Learning Activity Sheet

MEDIA AND INFORMATION LITERACY

MELCs: Cite of media an example of an issue showing the power of media and information to affect change

Objectives:
a) Determine how media and information affect change in society;
b) Identify the advantages and disadvantages of the internet in a given context; and
c) Give an issue that shows the power of media and information to affect change.

Definition of Terms
Challenges - Is something new and difficult which requires great effort and determination.
Cybercrime - Criminal activity or a crime that involves the internet, a computer system, or computer
technology.
Illegal Content - Any type of content that could be damaging to young people.
Opportunity - Is a set of situations that makes possible to do something
Power Media - power means the concentration of symbolic power in media institutions, particularly those of
television, radio, and the press.

Opportunities and Challenges in Media and Information

Opportunities and Challenges in Media and InformationDefinition of Terms

Challenges
Is something new and difficult which requires great effort and determination.
Cybercrime
Criminal activity or a crime that involves the internet, a computer system, or
computer technology.
Illegal Content
Any type of content that could be damaging to young people.
Opportunity
Is a set of situations that mak
Definition of Terms
Challenges
Is something new and difficult which requires great effort and determination.
Cybercrime
Criminal activity or a crime that involves the internet, a computer system, or
computer technology.
Illegal Content
Any type of content that could be damaging to young people.
Opportunity
Is a set of situations that mak
Media and other information providers play a central role in information and communication processes.
Nowadays, media become the common outlet of self-expression and creativity. Its huge influence spreads
speedily across the globe. The connection between technological advances and people’s connectivity created a
huge impact on the lives of today’s generation.
Media provide us with a variety of information however, harmful online effects are also rampant.
Activities such as pornography, defamation, infringement, bullying, identity theft, profile manipulation, and all
others are some of the harmful acts that can affect a peaceful living. Positive and negative impacts are both
products of media and information.

DAY 1
Activity 1: Analyze the illustration below and answer the given questions

Guide Questions:
1. What is the message in this cartoon?
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2. Is the situation about media depicted in the cartoon true in the Philippines? Why or why not?
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3. Does the cartoon show a challenge or an opportunity for media and information? Why?
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DAY 2
Activity 2: READ & COMPREHEND

POWER OF MEDIA TO AFFECT CHANGE

March 2016, TCC Group published an article by Charles Gaspar, entitled “How media Affects Social Change”
which reports the following: “Media and more importantly its ability to reach the public and provide commentary
has been present ever since the existence of a town crier. The tradition of oration has evolved to broadsheet,
books, radio, television, and now to the digital age.” In April 2016, the World Economic Forum published an
article titled 6 ways social media is changing the world that discussed six observations and predictions for the way
social media is changing the world from experts from the Global Agenda Council.

1. Across industries, social media is going from a “nice to have” to an essential component of any
business strategy.
2. Social media platforms may be the banks of the future.
3. Social media is shaking up healthcare and public health.
4. Social media is changing how we govern and are governed.
5. Social media is helping us better respond to disaster.
6. Social media is helping us tackle some of the world’s biggest challenges, from human rights violations to
climate change

10 Advantages and Disadvantages of Social Media for Society” enumerated the following:

Advantages: Disadvantages:
Connectivity Cyberbullying
Educate Hacking
Help Addiction
Information and updates Fraud and Scams
Promotion Security Issues
Noble cause Ruin Reputation
Awareness Cheating and Relationship Issues
Helps Gov’t and agencies fight crime Health Issues
Improves business reputation Social Media causes death
Helps in building communities Glamorizes Drugs and Alcohol

OPPORTUNITY
It is a set of situations that makes it possible to do something.
1. Economy
Economic actors need accurate and timely information to allocate resources efficiently, investors
and other groups increasing value and demand a governance monitoring role from the media. A free and
independent press can provide information and monitoring to the economic policy development process leading
to more effective economic policies. It can also reduce political risk and increase good governance- conditions
that are important for robust economic development. Media improves the efficiency of the economy by
providing actors more and better information with which make decisions and improving stability.
- Media enhances political coordination in the development of sound economic policy
- Media sector development can reduce political risk, increasing stability for higherrisk countries.
2. Education
In Sites Using Video
As we know from the recent ubiquity of online digital video, the video has become a compelling tool for
educational representation. students use it in their projects: teachers and pre-service teachers use it to study
pedagogy; and researchers use it for capturing and examining how learning happens, as they unfold.
3. Social
In today's world, media becomes as essential as our daily needs. Media of today is playing an outstanding role
in creating and shaping of public opinion and strengthening of society. Media is the sword arm of
democracy. Media acts as watchdog to protect public interest against malpractice and create public awareness.
4. Political
The political landscape has changed quite a bit in the last couple of decades. The internet has played a
large role in this transformation. Social media, in particular, is now a serious factor in political campaigns and in
the way people think about issues.

