Senior High School

POLOMOLOK NATIONAL HIGH SCHOOL

Humanities and Social Sciences

Brgy. Cannery Site, Polomolok, South Cotabato

Tel. No (083)678-8966. Fax (083)-8966 email: 304560@deped.gov.ph

POLOMOLOK NATIONAL HIGH SCHOOL

BESTIE’S CAKE SHOP

Owner:

Jasmine Kieth F. Waje

Grezel M. Cababan

Xyvhon A. Soliminiano

Grade 12 HUMSS- BILLONES

February 2023
 EXECUTIVE SUMMARY

Bestie’s Cake Shop is a new, unique local cake business that will serve freshly
made specialized cake to the community of Polomolok. It is owned by Jasmine Kieth F.
Waje, Grezel M. Cababan, and Xyvhon A. Soliminiano , an Humanities and Social
Sciences (HUMSS) students of Polomolok National High School, that has experimental
yet mastered their cake recipe and has developed a delicious menu of homemade cake
to be served daily and also offer seasons/holidays flavors. Bestie’s Cake Shop will
serve the residents of Polomolok who work, attend school, or live in the area.

Polomolok is a diverse community that is made up of all income brackets,

families, working class, business professional, and students. Bestie’s Cake Shop is
located in an area that is within miles of local colleges, public market, school and
churches. The customers demographic will be made up of all segments living, working,
or attending school nearby.

Bestie’s Cake Shop will sell a variety of cake all crafted in unique flavors. All
flavors will be made using only fresh and all natural ingredients and milk. Because each
cake is made fresh every day, it will not include any chemicals or preservatives.

Our business name is “Bestie’s Cake Shop” because were friends and for a
reason that it can satisfy your cravings and hunger as well as it can touch your heart
with its sweet unusual taste. It is your daily dose of love for it is one of the simple
pleasures in life that never fails to bring a smile to the face of everyone who taste it.
 Chapter I

This chapter contains the business description of the business objectives, vision,
mission, description of the product, and the location of the business.

Background of the Study

Bestie’s Cake Shop is a new, unique local cake business that will serve freshly
made specialized cake to the community of Polomolok. It is owned by Jasmine Kieth F.
Waje, Grezel M. Cababan, and Xyvhon A. Soliminiano , an Humanities and Social
Sciences (HUMSS) students of Polomolok National High School, that has experimental
yet mastered their cake recipe and has developed a delicious menu of homemade cake
to be served daily and also offer seasons/holidays flavors. Bestie’s Cake Shop will
serve the residents of Polomolok who work, attend school, or live in the area.

Business Description

The Bestie’s cake will be registered under the name Bestie’s Cake Shop, and will
be owned by partner proprietor, Jasmine Kieth F. Waje, Grezel M. Cababan, and
Xyvhon A. Soliminiano, an HUMSS students. Bestie’s Cake Shop offers a broad range
of cakes, all from highly quality ingredients. Our shop caters to all of its customers by
providing each customers cake product made to suit the customers, down to the
smallest details.

Everyone can enjoy Bestie’s Cake at a budget friendly price. For our target
customers, the business will provide high quality products, safe services and a healthy
and friendly environment at affordable price. We guarantee that our company meets or
exceeds our customers’ expectations.
BUSINESS OBJECTIVES

Objectives, on the other hand, focus more on practical, day-in day-out metrics that
revolve around revenue, number of customers, and product-related metrics. Objectives
are specific procedures for achieving a goal. They are the steps that you need to take in
order to achieve your desired goals.

A. Serving quality and fairly priced products.

B. Providing excellent customers service.
C. To achieve customers satisfaction and loyalty.
D. Increase sales and profit.
E. To render an enlightening environment to enjoy the food items.

Vision

To be always the desired place for delicious and complementary cakes to enjoy
with family and friends. Bestie’s Cake Shop will serve happiness to our beloved
customers through delicious, quality cakes and extraordinary cakes diner experience
while working toward the greater good for the community and environment.

