Exact strategies to find your niche, Dream

customer, and launch Digital Products that

actually sell!
Declutter your home and find more peace Henrietta Mitchell

Hello FRIEND!
Planning your digital product is hands down is one of the most
valuable steps in this whole process. I hope you are pumped to dive
right in!

With this awesome roadmap, you'll be all set to create a solid action
plan and finally bring your digital product to life & into the world!
Let's do this!

You've made the right decision, here's WHY...

Don't let the low price tag fool you - low-cost printables,
templates, and other digital products pack a massive punch
when it comes to value! I mean, it's mind-blowing!

I started selling a range of $7 - $20 digital products, and

guess what? My business reached to four figures/week
within 2 months. And here's the best part: I managed all of
this while juggling the crazy life of being a busy mom and
having a 9-5.

Depending on the type of digital product you decide to

create, the process can be pretty quick. In just a matter of
hours, you can have your planner, template, or printable all
set and ready to go! It's amazing how fast you can turn your
ideas into reality!

UR INSTA ACADEMY
Being a busy mom with a 9-5 job, time is so
valuable to me. And you know what? We're
living in an incredible era where making
money is more within reach than ever.

That's why I'm super passionate about

supporting my students in building
successful businesses and working smarter,
not harder.

And hey, let me tell you something. If I can

do this starting from zero experience, you
can totally do it too. So, let's go out there
and make those dreams a reality!

You got this!

Hi there, I'm Rav - your digital product coach. I started

selling digital products online as I wanted to create a source
of Passive Income and it changed everything for me...

The first time I got a taste of passive

income, my mind was blown, and I
haven't glanced back since. It's like a
breath of fresh air, giving me the
freedom to be the boss of my biz instead
of it bossing me around! And here's the
best part: I can take care of my young
daughter while working from home.

- Rav
 Lets figure out
YOUR WHY & ACCOUNTABILITY

This planner is the key to unlocking digital products that are game-
changers and bring in those sweet profits for your biz! But hold on
tight, 'cause it all starts with the right mindset. You've totally got this,
my friend! Stick with it till the very end, and you'll have a detailed
action plan for your successful digital product.

Now, here's the deal - read these statements carefully and commit to
'em like a pro. Let's rock this journey together!

I Acknowledge and agree to the following:

I'm all in on nailing every single step in this framework. this

ain't some shiny course or fleeting strategy. Nope! This
framework is the real deal, gonna hand me the ultimate
Y
action plan to launch my digital product biz, and I am
commited to the process.

I will create time in my schedule to complete this framework.

I will have it completed by ________

My digital products are needed. I'm all about being brave

and putting my knowledge out there, making a creative
impac in the world.

Your signature: DATE

 THE PROCESS
4 SIMPLE STEPS

1 NAIL YOUR NICHE

Dive deep into the niche you're aiming for, really get to
know it inside out. Discover your unique zone and
precisely define the audience you'll be serving.

2 YOUR DREAM CUSTOMER

Dive deep into the niche you're aiming for, really get to
know it inside out. Discover your unique zone and
precisely define the audience you'll be serving.

3 PLAN YOUR PRODUCT

This section covers launching of your digital products and

creating a content plan that seamlessly aligns with your
sales strategy.

4 DETAILS
Create a summary you can print and keep around your
work desk so you know what your next steps are
 INTRODUCTION
From feeling lost and uncertain about kickstarting your
digital product business to confidently crafting, launching,
and profiting from your very own digital products - that's
what I'm here to help you achieve!

Figuring out your WHY?

Before we dive into helping others, let's get to know you a

bit better.

Your dream product is a mix of what you're great at, what

you love, and what you're passionate about.

Maybe you're a spreadsheet pro, but after two decades

of crunching numbers, you're just not feeling it anymore!
On the flip side, you might adore cake decorating. You
may not have official qualifications, but your cakes steal
the show at every party. Friends and family always ask,
"How do you do it?"

Let’s not think about money at the moment. Focusing

solely on cash won't bring it in, or if it does, it won't stick
around for long because you'll lose interest.

