MBA 2022-24 3rd & 4th Sem

Department of Management of Studies
Academic Year 2023-24
3rd and 4th Semester Scheme & Syllabus

BATCH: 2022-24
CREDITS:100
1
Sl No. CONTENTS PAGE
NO
1 Vision, Mission and Program Educational Objectives (PEO) 3-4
2 Program Outcomes (PO) with Graduate Attributes 5
3 Mapping of POs with PEOs 6

SCHEME
4 Scheme of Third Semester MBA 7-8
5 Scheme of Fourth Semester MBA 9-10
6 Syllabus of Third Semester MBA: 11-66
6.1: 22MBA31 Managing Digital Business

6.2: 22MBA32 Supply Chain Management
6.3: 22MBA** Major Elective 1


6.6: 22MBA** Minor Elective 1
6.7: 22MBA33 Internship
6.8: 22MBA34 Societal Project
7 Syllabus of Fourth Semester MBA: 67-110
7.1: 22MBA41 Competition & Strategy
7.2: 22MBA42 Innovation & Design Thinking
7.5: 22MBA** Minor Elective 3
7.6: 22MBA43 Project Work
Appendix A Outcome Based Education 111-112
Appendix B Graduate Parameters 113
Appendix C Bloom’s Taxonomy 114
2
NEW HORIZON COLLEGE OF ENGINEERING
VISION
To emerge as an institute of eminence in the fields of engineering, technology and management in serving the
industry and the nation by empowering students with a high degree of technical, managerial and practical
competence.
MISSION
M1 To strengthen the theoretical, practical and ethical dimensions of the learning process byfostering a
culture of research and innovation among faculty members and students.
M2 To encourage long-term interaction between the academia and industry through theinvolvement of
the industry in the design of the curriculum and its hands-on implementation.
M3 To strengthen and mould students in professional, ethical, social and environmental dimensions by
encouraging participation in co-curricular and extracurricular activities.
QUALITY POLICY
To Provide services of the highest quality both curricular and co-curricular, so that our students can
integrate their skills and serve the industry and society equally well at a global level.
VALUES
 Academic Freedom
 Integrity
 Inclusiveness
 Innovation
 Professionalism
 Social Responsibility
3
DEPARTMENT OF MANAGEMENT STUDIES
VISION
To evolve into a globally integrated B-school contributing towards management education, consultancy,research
leadership & corporate excellence.
MISSION
To constantly strive to provide students with an in-depth knowledge and understandingof business
M1
and managerial concepts.
To promote lateral thinking and a spirit of enquiry among our students, so that they lookfrom a
M2
different angle, and have a creative approach and are able to provide simple solutions to complex
business problems.
To deliver through our teaching learning process, the richness of entrepreneurship and
M3
multidisciplinary knowledge in a way, where ethics and social commitments will be the
corner stone for our students.
PROGRAM EDUCATION OBJECTIVES (PEOs)
PEO1 To make management graduates conceptualize, critically analyze and acquire In-depth
knowledge of business and management by imbibing in them the unique ability of synthesizing
knowledge towards adding value in the areas of business and management.
PEO2 To promote lateral thinking by way of enabling management graduates to see at the
things from different perspectives there by making them to come out with simple solutionsfor complex
managerial problems.
PEO3 To inculcate a spirit of enquiry, so that Management Graduates search for facts and truths by
developing methodologies that supports critical analysis and decision making.
PEO4 To ignite the passion for Entrepreneurship in Management graduates by orienting them inthe
application of Modern tools of management and make them learn to select and apply in complex
decision-making processes.
PEO5 To inculcate a spirit of Ethics and Social Commitment in the personal and professional lifeof
management graduates so that they add value to the society.
4
PEO TO MISSION STATEMENT MAPPING
MISSION PEO PEO2 PEO3 PEO4 PEO5

STATEMENTS 1
M1 3 2 2 2 2
M2 2 3 3 2 1
M3 2 1 2 3 3
CORRELATION LEVELS
3- STRONG 2- MEDIUM 1- LOW
PROGRAM OUTCOMES (PO) WITH GRADUATE ATTRIBUTES
Management Knowledge: Apply knowledge of management theories and

1 PO1
practices to solve business problems for long term business sustainability.
Analytical: Foster analytical and critical thinking abilities for data-based decision
2 PO2
making.
Value Based Leadership: Develop value-based leadership in management
3 PO3
students.
Ethics: Ability to understand, analyze and communicate global, legal and ethical
4 PO4
aspects of business.
Team work: Ability to lead themselves and others in the achievement of
5 PO5
organizational goals, contributing effectively to team environment.
Entrepreneurship & Lifelong Learning: Ability to develop entrepreneurship
6 PO6 spirit among management graduates with the essence of lifelong learning.
Multidisciplinary: Promote multidisciplinary approach for problem solving by

7 PO7
developing a sense of business acumen.
5
Mapping of POs TO PEOs
PEO/PO PO PO PO PO PO PO PO
1 2 3 4 5 6 7
PEO 1 3 3 2 2 3 2 3
PEO 2 2 3 3 2 3 2 3
PEO 3 2 2 2 3 2 3 2
PEO 4 3 3 3 3 3 3 3
PEO 5 3 2 2 2 2 2 1
3-Strong Correlation, 2- Medium Correlation, 1- Low Correlation
PROGRAM SPECIFIC OUTCOMES
PSO 1: To guide and channelize the transformation process of every management graduate by providing in-depth
knowledge of business management and entrepreneurship embedded with ethics and a sense of social commitment and
to make them to strive towards personal victory and value creation to society.
PSO 2: To ignite a passion for multidisciplinary approach for problem solving, critical analysis and decision making by
giving due importance for lateral thinking so that management graduates see things from a perspective which are not
just simple but effective and thus contribute to the welfare of the society.
6
SCHEME OF III SEMESTER MBA
BATCH:2022-2024
Teach
Sl. Course and Course Title Credit Over Marks
ing
No Course Code BOS Distribution
all Hours
L T P S credit / CIE SEE Tota
week l
Managing
1 PCC 22MBA31 MBA 4 0 0 0 4
Digital 4 50 50 100
Business
PCC 22MBA32 Supply Chain MBA 50 50 100
2 Management 4 4
4 0 0 0
Major 50 50 100
3 PEC 22MBA** MBA 4
Elective 1 4
4 0 0 0
4 PEC 22MBA** Major MBA 4 4 50 50 100

Elective 2 4 0 0 0
Major 50 50 100
PEC 22MBA** MBA 4 4
5 Elective 3
4 0 0 0
6 OEC 22MBA** Minor MBA 4 4 50 50 100

Elective 1 4 0 0 0
7 PCC 22MBA33 Internship MBA 0 0 4 0 4 50 50 100

0
Societal
8 SEC 22MBA34 MBA Audit Course without any Credits
Project
Total 28 24 350 350 700
NOTE:
 Students should compulsorily register for the MOOC course (NPTEL Swayam) and attend the exam and
submit the certificate. The evaluation will be done in the 4th semester.
7
Sl Marketing Elective Sl Finance
Code No Code
No Elective
Sales and 1 Investment 22MBAFM321
1 Distribution 22MBAMM311 Management
Management
RetailManagement Direct & Indirect 22MBAFM322
2 22MBAMM312 2 Taxation
Consumer Psychology 3 Advanced Financial 22MBAFM323

3 and Analytics 22MBAMM313 Management
Sl HR Elective Sl Operations Elective

Code No Code
No
Human Resource Service Operations
1 Metrics and 22MBAHR331 1 Management 22MBAOM341
Analytics
Strategic Talent Innovations in TQM 22MBAOM342
2 22MBAHR332 2
Management
Creating High Sustainable Operations 22MBAOM343

3 22MBAHR333 3
Performance
Organizations
Sl Decision Science
No Elective Code
1 Text & Social Media 22MBADS351

Analytics
Analytic Application
2 in Functional Area 22MBADS352
Data Visualization
3 Using Tableau and 22MBADS353
Story Telling
Note*:
 Subject shown in grey boxes will be offered in minor specialization respectively
 Student will study 4 major subjects and 2 minor subjects in III semester
8
SCHEME OF IV SEMESTER MBA
BATCH:2022-2024
Credit Overall Teaching
SL. Course and Course Course BOS Distribution Credits Hours / Marks
No Code L T P S week CIE SEE Total
1 PCC 22MBA41 Competition & MBA 3 0 0 0 3 3 50 50 100
Strategy
2 PCC 22MBA42 Innovation & MBA 3 0 0 0 3 3 50 50 100

Design Thinking
3 PEC 22MBA** Major MBA 3 0 0 0 3 3 50 50 100

Elective 4
4 PEC 22MBA** Major MBA 3 0 0 0 3 3 50 50 100

Elective 5
5 OEC 22MBA** Minor MBA 3 0 0 0 3 3 50 50 100

Elective 2
6 PCC 22MBA43 Project MBA 0 0 7 0 7 14 50 50 100

Work
Total 22 29 300 300 600
9
Sl Marketing Sl Finance Elective
No Elective Code No Code
International
1 Digital Marketing 22MBAMM411 1 Financial Management 22MBAFM421
Tools& Strategies
2 Marcomms @ Work 22MBAMM412 Financial

2 22MBAFM422
Derivatives& Risk
Management
Sl HR Elective Sl Operations
No Code No Elective Code
Organization Business Process

1 Design& 22MBAHR431 1 Improvement 22MBAOM441
Development
Leadership Project 22MBAOM442
2 inDigital Era 22MBAHR432 2 Management
Essentials
Sl Decision
No Science Code
Elective
1 Managing
ERP in 22MBADS451
Digital Age
2 Statistical 22MBADS452
Modeling Using
R
Note*:
 Subject shown in grey boxes will be offered in minor specialization respectively.
 Student will study 2 major subjects and 1 minor subject in IV semester.
10
THIRD SEMESTER
SYLLABUS
11
MANAGING DIGITAL BUSINESS
Course Code 22MBA31 CIE Marks 50
L: T:P:S 4:0:0:0 SEE Marks 50
Hrs / Week 4 Total Marks 100
Credits 04 Exam Hours 03
Course outcomes:
At the end of the course, the student will be able to:
22MBA31.1 Apply the basic concepts of e-commerce and innovative e-commerce structures.
22MBA31.2 Illustrate the various e-business models, outcomes and their benefits.
22MBA31.3 Analyze the features of social commerce, its impact on various stakeholders and IOT.
22MBA31.4 Interpret the overview of digital business and various challenges in the conduction of digital
business.
22MBA31.5 Evaluate the digital business ecosystem and customer shopping mechanisms and
intermediaries in marketplaces.
22MBA31.6 Create digital business applications in the real world.
Mapping of Course Outcomes to Program Outcomes and Program-Specific Outcomes:
Module PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
22MBA31.1 3 1 - 1 3 3 - 2 3
22MBA31.2 1 2 2 - 2 3 2 - 2
22MBA31.3 3 2 1 3 - 2 2 3 3
22MBA31.4 2 2 2 2 2 - 2 2 2
22MBA31.5 3 2 2 2 2 3 - 3 1
22MBA31.6 2 - 1 2 3 2 2 2 -
MODULE-1 E-commerce and E-commerce 22MBA31.1 10 Hours

Business Models
Digital Economy-Digital Enterprise-Social Enterprise-Introduction to E-Commerce- Meaning, retailing in e-commerce-
products and services, consumer behavior, market research and advertisement, B2B-E-commerce-selling and buying
in private e-markets, public B2B exchanges and support services, e-supply chains, Collaborative Commerce, Intra
business EC, and corporate portals innovative EC System-From E-government and learning to C2C, mobile commerce,
and pervasive computing EC Strategy and Implementation-EC strategy and global EC, Economics and Justification of EC,
Using Affiliate marketing to promote your e-commerce business, Launching a successful online business and EC project,
Legal, Ethics and Societal impacts of EC
Skill Development Activities Analyse and Discuss in the class regarding Top 10 digital e-
commerce companies in India -2024.
Text Book Text Book 1: 1.2, 1.3, 1.4, 1.13, 1.15, 1.18
MODULE-2 Overview of Digital Business 22MBA31.2 & 10 Hours
22MBA31.3
Introduction to Digital Business, Background and status, E-market places, structures, mechanisms, economics and
impacts Difference between physical economy and digital economy, Social Economy. Social Commerce –Introduction of
social commerce –Purpose –Features-Types and Benefits of Social Commerce-to Retailers, Employees and Customers-
Introduction to IOT- Characteristics- Architecture –Advantages and disadvantages of IOT-Smart Home and Appliances-
Wearable computing and Smart Gadgets-Opportunities and Challenges in Digital Business.
Skill Development Case Studies on C2C and C2B business models – understanding and
Activities its impact on customers and digital business.
12
Text Book Text Book 2: 2.2, 2.3, 2.4 to 2.15
MODULE-3 Digital Business Ecosystem 22MBA31.4 10 Hours
Introduction to e-marketplaces –Types of e-market places-Customer Shopping Mechanisms- Electronic
Malls –Web stores or Electronic Storefronts –Intermediaries and hubs Merchant Solutions-Electronic
Catalogues –Search Engines and Shopping Carts – E-Auction- Changing Supply chains –Speeding up
deliveries – same –day delivery and delivery by Drones – Order fulfilment in Make-to Order and Mass
Customization and Digital Payment Systems-Need-Advantages and Types of Smart Cards –Types of
Micropayment and Mobilepayments.
Skill Development Discuss on Digital Enterprises applications and Online Communities

Activities and Web stores.
Text Book Text Book 3: 3.1, 3.3, 3.5, 3.7, 3.10
MODULE-4 Managing Digital Business and 22MBA31.5 10 Hours
E-Strategy
Managing Knowledge, Management skills for e-business, Managing Risks in e-business, Security Threats to e-
business -Security Overview, Electronic Commerce Threats, Encryption, Cryptography, Public Key and Private
Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols over Public Networks: HTTP, SSL,
Firewall as Security Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic
Applications. E-business Strategic formulation- Analysis of the Company’s Internal and external environment,
Conditions for E- business Adoption, Selection of E-business strategy, Implementation of E-business strategy
and Evaluation of E-business strategy; Challenges and E-Transition, Idea to Realization-Business plan
preparation.
Skill Development Understand cryptographic importance and applications in Forensic
Activities industry or in defence.
Text Book Text Book 1: 6.1, 6.3, 6.5, 6.7, Text Book 2: 10.1, 10.3, 10.5, 10.7
MODULE-5 Digital Business-Applications 22MBA31.6 10 Hours
Idea to realization-Business plan preparation-Electronic Reltaling-B2 C E-Retailing-Types, Factors and
Issues related to E-retailing Social Shopping-concept-benefits and drivers of social shopping Online –
Digital Government Objectives-Model and Types of E-governance- G2C, G2B, G2G, and G2 E –Digital
business applications in E-Employment, E-health E- entertainment –Media and Gaming-Types of
Internet entertainment, Digital products, Internet TV and Internet Radio- Mobile Streaming Music
and Video providers-Mobile Games.
Skill Development Digital Business Applications and Value Development
Activities
CIE Assessment Pattern (50 Marks – Theory)
Marks Distribution
RBT Levels Test Qualitative
MCQ’s
(s) Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyse 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
SEE Assessment Pattern (50 Marks – Theory)
13
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Suggested Learning Resources:
Text Books:
1. A textbook on E-commerce - by Tushar (Author), Savera Book Distributors (Publisher) Publisher:
Neha Publishers & Distributors-2020.
2. E-Commerce E-Business Technology & Society For 2021-2022 by Kenneth C Laudon, Carol
Guercio Traver (Author), Pearson Education Limited (Publisher).
3. Digital Business Discourse Erika Darics, April 2015, Palgrave Macmillan
Reference Books:
1. Trend and Challenges in Digital Business Innovation –Authors –Vinocenzo Morabito, Italy-Springer.
2. E-Governance-Challenges and Opportunities in Proceedings in 2nd International Conference theoryand
practice of Electronic Governance.
3. Perspectives the Digital Enterprise –A Framework for Transformation –TCS consulting journal
Vol.5
4. Measuring Digital Economy-A new perspective -DOI:10.1787/9789264221796-en OECDPublishing.
5. E-commerce from vision to fulfilment-Elias M. Awad PHI-Restricted (2002).
6. Digital Business and E-Commerce Management, ethedn –Dave Chafey , August 2014.
7. Introduction to E-business-Management and Strategy-Colin Combe, ELSEVIER, 2006.
8. Digital Business Concepts and Strategy –Eloise Coupey, 2nd Edition –Pearson Publication.
Web links and Video Lectures (e-Resources):
 https://www.youtube.com/watch?v=qJXI7N1rzy4
 https://www.youtube.com/watch?v=9Xy2YeAHjcY
 https://www.simplilearn.com/digital-business-article
Web links for classroom activities:

1. https://www.shiprocket.in/blog/ecommerce-companies-in-india/
2. https://www.builderfly.com/what-are-b2b-b2c-c2b-and-c2c-in-ecommerce-business/
3. https://timesofindia.indiatimes.com/readersblog/unleashing-the-
powerhowonlinecommunitiesdrivedigitalbusinesssuccess/online-communities-drive-digital-
business-success-54626/
4. https://www.b2be.com/blog/everything-to-know-about-e-
catalogues/#:~:text=An%20electronic%20catalogue%20is%20an,or%20your%20company's
%20corporate%20profile.
5. https://economictimes.indiatimes.com/definition/cryptography
6. https://www.futurelearn.com/info/courses/digital-transformation-e-commerce/0/steps/187311
Activity-Based Learning (Suggested Activities in Class)/ Practical Based learningContents-
related activities (Activity-based discussions)
1. https://www.scribd.com/presentation/437127467/MBA-SEM-I-Pune-University-Digital- Business-
Unit-I-2019-pattern# (Additional Materials for Unit 1,2,3,4,5)
2. Organizing Group wise discussions on issues related to Digital Business in Supply ChainManagement
for tourism sector.
14
3. List out the digital transformation of Infrastructure in KPMG India.
https://kpmg.com/in/en/home/insights/2023/09/user-experience-design-in-digital-
world.html
4. Explore how would you Execute on a digital modernization roadmap for Amazon.
https://whatfix.com/blog/digital-transformation-examples/
5. Explore how to ‘Innovate through data and technology’ for Netflix.
https://whatfix.com/blog/digital-transformation-examples/
15
SUPPLY CHAIN MANAGEMENT
Hrs. / Week 4 Total Marks 100
Course outcomes:
22MBA32.1 Analyze the key drivers of Supply chain Management
22MBA32.2 Apply logistics and purchasing concepts to improve supply chain operations
22MBA32.3 Illustrate the modes of Transportation and its importance in SCM
22MBA32.4 Create the Strategy, Formulation & planning in SCM
22MBA32.5 Develop the concept of outsourcing and agility.
22MBA32.6 Create the concept of warehouse Management and its functions.
22MBA32.1 2 2 2 1 - 2 - 2 -
22MBA32.2 3 - 2 - 2 3 2 3 3
22MBA32.3 - 3 - 2 1 2 3 - 3
22MBA32.4 2 - 3 3 3 3 2 2 2
22MBA32.5 3 3 2 3 - 2 3 3 2
22MBA32.6 2 2 - 3 2 1 2 - 2
MODULE-1 INTRODUCTION TO SUPPLYCHAIN 22MBA32.1 10 Hours

MANAGEMENT and
22MBA32.2
Supply Chain definition – Objectives – Types – Various definitions – Drivers of SCM – Need for SCM – SCM as
a profession – SCM decisions and skills –Basic concepts & philosophy of SCM, essential features, decision
phases – process view, supply chain framework, key issues in
SCM and benefits e-business and SCM – Intertwined SCM with IoT.
Skill Development Intertwined SCM with IoT

Activities
MODULE-2 LOGISTICS OF PART OF SCM 22MBA32.3 10 Hours
Logistics costs, different models, logistics sub-systems, inbound and outbound logistics bullwhip effects in
logistics Modes of Transportation: Concept of multi-modal transport – Different transport modes – Modal
interfaces –Intermodal systems – road/rail/sea; sea/air; road/air;
road/rail, sea/rail, sea/road –Inland Container Depot (ICD) & Container Freight Station (CFS) Terminals-Milk
run in Logistics
Skill Development Activities Milk run in Logistics
Text Book Text Book 2: 2.1, 2.3,2.5,2.7, Text Book 3: 2.1, 2.3, 2.5, 2.7
MODULE-3 STRATEGIES IN SCM 22MBA32.4 10 Hours
Strategy formulation in SCM – Value in Supply Chain – Tradeoffs – CRM Strategy relationship matrix, Supply
chain Integrates- Push, Pull strategies -Reverse Vs forward supply chain – types of reverse flows –
collaborative SCM’s and CPFR – agile systems– sources of variability – characteristics – supplier interface –
internal processes Demand driven strategies –Impact on grocery industry – retail industry – distribution
strategies. Procurement and Outsourcing: Outsourcing – benefits and risks – framework for make/buy
decision – e-procurement – frame work of e-procurement- Lean Production System
16
Skill Development Activities Prepare an e-procurement framework for a warehouse.
Text Book Text Book 3: 8.1, 8.3, 8.5, 8.7,

MODULE-4 WARE HOUSE MANAGEMENT 22MBA32.5 10 Hours
Meaning of Warehousing - Importance – Functions: Receiving: Logistics support for Inward Transportation,
Unloading, Inspection, Acceptance and Recording; Storing: Space allocation, Facilitation to stocking,
Guarding & Recording; Risk bearing- Processing- Grading and branding – Disinfecting services - Issuing:
Order preparation, Picking, Dispatching/ Delivery & Recording- Handling, Transportation & Storage of
ISO Containers– Utility and Advantages of warehouses- Problems and issues in receiving processes
Skill Development Activities Sustainable warehouse design ideas to carry into the future: Illustrate onhow will
you will explore and what tools, technologies, and design ideas
look like, and how they work to create a sustainable warehouse.
MODULE-5 E-SUPPLY CHAIN MANAGEMENT 22MBA32.6 10 Hours
Concepts, processes and bottlenecks Supply chain structure and design Network strategy Strategic sourcing
and procurement Sustainability Forecasting and Supply chain analytics-- Linking operations to overall
organisational strategy Linking operations to financial goals Risk management and innovation Operational
leadership and change management.
Skill Development Activities Find out the bottlenecks Supply chain structure and design Networkstrategy.
Text Book Text Book 2: 10.1, 10.3, 10.5, 10.7,10.9

Marks Distribution
MCQ’s
(s) Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Flow: How the Best Supply Chains Thrive (2022) Rob Handfield, Phd (Author), TomLinton
(Author)-Handcover Import July 2022.
17
2. Text book of Logistics and Supply Chain Management, Agarwal D.K., Laxmi Publications, First Edition,
2016, ISBN-109385750046.
3. Supply Chain Logistics Management, Donald Bowersox, David Closs , M. Bixby Cooper, Tata Mc Graw
Hill, 2015.
4. The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19 (2020)-
Yossi Sheffi-2020- Kindle Edition
Reference Books:
1. Supply Chain Management- Concepts and Cases, Rahul V. Altekar, Prentice Hall of India, 2013.D
2. Designing and Managing the Supply Chain Concepts, Strategies and Case Studies’; Simchi, D.
Kaminsky, P McGraw-Hill Companies, 2015.
3. Supply Chain Management, Mohanty R.P, S.G Deshmuki, Biztantra, New Delhi.2015 Logistics
Management World Seaborne Trade, Dr.Krishnaveni Muthiah, Himalaya Publishing House ,
2011,ISBN-10: 817866996X
4. Supply Chain Management, S. Chopra and P. Meindl, Prentice Hall, 2010 (4th Edition).
5. Logistics Management: Supply Chain Imperative, Sople, V. V.,Pearson Publishing House, 2014.

