ENTREPRENEURIALSHIP SERIAL:

SUSTAINABLE BUSINESS MODEL

POLITEKNIK PARIWISATA
(POLTEKPAR)
PALEMBANG
2024

thamrin.bachri@gmail.com
 WHAT IS BUSINESS MODEL?

How a Company creates value

For itself while delivering
Products or services for
Customers.
 9 COMPONENTS:
4. Customer
1.Value Prepositions
Relationship

2. Customer Segments 5. Revenue Stream

3. Channels 6. Key Resources

7. Key Partners

8. Key Activities

9. Cost Structure
 9 COMPONENTS:

1. 2.
Value 4. Customer
8. Prepositions Segments
Customer
Key
Relationship
7.
Key
Partners
6.
3.
Key
Channels
Resources

9. Cost Structure 5. Revenue Stream

 1. VALUE PREPOSITIONS
▪ Is a simple statement that clearly communicate the product or
service benefit you promise to deliver to your customers.
▪ A value prepositions express what you business does better
than anyone else and why someone should do business or buy
your product.
❖ Its specific (specific benefit)
❖ It’s Pain-Focused (fix the customer problem & improve life)
❖ It’s Exclusive (exclusive yet desirable).
▪ Value Prepositions
It’s not about your idea product

It’s about solving a need or problem

It’s about who are your customer and satisfying a customer need
 2. CUSTOMER SEGMENTS

▪ Your customers Do Not Exist to buy

▪ Why are they and why would they buy?

SEGMENTATION

GEOGRAPHIC
DEMOGRAPHIC
 3. CHANNELS

▪ How does the product get from our

company to the customers?

▪ Physical Channels

▪ Web / Mobile Channels

▪ Channels Partner
 4. CUSTOMER RELATIONSHIP

How does a Company Get, Keep, &

Grow Customers?
 5. REVENUE STREAMS

▪ Source of Capital

▪ Operational Revenue

▪ Others Revenue
 6. KEY RESOURCES

▪ What are the most important assets

required to make the business model

work.

✓ Finance

✓ Physical

✓ Intellectual

✓ Human
 7. KEY PARTNERSHIPS

▪ Who are the key partners and suppliers

needed to make the business model
work?
▪ Joint – Ventures
▪ Supplier
▪ Strategic Alliances between Non-
Competitors
▪ Coopetition
 8. KEY ACTIVITIES

▪ Providing a service that removes a

problem on behalf of your customer

▪ Production

▪ Problem Solving
 9. COST STRUCTURE

▪ What are the costs to operate the

business model?
▪ Which activities are most expensive?
▪ What are the most important cost?
▪ What key activities are the most
expensive
o Fixed Costs
o Variable
o Economic of Scale
 ENTREPRENEURIALSHIP SERIAL:
SUSTAINABLE BUSINESS MODEL EXERCISE
POLTEKPAR PALEMBANG
2024

thamrin.bachri@gmail.com
 BUSINESS MODEL CANVAS TEMPLATE (FOR EXERCISE)
Using the above information, please write your own business model. (use the blank template and
sample, table 1, 2, and list of Agro-based industries)

4.
8. CUSTOMER
KEY RELATIONSHIP

7. 1. 2.
KEY VALUE CUSTOMER
PARTNERS PREPOSITIONS SEGMENTS

6. 3.
KEY CHANNELS
RESOURCES

9. COST STRUCTURE 5. REVENUE STREAMS

 BUSINESS MODEL CANVAS TEMPLATE
Key Partners Key Activities Value Propositions Customer Relationships Customer Segment
What specific key activities are
Identify your company’s key necessary to deliver your value Identify the core value the What type of relationship do you Identify who is your value
proposition? What activities have with your customers? How
partners. This can consist of set your company apart from company provides to do you interact with customers
proposition targets. Who are
important suppliers in your others? Consider how your customers. What exactly is the and how does this differ amongst your most important
company’s unique differences
supply chain. What key company trying to give to customer segments? Do you customers? What are they like?
in its revenue streams,
communicate frequently with
resources does the company distribution channels, or customers? What problem is What do they need? What do
customer relationships. Do your customers? How much
receive from these partners? you need to procure specific your company trying to solve support does your company they enjoy? What is the
What Key Activities are niche resources? Do you need and what needs are your provide? customer market like? Are you
to streamline to keep costs and
performed by these partners? price low? company satisfying? How do targeting a small niche
Think about why your company you offer something different community or a mass market?
Key Resources
works with these key partners that satisfies the demands of Channels
What specific key resources
and the motivations behind or assets are necessary to your customer segments (e.g.
deliver your value How do you deliver your
them. proposition? Consider what price, quality, design, status)?. value proposition? How do
resources your distribution you reach your Customer
channels and revenue Segments? What channels are
streams may require to used? Consider your supply,
function. Additionally, think
about what resources are distribution, marketing, and
needed to maintain customer communication channels. Are
relationships. Does your they well-integrated and cost
company require a lot of efficient? Are they utilized
capital or human resources? effectively?
Cost Structure Revenue Streams
Identify the key costs in your company’s business mode. What are the Identify the ways your value proposition generates money for your
major drivers of costs? How do your key activities and key Resources business. Does your company have multiple method’s of generating
contribute to the cost structure? How do your costs relate to your revenue
revenue? What is the pricing strategy for the products offered by your
streams? Are you properly utilizing economies of scale? What proportion
of costs are fixed and variable? Is your company focused on cost company? Through what channels do your customers pay? Does your
optimization or value? company offer multiple forms of payment?
CONTOH BUSINESS MODEL SEDERHANA (PENJUALAN KUE)
BUSINESS MODEL CANVAS TEMPLATE (Example For Automotive Industry)

