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    Breakfast Cereals

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    regallydivine
    The document discusses an opportunity to establish a facility in Saudi Arabia to produce pre-packaged breakfast cereals. It provides information on the size and growth of the Saudi cereal market, key demand drivers such as changing consumer habits, and an overview of the competitive landscape and major global trends in the breakfast cereal industry.

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    Breakfast Cereals

    Uploaded by

    regallydivine
    17 views5 pages
    The document discusses an opportunity to establish a facility in Saudi Arabia to produce pre-packaged breakfast cereals. It provides information on the size and growth of the Saudi cereal market, key demand drivers such as changing consumer habits, and an overview of the competitive landscape and major global trends in the breakfast cereal industry.

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    Breakfast-Cereals

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    The document discusses an opportunity to establish a facility in Saudi Arabia to produce pre-packaged breakfast cereals. It provides information on the size and growth of the Saudi cereal market, key demand drivers such as changing consumer habits, and an overview of the competitive landscape and major global trends in the breakfast cereal industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views5 pages

    Breakfast Cereals

    Uploaded by

    regallydivine
    The document discusses an opportunity to establish a facility in Saudi Arabia to produce pre-packaged breakfast cereals. It provides information on the size and growth of the Saudi cereal market, key demand drivers such as changing consumer habits, and an overview of the competitive landscape and major global trends in the breakfast cereal industry.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Breakfast Cereals

    INVESTMENT OPPORTUNITY SCORECARD


    FOOD PROCESSING

    Sept 2021
    FOOD PROCESSING
    Breakfast Cereals
    OPPORTUNITY’S DESCRIPTION: Opportunity to establish a facility to produce all forms of pre-packaged cereals

    DEMAND INVESTMENT OVERVIEW


    KSA MARKET SIZE, USD MN INVESTMENT HIGHLIGHTS VALUE PROPOSITION
    329.0  Scope – factory for breakfast cereals focusing on:  High dependency upon imports raises prospect of significant import-substitution
    324.8 opportunities within KSA food industry
    6.8%  Pre-packaged cereals whether hot or cold
    320.6  KSA’s strategic location and favorable trade agreements (eg: GAFTA) offers
    316.4  Producing porridge oats, oatmeal and
    potential for local manufacturers to serve emerging markets like Africa and
    312.1
    prepackaged cereal/milk kits
    South Asia as well as matured markets like Europe
    307.9
     Opportunity to leverage recent FDI measures to motivate private sector
    participation in KSA food industry

    2014 2015 2016 2017 2018 2019

    KEY DEMAND DRIVERS MARKET OVERVIEW


     One of the major demand drivers for breakfast cereals is
    that Breakfast cereals have not traditionally been a part of MARKET READINESS AND COMPETITOR ANALYSIS GLOBAL TRENDS
    the daily routine in the typical Saudi Arabian household.  Top five players are all multinationals, and they collectively  The global breakfast cereals market is expected to grow
    However, with the household dynamic changing to women controlled nearly 62% of the total breakfast cereal market share from USD 40.9 billion in 2020 and reach USD 49.7 billion
    entering the workforce, there is a shortage of time in the in 2016. Although dominated by the top two companies, Saudi by 2027, growing at a CAGR of 2.8% forecast period
    morning spent in the kitchen. In addition, cereals are fast Arabia breakfast cereal market still has many small players that 2020-2027.
    becoming an ideal choice for the growing number of health-
    account for 20% of the remaining market share  Breakfast cereals are considered healthy as they are
    conscious people who are short of time.
    fortified with vitamins, minerals and commonly used
     Rising awareness of the consumers regarding the healthy grains such as barley, oats, rice, corn and wheat.
    and balanced food requirement. COMPETITOR ANALYSIS
     Due to their ease of preparation and nutritional content,
    these products have gained prominence in the infant
    industry.

    2
    Sources entity: MISA
    DEFINITIONS
    # SCORECARD SECTION DEFINITIONS
    Size of market in value/volume in KSA and/or Region (MENA/GCC) covering future projections based on available estimates
    1 Market size
    from published /government sources
    2 Demand drivers A select number of factors that will influence future demand for the related product/service
    An overview of key financial metrics summarizing the investment opportunity along with the expected return based on the
    3 Investment highlights
    suggested investment size

    4 Value proposition Summary of key differentiators that position KSA as a strategic choice over other regional/global peers

    5 Market readiness An overview of KSA market structure, market maturity and level of participation by local and global players

    6 Competitor analysis List of the local & international players manufacturing the underlying product in Saudi Arabia and their market share

    7 Global trends Latest business developments within the sector/product category

    Ease of scaling the business across the value chain or into new adjacent products or geographies that would maximize the
    8 Scalability and localization
    opportunity’s investment returns and the ability and potential to locally manufacture the product and its components
    An overview of the countries from which Saudi Arabia is importing the product and their value/volume and share in total
    9 Import dependency
    imports
    10 Value chain analysis The process or activities that would potentially need to be carried out to deliver the underlying product or service
    Government institutions, organizations, and/or authorities that participate or influence the market for the underlying
    11 Key stakeholders
    product/service

    12 Enablers Factors that enable investment in the underlying opportunity

    Key factors that position KSA as a competitive destination for investment in the region. Productivity adjusted wages do not
    13 Cost of doing business in KSA include cost of $1.23/hour towards annual recurring charges including work permit, resident identity (iqama) and health
    insurance

    3
    DISCLAIMER

    • This report must be used only to access information, and • The content of this report must not be construed as an
    the information must not to be construed, under any implied promise or guarantee for profit or limited loss
    circumstances, explicitly or implicitly, as an offer to sell or express or implied by or from MISA or any of its officers,
    a solicitation to buy or sell or trade in any opportunity directors, employees and affiliates. All mentioned
    herein mentioned. investments in this report are subject to risk, which should
    be considered prior to making any investment decisions
    • Ministry of Investment (MISA) has no undertaking to
    update these materials after the date, with the • MISA shall have no liability whatsoever to any third party,
    understanding that such information may become and hereby any third party waives any rights and claims it
    outdated or inaccurate. may have at any time against MISA with regard to this
    report, any services or other materials, including the
    • Mentioned information in this report is obtained from
    accuracy or completeness thereof.
    reliable sources but its accuracy and reliability are in no
    way guaranteed. No guarantee of any kind is tacit or
    explicit when projections of future conditions are
    attempted. MISA has used public/or confidential data and
    assumptions and has not independently verified the data
    and assumptions used in the analyses. Changes in
    underlying data or operating assumptions will clearly
    impact the analyses and conclusions.
    • The financial evaluations, projected market and financial
    information, and conclusions contained in these materials
    are based upon standard methodologies, are not definitive
    projections, and are not guaranteed by MISA

    4
    CONNECT WITH US FOR MORE DETAILS:
    Industrial@misa.gov.sa

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