SUGGESTED CASE STUDIES
1. Flipkart SCM
https://www.youtube.com/watch?v=xN5scjazLE8
2. DHL International Logistic Management
https://www.youtube.com/watch?v=DvEh04LNJ_I&t=256s
3. Walmart SCM
https://www.youtube.com/watch?v=ee1V7FVvMa4
4. Dell SCM Strategies (JIT)
https://www.youtube.com/watch?v=Ie7tDr6gPcM&t=73s
5. Amazon Warehouse Management
https://www.youtube.com/watch?v=dAXdeqcHBp4&t=138s
Web links of Class activities :
6. https://www.mdpi.com/2071-1050/15/1/694
7. https://a-team.global/blog/advantages-of-iot-in-logistics-and-supply-chain-
management/
8. https://redstagfulfillment.com/milk-run-in-logistics/
9. https://blog.packsend.com.au/milk-run-in-supply-chain
10. https://www.techtarget.com/searchcio/definition/e-procurementchrome-
extension://efaidnbmnnnibpcajpcglclefindmkaj/https://core.ac.uk/download/pdf/6334729.pdf
11. https://www.crbgroup.com/insights/warehouse-layout-ideas-for-a-sustainable-future
12. https://www.supplychainmarket.com/doc/the-e-supply-chain-is-comingand-fast-0001
13. Complete guide ; https://choco-up.com/blog/ecommerce-supply-chain-management
Activity-Based Learning (Suggested Activities in Class)/Practical-Based learning

Contents-related activities (Activity-based discussions)
1. https://logisticsviewpoints.com/2022/01/18/supply-chain-planning-challenges/
Read the material in the above link and justify which is the toughest challenge of SCM in2023.
2. Answer to this Statement: Our customers order a product online and receive it within fourhours.
Explain how it would have been possible.
3. Statement: Our 3PL partners will make more profit next year, and we will save moremoney.
Respond to how this can happen.
18
4. Show to students this Visual Aid: A picture of an empty store shelf and another withmisplaced
items. Ask them how to organize the items in both cases. Have a group discussion in class.
5. Visual Aid: A picture of a line of trucks waiting to be unloaded at the warehouse. Explainhow inbound
and outbound logistics work and discuss their functions.
19
SALES AND DISTRIBUTION MANAGEMENT
Course Code 22MBAMM311 CIE Marks 50
L:T:P:S 4:0:0:0 SEE Marks 50
Course outcomes:
22MBAMM311.1 Illustrate importance of Sales, Sales Process Management and recent trends in sales
management.
22MBAMM311.2 Categorize Sales territory by applying the methods of setting quota.
22MBAMM311.3 Examine the role of the Sales manager and his/ her responsibilities in recruiting,
motivating, managing and leading sales team.
22MBAMM311.4 Identify the nature of marketing channels and apply the concepts and processes in
various markets.
22MBAMM311.5 To recommend multiple sources of information to manage and improve
distribution and retail strategies.
22MBAMM311.6 Evaluate application of SAP- Sales & distribution.
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
22MBAMM311.1 3 2 2 3 1 3 2 3 2
22MBAMM311.2 2 2 1 2 1 3 1 2 1
22MBAMM311.3 3 - 2 3 - 2 3 2 3
22MBAMM311.4 3 2 2 3 1 3 3 - 2
22MBAMM311.5 2 3 2 2 3 2 3 3 2
22MBAMM311.6 - 3 3 2 3 1 3 2 -
MODULE-1 INTRODUCTION TO SALES & DISTRIBUTION 22MBAMM311.1 10

MANAGEMENT Hours
Introduction to Sales Management; Nature & Scope; Personal Selling Objectives, Personal selling
strategies, Sales Forecasting and budgeting decisions, Theories of personal selling, emerging
trends in selling, Ethical in Personal selling, selling process.
Skill Development Activities Case study analysis on sales and distribution.
Text Book Text Book 2 : 1.1, 1.2, 1.3, 1.5, 1.7, 1.9, 1.12
MODULE-2 SALES FORCE MANAGEMENT 10
22MBAMM311.2 Hours
Sales Force Management: Recruitment and selection of sales Force; Training the Sales Force; Sales
Force Compensation, Motivation of Sales Force, Controlling the Sales Force.
Skill Development Activities Create a training program for sales force executive.
Text Book Text Book 1: 2.1, 2.2, 2.3, 2.4, 2.5, 2.9-2.12
MODULE-3 SALES CONTROL AND ANALYSIS: 10
22MBAMM311.3 Hours
Sales Control: Objectives, Sales Control Process, The Sales Budget-Quotas- Sales Territories- Cost
Analysis- Sales Executive, Its Functions, Qualities of Effective Sales Executive. Designing Sales
Territories and Allocating Sales efforts to sales territories. Selling process (for B2B & B2C), Sales
Planning, Sales Budgets, Estimating Market Potential and Forecasting Sales, Sales Quotas, Sales
and Cost Analysis.
Skill Development Activities https://www.indeed.com/career-advice/career-development/what-is-
sales-control
MODULE-4 CHANNEL INTERMEDIARIES 22MBAMM311.4 10
Hours
20
Role and Types; Wholesaling- Types of Wholesalers, Wholesaler marketing decisions; Retailing-
Types of retailers, retailer marketing decisions; Market Logistics- Logistics objectives, Market
logistics decisions for Distribution Channels; Role of Information System in Distribution Channel
Management; Assessing Performance of Marketing Channels
Skill Development Activities Creating an distribution channel strategy for retailing
MODULE-5 SAP- SALES AND DISTRIBUTION 22MBAMM311.5 10Hour
22MBAMM311.6 s
Create new customer, create contact person for customer, Change customer, Create customer
Inquiry, Create customer quotation, Create sales order referencing a quotation, Check stock status,
Display sales order, Start delivery process, Check stock status, Pick materials on delivery note,
Post goods issue, Check stock status, Create invoice for customer, Display billing document and
customer invoice, Post receipt of customer payment, Review document flow. Sales on E-commerce.
Skill Development Activities Survey on quotation for sales order using SAP
Text Book Text Book 2: 15.1 to 15.10
Marks Distribution
Qualitative
RBT Levels Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -

Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1)Sales and Distribution Management Tappan K. Panda & Sunil Sahadev, Oxford University Press,
Third Edition, 2022
2)Sales and Distribution Management, Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni,
Sandeep Puri, Pearson 2020
Reference Books:
1) Sales and Distribution Management, S L Gupta, Scholar Tech Press, January 2020
2) Sales & Distribution Management, Panda Tapan K, OUP India, 2019,
3) Sales And Distribution Management, Rathee RupaRajain Pallavi, PHI Learning, 2019
4)Sales And Distribution Management: , Krishna K. Havaldar, Vasant M. Cavale , Text And Cases 3rd
Edition, McGrawHill, Third Edition ,2018.
5) Implementing Sap ERP Sales& Distribution, Willams, McGraw Hill, Jan 2017.
1 https://onlinecourses.nptel.ac.in/noc20_mg13/preview
2.https://www.netsuite.com/portal/resource/articles/erp/distribution-management.shtml
3.https://www.fh-vie.ac.at/en/pages/studies/bachelor/technical-sales-and-distribution-
management?page=3?
4. https://www.investopedia.com/terms/d/distribution-channel.asp
5. https://www.youtube.com/watch?v=a1bjFcT3S2Q
Activity-Based Learning (Suggested Activities in Class)/ Practical Based learning
 Analysis of sales and distribution process of various outlets such as D-MART, MORE MART,
SUPER BAZAR.
 Various Activity-based discussions -Collaborative/experimental approach of learning will
be completed in various form of learning, few activities are highlighted below:
 For active participation of students: students will be instructed to prepare Mind map
charts of sales and distribution taking different factors and parameters.
21
 Organizing Team wise discussions on emerging technologies on sales and distribution and
its effect on economy.
 Student will visit various wholesalers, retailers, video interview will be taken from channel
of intermediaries and will be presented in form of group presentation .
22
RETAIL MANAGEMENT
Course outcomes:
22MBAMM312.1 Examine the organized Retail sector and its operations.
22MBAMM312.2 Investigate the various strategies involved with the retail sector on Location
22MBAMM312.3 Illustrate strategies for managing Retail during Crisis and understanding shopper
behavior
22MBAMM312.4 Evaluate various forms of retail in the industry
22MBAMM312.5 Examine the ways Retailers use marketing tools & techniques to interact with their
customers.
22MBAMM312.6 Predict the awareness about Emerging trends in Retail Management
Mapping of Course Outcomes to Program Outcomes and Program Specific Outcomes:
22MBAMM312.1 3 3 1 2 2 3 2 2 1
22MBAMM312.2 3 3 2 - 2 - 3 3 1
22MBAMM312.3 3 3 1 2 1 3 1 - 2
22MBAMM312.4 3 - 2 2 2 - 3 2 2
22MBAMM312.5 3 3 2 - 3 3 2 - 1
22MBAMM312.6 2 2 2 2 1 2 2 1 3
MODULE-1 INTRODUCTION TO GLOBAL RETAIL 22MBAMM312.1 10 Hours

MANAGEMENT
Introduction and Perspectives on Retailing World of Retailing, Retail management, introduction, meaning,
characteristics, emergence of organizations of retailing - Types of Retailers (Retail Formats) - Multichannel Retailing -
Customer Buying Behavior, Historical Perspective, role of retailing, trends in retailing, FDI in Retail - Problems of
Indian Retailing - Current
Scenario.
Skill Development Activity Investigate the recent trends in Retail sector
Text Book Text Book 1: 1.1, 1.2, 1.3, 1.4
MODULE-2 RETAIL THEORIES & CATEGORY 22MBAMM312.2 10
MANAGEMENT Hours
Wheel of retailing, The Retail Accordion, Melting Pot Theory, Polarization theory. Retail Atmospherics, Category
Managementand Private Labels.
Skill Development Activities Self-study on the Application of Retail Theories
Text Book Text Book 2: 2.1, 2.2, 2.3,2.4

MODULE-3 RETAILING STRATEGY FOR SETTING 22MBAMM312.3 10
UP RETAIL ORGANIZATION AND Hours
PLANNING:
Retail Market Strategy - Financial Strategy - Site & Locations (Size and space allocation, location strategy, factors
Affecting the location of Retail, Retail location Research and Techniques, Objectives of Good store Design.) – Human
Resource Management, Information Systems and supply chain management & Logistics. Retail Pricing and Promotion:
Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies
Skill Development Activities Self-study on Pricing strategies of various Retail stores
Text book 3 – 3.1,3.2,3.3,3.4,3.5

Text Book
MODULE-4 STORE MANAGEMENT AND VISUAL 22MBAMM312.5 10
MERCHANDISING 22MBAMM312.4 Hours
Responsibilities of Store Manager, Store Security, Parking Space Problem at Retail Centres, Store Record and
Accounting System, Coding System, Material Handling in Stores, Management of Modern retails –Store Layout, design:
Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques, Controlling Costs and Reducing
Inventories Loss, Exteriors, Interiors Customer Service, Planning Merchandise Assortments -Buying systems -
Buying merchandise and Retail Communication Mix.
23
Skill Development Activities Case study on Visual Merchandising techniques of shoppers stop
Text Book Text Book 4 – 4.1, 4.2, 4.3, 4.4

MODULE-5 RELATIONSHIP MARKETING & 22MBAMM312.6 10 Hours
INTERNATIONAL RETAILING
Management & Evaluation of Relationships in Retailing, Retail Research in Retailing: Importance of Research in
Retailing, Trends in Retail Research, Areas of Retail Research. Customer Audits, Brand Management in retailing,
Internationalization ofRetailing and Evolution of International Retailing, Motives of International Retailing, International
Retail Environment – Socio-Cultural, Economic, Political, Legal, Technological and issues in international retailing.
Skill Development Activities Case study on Technology in Retail sector
Text Book Text Book 4 – 4.5, 5.1,5.2,5.3

Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
SEE Assessment
L6 Create Pattern (50 Marks
- – Theory) 3 -
Exam Marks
RBT Levels Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Gibson G Vedamani, “Retail Management”, Pearson, 5th Edition, 2017.
2. Bajaj C, TuliRajnish, Srivastava NV, “Retail Management”, Oxford University Press, New Delhi, 3rd Edition, 2017.
3. Levy M, Barton A Weitz, Dhruv Grewal, “Retailing Management”, Tata McGraw Hill, Delhi, 11th edition, 2022.
4. Retail Management: A Strategic Approach: Barry Berman, Joel R Evans, Patrali Chatterjee, Pearson Publication,
2017.
Reference Books:
1. Pradhan, Swapna, “Retailing Management - Text and cases”, Tata McGraw Hill,
Delhi.5th edition, 2018.
2. Sudarshan S, Prasad R, “Retail Management”, McGraw Hill, 1st edition, 2019.

1.NPTEL: https://archive.nptel.ac.in/courses/110/108/110108047/
2.NPTEL: https://onlinecourses.nptel.ac.in/noc22_mg88/preview
3.https://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR516.htm
4. https://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR550.htm

 Visit a Retail store such as Metro/ D Mart and write a report on its Visual Merchandising.
 Discussion on understanding the consumer behavior in retail stores by doing a physical observation.
 Compare the planograms of various Retail brands by visiting the shopping malls.
 Do a field study to retail stores to understand the Visual Merchandising designs.
24
CONSUMER PSYCHOLOGY AND ANALYTICS
Course outcomes:
22MBAMM313.1 Examine and apply insights of consumers buying behavior using the theories of the
consumer decision – making processes.
22MBAMM313.2 Illustrate the basic concepts and methods of marketing research and develop a structural
thinking ability to apply Management problems into tangible research.
22MBAMM313.3 Recommend and understand the psychological drivers behind consumer behavior and
marketing.
22MBAMM313.4 Evaluate the Social factors influencing consumer behaviors. Evaluate the relationship
between the influencing factors and post purchase process.
22MBAMM313.5 Examine the post purchasing process using Qualitative parameters.
22MBAMM313.6 Investigate the role of the reference groups in consumer decision making and elements of
consumer analytics to know the Consumer Behavior.
22MBAMM313.1 3 2 - 2 2 2 3 3 3
22MBAMM313.2 3 3 - 2 - 2 2 2 2
22MBAMM313.3 3 2 1 3 2 2 3 - 2
22MBAMM313.4 3 2 1 - - - 2 1 3
22MBAMM313.5 3 1 1 1 3 - 2 2 3
22MBAMM313.6 3 3 1 - - 2 1 2 2
MODULE-1 INTRODUCTION TO CONSUMERBEHAVIOUR & 22MBAMM313.1 10 Hours

CONSUMER 22MBAMM313.2
RESEARCH
Introduction to Consumer Behaviour; Consumer Behavior and marketing Strategy, Models of Consumer Behavior-
Howard Sheth, Nicosia, Engle- Kollat-Blackwell. Online Consumer Behavior- EC model of online consumer behavior.
Consumerism, Benefits of consumerism. Consumer Behavior movement in India.
Consumer. Methods of consumer research, Applications of consumer behavior knowledge in marketing. Consumer
Decision making process and decision-making roles Information Search Process; Evaluative criteria and decision rules.
Skill Development Activity Investigate the different models of Consumer Behavior to understand the
Concepts
Text Book Text Book 1 – 1.1,1.2,1.3,1.4
MODULE-2 PSYCHOLOGICAL FACTORS 22MBAMM313.3 10 Hours
AFFECTING CONSUMERBEHAVIOUR – PART 1
Motivation: Needs & Goals- Theories of Motivation- Maslow & Herzberg’s. Marketing Strategies Based on Multiple
Motives, Marketing Strategies Based on Motivational Conflict Frustration & Strategies to overcome frustration.
Personality: Nature & Theories of Personality- Freudian, Neo-Freudian personality, Trait. Applications of Personality
concepts in Marketing, Personality and understanding consumer diversity (Consumer Innovativeness and related
personality traits, Cognitive personality factors, Consumer Materialism, Consumer Ethnocentrisms), Brand Personality
(Brand Personification, Gender, Geography, Color), Self and Self-Image (One or Multiple selves, The extended self,
Altering the self).Attitude: Attitude change strategies, Attitude change based on the tri- component model & Multi
attribute attitude mode.
Skill Development Investigate a Market Research to understand Consumer Behavior.
Activities
Text Book Text Book 2– 1.1,1.2,1.3,1.4
MODULE-3 PSYCHOLOGICAL FACTORSAFFECTING CONSUMER 22MBAMM313.3 10 Hours
BEHAVIOUR – PART 2
Perception: Basics of Perception (Element & Dynamics) & Marketing implications, Consumer Imagery, Product
positioning and repositioning, Positioning of services, perceived price, perceived quality, Perceived Risk, Types of risk.
Learning: Marketing Applications of Cognitive Learning Theory, Information Processing (How Consumers store, retain
and retrieve information, Sensory Store, Short-Term Store, Long-Term Store, Rehearsal and Encoding, Retention,
Retrieval, Limited and Extensive Information Processing)
Skill Development Explore the impact of Perception and Learning on Consumer Behavior
Activities
25
MODULE-4 EXTERNAL INFLUENCE ON 22MBAMM313.4 10 Hours
CONSUMER BEHAVIOUR AND 22MBAMM313.5
CONSUMER ANALYTICS
Family, Reference Groups: The expanding role of children in family decision making, The family life cycle & marketing
strategy. Factors that affect reference group influence, Types of reference groups. Post Purchase Processes: Post
Purchase Processes, Customer Satisfaction, and customer commitment: Post purchase dissonance
Customer Life Cycle – Customer Intelligence – Customer Trend Analysis - Customer analytics and centricity – Using R for
customer analytics - Quantifying Customer Value - Predicting response with logistic regression - Predicting and
managing customer retention - From prediction to prescription
Skill Development Activities Explore the mechanism of Consumer Analytics towards Consumer Retention.
Text Book Text Book 3 – 4.1,4.2, 4.3,4.4

MODULE-5 CUSTOMER ANALYTICS 22MBAMM313.6 10 Hours
Customer Value, Conjoint Analysis, Analytics for Customer Segmentation and Targeting. Recommender System. Market
BasketAnalysis and RFM Analysis. Text Mining and Sentiment Analytics. Text Mining and Product Innovation
Management. Social
Network Analysis for Marketing.
Skill Development Activities Case study on Sentiment Analysis

Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
TEXT BOOKS:
1.Consumer Behavior, Schiffman and Ramesh Kumar, 12th Edition, Pearson India, January 2019.2.Consumer
Behavior: A Digital Native: Varsha Jain, Jagdish Sheth, Pearson Publication,2019.
2.Consumer Behavior & Analytics, Andrew Smith, 2nd Edition, Routledge Publication, 2020.
3.Consumer Behaviour- Satish K Batra& S.H.H. Kazmi, 2nd Edition,2017, Excel Books.
REFERENCE BOOKS:
1. Marketing Analytics, Mike Grigsby, Kogan Page Publishers, 2018.
2.Marketing Analytics, Robert W. Palmatier, Bloomsbury India, 2022
1.https://onlinecourses.nptel.ac.in/noc22_mg47/preview
2.https://nptel.ac.in/courses/110105074
3.https://www.youtube.com/watch?v=yv2cp1fmSt0&pp=ygUSQ29uc3VtZXIgQmVoYXZpb3Vy
4.https://www.youtube.com/watch?v=UEtE-el6KKs
5. https://www.icmrindia.org/short%20case%20studies/Consumer%20Behavior/CLCB065.htm
6. http://www.ibscdc.org/Case_Studies/Marketing/Consumer%20Behaviour/CSB0032IRC.htm
26
 Prepare SERVQUAL Questionnaire and do a survey of minimum 20 respondents to understand Consumer
Behavior in Services.
 Take a data set of consumer purchase pattern from Kaggle and present a visual report using Power BI.
 Visit a departmental store nearby and understand consumer’s buying pattern,
 Demonstration of latest trends in Consumer Analytics using Power BI.
27
INVESTMENT MANAGEMENT
Course Code 22MBAFM321 CIE Marks 50
Course outcomes:
22MBAFM321.1 Apply the empirical and theoretical implications of the financial investments.
22MBAFM321.2 Analyze portfolio theory and evaluate the risk and returns associated with individual
and collective stocks.
22MBAFM321.3 Evaluate the stock price using fundamental analysis and technical analysis tools.
22MBAFM321.4 Assess the value of equity, debt and mutual fund.
22MBAFM321.5 Construct the fundamental drivers of diversification as an investment strategy for
investors.
22MBAFM321.6 Create optimal portfolio for investors
22MBAFM321.1 1 2 1 2 2 1 2 2 2
22MBAFM321.2 2 1 1 2 2 - 2 2 -
22MBAFM321.3 2 - 1 2 2 - 2 3 2
22MBAFM321.4 1 - 1 2 2 - 2 3 3
22MBAFM321.5 2 1 1 2 2 2 2 2 3
22MBAFM321.6 1 2 1 2 2 - 1 2 2
MODULE-1 Introduction to Indian Financial System 22MBAFM321.1 10 Hours

Financial system, need, functions, structure and constituents of Indian financial system, Financial institutions,
Financial markets, Money market, capital market, Financial instruments and Services, Regulatory institutions
RBI, SEBI, IRDA, Financial System and economic development.
Investment Management: Meaning, objectives of financial investment, types, financial & non-financial forms of
investment, investment methods, security & non-security forms of investment, sources of investment
information, investment instruments. (Theory)
Skill Development Case on Investment strategy for investment options available for prospect investors
Activity
Text book Textbook-1- 1.1,1.2,1.3
MODULE-2 Risk and Return Analysis 22MBAFM321.2/.6 10 Hours
Risk and returns concepts, concept of risk, types of risk- systematic risk, unsystematic risk, calculation of
risk and returns, portfolio risk and return, expected returns of a portfolio, calculation of portfolio risk and
return, portfolio with two assets, portfolio with more than two assets. (Theory and Problems)
Skill Development Create a diversified portfolio that balances risk and return.
Activity
Text book Textbook-1- 1.8,1.10,1.12,1.13
MODULE-3 Fundamental and Technical Analysis 22MBAFM321.3 10 Hours
Economy-Industry-Company framework, economic analysis & forecasting, theory of technical analysis,
points & figures chart, bar chart, confidence index, RSA, RSI, moving average analysis, Japanese
candlesticks, behaviour of stock market prices, the market mechanism, testable hypothesis about
market efficiency, implications of efficiency market hypothesis in portfolio management. (Theory and
Problems)
Skill Development Case Study: Fundamental Analysis of Company ICICI in comparison with banking
Activity sector
Text book Textbook- 2- 2.1,2.2,2.3
MODULE-4 Valuation of Securities 22MBAFM321.4 10 Hours
Valuation of bond, features, types of bonds, determinants of interest rate, bond management strategies, bond
valuation, bond duration, preference shares concepts, features, yields, equity shares, concepts, valuation,
dividend valuation models. (Theory and Problems)
Skill Development Case study on valuation of securities with respect to technical analysis.
Activity
Text book Textbook- 2- 2.4,2.5,2.6,2.7,2.8,2.9
28
MODULE-5 Portfolio Construction & Management: 22MBAFM321.5 10 Hours
Markowitz model-portfolio selection, opportunity set, efficient frontier, beta measurement and Sharpe
single index model, Sharpe optimal model, Capital asset pricing model, basic assumptions, CAPM
equation, security market line, extension of Capital asset pricing model, capital market line, SML VS
CML, Arbitrage pricing Theory, arbitrage, equation, assumption, equilibrium, APT and CAPM. Portfolio
construction, Portfolio performance evaluation, Sharpe, Treynor & Jensen's measure, portfolio revision,
active & passive strategies & formula plans in portfolio revision, mutual funds, types, performance
evaluation of mutual funds, functions of asset management companies, crowd funding and robo
advisory. (Theory and Problems)
Skill Development Case study on Asset Management Companies in India related to functional
Activity operations.
Text book Textbook- 3- 3.1,3.2,3.3,3.4,3.5
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) V.K Balla, Investment Management, S. Chand & Co, 19/e, 2021.
2) Donald E.Fischer; Ronald J.Jordan, Security Analysis and Portfolio Management, Pearson, 7/e, 2021,
ISBN : 9788177588118.
3) Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing House, 3/e,
2021, ISBN: 9789325963085.
Reference Books:
1.Prasanna Chandra, Investment Analysis and Portfolio Management, Tata Mc Graw Hill, 5/e,
2017, ISBN: 9781259005992.
2.Dr. Mahipal Singh, Security Analysis with Investment and Portfolio Management, ISBN:
9788182055193.
3.Alexander, Sharpe, Bailley, Fundamentals of Investment, PHI, 6/e.
4.Investment Management by Rajiv Srivastava (Author), Wiley India Pvt.Ltd
5. Investment Management Theory & Practice by Rp Rustagi, Sultan Chand & Sons Pvt Ltd (Publisher)
2023
 https://www.youtube.com/watch?v=S7VL6XceRXc
 https://www.youtube.com/watch?v=F3QpgXBtDeo
 https://www.youtube.com/watch?v=C8wOa-0VCdw
 https://www.youtube.com/watch?v=lP8B2zjuNIw
 https://www.youtube.com/watch?v=f8Jts06yqbw
 https://www.youtube.com/watch?v=9rJ65chlwt4
 https://www.churchillwealthmanagement.co.uk/case-studies/investment-management-case-study/
 https://cowrywise.com/blog/case-study-of-2008-financial-crisis/
 https://tradebrains.in/fundamental-analysis-of-icici-bank/
 http://inet.vidyasagar.ac.in:8080/jspui/bitstream/123456789/980/2/p4.pdf
 https://www.wns.com/perspectives/case-studies/casestudydetail/379/a-leading-asset-
management-firm-transforms-credit-analysis-and-financial-research
29
 Draft a report on Asset Management Company for creating a portfolio for investors.
 Analyzing fundamental, company and economic the Reliance company.
 Report on Capital Asset Pricing Model.
 Calculation of debt mutual funds using different instrument.
 Calculation of equity mutual funds using different instrument.
30
DIRECT & INDIRECT TAXATION
Course outcomes:
22MBAFM322.1 Demonstrate the system of taxation and various categories of incomes.
22MBAFM322.2 Apply various tax provisions relating to income from House property and income
from business/profession.
22MBAFM322.3 Analyze the various tax provision while appraising income from capital gains and
other sources.
22MBAFM322.4 Evaluate how various provisions of taxation impacts the tax liability of the assesse.
22MBAFM322.5 Design the Structure of GST.
22MBAFM322.6 Construct the GST tax rates on different goods and services.
CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PSO1 PSO2
22MBAFM322.1 2 2 2 2 - 1 1 3 2
22MBAFM322.2 2 3 1 2 1 2 2 1 1
22MBAFM322.3 3 - 2 2 2 1 2 - -
22MBAFM322.4 2 1 2 - 2 - 2 2 2
22MBAFM322.5 2 2 1 2 2 1 2 1 1
22MBAFM322.6 1 2 1 2 1 1 2 1 1
MODULE-1 Basic Taxation Concepts & Incomefrom salary 22MBAFM322.1 10 Hours
Brief History of Indian Income Tax, Legal Frame Work, Types of Taxes , Cannons of Taxation Important
Definitions Assessment, Assessment Year, Previous Year, Assesse, Person, Income, Casual Income, Gross
Total Income, Agricultural Income, Meaning and classification of Capital & Revenue, Income tax authorities,
Powers & functions of CBDT, CIT & A.O. Residential Status of individuals and total income Heads of Income-
Income from Salary: Meaning, Definition, Advance Salary, Arrears of Salary, Allowances, Perquisites,
Provident Fund, Profits in Lieu of Salary, Gratuity, Commutation of Pension, Encashment of Earned leave,
Compensation for voluntary retirement,
Deductions from Salary Problems on Income from Salary. (Theory and Problem)
Skill Case study on understanding the salary taxation with latest case
Development
Activities
MODULE-2 Income from House Property & 22MBAFM322.2/.6 10 Hours
Income from Business/Profession
House property income, Basis of Charge, Deemed Owners, Exempted Incomes from House Property,
Composite Rent, Annual Value, Determination of Annual Value, Treatment of Unrealized Rent, Loss due to
Vacancy, Deductions from Annual Value, Problems on Income from House Property. Income from Business/
Profession: Meaning and Definition of Business, Profession Vocation, Expenses Expressly Allowed,
Allowable Losses, Expenses Expressly Disallowed Expenses Allowed on Payment Basis, Problems on
Business relating to Sole Trader and Problems on Profession relating to Chartered Accountant, Advocate
and Medical Practitioner. (Theory and
Problem)
Skill Case study with reference to income from salary
Development
Activities
MODULE-3 Income from Capital gains & Other 22MBAFM322.3 10 Hours
Sources:
Capital asset, Long term capital asset, short term capital asset, long term and short-term capital gains,
computation of long term and short-term capital gains, exemptions from capital gains. Securities, Kinds of
Securities Rules for Grossing Up of Ex Interest Securities and Interest Securities. (Theory and Problem)
Skill Development Activities Case study with reference to house property on Aditya the landlord
MODULE-4 Computation of Tax liability 22MBAFM322.4 10 Hours
31
Computation of Total Income and Tax Liability of an Individual Assesse, Deductions u/s: 80 C, 80 CCC, 80 CCD,
80
D, 80 G, 80 GG, 80 GGA, and 80 U. (Theory and Problem)
Skill Development Activities Case study on income from other sources with reference to income tax
Government of India
MODULE-5 Goods and Services Tax 22MBAFM322.5 10 Hours
History, formation, launch, taxes subsumed, HSN code, GST rates, goods kept outside GST, GST Council,
criticisms towards GST, CGST, SGST, IGST, Registrations, Time Value & Place of Supply, Input Tax Credit,
Payments, Invoicing, Accounts & Records, Reverse Charge, TDS, TCS, Composition Scheme, Return
filing,
Refunds, Penalty, Assessments, Appeal and related provisions, Problems on GST(Theory and Problems)
Skill Development Activities Case study on GST in respect to application.

Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -

Exam Marks
L1 Remember 5
L2 Understand 5
L3 Apply 15
L4 Analyze 10
L5 Evaluate 10
L6 Create 5
Text Books:
1. Direct Taxes Law & Practice by Vinod K Singhania, Kapil Singhania, Publisher Taxman 2023
2. Income Tax-Theory, Law Practice by T.S Reddy and Hari Prasad Reddy, publisher: Margham
2022
3. Income Tax Law & Practice by B. B. Lal and N. Vashishit, I K International Publishing House Pvt. Ltd 2023
Reference Books:
1. Income Tax Law & Practice by Dr. N. Hariharan, Publisher: Vijay Nicole Imprints Pvt Ltd,
2023.
2. GST by S.S. Gupta: Volume 3, 2023, Publisher-Taxman.
3. The Law a nd Practice of Income Tax by Kanga, Palkhivala's Publisher: Lexis Nexis, 2022
4. Master Guide to Income Tax Act by Pradeep S. Shah, Rajesh S, Publisher: Taxmann Publications Pvt.
Ltd,2023
5. Income Tax -Tax Planning & Management Assessment Year 2020-21 by Hc Mehrotra, Sp Goyal
(Author),Sahitya Bhawan Publications (Publisher)
6. Contemporary Issues in Taxation Research (Business/Management Studies) by David Salter, Tax
Research Network (Author), Ashgate Pub Ltd (Publisher)
7. Formation Management & Taxation of Charitable & Religious Trust & Institution Under Income Tax
Lawby Ram Dutt Sharma (Author), Commercial Law Publishers (India) P (Publisher)
32
 https://www.clear.in/invoicediscounting?utm_ref=content_p
ages_navbar
 https://cleartax.in/s/income-tax-slabs
 https://www.caclubindia.com/articles/understanding-taxation-of-salary-with-latest-
case-laws-17160.asp
 https://wirc-icai.org/wirc-reference-manual/part3/income-from-salaries.html
 https://cleartax.in/house-property/case-study-aditya-the-landlord
 https://incometaxindia.gov.in/Documents/Left%20Menu/Company-income-from-other-
sources.htm
 https://www.icsi.edu/media/portals/15/Case%20Studies%20on%20GST%20-
%20CA%20KAMAL%20GARG%20(1).pdf
 Budget Analysis for Assessment year
 Understanding and filing of Form 16
 Filing the self - returns by considering all the sources of income
 Tax saving through tax provision
 GST approval for your business
33
ADVANCED FINANCIAL MANAGEMENT
Course outcomes:
22MBAFM323.1 Apply the debt equity mix in firm’s valuation decision.
22MBAFM323.2 Analyse dividend strategies decision in accordance with wealth maximization.
22MBAFM323.3 Asses the regulatory framework relating to the operation of cash management
22MBAFM323.4 Evaluate managerial synergy of mergers and value creation.
22MBAFM323.5 Develop financial management strategies through recent financial trends
22MBAFM323.6 Design the application of recent trends in financial management.
22MBAFM323.1 3 2 - 1 - 1 2 3 2
22MBAFM323.2 2 2 2 2 1 - 2 2 -
22MBAFM323.3 3 3 1 3 1 - 1 2 -
22MBAFM323.4 1 3 - 2 1 - 2 2 -
22MBAFM323.5 1 2 - 2 - 2 2 1 2
22MBAFM323.6 - - - 2 1 - 3 2 3
MODULE-1 Components of Capital structure and Firm 22MBAFM323.1 10 Hours

Valuation
Capital structure theories, Net income approach, Net operating income approach, Modigliani- Millar approach,
Traditional Approach, optimum capital structure, EBIT-EPS analysis, ROI & ROE analysis (Theory and
Problem)
Skill Development Case study on analysis of capital structure criteria.
Activity
MODULE-2 Dividend Decisions 22MBAFM323.2/22M 10 Hours
BAFM323.6
Dividend decision. Walter’s and Gordon’s model, Modigliani and Miller approach, Dividend policies – stable
dividend, stable payout and growth, bonus shares and stock split, corporate dividend behavior. (Theory and
Problem)
Skill Development Case study on Dividend policy with reference to stable payout and growth.
Activity
MODULE-3 Cash Management 22MBAFM323.3 10 Hours
Presentation: Facets of Cash Management, Motive for holding cash, managing cash collection and
disbursement-investing surplus, cash in marketable securities, forecasting cash flows, Cash budgets-long-
term cash forecasting, optimal cash balances, Baumol model-Miller-Orr model-Strategies for managing
surplus fund. (Theory and Problems)
Skill Development Case study on Strategic financial decision making and planning
Activity
MODULE-4 Mergers, Acquisitions & Corporate 22MBAFM323.4 10 Hours
Restructuring
Mergers, types of mergers, theories of mergers, operating, financial and managerial synergy of mergers, value
creation in horizontal, vertical and conglomerate mergers, internal and external forces contributing to M & A
activities. (Theory only)
Skill Development Case study on Merger and acquisition on flipkart and Myntra
Activity
MODULE-5 Recent Developments in Advanced 22MBAFM323.5 10 Hours
Financial Management
34
SAP (FICO): Introduction – Creation of Bank account, Reconciliation account, Expense account, Cost
element, Vendor master record, and Fund transfer to alternative account.
Behavioral finance-Introduction to Behavioral finance, History of Behavioral Finance; From standard finance
to behavioral finance. (Theory only)
Skill Development Case study on block chain technology.
Activity
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 5
L3 Apply 15
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1.Financial management, I M Pandey, Vikas, 12/E, 2021.
2. Principle of corporate finance, Brearly, Myeres, and Allen, TMH, 13/E.
3. Financial Management and policy, Vanhorne, Pearson, 13/E
Reference Books:
1.Financial Management, Ravi M Kishore, Taxmann Publications, 8/e, 2022
2.Financial Management, Prasanna Chandra, TMH, 9/e, 2017.
3.Principle of corporate finance, Brearly, Myeres, and Allen, TMH, 11/E.
4.Financial Management and policy, Vanhorne, Pearson, 13/E
5. Advanced Business & Financial Management - Caiib Main 2023 by Na (Author), Macmillan Publishers India
Pvt Ltd (Publisher)
6. Forbes, William, “Behavioural Finance”, Student ed, Wiley Publication
7. Corporate finance – Theory and practice, Ashwasth Damodaran, 4/E, Wiley Indian private Ltd., 2021.
8. Financial Management, M Y Khan and P K Jain, TMH, 8/e, 2017.

 https://www.youtube.com/watch?v=JaufAHlbVdE
 https://www.youtube.com/watch?v=1d9G7Tvh9sQ
 https://www.youtube.com/watch?v=PQqfeyUQbyE&t=192s
 https://www.youtube.com/watch?v=nMLVn_n1hb8
 https://www.youtube.com/watch?v=mid3e1-yXOY
 https://gbr.pepperdine.edu/2010/08/the-role-of-finance-in-the-strategic-planning-and-
decision-making-process
 https://www.legalserviceindia.com/legal/article-10593-case-study-on-merger-of-flipkart-and-
myntra.html
 https://gitarattan.edu.in/wp-content/uploads/2023/04/07-1.pdf
 www2.deloitte.com/bd/en/pages/technology/articles/sap-case-studies.html
35
 Identify optimized capital structure for your business
 Construct a financial model for a company in manufacturing industry
 Consider a recent merger and apply SWOC
 Consider a top 5 Nifty 50 and evaluate Dividend approach
 Compare FICO approach in SAP to that of traditional methods
36
HUMAN RESOURCE METRICS AND ANALYTICS
Course Code 22MBAHR331 CIE Marks 50

Course outcomes:
22MBAHR331.1 Investigate the role of the Human Resource Department and Strategic Workforce Planning.
22MBAHR331.2 Analyze the link between business and HR and Explain the purpose of HR data and HR Metrics
22MBAHR331.3 Explain the basic guidelines in HR Analytics.
22MBAHR331.4 Evaluate the performance and potential of employees in an organization.
22MBAHR331.5 Create how simulations work in scenario planning and describe how technology impacts the
workforce
22MBAHR331.6 Justify how one can, prevent a future workforce crisis
22MBAHR331.1 3 - 2 2 1 2 3 2 3
22MBAHR331.2 3 2 - 3 2 3 - 3 2
22MBAHR331.3 2 3 3 - 2 2 3 3 3
22MBAHR331.4 - 2 3 3 - - 2 2 2
22MBAHR331.5 2 - 2 - 2 2 1 1 2
22MBAHR331.6 2 2 2 3 2 1 2 1 2
MODULE-1 TALENT MANAGEMENT – BASICS 22MBAHR331.1 & 10 Hours

22MBAHR331.2
Introduction to Talent Management, Meaning & Objectives, Role of Talent Management in building sustainable
competitive advantage to a firm, Key Processes of Talent Management, Human Resource Planning, performance
monitoring, Talent vs. knowledge people, Source of Talent, Consequences of failure in Managing Talent, some
suggestive tools for Managing Talent.
SAP-Overview: Create position, create a career, define requirements, hire employee, display, organizational plan, post
job advertisement, enter applicant master data, prepare hiring, hiring applicant, proof hiring, maintain qualification
profile, execute career planning, create an event, book the event, follow up event, execute career planning, prepare
appraisal, performance appraisal, transfer of employee and HCM1 challenge.
Skill Development Investigate on the attraction, acquisition, and retention of talent in organizations. /Case
Activity Study of Google.com/
Select a partner you will work with for two different assignments. b. Provide your partner
with a list of 7 names of people to be interviewed to obtain 360-degree feedback. (3 Peers,
1 Boss and 3 Superiors) c. Obtain the 7 names of people to be interviewed on behalf of
your partner. d. Schedule a telephone interview with each of the 7 people identified by
your partner.
Text Book Text Book 2: 1.1, 1.2, 1.3, 1.5, 1.7, 1.9, 1.12
MODULE-2 HR - METRICS 22MBAHR331.3 10 Hours
Concepts, Objectives, Historical Evolution of HR metrics, How and Why Metrics are Used in an Organization--What
Metrics are Important to Your Business--HR Metrics Design Principles, Approaches for Designing HR Metrics--The
Inside-Out Approach-, The Outside-In Approach-- Align HR Metrics with Business Strategy, HR Efficiency Measures—
HR Effectiveness Measures, HR Value / Impact Measures. Building HR Functions Metrics-- Workforce Planning
Metrics-- Recruitment Metrics --Training & Development Metrics, Compensation & Benefits Metrics, Employee
Relations & Retention Metrics
Skill Development Work with your team to brainstorm potential business leaders who are in a small or mid-
Activity size business – preferably in a senior leadership role. Identify who may be the best leader
your team can interview and partner with to develop a set of leadership competencies
critical for the success of all their managers/leaders in the business. Secure their
agreement to participate in a one-hour virtual qualitative interview.
Text Book Text Book 2 : 2.1,2.2.2.3.2.4
MODULE-3 HR ANALYTICS 22MBAHR331.4 10 Hours
37
What is HR Analytics? Importance of HR Analytics. Translating HR Metrics Results into Actionable Business Decisions
for Upper Management creating HR Dashboards using excel, HR Information Systems, and Data Sources-- Intuition
Versus Analytical thinking-- HRMS/HRIS and Data Sources-- Analytics Frameworks like LAMP-- HCM:21 Model, HR
maturity framework, Talent ship framework.
Skill Development Prepare the HR analytics framework for any 2 companies and give a presentation of the
Activity same in class.
Text Book Text Book 3 : 3.1, 3.2, 3.3, 3.5, 3.7, 3.9, 3.12
MODULE-4 DIVERSITY AND PERFORMANCE 22MBAHR331.5 10 Hours
ANALYSIS
Measuring Equality, Diversity Analysis and Inclusion, Testing the Impact of Diversity, Workforce Segmentation and
Search for Critical Job Roles, Evaluating Reliability and Validity of Selection Models, , Predicting the Performance and
Turnover, Performance Analysis-- Predicting Employee Performance, Training Requirements, Evaluating Training and
Development programs
Skill Development As a team, conduct a virtual interview with the business leader you have chosen from a small to
Activity mid-size business. b. Partner with them to develop a set of leadership competencies critical for
success of all their managers/leaders. c. Prepare team presentation/recommendations on the
5-8 core competencies and their definitions for a chosen business. d. Prepare a PowerPoint
presentation that captures your team’s recommendations and definitions of each competency.
Present your team recommendations during class.
Text Book Text Book 4 : 4.1, 4.2, 4.3, 4.5,4.7, 4.9, 4.10
MODULE-5 HR ANALYTICS AND INTERVENTIONS 22MBAHR331.6 10 Hours
Monitoring Impact of Interventions-, Tracking Impact Interventions, Evaluating Stress Levels and Value-Change,
Formulating Evidence-based Practices and Responsible Investment, Evaluation, Moderation, and Interaction Analysis.
Role of HR interventions in enhancing employee creativity and organizational innovation
Skill Development Complete the Harvard Implicit Bias Assessment given in the classroom activities for race,
Activity gender and one additional dimension of your choosing. Prepare a report on the same and
conduct a discussion in the class.
Text Book Text Book 4: 4.11.4.12,3.
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -

Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing and
Promoting Your Best People by Lance Berger and Dorothy Berger, McGraw-Hill. ISDN-978125983554.
Publication date: 2017. This book can be purchased via Amazon.com
2. Dessler Gary A Framework for Human Resource Management, Pearson 7th edition.2022.
3. Dessler Gary, Varkkey Biju Fundamentals of Human Resource Management, Pearson 14 th Edition.2020.
4. Lance A Berger, Dorothy R Berger Talent Management Hand Book Mc.Graw Hill 13th Edition.2020.
Reference Books:
1. Hasan, M., Singh, A. K., Dhamija Talent management in India: Challenges and opportunities Atlantic
Publication Latest Edition.
2. Armstrong, Michael A Handbook of Human Resource Management Practice Kogan Page Publication
Latest Edition
38
3. Pattanayak Biswajeet Human Resource Management PHI Learning Pvt. Ltd. Latest edition.

 https://www.youtube.com/watch?v=m_BmPqQO6Fs
 https://www.aihr.com/courses/hr-generalist-
certification/?utm_source=youtube&utm_medium=social&utm_campaign=bite&utm_content=hr-metrics
 https://www.youtube.com/watch?v=TV4mw6eLbPU
 https://www.youtube.com/watch?v=KNOEd8Ssac8

1. https://www.aihr.com/blog/14-hr-metrics-
examples/?utm_source=youtube&utm_medium=social&utm_campaign=bite&utm_content=hr-metrics
2. https://www.aihr.com/blog/hr-metrics-cheat-
sheet/?utm_source=youtube&utm_medium=social&utm_campaign=bite&utm_content=hr-metrics
3. https://www.aihr.com/courses/hr-metrics-
reporting/?utm_source=youtube&utm_medium=social&utm_campaign=bite&utm_content=hr-metrics
4. https://joinhandshake.com/blog/students/how-to-make-a-good-impression-in-a-virtual-job-interview/
5. https://www.google.com/search?client=firefox-b-1-d&q=harvard+implicit+bias+test
6. https://www.youtube.com/watch?v=qBdWiq5D9P4&t=386s

1. Design a suitable appraisal form for a manufacturing company and have a group discussion of the same
in the class. https://www.shrm.org/resourcesandtools/tools-and-samples/hr-
forms/pages/performance-appraisal-with-supervisory-skills.aspx
2. Conduct a group discussion on retention strategies based on a sample HR metrics for a pharmaceutical
company. https://www.leapsome.com/blog/employee-retention-metrics and chrome-
extension://efaidnbmnnnibpcajpcglclefindmkaj/https://pdfs.semanticscholar.org/5213/dd2e7e1153aa
6b6f13a26e4af92dce789496.pdf
3. Create a Model for competency mapping for a HR Manager in IT sector.
4. Read https://www.forbes.com/advisor/business/hr-analytics/ and individually present on how HR
analytics plays a vital role in today’s organisations.
5. Ask the students to explain and write down the after math of introduction to dashboards.
https://www.tlnt.com/articles/before-and-after-dashboards
39
STRATEGIC TALENT MANAGEMENT

Course outcomes:
22MBAHR332.1 Analyze the concept and application of talent management in business and industry
22MBAHR332.2 Analyze competencies and performance management
22MBAHR332.3 Apply concepts of talent planning, succession planning and building talent reservoir
22MBAHR332.4 Analyze the concept of talent engagement and retention strategies
22MBAHR332.5 Analyze the concept of competency mapping.
22MBAHR332.6 Apply Competency model for talent management.
22MBAHR332.1 3 2 2 2 - 2 3 2 3
22MBAHR332.2 3 2 2 3 2 3 2 3 3
22MBAHR332.3 3 3 3 2 2 2 3 3 3
22MBAHR332.4 2 2 3 3 3 3 2 2 2
22MBAHR332.5 3 3 2 3 2 2 3 3 2
22MBAHR332.6 2 2 2 3 2 - 2 2 2
MODULE-1 TALENT MANAGEMENT – 22MBAHR332.1 8 Hours

BASICS
Strategic Importance of Talent, Talent imperatives, Elements of Talent management, , Talent Management System,
Critical Success Factors to Create Talent Management System, Talent Management Approaches, Developing a Talent
Management Strategy, Mapping Business Strategies and
Talent Management Strategies.
Skill Investigate the Talent Management Strategies of Microsoft.

Development
Activities
Text Book Text Book 1: 1, 2
MODULE-2 BUILDING BLOCKS OF TALENTS 22MBAHR332.2 8 Hours
MANAGEMENT:
Building Blocks of Effective Talent Management System, competencies – performance management,conducting
performance reviews, appraising executive talent, selecting the right appraisal method
Skill Development Self-Study: Top 10 Best Talent Management Companies In India In 2023
Activities
Text Book Text Book 1: 3,4

MODULE-3 TALENT PLANNING 22MBAHR332.3 8 Hours
Objectives of Talent Planning, Steps in Strategic Talent Planning, Succession Planning Program, strategic
accountability approach in developing the workforce, balanced scorecard, talent development budget, contingency
plan for talent; building a reservoir of talent,
40
Skill RESOURCING AND TALENT PLANNING 2022: CASE STUDIES, CIPD
Development
Activities
MODULE-4 TALENT ENGAGEMENT & 22MBAHR332.4 8 Hours
RETAINING TALENT
Introduction, Concept of Talent Engagement, Retention, Employee Engagement and Retention, the Race for Talent:
Retaining and Engaging Workers, employee retention- motivation and engagement, Return on talent; age of
analytics, making outplacement as a part of talent strategy, developing talent
management information system.
Skill Development Promising Practices for Employee Engagement- A Guide for leaders and managers
Activities
MODULE-5 COMPETENCY MAPPING 22MBAHR332.5/ 8 Hours

22MBAHR332.6
Concepts and definition of competency, types of competencies, competency-based HR systems, competency and
performance, 5 level competency model, developing various competency models, Competency Mapping, Talent
Multiplication Model, how competencies relate to career development andorganizational goals.
Skill Development Case study: Analysis of Toyota Motor Corporation By: Thembani Nkomo
Activities

Marks Distribution
MCQ’s
(s) Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) Berger, D.R., & Berger, L.A. (2017). The Talent Management Handbook (2nd ed.). Tata McGrawHill.
41
2) Stringer, H., &Rueff, R. (2020). Talent Force: A new manifesto to the human side of business.Prentice hall.
Reference Books:
1). Effron, M., & ort, M. (2018). One page talent management: eliminating complexity, adding value.Harvard business
press
2) Geoff Colvin, (2023) Prakash Book Depo,Talent Is Overrated- What Really Separates World-ClassPerformers
from Everybody Else
3) Marcus Buckingham, Ram Charan, Linda A. Hill, Laura Morgan Roberts, (November 22,2022),HBR's 10
Must Reads on Talent , Harvard Business Review
4) Jack J. Phillips , Adele O. Connell, Routledge, (15 September 2003),Managing Employee Retention:A Strategic
Accountability Approach (Improving Human Performance Series),
5) Gowri Joshi , Veena Vohra :Talent Management ; Cengage ,2018
6) Akram AL Ariss, Global Talent Management , Management for professional,2023

 The Talent Management Handbook (mim.ac.mw)
 https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-talent-management
 https://hr.mit.edu/managers/talent-
planning#:~:text=Talent%20planning%20is%20the%20process,them%20by%20developing%20curre
nt%20employees.
 https://prezi.com/ihnwt2fhnqg5/microsoft-talent-management/
 Top 10 Best Talent Management Companies In India In 2023 - Inventive
 Resourcing and talent planning 2022: case studies (cipd.org)
 promising_practices.pdf (harvard.edu)
 analysis_of_toyota.pdf (harvard.edu)

 Mapping business Management Strategies and Talent Management Strategies (succession Planning)-
https://indiafreenotes.com/mapping-business-strategies-and-talent-management-strategies/
 Performance Review of Freshers- https://www.indeed.com/career-advice/career-
development/performance-evaluation-examples
 Create Balanced Scorecard (Dashboard) for management trainees at automobile sector
https://hbr.org/1993/09/putting-the-balanced-scorecard-to-work
 Retention strategy for High Performance employee
 Mapping Competency to career development -https://www.aihr.com/blog/competency-
mapping/
42
HIGH PERFORMANCE ORGANIZATION

Course outcomes:
22MBAHR333.1 Illustrate the concept of High-Performance Organization and Egalitarianism
22MBAHR333.2 Apply HPO principle of Shared Information and trust
22MBAHR333.3 Evaluate Performance Management Process
22MBAHR333.4 Assessing the motivation factor towards HPO
22MBAHR333.5 Analyze implementation of HPO
22MBAHR333.6 Distinguish the role of Leaders in HPO implementation
22MBAHR333.1 - 2 2 2 2 3 3 2 2
22MBAHR333.2 2 2 2 2 2 2 2 2 2
22MBAHR333.3 2 - - 3 3 2 3 3 3
22MBAHR333.4 2 2 2 2 3 2 3 3 2
22MBAHR333.5 - 2 2 3 3 2 - 2 2
22MBAHR333.6 2 2 3 2 3 3 3 2 2
MODULE-1 Introduction to HPO & Egalitarianism 22MBAHR333.1 10 Hours

Fundamental principles of a High-Performance Organization, designing an HPO, aligning an HPO with company's
strategy, and implementing an HPO. Define the HPO principle of Egalitarianism, Engaging and Empowering
employees to create an empowered workforce, Succession planning.
Skill Development High-Performance Organizations: The Wal-Mart Stores Inc. Case Study by Grace S.
Activity Thomson : SSRN
TEXT BOOK Text book 1: 1, 2, 3
MODULE-2 Shared Information and Trust 22MBAHR333.2 10 Hours

