BEST - SELLING AUTHOR

Dave Ulrich
#1 Management Guru
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you write about."

14 PRINCIPLES OF PEAK PERFORMANCE

WITH NEW CONCEPTS & TOOLS
 VERSA
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14 PRINCIPLES OF PEAK PERFORMANCE

WITH NEW CONCEPTS & TOOLS

BEST - SELLING AUTHOR

 CONTENTS
Tick Tick Dollar™
14 Principles of Peak Performance

Foreword 04
Living the Dream 05

PHILOSOPHY
THE CORE OF TICK TICK DOLLAR™

01
PURPOSE
FIND YOUR COMPASS
10

02
PASSION
CONNECT TO YOUR HEART
10

03
PERFORMANCE
PUT WORLD - CLASS RESULTS ON THE SCORE CARD
10

PART 01: TICK (PURPOSE)

Principle 01 T Think & Reflect
Principle 02 I Ignite Future
Principle 03 C Commit 100%
Principle 04 K Kickoff now
 PART 02: TICK (PASSION)
Principle 05 T Track Goals
Principle 06 I Imbed Role-Models
Principle 07 C Conquer Fears
Principle 08 K Kill Excuses

PART 03: DOLLAR (PERFORMANCE)

Principle 09 D Discipline Yourself
Principle 10 O Over-Deliver
Principle 11 L Leverage Success
Principle 12 L Live 100%
Principle 13 A Amplify Execution
Principle 14 R Reinvent Daily

04
FINISH STRONG
170

05
FROM KNOWLEDGE TO ACTION
170

Acknowledgments 175
References 176
About the author 177
About Possibilities 178
About Possibilities Foundation 179
Success Coaching with 180
Qaiser Abbas
 FOREWORD
This is no ordinary Foreword, for Qaiser Abbas is no ordinary
author. He is the present and future of leadership and behavioral
training. He is also the present and future of Pakistan. But he belongs
to the whole world, for his work has universal appeal and relevance.

He is a role model to people in the developing world. His life,

values, philosophy and personal conduct are like this book in your
hand – full of learnings.

My decade-old friendship with Qaiser, from the time when I rst

met him in Islamabad and through several visits to Pakistan, has
survived the futile battles and cold wars between our two countries.

Our two organizations, Possibilities from Pakistan and SQS from

India, have conducted trainings and workshops jointly for several
organizations and their employees in Pakistan since 2004, and
Qaiser's professionalism and client focus are to be seen to be
believed.

I have done business with Qaiser for years, but, unbelievable it

may seem, we have never discussed 'business'. I am not surprised
that he is very popular in Pakistan and becoming increasingly
popular around the globe.
 Qaiser is an inspiring leader and motivational speaker. But what
remains hidden from the glare of the spotlights is a man with a heart
of gold, nerves of steel, a DNA of integrity, and a win-win approach.
Add to it this his sharp intellect, thorough knowledge of his subject,
years of experience, in-depth research and preparation – and you
have Tick Tick Dollar™ in your hand.

Tick Tick Dollar™ is an important addition to our knowledge and

wisdom about living life with purpose, with a passion to perform at
our fullest and towards assuring success – physical, nancial,
relational, emotional and spiritual.

Purpose and meaning are the starting point for any venture. It is
important to do the right things before we focus on doing them right.

If there is one trait that helps us achieve our goals, it is Passion. In

the clichéd will-skill matrix, skill is the easier one to attain.

Performance is the culmination of purpose and passion. SMART

objectives, so well described by the author, help us keep score, for
what cannot be measured cannot be managed. It is said that the
harder we work, the luckier we get.

When we take on life's well-intentioned journeys, we are not alone.

It is now a fairly well-established fact that if we desire something
strongly enough, and work towards it whole-heartedly, the entire
cosmos will conspire and strive to get it for us.

There are several anecdotes from the Prophet's life (PBUH) which
inspire us to give of our best to achieve our goals. Other religions and
their greats have left very similar messages for us to follow.

The Tick Tick Dollar™ philosophy challenges mediocrity and helps

us live up to our enormous potential. The best part is that it has been
veried by the outstanding personal achievements of this wonderful
author.

Thank you, Tick Tick Dollar™, for giving us Qaiser Abbas.

 Tick Tick Dollar™ is a way of life that can help expedite success
with balanced living, fulllment and a profound sense of
accomplishment. It also suggests to us to reverse the dictum that
'Success leads to happiness' and encourages us to achieve happiness
in the certainty that success will follow.

The author has laid emphasis on identifying priorities.

Categorizing our activities on the basis of urgency and importance,
and proactively taking up developmentally 'important but not yet
urgent' tasks is an effective approach designed to ensure that we will
not always be reghting.

Time management is as much about what we must start doing as

it is about what we must stop doing. Recognizing these time wasters,
or 'thieves' as the author calls them, on a periodic basis is essential.

Qaiser and the management training & consultancy company he

created, Possibilities, have helped hundreds of companies and their
people achieve more. It is a matter of great satisfaction that a part of
that wealth of knowledge will now be available to professionals
outside the client companies. I feel happy for the readers of this book
that they now enjoy access to it. Do read it with purpose and passion.
Greater performance, Insha'Allah, is a given.

