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    Headlines

    Uploaded by

    abdullah.f.alazwari
    This document provides 28 headline templates organized by topic to help overhaul headlines. The templates provide examples of using different formats and benefits to engage audiences. The document is intended to help users create more effective headlines.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Headlines

    Uploaded by

    abdullah.f.alazwari
    156 views85 pages
    This document provides 28 headline templates organized by topic to help overhaul headlines. The templates provide examples of using different formats and benefits to engage audiences. The document is intended to help users create more effective headlines.

    Original Description:

    How to select Headline

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    This document provides 28 headline templates organized by topic to help overhaul headlines. The templates provide examples of using different formats and benefits to engage audiences. The document is intended to help users create more effective headlines.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    156 views85 pages

    Headlines

    Uploaded by

    abdullah.f.alazwari
    This document provides 28 headline templates organized by topic to help overhaul headlines. The templates provide examples of using different formats and benefits to engage audiences. The document is intended to help users create more effective headlines.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 85

    Does your headline need an

    OVERHAUL?
    Try one of these 28 templates

    By Josue Valles
    1
    Dina Calakovic
    Template

    I help you get [Benefit] through


    [Mechanism] | [Credibility] | [Topic
    1]→ [Topic 2]→ [Topic 3]
    Example

    I help you close high-ticket deals


    through SPIN selling | Over $15M in
    →
    sales generated for clients | Sales
    Psychology→ Networking
    2
    Adam Karpiak
    Template

    [Brand attribute]. [Metaphor].


    [Twist the knife and offer relief].
    [Pain-oriented question]. [Give
    them hope]. [CTA].
    Example

    Irreverent copywriter. Copy


    surgeon. Producing converting
    copy is hard. I make it easier for
    you. Is your copy not converting? I
    can tell you why. Schedule a free
    consultation here example.com
    3
    Tasleem Ahmad Fateh
    Template

    My [Digital asset] will help you get


    [Benefit]| [Social proof] | [Title]
    Example

    My marketing newsletter will make


    you smarter | Over 15,000
    subscribers agree | CMO at Nike
    4
    Kevin Graham
    Template

    [Title] | [Personality-driven
    statement]
    Example

    PPC specialist | I watch


    Youtube ads for fun
    5
    Ellie Middleton
    Template

    [Unique attribute] |
    [Audience-oriented
    description of what you do]
    Example

    Introverted speaker | Founder


    of the largest community for
    introverted entrepreneurs
    6
    Matt Barker
    Template

    [I do X] for [specific
    audience]. [Benefit 1],
    [Benefit 2], and [Benefit 3].
    Example

    I design websites for e-commerce


    owners in the health industry.
    Increase ROI, reduce CAC, and
    position your brand for the long run
    7
    Justin Welsh
    Template

    [Brand identifier] |
    [Description of your journey].
    [Description of your content].
    Example

    The Podcast Genius | Helping 100


    podcasters go from 0 to 100,000
    downloads/month. Daily posts
    about the journey.
    8
    Ifeanyi Imachukwu
    Template

    [Expertise 1]. [Expertise 2].


    [Expertise 3]. [Credibility-driven
    statement]. [Social proof]
    Example

    Creator. Aerospace engineer.


    Activist. Founder of the #1
    community for changemakers,
    according to Forbes | 2,500+
    community members
    9
    Tim Denning
    Template

    [Unique attribute] + [Credibility] |


    I teach [Audience] to get [Desired
    benefit]. [CTA]
    Example

    Ex-Googler with 10 years in the


    software industry | I teach young
    developers how to use LinkedIn to
    get better jobs. Follow me for free
    tips and content
    10
    Adam Broda
    Template

    I help [Audience with X


    characteristics] achieve [Y goal].
    [Relevant question]. [CTA].
    Example

    I help men over 40 recover their


    energy. Fitness coach. Want to feel
    stronger, younger, and
    unstoppable? Shoot me a DM.
    11
    Charles Miller
    Template

    [What you do] + [Your journey].


    [Social proof] + [Benefit].
    Example

    Math professor making the jump in


    entrepreneurship. Join 500 people
    following my journey and get early
    access to my course
    12
    Ash Rathod
    Template

    [Brand attribute] | [If this,


    then that” statement] |
    [Service 1] | [Service 2]
    Example

    Health copywriter | If you love


    profits, you’ll love me | Done-for-
    you copywriting and consulting |
    Direct-response campaigns for
    health brands
    13
    Dan Go
    Template

    [What you do] + [Audience].