Mission

 To delight customers with quality and delicious cakes and excellent service at
a reasonable price.
 To understand customers’ changing needs and constantly improve customers
experience.
 To generate a sustainable profit growth.
 Maintaining high proficiency standard in management, production and
creativity.
Location

Figure 1. Location of the Business

This business is located in Prk. Eustaqiuo Salada, Brgy. Poblacion, Polomolok

South Cotabato.
Product Description

Cake is a common snack that is widely consumed across the entire world. Cake
are the most common snacks and people loved them for their great last. Cake are
usually mixing from a flour dough, but other types of batters can also be used. Various
toppings and flavorings are used for different types, such as chocolate and red velvet
maple glazing. The common types of cakes are the chocolate cake and the filled
chocolate cake. The good news is that all of the said types of cakes are available in our
shop.

Our business start from just a simple idea to fell common yet popular food. Then an
idea of selling quality but affordable cake come up to our mind. Our cakes are made
with our secret recipe dough and not so sweet but delicious glaze. Bestie’s Cake Shop
offers different variants of glaze anyone can enjoy.

We call our business “Bestie’s Cake Shop” because we’re friends and for a reason that
it can satisfy your cravings and hunger as well as it can touch your heart with this sweet
unusual taste. It is your dose of love for it is one of the simple pleasures in life that
never fails to bring a simple to the face of everyone who taste it.
 Chapter II

This part will discuss about marketing plan, it contains the target market, competitive
factors, product promotion scheme, channel of distribution, and SWOT analysis.

Marketing Plan

A marketing plan is a blueprint for launching new products, understanding the

intricacies of your market, growing your audience, and promoting your company to your
customers who want what you’re selling.

Target Market

People, regardless of different ages, ethnicity and income, are welcomed to

enjoy Bestie’s Cake Shop. However, three main groups, which include teenagers,
families with kids and working professionals, can be three target markets of Bestie’s
Cake Shop.

Competitive Factors

A competitive factors enables a company to perform better than its competitors. It

refers to factors allowing a company to produce services or goods better or for less
expense than the competition, which may generate more sales or higher profit
margins. Competitive factors cover how businesses who offer similar products or
services affect each other.
 External Environment

Php 10.00
Cupcakes
php 30.00

Php 10.00
Competitors Ice-Cream
Php 25.00

Branded Php 12.00

Donuts Php 40.00

Classic Cake Php 30.00

Bestie’s Cake
Glaze Cake Php 40.00
Shop

Filled Cake Php 50.00

 Product Promotion Scheme

The business will use flyers and Facebook messenger to promote the products.
Flyers are an important tool for advertisement and they are still used in this high-tech
era. They can never be old fashioned as they suit all kinds of businesses and help them
to achieve their advertisement goals in an effective way. And Facebook Messenger is
the perfect platform to implement conversational marketing, which is one of the most
effective ways to build customer relationships. Conversational marketing also increases
conversion rates and builds brand loyalty through an omnichannel experience. And it
allows sales and customer services reps to connect with consumers interested in a
brand.

Channel of Distribution

Distribution channels are important to businesses as they allow for the smooth
delivery of goods or services to a customer. If a business does not source the best
collection of businesses for this purpose, it can lead to unhappy customers and an
inadequate provision of services.

Sales
Product
Promotion

Online & Direct Target

Services Customers
Physical shop Marketing

Price Sales Force

 SWOT ANALYSIS

Factors Strengths Weaknesses Opportunity Threats

Product -Best for all -Limited and -Any age of -Uncontrolled

seasons. local consumers like competitors.
-fresh and distribution. this kind of
locally sourced. -Unstable price product.
-Reduce yet of the -More
very affordable. ingredients. customers.
Price -Affordable. -High price of -More income -Uncontrolled
raw ingredients. to earn price.
-More products
to made..
Time -Easy to made -Cooking place -More time to -Can be sell
and prepare. is tight and sell because it only when
equipment are can be customers want
incomplete. prepared ahead pastry.
of time.
Workforce -Determine and -Easy tired -More income -Lack of skills in
more focused because of to gain since promoting and
on business. limited the manpower selling
member. is well products.
organized.
Competitors -The customers -Lots of -When the -When
gave positive competitors in product is competitors
feedback and the same place. budget friendly become a well
satisfaction to all, more known brand.
than other customers.
competitors. -When people
love pastries
and sweets.