HPO principle of Shared Information, Trust and the Ways to communicate vision for an HPO.
characteristics of a good leader communication, collaborative environment for successful teams. waysto break down
barriers and encourage trust and define the role of the Psychological Contract.
Skill Case Study High Performance Team – Celgene UK
Development
Activities
TEXT BOOK Text book 2: 1, 2
MODULE-3 Performance Management Process 22MBAHR333.3 10 Hours

Steps of the performance management process and the four basic elements necessary to establish effective
standards for performance management and describe what an effective performance management process looks.
Skill Development Transforming Performance Management | Cigna Case Study
Activities
TEXT BOOK Text book 2: 3,4

MODULE-4 Motivation & HPO 22MBAHR333.4 10 Hours
43
Identify ways to motivate your employees, roles and expectations, performance-reward linkage, causes of workplace
disputes, the cost of workplace disputes, and the role of arbitration to handle disputes, Human Resources
Information System (HRIS), Introduction to capability maturity model (5 levels), develop and maintain an HPO.
Skill Development Motivating through Total Reward-Royal Bank of' Scotland Group (RBS)
Activities
TEXT BOOK Text book 2: 5 ,6
MODULE-5 Implementation of HPO 22MBAHR333.5/ 10 Hours

22MBAHR333.6
Communication and delegating authority in creating an HPO, participative leadership. the leadership rolein an HPO,
and define leadership and management styles that contribute to an HPO, strategic plan
contributes to the implementation of an HPO.
Skill Development Case study on - Leadership Lessons from India by Peter Cappelli, Harbir Singh,Jitendra V. Singh,
Activity and Michael Useem, Harvard Business Review
TEXT BOOK Text book 2: 7 ,8

Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels Distribution
(50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Egalitarianism, New Essays on the Nature and Value of Equality, Edited by Nils Holtug and KasperLippert-
Rasmussen, Oxford University Press, 2006
2. The High-Performance Organization By Linda Holbeche, Published February 10, 2005 by Routledge
Recommended Books:
1. Futurize! Dealing with Megatrends and Disruptors: A Handbook for the Future-Oriented CEO 1stEdition,
Kindle Edition, by André de Waal (Author), Julie Linthorst (Author) , 2022
2. High Performance Managerial Leadership: Best Ideas from around the World, by André A. deWaal
(Author), Chris Abbott ,Publisher Praeger, 2020
3. The Wisdom of Teams: Creating the High-Performance Organization Hardcover – October 13,2015,by Jon
R. Katzenbach , Douglas K. Smith ,Harvard Business Review Press
4. Creating and Leading High-Performance Organizations: Buddy Martinette, Fire Engineering Books andVideos
5. On High Performance Organizations: A Leader to Leader Guide, Frances Hesselbein, Rob Johnston,ISBN: 978-0-
787-96069-8 March 2002 Jossey-Bass, Wiley publication
6. Deep Purpose: The Heart and Soul of High-Performance Companies, Gulati, Harvard Business School, 2022
44
 https://www.ccl.org/articles/leading-effectively-articles/characteristics-good-leader/
 https://seapointcenter.com/hpo-aspire/
 https://www.industryweek.com/leadership/article/21146834/what-makes-ahighperformance-
organization
 https://ideascale.com/blog/what-are-the-characteristics-of-a-high-performance-organization/
 https://impruver.com/high-performance-organization-examples/
 https://hbr.org/video/5122969232001/reinventing-performance-management
 https://www.rubica.co.uk/case-studies/creating-high-performance-teams/
 https://neuroleadership.com/cigna-remove-ratings-feb2017-2/
 https://www.citehr.com/359813-management-case-studies-team-motivation-corporate-social.html
 https://hbr.org/2010/03/leadership-lessons-from-india

 Aligning HPO with Organizational Strategy -
https://onlinelibrary.wiley.com/doi/10.1002/joe.21696
 Build Trust in a Team (Bing Videos)-Watch video and discuss Take away
 Design Suitable performance management system for lower-level management at BPO/KPO
 Ways to motivate middle management at Financial Sector - Importance of Retaining MiddleManagement |
Odgers Berndtson
 Participative leadership Role Play - LEADERSHIP STYLE ROLE PLAY - YouTube
45
SERVICE OPERATIONS MANAGEMENT
Course Code 22MBAOM341 CIE Marks 50
Course outcomes:
22MBA0M341.1 Evaluate the basic concepts of services.
22MBA0M341.2 Analyze service design and HRP.
22MBA0M341.3 Apply the basics of service quality.
22MBA0M341.4 Analyze the capacity demands and scheduling methods in services
22MBA0M341.5 Create, Design and Deliver operations to achieve competitive advantages in services
through resource and work force scheduling
22MBA0M341.6 Evaluate the flow of goods between producer and the purchaser for near fail proof logistic
operations.
22MBA0M341.1 3 2 1 2 2 3 2 2 2
22MBA0M341.2 3 2 1 2 2 3 2 1 2
22MBA0M341.3 3 2 1 2 2 3 2 2 2
22MBA0M341.4 3 2 - 2 2 3 2 1 2
22MBA0M341.5 3 2 1 2 2 3 2 2 2
22MBA0M341.6 3 2 1 - 2 2 2 2 2
MODULE-1 INTRODUCTION 22MBA0M341.1 10 Hours

Introduction and imperatives of services, Nature and characteristics of services, Classification of services
and analyzing service operations, Introduction to Service Strategy, Competitive Service Strategies- Strategic
Service Vision.
Skill Development Activities HBR “Mumbai’s Models of service excellence- Dabbawalas” by Stefan
Thomke
TEXT BOOKS Text Book 2:1,2,3
MODULE-2 SERVICE DESIGN AND DEVELOPMENT 22MBA0M341.2 10 Hours
New service design and development, Service system design and delivery process, Technology & automation
inservices, Service encounter, Human resource planning and employee selection, Managing people in
Services
organization, Work measurement in Services.
Skill HBR “Designing services that deliver” by Lynn Shostack
Development
Activities
TEXT BOOKS Text Book 2:4
MODULE-3 SERVICES QUALITY 22MBA0M341.3 10 Hours
Defining and Measuring Service Quality, SERVQUAL Model, Quality Service by Design and Walk Through Audit.
Achieving Service Quality, Service Recovery and service guarantee.
Skill Development HBR “Four ways to reinvent service delivery” by Kamalini Ramdas, Elizabeth Teisberg &
Activities Amy L.Tucker
TEXT BOOKS Text Book 2: 5,6,7

MODULE-4 Managing Capacity and Demand in Service 22MBA0M341.4 10 Hours
Operations
General strategies of level capacity or chase demand, Customer induced Variability, Segmenting demand,
Strategiesfor managing capacity, Work shift scheduling daily and weekly, Yield Management.
Skill Development HBR “Match Supply & Demand in service industries” by W. Earl Sasser
Activities

MODULE-5 Warehouse Management 22MBA0M341.5, 10 Hours
22MBA0M341.6
46
Create purchase order, display material inventory, display material inventory value, receive the goods,
display material inventory & value, run bin status report, create transfer order, confirm transfer order. (SAP)
Skill Using SAP, Create a Purchase Order
Development
Activity
TEXT BOOKS Online Study Material
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
(50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Operations Management, William J. Stevenson, Tata MCGraw Hill, 13th Edition, 2022.
2. Service Operations Management: A Strategic Perspective, John McManus, Mats Winroth, Jannis
Angelis,Macmillan India. 1st Ed. 2020.
3. Operations and supply chain management Essentials you always wanted to know, Ashley
Mcdonough,Vibrant Publishers, 2020.
4. Operations and supply chain Management, Richard B. Chase, Ravishankar, F. Robert Jacobs, 15th
Edition,Tata MCGraw Hill, 2018.
Reference Books:
1. Service Operations Management: Improving Service Delivery, Robert Johnston, Michael Shulver,
NigelSlack, Graham Clark, Pearson, 5th Edition, 2020.
2. Fitzsimmons, James A., and Mona J. Fitzsimmons, “Service Management: Operations, Strategy
andInformation Technology”, 7th Ed., Irwin/McGraw-Hill, 2017.

 NPTEL :: Management - Services Operations Management
 Service Operations and Management - Introduction to Service Engineering - Wiley Online Library
 Service Operations Management: Key to Excellence | Safety Culture

 Quizzes & Assignments on recent trends in service operations management.
 Visit to any manufacturing plant to get insights into operations management
 Video demonstration of latest trends in SOM
 Contents related activities (Activity-based discussions)
 Organizing Group wise discussions on issues related to service operations management
47
INNOVATIONS IN TOTAL QUALITY MANAGEMENT
Course outcomes:
22MBAOM342.1 Evaluate the basic concepts of Total Quality Management.
22MBAOM342.2 Apply the philosophies of Quality Management.
22MBAOM342.3 Create and apply the new or improved statistical process control and
capability in real time situations.
22MBAOM342.4 Analyze the tools and techniques of Quality management.
22MBAOM342.5 Analyze quality systems implementation.
22MBAOM342.6 Evaluate the concepts of leadership, motivation and empowerment.
22MBAOM342.1 3 2 - 2 3 2 1 3 2
22MBAOM342.2 3 2 1 - 2 2 1 2 1
22MBAOM342.3 3 2 1 2 2 3 2 2 2
22MBAOM342.4 3 2 1 2 2 3 2 1 2
22MBAOM342.5 3 2 1 - 2 3 2 2 2
22MBAOM342.6 3 2 2 2 1 3 2 1 2
MODULE-1 INTRODUCTION TO QUALITY 22MBAOM342.1 10 Hours

MANAGEMENT
Definitions – TQM framework, benefits, awareness and obstacles. Quality – vision, mission and policy
statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer
retention. Dimensions of product and service quality. Cost of quality.
Skill Development Activity Watch You Tube videos on TQM in Toyota Motor Co, Ltd
TEXT BOOKS Text Book 2:1,2,
MODULE-2 PRINCIPLES AND PHILOSOPHIES 22MBAOM342.2 10 Hours
OF QUALITY MANAGEMENT
Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi
techniques – introduction, loss function, parameter and tolerance design, signal to noise ratio. Concepts of
Quality circle, Japanese 5S principles and 8D methodology.
Skill Watch You Tube videos on contributions of Deming, Juran and Crosby
Developmen
t Activity
MODULE-3 SIX SIGMA 22MBAOM342.3 10 Hours
Meaning, benefits of six sigma, Principles and Focus Areas, Methodology – DMAIC, DMADV, DFSS, Belts of
Six Sigma, Criticism of six sigma.
Skill Development Watch You Tube videos on the basic concepts of six sigma
Activity
TEXT BOOKS Text Book 2:6,7
MODULE-4 TOOLS AND TECHNIQUES FOR 22MBAOM342.4 10 Hours
QUALITY MANAGEMENT
Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality
(HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of reliability, failure
rate, FMEA stages, design, process and documentation. Seven old (statistical) tools. Seven new management
tools. Bench marking and POKA YOKE.
48
Skill Development Watch You Tube videos on the basic concepts QFD
Activity
MODULE-5 QUALITY SYSTEMS ORGANIZING 22MBAOM342.5, 10 Hours
22MBAOM342.6
AND IMPLEMENTATION
Introduction to IS/ISO 9004:2000, concepts of ISO 14000 – quality management systems – guidelines for
performance improvements. Quality Audits. TQM culture, Leadership – quality council, employee
involvement, motivation, empowerment, recognition and reward- Introduction to software quality.
Skill Development Activities Watch You Tube videos on ISO 9000 & ISO 14000, Elements, Steps for
Registration
TEXT BOOKS Text Book 2:11,12,13,14
Marks Distribution
RBT Levels Qualitative
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) Organizational Quality Management: TQM deployment perspectives from manufacturing &process
industry, Pankaj Lochan, Kindle Edition, 2nd Edition, 2020.
2) Total Quality Management, Bester Field Dale H, Bester Field Carol, Pearson, 5th Edition, 2018.
Reference Books:
1) Total Quality Management, Poornima M, Charantimath, Third Edition, 2017,Pearson
Education.
2) Total Quality Management, Anshu Chauhan, Dr. Deepika S. Joshi, AayuPublication,2015.

 https://www.youtube.com/watch?v=AD-B_cgI01w
 https://www.youtube.com/watch?v=jUV2mdpV-IU
 https://www.youtube.com/watch?v=naUvRqkDhf0
 https://www.youtube.com/watch?v=aPFUVIAZ_yc
 https://www.youtube.com/watch?v=qdhZoPhZTDo

 Quizzes & Assignments on Innovations in TQM
 Visit to any manufacturing plant to get an idea about implementation of TQM
 Video demonstration of latest trends in TQM
• Organizing Group wise discussions on issues related to TQM.
49
SUSTAINABLE OPERATIONS
Course outcomes:
22MBAOM343.1 Evaluate and show sensitivity to sustainability issues in business situations.
22MBAOM343.2 Analyze and formulate business responses and actions to address sustainability
issues in supply chains.
22MBAOM343.3 Analyze and recognize and be sensitive to social and ethical issues in operations
and supply chain management.
22MBAOM343.4 Evaluate the challenges and opportunities in local, national and global business
communities for implementing sustainable operations.
22MBAOM343.5 Create value-based leadership for establishing sustainable business.
22MBAOM343.6 Evaluate the latest trends in business sustainability.
22MBAOM343.1 3 2 1 2 2 3 2 2 2
22MBAOM343.2 3 2 1 2 2 3 2 1 2
22MBAOM343.3 3 2 - 2 2 3 2 2 2
22MBAOM343.4 3 2 1 2 2 3 2 1 2
22MBAOM343.5 3 2 1 2 2 3 2 2 2
22MBAOM343.6 2 2 1 2 1 3 2 1 2
MODULE-1 Introduction to Sustainable 22MBAOM343.1 10

Business Management Hours
Definition of sustainable business management: triple bottom line, Social, Ecological and Economic factors that
affect business sustainability, Conventional vs. sustainable operations, Business case for implementing
sustainable operations, drivers and barriers of sustainable operations. Stakeholder engagement.
Skill Development Activities Watch You Tube video on basics of Sustainable Business
Management
MODULE-2 Design for Sustainability 22MBAOM343.2 10
Hours
Diverse Approaches to Design for Sustainability: resources with low impact, Design for Environment (DfE),
Product – Service System Design for eco-efficiency. Systems approach to sustainable design. Nature inspired
design – bio mimicry.
Skill Watch You Tube Video on Sustainable Design
Development
Activities
MODULE-3 Sustainable Supply Chain 22MBAOM343.3 10
Management Hours
The Ecosystem Framework for Sustainable Supply Chains, Forward-Backward Supply chains, Re-features in
Supply Chain Design (Re use, Recycle, Re-manufacture), Green Procurement, Logistics, Risks in sustainable
Supply Chain Management; Cradle to Cradle Protocol, Life Cycle Assessment (LCA). Ethical practices in supply
chain management. Management of Carbon footprints, Energy Management, Performance measures for
Business Sustainability, Sustainability reporting (GRI).
Skill Development Toffel, M. W., & Van Sice, S. (2011). Carbon Footprints: Methods and
Activity Calculations. Harvard Business School Technology & Operations Mgt. Unit Case,
(611-075).
MODULE-4 Industrial Waste Management 22MBAOM343.4 10
Hours
50
Approaches to waste management, Solid waste management, Hazardous waste management, Cost-benefits of
waste management, e-waste management. Landfills and incinerators, Municipal Waste Management: Best
Practices.
Skill Development Activity Paul, T. W.(2013). Waste treatment and disposal. New Delhi: John Wiley and
sons
EXT BOOKS Text Book 1:9,10,11
MODULE-5 Current Trends and 22MBAOM343.5,6 10
Sustainable Leadership Hours
Latest trends and research in business sustainability and sustainable operations. SDG initiatives. Sustainable
leadership practices; good stewardship practices for business leaders.
Skill Development Activity Watch You Tube video on the impact of global trends on sustainability.

Marks Distribution
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books
1) Sustainable Operations in India, Ayon Chakraborty, Sirish Kumar Gowda, M.S. Gajanand, Springer,
2018.
2) Sustainable Operations Management: Advances in Strategy and Methodology, Andrea Chiarini,
Springer, 2015.
Reference Books:
1) Sustainable Development Report 2021, Jeffrey D. Sachs, Christian Kroll, Guillaume Lafortune,
Grayson Fuller, and Finn Woelm, Cambridge University Press, 2021.
2) Transformations to Achieve the Sustainable Development Goals, International Institute for
Applied Systems Analysis, May 2018.
3) Revisiting Sustainable Development, Peter Utting, UNRISD Classics, Vol. III, United Research
Institute for Social Development, April 2015.
4) Basic principles of sustainable development, Jonathan M. Harris, Working paper 00-04, Global
Development and Environment Institute, June 2000.
5) Sustainable Operations and Closed Loop Supply Chains, Gilvan C. Souza, Business Expert Press,
May2012, ISBN: 9781606493700.
 Transformations to Achieve the Sustainable Development Goals. Report prepared by The World in
2050 initiative (iiasa.ac.at)
 Sustainable Development Report 2021 Author Cambridge University.pdf - Google Drive
 https://youtu.be/SJUzwoNW49E
 https://youtu.be/ej5FhFFMu8M
 https://youtu.be/VxH0yra_D2Q
51
 Quizzes & Assignments on Recent trends in sustainable operations
 Visit to any manufacturing plant to get insights about sustainable operations
 Video demonstration of latest trends in Sustainable Operations
 Organizing Group wise discussions on issues related to sustainable operations.
52
TEXT AND SOCIAL MEDIA ANALYTICS
Course Code 22MBADS351 CIE Marks 50
Course outcomes:
22MBADS351.1 Design various concepts and terms associated with media and text.
22MBADS351.2 Explain term and concepts used in all aspects of natural language.
22MBADS351.3 Make use of scientific principles of clustering to solve contemporary business problems.
22MBADS351.4 Examine the various facts of data – structured and unstructured reform a data driven
decision perspective.
22MBADS351.5 Evaluate the data collected, design, sample and the find out alternative on the business
research problems.
22MBADS351.6 Develop report, charts and visualization.
22MBADS351.1 2 3 2 2 2 2 2 2 -
22MBADS351.2 3 2 3 2 2 2 2 1 2
22MBADS351.3 2 1 2 - 2 3 2 2 3
22MBADS351.4 3 2 3 1 2 2 2 3 2
22MBADS351.5 2 - 2 2 3 2 2 2 2
22MBADS351.6 2 2 2 3 2 2 - 3 3
MODULE-1 Natural Language Basics and Understanding Text 22MBADS351.1 10 Hours

and Processing
Natural language. Language, syntax and structure. Language semantics. Natural language processing. Text
tokenization. Text normalization. Cleaning text. Understanding structure and syntax.
Skill Text analytics case study –analysing corporate financial reports. Social media network
Development analysis using Facebook data.
Activity
Textbook Chapter 1
MODULE-2 Text Similarity and Clustering 22MBADS351.2 10 Hours
Information retrieval. Text similarity and similarity measures. Common distance measures: Hamming
distance, Manhattan distance, Euclidian distance, Levenshtein Edit Distance. Document clustering
Skill Development Text analytics case study –analysing corporate financial reports. Social media
Activity network analysis using Facebook data.
Textbook Chapter 2
MODULE-3 Introduction to Sentiment Analysis 22MBADS351.3 10 Hours
Defining the sentiment analysis problem – objective and tasks. Understanding affect, emotion, mood, and
opinion. Preparing data for analysis. Supervised and unsupervised learning. Classification using lexicon-based
approach.
Skill Development Sentiment analysis case study of Twitter data with a specific reference to the ethics
Activity of using social media data
Textbook Chapter 3 & 4
MODULE-4 Introduction to Social Media Analytics 22MBADS351.4 10 Hours
Introduction. Social media and social media networks. Social media data – structured and unstructured data.
Applications
53
Skill Development Activity Sentiment analysis case study of Twitter data with a specific reference to the
ethics of using social media data
Textbook
MODULE-5 Social Media Data Analysis and Visualization 22MBADS351.5 & 10 Hours
22MBADS351.6
Collecting and extracting social media data. Statistical analysis of data. Extracting useful patterns. Network
analysis. Creating network graphs. Node importance – key influencers. Modeling network dynamics and
growth.
Skill Development Activity Sentiment analysis case study of Twitter data with a specific reference to the
ethics of using social media data
Textbook Chapter 11,12 &14
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -

Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Steven Struhl: Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence.
1st edition. Kogun
2. Bing Liu: Sentiment Analysis: Mining Opinions, Sentiments, and Emotions. 1st edition. Cambridge
University Press
Reference Books:
1. Sentiments Analysis and deep learning by Subarna Shakya (Springer) Jan 2023
2. Marco Bonzanini: Mastering Social Media Mining with Python. 1st edition. Packt Publishing (2016)
3. Dipanjan Sarkar: Text Analytics with Python: A Practical Real-World Approach to Gaining Actionable
Insights from Your Data.1st edition. Apress (2016)
Web links and Video Lectures (e-Resources)

 https://www.youtube.com/watch?v=flwcAf1_1RU
 https://www.youtube.com/watch?v=o5-o1EPSWZg
 https://www.youtube.com/watch?v=k4tLpFEGeTo
 https://www.youtube.com/watch?v=fM4qTMfCoak&list=PLZoTAELRMXVMdJ5sqbCK2LiM0HhQVW
Nzm
 https://www.youtube.com/watch?v=R-AG4-
qZs1A&list=PLeo1K3hjS3uuvuAXhYjV2lMEShq2UYSwX
 https://www.youtube.com/watch?v=M7SWr5xObkA
 https://www.youtube.com/watch?v=9bf5jUHlbZM
54
 Demonstration of creating charts
 Writing research paper
 Video demonstration of doing research with different sectors like automobile, IT industries.
 For active participation of students, instruct the students to prepare questionnaire to collect the
data.
 Organizing Group wise discussions on research work, research ethics etc.
55
APPLICATIONS OF ANALYTICS IN FUNCTIONAL AREAS

Course outcomes:
22MBADS352.1 Construct the dimensions of reports and applications.
22MBADS352.2 Examine the Concept of reports and charts with respect to subject.
22MBADS352.3 Identify and apply different ways to create enhance, customize and manage reports and
charts for given data.
22MBADS352.4 Derive and analyzes the high value insights with the help of visualization and dashboards.
22MBADS352.5 Interpret the data on the given business intelligence platform.
22MBADS352.6 Justify, why visualization for given business scenarios are important.
22MBADS352.1 2 3 2 2 2 2 2 2 -
22MBADS352.2 3 2 3 2 2 2 2 1 2
22MBADS352.3 2 1 - - - - - 2 2
22MBADS352.4 3 2 3 1 - 2 3 3 -
22MBADS352.5 2 - 2 2 3 2 2 2 2
22MBADS352.6 2 2 2 3 2 2 - 3 3
MODULE-1 ANALYTICS IN MARKETING INTRODUCTION 22MBADS353.1 10 Hours

AND APPLICATIONS
Marketing Analytics as an enabler of Marketing Strategy, High-level Framework to understand the marketing
function –Key Performance Indicators/Drivers of the marketing function, Baseline, and Benchmark KPI’, social
media and optimization of marketing budget. Customer Lifetime Value: Loyalty Data - What is a customer’s
lifetime? - How can we predict it? Market Basket Analysis: Market-Basket Data - Product Affinities
Skill Development Activity Case study on analytics in marketing
Textbook Chapter 1
MODULE-2 ANALYTICS IN HUMAN RESOURCE 22MBADS353.2 10 Hours
MANAGEMENT
Basics of HR Management, High level Framework to understand the HR function –A context diagram depicting
high level process flow and parties involved in HR function, Baseline and Benchmark KPI’s, capacity planning
and resource optimization, skill analysis using association mining techniques, demand sensing and planning
and channel analytics, Predictive analytics in HR Predictive talent Models, Integrated talent management and
workforce planning.
Skill Development Case study on analytics in human resource
Activity
Textbook Chapter 2
MODULE-3 ANALYTICS IN SUPPLY CHAIN & 22MBADS353.3 10 Hours
OPERATIONS MANAGEMENT
Introduction of operations and supply chain Analytics, Use of analytics in Supply Chain management.
Inventory control, Inventory analytics, Supply chain Digital Transformation. Integrated supply chain.
Application of predictive analytics in supply chain.
Skill Development Activity Case study on analytics in supply chain and operations.
Textbook Chapter 3 & 4

MODULE-4 APPLICATIONS OF ARTIFICIAL INTELLIGENCE 22MBADS353.5 10 Hours
56
IN INDUSTRIES &22MBADS353.6
Introduction to Robotics and Automation. Use of Artificial Intelligence (AI) in manufacturing. Internet of
Things (IoT). AI in logistics. E-Business with AI tools.
Skill Development Activity Case study on analytics in artificial intelligence in industries
Textbook Chapter 8
MODULE-5 ANALYTICS IN FINANCE- INTRODUCTION AND 22MBADS353.2 10 Hours
APPLICATIONS
Basics of Financial Management, High level Framework to understand the Finance function –A context
diagram depicting high level process flow and parties involved in Finance function Key Performance
Indicators/Drivers of Finance function, Baseline and Benchmark KPI’s, Application of analytics in finance
function with regard stock market, high frequency trading, sentiments, working capital, ratios, decision
making, business valuation and financial fraud. Basics of Financial Management, High level Framework to
understand the Finance function –A context diagram depicting high level process flow and parties involved in
Finance function Key Performance Indicators/Drivers of Finance function, Baseline and Benchmark KPI’s,
Application of analytics in finance function with regard stock market, high frequency trading, sentiments,
working capital, ratios, decision making, business valuation and financial fraud.
Skill Development Activity Case study on analytics in finance
Textbook Chapter 10
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -

Exam Marks
RBT Levels
Distribution (50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
 Technical Analysis for Beginners: Take $1k to $10k Using Charting and Stock Trends of the Financial
Markets with Zero Trading Experience Required Paperback – Import, 16 July 2021
 Profit with Technical Analysis Paperback – 1 January 2019
Reference Books:
1. Artificial Intelligence and Industrial Applications: Smart Operation Management (Advances in
Intelligent Systems and Computing Book 1193) 1st ed. 2021 Edition.
2. Supply Chain Analytics and Modelling: Quantitative Tools and Applications 1st Edition
3. Human Resource Analytics: Theory and Application Techniques 2020
4. Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and
Applications Hardcover – 1 October 2020
57
 https://www.youtube.com/watch?v=jD6aOlDrfJ8
 https://www.youtube.com/watch?v=B4EqhvSuv4o
 https://www.youtube.com/watch?v=BWAkOYUaMuQ
 https://www.youtube.com/watch?v=F7vbdRLBzsE&list=PLgcdzhh_FX5ellHVKFzfwTE1ZvDJD0f
sx
 Demonstration of creating charts.
 Video demonstration of latest trends in intelligence.
 Contents related activities (Activity-based discussions).
 For active participation of students, instruct the students to prepare Flowcharts and Handouts.
 Organizing Group wise discussions on trends in industries
 Video demonstration of doing research with different sectors like automobile, IT industries.
58
DATA VISUALIZATION USING TABLEAU AND STORY TELLING
Hrs / Week 3+2 Total Marks 100
Course outcomes:
22MBADS353.1 Estimate the dimensions of data visualization and dashboards
22MBADS353.2 Examine the Concept of data visualization using Tableau
22MBADS353.3 Identify different ways to create tableau for given data.
22MBADS353.4 Formulate and analyses the high value insights with the help of pandas and seaborn
22MBADS353.5 Derive the data on the given desktop tableau platform Audience analysis for storytelling
22MBADS353.6 Design visualization for digital presentation
22MBADS353.1 2 3 2 2 2 2 2 - 2
22MBADS353.2 2 2 3 2 - 2 2 2 2
22MBADS353.3 2 2 2 2 2 2 - 2 3
22MBADS353.4 3 - 2 3 2 2 2 2 1
22MBADS353.5 2 2 2 2 2 2 2 2 2
22MBADS353.6 2 2 2 - 2 2 2 2 2
MODULE-1 INTRODUCTION – DATA VISUALISATION 22MBADS352.1 10 Hours

Data visualization: Introduction, Types of data visualization, Data for visualization: Data types, Data
encodings, Retinal variables, mapping variables to encodings, Visual encodings.
Fundamentals of visualization. Introduction to visualization tool (Tableau), data ingestion, working with
visualization tool, dashboarding. Frequency distributions, histograms, stem-and-leaf displays, bar charts,
pie charts, and scatter plots. Advanced Plots and charts types (stacked bar chart, area chart, bubble chart,
box plot, Venn diagram, tree map). The matplotlib package: setting graph attributes. saving plots to files,
plot configuration files, plotting with pandas and seaborn. Integrating with other Visualization tools.
Laboratory Component:
1. Advanced Plots and charts types (stacked bar chart, area chart, bubble chart, box plot, Venn diagram,
tree map).
2. The matplotlib package: setting graph attributes. saving plots to files, plot configuration files, plotting
with pandas and seaborn
3. To visualization tool (Tableau), data ingestion, working with visualization tool.
Skill Development Activity Video on Pandas and data, types, encoding
Text Book Chapter 4
MODULE-2 DATA VISUALISATION USING TABLEAU 22MBADS352.2 10 Hours

Purpose of data visualization, guiding principles - Good & Bad representation. Use of colour & scales, Types
of charts, relevant use of charts for various scenarios. Creating a plot, Histograms, Line charts, Bar charts, Pie
charts, Box plots, Scatter plots.
Tableau Environment:
Start Page – Data source page – Tableau workspace – Side bar – Shelves and cards – Parts of the view –
Workbooks and sheets – Files and Folders – Status Bar- Tooltips – Reorganize your workspace – Language
and locale.
1. Creating a plot, Histograms, Line charts, Bar charts, Pie charts, Box plots, Scatter plots
2. Tableau workspace
3. Reorganize your workspace
Skill Development Activity Videos on tableau workspace

Text Book Chapter 6
MODULE-3 INTRODUCTION – STORY TELLING 22MBADS352.3 10 Hours
Overview-Storytelling in a digital era – Visualization to Visual Data Storytelling: An Evolution – Science of
storytelling – Power of Stories – Exploratory Vs explanatory analysis – Story plot, Story Genre – Audience
analysis for storytelling – who, what, why, how.
59
1. Visualization to Visual Data Storytelling
2. Exploratory Vs explanatory analysis
3. Getting started with Tableau basics
Skill Development Activity Video on analysis storytelling, visualization.

Text Book Chapter 9
MODULE-4 PREPARING DATA FOR STORY TELLING 22MBADS352.4 10 Hours
Getting started with Tableau – Tableau Server, Tableau Desktop, Tableau Online, Tableau Public –
Connecting to data.
1. Getting started with Tableau – Tableau Server.
2. Getting started with Tableau- Tableau Desktop.
3. Getting started with Tableau – Tableau Public.
Skill Development Activity Video on analysis storytelling, visualization.
Text Book Chapter 9
MODULE-5 CURATING VISUALS FOR AUDIENCE 22MBADS352.5 10 Hours
22MBADS352.6
Visual design building blocks – Stepped color and reversed color – Color effects – Opacity, mark borders,
mark halos – Formatting grid lines, zero lines, drop lines, and boarders – Formatting, shading, and banding –
Shape marks card and custom shapes – Case study: color consideration with a dark background
Effective Dashboard Design and Digital Presentation
Dashboards- best practices for effective dashboards – create a dashboard- create dashboard device layouts –
refine dashboard – tiled and floating layouts – stories – story workspace – create a story – customize a story
point- format, update, present story - understanding stories in tableau.
1. Creating dashboards with effects of colours.
2. Creating dashboards with different formats.
3. Creating dashboards and digital presentations with story.
Skill Development Activity Video on dashboard visualization
Text Book Chapter 8
CIE Assessment Pattern (50 Marks – Theory and Lab)
Marks Distribution
Qualitative
RBT Levels Test (s) Lab
Assessment
25 05 20
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 8 - 5
L5 Evaluate 9 - 5
L6 Create - - 5
Exam Marks
RBT Levels
Distribution (50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10

Text Books:
1) “Visual Data Storytelling with Tableau”, Ryan, Lindy, Pearson Addison Wesley Data and Analytics
Series, Addison-Wesley Professional, 1st Edition, 2018
2) “ Data Visualization: Storytelling using Data”, Sharada Sringeswara; Purvi Tiwari; U. Dinesh Kumar-
Wiley Publication (2020)
Reference Books:
1. “Storytelling with Data: A data visualization guide for business professions”, Knaflic, Cole
Nussbaumer, Wiley publication, 1st Edition 2015
60
1. https://www.youtube.com/watch?v=_qReGTOrKTk
2. https://www.youtube.com/watch?v=sWWLMb1Dcy4
3. https://www.youtube.com/watch?v=-bSkREem8dM
4. https://www.youtube.com/watch?v=oAIubTqg5)Kw&list=PLO9LeSU_vHCU_DHaLzEvsLxFdmB3
Qcao_

 Demonstration of creating charts and boxplots
 Demonstration of story plots and workspace
 Video demonstration of latest trends in tableau
 For active participation of students, instruct the students to prepare exploratory tableau.
 Organizing Group wise discussions on issues in data visualization dashboard.
 Seminars on data science
61
22MBA33 – INTERNSHIP
Course Code: 22MBA31 Credits :08
L: T:P:S : 0:0:8:0 CIE Marks :50
Exam Hours: 00 SEE Marks :50
Course outcomes:
22MBA31.1 Interpret the working of the organization/company/Industry.
22MBA31.2 Analyze problems in business settings and propose solutions.
22MBA31.3 Apply creativity and innovation in business practices.
22MBA31.4 Apply tools to analyze financial statements and reports
22MBA31.5 Validate the relevance of McKinsey’s 7 s framework to business
22MBA31.6 Compose an internship report suggesting improvements in processes andsystems.
22MBA31.1 3 3 3 2 2 2 3 3 1
22MBA31.2 3 3 3 2 2 2 2 2 2
22MBA31.3 3 3 3 2 3 3 2 1 3
22MBA31.4 3 3 3 2 2 2 3 2 3
22MBA31.5 3 3 3 2 2 2 2 2 3
22MBA31.6 3 3 3 2 2 2 2 1 3
GENERAL GUIDELINES
1. The internship shall be for a period of 7 weeks in between the 2nd and the 3rd semester.
2. The Subject code of the internship report shall be 22MBA33.
3. The college shall receive 2 copies of Internship reports in the second week after the commencement
of the 3rdsemester.
4. No two students shall do the Internship in the same organization.
5. The student shall seek the guidance of the internal guide on a continuous basis, and the guide
shall give acertificate to the effect that the candidate has worked satisfactorily under his/her
guidance.
FORMAT OF INTERNSHIP REPORT:

 The Internship Report shall be prepared by using MS Word.
 The font style should be Times New Roman and the font size should be 12 points.
 The page should be A4 size with 1” margin on all the sides.
 The line spacing should be 1.5.
 The internship report shall not exceed 100 pages.
CONTENTS OF THE INTERNSHIP REPORT
 Cover page
 Certificate from the organization
 Certificate from the guide, HOD and Head of the Institution indicating Bonafede of
internship by the student.
 Declaration by the student

 Acknowledgement
 Table of the contents
 List of tables and graphs
 Executive summary
Chapter 1: Theoretical background of the study: Elaborative information on the subject
chosen for better understanding and analysis.
62
Chapter 2: Industry profile and company profile: Industry trends, Company Promoters,
vision, Mission & Quality Policy, organization structure. Products/Services profile, Areas of
operation, markets, infrastructure facilities, Competitors’ information, SWOC Analysis of the
company, Future growth and prospects of the company.
Chapter 3: Application of Theoretical Framework: McKinsey 7S Framework and Michael
Porters 5 Forces Model.
Chapter 4: Analysis and interpretation of financial statements and reports. Analysis and
interpretation of data collected with relevant tables and graphs. Results obtained by the
using analytical tools to be included.
Chapter 5: Summary of Finding, Suggestions and Conclusions. Learning Experience
Bibliography
Annexure relevant to the project such as financial statements, reports, questionnaire,
interview schedule, complex tables, figures, graphs, photographs relevant to the internship.
SUBMISSION OF INTERNSHIP REPORT:
1. The student shall submit 2 hard bound internship reports in the second week after
thecommencement of the 3rd semester.
2. The student should also submit the soft copy of the Internship Report through email to the department.
EVALUATION OF INTERNSHIP REPORT:
1. Internal evaluation will be done by the internal guide.

2. External valuation shall be done by a faculty member of other college/university with a
minimum of 10 years of experience.
3. Viva-Voce/Presentation: A viva- voce examination shall be conducted. Student is expected
to give a presentation of his/her work. The viva-voce examination will be conducted by
respective HOD/Senior Professor of the department and an expert of other
college/university with minimum of 10 years of experience.
4. Internship report carries 100 marks consisting of 50 marks for CIE component by the
internal guide and 50 marks for SEE for external evaluation and viva-voce examination.
CIE Assessment Pattern (50 Marks)
Sl. ASPECTS MARKS
No
Updating the progress to the guide and frequency of meeting the
1 guide. 10
2 Methodology and the Research framework 10
Industry & company Profile and Theoretical background ofstudy
3 10
4 Data analysis and interpretation 10
5 Summary of findings, Suggestions and conclusion 10
Total 50
Sl. No ASPECTS MARKS
1 Introduction and methodology 10
Industry and Company Profile and Theoretical background of
2 study 10
3 Data analysis and interpretation 20
4 Summary of findings, suggestions and conclusion 10
Total 50
63
STRUCTURE AND SCHEDULE FOR THE INTERNSHIP
TIME LINE ACTIVITY REMARKS
1stweek of Theoretical 1. Student should understand the organization in

internship background of depth.
thestudy 2. Elaborative information on the subject chosen
for better understanding and analysis
2nd week of Industry profile and Industry trends, Company Promoters, vision,
internship company profile Mission & Quality Policy statements,
organization structure. Products/Services
profile,Areas of operation, markets,
infrastructure facilities, Competitors’
information, SWOC. Analysis of the company,
Future growth and prospects of the company
3rd week Application of

of Theoretical McKinsey 7S Framework, Overview of Functional
internship Framework Departments.
4th Week of Analysis and interpretation of data collected

Analysis and
internship with relevant tables and graphs. Results
Interpretation of obtained by the using analytical tools to be
financial statements included.
and reports
5th week of Summary of Findings, Summary of Finding, Suggestions and
internship Suggestions and Conclusions. Learning Experience
Conclusion
6th week of Submission of final Final internship report has to be submitted to

internship Internship report the department through the respective guides
after incorporating all the suggestions.
64
22MBA34-Societal Project
Course Code: 22MBA34 Credits :08
L: T:P:S : 0:0:0:0 CIE Marks :50
Exam Hours: 00 SEE Marks :50
Course outcomes:
GENERAL GUIDELINES
The societal project shall be for a period of one week, commencing from the next day of completing the II
semester SEE MBA exam.
 Students are required to come to the college regularly and discuss the project with their guides.
 Students are required to analyze the societal problem taken for the study and make a report of 12 to
15 pagesto be submitted to the respective guides.
 Any social subject which the large segment of the population recognizes as a valid concern can be
taken as the topic for the study.
 Title for the societal project shall be given to the respective guides.
 Students need not go to the company for this project. It is a Desk Based Research. The students can
collectdata from online sources or can collect primary data.
 On completion of the societal project, the student shall prepare a report in the following format:
Format of Societal Project:
 Executive summary
 Introduction
 Problem identified for the study
 Objectives of the study (At least 2 objectives)
 Discussion
 Conclusions
 Learning Outcomes
 Bibliography
Societal Project Guidelines:
 Societal Projects shall be printed in the A4 size, with 1” margin on all the sides.
 The project report shall be prepared using MS Word with New Times Roman, font size 12.
 Report shall be submitted in the form of soft bind copy to the respective guides.
Examples of Societal Projects:
 CSR/ISR (Corporate social responsibility/ individual social responsibility)
 Make in India initiative
 Any Government Schemes
 Sectoral analysis
 Price inflation
 Election Freebies
 Religion and democracy
 Technology disruption and its impact on business and society
 Role of higher education institutions
 Corporate governance
 Farmers Bill
 Challenges of Agri business in India
 Commercialization of education
 Sports vandalism
 Government control of temples, churches and mosques
 Akshaya Patra
 Green marketing etc.
Societal Project Evaluation Guidelines:
 Evaluation shall be for 50 marks. Submission of report will carry 30 marks and Presentation will
carry 20marks.
 Students are required to get minimum passing marks to become eligible for the final VTU exam.
65
MARKS ALLOCATION FOR SOCIETAL PROJECT REPORT EVALUATION OF REPORT BY INTERNAL
FACULTY MEMBERS
S. No ASPECTS MARKS
Problems Identified and Objectives of the Study
1 10
2 Discussion and Conclusion 10
Learning Outcomes
3 10
Total 30
EVALUATION OF PRESENTATION BY FACULTY MEMBERS:
S.No ASPECTS MARKS

1 Relevance and Significance of the social problem 05
2 Adequacy of coverage 05
3 Effectiveness of Communication 05
4 Time Management and Q&A session 05
Total 20
66
FOURTH SEMESTER
SYLLABUS
67
COMPETITION & STRATEGY
Course outcomes:
22MBA41.1 Compute the fundamentals of strategic management using the case method.
22MBA41.2 Illustrate the fundamental principles of analyzing the factors of External Environment
22MBA41.3 Identify and analyze the factors of Internal Environment affecting the Organization
22MBA41.4 Investigate the integrative nature of various types of strategies used in Organizations.
22MBA41.5 Estimate strategy -implementation plans in International Context
22MBA41.6 Evaluate strategic control and challenges in Implementation
22MBA41.1 3 3 1 2 2 3 2 2 1
22MBA41.2 3 3 - - 2 1 - 3 1
22MBA41.3 2 3 1 2 1 3 2 3 2
22MBA41.4 - 3 2 - - 2 3 2 2
22MBA41.5 3 3 2 2 3 1 2 - 1
22MBA41.6 2 2 2 2 1 2 2 1 3
MODULE-1 INTRODUCTION TO STRATEGIC 22MBA41.1 8 Hours

MANAGEMENT
Introduction: meaning and Nature of Strategic Management, Importance and relevance, Characteristics of
Strategic Management, strategic Management Process.
Strategy Formulation, developing Strategic Vision and Mission for a Company, Setting Objectives, strategic
Objectives and Financial Objectives, balanced Scorecard, company Goals and Company Philosophy, hierarchy of
Strategic Intent, merging the Strategic Vision, Objectives and Strategy into a Strategic Plan
Skill Development Activity Investigate the various Vision & Mission Statements of Companies
Text Book Text Book 1: 1.1,1.2,1.3

MODULE-2 ANALYZING A COMPANY’S EXTERNAL 22MBA41.2 8
ENVIRONMENT Hours
Analyzing a Company’s External Environment – The Strategically relevant components of a Company’s External
Environment – Industry Analysis – Industry Analysis – Porter’s dominant economic features – Competitive
Environment Analysis – Porter’s Five Forces model – Industry diving forces – Key Success Factors – concept and
implementation.
Skill Development Investigate the Porter’s 5 Forces Model
Activity
Text Book Text Book 2: 2.1, 2.2,2.3, 2.4
MODULE-3 ANALYZING A COMPANY’S INTERNAL 22MBA41.3 8
ENVIRONMENT Hours
Analyzing a Company’s Internal Environment
Analyzing a company’s resources and competitive position – Analysis of a Company’s present strategies – SWOT
analysis – Value Chain Analysis – Benchmarking Generic Competitive Strategies – Low-cost provider Strategy –
Differentiation Strategy – Best cost provider Strategy – Focused Strategy – Strategic Alliances and Collaborative
Partnerships Mergers and Acquisition Strategies – Outsourcing Strategies –International Business level Strategies.
Skill Development Explore the Internal Analysis on Company’s Vale Chain
Activity
Text Book Text Book 3: 3.1,3.2,3.3,3.4
MODULE-4 TYPES OF STRATEGIES 22MBA41.4 8
Hours
Types of strategies: Generic Competitive Strategies, Low-cost provider Strategy, differentiation Strategy, best cost
provider Strategy, Focused Strategy, Strategic Alliances and Collaborative Partnerships mergers and
acquisition Strategies, outsourcing Strategies, planning for large and diversified companies – brief overview
of Innovation,
68
integration, Diversification, Turnaround Strategies - GE nine cell planning grid and BCG matrix. International
Businesslevel Strategies.
Skill Development Explore the Various Business Level Strategies
Activity
Text Book Text Book 4: 4.1,4.2,4.3,4.4,4.5
MODULE-5 STRATEGY IMPLEMENTATION, 22MBA41.5, 8 Hours
STRATEGIC REVIEW & AUDIT 22MBA41.6
Strategy Implementation – Developing Functional Strategies, Issues in Strategy Implementation, Operationalizing

strategy, Annual Objectives, Developing Functional Strategies, Developing and communicating concise policies.
Institutionalizing the strategy, Strategy, Leadership and Culture Strategic Review & Audit- Strategic control
guiding and evaluating strategies, Establishing Strategic controls, Operational Control Systems, monitoring
performance and evaluating deviations, Challenges of strategy Implementation
Skill Development Case study on Strategy Review & Audit.

Activity
Text Book Text Book 5: 5.1,5.2,5.3,5.4,5.5
Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
TEXT BOOKS:
1) “Strategic Management: A Competitive Advantage Approach, concepts and cases”, Fred R. David and
Forest R. David, Pearson Publication, 2017.
2) Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Thomas L
Wheelan, J. David Hunger. 2018, Pearson Publication.
3) Strategic Management, Frank T. Rothaermel.2020, McGrawHill.
4) Kazmi, A. &Kazmi, A. (2020). Strategic Management. 5th Ed. McGraw Hill Education.
5) Crafting and Executing Strategy, Arthur A.Thompson Jr.,AJ Strickland III, John E
Gamble,22/e,TataMcGrawHill,2021.
REFERENCE BOOKS:
1) Strategic Management: An Integrated Approach - Charles W.L. Hill, Gareth R. Jones, Cengage
Learning.(2017)
2) Competitive advantage: Creating and Sustaining Superior Performance, Michael E Porter, (2018)
3) Strategic Management, Text and Cases, Gregory Dess, Gerry McNamara, 2018, Tata McGraw Hill.

1.NPTEL: https://archive.nptel.ac.in/courses/110/108/110108047/
2.NPTEL: https://onlinecourses.nptel.ac.in/noc22_mg88/preview
4. Mission Mind Tree Source: www.businesss-standard.com
5.IKEA: Earning through Five Forces Source:
www.echeat.com
69
6.Boundarylessness: The Welch Way Source: www.milagrow.in

 Analyzing the Mission and Vision statements of a few companies
 Applying Michael Porter’s model to an industry (Retail, Telecom, Infrastructure, FMCG, Insurance,
Banking etc
 Pick a successful growing company. Do a web-search of all news related to that company over a one-year
period. Analyze the news items to understand and write down the company’s strategy and execution
efficiency.
 Pick a company that has performed very badly compared to its competitors. Collect information on why
the company failed. What were the issues in strategy and execution that were responsible for the
company’s failure in the market; Analyze the internal and external factors
 Map out GE 9-cell matrix and BCG matrix Tata Industries and compare them
 Conduct SWOT analysis of your institution and validate it by discussing with faculty
 Conduct SWOT analysis of companies around your campus.
70
INNOVATION & DESIGN THINKING

Course outcomes:
22MBA42.1 Illustrate the critical theories of design, systems thinking and design methodologies.
22MBA42.2 Examine great designs, and communicate with high emotional and intellectual impact.
22MBA42.3 Evaluate the diverse methods employed in design thinking and establish a workable design
thinking framework to use in their practices
22MBA42.4 Recommend, organize, lead and implement projects in interdisciplinary domain and address
social concerns with innovative approaches.
22MBA42.5 Investigate ideas to produce creative solutions
22MBA42.6 Identify effective solutions for given problems.
22MBA42.1 2 3 2 - 1 1 3 2 1
22MBA42.2 2 3 3 1 - - 2 - 1
22MBA42.3 3 3 - 2 2 - 2 3 2
22MBA42.4 3 2 - - 2 3 3 2 2
22MBA42.5 2 3 2 1 1 2 3 - 1
22MBA42.6 3 2 3 2 - 1 3 1 3
MODULE-1 INTRODUCTION TO DESIGN THINKING 22MBA42.1 8 Hours
Design and its objectives; Design constraints, Design functions, Role of Science, Innovation, Functional and Strength
Designs. How to initiate creative designs? Initiating the thinking process for designing a product of daily use. Need
identification; Problem Statement; Market survey- customer requirements; Design attributes and objectives;
Ideation; Brainstorming approaches;
arriving at solutions; Closing on to the Design needs.
Skill Development Activity . Study design thinking concepts applicable to various scenarios
Text Book Text Book 1: 1.1, 1.2,1.3
MODULE-2 DESIGN PROCESS FOR INNOVATION 22MBA42.2 8 Hours
Different stages in design and their significance; Defining the design space; Analogies and “thinking outside of the box”;
Quality
function deployment- meeting what the customer wants; Design Communication; Realization of the concept into a
configuration,drawing and model. Design for function and strength. Design detailing- Material selection
Skill Development Activity Study and produce creative solutions for different ventures
Text Book Text Book 2- 1.1, 1.2, 1.3

MODULE-3 GENERATING PROOF OF CONCEPTS(PoC) 22MBA42.3, 8 Hours
22MBA42.5
Rapid prototyping; testing and evaluation of design; Design modifications; Freezing the design; Cost analysis.
Engineering the design, From prototype to product. Planning; Scheduling; Supply chains; inventory; handling
manufacturing/ construction operations; storage; packaging; shipping; marketing; feed-back on design
Skill Development Activity Develop innovative projects using design thinking
Text Book Text Book 3 – 2.1,2.2, 3.1,3.2

MODULE-4 OPTIMIZATION OF INTELLECTUAL 22MBA42.4 8 Hours
PROPERTY & ITS PROTECTION
Design optimization, basics in marketing, Introduction to Intellectual Property Rights (IPR): Copyrights, Patents,
Trademarks, Trade secrets, Geographical Indication (GI); Conditions for Patentability, Latest Amendments in IP law,
Commercialization of IP,
Skill Development Activities Explore the various IPR issues
71
Text Book Text Book 4 – 4.1, 4.2, 4.3, 4.4
MODULE-5 STRATEGIC INNOVATION 22MBA42.6 8 Hours
Design Thinking For strategic innovations Growth – Story telling representation – Strategic Foresight - Change – Sense
Making
- Maintenance Relevance – Value redefinition - Extreme Competition – experience design - Standardization –
Humanization -Creative Culture – Rapid prototyping, Strategy and Organization – Business Model design.
Skill Development Activity Case study on Prototyping
Text Book Text Book 4- 5.1, 5.2, 5.3, 5.4

Marks Distribution
Qualitative
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Design your Thinking, Pavan Soni, Ebury Press Publication, 2020.
2. Design Thinking for beginners: Innovation as a factor for entrepreneurial success, Kilian Langenfeld, 2019.
3. Design Thinking Playback: Mindful Digital Transformation of Teams, Products, Services, Businesses and
Ecosystems(Design Thinking series), Michael Lewrick, Patrick Link, 2018, Kindle Edition.
4. Design Thinking: New Product Development Essentials from the PDMA, Michael G. Luchs, Scott Swan, Kindle
Edition,2017.
Reference Books:
1. Karmic Design Thinking – A buddhism – Inspired Method to Help Create Human – Centered Products & Services,
Dr.Bala Ramadural, 2020, Kindle Edition.
2. Design: Creation of Artifacts in Society, Karl T Ulrich, Kinlde Edition, 2020.

