Why Do Banks Disappear?: A History of Bank Failures and Acquisitions IN TRINIDAD, 1836-1992 Sean NG Wai
Why Do Banks Disappear?: A History of Bank Failures and Acquisitions IN TRINIDAD, 1836-1992 Sean NG Wai
Why Do Banks Disappear?: A History of Bank Failures and Acquisitions IN TRINIDAD, 1836-1992 Sean NG Wai
:
A HISTORY OF BANK FAILURES AND ACQUISITIONS
IN TRINIDAD, 1836-1992
SEAN NG WAI
ABSTRACT
Using the historical approach this paper examines the determinants of individual bank
failures and acquisitions in Trinidad from 1836 to 1992. The historical approach is
useful for diagnosing the origins of banking failures since it takes a long-term
perspective and isolates the fundamentals of the problem. The historical perspective
therefore, helps to avoid the mistake of diagnosing the symptoms of a problem for its
causes. This paper argues that bank failure and acquisitions result from poor
responsiveness to market structure and the competitive environment, lax lending and
investment behaviour of banks, ineffective recruitment and retention of staff, government
intervention and financial instability.
1.0 Introduction
As the worst economic crisis in decades takes its toll, many banks will
disappear from the market because of failure or through consolidation.
Bank failure occurs when a bank is unable to meet its obligations to
depositors or other creditors, owing to unwarranted depositor
withdrawals during events characterised by contagion or panic, or as a
result of fundamental bank insolvency. To avert imminent failure, some
banks may consolidate their operations with other banks through
acquisitions or mergers. An acquisition refers to ―an arm‘s length deal,
with the shares of the target firm being acquired in an act of mutual
exchange and the owners of the acquired firm accepting cash, securities or
some combination of both, in return for their shares. While in a merger
one or both of the firms cease to exist, in an acquisition the acquired firm
becomes a subsidiary‖ (Khan 2001). In cases where one company acquires
all the assets of another company, the target company becomes merely a
shell and will eventually liquidate. Contrastingly, a merger refers to a
combination of two or more companies, generally by offering the
stockholders of one company securities in the acquiring company in
exchange for the surrender of their stock. A merger results in the creation
of a new reporting entity formed from the combining businesses. Bank
consolidation is not only a mechanism for rationalizing the operations of
weaker firms, but can also be viewed as part of a normal process of
growth.
While there is a rich array of literature on the history of bank
failure and firm consolidation, many of these surveys focus on large
economies at the centre rather than those at the periphery. This is partly
due to the fact that banks in the periphery prior to 1970 were merely
―branches‖, which took instructions from multinational banks at the
centre. As such, the domestic environment in which the branch operated
was deemed to be irrelevant in the decision-making process. An
examination of the history of banking in Trinidad, however, shows that
such a perspective is misleading and inaccurate. In modern times,
Augustine Nelson (1995) and Glenn Khan (2001) have researched the
166 / BUSINESS, FINANCE & ECONOMICS IN EMERGING ECONOMIES VOL. 5 NO. 1 2010
historical approach can play an important role in this quest to find more
robust, better equip economic models and theories. 3
To commence this exploratory process, this paper investigates why
some banks disappeared in Trinidad‘s long history of commercial banking
from 1836 to 1992. As a preface to the study, a general history of the
commercial banking industry in Trinidad is provided. Following this, the
paper examines the various causation factors for the disappearance of
commercial banks in Trinidad. In order to examine these causation
factors, it is convenient to divide this study into four time periods. The
first deals with the period 1836-1900; the second examines the years 1900-
1939; the third 1940-1970 and the last considers the period 1970-1992.
Throughout these periods, we discuss: (i) the factors driving growth in the
banking sector; (ii) the competitive strategies of banks; and (iii) the impact
of industry structure on bank competition and profitability. These
discussion areas are useful for revealing the sources of an industry‘s
current profitability, but also provide a context for understanding how
and why competitive strategy is formulated and modified over time. The
concluding section provides a summary of the major findings.
3 There are several reasons for this. Firstly, it may be argued that history allows us
to see how economic change occurs through the changing relationship of
economic and non-economic variables defined by time and space. Secondly,
history provides ―better economic facts‖ to test economic models and theories.
Thirdly, history utilises inductive reasoning which takes us ―beyond the
confines of our current evidence or knowledge to conclusions about the
unknown‖.