In SWOT analysis of Bestie’s Cake Shop,, there are various aspects that can
affect the running of our business. In terms of product, price, time, workforce, and
competitors, there are a lots strengths, weaknesses, opportunities, and threats
appeared. Furthermore, the result of the SWOT analysis can give more positive
outcomes than the negative ones.

The list of product that we purchase and include as components in our product is
reasonable and low-cost, allowing us to stick to our budget we spent Php 600 on
supplies per day to produce 60 different kinds of cake at different prices. We sold it out
and gives the sales worth Php 3,900 we calculated our earning and deduction other
expenses that gives us the net income of Php 1,350.

Chapter III
 This chapter shows the list of raw materials and production process.

Production Plan

Production planning is an important function that can boost profitability and

customer satisfaction as well as efficiency. It helps companies match output to demand,
optimize production processes and determine how to overcome production problems.

Raw Materials/Ingredients

 10 fudge bars
 1 pack of nestle cream
 ½ can condensed milk
 3 packs Cream-O cookies (crushed)

Cooking Process

Figure 2.

Step 1: Cover your pan aluminum foil for easy unmolding.

Step 2: Whip the cream until it doubled its size, then add condensed milk. Mix it well.

Step 3: Chill for at least an hour before assembling cake. Slice each other bars into half
(horizontal or pahiga).

3 Assembly: First layer, spread your pan with chilled whipped all purpose cream. Don’t forget
to reserve some og whipped cream for final finishing after unmolding.

Step 4: Second layer, place the sliced fudge bars. Pressed it and allow no spacing in between.

Step 5: Third layer, pour some of the chilled all purpose. Fourth layer, sprinkle crushed Cream-
O. And do the same for the fifth layer.

Step 6: Once done, chill it in the freezer for 2-4 hours and unmold fudge cake on an plate-
drizzle with chocolate syrup. Slice, serve and enjoy!

Chapter IV
 This part will present the key personnel, their task and job description of each in the
business.

Packaging

Organizational Plan

Organizational plan is important because it lets companies develop effective

planning and achieve their stated goals. Having an organizational plan is also helpful
because a prepared company responds better to changes in the workplace.The process
begins with reviewing the current operations of the organizational and identifying what
needs to be improved operationally in the upcoming year.

Furthermore, planning involves envisioning the results the organization want to

achieve and determining the steps necessary to arrive at the intended destination-
success whether that is measured in financial terms or goals that include being the
highest-rated organization in customers satisfaction.

Job Description
 Bestie’s Cake shop is owned by Jasmine Kieth F. Waje, Grezel M. Cababan,
and Xyvhon A. Soliminiano. The owner of this business has a big part in this business
and contributed to this idea. They are overall in charge in running the business. The
owner is the one selling the product and receiving the money, cooks and prepares the
product, and the person who transacts the supplies and buys the materials and
ingredients needed.

Figure 2. Organizational Chart

 Jasmine Kieth F. Waje

Manager/Cashier

Xyvhon A. Soliminiano Grezel M. Cababan

Purchasing Personnel Cooker

Chapter V
 This chapter will show the table of the projected product cost, projected income,
other expenses, estimated net income and the capital/investment.

Financial Plan

A financial plan acts as a guide as you go through life’s journey. Essentially, it

helps you be in control of your income, expenses and investment such that you can
manage your money and achieve your goals.

This is the comprehensive picture of the business’ finances.