Key Partners Key Activities Value Propositions Customer Relationships Customer Segment

▪Extensive safety testing to ▪Excellent customers and

▪ Other automotive firms To provide affordable and ▪Customers looking for an
ensure reputation and safety maintenance services
that we can partner with of drivers. stylish cars with great ▪Dealerships that are affordable vehicle with
and share engineering ▪Automation and streamlining customer-focused to help
efficiency and safety to great fuel efficiency.
technology and can help to lower costs and prices for with vehicle inquiries and
everyday people who need ▪Customers looking for
lower R&D costs. customers. purchases.
▪ Key raw materials and ▪R&D to increase drive to travel or commute often. ▪Customer service call center stylish vehicles with good
manufacturing quality and improve gas for quick inquiries and performance
equipment suppliers that mileage. maintenance appointments
▪Customers concerned
help us utilize economies Key Resources Channels with automobile safety
of scale and automation
▪ Automobile dealership ▪Human capital in engineers ▪Global distribution channels ▪Primarily middle-class
for R&D with our key partners.
that stock our cars and families who need a four-
▪Capital resources in ▪Paid advertisement on
act as a primary channel manufacturing equipment multiple media channels as door sedan for everyday
with customers ▪Raw materials (steel, rubber, well as influencer use.
plastic, aluminum, etc.) advertisement
▪Trade / car show timeslots ▪Car shows ▪Mass market
and panels to market ▪Dealerships for automotive
vehicles. sales.
Cost Structure Revenue Streams
▪ Primary costs are relating to R&D to innovate in fuel efficiency ▪ Primary revenue stream comes from sale of vehicles
metrics, car specifications, and features as well manufacturing costs ▪ Secondary revenue streams include maintenance and specialized
from raw materials.
vehicle modifications and parts.
▪ Secondary costs arise from marketing on multiple platforms as well as
continuous automation of manufacturing processes. ▪ Customers can pay up-front through financing
▪ Sourcing through key partners allows us to save on raw materials costs
and our large scale of production and mass-market customer segment
allows us to utilize economies of scale.
 LIST OF AGRO-BASED INDUSTRIES
1. Fruit Based processed food 2. Fruit (Tomato, Mango, 3. Milk Processing Industries
manufacturing industries Guava, Sugarcane, Jackfruit, (milk pasteurization,
(Jam, Jelly, Juice, Pickles, Pineapple, Coconut, Durian, powdered milk, ice cream,
Syrup, Sauce, Etc.) Etc.) Processing Industries condensed milk, cheese, etc.)

5. Processing & Freezing of

4. Salt Processing Industries 6. Poultry and dairy Farming
Prawn and other Fishes.

7. Bee-keeping and Honey 8. Flower Preservation and

9. Meat Processing Industries
collection enterprises. Exporting Enterprises.

10. Agrotourism Companies

 EXAMPLE ON SUSTAINABLE DEVELOPMENT
IN MICE TOURISM

To encourage
Provide employment Use of green Energy and water
participants to purchase
opportunities for local
local products and products efficiency
community
services

Provide information on Allow local artists to

local attractions and display and sell their Solid waste Waste water
cultural activities for handicrafts at the management treatment
the participants property

Form partnership with Air Quality

locally owned Train the staff, they are management Voice pollution
businesses (e.g. well informed on local
transportation, guide customs. (indoor & control
services). outdoor)
 CATEGORY OF SUSTAINABLE TOURISM
❑Sense of futility (environment is destroyed so
No Motivation why bother)
❑No sense of responsibility / obligation
❑Fear of losing money or business
❑Angry
❑Do not feel that their actions make any
Neutral difference
❑Someone else will do the job
❑Do not think that there is any degradation to the
environment

Highly ❑Understand that the future of their business

Motivated relies on pristine environments
❑Concern for their own and future generations
well being
❑Desire to preserve species
❑Makes better business sense; company is more
responsible
❑Sense of community.
Motivations and attitudes toward conversation (Wiener, 2006).
 MINI WOWS

Hospitable Offer Refreshment

Smile Hold The Door Open

Say Please and Thank You Listen Carefully

Tell The Truth Act Immediately

 HOSPITALITY
FORMULA

E² = MC
Expectation MEMORY
Exceeded = CREATED
Thamrin B. Bachri
Dirjen Pemasaran Departemen Kebudayaan dan Pariwisata (2003-
2008), alumni Department of Habitational Resources, Hospitality &
Tourism, University of Wisconsin-Stout, USA (1990) ini
mendedikasikan sebagian hidupnya di bidang Pariwisata.

Staf pengajar di Program Pascasarjana Pariwisata STP Bandung

dan penggagas buku Responsible Tourism Marketing ini sangat
peduli dan banyak memberikan pandangan dan pemikiran yang
terkait dengan pembangunan pariwisata yang bertanggungjawab
dan berkelanjutan (responsible and sustainable tourism
development).

Ia berpendapat bahwa kombinasi yang akan menghancurkan

pariwisata adalah Materialism + Short-Termism.

Saat ini yang bersangkutan diperbantukan sebagai Tenaga Ahli

Gubernur Jambi Bidang Pariwisata
 THANK YOU

thamrin.bachri@gmail.com