168 / BUSINESS, FINANCE & ECONOMICS IN EMERGING ECONOMIES VOL. 5 NO. 1 2010
several West Indian islands as well, which afforded the bank with certain
incumbency advantages such as the pre-emption of scarce assets and
consumer loyalty. As the first-mover firm, the CB easily captured demand
for banking services amongst the island‘s small mercantile community and
secured the responsibility to manage the Colonial Government‘s funds.
These benefits can be attributed in part to the CB‘s ownership and
locational advantages. In terms of ownership advantages, the CB‘s
mercantile base provided the institution with a resourceful and well-
networked directorship, which not only provided ‗know-how‘ but the
contacts necessary to create and capture demand. Although the CB
maintained no domestic banking operations in London, its ―free-standing
nature‖ conferred crucial locational advantages. These included: (i) the
ability to raise capital successfully on the London Stock Exchange by
leveraging its reputation; (ii) access to valuable information at the centre
for making informed business decisions at the periphery; and (iii) the
capability to transfer business and technological skills since Trinidad had
no prior experience in banking or capital investment. 4 Taken together,
these incumbency, locational and ownership advantages created an almost
insurmountable barrier to entry, which made it extremely difficult for new
entrants to penetrate the market or operate successfully.
The CB‘s monopoly was temporarily halted with the entry of the
West India Bank (WIB) in December 1840. The WIB was formed by a
group of regional merchants and planters, who were dissatisfied with the
incumbent bank‘s limited credit facilities and high interest rates on loans.
Additionally, the local proprietors felt that the CB exclusively served the
English mercantile interest, which were intrinsically linked to the bank‘s
London-based Board of Directors. To ameliorate this situation, the WIB
promoters‘ assured its supporters that the local bank would restrict its
loans to local planters and merchants. From its inception, the CB
forcefully retaliated to the entry of the WIB. In a letter to the President of
the Board of Trade dated June 3, 1840, the CB Directors contended that
there was no need for further banking firms since ―as much
accommodation has already been afforded by the Colonial Bank as the
West India public has any legitimate use for or as can be advanced with
safety‖.5 Recognising that its condemnation was not sufficient to impede
the new bank‘s entry, the CB Directors contended that the WIB should
not be granted a charter or privilege of issuing bank notes given its small
capital base.6
There were also attempts to damage the reputation of the WIB. In
September 1840, a rumour circulated in Trinidad that WIB shareholders
would be responsible to the extent of twice the amount of their
subscribed shares in the event that the bank was unable to cover its
engagements. The rumour appeared to have originated from the CB to
forestall the sale of WIB shares. Despite the publication of the WIB‘s
charter in the newspapers and attempts by the WIB Directors to pacify
the situation, no less than 52 subscribers including James Kavanagh, joint
manager of the WIB in Trinidad, withdrew their financial support for the
bank. This resulted in the retraction of approximately 645 shares, or
nearly one-half of the total subscription at the Trinidad branch. By
October 1840, several disaffiliated members and opponents of the WIB
proposed the establishment of a Bank of Trinidad. The plan never got off
the ground possibly because it was unable to raise the necessary capital
from the already financially strapped local planters and merchants.
Trinidad‘s financial landscape also changed briefly with the
establishment of the London and Colonial Bank, which began operating
in Port of Spain on April 1st, 1864. The bank had branches in Barbados
and Jamaica and had grand plans of expanding its operations to Australia
and China. The new bank was formed on the London Stock Exchange
with an authorised capital of £150,000 ($720,000). By June, however, the
London and Colonial Bank, at an extraordinary meeting gained its
shareholders‘ approval to merge with the British and American Exchange
7 W. J. Ferreira was the sole shareholder of 15,000 shares belonging to the British
and American Exchange Bank.
8 Colonial Bank Correspondence (thereafter CBC), Calvert to Oscar Marescaux,
12th October 1865 [C/1865/19]; See also Ordinance No. 18 of 1865: Issue of
Bank Notes.
9 CBC, Calvert to Alex Reid, 1st February, 1865 [C/1865/2]
SEAN NG WAI / 173
resumed operations after its 60-day hiatus and was completely liquidated
in February 1848.13
The WIB‘s liquidity problems were partly due to its inability to
raise paid-up capital. In the nineteenth century, commercial banking
required a large investment in financial resources and working capital
since Trinidad was a non-moneyed economy and a sugar-producing
colony—a seasonal industry. Being a British mercantile-based bank, the
CB found it much easier to raise capital on the London Stock Exchange.