In these times of 'Yes we can', here in your hand is another jewel

that embodies the same spirit. Read it and implement it – I can
already hear the tick-tick…

Kamlesh Vyas
Director, First India School of Business
CEO, SQS
Gurgaon, India
February 15, 2010.
 LIVING THE DREAM
T H E S T O RY

“The greatest danger for most of us is not that our aim

is too high and we miss it, but that it is too low and we
reach it.”
- Michelangelo

'If your dreams are high, and your beginnings are low,
congratulations! Life is going to offer you something really, really
BIG!' The speaker's passion had instantly injected a current of high-
octane energy and anticipation in his audience, consisting of over
rd
1500 top executives from 100 countries at IFTDO's 43 international
conference at expo center, Dubai.

'No worries if you aim for gold and miss it; the real worry would
be when you aim for the bronze and get it.' The audience was
completely enthralled by the dynamic message of the charismatic
speaker.

'Let me share a story with you. The story of a young child whose
dreams were sky-high but his beginnings were very low.' The
speaker's inspiring message held a rm promise to touch the hearts
and souls of his audience.
01
He projected on to the screen the image of a little boy. His shining
eyes were lled with a million dreams, carrying some magnetic
power. His appearance, dress and looks, however, contradicted the
TM

aspirations his eyes revealed.

TickTickDollar

'Yes, my friends! This child's dreams were as high as the K2, but
his origins were more wretched than you could possibly imagine.
He was born into a family that survived well below the poverty line.
A family that was aficted with hunger, deprivation, ill-health,
inadequacy and never-ending impossibility. He was the youngest
among the eight children of hardworking, committed visionary
parents. His father, despite having no formal education, was a
symbol of dedication, self-reliance, and perseverance. But to the
world he was only a laborer.'

At the very young age of seven, he was deprived forever of his

mother's tender love, care and protection. The boy wept bitterly as
he sat beside the lifeless body of his mother. Many years later he was
told that the mother's disease was curable. She died because the
family had no money to afford treatment. But the dreams his dead
mother had nurtured in him remained unshaken. There was a re
and passion burning in him to raise the living standards of his
family.’

The global leaders from the world's top companies present in the
hall were captivated in the spell of the gripping story.

He was never able to wear the clothes his heart desired nor ever
able to play with the toys he craved to have. Some rich relatives
would hand over their used clothes to the poor family and the
sensitive young boy would feel self-conscious and embarrassed
about facing the same relatives or the world at large wearing cast-off
garments that were not even the right t for him.'

'In spite of being promised rewards like a bike or some other

coveted item for attaining the rst position in his class, his family
could never honor their commitments. The prime goal for the whole
family every day was how to scrape together enough to put a meal
on the table. Paying the rent became almost an obsession for fear of
losing the roof over their heads. The emotional turmoil prevailing in
the family turned his elder brother into a drug addict.
 That was really the beginning of a series of unfortunate setbacks.
But his dreams were still lofty, his determination to lift his family out
of their miserable conditions grew stronger with every passing day.

As a young boy, he suffered from an acute lack of self-condence,

self-esteem and trust. He was shy, timid and withdrawn. Because of
his deep-seated feelings of mistrust and shame at the deprived
conditions fate had thrust upon his family, he had grown even more
introverted. His nervous appearance, weak frame, and indifferent
health were matters of deep concern to him. But still his dreams
remained towering and unwavering.'

He got his rst job after matriculation as a salesman with a local

distributor of Pakistan Tobacco Company. He continued trying to
supplement his income with the help of minor jobs in textile
mills and other factories under tough working conditions. But his
resolve to accomplish big goals landed him in a college.

Persistently following the path of his dreams, he never let

discouragement or depression overcome him. To everyone's
surprise, he succeeded in winning two gold medals both in the
Intermediate as well as in his Bachelor's.' And at this, the pin-drop
silence at Dubai expo center was broken by the ringing echoes of
applause from the audience, all of whom were thoroughly
spellbound by the story.'

'His obsession of achieving something signicant for his family

had made him restless. He found it intolerable to wait for admission
to university for a whole long year. He left his village and headed to
Lahore, where he embarked on a struggling life that would
challenge every ounce of grit in him. Not willing to waste even a
single day, he began to learn computer hardware at Hafeez Centre
during the mornings, and in the evenings worked at the Jang
newspaper canteen. His life was characterized by hunger,
homelessness, and other similar problems.'

'But with God's grace he won admission to the M. Sc. at Punjab

University. Meanwhile, he worked full-time as a translator at a
magazine. He wanted to start his professional life as soon as he
could, but he was destined for yet further adversity. During his very
rst year at university, his father his best friend, his companion, his
source of inspiration and, on top of everything else, his reason to
accomplish something big in life – departed this world, leaving him
to face life's challenges all alone.

He was totally devastated and depressed by his father's death.

Without the will to go on, for a while he seriously considered ending
his life. His heart lled with grief, he did not see any hope, any
purpose, any reason to live and continue his struggle for success.
However, his family and friends rallied around and provided him
much-needed support. Finally he decided to reconnect with his lofty
dreams and return to the pursuit of his goals.'

As he resumed his struggle for success, every kind of emotional,

nancial, social, physical, and psychological challenge that life could
possibly throw at him blocked his path. It seemed as if life was really
determined to test his courage, nerve and determination to the limit.'