But if you put your energy into something that makes you
excited to talk about every day, you'll draw in people who
genuinely want your product. And that's how you build a
solid, long-term income.

That brings me to my next point...

 YOUR WHY
What motivates you to create a product? There is always
a 'WHY', behind our actions and dreams. Take a moment
to write down yours!

1. THE MAIN reason behind my desire to create this digital product is...

2. THE MAIN reason behind my desire to create this digital product is...

3. THE MAIN reason behind my desire to create this digital product is...

SOME IDEAS FOR YOU

Have more Financial Freedom Create a passive income

Spend more time with friends/ source
family Want to travel more
Want to work from anywhere Grow my business
PART 1

NAIL
YOUR
NICHE
 Finding your niche is like discovering
the heart and soul of your business.

It's not just about knowing who you

serve and how you can help them; it's
Part 1
about building a genuine connection
with your audience. When you nail
down your niche, your brand becomes a
friend, a confidant, someone who truly
understands and cares about the needs
and desires of your customers.

LET'S TALK ABOUT WHY IT'S

IMPORTANT!

Connect with Your Tribe: Discover and connect with the people
who genuinely resonate with your offerings.

Be One of a Kind: Embrace your uniqueness and stand out as the

go-to choice in your niche.

Speak Their Language: Create a brand that speaks directly to the

hearts and minds of your niche audience.

Get More Bang for Your Buck: Save on marketing costs and reach
the right people for better returns.

Grow Together: Stay adaptable, so you can grow alongside your

audience and meet their evolving needs.
 1. ANALIZE

WHAT YOU ARE GOOD YOUR NICHE

AT DOING?
YOUR TARGET MARKET

WHAT SOMEONE WILL WHAT YOU LOVE

PAY YOU TO DO? DOING?

1. Start with your sweet spot

When I worked in the corporate world, we had this exercise to help
craft development goals. I’ve modified that exercise a tiny bit to
make it applicable here.

Ask yourself three questions:

What are you good at? (talent, skill, knowledge)

What do you enjoy? (passion, avocation, obsession)

Is there a market? (are there others interested in this topic)

Put the answers to each of these questions in a Venn diagram. The

intersection of the three circles is the sweet spot. The sweet will you
identify a niche that’s perfect for you.
 SKILL INTERESTS VALUE
Write down your skills, interests and tasks you know are profitable. Are
there any overlaps?

YOUR INTEREST

SKILLS PROFIT
 PRODUCT IDEA
GENERATION CHECKLIST:
Understand Your Passion and Expertise:

Set aside some time to brainstorm and write down all the things you're passionate
about and knowledgeable in. This could include hobbies you enjoy, subjects you've
studied, skills you've acquired, or experiences you've had.

Notes

Identify Potential Overlaps:

Look at your list of passions and expertise. Are there any potential overlaps or
intersections between these areas? Circle or highlight those intersections, as they
could be fertile ground for innovative product ideas.

Notes
 PRODUCT IDEA
GENERATION CHECKLIST:
Reflect on Personal Challenges:

Think about challenges you've faced in your personal or professional life. Is there a
common theme or recurring issue? This might indicate a problem worth solving through
a digital product.

Notes

Consider the Value You Bring:

Write down a list of skills, knowledge, or unique perspectives you possess within your
areas of expertise. These qualities can set the foundation for a valuable digital
product.

Notes
 2. MAKE A LIST
Make a list of all the social media accounts that you watch on a
regular basis. This is easy! You might even have your videos saved in
your accounts already.

"Looking at the kinds of accounts you

watch/follow could give you clues as to what
you would like to create content about. When
I look at my Feedly categories, I see a lot of
accounts about creating passive income
sources + digital products. I also
see accounts about Mindset/manifestation,
personal development, and, business."

These are all things that I’m interested in and that I could create
products about.

Some have more potential than others from a business standpoint.

Some, like fitness and nutrition, are topics I’m interested in, but not to
the point of immersing myself on a daily basis.

And that’s something to keep in mind when it comes to finding a niche market
– are you interested enough to stick with it?
 LET'S FIND OUT!
Take a moment to think about all the stuff you can do. Trust me, you'll
be amazed at how much knowledge you've got tucked away! Go
ahead and tick off those tasks you can handle.