Table A. Project Product Cost

Product List Estimated Cost Estimated Estimated Estimated Cost

Per Unit Number of Cost/day for 3 Days
Supply Per Day
Classic Cake 30 20 100 300
Glazed Cake 40 20 300 900
Filled Cake 50 20 400 1,200
Total 120 60 800 2,400

Table B. Project Income

Product List Estimated Cost Mark-up Price Estimated Estimated

Per Unit Selling Price Gross
Sales/day
Classic Cake 30 5 10 200
Glazed Cake 40 10 25 500
Filled Cake 50 10 30 600
Total 120 25 65 1,300

Table C. Other Expenses

 Items Price of Item Quantity Total Price
Packaging 3 50 150
Total 3 50 150

Table D. Estimated Net Income (3days)

Estimated Sales 3,900.00

Less:
Projected Product Cost 2,400.00
Other Expenses 150.00
Estimated Net Income 1,350.00

Table E. Capital/Investment

Investor Capital
Sole Proprietor 600.00

Chapter VI
 This part will be discuss about the summary an conclusion of the said business.

Summary

Bestie’s Cake Shop is a food industry and a sole proprietor ownership business. It is
located in Poblacion, Polomolok, South Cotabato. We will surely serve freshly made
cakes to the community of Polomolok who craves, wants, and needs sweet treats for
their mouth and soul. People, regardless of different ages, ethnicity and income, are
welcomed to enjoy Bestie’s Cake Shop.

Our cakes can satisfy your cravings, full your hungry stomach and feed your soul
with unusual taste. It’s a detectable combination of perfect consistency secrets recipe
dough and different kinds of flavors of glaze and topping. Bestie’s Cake Shop gives a
budget-friendly cost of products that anyone can afford

The objective of our business is to serve quality and fairly priced products, provide
excellent customers service, achieve customers’ satisfaction and loyalty, to render an
enlightening environment to enjoy food items, and to increase our sales and profit. Our
physical store provides comfortable, safe and enjoyable environment for our customers.
On the other hand, our online shop promotes safety ways of purchasing online and is
also enjoyable.

Conclusion

Bestie’s Cake Shop prefer to be product quality-centered and customer-centered

business. It is a great help to the business sustain its production and the business itself.
In addition, it is also our tactic to run our business despite the weaknesses and threats
we encounter.

Our business is expanding its opportunities in terms of its quality and its cost. The
existing strengths and opportunities will bring the business into bigger and better. We
conclude that in Bestie’s Cake shop, we earn reasonable profits, can serve our
customers a quality product and can give them safe environment to purchase our
products.
PHOTOGRPHS

Sales Documentation

Reflection

In days of selling our products during the entrepreneurial week, I am able to

identify strategies for selling our products despite the lots of competitors. I became more
confident in selling. I learned to be more conversational among potential customers to
get their attention and I also gave the best service I could give. I have accomplish a lot
for our business such as, our business receives positive feedbacks because of the
quality of the cakes and my products gains more popularity among students. The
feedbacks of the customers pursues me to continue the business we started. Preparing
the product is not as easy as it seems and the selling part is complicated. Generally,
preparing and selling our products is not east but at the end of the day it is rewarding
and worth it. I am overwhelmed with the outcome of our business; I can proudly say we
made own money with our own perseverance and hardship.
Reflection

In days of selling our products during the entrepreneurial week, I am able to

identify strategies for selling our products despite the lots of competitors. I became more
confident in selling. I learned to be more conversational among potential customers to
get their attention and I also gave the best service I could give. I have accomplish a lot
for our business such as, our business receives positive feedbacks because of the
quality of the cakes and my products gains more popularity among students. The
feedbacks of the customers pursues me to continue the business we started. Preparing
the product is not as easy as it seems and the selling part is complicated. Generally,
preparing and selling our products is not east but at the end of the day it is rewarding
and worth it. I am overwhelmed with the outcome of our business; I can proudly say we
made own money with our own perseverance and hardship

