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ENROLLMENT NUMBER
Amity University Haryana

BBA (G) / BBA – 3C / BBA (B&F)
Fifth Semester End Term Examinations – December, 2017
Course Title – Entrepreneurship Development
Course Code: MGT2502 / MBF2503

Exam Dept. Ref.: VDF435
Time: 3 Hours Maximum Marks: 70
Note: This question paper has three sections : Section A, Section B and Section C.
Attempt (i) Any FIVE from Sec.-A.
(ii) Any TWO from Sec.-B.
(iii) Section-C is compulsory.
Section –A (Any five) 30 Marks

(Each question carries 6 marks)
1. What are the qualities that an entrepreneur should have? What are the major challenges he
has to face?
2. Future is uncertain. Then why do we develop business plan?
3. Spending more time selling his product or investing much time in writing a business plan,
which is more important?
4. “Franchising is a safe investment.” What would you think if you saw this statement in a
book or magazine?
5. As a businessman would you focus more on tracking cash or profit. Discuss.
6. Differentiate between entrepreneurship and intrapreneurship.
Section – B (any two) 20 Marks
(Each question carries 10 marks)
7. Why should the executive summary, which is one of the first things that appears in a
business plan, be written last?
8. Define and explain the essentials of a good business plan. Explain the process of decision
making. Give suitable examples.
9. Write notes on the following:
(a) Product Feasibility analysis

(b) Organizational Feasibility analysis
Section C (Compulsory) 20 Marks
10. Business Idea: Create a single place for music lovers to track or keep up with their
favorite bands, so they’ll always know where and when the bands will be performing in
their area. In addition, create an online platform for concert attendees to record memories
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of the concerts they’ve seen by sharing anecdotes, posting photos, and discussing the
events with other people who were there.
Pitch: Songkick’s founders believe that an amazing concert can change a person’s life.
Too often, however, people miss seeing their favorite bands because they didn’t realize
the bands would be in their area. Concert goers try to avoid this problem by subscribing
to venue mailing lists, checking band Web sites, and sifting through generic concert
newsletters. This is a clumsy process and doesn’t assure music fans that they won’t miss a
concert they’d like to see.
Songkick offers a solution to this problem. Songkick indexes 132 different ticket vendors,
venue Web sites, and local newspapers to create the most comprehensive database of
upcoming concerts available. Its mission is to know about every concert that’s happening
in every location—from an indie band playing at a local bar to Coldplay playing Madison
Square Garden. Songkick then pushes this information to its users. Users can track the
performers they like, and Songkick will send them a personalized concert alert when
those performers announce a tour date in their area. If a user has lots of bands he or she
wants to track, artists can be tracked in bulk via Songkick’s iTunes application, Last.fm
import, or by importing their Facebook likes.
It doesn’t stop here. Songkick’s Web site is a destination for music lovers, with lots of
useful and fun information. Users can check out the popular artists that are on tour.
Songkick develops a profile for each member, based on their musical tastes, and
recommends local concerts that align with their preferences. A particularly novel thing
that Songkick has done, which took a full year to accomplish, is to assemble a list of over
1 million concerts stretching back to the 1960s, and set up a discussion forum for each
concert. Now people who saw the Beatles on August 15, 1965, for example, at their
famous concert at Shea Stadium in New York City can reminisce and share memories
about that event.
Songkick is completely free to the user. The firm earns money via commissions on
concert tickets that are purchased through its site.
Questions:
A. What questions would you ask the firm’s founders before making your funding
decision? What answers would satisfy you?
B. If you had to make your decision on just the information provided in the pitch would
you fund this company? Why or why not?
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ENROLLMENT NUMBER

Amity University Haryana

Course Code: MGT2502 / MBF2503

Section –A (Any five) 30 Marks

9. Write notes on the following:

(a) Product Feasibility analysis

Section C (Compulsory) 20 Marks

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