FIND YOUR TOP SKILLS:

Tick 3 skills you feel are your strengths/expertise
Tick 3 skills that you would enjoy doing

SOCIAL MEDIA GOAL SETTING

CANVA ILLUSTRATION

INSTAGRAM PHOTOGRAPHY

TEACH SKILLS VIDEO

ORGANIZATION COMMUNITY BUILDING

MINDSET MICROSOFT EXCEL

COACHING WRITING

TECH SKILLS COMMUNITY BUILDING

FACEBOOK GROUPS MARKETING

_____________________ ______________________

_____________________ ______________________
 3. SKILL CHECK
Let's list the 5 skills you ticked on the previous page - add them to the
list on next page and rate each column out of 5, 5 being the highest,
and 1 being the lowest.

Strength score - Your level of confidence in a particular skill

determines its score, with higher points given to the skills you consider
as your strengths.

Joy score - How much happiness do you derive from doing that
activity? Skills that bring you the most joy will receive a higher score.

Value score - What is the value of the skill in the market?

high value = higher score.

Time/effort score - How much time/effort does the skill require to

create the product? faster and higher output receive a higher score.

Market score - if you already have a business, does your audience

need this skill? With an established audience, you can sell your skill to
earn a higher score.

Set up score - whether you require an investment of capital, or

additional training needed to do this skill?
Low barrier to entry = higher score

Helpful Tip:
Try to score yourself honestly.

Image you are scoring a friend!

 LET'S SCORE!

Strength Joy Value Time Market Set up

SKILL Total
Score Score Score Score Score Score

Write down your highest Scoring skill below

SKILL
 TOP 3 PROFITABLE
INDUSTRIES
WHICH OF THESE CATEGORIES WILL YOUR DIGITAL PRODUCT FALL INTO?

HEALTH/FITNESS WEALTH/MONEY RELATIONSHIPS/

DATING

NICHE CATEGORIES

BIG

EXAMPLE: BROAD
HEALTH
EXAMPLE:
WEALTH SPECIFIC
RELATIONSHIPS FITNESS
EXAMPLE: MICRO
MEAL PREP FOR EXAMPLE:

BUSY INDIVIDUALS MEAL PREP FOR

BUSY 9 -5

WORKING

MUMS
 SOME EXAMPLES

DEFINE YOUR NICHE

BIG

ENTER YOUR BROAD

MEGA

LET'S DEFINE
NICHE BELOW:
ENTER YOUR
SPECIFIC
BROAD
NICHE BELOW:
ENTER YOUR MICRO
SPECIFIC
NICHE BELOW:
ENTER YOUR
MICRO
NICHE BELOW:
COMPETITOR ANALYSIS
WHO ARE YOUR TOP(3) WHAT ARE THEY
COMPETITORS? OFFERING?

THEIR STRENGHTS THEIR WEAKNESSES

PLATFORMS THEY USE THEIR PRICING STRATEGIES

 YOUR INSPIRATION
In the table below write down your 5 competitors who are working on
stuff similar to what you're aiming to create. Do some detective work
and pinpoint what you admire about their offerings. Now, the
question is: how can you take it up a notch and do it even better?

Competitor analysis
PRODUCT PRODUCT HOW CAN I MAKE IT
COMPETIOR
TYPE DETAILS BETTER?
 PART 2

YOUR
DREAM
CUSTOMER
 YOUR AUDIENCE
Now think about your audience and their dreams, preceived value and
skillset. Are there any overlaps that stand out?

DREAMS

SKILLS PERCEIVED VALUE

 PRODUCT IDEA
GENERATION CHECKLIST:
Think About Who Would Benefit:

magine the type of person who would benefit the most from your combined passions
and expertise. Create a rough persona that includes demographic details and pain
points.

Notes

Generate Preliminary Product Ideas:

Based on your combined passions, expertise, and potential audience, brainstorm a few
preliminary product ideas that could cater to their needs and solve their problems.

Notes
YOUR DREAM CUSTOMER
Let 's get CLARITY on who your dream CUSTOMER is.