1. https://docs.oracle.com/cd/E11108_02/otn/pdf/
2. https://www.interaction-design.org/literature/article/essential-design-thinking-videos-and-methods
3. NPTEL: https://onlinecourses.nptel.ac.in/noc22_mg32/preview
4. NPTEL: https://onlinecourses.nptel.ac.in/noc22_de04/preview
5. https://www.toptal.com/project-managers/digital/a-design-thinking-case-study
6. https://www.toptal.com/project-managers/digital/a-design-thinking-case-study

1. To understand attributes of Design Thinking & Domain selection taking a live problem
2. Observation through AEIOU - visit selected domain/place for getting insights and define problems. (Field
activity)
3. Preparation of Mind Map – Case of Digital Marketing
4. Preparation of Empathy Map – Case study of IBM in Enterprise Design Thinking
5.Preparation of Ideation canvas for a Start Up company
6.Preparation of Product Development Canvas (PDC) taking new innovative products.
72
DIGITAL MARKETING TOOLS & STRATEGIES
Course outcomes:
22MBAMM411.1 Categorize various contemporary digital marketing competencies.
22MBAMM411.2 Illustrate various marketing analytical perspectives and methodologies.
22MBAMM411.3 Examine various multiple pedagogical models, learn with case-based discussions,
hands-on simulations, lectures, role-plays, and workshops.
22MBAMM411.4 Investigate on the concepts of the Digital Marketing Environment.
22MBAMM411.5 Recommend latest digital technologies and marketing strategies.
22MBAMM411.6 Evaluate the usage of various payment and billing gateways in digital marketing.
22MBAMM411.1
2 3 2 3 2 3 - 3 2
22MBAMM411.2
3 2 2 2 2 3 2 2 2
22MBAMM411.3
2 - 3 2 1 - 2 2 3
22MBAMM411.4
2 2 - - 2 2 - 3 2
22MBAMM411.5
- 3 2 2 3 3 3 2 2
22MBAMM411.6
3 3 2 - 3 3 2 - 2
MODULE-1 A FRAMEWORK FOR DIGITAL 22MBAMM411.1 10

MARKETING: DIGITAL MARKETING Hours
LANDSCAPE
A Framework for Digital Marketing: Digital Marketing Landscape: Introducing the concept of the Web-
Web 3.0, Transformation of Marketing in the digital world, Basics of Digital marketing, Internet Business
models & marketing in a connected world, comparing digital with traditional marketing, critical success
factors for internet marketing, benefits and barriers to Internet marketing.
Skill Development Activity Compare with traditional marketing vs online marketing
Text Book Text Book 1: 1.1, 1.2, 1.3, 1.5, 1.7, 1.9, 1.12
MODULE-2 EMERGING TRENDS IN DIGITAL 22MBAMM411.2 , 10
MARKETING 22MBAMM411.3 Hours
Search Engine Optimization- Keyword Research, How Google Works, Search Engine Factors, On Page &
Off Page Optimization, Meta Tags, Images, Content, Video, Links and How to Get Them , Pay per Click-
How to Create a PPC Campaign, Implementing PPC Budget, Targeting Your Advertising , Measuring &
Managing Your Campaigns, Digital Display Advertising-Creating and implementing banner campaign.,
QR codes, Augmented Reality.
Skill Development Activity Create a PPC Campaign
Text Book Text Book 1: 2.1, 2.2, 2.3, 2.4, 2.5 , 2.6, 2.7
MODULE3 DIGITAL MARKETING ENVIRONMENT 22MBAMM411.4 10
AND GLEANING CRITICAL CONSUMER Hours
INSIGHTS
Market opportunity analysis, Global digital Marketing issues, Consumer Behavior Online pattern , Privacy
within Digital Contexts, Product development, Pricing on the internet ,various pricing strategies,
Contemporary Research for consumer insights, Capturing Value: Pricing Analytics and Optimization,
Internet as a distribution channel.
Skill Development Activity Digital Marketing Insights by HBR
MODULE-4 MOBILE DIGITAL MARKETING AND 22MBAMM411.5 10
MOBILE ANALYTICS Hours
73
Mobile Marketing and Mobile Analytics Overview of the B2B and B2C Mobile Marketing, Mobile Sites,
Apps (Applications) and Widgets and their relevant to marketing, opportunities and pitfalls of Mobile
Marketing, user interfaces and architectures. Trends in Mobile Social Media, Mobile Commerce, Mobile
Payments and Billing, integration of mobile marketing into marketing plan, Mobile analytics., Google
Analytics
Skill Development Activity Creating widgets.
MODULE-5 SOCIAL MEDIA MARKETING 22MBAMM411.6 10

APPLICATION Hours
What is Social Media, SMM Vs. SMO, Benefits of using SMM, Social Media Strategy, and Impact of Social
Media on SEO. Marketing strategy, Benefits, Promotional tools for- Facebook, YouTube, Twitter, Google,
LinkedIn, hashtags, Instagram. Email Marketing- Email Marketing concept, Importance, Popular Email
Marketing Software’s, Email Marketing Goals and strategies, Types of Email marketing campaigns,
Creating an Email Campaign, what is Newsletter, design a Newsletter, Microblogging, Increasing Website
Traffic
Skill Development Activity Make an SNS page, discuss its strategy.
Marks Distribution
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1)Digital Marketing, Satinder Kumar and Supreet Kaur, Taxmann, 2023 Edition
2) Digital Marketing, Moutusy Maity, Oxford University Press, 2Nd Edition 2022
Reference Books:
1) Internet Marketing Plan Bayne, M, John Wiley & Sons, 2nd edition, 2020
2)Digital Marketing: Strategy, Implementation and Practice, Chaffey, Dave, Chadwick,Fiona, Ellis,
7th Edition, Pearson. 2019
3)Fundamentals of Digital Marketing, Puneet Singh Bhatia, Pearson Education, 2Nd Edition 2019
4) Digital Marketing: A Practical Approach, Charlesworth, Alen, Cengage 3rd edition, 2018.
5) Social Media Marketing, Barker & Barker, Cengage Publication, 2017

 https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article
 https://www.webfx.com/seo/learn/seo-online-marketing/
 https://blog.hubspot.com/marketing/email-marketing-vs.-social-media
 https://www.businessnewsdaily.com/6354-digital-remarketing-tips.html
 https://blog.rtbhouse.com/5-benefits-of-mobile-retargeting/eting
74
 Creation of Social Media Individual pages of students.
 Demonstration of working of PPC and creation of Google -Ads
 Creation of Newsletter, Blogs, V-logs, QR codes, you tube links, videos on digital marketing,
strategies, survival of online business in today’s fast paced era.
 Video making using various tools of various business leaders from startup to large
organization.
 Class will be divided into team’s ICT tools like Mentimeter and Mural Activities will be covered
through Live sessions.
75
MARCOMMS @ WORK
Course outcomes:
22MBAMM412.1 Illustrate how Marcomms @ Work has evolved, how it differs from traditional media
advertising, and its role in the marketing program.
22MBAMM412.2 Classify the way marketers organize for integrated marketing communications and
categorize the role and function of advertising agencies, media specialist companies, and
other marketing communications organizations
22MBAMM412.3 Examine the process of developing and implementing media strategies and identify the
advantages and limitations of various media including print, broadcast, and alternative
media
22MBAMM412.4 Investigate the communications effects and results of an IMC campaign to determine its
success for a variety of brands
22MBAMM412.5 Recommend the various promotional tools and the role they play in an integrated
marketing communications program including advertising, sales promotion, public
relations, directmarketing, the Internet, personal selling, and other IMC tools.
22MBAMM412.6 Evaluate the avenues for Public Relations, Publicity, and Corporate Advertising for a
consumer and a business-to-business product
22MBAMM412. 1
3 - 2 3 2 3 2 3 2
22MBAMM412.2
2 2 - 2 2 2 - 2 -
22MBAMM412.3
2 - 2 3 - 3 3 2 3
22MBAMM412.4
3 2 - 3 - 2 2 - 2
22MBAMM412.5
2 3 2 2 3 2 2 3 2
22MBAMM412.6
- 3 3 2 3 - 3 2 -
MODULE-1 FUNDAMENTALS OF MARCOMMS @ 22MBAMM412.1 8 Hours

WORK
Evolution of Integrated Marketing Communication, Role of IMC in creating brand identity, brand equity, and
customer franchise, Communication process, Promotional Mix: Tools for IMC, The IMC Planning Process,
Understanding Communication process, AIDA Model, Hierarchy of effective effect model, Innovation
adoption model, information processing model, The standard learning Hierarchy, The Value of IMC plans –
information technology, changes in channel power, increase in competition, brand parity, integration of
information, decline in the effectiveness of mass-media advertising.
Skill Development Activity Value of IMC plans and strategies
Text Book Text Book 1: 1.1, 1.2, 1.3, 1.5, 1.7, 1.9,
MODULE-2 ADVERTISING MANAGEMENT 22MBAMM412.2 8 Hours
Advertising Definition, History, Roles and Functions of Advertising, Types of Advertising, Steps in
Development of Advertisement, Advertising Design: Appeals, Message Strategies & Execution Framework:
Advertising Design, Advertising Theory, Types of Advertising Appeals, Structure of an Advertisement,
Message Strategies, and budgeting, DAGMAR approach, various budgeting methods used Support media in
advertising, Measurement in advertising, Co-operative advertising, Role of advertising agency in
advertisement planning, TRP impressions, Writing for the Web, Tips for writing good web content.
Skill Development Activity Create an advertising campaign and writing content on the web.
MODULE-3 MEDIA PLANNING AND STRATEGIES 22MBAMM412.3 8 Hours
Growth and Importance of Media, Meaning and Role of Media Planning, Media Plan, Market Analysis, Media
Objectives, Developing and Implementing Media Strategies, Evaluating the effectiveness, Print Media and
Outdoor media: Characteristics of the press, Basic media concepts, Newspapers, Magazines, Factors to
consider for magazine advertising, Packaging, Out-of-home Advertising, Directory Advertising,
Broadcast and Internet
76
Media: Meaning of Broadcast Media, Radio as Medium, Television as Medium, Internet Advertising, Email
Advertising.
Skill Development Activity Digital Marketing Insights.
MODULE-4 PUBLIC RELATIONS, PUBLICITY, CORPORATE 22MBAMM412.4 8 Hours

ADVERTISING, & DIRECT 22MBAMM412.5
MARKETING
Definition of Public Relations, Publicity and Corporate Advertising; Difference between public relations and
advertising, Functions of Public Relations; Creating positive image building activities; Preventing or
reducing image damage; Sponsorship and Event marketing; Role of internet in Public Relations,
Publicity, Advantages
and Disadvantages of Publicity, Direct Marketing- Features, Functions, Growth, Strategies
Skill Development Activity Creating an advertainment for the college publicity.
Text Book Text Book 2: 7.1, 7.2, 7.3,7.4, 7.5, 7.6, 7.7
MODULE-5 MANAGING DIGITAL COMMUNICATIONS 22MBAMM412.6 8 Hours

Emergence of Digital Communication, the need of the hour Forms of Online Marketing Communication-
How to start a buzz fire and Tracking Online Buzz, managing marketing communications on social media,
Creating and managing Digital Word of Mouth, Mobile Marketing The scope of mobile marketing,
Developing effective
mobile marketing program, Mobile marketing across markets.
Skill Development Activity Survey on online marketing using social media.
Marks Distribution
Test (s) MCQ’s
Assessment
(s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
(50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) Integrated marketing communication, Vidhya.b, Notion Press, 1.e. 2023
2) Integrated Marketing Communications: A Global Brand-Driven Approach, Philip J. Kitchen, Marwa E.
Tourky, Springer Nature Switzerland AG; 2nd ed. 2022 edition ,4 January 2022.
Reference Books:
1)Integrated Marketing Communication, Uska and Jerome M, Taylor & Francis, 2021.
2)Integrated Marketing Communication, Jerome M. Juska, Routledge,2nd Edition 2021.
3) Advertising and Promotion: An Integrated Marketing Communications Perspective, George E. Belch,
McGraw Hill, 2021
4) Advertising and Promotion: An Integrated Marketing Communications Perspective, Belch ,12th Edition,
2018.
5) Advertising and Integrated Marketing Communications, Kruti Shah First Edition, McGraw Hill
Education ISBN :978-1259026058, 2017.
77
1.Integrated Marketing Communications,” Harvard Business School Reading 9-599-
082. Café de Colombia, Harvard Case 9-502-024
2. “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts,”
Friestad and Wright, Journal of Consumer Research 1994
3.Mountain Dew: Selecting New Creative, HBS Multimedia Case 9-503-038
4.Launching the BMW Z3 Roadster, Harvard Case 9-597-002
 Students will be taught about CANVA and ABODE tool for designing poster of MBA
Departmentand further analysis will be done and it will be uploaded in Twitter and Facebook
page of an individual student.
 Video analysis followed by presentation of latest trends in Marcomm@work, considering brands
likeGucci, Baggit, Mark & Spenser, Armani, top brands in marketing.
 Collaborative activities will be taken place in a team form, it is described below:
 For active participation of students: students will be instructed to prepare Mind map
strategies of various Brands of cosmetics, Leather Bag & Purses, Men’s Shoes & women
Shoes advertisementstrategies.
 Organizing Group wise discussions on emerging technologies of Marketing communication
which will help them to improve their discussion and critical thinking – Topic for discussion –
1) National
Vs International Selling strategies 2) Critical Analysis of Brand Image 3) How Brand
Reputationand pubic Image can contribute to success of economy.
78
INTERNATIONAL FINANCIAL MANAGEMENT
Course outcomes:
22MBAFM421.1 Demonstrate the importance of International Financial system and its impact on
international business
22MBAFM421.2 Analyze the Balance of Payment Statement and its impact on inflow and outflow of funds
22MBAFM421.3 Interpret the type of foreign exchange transactions and differentiate them in foreign
exchange markets
22MBAFM421.4 Examine the various sources of finance in International Financial Market
22MBAFM421.5 Appraise the various foreign exchange rate forecasting techniques
22MBAFM421.6 Design international parity relationships
22MBAFM421.1 2 2 1 2 - 2 2 3 2
22MBAFM421.2 2 2 1 3 1 - 2 2 2
22MBAFM421.3 2 2 - 2 - 2 2 2 -
22MBAFM421.4 1 2 1 2 1 2 2 2 2
22MBAFM421.5 - - 2 2 - 1 2 3 2
22MBAFM421.6 2 - 1 2 1 1 1 2 2
MODULE-1 Insights into International 22MBAFM421.1 8 Hours

Financial System
Importance, rewards and risk of international finance, Goals of MNC-International business methods,
Exposure to international risk, International monetary system- The Exchange Rate Regimes, International
Liquidity, The Adjustment Process the Currency blocks and unions like the Economic and Monetary Union
(EMU) and European Currency Union (ECU), Multilateral financial institutions: International Monetary Fund
(IMF), World Bank, European
Bank for Reconstruction and Development (EBRD), European Investment Bank (EIB), Global Environmental
Fund (GEF).(Only Theory)
Skill Development Case study on The Great Depression in the US and impact on Indian EconomicCrisis
Activity
MODULE-2 International Flow of funds & 22MBAFM421.2/ 8 Hours
Preparation of Balance of Payment 22MBAFM421.6
Statement
Balance of Payments (BOP), Fundamentals of Balance of Payments (BOP), Accounting components of BOP, Factors
affects international trade and capital flows, agencies that facilitate international flows, BOP equilibrium and
disequilibrium, Trade deficits, capital account convertibility. (Theory and Problems)
Skill Development Case study on Exchange Rate Regimes
Activity
MODULE-3 Operations in Foreign Exchange 22MBAFM421.3 8 Hours
Markets
Functions and Structure of foreign exchange markets, foreign exchange market participants, types of
transactions and settlement dates. Exchange rate quotations, Nominal and Real and effective exchange
rates
(NEER, REER), Determination of exchange rates in spot market, in forward market, Cross rates, Arbitrage
profit in foreign exchange markets, Exchange Rate behaviour, SWIFT mechanism. (Theory and Problems)
Skill Development Indian Rupee Finally Managed Float:
Activity
MODULE-4 International Financial Markets 22MBAFM421.4 8 Hours
and Instruments
Foreign portfolio investment, International Bond and equity market, GDR, ADR, Global registered shares, cross
listing
of shares, international financial instruments- Foreign bonds and euro bonds, global bonds, floating rate
notes, zero
79
coupon bonds, International money market, International banking services, correspondent bank, representative
offices,
foreign branches, forward rate agreements. (Only Theory)
Skill Development Activity Indian Rupee against USD over different Time Frames:

MODULE-5 International Parity 22MBAFM421.5 8 Hours
Relationship
and Forecasting of Exchange rates
Measuring exchange rate movements, exchange rate equilibrium, factors effecting foreign exchange rate,
forecasting foreign exchange rates, interest rate parity, purchasing power parity and international fisher
effects,
covered interest arbitrage. (Theory and Problems)
Skill Development Activity Currency Fluctuations and Its Impacts-A case of RIL and Facebook:
Marks Distribution
Test (s) MCQ’s
Assessment
(s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
L1 Remember 5
L2 Understand 5
L3 Apply 15
L4 Analyze 10
L5 Evaluate 10
L6 Create 5
https://www.youtube.com/watch?v=LuhOWKX4yoQ
https://www.youtube.com/watch?v=Zjo9ZwEuL9o
https://www.youtube.com/watch?v=9nSZV26OoWM
https://www.youtube.com/watch?app=desktop&v=VQopRK3wqok
https://www.youtube.com/watch?v=n0yKX7fFBjQ
https://courses.lumenlearning.com/boundless-ushistory/chapter/the-great-
depression/
https://en.wikipedia.org/wiki/1991_Indian_economic_crisis#:~:text=India's%20economic%20problems%20s
tar ted%20worsening,on%20a%20large%20fiscal%20deficit
https://books.google.co.in/books?id=9UgibWFSCSIC&pg=PA88&lpg=PA88&dq=exchange+rate#v=onepage
&q=exchange%20rate&f=false
https://www.extravelmoney.com/blog/how-are- foreign-exchange-rates-in-india-determined/
https://www.bookmyforex.com/blog/1-usd-to-inr-in-1947-2019/
https://www.financialexpress.com/industry/deal-in-local-currency-a-win- win-for-jio-
facebook/1936998/
 Impact of The Great Depression on Indian Economy
 Evolution of Block chain – scope in India
 Analyze the Exchange rate regimes of 5 countries
 Analyzing the Devaluation of currencies with Dollars
 IPO analysis of national and international markets
80
FINANCIAL DERIVATIVES AND RISK MANAGEMENT
Course outcomes:
22MBAFM422.1 Demonstrate the basic risk management principles, the conceptual and practical
framework of the functioning of the derivative markets.
22MBAFM422.2 Apply Risk management techniques by using futures and Forwards
22MBAFM422.3 Analyse Risk management techniques by using Options
22MBAFM422.4 Illustrate Risk management techniques by using Swaps
22MBAFM422.5 Evaluate the concept of Credit risk and Value at Risk
22MBAFM422.6 Create different strategies using derivative instruments
22MBAFM422.1 2 2 2 2 2 2 1 2 3
22MBAFM422.2 3 1 2 2 2 1 2 2 -
22MBAFM422.3 2 2 3 3 3 2 1 3 -
22MBAFM422.4 2 2 - - - 2 3 2 3
22MBAFM422.5 - 2 1 2 1 1 1 3 2
22MBAFM422.6 - 2 1 2 1 2 1 2 2
MODULE-1 Introduction to Risk 22MBAFM422.1 8 Hours

Risk Vs uncertainty, types of risk, Risk management process. Derivatives: Derivatives Products -
Classification of
Derivatives- Participants in Derivative Markets- Evolution of Derivatives- Functions of Derivatives Markets-
Misuseand Criticism of Derivatives. (Theory)
Skill Development Case study on risk enhancement to esg perspectives
Activity Study /Applications
MODULE-2 Risk Management using futures & 22MBAFM422.2/22M 8 Hours
forwards BAFM422.6
Introduction- Forward Contract-Futures Contract- Differences - Specifications of Futures Contract-
Commodityfutures, Index futures interest rate futures, Forward rate agreement, Forward Market
Commission Mechanics of
buying &selling futures, Margins, valuation of futures, valuation of long and short forward contract. Hedging
usingfutures, arbitrage opportunities. (Theory & Problem)
Skill Development Case study on futures contract success and failures
Activity Study /Applications
MODULE-3 Risk Management using Options 22MBAFM422.3 8 Hours
Types of options, option pricing, factors affecting option pricing, mechanics of options- stock options-
options on stock index- options on futures – interest rate options. Concept of exotic option, call and put
options on dividend and non-dividend paying stocks put-call parity- Hedging & Trading strategies involving
options, valuation of option: basic model, one step binomial model, Black and Scholes analysis, option
Greeks.
Arbitrage profits in options. .(Theory & Problem)
Skill Development Case study on options wiley.com
Activity
MODULE-4 SWAP 22MBAFM422.4 8 Hours
Concept nature evaluation and features of Swap. Types of financial swaps-Interest Rate swaps, Currency swap,
Debt
Equity swap, Commodity swap and Equity Index swap. (Theory & Problem)
Skill Development Case study on swaps with reference to currency and interest
Activity
MODULE-5 Credit risk Management & 22MBAFM422.5 8 Hours
Control: 81
Bond prices and the probability of default, Historical default experience, ways to mitigate Credit risk, Credit
default swaps, Total return swaps, Credit spread options, Collateralized debt obligation. Value at Risk (VAR)-
Measure, Historical simulation, Model building approach, linear approach, Quadratic model, Monte Carlo
simulation, Stress testing and Back Testing. algorithm-trading (Theory & Problem)
Skill Development Activity Case study on credit management and risk control
Marks Distribution
Test (s) MCQ’s
Assessment
(s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
L1 Remember 5
L2 Understand 5
L3 Apply 15
L4 Analyze 10
L5 Evaluate 10
L6 Create 5
Text Books:
1.Options Futures & Other Derivatives - John C. Hull, 10/e, Pearson Education,
2018.2.Options & Futures- Vohra& Bagri, 2/e, TMH, 2017.
3.Derivatives- Valuation & Risk Management – Dubofsky & Miller, Oxford University Press, 2006.
Reference Books:
1. Financial Derivatives – Mishra V, Excel Books.
2. Derivative and Risk management, Sundaram Janakiram, Pearson, 2011.
3. Financial Derivatives – S L Gupta, Prentice Hall India Learning Private Limited, 2017.
4. Derivatives & Risk Management by Rajiv Srivastava (Author), Oxford University
5. Derivatives and Risk Management,4th Edition by N R Parasuraman (Author),

McGrawHill Education (India) Private Limited 2021
 https://www.youtube.com/watch?v=h1b84blir_c
 https://www.google.com/search?q=video+on+futures+and+options&rlz=1C1JJTC_enIN979IN980&oq
=vid eo+on+futures+&aqs=chrome.1.69i57j33i160l3.11194j0j7&sourceid=chrome&ie=UTF-
8#fpstate=ive&vld=cid:b59611ce,vid:oZ12CvQh7tM,st:0
 https://zerodha.com/varsity/chapter/introduction-to-options/
 https://www.khanacademy.org/economics-finance-domain/core-finance/current-
economics/credit- crisis/v/credit-default-swaps
 https://www.youtube.com/watch?v=DVe3TMUDSDw
 https://erm.ncsu.edu/library/article/enhancing-risk-insights-by-integrating-esg-perspectives
 https://www.jpmcc-gcard.com/wp-content/uploads/2016/12/UPDATED-1123-Brief-Case-Studies-
on- Futures-Contract-Successes-and-Failures.pdf
 https://onlinelibrary.wiley.com/doi/abs/10.1002/rfe.1143
 https://www.bauer.uh.edu/rsusmel/7386/Case%20-%20IBM%20WB%20Swap.pdf
 https://scholar.google.co.in/scholar?q=Case+studies+on+credit+risk&hl=en&as_sdt=0&as_vis=1&oi
= scholart
82
 Scope of derivative tools in Indian stock market.
 Analyze the commodity market in India
 Analyzing Hedging scenarios with Indian stock brokers
 Design the working model of bonds
 Measure the volatility of Indian stock Market using VaR
83
ORGANISATIONAL DESIGN AND DEVELOPMENT