Reflection

In days of selling our products during the entrepreneurial week, I am able to

identify strategies for selling our products despite the lots of competitors. I became more
confident in selling. I learned to be more conversational among potential customers to
get their attention and I also gave the best service I could give. I have accomplish a lot
for our business such as, our business receives positive feedbacks because of the
quality of the cakes and my products gains more popularity among students. The
feedbacks of the customers pursues me to continue the business we started. Preparing
the product is not as easy as it seems and the selling part is complicated. Generally,
preparing and selling our products is not east but at the end of the day it is rewarding
and worth it. I am overwhelmed with the outcome of our business; I can proudly say we
made own money with our own perseverance and hardship
 Chapter VII

APPENDICES

Curriculum Vitae

Name: Jasmine Kieth F. Waje

Grade & Section: 12 HUMSS-BILLONES

Age: 18

Date of Birth: October 17, 2004

Place of Birth: Brgy. Cannery Health Center Polomolok South Cotabato

Home Address: Prk. Sto Niño Cannery Site Polomolok Souh Cotabato

Civil Status: Single

Citizenship: Filipino

Religion: Catholic

Contact Number: 09639452429

E-mail Address: jasminekiethwaje@gmail.com

Educational Attainment: 2010-2015 Perfecto B Salada Elementary School

2015-2021 Polomolok National High School

2021-2023 Polomolok National High School

Name: Xyvhon A. Soliminiano

Grade & Section: 12 HUMSS-BILLONES

Age: 18

Date of Birth: March 28, 2004

Place of Birth: General Santos City

Home Address: Upper Klinan Polomolok South Cotabato

Civil Status: Single

Citizenship: Filipino

Religion: Pentecost

Contact Number: 09125496364

E-mail Address: soliminianoxyvhon354@gmail.com

Educational Attainment: 2010-2015 Dole Cannery Central Elementary School

2015-2021 Polomolok National High School

2021-2023 Polomolok National High School

Name: Grezel M. Cababan

Grade & Section: 12 HUMSS-BILLONES

Age: 18

Date of Birth: July 18, 2004

Place of Birth: Polompon Leyte

Home Address: Londres Village

Civil Status: Single

Citizenship: Filipino

Religion: Catholic

Contact Number: 09385059877

E-mail Address: grezelcababan@gmaail.com

Educational Attainment: 2010-2015 Dole Cannery Central Elementary School

2015-2021 Polomolok National High School

2021-2023 Polomolok National High School

 TABLE OF CONTENTS

Content

Cover Page……………………………………………………………………………………. i

Table of Content……………………………………………………………………………... ii

Executive Summary…………………………………………………………………………. Iv

Chapter

I Background of the Study………………………………………………………… 1

Business Objective……………………………………………………….... 1

Vision…………………………………………………………………………. 2

Mission……………………………………………………………………….. 2

Location……………………………………………………………………… 2

Product Description……………………………………………………….. 3

II Marketing Plan……………………………………………………………………. 4

Target Market……………………………………………………………….. 4

Competitive Factors………………………………………………………. 4

Product Promotion Scheme…………………………………………….. 5

Channel of Distribution....................................................................... 5

SWOT Analysis……………………………………………………………. 6

II Production Plan…………………………………………………………………... 8

List of Materials/Ingredients……………………………………………. 8

Cooking Process………………………………………………………… 9

Packaging………………………………………………………………… 11

IV Organizational Plan………………………………………………………………12

Key Personnel…………………………………………………………….12
V Financial Plan…………………………………………………………………… 13

Table A. Projected Cost……………………………………………….. 13

Table B. Projected Income……………………………………………. 13

Table C. Other Expenses……………………………………………… 14

Table D. Estimated Net Income……………………………………… 14

Table E. Capital/Investment.…………………………………………. 14

VI Summary and Conclusion…………..…………………………………………. 15

Summary………………………..……………………………………….. 15

Conclusion……………………..………………………………………. 16

Photographs……………………..…………………………………….. 17

Reflection…………………………..…………………………………... 17

VII Appendices

Curriculum Vitae………………….…………………………………… 18