WHAT ARE THEY STRUGGLING THEIR PAIN POINTS

WITH?

HOW WILL YOUR DIGITAL PRODUCT HELP THEM?

WHAT INSPIRES THEM?

WHERE CAN YOU FIND THEM ONLINE?

 CUSTOMER OVERIEW
Let 's get CLARITY on who your dream CUSTOMER is.

NAME:

GENDER:

AGE CRITERIA:

DESIRES:

WHERE DO THEY HANGOUT ONLINE?

BUDGET HOBBIES

OBJECTIONS
 PART 3

Plan Your
Product
 LET'S WORK ON PLANNING
YOUR PRODUCT
You know, there's this saying that for
every minute you spend planning, you
save ten minutes during execution.
That's a pretty awesome return on
investment for your time, right? And
trust me, I've experienced firsthand how
Prep 3
planning is like the secret sauce for
making digital products shine.

So, in this module, we're going to unravel the whole process. We'll
learn how to spot trends, explore different types of digital products,
and put together your very own digital product plan.

Now, let's talk about trends. These are like the magic ingredient that
can make or break your digital product. Why? Well, it's simple – we
don't have an endless supply of time and energy. We need to be
smart about how we use what we've got.

When you're crafting a digital product, you want it to sell like

hotcakes, right? Because when it's a hit, not only do you make money
faster, but you also get more time to do what you love – creating! And
that's where trends come in.

Think about trends as the guiding stars in the sky. They tell us where
things are headed. By riding these trends, your digital product can
catch the wave of what's popular and in demand. It's like using a
shortcut to connect with your audience and make a splash.
 But here's the cool part:
when your product fits a trend, it's not just about making quick bucks.
It's about making something people really want and need. That's the
secret sauce for a successful product.

Imagine this!
You're not just creating another thing that's nice to have,
you're crafting something that fills a gap in the market or
taps into a burning desire. That's the key to standing out
in the bustling world of digital products.

So, in our journey together, we're going to explore how to identify

these trends, figure out what kind of digital product suits you best,
and map out a plan that brings your creation to life. Remember, every
step we take in planning is like planting seeds of success. It's about
making your digital product journey smoother, smarter, and super
exciting.

Let's jump in and unravel the magic together!

TYPES OF DIGITAL PRODUCTS

Printables
DIFFICULTY

Printables are a simpler version of templates, but they come with a

twist – they can't be edited in their final form. When a customer buys
a printable, they have the option to print it either at home or at a
print shop.

Templates
DIFFICULTY

Right now, templates are all the rage and they're taking up a big
chunk of the market. They're a breeze to create using tools like
Canva, and the best part is, they're completely customizable.

Planners
DIFFICULTY

Right now, templates are all the rage and they're taking up a big
chunk of the market. They're a breeze to create using tools like
Canva, and the best part is, they're completely customizable for the
folks who use them.
TYPES OF DIGITAL PRODUCTS

Written Templates
DIFFICULTY

Templates for writing and content creation are high in demand. While
it might require an investment of time to create them, their value is
substantial, and their practicality is undeniable.

eBooks/Guides
DIFFICULTY

You know what's pretty awesome? eBooks! They're like this golden
opportunity for you to share all your know-how without breaking the
bank. You can create ebooks/guides in digital or printable form.

Courses
DIFFICULTY

Courses usually last around 2 hours or even more, like 8 to 10 hours on

average. Well, the reason they're a bit longer and pricier is that they
dive deep into solving bigger, more detailed problems. That's what
makes them stand out.
TYPES OF DIGITAL PRODUCTS

Clip Art
DIFFICULTY

Clipart refers to pre-designed images, graphics, or illustrations that

are readily available for use in various projects. These visual elements
cover a wide range of subjects and styles, from simple icons to
intricate designs.

Workshops & Masterclasses

DIFFICULTY

Workshops & masterclasses are interactive learning sessions led by

experts. They provide in-depth insights, practical skills, and hands-on
experience in specific fields.