In contrast, the WIB was an indigenous bank, which did not enjoy the
same prestige as their British counterparts. Thus, the WIB found it
extremely difficult to raise the much needed capital to finance its
operations. Up to 1847, the WIB had been unable to raise the $2 million
(£416,666) in paid-up capital required by the charter. At the time of its
demise, the WIB‘s paid-up capital was estimated at just $533,000
(£111,041). The WIB‘s strategic mistake, therefore, was to assume that the
capital needed for such a venture could be raised exclusively in the
colonies.
13 In 1847, The West India Bank‘s liabilities far exceeded its liquid assets with the
amount in hand standing at a mere ₤34,167 to meet constant liabilities of
₤413,510. Port of Spain Gazette, 11th January 1848
14 The recession could be attributed to the fall in demand for West Indian
commodities following the defeat of Napoleon after 20 years of war and peace
at Vienna in 1815.
15 Trinidad became engaged in sugar production only ten years before the
abolition of the slave trade. Consequently, its slave population was very small
given the large size of the island.
176 / BUSINESS, FINANCE & ECONOMICS IN EMERGING ECONOMIES VOL. 5 NO. 1 2010
year, the Trinidad branch made a gross profit of $24,620 and by 1840, this
figure increased to $49,786. Increased competition from the WIB in 1841,
however, led to a sharp decline in the CB‘s profitability. In 1841, for
instance, the CB‘s Trinidad branch made a gross profit of just $26,286—a
47% reduction from the previous years performance. Although industry
competition reduced the CB‘s profitability, the greatest blow to the
banking industry came from the enactment of the Sugar Duties
Equalisation Act in 1846. This led to the collapse of several sugar-cane
estates and a huge increase in loan losses. The CB, for instance, had to
write-off considerable losses amounting to $67,433 and $316,986 for 1849
and 1856 respectively.
During the 1850s, the island‘s economy gradually improved
because of an increase in the value of exports and the introduction of
Indian immigration. This momentary prosperity renewed interest in
investment by the 1860s and Trinidad experienced a mini-construction
boom. The sugar industry also received substantial investments in all
kinds of machinery and tools including centrifugals and steam engines
(Lobdell 1993). This improvement in Trinidad‘s economic state was also
reflected in the bank‘s profit performance. In the ten-year period (1857-
1866) for instance, the Colonial Bank‘s Trinidad branch average net profit
increased to $131,649 per annum from $37,450 per annum for the
previous ten-year period (1847-1856). Besides improved economic
growth, the CB also assumed greater credit risks in the 1860s and 1870s to
augment their profits. In an effort to capture more business and gain scale
economies, the CB also opened a sub-branch in San Fernando in July
1873.
The last two decades of the nineteenth century were difficult ones
for the BWI sugar industry, which faced considerable worldwide
competition. As sugar production spread to countries in Asia and Africa,
the British Caribbean‘s market share decreased from 15% in 1860 to a
mere 7%. To worsen the situation, the beet sugar industry expanded its
production and benefitted from ‗bounties‘ or direct subsidies, which
allowed them to sell below the BWI‘s production costs. It was during
these testing times that the CB began to lend to advance credit to some
SEAN NG WAI / 177
British Empire were not afforded the same rights of entry in the State of
New York.18 Despite attempts by the British Government to resolve this
issue, the New York State Legislature upheld its restrictive policy barring
British multinational banks from establishing branch banks in New York.
In retaliation, the British Government drafted a bill regulating businesses
carried on by aliens and brought it before the Trinidad Legislative Council
in October 1919 for ratification. The Attorney General in his opening
submission argued that the generative force behind the bill came from the
Secretary of State for the Colonies and had not, as was generally believed,
emanated from Trinidad. The bill therefore was imperial in its purview.
He maintained:
British banks operating in foreign countries are subject to certain
disabilities, whereas foreign banks operating in British countries are free
to act without any such restrictions and I submit that as a matter of
common sense such a condition is absolutely unfair to British enterprise
and British trade, of which British banking is a very important part, and
legislation has been adopted as a matter of Imperial policy. 19
Dr Enrique Prada and Adam Smith, however, doubted whether
the Alien Bankers Ordinance was in fact part of an imperial policy since
the Mother Country and Australia were yet to adopt similar legislation
restricting the operations of alien bankers. The local business community
also rejected this claim, and called on the government to open up the
economy to foreign competition, which they felt would increase
competition and reduce the effects of collusion between the CB and RBC.