During his last year at university, he was fortunate to nd a men-

tor who took him in hand, challenged his beliefs and, guided him to
set clear goals. He inspired him to study the booksthat stirred,
inspired and motivated him, and stimulated his life and intellect in
an extraordinary way.’

'When he completed his M. Sc., his family was impatiently wait-

ing to reap the rewards of his success. But they had no idea that he
was still being pursued by other demons, the victim of other defeats.
He was unemployed and thus had no money to full the promises he
had made to his family. He used to get up every morning, see the job
ads in newspapers, apply for the jobs, appear in interviews only to
get rejected. He failed in over 250 job interviews; a handful of them
for the position of a waiter in ve start hotels. No company was
willing to give him a chance even without a salary. Indeed he had
nothing to show in terms of both personality and skills to justify his
ambition.

A little later he joined the visiting faculty of M.A.O. College

Lahore and started teaching M. Sc. classes. However, his monthly
salary was less than US$18. His dream appeared destined to remain
unfullled.' He continued his struggle to create a meaningful life for
himself, but nothing seemed to go in his favor. He knocked on
dozens of doors, from ordinary street academies to the Civil Services
 Academy, but nobody was willing to offer him anything. He
knocked on dozens of doors, from ordinary street academies to the
Civil Services Academy, but nobody was willing to offer him
anything. Punjab University and the Pakistan Air Force rejected him
twice. He also got turned down by the Public Service Commission,
leaving him depressed and disillusioned, but he was still unwilling
to let go of his glorious dreams. He was not ready to give up.

He decided to once again appear for the Public Service

Commission exam. And this time, not only did he pass but he also
conquered the rst position in the Public Service Commission.

Though his heart pulled him to pursue his real passions; his
family needed nancial security. So he was forced to join the
government service. He became a lecturer at a Government Degree
College Baseerpur in District Okara, but his dreams kept him
restless.'

'One lesson he had learned well from his gurus was that you
cannot venture into uncharted waters unless you say goodbye to
the shoreline.'

'Finally, he mustered up the courage to bid goodbye to a college

lectureship that was earning him $ 60 a month for his family.
Annoying almost everyone, he decided to return to Lahore and
refocused on his most desired dream to build a company, becoming
an entrepreneur and make a difference in the world by helping
individuals and organizations achieve greatness. His vision to set up
a company was almost thrashed by hundreds of obstacles. No
money, no references, no resources, no social or professional
network, no experience, no transport, no clients, no food, no
equipment, no computer, no printer, no laptop, no cell phone, and
even no place to live. And worst of all, no place to live. The toughest
decision at the end of every day was where to spend the night? But
his courage remained undaunted and his dreams unwavering.’

He took his cutting edge ideas on transforming businesses to

dozens of companies and organizations, but came away
disappointed. From hospitals to one-room clinics, he left no stone
unturned, but his efforts were to no avail. The toughest dilemma he
had to struggle with was that none of his family members believed
 in him. The people dearest to him started makingnegative
comments about his character. Their predictions about his future
were far from attering.’

'He had no permanent place to live in Lahore. He did have some

relatives, but he did not feel comfortable with the idea of staying
with them. Friends were not ready to tolerate him for long, except for
a few really good ones, most of whom were going through the same
rough time. The constant shifting of homes left him frustrated and
also cost him dozens of his favorite books and the clothes he had
bought with the sweat of his brow. His siblings were beginning to
insist that he return to his native town as he was not only
unemployed but, according to them, 'hopeless'.

'He tried his luck with countless people and launched numerous
initiatives, but it began to seem as if circumstances were
conspiring against him. To those around him he gave the
impression of being very motivated and with a burning desire to do
something bigger, but deep down in his heart he was almost ready to
give up. But every time he came close to the end, something inside
him kept him going.'

‘Finally, he found an ofce where he could invite his clients. It was

not less than McDonald's LDA branch. (Actually, he just pretended
to himself that this was his ofce though he had no address printed
on his business card.) He started visiting McDonald's daily, mostly
on foot as he could not afford even public transport. His potential
clients would come to meet him at McDonald's. During those two-
and-a-half nancially strapped years, he NEVER ate a McDonald's
burger – simply because he couldn't afford one. He would offer his
clients only a cup of tea or a cone ice cream and if a client asked why
he was not having one himself, he would say airily, 'Oh, I just had
some.'

'Ignoring his acute hunger pangs, he would continue reading,

writing, researching and preparing his proposals for clients. He had
redirected his hunger towards a bigger purpose. If his hunger
became unbearable, he would have a bite to eat at some small, cheap
roadside food stall and then return to McDonald's to continue his
work. In one of the noisiest, most crowded and distracting venues,
 McDonald's, not only did he meet his clients, prepare for his
assignments, carry out research projects, set the direction of his life,
orchestrated plans, dreamt big dreams to set up a great company;
but he also managed to write his masterpiece

Tick Tick Dollar™.' The hall was lled with an electric silence.

' Now, have you gured out how I know this boy so well?' the
speaker asked in a quivering, almost tearful tone of voice, 'Because
he is no one else but me – Qaiser Abbas!’

