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Introduction
Provide a brief overview of the Personal Accident insurance product.
State the purpose and objectives of the BRD.
Describe the importance of introducing this product to the market.
2. Business Objectives
Define specific business goals and objectives for launching the Personal
Accident insurance product.
Outline how the product aligns with the company's strategic goals and
objectives.
Specify key performance indicators (KPIs) to measure the success of the
product.
3. Market Analysis
Conduct a comprehensive analysis of the market for Personal Accident
insurance.
Identify target customer segments, their demographics, needs, and
preferences.
Analyze competitors' offerings, market trends, and potential
opportunities or threats.
4. Product Features and Benefits
Define the features and benefits of the Personal Accident insurance
product.
Specify coverage options, including accidental death, disability, medical
expenses, and other relevant benefits.
Highlight unique selling points (USPs) and value propositions of the
product compared to competitors.
5. Regulatory Compliance
Identify and comply with regulatory requirements related to Personal
Accident insurance.
Ensure that the product meets all legal and compliance standards in
relevant jurisdictions.
Document any licenses, permits, or certifications required for offering
the insurance product.
6. Underwriting Guidelines
Develop underwriting guidelines for assessing risk and determining
premium rates.
Define eligibility criteria, factors affecting coverage, and risk assessment
processes.
Ensure fairness, consistency, and transparency in underwriting
decisions.
7. Claims Management Process
Outline the claims management process for the Personal Accident
insurance product.
Specify how customers can file claims, and describe the documentation
and information required.
Define the procedures for claims evaluation, processing, and
settlement.
8. Distribution Channels
Determine the distribution channels through which the Personal
Accident insurance product will be sold.
Consider partnerships with insurance agents, brokers, online platforms,
or other distribution channels.
Define strategies for reaching target customers effectively.
9. Marketing and Sales Strategy
Develop a comprehensive marketing and sales strategy to promote the
new product.
Define pricing strategy, promotions, advertising channels, and sales
targets.
Outline customer acquisition and retention strategies.
10. Technology Requirements
Identify the technology infrastructure needed to support the product.
Specify IT systems for policy administration, claims processing,
customer service, and data analytics.
Ensure compatibility and integration with existing systems and
platforms.
11. Risk Management
Assess and mitigate risks associated with the product, such as
underwriting risk, claims risk, and regulatory risk.
Develop risk management strategies to safeguard the financial stability
of the company.
Establish contingency plans for managing unforeseen risks and
challenges.
12. Timeline and Milestones
Define the project timeline and key milestones for product
development, testing, regulatory approval, and launch.
Allocate resources and establish deadlines for each phase of the
project.
13. Budget and Resource Allocation
Estimate the budget required to develop, launch, and support the new
product.
Identify resources, including personnel, technology, and external
vendors, needed to execute the project.
Monitor and control expenses to ensure that the project stays within
budget.
14. Approval
Obtain approval from relevant stakeholders, such as senior
management, legal, compliance, and regulatory authorities, for the
BRD.
Document approvals and sign-offs to ensure accountability and
commitment to the project.
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