Despite the attempts of the Chamber and the local business community,
18 Foreign banks were subject to range of regulations governing their entry and
operations in New York. Firstly, before a bank could establish an agency, it had
to secure a license from the New State Banking Department, which had the
right to inspect their accounts. Secondly, they were prohibited from accepting
deposits from any corporation, firm or individual in the State of New York,
even those made from British firms with offices in New York. Thirdly, they
were required to pay a tax of 5 per cent on the gross amount earned on funds
loaned, used or employed in the State. No deduction of any kind was permitted
in arriving at the amount on which this tax has to be paid. In addition, banks
were also required to pay federal income tax. See WICC, 15 May 1919
19 Hansard, 14 November 1919: Debate on the Ordinance Regulating Banking
Businesses carried on by Aliens
SEAN NG WAI / 181
banker and in return direct to the bank all its business relating to those
areas overseas where it had branches. As part of this arrangement, BB
made a modest investment of £40,000 in the CB by subscribing for 5,000
new ordinary ‗B‘ shares of £20 each (£6 paid) at a premium of £2 per
share. In that same year, BB merged with the London Provincial and
South Western Bank, which held 18,501 shares in the CB (Crossley and
Blandford, 1975). Goodenough also persuaded the Bank of Montreal and
the National Bank of South Africa in 1919 to invest in the CB, which
allowed them representation on the Board of Directors. 20 The following
year, Goodenough bought 95% of the shares in the Anglo-Egyptian Bank
(Ackrill and Hannah, 2001). After a thorough examination, BB in 1924
also decided to buy the National Bank of South Africa, which had
encountered serious financial problems. Having the majority shareholding
in these banks, BB embarked on creating a unified multi-regional banking
group.
The first step in this process towards creating a unified multi-
regional banking group involved reorganising the CB‘s capital and
extending its powers. This would have provided the CB with ―the
foundation on which a much larger and more comprehensive institution
might be built‖ (Baster, 1929). By August 1925, the CB was duly
reincorporated by special Act of Parliament with an authorised capital of
£10 million. In the month following, the CB‘s name was changed to
Barclays Bank (Dominion, Colonial and Overseas) to reflect its new
persona. During the months of November and December 1925, the
shareholders of the Anglo-Egyptian Bank and the National Bank of South
Africa agreed to participate in this scheme (Jones, 1993). Barclays DCO
therefore, was controlled by BB, but not wholly owned by it.
20 The Bank of Montreal purchased 10,000 of the new Colonial Bank ‗B‘
shares.
SEAN NG WAI / 183
assets to Barclays Bank DCO. The BNS and First National City Bank also
faced a similar battle to acquire market share. BNS attempted to get
around this situation by focussing on a new niche area in consumer
financing, which proved to be viable in the long-run. In contrast, Citibank
moved away from retail banking to focus almost exclusively on corporate
and merchant banking in the 1980s. Although some of the other
commercial banks have become involved in providing merchant banking
services, Citibank retained a competitive edge over the other banks
because of its huge capital base and international operations that span
over 100 countries—a tremendous economies of scale advantage.
Government intervention was another factor that led to the exit of
banking firms. In 1969, the Government of Trinidad and Tobago
enunciated a policy in its Third-Five Year Plan, in which no new foreign
commercial bank would be permitted to establish in the country unless a
new kind of service of great priority in the development effort (such as
development banks or mortgage banks) would be involved.
Coincidentally, however, the triumvirate owners of BOLAM agreed to go
their separate ways. In the process, BOLAM was allocated to the Bank of
Montreal (BOM), which did not operate in the island. The BOM, in
consequence, requested a license to operate in Trinidad. Dr. Williams,
then Prime Minister of Trinidad and Tobago, however, did not see this
transaction as simply a transfer of shareholding from one bank to the next
but rather the entry of a new foreign bank, which had no special services
to offer the people of Trinidad and Tobago. In consequence, Williams
blocked the Bank of Montreal from purchasing the bank‘s shares, and
commenced negotiations in March 1970 for the purchase of BOLAM and
its finance company, BOLABAR, which was promptly purchased for
TT$1.4 million. By July 1, 1970, BOLAM was nationalised and converted
into the National Commercial Bank of Trinidad and Tobago (NCB).