Every person in the hall completely stunned, emotionally char-

ged, stood up and applauded him with eyes wet and unshed tears.
The audience left their seats and gathered around him on the stage.
Everyone had tears in their eyes. The unstoppable applause was
deafening. The high prole corporate executives from over 100
countries were deeply touched, inspired, and shaken up. They were
showering their love on him by hugging, even kissing him.

My friend Qaiser Abbas was so touched by this rst standing

ovation given to him by the 1500 enthusiastic global leaders in the
audience that his emotions overcame him. He started crying like the
child he once was. He found it difcult to believe that his dreams
were actually coming true.

He wanted everyone to know from his own experience that there

is nothing in this world that can keep people from fullling their
most precious, seemingly impossible dreams. Turning back to the
audience, he said in a voice ringing with emotion, 'starting from
nothing, if I can stand here today; if you commit 100% to your
dreams, where can you reach?’

I can assure you that Qaiser Abbas is certainly living the life of his
dreams today. Recently, during his motivational speech in Muscat,
addressing over 100 CEOs organized by WJ Towell Group, Qaiser
received multiple standing ovations. When he nished, people
could not think of any better way to demonstrate their appreciation
for his touching their hearts and minds than giving him one
additional, unique tribute by standing on their chairs and
applauding.

Qaiser's purpose in life is to instill self-belief, hope and the

certainty of an abundant success for everyone, especially the youth
of Pakistan.

From beginnings of despair and hopelessness, with no resources,

money, or capital at all, Qaiser won through to found one of the most
innovative Management Development & Consulting companies,
Possibilities, now operating in 30 countries. He chose for himself the
title of Chief Inspiring Ofcer rather than the more traditional Chief
Executive Ofcer.

His ceaseless pursuit of excellence and sharing of his inspiration

place him as one of the top global motivational speakers. His clients
include global giants like GE, Nestle, Pepsi, Total, Toyota, Philips,
and World Bank to name but a few.

Qaiser's purpose in life is to: Inspire, educate and empower peo-

ple to passionately live a purposeful life, lled with achievement and
fulllment.

To him, purpose is not about getting, it is about giving. Why?

Because when you focus on giving, God liberates you from the
pursuit of getting.

Qaiser is also the Founder of Possibilities Foundation; aiming to

establish 500,000 non-formal Possibilities Schools to educate seven
million underprivileged children of Pakistan. Once his dream was to
be able to sponsor one child to the kind of school where he couldn't
afford to go as a child. Today, he supports hundreds of deprived kids
to study in a school of their own choice. All through his personal
income. Qaiser's 100% income from his books and a signicant
portion of his speaking fee is dedicated to support his back-to-
society initiatives.

Join Qaiser Abbas in his pursuit of possibilitizing dreams for

everyone to learn, share and grow; especially for the ones who are
less privileged, deprived and forgotten.
 PHILOSOPHY
THE CORE OF TICK TICK DOLLAR™

If you have the courage to face your fears and design a purposeful
life lled with success, prosperity and fulllment; this book is my
personal gift for you. The purpose of my life is to help people do, be,
share, give and create what they possibly can and build a meaningful
life along the way.

In this book, I am going to give you two gifts:

1. The gift of my philosophy on how to live a great life grounded in

values, fulllment and passion
2. The gift of 14 proven principles offering practical tools, insights
and strategies to translate your life vision into reality.

I have been studying peak performance for the past 14 years. I

have committedly devoted fourteen years of my life to discover the
principles that can help you live the life you always desired. But the
most important thing that I am going to share with you in this book is
the gift of my philosophy encompassing three life-saving words –
purpose, passion and performance. The right alignment of these
magic words can actually turn your life around, like they did for me.
10
And I really mean it.
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THE PURPOSELESS PURSUIT

TickTickDollar

Over the last fourteen years, I have worked as a Success Coach with
top business leaders, relentless entrepreneurs, exceptionally gifted
CEOs, superstars of movies, champion athletes, award-winning
actors, sought-after writers, veteran media giants, stunning super
models, best- selling authors, nest television anchors, crowd
pulling singers & musicians, genius army generals and prize
winning scientists. It is my great privilege to help these superstars
learn, practice and live & breathe the same philosophy and
principles you will be learning in this book.

This was quiet shocking for me to see that despite being at the top
of their games, some of these super achievers were inwardly empty,
broken and unfullled. The fame, money, status and power they had
gained over the years for which they had paid a heavy price, were no
longer satisfying them.

In most private and heart to heart discussions with me, they

confessed that they indeed were in deep pain.

Based on their situation, I can easily put them in three categories:

Category #01:

Category one includes people who are relentlessly following their

passion with some degree of success without a clear sense of
purpose. They never thought the need to know why they do what
they do? What is their real reason for being in this role? They hardly
tried to nd out why they are here and why those unique talents and
skills were gifted to them at the rst place.

Category #02:

In the second group are the ones who have a sense of purpose. That
means they know what their direction should be but have no clue
what their true passion is. They don't know how to change course
 11
and which path to follow to get closer to their reason for existing.

Category #03:

Philosophy
The third kind is those who know both their purpose and passion but
have not found a way to link them both together. Their purpose pulls
them in north but the passion is in south. Hence they have never
been able to leverage their gifts to be what they could have been.
They live a mediocre life and never get to realize their full potential.
Also they experience an obvious sense of dissatisfaction from life.