Candidates and their supporters constantly post their views on Facebook and Twitter. Each party has its own
pages, from which it broadcasts propaganda and requests for donations. Let’s look at some of the leading ways
that social media influences politics today.

5. News Around the Clock

One of the ways that social media has transformed politics is the sheer speed at which news, poll results and
rumors are shared. Whereas in the pre-internet days, people had to wait for the next newspaper or TV news show
to get the latest information, online news is a 24/7 phenomenon. Social media has taken this a step further.
While you can access news on many websites at any hour, most people spend more time on sites such as
Facebook and Twitter than they do on serious news or political websites. This means that you get all of the latest
trending news stories and opinions shared by your friends whenever you log on.
6. The Impact of Polls
Political polls are an important part of every campaign. They are often confusing, because you can often
find multiple polls with contradictory results posted on the very same day. As with other types of political news,
the internet has greatly increased the number of poll result as we see each day. Social media has accelerated this
even more. Not only do social media sites report the results of polls, you can actually participate in Facebook
polls. Polls results have a big influence on elections. This is true even if they are flawed. A poll can be a self-
fulfilling prophecy. For example, if people think one candidate is far ahead in the race, they might conclude
there’s no point in voting for the underdog. When people are posting the latest poll results on social media
throughout the day, there’s a great deal of pressure on candidates to pull ahead of their opponents.
7. Direct Interaction With Politicians
One of the positive effects that social media has on politics is the opportunity for voters to interact more
easily with candidates and elected officials. Traditionally, if you wanted to meet a politician or candidate, you’d
have to attend a live event. Not everyone is able to do this. With modern technology, it’s now possible to attend
virtual events where you can participate in live streaming events and interact with politicians and candidates.
8. Demographics and Targeting
Targeting is used throughout the advertising industry to make sure that ads and messages reach the right
audience. Politicians do this as well. In the age of social media, politicians and people running for office are
able to target their campaigns. If a candidate wants to address the concerns of women, college students,
retired people, Latinos or any other group of voters, they can now tailor their messages. Just as advertisers on
Facebook are able to use analytics and targeted advertising, so can candidates and politicians. Thus, if you
notice that political messages seem to be talking to you personally, this is no accident.

CHALLENGES
It is something new and difficult which requires great effort and determination. It includes Illegal Content,
Cybercrime, Copyright, Infringement, Identity Theft.
1. Illegal Content
It’s any type of content that could be damaging to young people, including: real or simulated violence
sexually explicit content illegal images of child sexual abuse content promoting hate based on race,
religion or sexual preference content instructing or promoting crime or violence content promoting violent
extremism content that advocates unsafe behavior like extreme dieting or drug taking the use of a computer as an
instrument to further illegal ends.
2. Cybercrime
Criminal activity or a crime that involves the Internet, a computer system or a computer technology.
3. Copyright Infringement
It is the use of works protected by copyright law without permission, infringing certain exclusive rights granted
to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or
to make derivative works.
4. Identity Theft
It is the deliberate use of someone else's identity, usually as a method to gain a financial advantage or
obtain credit and other benefits in the other person's name, and perhaps to the other person's disadvantage or loss.

POWER
'Media power' means here the concentration of symbolic power in media institutions, particularly those of
television, radio and the press (the common-sense definition of 'the media'), although the long-term impact of
new media on media power is considered.
1. Business Strategy
It’s a trend that is already spreading to businesses beyond the newsroom, whether it be because of digital
marketing or new customer service communication channels.

2. Banks of the Future

Social media is transforming banking relationships in very significant ways, from improving customer
service to allowing users to send money to others via online platforms. New financial technology
companies are using social media to help people simply open a bank account. Social media can even impact your
ability to get a loan.
3. Health Care & Public
Health Social media has been responsible for relevant changes in both personal and community health,
especially by making it easier for large numbers of people to rapidly share information.

Looking back on the opportunities and power of media presented above, we can conclude that
technology becomes a very powerful in almost all aspect of human living and society. However,
challenges in regards with its use are also lurking in every corner. With these, responsible use media
should always be taken into consideration.

DAY 3
Activity 3: FILL OUT THE TABLE

Fill out the table with your personal view and experience regarding the opportunities and challenges of media and
information in the following aspects:
Aspect Opportunities Challenges
Informational
Economic
Educational
Political
Social

DAY 4
Activity 4: Read and discuss each question below.

Guide Questions:
1. Describe how new technologies led to affect change.
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2. As a student, what do you consider is the biggest challenge and, on the other hand, the best opportunity offered
to you by the new media?
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3. How media affect change in society nowadays?
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Prepared by:

EDIEN MAE F. MOSQUERA

Subject Teacher