By 1972, the Government also decided to encourage the
localisation of foreign banks. Six foreign banks heeded the call and
became locally incorporated. Citibank and Chase Manhattan Bank resisted
these attempts and were eventually given an ultimatum to incorporate
locally or have restrictions placed on their operations. Citibank reluctantly
SEAN NG WAI / 187
complied and offered its first share issue in 1984. In 1989, Citibank
reconverted to full foreign ownership. Chase Manhattan, however,
discontinued operations in Trinidad and Tobago. According to Philip
Rochford, Chase Manhattan appeared perturbed by Government‘s
intrusion into the banking sector and more so since, it came from a
measly ―Banana Republic‖. Joy Caesar conversely believed that Chase
Manhattan Bank experienced tremendous difficulties penetrating the retail
banking market, which was oversaturated with six commercial banks
competing for the same market-segment and saw this opportunity to exit.
Another reason for the disappearance of banks might be attributed
to fraud. In October 1960, the Swiss West Indies Bank announced its
intention of making $480 million available as credit for approved projects
to the Federal and all unit governments of the Federation. 26 Initially, the
Swiss Bank started operations in Trinidad as a Bureau de Change on
Fredrick Street and later relocated to Chacon Street in Port of Spain.
Interestingly, the Swiss Bank‘s registered office was located at Main Street,
Scarborough in Tobago and not in the federal capital where all the major
federal decisions would be undertaken (Brown, 1989). This was surprising
since the Swiss Bank‘s main objective was to attend to the needs of the
Federal Government. After a few months of operation, the Swiss Bank
fell into disrepute following the publications of various statements and
letters between bank officials and government officials in the opposition
paper – The Statesman. In September 1961, one of the published
statements by the Swiss Bank Managing Director Archibald Chapman
alleged that certain PNM Government Ministers had been actively
soliciting the Swiss Bank to make a donation of ₤100,000 (BWI$480,000)
towards the purchase of a newspaper press for the PNM, in the event of
business materialising.27 The Swiss Bank was expected to raise funds for
28 OFISA was a Venezuelan company which had been contracted by the Trinidad
Government to carry out the $43,000,000 Sewerage Scheme.
29 Compagnie Française de Transactions Internationales, TRANSACO was
32 Ryan and Lou Anne Barclay, Sharks and Sardines: Blacks In Business in
Trinidad and Tobago (St Augustine: ISER, 1992) 102.
190 / BUSINESS, FINANCE & ECONOMICS IN EMERGING ECONOMIES VOL. 5 NO. 1 2010
though there was only one new entrant to the industry in the boom
period, there was a significant increase in the number of bank branches,
which rose from eighty-one branches in 1970 to 117 branches by 1985.
Correspondingly, the commercial banks‘ total assets increased
exponentially from TTS491.4 million in 1970 to TT$5,215.9 million by
1980. Economic conditions may have helped to mute rivalry amongst the
larger, established foreign commercial banks because of an expanding
profit pool; hence, their conservative and bland response to competition.
By 1983, Trinidad was plunged into an economic recession because
of falling oil prices, an ineffective petroleum tax regime and a decline in
petroleum production and exports.33 Another contributory factor was the
generous wage increases given to public service workers for the period
1981-1983, which ranged from 62% to 86%. Moreover, the excessive
demand for goods and services fuelled high inflation rates of 14.3% in
1981, 11.4% in 1982 and 16.7% in 1983.34 Given these unsustainable
expenditures, Trinidad experienced a fiscal deficit for a ten-year period
from 1982 to 1993. The slowdown of the economy negatively affected the
whole financial industry, which had been encouraged during the boom,
because of excess capacity, to make loans to previously ―uncreditworthy‖
customers. In terms of the commercial banks, the number of banks
operating in Trinidad dropped to eight in 1985 owing to government‘s
localization policy and/or arguably Chase Manhattan Bank‘s poor profit
performance.35 The recession did not result in a decline in the number of
33 Oil production and exports dropped by as much as 30% and 36% between
1978 and 1983 respectively.
34 Farrell, Central Banking in a Developing Economy, 88-90; Central Bank of
Trinidad and Tobago, Handbook of Key Economic and Financial Statistics
(Port of Spain: CBTT,2005).
35 Joy Caesar is of the view that Chase Manhattan Bank exited Trinidad because
of Government‘s localization policy but also due to its inability to acquire a
significant portion of market share. Joy Caesar, personal interview, San
Fernando, 19 August 2004. Joy Caesar joined Citibank in the early 1970s after a
short stint as a teacher at St Joseph‘s Convent, San Fernando. In 1993, Caesar
became the first female Vice President in charge of operations, technology,
human resources and public affairs at Citibank. Besides her successful career,
Caesar was a former Director at the now defunct Trinidad and Tobago
SEAN NG WAI / 191
bank branches (which totalled 121 by 1990) but significantly slowed the
rate of branch expansion and product innovation. By the mid-1980s, the
operations of the indigenous banks became unsustainable. This resulted in
the Central Bank of Trinidad and Tobago taking over Trinidad
Cooperative Bank and Workers Bank in 1986 and 1989 respectively. By
1992, the National Commercial Bank also found itself in financial
difficulties. On March 9, 1993, these banks were taken over by the Central
Bank and merged into a new entity called First Citizens Bank.