In my one-on-one coaching sessions with them, I share with them

the gift of Tick Tick Dollar philosophy. They learn to build a sense of
alignment between why they are here and what they love to do.
Once they are able to see the connection between their purpose and
passion, their performance skyrockets. They are ready to take
charge, make better choices, and gain the strength from what they
have previously perceived as suffering.

THE DISCOVERY
Tick Tick Dollar philosophy is not my invention. It is my
discovery. I discovered this philosophy when I was at the lowest
point in my own life. I had tried everything I read in self- help books
but nothing changed. My 24 years struggle to turn my life around
brought me to a point where I was homeless, jobless, visionless,
hopeless, resource-less, loveless, and almost lifeless. My annual
income was less than $200. I had a destructive self-image, stumpy
self- condence and a poor concept about who I was and what I
thought I was capable of doing. I had lost faith and was nearly about
to give up. And then I embraced Tick Tick Dollar philosophy.

This philosophy has been my inspiration and guiding star to live

a life that a mere couple of years ago would have seemed
unthinkable even in my remotest imaginations. Today, this
unbelievably blessed life is a reality. From humble beginnings,
making $ 18 a month, to establishing a global management
development & consulting group (Possibilities), Tick Tick Dollar™
philosophy has been my guide every single step of the way.
12
Apart from managing 10 successful businesses and serving over 500
clients, including many Fortune 500 companies and governments,
Possibilities Group is also running two heart warmingly positive
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TickTickDollar

contributing to society projects; Possibilities Foundation and

Possibilities Schools, offering free education to thousands of
underprivileged children.

It doesn't matter whether you are already a superstar or feel total-

ly lost like I was few years ago, this philosophy has the power to
change your life. It is a tried and true recipe for creating the life you
desire for yourself. This essentially is a big claim. And who do you
think will conrm the authenticity of my claim? At the very least,
those closely associated with me who knew me when I was
practically on the street, without food in my belly, broken both
nancially and emotionally. They all knew me as someone who was
disheartened, fearful, shy, disappointed, lost and nervous. They can
undoubtedly recognize me as someone whose personality,
appearance, presence, grooming, conversation, and presentation at
that time never matched his aspiration, high ideas, philosophy, and
dreams.

Some of these veriers are my creditors, to whom I often failed to

pay back the money I borrowed from them! My teachers, students,
clients, relatives, friends and family members, most of whom did not
believe in me; would be willing to take the stand to support my
statement.

Everybody thought I was destined to fail, spoil my life and will

never be able to accomplish anything worthwhile. Indeed, most of
them suggested me to stop wasting time chasing my dreams and
start worrying about bringing food to the table for the family.

In those life threatening moments, it was this philosophy that kept

me alive, determined and motivated when there were no solid
reasons to back it up. There is a considerable list of my current
clients willing to validate this philosophy. Only a few years ago,
these clients were not willing to give me a shot even when I offered
my services unconditionally free of cost. They were right. At that
time, of course, as I had no experience or track record to back up my
 THE DREAMS 11

Tick Tick Dollar™ approach was my companion, my inspiration

Philosophy
and my north star in all those frustrating, shattering and devastating
instants. The fact is that with no nancial resources, no professional
network, no background and no condence, God granted me all that
which a few years ago existed only in my imagination. Let me share
with you some of my dreams (not the goals) on my list in those days:

Wearing made-to-measure clothes, eating a fancy meal, having

my own personal computer, buying a cell phone, having shoes of my
own size, ying in an airplane, staying at a ve-star hotel, driving
my own car, buying a Walkman, supporting my under-privileged
family, sending a needy child to the best school in town, making two
hundred dollars a month, opening my bank account, playing golf,
learning to swim, visiting a big city, appearing on TV, living in an
up-market home, meeting my favorite celebrities, adventuring with
rock climbing, walking on a beach, conducting training sessions in
the mountains, being able to address large audiences,having my hair
cut at a fancy salon, writing and publishing best-selling books,
becoming an international motivational speaker, achieving nancial
freedom, establishing myself as the premium Success Coach,
travelling internationally, making a signicant contribution to
society, and achieving 764 other similar hopes, dreams and
ambitions that I believed at that time to be completely unrealistic
became a concrete reality for me.

My entire being is lled with a deep sense of gratitude to the

Almighty that what I had always considered to be far-fetched and
incredible visions of success turned into actuality.

Imagine for a moment that a young man who didn't have the
courage to even introduce himself to another person in the corporate
world because he lacked self-esteem and condence is now inspiring
millions through his speaking engagements to break their self-
imposed limit, face their brutal fears and mark a difference by
recognizing their gifts. A courage-less professional, whose constant
habit was eeing away instead of seizing the opportunities, nally
musters the nerve to stand tall as an alternative to eeing, and faces
12
up to the challenge of speaking to a variety of groups ranging from 8
to 8000 in his motivational programs.
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TickTickDollar

What made me do all of this that I could never have imagined

doing even in my daydreams only a few short years ago? It was just
a simple shift in my thinking, beliefs and philosophy. I committed
myself to stick to three decisions I made at a time when my life was in
a complete directionless mess.

