Zomato
Zomato
Zomato
Introduction
Zomato is a popular food delivery and restaurant-finding app in India that has
become famous for smartly using data to make decisions. This helps them
create marketing plans that really connect with customers. In this case study, we
look at the strategies of Zomato.
Background
Before Zomato entered the food delivery and restaurant discovery market,
diners in India faced challenges in finding and ordering food from their favorite
restaurants.
Marketing Strategies
Impact
Final Note
Zomato’s rise in the highly competitive food delivery and restaurant discovery
market is a testament to its adept use of data in marketing management.
Through their various initiatives, the company has retained a dedicated
customer base and expanded its market reach. This case study underscores the
significance of data-driven decision-making in modern marketing, showcasing its
ability to enhance customer engagement and promote brand loyalty.