DIFFICULTY

Mini courses are compact, focused educational modules that offer

concise learning experiences on specific topics, allowing learners to
acquire valuable skills and knowledge quickly and efficiently.
LET'S WORK ON SMART
GOALS
Set specific, measurable, achievable, relevant, and time-bound
(SMART) goals for your digital product. This will keep you focused and
help you measure success.

S= Specific M = Measurable A =Achievable R = Relevant T= Time-Bound

COMPONENT DESCRIPTION EXAMPLE NOTES

Clearly define the

Increase
Specific goal with specific
website traffic.
details.

Increase
Define criteria to
website traffic
Measurable quantify or track
by 20% in the
progress.
next quarter.

Increase
website traffic
Ensure the goal is by 20% with
realistic and improved
Achievable
attainable within marketing
constraints. efforts and
content
strategy.

Ensure the goal Increase

aligns with website traffic
Relevant broader by 20% to
objectives and support overall
priorities. revenue growth.

Increase
website traffic
Set a specific
by 20% in the
timeframe for
Time-Bound next quarter to
achieving the
support the
goal.
upcoming
product launch.
 BONUS MONEY MAKING
TIP
When you're including recommendations within your digital products,
it's smart to consider adding affiliate links to those suggestions. Not
sure where to start or if those products even have an affiliate
program? Just try Googling “brand affiliate programs,” and you're
likely to uncover what you need. Many brands, especially the bigger
ones, usually offer these programs.

These affiliate links let you earn a commission when your audience
buys the product you recommend. And let's be honest, since you're
the expert endorsing them, chances are your audience will love them
too!

For instance, let's imagine your digital product is all about 'DIY Home
Decor' and you're suggesting specific paint or crafting tools. You can
easily become an affiliate for these products by searching for 'home
decor brand affiliate programs' or exploring options on popular e-
commerce platforms.

Affiliate programs often offer commissions ranging from 5% to 50%.

Just remember to read and understand the terms and conditions
before diving in. It's a win-win: you're guiding your audience to great
products while earning a little something extra!

ANOTHER TIP

Don't let the design process hold you up. Remember, you can tweak
things later down the road. If the technical side of creating your
product seems like a roadblock, you can easily find experts on
platforms like Fiverr or Upwork to help you out. The key here is not to
get stuck in the minor details for weeks. DONE IS BETTER THAN
PERFECT. Trust me, once you get feedback from your first customers,
you'll be making adjustments anyway!
 TREND TRACKING
Monitoring trends holds significant importance in the process of
developing digital products. This can be accomplished through a
variety of methods.

METHOD DESCRIPTION TREND LIST NOTES

Utilize Answer the

public to discover
Answer the public rising search queries
and their popularity
over time.

Analyze competitors'
products and
Competitor Analysis strategies to identify
trends they're
adopting.

Collect user
feedback to identify
Keyword Research Tools trends they're
interested in or
problems they're
facing.

Collect user
feedback to identify
trends they're
Surveys and Feedback interested in or
problems they're
facing.

Analyze user behavior

data on your
Data Analytics Tools platforms to uncover
trends in user
preferences and
interactions.
 PART 4

DETAILS
YOUR DIGITAL PRODUCTS
Now let's decide what type of digital product would you like to
create

PRINTABLES EBOOK/GUIDE

TEMPLATES COURSE

PLANNERS MINI COURSE

WORKSHOP MASTERCLASS

______________ _____________

DIGITAL PRODUCT IDEAS

Keep in Mind...
You're not just creating another thing that's nice to have,
you're crafting something that fills a gap in the market
or taps into a burning desire. That's the key to standing
out in the bustling world of digital products.
 PRICING
Pricing digital products involves strategically setting a value that
reflects the product's uniqueness, benefits, and market demand.
Balancing affordability with perceived value is key, while considering
factors like production costs, competition, and customer willingness
to pay.

EARLY BIRD

PAYMENT PLAN/SPLIT PAYMENT (+10-15% TOTAL)

PAY IN FULL (THE FULL FINAL PRICE)

 DIGITAL PRODUCT OUTLINE

LAUNCH
DIGITAL PRODUCT NAME
DATE

_______________ _______

PRICE Product Description

_______

PRODUCT TYPE

_______

THEME/COLORS

PRODUCT FEATURES