1. Each day I will commit to follow my purpose

2. I will use every waking moment to pursue my deepest passion
3. Every day, I will use the joint power of my purpose and passion to
perform at the nest optimum levels.
 THE QUEST OF ALIGNMENT 11

The gift of my philosophy takes you way beyond the traditional

Philosophy
peak performance or success tools. It essentially is a mindset that
challenges you to listen to your inner calling, redirect your
enormous potential to move toward it, and live gracefully with an
unquestionable legacy.

This book elaborates the same philosophy for you that turned my
own life around. It will guide and inspire you to live with purpose
and passion, and achieve a matchless performance every day.

The best thing this book can give you is the genius of building
alignment between what is your reason for existence, what is that
you really feel passionate about and how you can make a conscious
commitment to perform at the optimum levels that others can only
desire. The right conguration, alliance and union between purpose,
passion and performance will bring a deeper sense of joy,
satisfaction, and fulllment to your life. It will guarantee goal
achievement, balanced living, fulllment and a profound sense of
accomplishment each and every day.

You will embark on a journey that gives free rein to your true
potential. Your daily stresses, worries and anxieties will be
transformed into your allies to help you achieve breakthrough
performances in major areas of your life. You will move away from
excuses and start orchestrating positive changes in your life. You
will get rid of the justications, explanations, and rationalizations
that have reinforced your unspoken belief that you are mediocre.
You will stop apologizing and will start living the life that is out there
waiting for you.

Tick Tick Dollar™ will introduce a renewed sense of achievement

as well as fulllment in your life by focusing on what possesses real
value for you. You will realize the importance and feel the urge to
make better decisions while taking full charge for the results. Your
mind will begin to experience freedom from irritating disturbances
and will achieve greater calmness, serenity and peace. The new
choices will allow you to pick a healthier, happier and more
12
The complete Tick Tick Dollar™ philosophy is explained in a
nutshell below:
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· First tick is a reminder for you to live on purpose

· Second tick prompts you to live your passion
· Dollar challenges you to outperform opposition in pursuit of your
purpose and passion.

The day I committed to do my very best to live this philosophy

every day, it proved to be the turning point of my life. For many
years, I never believed in my own story. I had no idea that a gift of
speaking and inspiring others in waiting to be unleashed inside me. I
had never thought that speaking about my pains will bring healing,
inspiration and motivation for others.

I discovered the truth that purpose is who you are and passion is
what you do. When who you are is totally aligned with what you do,
you become totally unstoppable. When I built the alignment
between my purpose and passion, my life began to experience a new
level of excitement.

Though I had no money, I was happy. I was resource-less, but

satised. I was on the street but fullled inside. I knew for sure that
my creator has touched my heart for a reason. I knew He has some
plans for me, far better and solid than the ones I had for myself. My
purpose gave me the power to spread a message of positivity, hope,
and inspiration to the world. The power of purpose enabled me to
overcome my fears, anxieties and negativities. The sense of purpose
ignited within me my buried passion of public speaking. Soon, I
could see my unstoppable passion for delivering a pro-life, pro-
success, pro-dreams and pro-hope message.

I urge you to begin your quest for discovering your purpose and
passion today. Whichever you nd rst, make sure when you nd
the second one; you make them both totally aligned. If you nd your
purpose rst, nd the most passionate way to pursue it. If you nd
your passion rst, catch a way to use it to serve others and praise the
Creator, you will automatically nd your purpose too.
 11
Remember, living every day with purpose and passion for
optimum performance guarantees achievement and fulllment.
Only a 100% commitment to maximize your purpose, passion and

Philosophy
performance certies success and prosperity. Starting from today,
'Living your purpose and passion for optimum performance' must
become the slogan of your life.

So are you ready to commit to live every single day out-per-

forming competing forces in pursuit of your purpose and passion?
 01

PURPOSE
FIND YOUR COMPASS

'To live your life's purpose means doing what you love to
do, doing what you're good at, and accomplishing what's
important to you.'

-Jack Caneld, Author of Chicken Soup for the Soul

Each one of us is unique. So is our purpose.

You are tailor-made for your purpose. If someone else was meant
to accomplish your purpose, then there was no need for you to be in
this world.

Your very existence at this planet is an indication that some

purpose does exist for you. You and your purpose are supposed to
co-exist. Your purpose and you are part of the same story, same
journey, and same destination. You must make a conscious effort to
nd the other part of your story. And if you are still alive, it means
the job you were sent to complete is still unnished.

So what are you here for? Ignoring this question is not the solu-
tion. Choosing to sleepwalk through life without knowing why you
12
are here is criminal. Every Tick of the clock is basically a reminder to
you to live your life on purpose.
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Purpose is the answer to the question of why are you here, what
are you here for, what is your agenda for landing at this planet, what
is your reason of existence, and what is it that you are here to
accomplish?

THE COMPASS
The best metaphor for explaining purpose is a 'compass'. Like a
compass, your purpose gives you the sense of direction. The
compass is a blessing for the lost travelers. Similarly, purpose is a
blessing for those who are off their path and feel lost.

Let me ask you a couple of question to know whether or not you

have a clear sense of purpose in life.

Do you exactly understand the meaning of your life?