Course outcomes:
22MBAHR431.1 Illustrate insights of planned change using the theoretical principles of organization
development.
22MBAHR431.2 Examine the relationship between contracting and diagnosing the problem behind
OD process.
22MBAHR431.3 Identify and evaluate, and create models of change Management.
22MBAHR431.4 Evaluate OD and HR Intervention principles in a variety of contexts and in an
ethical manner.
22MBAHR431.5 Create various components and constraints involved in change management, Special
applications of OD in the organization.
22MBAHR431.6 Analyze the role of OD practitioners.
22MBAHR431.1 3 2 - 2 1 2 3 - 3
22MBAHR431.2 3 - 2 3 2 - 2 3 3
22MBAHR431.3 3 3 3 2 2 2 1 2 -
22MBAHR431.4 2 2 3 - 3 3 - 2 2
22MBAHR431.5 3 3 - 3 2 2 3 3 2
22MBAHR431.6 - 2 2 3 2 1 2 2 2
MODULE-1 INTRODUCTION TO 22MBAHR431.1 8 Hours

ORGANIZATIONAL DESIGN &
DEVELOPMENT:
Definition, growth and relevance. General model of planned change, different types of planned change and critique of
planned change. Types of organization structure. OD practitioner role, competencies andprofessional ethics.
Skill Development There are a number of circumstances when facilitation is the most appropriate technique to
Activity use. For example, when a group needs to resolve a problem and the facilitators skills could
improve the process. You may also use it as a learning tool by facilitating the group through a
content and process review.
Read: Why facilitate - James Traeger
Watch: Playful inquiry - Robyn Stratton Berkessel
Listen: Being over doing - Michelle Howard
Text Book Text Book 1: 1.2, 1.3, 1.4

MODULE-2 OD PROCESS 22MBAHR431.2 8 Hours
and
22MBAHR431.3
Initiating OD relationship, contracting and diagnosing the problem. Diagnosing models, open systems,
individual level group level and organizational level diagnosis; Designing OD interventions: Technostructural
interventions: - Structural design, downsizing, reengineering, employee involvement.
Skill In group or team situations, coaching skills can be used to help them work through change,understand
Development their interactions and behaviors, and look at the way the work together. In
Activity particular, coaching can help teams and groups look at how they undertake challenging
84
conversations, manage decision making and discuss and work with difference.
Read: Is coaching OD? - Beverly Scott, Lisa Murrell, Andrea Zintz, Denny Gallagher
Watch: Core coaching skills self-assessment - Good Practice
Listen: How to ask better questions - David Marquet
Text Book Text Book 2: 2.2, 2.3,2.4
MODULE-3 CHANGE MANAGEMENT 22MBAHR431.4 8 Hours
Introduction to organizational change: Nature of change, forces of change, reinventing Kurt Levin, organizational
routines and mental models, change need analysis, content of change, building capability for change, providing
leadership to change, action research and dialogue, types of change, organizational vision, cultural change, strategic
planning, creating support systems and managing transition, process
oriented strategies and competitor-oriented strategies and customer oriented strategies.
Skill Development You can act as a mirror, reflect back what leaders are saying or intending to say and
Activity provide challenge. By noticing what is happening and sharing insights with others you can
enable individuals and groups to improve their effectiveness.
Read: Delta Consulting Group: effective team model - Good Practice
Watch: Video review for the five dysfunctions of a team - Patrick Lencioni
Listen: Building effective teams: where do you start? - Deloitte
MODULE-4 HR AND STRATEGIC 22MBAHR431.5 8 Hours
INTERVENTIONS
HRM Interventions: - performance management, goal setting, performance coaching, appraising and rewarding.
Career planning, workforce diversity interventions, wellness and work-life balance, Strategic interventions:
Competitive strategies, collaborative strategies, organizational transformation, culture
change.
Skill Development However, throughout the life of a project, you may need to use both technical skills such as
Activity planning, scheduling, cost management and the skills and behaviors requiredincluding effective
leadership, communication, influencing and impact, conflict management and coaching.
Read: Project management overview - Good Practice
Watch: Quality improvement project management - NES Quality Improvement Zone
Listen: Remote project management and distributed agile teams - PM for the
Masses, Johanna Rothman and Mark Kilby
MODULE-5 SPECIAL APPLICATIONS OF OD 22MBAHR431.6 8 Hours
OD in IT & ITES organizations, service sector, and public sector and future directions in OD. Case study
on OD interventions.
Skill Development Case study: Analysis of Toyota Motor Corporation By: Thembani Nkomo
Activity
Marks Distribution
MCQ’s
(s) Assessment (s)
25 15 10
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
85
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Suggested Learning Resources:Suggested case studies:
1. Organizing for Success, pg no 321, Managing Organization, Shridhar Bhat,Himalaya Publishing
house.
2. Pitfalls of Micro-Managing Model of Business: Tutorial Point
3. Managing Change: Open Your Organization to Honest Conversations,HBR Review, Dina
Gerdeman, 2020.
4. Goal Setting, Managing Organization, Shridhar Bhat, Himalaya Publishing house.
5. Strategic Interventions, MC Graw Hill, Raymond Noe.
6. Case Studies in Different sectors: Employee Training, MC Graw Hill- Raymond Noe.
Text Books:
1. The Roles of Organization Development, Annamaria Garden , Routledge; 1st edition, 2020.
2. Organization Development: Behavioral Science Interventions For Organizational Improvement ,
French Wendell L . Pearson Education; Sixth edition, 2017.
3. Organizational Theory, Design and Change, Gareth R. Jones, Pearson Education; Seventh edition, 2017.
4. Cases and Exercises in Organization Development & Change-Edited by:Donald L. Anderson Publisher:
SAGE Publications, Inc. Publication year: 2012 Online pub date: December 19, 2014
Reference Books:
1. Organization Development: A Practitioner's Guide for OD and HR, Linda Holbeche , Kogan Page; 3rd edition
2021.
2. Organization Development: The Process of Leading Organizational Change, Donald L.
Anderson, SAGE Publications India Pvt Ltd (15 September 2021).

 https://work.chron.com/interpersonal-skills-od-practitioner-23137.html
 https://learn.nes.nhs.scot/40918

1. https://www.td.org/talent-development-glossary-terms/what-is-organization-development
2. https://www.studocu.com/en-us/document/university-of-oregon/organizational-development-and-
change-management/chapter-03-the-organization-development-practitioner/4298641.
3. analysis_of_toyota.pdf (harvard.edu)

1. Read this research article and illustrate on how culture is affecting OD. E. Schein, “Taking Culture Seriously in
Organization Development: A New Role for OD” (working paper no. 4287–
03, MIT Sloan School of Management, Cambridge, Mass, 2003).
86
2. Present in the class on how Techno Structure Interventions work for Flipkart. Refer- Riann Singh& Shalini
Ramdeo, 2020. "Case Studies on Techno-Structural Interventions," Springer Books,in: Leading Organizational
Development and Change, chapter 22, pages 483-497, Springer and
https://www.slideshare.net/NishantSingh51/flipkart-techno-structural-intervention.
3. How in Adobe and Intuit – applying 7s framework of change management works well onchange
management. https://changemanagementinsight.com/short-case-study-on-change- management/.
4. Have a group discussion on how Pharma Corp, a pharmaceutical company, aimed to cultivate aculture of
health and wellness among their employees. https://www.corporatewellnessmagazine.com/article/the-
employee-wellness-case-studies-that- will-inspire-you.
5. https://ivypanda.com/essays/organizational-development-case-study/ Read the case and answeron how
OD applications for 2023 can be implemented for this case.
87
LEADERSHIP IN THE DIGITAL ERA

Course outcomes:
22MBAHR432.1 Demonstrate an integrated awareness of how to lead in the digital age linking
leadership to globalization.
22MBAHR432.2 Develop applicable approaches necessary to become effective digital leaders and for
leading in cross-cultural environments.
22MBAHR432.3 Determine the concept of adaptability, agility and mobility in driving digital changes
within the organizational settings.
22MBAHR432.4 Explain the role of effective leadership in driving organizational digital strategy.
22MBAHR432.5 Illustrate how to transform traditional organizations into new learning or intelligent
organization model.
22MBAHR432.6 Evaluate complex ideas, concepts and issues relating to future leadership and develop
practical, ethically informed leadership skills that can be applied in the digital space.
22MBAHR432.1 1 - 2 2 1 2 3 2 3
22MBAHR432.2 - 2 2 - 2 3 2 3 3
22MBAHR432.3 1 - 3 2 - 2 3 - 3
22MBAHR432.4 2 2 3 - 3 - 1 2 2
22MBAHR432.5 - 3 2 3 2 2 - 3 -
22MBAHR432.6 2 - 2 3 2 1 2 2 2
MODULE-1 Introduction to Digital Leadership 22MBAHR432.1 8 Hours

Digital Development –MOOREs law-Definition and theories of digital leadership, difference between traditional
leadership and digital leadership- digital age - the concept of organisational ambidexterity- levels in innovation
exploitation and exploration. Sustainable and adaptive leadership and leadership/follower effectiveness-the
sustainable and adaptive leadership/followership model’.
Followership effectiveness and cultural intelligence - as a competency of effective leaders/followers.
Skill Development Theories of digital leadership, difference between traditional leadership and digital
Activity leadership.
Text Book Text Book:1 1.1,1.2,1.3,1.4,1.5

MODULE-2 Change in Leadership in Digital Era 22MBAHR432.2 8 Hours
Understanding ESG and Sustainability Issues for Leadership -Understanding Business Environment - Leadership
Communication - Finance for Decision Making 4. Unleashing Leadership Potential - Essentials of Marketing for Leaders
- Strategy for Leaders - Data Driven Decision Making- Taxonomy of positive (effective) vs negative (ineffective)
leadership behaviors.-How can leadership behaviors be generalized and used anywhere andanytime?-A novel approach
to digital leadership -withhands-on tactics, techniques and sets of characteristics or behaviors - Contemporary
leadership - Values-based Leadership
- Transformational Leadership -Authentic Leadership.
Skill Development Examples of novel approach to digital leadership -withhands-on tactics, techniquesand sets of
Activity characteristics or behaviors
88
MODULE-3 Cultural Intelligence, a Competenciesof 22MBAHR432.3 8 Hours
Effective Leaders and
22MBAHR432.4
-Evolution of CQ’s dimensions over time-Challenges and critique of CQ-Considering culture within cultural
intelligence-The Douglasian Cultural Framework (DCF) and the difference between DCF and national culture-
Essential Skills and Competencies 1. New Technologies and Impact on Operations and Supply Chain 2. Role of
Agile in Digital Transformation 3. Predictive Analytics 4. Management
of Change 5. HR Analytics 6. Strategies for Platform Businesses. Creativity and Innovation for Leaders.
Skill Development 1. Stereotype vs. Generalization: Ask the group about what they think the differences are
Activity between stereotypes and generalizations. When are generalizations helpful? When do they
become stereotypes?
2. My own culture: Ask participants to describe/discuss the culture(s) from which
they come and to talk about the impact that this has on how they perceive the world, act
and what they expect.
Text Book Text Book:2 4.1,4.2,4.3,4.4,4.5,4.9
MODULE-4 Framework for Digital Leadership 22MBAHR432.5 8 Hours
Transformation
Digital leadership and organizational sratetgy. Different strategies that digital leaders can harness to become successful
including organizational ambidexterity, digital dexterity, digital project management, and managing virtual teams.
The backside of digitalization - Critical learnings: virtual, holistic and networked
hubs.
Skill Development Explanation with example on different strategies that digital leaders can harness tobecome
Activity successful including organisational ambidexterity, digital dexterity, digital
project management
MODULE-5 Learning Organization a n d Digital 22MBAHR432.6 8 Hours
Leadership
‘The learning organisation’ -knowledge management and innovation - the role of leadership in
organisational re-design, leading digital initiatives, entrepreneurship, developing innovation culturewithin the
organisations and adapting policies and procedures to the new organisational set-up.
Skill Development 1. Describe your temperament with three adjectives. Choose the ones that describe you
Activity best. Suggest three adjectives that others use to describe your temperament. Go
through each of the adjectives identified in the above two questions and see if each one
is because of (or how much each one is driven by) Genetic Inheritance, Physical
Attributes, Life Experiences, or Environmental Conditions.
2. How does each of the temperamental factors affect you on a personal level?
3. How does each of the temperamental factors affect you on a leadership role level?
Which of these factors do you want to change and why? Think about each of the
questions in detail and try discussing them with a friend to
maximize the learning opportunity.
89
Marks Distribution
MCQ’s
(s) Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Leadership and Workplace Culture in the Digital Era-Ebtihaj Al- A'ali, Meryem Masmoudi-Release Date:
October, 2022.-Copyright: © 2023 |Pages: 287-DOI: 10.4018/978-1-6684-5864-8-- ISBN13:
9781668458648|ISBN10: 1668458640|EISBN13: 9781668458662
2. Digital Leadership: Changing Paradigms for Changing Times by Eric Sheninger, Sage Publishing Books from same
Author: Eric Sheninger- Sage Publishing. ISBN-9781544350837- pages 288-Year of Publication -2019.
3. Process! How Discipline and Consistency Will Set You and Your Business Free (The EOS Mastery Series)
Hardcover – September 27, 2022-by Mike Paton (Author), Lisa González (Author).
Reference Books:
1. HBR's 10 Must Reads on Leading Digital Transformation-Written by: Harvard Business Review Narrated by:
Brian Holden-©2021 Harvard Business School Publishing Corporation (P)2021 Ascent Audio.Series: HBR's 10
Must Reads series-Unabridged Audiobook Categories: Business &Careers
2. The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, 1st Edition Ram Charan ·
Raj B. Vattikuti --Oct 2022 · Gildan Media · Narrated by Walter Dixon-2022.
 https://www.youtube.com/watch?v=BjZXRs6fAkA
 https://www.youtube.com/watch?v=57XyhnM5V2Q
 https://www.youtube.com/watch?v=OqWnotLCjEg
 https://www.youtube.com/watch?v=bk4ERJ3MkCE
Web links for class room activities:

1. https://www.youtube.com/watch?v=SCyQYflX8Og&list=PLHElTmMSJiqmlGjFwWSfIOZd87HkL 3eIy
2. https://www.youtube.com/watch?v=SCyQYflX8Og&list=PLHElTmMSJiqmlGjFwWSfIOZd87HkL3eIy
90
1. What are the 10 Key Practices that can make a Successful Digital Leader in 2023. https://quixy.com/blog/10-
key-practices-digital-leader-in-2023/
2. How do you asses digital competencies? What are the six core disciplines to be concentrated on?
https://blog.nacdonline.org/posts/four-exercises-digital-readiness.
3. Explain how Cultural Intelligence, a Competencies of Effective Leaders play a vital role for today’s
organisations. Have a GD and come to a consensus.
4. Create a Model for goal oriented Digital Leaders in manufacturing sector.
5. Identify the role of leadership in digital learning organizations.
https://www.researchgate.net/publication/370818207_The_Role_of_Leadership_in_Digital_Learning_Org
anizations.
91
BUSINESS PROCESS IMPROVEMENT
Course outcomes:
22MBAOM441.1 Evaluate BPI as a technique in business decision making.
22MBAOM441.2 Analyze Process discovery models and industry practices to support a
company’s strategic objectives.
22MBAOM441.3 Apply new or improved innovative business processes from gap analysis
through process design in support of a company’s strategic objectives in a
socially responsible manner.
22MBAOM441.4 Analyze the key business processes that drive the value chain of an
organization throughout the entire product lifecycle.
22MBAOM441.5 Evaluate appropriate information and other technologies, both existing and
emerging, in developing business processes and business models.
22MBAOM441.6 Evaluate the modelling tools and their capabilities.
22MBAOM441.1 3 1 1 1 3 3 2 3 2
22MBAOM441.2 3 2 2 2 2 3 2 2 2
22MBAOM441.3 3 2 2 2 2 3 2 2 2
22MBAOM441.4 3 2 2 2 2 3 2 2 2
22MBAOM441.5 3 2 2 2 2 3 2 2 2
22MBAOM441.6 3 - 1 2 3 3 2 2 2
MODULE-1 INTRODUCTION 22MBAOM441.1 8 Hours

Background, history, concepts of BPM. BPM as a management Discipline versus a methodology. Possible
benefits while practicing BPM. Organizational performance. BPM Process, BPM life cycle-Process
identification, Process architecture.
Skill Development Activity Watch You Tube

Video on
Business Process
Management
MODULE-2 PROCESS DISCOVERY AND 22MBAOM441.2 8 Hours
MODELLING
Process discovery – Objectives, Approaches, techniques, strength and weakness of various techniques,
Process Modeling -Process, Principles, Process modeling technique and tools, identifying value chain, value
stream, Process classification framework, Different ways to express process knowledge, Maps Vs Models,
Different types of diagram, Modeling Pitfall.
Skill Development Watch You Tube Video on Setting of Process Discovery
Activity

MODULE-3 PROCESS IMPROVEMENT 22MBAOM441.3, 8 Hours
(ANALYSIS AND DESIGN)
Process analysis - Concept, stages, Techniques qualitative and quantitative analysis, Process design principles.
Characteristics of a well- designed process. Different tools, techniques of process improvement.
Skill Development Activity Watch You Tube Video on BPI Methodologies and Tools

MODULE-4 PROCESS MEASUREMENT 22MBAOM441.4, 8 Hours
22MBAOM441.5
92
Process measurement, Concepts, Principles, Dimensions of process performance measurement. Validation of
measurement data. Manage by measurement. Defining a tops-down measurement system. Defining
organizational, process and activity level measures. Measurement techniques, tools, Different methods of
process measurement. Different methods to define specific metrics.
Skill Development Activity Watch You Tube Video on Business Process Measurement.
TEXT BOOKS Text Book 1:9
MODULE-5 BUSINESS PROCESS 22MBAOM441.6 8 Hours

TECHNOLOGIES
Capabilities of modeling tools and support for different notations. Standalone process modeling tool versus
an enterprise modeling tool. Capabilities and use of process simulation. The concepts, design and capabilities
of BPMN. (Business Process Model and Notation).
The concepts, design and functional capabilities of a BPMS. analytical and executable models’ creation.
Skill Development Activity Watch You Tube Video on Business Process Technologies

Marks Distribution
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1. Mathias Weske, “Business Process Management – Concept Language and Architecture”, Springer, 2019.
2. Marlon Dums, Marcello la rosa ; Fundamentals of Business process management; Springer 2018.
3. The Basics of Process Improvement”, Productivity Press, 2016.
4. Smith and Fingar; Business Process Management: The Third Wave; Meghan-Kiffer Press; 2015.
5. Spanyi, Andrew; More for Less: The Power of Process Management; Meghan-Kiffer Press, 2015.
Reference Books:
1) Franz and Kirchner; Value-Driven Business Process Management; McGraw-Hill; 2014.
2) Jeston and Nelis; Business Process Management: Practical Guidelines to
Successful Implementations; Routledge, 2011.
3) Silver, Bruce; BPMN Method & Style, 2nd Edition; Cody-Cassidy Press; 2011.
4) Poires & Charles, “Business Process Management Applied”, Cengage 2011.
93
 http://www.apqc.org
 http://supply-chain.org
 http://www.value-chain.org/en/cms/1960/
 https://youtu.be/H8kdXXq-pGU
 https://youtu.be/yMk62frV-7I
 https://youtu.be/creyvNYr-e4
 https://youtu.be/xl4CXg9FB2c

 Quizzes & Assignments on recent trends in BPI
 Video demonstration of latest trends in Business Processes
 Organizing Group wise discussions on issues Business Processes.
94
PROJECT MANAGEMENT ESSENTIALS
Course outcomes:
22MBAOM442.1 Apply the project management framework including project management lifecycle,
knowledge areas and process groups and associated issues
22MBAOM442.2 Apply project management techniques for project selection; work breakdown structure;
cost, quality, time & budget optimization.
22MBAOM442.3 Identify methodologies for efficient project team performance
22MBAOM442.4 Examine business scenarios by using techniques for expediting and optimizing projects
22MBAOM442.5 Examine project risks for controlling project performance parameters
22MBAOM442.6 Develop Project Management Techniques
22MBAOM442.1 3 2 2 2 2 3 2 2 2
22MBAOM442.2 2 2 2 2 1 3 1 2 1
22MBAOM442.3 3 2 1 - 2 2 2 1 1
22MBAOM442.4 3 2 2 2 2 1 - 3 2
22MBAOM442.4 2 1 2 2 1 3 2 2 1
22MBAOM442.5 3 2 1 2 1 3 2 1 2
22MBAOM442.6 2 2 1 - 1 2 3 1 1
MODULE-1 Project Management Framework 8 Hours

Definition of project, Need for project management, Project life cycle, Project stake holders
Skill Development Activity https://www.pmi.org/learning/library#sort=relevancy&f:Indust

ries=[Transportation%20%26%20Infrastructure%5D%3FlastSe
archTermValue]
TEXT BOOKS Text Book 1:1.2, 1.3, 1.4, 1.13. 1.15, 1.16
MODULE-2 Project Management Parameters 8 Hours
Project Management Parameters: Scope, Time, Quality, Cost, Selection: Defining project scope Establishing
project priorities, Work break down structure, Process breakdown structure, Responsibility matrices Factors
influencing the quality of estimates, estimating guidelines for times, costs and resources, Macro and micro
estimating, Methods for estimating, Level of detail, developing budgets, Types of costs, Refining estimates and
contingency fund, Selection of project
Skill
Development https://www.knowledgehut.com/blog/project-management/project-management-
Activity case-study
TEXT BOOKS Text Book 1:2.2, 2.3, 2.4, 2.15

MODULE-3 Project Teams 8 Hours
Five stage team development model, Situational factors affecting team, building high performance
project teams, Managing virtual project teams, Project Management Maturity Model (PMMO).
Skill Development https://360pmo.com/project-lifecycle-selection-case-study

Activity
TEXT BOOKS Text Book 2:3.1, 3.3, 3.5, 3.7, 3.10

MODULE-4 Project Expediting 8 Hours
Gantt chart, PERT and CPM: Introduction, Development of Project Network, Time Estimation, Determination
of the Critical Path, (Numerical Problems), PERT Model, Measures of variability, CPM Model.
Crashing time cost trade off Crashing of projects, Cost analysis for project crashing, Project procurement
95
Skill Development https://www.officetimeline.com/blog/use-cases-for-the-critical-path-method
Activity
TEXT BOOKS Text Book 2:12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8, 12.9, 12.10
MODULE-5 Project Risk and Control Management 8 Hours
Risk concept, Risk identification, Risk assessment, Risk response development, Contingency planning,
Contingency funding and time buffers, Risk response control, and Change control management
Project progress & performance measurement and evaluation -Structure of a project monitoring
information system, Project control process, Monitoring time performance, Need for an integrated
information system, Progress monitoring indexes, Environment, Health and Safety(EHS) in Projects,
Ethical issues in Project Management.
Skill Development https://www.sciencedirect.com/science/article/pii/S221201731400351X/pdf
Activity

Marks Distribution
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember -
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) Clifford F Gray, Erik W. Larson & Gautam V. Desai, (2020). Project Management –The Managerial
Process (6th ed,). New Delhi : Tata Mc Graw Hill.
2) Prasanna Chandra, “Projects, Planning, Analysis, Selection, Financing, Implementation and
Review”,9th edition, Tata McGraw Hill, 2021
Essential Reading / Recommended Reading.

