sa pagbebenta?)

57
During the Interview

58
59
60
61
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: TRISHA GLENN M. CACHO

Age: 16

Sex: FEMALE

Section: ABM-2

Birthday: AUGUST 29, 2007

Address: BANAOANG, MANGALDAN, PANGASINAN

Father: REY C. CACHO

Mother: GLENDA M. CACHO

EDUCATIONAL BACKGROUND

Elementary: Mangaldan Central School

2018-2019

Secondary: Mangaldan National High School

P. De Guzman St. Mangaldan, Pangasinan

62
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: EDNA B. MOLINA

Age: 16

Sex: FEMALE

Section: ABM-2

Birthday: MAY 31, 2007

Address: OSIEM, MANGALDAN, PANGASINAN

Father: EDUARDO F. MOLINA

Mother: HELEN B. MOLINA

EDUCATIONAL BACKGROUND

Elementary: Mangaldan Central School

2018-2019

Secondary: Mangaldan National High School

P. De Guzman St. Mangaldan, Pangasinan

63
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: JUNE DARYLLE S. MOLINA

Age: 16

Sex: MALE

Section: ABM-2

Birthday: JUNE 27, 2007

Address: 544 ANOLID, MANGALDAN, PANGASINAN

Father: DANDY F. MOLINA

Mother: MARIEL C. SALMORIN

EDUCATIONAL BACKGROUND

Elementary: Talogtog- Bateng Elementary School

2018-2019

Secondary: Mangaldan National High School

P. De Guzman St. Mangaldan, Pangasinan

64
 CURRICULUM VITAE

PERSONAL INFORMATION

Name: JOHN DEVED D. TUBERA

Age: 16

Sex: MALE

Section: ABM-2

Birthday: JULY 13, 2007

Address: MALABAGO, MANGALDAN, PANGASINAN

Father: ISAGANI F. TUBERA

Mother: WILMA D. TUBERA

EDUCATIONAL BACKGROUND

Elementary: Malabago Elementary School

2018-2019

Secondary: Mangaldan National High School

P. De Guzman St. Mangaldan, Pangasinan

65
66