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ED Syllabus

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U18OE 803C ENTREPRENEURSHIP DEVELOPMENT

(Open Elective-IV)

Class: B. Tech. VIII Semester Branch: M E , C S E , I T , C E , E E E ,


ECE, EIE

Teaching Scheme: Examination Scheme:


L T P C Continuous Internal Evaluation 40 marks
3 - - 3 End Semester Examination 60 marks

Course Learning Objectives(LOs):


This course will develop students’ knowledge in/on
LO1: various characteristics of entrepreneur and his role in development of the nation
LO2: creativity and business plan
LO3: functions of various managements/managers in industry
LO4: legal issues in entrepreneurship and intellectual property rights

UNIT –I (9)
Entrepreneurship: Definition, role of entrepreneurship in economic development, characteristics and types
of an entrepreneur, Forms of business organizations; agencies dealing with entrepreneurship and small
scale Industries; Case studies of successful entrepreneurs- identification of business opportunities in various
branches of engineering

UNIT-II ( 9)
Creativity and Business Idea: Sources of new ideas, methods of generating ideas and creative problem
solving, concepts of innovation and incubation.
Business Plan: definition, scope and value of business plan, market survey and demand survey.
Feasibility studies: Technical feasibility, financial viability and social acceptability; Preparation of
preliminary and bankable project reports;

UNIT-III (9)
Project Planning: Product planning and development process, Sequentialsteps in executing the project.
Plant layout: Principles, types and factors influencing layouts,
Material Management: Purchase procedures, Issues of Materials -LIFO,FIFO,HIFO and Base stock;.
Fundamentals of Production Management: Production Planning and Control (PPC)-Concepts and
functions, Long & short run problems.
Marketing Management: Definition, functions and market segmentation.

UNIT-IV (9)
Financial Management: Introduction, Sources of finance-internal and external.
Human Resource Management: Introduction, importance, selection, recruitment, training,placement,
development;
Legal Issues in Entrepreneurship: Mechanisms for resolving conflicts; Industrial laws- IndianFactories
Act, Workmen Compensation Act; Intellectual Property Rights (IPR) – patents, trademarks, and copyrights

Text Books:
1) Robert D.Hisrich, Michael P. Peters, “Entrepreneurship”, Tata McGraw-Hill, 9th Edition
2014 (Chapters 1,2,4,5,6,7,8,11 and13).

KITSW-Syllabi for III to VIII Semester B.Tech. CSE 4-year Degree Page 186 of 198
Reference Books
1. David H. Holt, “Entrepreneurship New venture creation” Prentice Hall of India.2004.
2. Handbook for “New Entrepreneurs”, Entrepreneurship Development Institute of India, Ahmadabad.
3. T.R. Banga, “Project Planning and Entrepreneurship Development”, CBS Publishers, New
Delhi,1984.
4. Personnel efficiency in Entrepreneurship Development-“A Practical Guide to Industrial
Entrepreneurs”, S. Chand & Co., New Delhi.

Course Learning Outcomes (COs):


Upon completion of this course, students will be able to…
CO1: describe characteristics of entrepreneur and his role in economic development
CO2: apply creative problem solving methods to real time situations
CO3: explain the functions of production and marketing managements
CO4: identify the legal issues in entrepreneurship and explain intellectual property rights

Course Articulation Matrix (Mapping of COs with POs and PSOs):


Course Articulation Matrix (CAM): U18OE 803C ENTREPRENEURSHIP DEVELOPMENT
PO
CO PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
1
U18OE803C.1 2 - - - - 1 - 1 1 1 1 1 1 - -
U18OE803C.2 2 - - - - 1 - 1 1 1 1 1 1 - -
U18OE803C.3 2 - - - - 1 - 1 1 1 1 1 1 - -
U18OE803C.4 2 - - - - 1 - 1 1 1 1 1 1 - -
U18OE803C 2 - - - - 1 - 1 1 1 1 1 1 - -

KITSW-Syllabi for III to VIII Semester B.Tech. CSE 4-year Degree Page 187 of 198

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