Do you think there is something in your life that is so important to

you that you can give up everything for that?
Can you clearly see how will you play your part to improve the lives
of people on this planet? How and where do you think you can leave
your mark?

Have you ever thought about the way you would like to be
remembered? Did you ever try listening to your life's calling? Or are
you still waiting?

Most of us struggle to nd the answers to these questions. We are

so busy in chasing life that we fail to nd time to reect on the
meaning and purpose of our existence on this planet. Who brought
us here and what does He wants us to do for Him? It never occurs to
most of us to devote some quality time to nd answers to the most
critical questions of our life.

If you are one of those who feel lost, don't worry. It is pretty
common. I have been lost for good 24 years as well. However, my
 11
experience is, when you are ready to change course, you get
unexpected magical support. The best beginning would be to start
nding ways to serve others wherever you possibly can. Because

Purpose
when we choose to serve others, purpose invariably nds us.

WHY PURPOSE?
“Know what success really means to you. Find out what it
is that brings true meaning to your life. What makes each
day important for you and then focus on it.”

- Warren Buffett

Why live on purpose? Because having a sense of purpose and

heading toward it gives you a feeling of direction. You know deep
inside that you are accomplishing something signicant and getting
to a meaningful place.

Purpose gives you a reason to get out of bed with a smile every
morning and look forward to what the day will bring. Also it gives
you a yardstick to measure the distance between where you are and
where you are destined to be.

A life lived with purpose gives you condence, a sense of trium-

ph, and a feeling of gratication. Purpose puts a bounce in your step
and ensures you a mind full of vigor. When you decide to live your
purpose, it gives you a direction to navigate more forcefully through
the turbulent waters.

Purpose reinforces your will to handle challenges, solve prob-

lems, manage turmoil and bounce back from setbacks to continue
what you are meant to accomplish.
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GOAL VS. PURPOSE – DIFFERENCE
Goal and purpose are normally interchangeably used. Nonetheless,
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to me purpose and goal are two different creatures. They are two
banks of the same canal. Let's explore the key distinctions between
the two most important concepts. If you wish to create a great life,
the following points will help you a great deal.

Time:
Goal has a clear starting and nishing line. However, purpose is a
never ending quest. One purpose can accommodate multiple goals
with numerous beginnings and ending.

Completion:
Goal can be achieved with dedicated effort. Yet, no matter how
much effort you put in to pursue your purpose, it will never be fully
achieved. Shocked? If you are following the true purpose, your
whole life will be consumed in pursuit of your purpose yet you will
still believe there is a lot still undone.

Joy:
The satisfaction and pleasure you experience upon achieving a goal
is short lived. You may temporarily feel the sense of joy but soon the
sense of joy fades. However, even if you achieve the tiniest portion of
your purpose, the joy and satisfaction you experience is lasting,
durable and eternal.

Value:
Goal, if achieved, produces value for you only. Purpose, when
achieved, generates tremendous value, benets, and advantages to
others.

Focus:
While chasing a goal, you glorify yourself and ignore people. But
when you chase a purpose, you glorify God and serve people.

Impact:
The effect of achieving a goal is normally short term. Conversely,
realization of a purpose has long term lifelong effects on generations
to come.
 11
Feeling:
Reaching a goal gives you sense of achievement. Attaining a
purpose provides you a feeling of fulllment.

Purpose
Direction:
Goal urges you to get as much as you can whereas purpose inspires
you to give as much as you can.

Key Point:
A tiny shift in direction can turn a goal into purpose. And that tiny
shift is re-thinking the reasons for undertaking any goal. If you build
intent to serve others through the same goal, and withdraw from the
desire to serve yourself; it automatically earns the credentials to be
titled as a purpose.

CONVERTING GOAL INTO PURPOSE

‘I truly believe that everything that we do and everyone that

we meet is put in our path for a purpose. There are no acci-
dents; we're all teachers - if we're willing to pay attention
to the lessons we learn, trust our positive instincts and not
be afraid to take risks or wait for some miracle to come kno-
cking at our door’.

- Marla Gibbs

I have three good news for you.

1. You have the power and guts to pursue your bigger purpose of life
2. At the same time, every single moment you have the opportunity
to bring purposefulness in everything you do on a day to day basis.
3. Also you can build an alignment between whatever you do to the
overall reason of your being.

Once you make a decision to live on purpose, the invigorating sense

12
of purpose will be reected in almost every action of yours.

For instance, you set out to make a presentation to a very high-

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prole audience. If you have a goal driven, self-serving thinking,

you will feel the pressure. The stress will exhaust you. You know
why? Because you need the audience to like you, admire you,
appreciate your work, approve your idea, or do business with you.
Since what you need is in their hand and you are not sure whether
they will give you what you need as a 'taker', you will feel anxiety,
nervousness and worry. This goal-centered thinking will be
reected through your words, body language and actions.

On the other hand, if you are purpose-centric, you arrive at the

place as a 'giver'. You let your sense of purpose guide your thoughts
and behavior. Your focus is shifted from what you can get to what
you can give. You are making your best efforts so that your
presentation can serve them the best.

Instead of worrying about yourself, you are focused on giving

participants a feeling of comfort, condence and relaxation. You are
committed to give them the best return on the time they have
invested in attending your presentation. You promise to help them
and provide them more value. You commit to contribute. You try
your best to reducing some of their anxieties, pressures and
concerns. You focus on nding ways so that your presentation can
bring about a positive change in their lives.