1. Project Management Body of Knowledge ( PMBOK), 6th edition by Project Management Institute, USA..
Website: www.pmi.org
2. Meredith, J.R. & Mantel, S. J. (2020). Project Management- A Managerial Approach. New Delhi. John
Wiley.
3. Nicholas J. M. & Steyn. H. (2019). Project Management for Business, Engineering and Technology.
New Delhi. PHI.
96
1. https://www.youtube.com/watch?v=uWPIsaYpY7U
2. https://www.google.com/search?q=project+life+cycle+in+project+management+in+video+t
utorial&sca
3. https://www.projectmanager.com/blog/risk-management-process-steps

 https://www.youtube.com/watch?v=5xwZg9P4VHk
 https://www.youtube.com/watch?v=tuGy4U3gjDQ
 https://www.youtube.com/watch?v=hIhTtzo0eBg
97
MANAGING ERP IN DIGITAL AGE
Course outcomes:
22MBADS451.1 Evaluate the evolution and applications of ERP
22MBADS451.2 Recommend the Business Process Mapping for ERP Module Design for small size
business
22MBADS451.3 Design ERP concepts and execution in project planning
22MBADS451.4 Illustrate Business Modeling version of ERP for Make to Order Companies;
Business Process Mapping for ERP Module Design
22MBADS451.5 Evaluate the module of Supply Chain Management in ERP related technology
22MBADS451.6 Formulate ERP integration with CRM and future direction of digital
transformation
22MBADS451.1 2 2 2 2 3 2 2 - 2
22MBADS451.2 2 3 - 2 2 3 3 2 -
22MBADS451.3 3 1 2 - 3 2 2 2 2
22MBADS451.4 2 2 2 - 2 2 - 2 3
22MBADS451.5 2 - 3 - 2 2 2 2 2
22MBADS451.6 1 2 2 2 2 2 2 - 2
MODULE-1 INTRODUCTION TO ERP 22MBADS452.1 8 Hours

Evolution of ERP; what is ERP? Features of ERP (Basic and advanced) Reasons for the Growth of ERP;
Evaluation of ERP; Various Modules of ERP; Advantage of ERP; ERP Architecture; ERP need analysis
Skill Video on ERP

Development
Activity
Text Book Chapter no. 3
MODULE-2 AN OVERVIEW OF ENTERPRISE 22MBADS452.2 8 Hours

Integrated Management Information; Business Modeling; ERP for Small Business; ERP for Make to Order
Companies; Business Process Mapping for ERP Module Design; Hardware Environment and its Selection for
ERP Implementation.
Skill Development Video on ERP
Activity
Text Book Chapter 3
MODULE-3 ERP IMPLEMENTATION LIFECYCLE 22MBADS452.3 8 Hours
Issues in Implementing ERP Packages; Pre-evaluation Screening; Package Evaluation; Project Planning
Phase; Gap Analysis; Reengineering; Configuration; Implementation; Team Training; Testing; Going Live;
End-User Training; Post Implementation (Maintenance Mode).
Selection of ERP Vendors
Vendors; Consultants and Users; In-House Implementation - Pros and Cons; Vendors; Consultants; End User.
Skill Development Video on testing and implementation
Activity
Text Book Chapter 5
MODULE-4 ERP AND RELATED TECHNOLOGIES 22MBADS452 .4 8 Hours
ERP and Related Technologies; Business Process Reengineering (BPR); Management Information System
(MIS); Executive Information System (EIS); Decision support System (DSS); Supply Chain Management.
ERP Market
Introduction, SAP AG, Baan Company, Oracle Corporation, People Soft, JD Edwards World Solutions Co,
System Software Associates, Inc. (SSA); QAD; A Comparative Assessment and Selection of ERP Packages and
Modules.
98
Skill Development Activity Video on SAP
Text Book Chapter no.7

MODULE-5 HOW ERP FIT INTO DIGITAL 22MBADS452 .5 & 8 Hours
TRANSFORMATION 22MBADS452 .6
Features of modern ERPs –Cloud ERPs - Integration of ERPs with CRM, IoT etc. – Need of Organizations to
evaluate their ERP – Reasons to change the existing ERP – Future Directions in ERP
Skill Development Activity Video on modern ERP
Textbook Chapter 9
Marks Distribution
Test (s) MCQ’s
Assessment (s)
25 20 5
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 9 7 -
L5 Evaluate 8 5 -
L6 Create - 3 -
Exam Marks
RBT Levels
Distribution (50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10
Text Books:
1) Manufacturing Resource Planning (MRP II) with Introduction to ERP; SCM; an CRM by Khalid Sheikh,
Publisher: McGraw-Hill (2022)
2) The Impact of Enterprise Systems on Corporate Performance: A study of ERP, SCM, and CRM System
Implementations [An article from: Journal of Operations Management] by K.B. Hendricks; V.R. Singhal;
and J.K. Stratman, Publisher: Elsevier (2007)
3) ERP and Supply Chain Management by Christian N. Madu, Publisher: CHI (2005)
4) Implementing SAP ERP Sales & Distribution by Glynn C. Williams, Publisher McGraw-Hill (2008)
Reference Books:
1) Enterprise Resource Planning - Alexis Leon, Tata McGraw Hill. (2002)
2) Enterprise Resource Planning – Diversified by Alexis Leon, TMH. (2009)
3) Enterprise Resource Planning - Ravi Shankar & S. Jaiswal , Galgotia (1999)
1) https://www.youtube.com/watch?v=iiY6Gvz8P10
2) https://www.youtube.com/watch?v=6qys-562kp4
3) https://www.youtube.com/watch?v=a4XIOjHhY9g
 Demonstration of decision support system in ERP.
 Demonstration of creating module design in Business Process Mapping.
 Video demonstration of latest trends in of ERP.
 Contents related activities (Activity-based discussions).
 For active participation of students, instruct the students to prepare ERP architectures.
 Organizing Group wise discussions on ERP Implementation in different companies.
 Seminars & workshops on ERP latest trends.
99
STATISTICAL MODELING USING R
Hrs / Week 2+2 Total Marks 100
Course outcomes:
22MBADS452.1 Estimate the dimensions of data visualization and dashboards using r
22MBADS452.2 Examine the Concept of data visualization using R
22MBADS452.3 Design Visualization with data cleaning concepts and execution.
22MBADS452.4 Derive the data on the given desktop tableau platform Audience analysis.
22MBADS452.5 Evaluate the data collected, design, sample and the find out alternative on the business
research problems.
22MBADS452.6 Develop report, charts and visualization.
22MBADS452.1 2 3 2 2 2 2 2 2 -
22MBADS452.2 3 2 3 2 2 2 2 1 2
22MBADS452.3 2 1 2 - 2 3 2 2 3
22MBADS452.4 3 2 3 1 2 2 2 3 2
22MBADS452.5 2 - 2 2 3 2 2 2 2
22MBADS452.6 2 2 2 3 2 2 - 3 3
MODULE-1 INTRODUCTION TO R 22MBADS452.1 8Hours

Installing R and R-Studio, downloading packages in R, using the R-Studio interface. Importing data into R –
text files, Excel, from other statistical software packages, from databases, and from the web, viewing data.
Arithmetic with R, Variable assignment, basic data types in R. Vectors, Matrices, Data frames and Lists.
Categorical data – factors, discretizing variables.
1) Creating R text files
2) Learning basics of R, data frames and lists.
3) Creating discretizing variables
Skill Development Activity Case study on statistical software packages.

Text Book Chapter 1
MODULE-2 INTRODUCTION DATA PREPARATION IN R 22MBADS452.2 8 Hours
AND DATA MANIPULATION IN R
Exploring raw data, basic data visualization through graphs, cleaning data, preparing data for analysis –
missing and special values, outliers and obvious values. The DPLYR package and the TBL class, Selecting and
mutating data – joining data with DPLYR, filtering and arranging data, Filtering based on factors,
summarizing data and the pipe operator, Group by and working with databases.
1. Creating basic graphs.
2. In data visualization- analysing the data and missing values.
3. Basics of data filtering – factors, facts, DPLYR.
Skill Development Activity Case study on visualization.
Text Book Chapter 2
MODULE-3 INTRODUCTION TO DATA VISUALIZATION IN 22MBADS452.3 8 Hours
R
Frequency tables and Cross-tabulation. Introduction to base graphics in R, different plot types, adding details
to plots, managing visual complexity, creating plot arrays. Advanced plot customization, other graphics
systems in R. The ggplot2 package, Grammar of Graphics, aesthetics, geometries, the qplot() function,
statistics in graphs.
1. Creating frequency tables.
2. Creation of cross tabulations.
3. Managing and learning graphics in R.
Skill Development Activity Case study on various graphs

Text Book Chapter 3 & 4
100
MODULE-4 INTRODUCTION EXPLORATORY DATA 22MBADS452.4 8 Hours
ANAYSIS IN R
Exploring categorical data, exploring numerical data, Descriptive Statistics – measures of central tendency
and variability. Exploratory Data Analysis using graphs
1. Exploring categories of data.
2. Learning data analysis.
3. Using graphs visualize the data in R.
Skill Development Activity Case study on data analysis using central tendency and variability.
Text Book Chapter 8
MODULE-5 INTRODUCTION STATISTICAL ANALYSIS AND 22MBADS452.5 & 8 Hours
STATISTICAL MODELING 22MBADS452.6
Testing of Hypothesis – t-test, Chi-Square test, ANOVA, Correlation. Simple Linear Regression, multiple
regression – assumption checking, model estimation and validation.
1. Test the Hypothesis
2. Apply tests- t-test, Chi-Square.
3. Use of statistical tools, ANOVA.
Skill Development Activity Video on dashboard visualization
Text Book Chapter 8
CIE Assessment Pattern (50 Marks – Theory and Lab)
Marks Distribution
Qualitative
RBT Levels Test (s) Lab
Assessment
25 05 20
L1 Remember - - -
L2 Understand - - -
L3 Apply 8 5 5
L4 Analyze 8 - 5
L5 Evaluate 9 - 5
L6 Create - - 5
Exam Marks
RBT Levels
Distribution (50)
L1 Remember --
L2 Understand 10
L3 Apply 10
L4 Analyze 10
L5 Evaluate 10
L6 Create 10

Text Books:
1.Research Methodology C R Kothari- Gaurav Garg 5E (499) New age international publishers (2023)
2. Wickham H., Grolemund G. (2016). R for Data Science: Import, Tidy, Transform, Visualize, and Model Data.
O’Reilly Media
Reference Books:
1. Research Methods: The Basics, Nicholas S. R. Walliman, Nicholas Walliman, Routledge (2021)
2. Cotton, R. (2013). Learning R: A Step-by-Step Function Guide to Data Analysis 1st Edition [Kindle
Version].
3. Knell, R. (2013) Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and
Programming in R. [Kindle Version].
4. Murray, S. (2013) Learn R in a Day. [Kindle Version].
1. https://onlinecourses.nptel.ac.in/noc22_ge08/preview
2. https://www.investopedia.com/terms/m/market-research.asp
3. https://www.youtube.com/watch?v=3iz-2iM4RFE
4. https://www.youtube.com/watch?v=oPjZK4Apgug&list=PLjVLYmrlmjGdmPrz0Lx7smkd0qIKHI
nOF
101
 Demonstration of creating statistical analysis.
 Video demonstration of doing research with different sectors like automobile, IT industries.
 For active participation of students, instruct the students to prepare exploratory graphs.
 Seminars on data science
102
22MBA43 – PROJECT WORK
Course Code: :22MBA43 Credits 11
L: T:P:S : : 0:0:11:0 CIE Marks 50
Exam Hours: :00 SEE Marks 50
Course outcomes:
22MBA43.1 Illustrate the methods of problem identification and approach to solve the
Problem
22MBA43.2 Develop proper synopsis.
22MBA43.3 Apply appropriately research methods and process.
22MBA43.4 Apply the concepts of research methodology learnt in the previous semester.
22MBA43.5 Evaluate the research problem through hypothesis testing.
22MBA43.6 Create a research report systematically
22MBA43.1 3 2 2 3 3 2 2 3 1
22MBA43.2 3 2 2 3 3 2 2 1 3
22MBA43.3 3 2 2 3 3 2 2 1 3
22MBA43.4 3 2 2 3 3 2 2 2 2
22MBA43.5 3 2 2 3 3 2 - 1 3
22MBA43.6 3 2 3 2 2 3 2 2 2
GENERAL GUIDELINES
 The project work shall be for a period of eight weeks immediately after the completion of
third semester end exams but before the commencement of fourth semester classes.
Students either on their own or in consultant with their Guides identify the problem for
his/her study according to their interest.
 On Finalization of the topic/problem, synopsis has to be prepared and submitted to the
guide.
 Synopsis should have problem statement, importance of the problem, objectives,
research design and expected outcome.
 Students can take up their project after getting their synopsis approved either by guide or
the expert team. Periodical review of the project undertaken to be reported to the Guide
and/or to Head of the department in person at the stated interval as given below.
General:
1. Continuous review with Respective guides is mandatory.

2. No two students shall work on the same research problem.
3. Choice of title / Research problem is completely open [In terms of choice and area]
andfreelance by nature.
Report:
1. Preliminary pages and the chapter separators [if any] and annexure (s) should not have page
numbers.
2. Preliminary pages should be strictly as per the formats attached or informed by the department
from time to time.
3. No header and footer [Project title, College name, Logo or pictures] are allowed.
4. Items given Italics within square brackets {i.e., [Student Name]}in the format(s) should be replaced
by the appropriate aspects.
5. Questionnaire(s), financial statement(s) or any other data collection instrument [Whichever is
applicable] used in the report should be given under Annexure(s).
6. Report should not exceed 70 pages.
7. Report should be printed in the A4 size sheet by allowing 1” margin on top and bottom 0.5’’gutter
margin and 0.5’’ margin from right.
8. Two copies of Hard Bound & CD to be submitted [One for Department and to student] as per the
format attached. [No spiral Binding allowed]
103
Evaluation:
 Internally the report would be evaluated by the panel of experts where internal guidewould be part
of evaluation.
 External evaluation would be executed by the expert from the other institution
/college/ industry proposed by the college in the form of viva-voce.
 Viva-voce is mainly concerned with the understanding of research process and the
appropriate use of the research methods in the real-life business problem(s).
 Data analysis part and the conclusion of the project carries more weight age in
evaluation of the report.
 Students may present their research findings in Seminars /Conference/ Technical/
Management Fests or publish their research work in Journals in association with their
Internal Guide and appropriate weight age would be given in internal evaluation.
FONT AND ALIGNMENT SPECIFICATION(S)
S.NO ITEM(S) SPECIFICATION(S)

1 Font [All the Times New Roman [Strictly No mix of fonts]
contents]
2 Text Body of the report: Times new Roman 12 pts, Justified.
Space: 1.15line spacing, before paragraph - 0 pts, after
the paragraph – 6 pts.
3 Chapter name All Caps, Centered, Bold and Sized to 16 pts.
4 Title of the chapter All Caps, Centered, Bold and Sized to 15 pts.
5 Sub Heading All Caps Left aligned Bold and Sized to 14 pts.
Level – I To be numbered with chapter number. [For Ex, 1.1, 1.2,
etc.]
6 Sub Heading All Caps Left aligned Bold and Sized to 13 pts.
Level – II To be numbered with chapter and sub heading
number. [For Ex,1.1.1, 1.1.2, 1.1.3 etc.]
7 Table(s) [1] Tables name should be given on top with unit of
measurement if any and numbered according to the
chapter and should be given in a single line. [Ex. Table
1.1 – Exploration of Respondents Occupation]
[2] Table should be centered
[3] Text content of table should be left aligned.
[4] Number content of table should be Right aligned
[5] Stubs to be Aligned left and bold.
[6] Captions to be aligned Center and bold.
[7] Total [Row, Column and Grand] to be bold faced.
[8] Source note is compulsory.
8 Chart(s), Graph(s), Name should be given on top along with unit of
Diagram(s), Flow- measurement, if any [Should be part of graph/Chart –
Chart(s), Picture(s) not as the part of your word document] numbered
according to the chapter and should be given ina single
line. [Ex. Chat/Graph/Picture 1.1 – Exploration of
Respondents Age]
CONTENTS OF THE PROJECT REPORT

 Cover page [To be prepared strictly as per the format given by the department]
 Inside page
 Certificate from the college / Institution. [To get from the Department]
 Declaration by the student [To be prepared strictly as per the format given
by thedepartment]
 Acknowledgement
104
 List of contents [Follow the format – from the department]
 List of tables [Follow the format –from the department]
 List of Diagrams
 Executive Summary: It is a one/two-page write-up of the entire project work of the
student. The reader of the project report should get a complete idea about the project
report at a glance. It should talk about the most important aspects of the research
work like the title of the project report work, objective, scope, data collection tools,
data analysis tools,major findings and suggestions.
 Chapter 1: - Theoretical Background of the study: This chapter should
bring the background of the study based on the title of the study and the
objectives. This chapter should introduce the topic of study.
 Chapter 2: - Industry Profile& Company Profile: This chapter should
introduce the industry to which the company belongs. For example: Infosys is a
company and IT is the industry to which Infosys belongs to.
 Chapter 3: - Research Methodology: This chapter should talk
about how theresearch study was undertaken.
 Literature survey (At least 10 research studies in the related areas)
 Research gap
 Statement of the Problem
 Need for the study
 Objective of the study
 Hypothesis
 Scope of the study
 Sampling size
 Sample Technique
 Data collection tools
 Statistical tools used
 Limitation of the study
 Chapter scheme.
 Chapter 4: - Data Analysis and Interpretation:
This chapter should mention the way in which the data was analyzed and interpreted.
This chapter should include arrangement of data in the form of tables with rows
and columns,table no., table title, table and analysis.
 Chapter 5: - Summary of findings, Suggestions and Conclusion: Findings are the
achievements of the objectives. It should be based on data analysis and data interpretation.
 Suggestions should state what can be done to solve the problem and how the solution canbe further
improved.
 Conclusion is summing up of the entire research project in a paragraph or two.
 Bibliography [To be prepared strictly as advised by the department]
 This should contain all the references done during the course of project reportpreparation. It
should be done in the following sequence.
 Books: Name of the Author, Title of the Book, Name of the Publisher,Edition, Year of Publication.
 Articles: Name of the Author, Title of the Article, Name of the Journal,Volume Number, Issue
Number, Year, Page Number (PP)
 Webliography: Name of the Author, Title of the article, retrieved onmm/dd/yy, from URL
 Annexure: This is the concluding part of the report and should include, the Datacollection tool,
technical details of the report, Complex tables, Glossary of newterms used in the report
 Questionnaire, if applicable.
 Statement(s), if any
Other General Guidelines:
 The project work should undergo plagiarism check before submission. The Project work will be of
8 weeks duration.
 The project report should be between 80-100 pages.
105
 The Project report shall be prepared using MS word using Times New Roman font sized 12 on a
page layout of A4 size with 1” margin on all the sides and 1.5 line spacing.
 2 Hard bound copies and 1 soft copy of the project report in a CD should be submitted to the
department.
 The student is required to appear for the Viva-voce exam and present their project report in front
of external faculty.
MARKS ALLOCATION FOR PROJECT REPORT
Evaluation by Internal Guide

S.NO. ASPECTS MARKS
1 Review Meeting – I & II [Synopsis Submission] 10

2 Review Meeting – III & IV [Finalization of Data Collection tools 10
& Data Analysis Mapping]
3 Review Meeting – V & VI [Data analysis] 10
4 Review Meeting –VII & VIII [Report Preparation & Draft copyReport] 20
Total 50
External Evaluation: - [Viva voce]

S.NO ASPECTS MARKS
1 Presentation skill 5
2 Communication skills 5
3 Subject knowledge 10
4 Objective of the study or methodology 10
5 Analysis using statistical tools and statistical Packages 10
6 Finding and appropriate suggestions 10
Total 50
106
PROJECT REPORT On PROJECT TITLE
By
Name of the student
USN
Submitted to
NEW HORIZON COLLEGE OFENGINEERING,
OUTER RING ROAD, MARATHALLI, BANGALORE
In partial fulfilment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Under the guidance of
Internal Guide
Designation
2022-2024
107
CERTIFICATE
This is to certify that Name of the student bearing USN , is a bonafide

student of Master of Business Administration course of the institute 2021-23, autonomous
program, affiliated to Visvesvaraya Technological University, Belgaum.
The project report on “Title of the project” is prepared by him under the guidance of Name of
the Internal Guide, in partial fulfilment of requirements for the award of the degree of Master of
Business Administration of Visvesvaraya Technological University, Belgaum Karnataka.
Signature of Internal Guide Signature of HOD Signature of Principal
Name of the Examiners with affiliation Signature with date
1. External Examiner
2. Internal Examiner
108
DECLARATION
I, Name of student, hereby declare that the project report titled “ ”with
reference to “Company Name” prepared by me under the guidance of Internal Guide with
designa tion faculty of M.B.A Department, New Horizon College of Engineering.
I also declare that this Internship is towards the partial fulfillment of the university regulationsfor
the award of the degree of Master of Business Administration by Visvesvaraya Technological
University, Belgaum.
I have undergone an internship for a period of eight weeks. I further declare that this report is
based on the original study undertaken by me and has not been submitted for the award of a
degree/diploma from any other University/Institution.
Signature of the Student:
place:
Date:
109
APPENDIX A
OUTCOME BASED EDUCATION
Outcome-based education (OBE) is an educational theory that bases each part of an educational
system around goals (outcomes). By the end of the educational experience each student should have
achieved the goal. There is no specified style of teaching or assessment in OBE; instead, classes,
opportunities, and assessments should all help students achieve the specified outcomes.
There are three educational Outcomes as defined by the National Board of Accreditation:
Program Educational Objectives: The Educational objectives of an engineering degree program

are the statements that describe the expected achievements of graduate in their career and also in
particular what the graduates are expected to perform and achieve during the first few years after
graduation. [nbaindia.org]
Program Outcomes: What the student would demonstrate upon graduation. Graduate attributes
are separately listed in Appendix C
Course Outcome: The specific outcome/s of each course/subject that is a part of the program
curriculum. Each subject/course is expected to have a set of Course Outcomes
110
MAPPING OF OUTCOMES
COURSE OUTCOME
PROGRAM OUTCOME
PROGRAM EDUCATIONAL
OBJECTIVES
DEPARTMENTAL MISSION
DEPARTMENTAL VISION
111
APPENDIX-B
GRADUATE PARAMETERS
Management Knowledge: Apply knowledge of management theories andpractices to

solve business problems for long term business sustainability.
Analytical: Foster analytical and critical thinking abilities for data-based decisionmaking.
Value Based Leadership: Develop value-based leadership in managementstudents.
Ethics: Ability to understand, analyze and communicate global, legal and ethicalaspects of
business.
Team work: Ability to lead themselves and others in the achievement of

organizational goals, contributing effectively to team environment.
Entrepreneurship & Lifelong Learning: Ability to develop entrepreneurshipspirit

among management graduates with the essence of lifelong learning.
Multidisciplinary: Promote multidisciplinary approach for problem solving bydeveloping

a sense of business acumen.
112
APPENDIX C
BLOOM’S TAXONOMY
Bloom’s taxonomy is a classification system used to define and distinguish different levels of
human cognition—i.e., thinking, learning, and understanding. Educators have typically used Bloom’s
taxonomy to inform or guide the development of assessments (tests and other evaluations of student
learning), curriculum (units, lessons, projects, and other learning activities), and instructional
methods such as questioning strategies. [eduglosarry.org]
***********
113

MBA 2022-24 3rd & 4th Sem

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Department of Management of Studies

Academic Year 2023-24

3rd and 4th Semester Scheme & Syllabus

1 Vision, Mission and Program Educational Objectives (PEO) 3-4

2 Program Outcomes (PO) with Graduate Attributes 5

3 Mapping of POs with PEOs 6

5 Scheme of Fourth Semester MBA 9-10

6 Syllabus of Third Semester MBA: 11-66

6.1: 22MBA31 Managing Digital Business

6.3: 22MBA** Major Elective 1

6.5: 22MBA** Major Elective 3

Appendix B Graduate Parameters 113

Appendix C Bloom’s Taxonomy 114

PROGRAM EDUCATION OBJECTIVES (PEOs)

MISSION PEO PEO2 PEO3 PEO4 PEO5

PROGRAM OUTCOMES (PO) WITH GRADUATE ATTRIBUTES

Management Knowledge: Apply knowledge of management theories and

Multidisciplinary: Promote multidisciplinary approach for problem solving by

3-Strong Correlation, 2- Medium Correlation, 1- Low Correlation

PROGRAM SPECIFIC OUTCOMES

4 PEC 22MBA** Major MBA 4 4 50 50 100

6 OEC 22MBA** Minor MBA 4 4 50 50 100

7 PCC 22MBA33 Internship MBA 0 0 4 0 4 50 50 100

Total 28 24 350 350 700

Consumer Psychology 3 Advanced Financial 22MBAFM323

Sl HR Elective Sl Operations Elective

Creating High Sustainable Operations 22MBAOM343

1 Text & Social Media 22MBADS351

2 PCC 22MBA42 Innovation & MBA 3 0 0 0 3 3 50 50 100

3 PEC 22MBA** Major MBA 3 0 0 0 3 3 50 50 100

4 PEC 22MBA** Major MBA 3 0 0 0 3 3 50 50 100

5 OEC 22MBA** Minor MBA 3 0 0 0 3 3 50 50 100

6 PCC 22MBA43 Project MBA 0 0 7 0 7 14 50 50 100

Total 22 29 300 300 600

2 Marcomms @ Work 22MBAMM412 Financial

Organization Business Process

 Subject shown in grey boxes will be offered in minor specialization respectively.

 Student will study 2 major subjects and 1 minor subject in IV semester.

MODULE-1 E-commerce and E-commerce 22MBA31.1 10 Hours

Skill Development Discuss on Digital Enterprises applications and Online Communities

Web links for classroom activities:

MODULE-1 INTRODUCTION TO SUPPLYCHAIN 22MBA32.1 10 Hours

Skill Development Intertwined SCM with IoT

Skill Development Activities Milk run in Logistics

Text Book Text Book 3: 8.1, 8.3, 8.5, 8.7,

Text Book Text Book 2: 10.1, 10.3, 10.5, 10.7,10.9

Web links and Video Lectures (e-Resources):

Activity-Based Learning (Suggested Activities in Class)/Practical-Based learning

MODULE-1 INTRODUCTION TO SALES & DISTRIBUTION 22MBAMM311.1 10

SEE Assessment Pattern (50 Marks – Theory)

MODULE-1 INTRODUCTION TO GLOBAL RETAIL 22MBAMM312.1 10 Hours

Skill Development Activities Self-study on the Application of Retail Theories

Text Book Text Book 2: 2.1, 2.2, 2.3,2.4

Skill Development Activities Self-study on Pricing strategies of various Retail stores

Text book 3 – 3.1,3.2,3.3,3.4,3.5

Text Book Text Book 4 – 4.1, 4.2, 4.3, 4.4

Text Book Text Book 4 – 4.5, 5.1,5.2,5.3

Web links and Video Lectures (e-Resources):

Activity-Based Learning (Suggested Activities in Class)/ Practical Based learning

MODULE-1 INTRODUCTION TO CONSUMERBEHAVIOUR & 22MBAMM313.1 10 Hours