    [Share your “why”]. [Give
    them a reason to follow you].
    Example

    Gamification consultant for SaaS


    companies. On a mission to make
    the world a funnier place. Follow
    me to learn how the world’s largest
    companies use gamification to
    build better brands
    14
    Izzy Prior
    Template

    [Doing X] for [Audience 1]


    and [Audience 2] | [Title]
    Example

    Writing email copy for


    solopreneurs and C-level execs |
    Founder @ Faraday Agency
    15
    Liz Willits
    Template

    [Personality-driven
    statement] | [Title] | Your site
    Example

    My 6-year old boy thinks I’m an


    astronaut | Aerospace engineer
    @ SpaceX | Mikewazowski.com
    16
    Jasmin (Jay) Alić
    Template

    [Credibility-driven attribute]
    | Using [Mechanism] to [Get
    desired benefit]
    Example

    World’s oldest fitness coach |


    Using neuroscience to help you
    get rid of bad habits and develop
    better ones
    17
    Sam Browne
    Template

    [Tell them exactly what


    they’ll get]. [Secondary
    benefit]. I help [Audience]
    achieve [desired outcome]
    Example

    Excel tips for non-techies. Free plug-


    and-play templates. I help non-techies
    simplify their lives using Excel
    18
    Jessie van Breugel
    Template

    [Twist the knife with a


    question] | [Show them what
    their lives will look like by
    following your advice]
    Example

    Can’t overcome the blank page?


    I help aspiring writers get more
    writing done in a month than
    what most get done in a year
    19
    Jackie Hermes
    Template

    [Doing X] through
    [Mechanism] | [Title |
    [Credibility]
    Example

    Making companies more efficient


    using systems and no-code apps |
    My average client gets 30% more
    efficient in the first month
    20
    Florian Decludt
    Template

    Helping [Audience] get


    [Concrete, time-bound
    benefit] and [Second benefit]
    Example

    Helping SaaS founders scale to


    $10M+ ARR in 18 months or less
    and exit with style
    21
    Ruben Hassid
    Template

    How I [Get desired outcome]


    and leverage [Mechanism]
    Example

    How I outsource 90% of my agency


    work and leverage no-code tech
    22
    Morgan J Ingram
    Template

    [Doing X] in [Area of expertise


    1] and [Area of expertise 2] |
    [Credibility] | [CTA]
    Example

    Challenging the status quo in


    HealthTech and wellness | 2x
    HealthTech founder | Follow me for
    more insights
    23
    Katelyn Bourgoin
    Template

    [Brand identifier] | I help


    [Audience] get [Desired
    benefit] so they can [Get
    desired outcome]
    Example

    “The Retail Wizard” | I help


    retailers reduce waste so they can
    become more profitable
    24
    Richard van der Blom
    Template

    [Offer 1] for [Audience 1] |


    [Offer 2] for [Audience 2] |
    [Additional offering]
    Example

    Email marketing and deliverability


    training for high-volume eComm
    brands | Email marketing coaching for
    eComm consultants | Email copywriter
    25
    Lara Acosta
    Template

    [What you do] for [Audience 1]


    and [Audience 2]
    Example

    Building cybersecurity systems for


    fintech and Web3 brands
    26
    Roxana Irimia
    Template

    [Title] | Click follow to [Get


    main benefit] | [Second reason
    to follow you]
    Example

    HR Consultant | Click follow to get 1%


    smarter at HR every day | Sharing
    everything I’ve learned in 10 years of
    HR experience
    27
    Ryan R. Sullivan
    Template

    I [Solve pain X from situation Y] -


    [Description of mechanism] |
    [Identifier 1], [Identifier 2],
    [Identifier 3], [Identifier 4]
    Example

    I help you maximize content output


    without compromising quality | A
    proprietary method that combines AI
    with small teams of 2-3 people |
    Marketer, Creator, Dad &
    Entrepreneur
    28
    Austin Belcak
    Template

    I teach [Audience] how to [Achieve


    desired outcome] without [Common
    objection/roadblock] | [Relevant
    question]. [CTA]
    Example

    I teach young SDRs how to be in the


    top 1% without waiting a decade |
    Ready to make the quantum leap?
    Shoot me a DM

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