What is happening here? You have shifted your focus from your
needs (what you want) to their needs (what do they want). Their
needs and wishes have become the focal point of your efforts. Your
objective is no more to win their approval, admiration or
appreciation. You are not going there to get something; you are
going there to give.

The shift in thinking will shift the center of your energies. Instead
of worrying about the presentation, you will organize your material
in a way that excites your audience. Givers feel no pressures. They
move their attention away from the outcome and put the spotlight
on the purpose.
 11
When participants see the value in your work and get what they
want, you are actually increasing your chances of getting what you
want? When you focus on giving, you automatically get what you

Purpose
want.

In a nutshell, if you aim to do something that will bring benet to

you, you chase a goal. When you do the same thing so that others can
benet, you bring purpose in the picture. A goal is about getting,
whereas purpose is about giving. Here is some food for thought for
all those who wish to create a successful and prosperous future for
them.

'The world gives to the givers and takes from the takers.'

Start performing your duties with a reason to facilitate and sup-

port others. Your reason should be to helps others shine, to kindle
their growth and improve their quality of life. By doing so, each
moment of your life will be consumed in pursuit of your purpose.
This will automatically improve your own quality of life.

Success begins when you convert a goal into a purpose.

Ask yourself: 'What can I do to discover the purpose God has created me to
accomplish right now?’

TEST OF PURPOSE
The simplest denition of purpose is 'giving'. Wherever you are right
now and whatever you are doing at the moment, stop doing it and
ask yourself this simple question: Is my intent here to give or get?
Am I intending to give or get?

The shortest test of whether or not someone is following purpose is

this:

Who is this act serving, you or others? If it is serving you only, it's
not purpose based. If it is serving others, it surely is.

How does 'giving' gure in this? It means evaluating the deep-down

12
intentions and reasons behind your decisions to carry out the
projects, schemes, and ventures in your life.
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If your sole intent behind doing something is to secure benets,

rewards and prizes for your own self, this is not purpose. If the focus
is only on getting, your endeavors lack a sense of purpose.
However, if you are doing it to 'give' that undoubtedly is purpose
driven.

Can you see the very small, but distinct difference of intent here?
When embarking on a job, if you focus only on what you are getting
out of it, you will make no progress. On the other hand, if your focus
is on how you can contribute more, and use this as an opportunity to
bring value and benet to others, you are not only getting closer to
meaningful purpose, you are also sowing the seeds of enduring
success for yourself.

FINDING YOUR PURPOSE

The journey to discover your life's purpose helps you discern your
deepest motivations and brings greater clarity and focus to every
day and every facet of your life. It inspires you to be all that you can
be and to live an ever richer, fuller life. To explore this in detail, read
Dr. Wayne Dyer's The Power of Intention, a deeply inspiring book
intended to awaken you to your full potential. Discovering your
purpose will take some effort on your part, but the return on your
investment will be tremendous.

The process of living your purpose starts with knowing what your
purpose is. I am sharing with you a simple set of questions to probe
into it:

Step 01:
Choose a group or segment of society that you feel excited about
serving

Step 02:
How do you want their lives to be changed? What impact your
serving them will have on them? What will they be able to
accomplish?
 11
Step 03:
What specic talent, ability and skill you will be using to make it
happen for them? How would you make it possible?

Purpose
LIVING ON PURPOSE
There is no shortcut to living a purposeful life. Below is the step by
step process you must follow to make sure that you are connected
with your purpose.

1. Listen:
Show willingness and commitment to listen to your inner calling.
You will have to stop listening to everyone else and pay complete
attention to what your innermost voice is trying to tell you.

2. Verify:
Make sure that the call you are responding to is the real one, not a
false alarm. Many spend lot of time trailing a purpose and then
changing path realizing it was not something coming from the core
of their heart. They mistakenly took that 'fake' call as real.

3. Follow:
Take immediate action to begin the journey of following the path.
Tracking the path will require energy, patience and full devotion.

4. Familiarize:
Develop a trusting relationship with your purpose, making your
purpose your most important partner.

5. Flight:
The expedition to follow your purpose is not a part time job. It is a
full time commitment. It's a binding to consistently move toward it
with speed, accuracy and sense of urgency.

6. Line-up:
Once you take off for 'purpose ight', all your attitudes, behaviors,
abilities, skills, competencies and capacities should be aligned in the
same direction.
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7. Review:
Periodically take time out to see how much distance you have
already covered. What major milestones are waiting ahead? Review
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your progress on a regular basis. And don't forget to celebrate small

victories.

ACTIONS

1. Find your overall purpose of life

2. Develop a sense of purpose in anything you do in life
3. Make every moment a of purpose-based living

Tick Tick Dollar is a wake-up call to connect with your compass!

(Purpose). It is never too late to your purpose.

“The purpose of human life is to serve, and to show

compassion and the will to help others.”

- Albert Schweitzer
 IVERSA
AN N

RY
th

ED
ITION

14 PRINCIPLES OF PEAK PERFORMANCE

WITH NEW CONCEPTS & TOOLS

BEST - SELLING AUTHOR