Television (TTT) and National Broadcasting Company (NBS and Radio 610).
Currently, Caesar is the Choir Mistress of the Southernaries Choir.
192 / BUSINESS, FINANCE & ECONOMICS IN EMERGING ECONOMIES VOL. 5 NO. 1 2010
36 Philip Rochford, personal interview, St. Augustine, 28th February 2004. Philip
G. Rochford served as Chief Executive of the National Commercial Bank of
Trinidad and Tobago and has held directorships on several large corporate
boards. His greatest He is also an Economist, a Fellow of the Institute of
Banking, both of the United Kingdom and Trinidad and Tobago, a Chartered
Accountant, a Chartered Secretary and holds a Master of Science degree in
accounting from the University of the West Indies. In 1975, he was awarded
the Humming Bird Medal (Gold) in the field of Economics.
SEAN NG WAI / 195
some banks given their ownership status and perceived racial biases.
NCB, for instance, was generally perceived to be an ―African bank‖ since
its management was largely of ―Afro-Trinidadian stock‖ and there was the
notion that the Government had established it to provide resources to the
so-called ―small man‖. The other banks were also perceived in ethnic
terms: BNS as the Chinese bank; Republic and RBC as the Caucasian
banks and BOC as the Syrian and Indian bank (Khan, 2001).
In retrospect, Philip Rochford contended that many individuals
(especially large businessmen and government ministers) did not want to
join NCB because it was a state-run bank since there was a general feeling
that having an account with a state-run bank would put them at risk of
their financial details being disclosed in the public domain.37 Additionally,
many citizens viewed the government-sponsored banks as venues through
which political supporters and politicians could share in bank funds. This
public perception gained greater creditability following WB‘s collapse
when it was revealed that the chairman of WB owed the bank
approximately TT$29 million. Another highly publicised loan was that of
a PNM minister, who was indebted to the tune of about TT$12 million.
Psychological Factors
There is a growing body of evidence that suggests that
psychological factors play an important part in the disappearance of
banks. Following the closure of WB in 1988, for instance, a rumour
circulated that NCB had also collapsed. This caused the immediate
withdrawal of approximately TT$100 million in just ten days. NCB‘s
Chairman suggested at the time that the run was deliberately instigated by
the ―old banking order‖ to try and close down the last remaining ―Black‖
bank. The potential threat of rumour has also been sufficient for the
Central Bank to intervene to prevent possible ―runs‖ on troubled
7.0 Conclusion
This paper has surveyed the long history of bank failures and acquisitions
in Trinidad from 1836 to 1992. In so doing, the historical data provided
shows that banks disappear or fail for a variety of reasons. A major
determinant of bank failure is the state of the economy. It was revealed
that banks are more susceptible to bank failure or acquisitions during
economic slumps, which aggravate mistakes made during periods of
buoyant growth. There is also a tendency for banks to exit markets that
are characterised by intense competition. Bank failures, however, were less
frequent in oligopolistic market forms, in which firms cooperate to
stabilise prices and minimise cut-throat competition. In the business of
banking, incumbents generally have a competitive advantage over new
entrants, who struggle to capture market share and enjoy little brand
loyalty. The new entrants that survive over the long-term do not compete
directly with incumbent firms, but must find new market niches to
capitalise. Government involvement also impacted on the competitive
nature of firms. This can be observed through the enactment of particular
competitive policies or through direct intervention in the market.
Although history is useful for highlighting areas of continuities, it also
presents several areas of discontinuities. In examining the issue of market
form, this paper has shown that the banking industry in Trinidad evolved
through three distinct market forms starting with monopoly, and evolving
to oligopoly and the monopolistic competition. Over time, these market
structures have impacted on the business strategies employed by
competing firms. In each of these market situations, competing banks
were required to make some modification to their competitive strategy to
fit the market form. However, firm survival depended not only on being
responsive to changing market conditions, but required a balance between
innovation and efficiency.
SEAN NG WAI / 201
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Newspapers
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Interviews