DairyRoadmap 2010-2016
DairyRoadmap 2010-2016
DairyRoadmap 2010-2016
THE
DAIRY
ROAD MAP
2010-2016
A Medium Term Dairy Development Plan
12 November 2010
DAIRY ROADMAP 2010-2016
A Medium Term Dairy Development Plan
National Dairy Authority
The existing stocks were not enough to produce the milk requirements that
will create an impact in terms of achieving sufficiency in the liquid milk
market.
The present picture of the local dairy industry shows that local milk
production captures 26% of the liquid milk supply as the local milk
production is pegged at an average of 12.19M liters.
RTD
YEAR SUPPLY LOCAL IMPORT GAP
DEMAND
1995 28.95 24.66 12.58 12.08 4.29
1996 32.13 29.88 11.50 18.38 2.25
1997 38.48 37.11 10.22 26.89 1.37
1998 41.02 31.32 9.24 22.08 9.70
1999 46.09 29.05 9.85 19.20 17.04
2000 48.63 33.02 10.21 22.81 15.61
2001 51.04 50.75 10.80 39.95 0.29
2002 53.45 54.10 11.00 43.10 (0.65)
2003 58.27 50.10 11.25 38.85 8.17
2004 60.48 55.81 11.61 44.20 4.67
2005 62.69 58.92 12.34 46.58 3.77
2006 67.11 51.61 12.87 38.74 15.50
2007 69.52 58.64 13.43 45.21 10.88
2008 71.93 51.34 13.81 37.53 20.59
2009 76.74 54.27 14.27 40.00 22.47
2010 79.14 64.34 15.86 48.48 14.80
2011 82.44 62.25 16.45 45.80 20.19
2012
2013
Dairy development is about “building the local dairy industry through the
development of dairy business enterprises owned and managed by dairy
cooperatives and/or dairy federations in respective dairy zones”.
illustrated.
And in the next six years, the NDA is going to track on the infusion of about
60,000 dairy animals for the expansion of the existing dairy zones as well as
the opening of new dairy areas. Animal infusion will come from the
importation of about 10,000 head of live dairy animals and the production
of about 50,000 genetically upgraded dairy cattle out of the more than
three million beef cattle in the country.
OBJECTIVES
The main objective is to gain significant sufficiency level in the Ready to
Drink (RTD) Milk Market from the present 20% to more than double (43%)
by 2016.
DEMAND-SUPPLY GAP
(MLiters)
14.80 20.19 34.20 26.52 8.93 8.54 8.07
*Projected Milk demand was derived on the latest milk caput per province as gathered
from the Family Income and Expenditures Survey 2006 (see Milk Caput Table)
b. Increase the dairy herd to about 55,000 head and triple the daily milk
output to 131 tons per day.
c. Create some 22,000 rural jobs and generate family incomes of about
P500 per day per farmer from dairying.
d. Involve some 100,000 dairy farm families in active dairy zones in crop-
dairy systems, and dairy-related enterprises including forage
production, breeding services, calf rearing, heifer care, feed mixing,
milking equipment fabrication and maintenance, milk distribution
dealerships and others.
f. Facilitate the setting up of P150M Buy Back Fund for the procurement
of upgraded dairy animals and local dairy crossbreds in support to
massive upgrading/crossbreeding program.
g. Institute the Milk Trust Fund to ensure timely milk payments to dairy
farmers serving the milk feeding projects.
i. Establish and operate viable dairy businesses that will showcase good
farming and manufacturing practices under a public-private joint
venture arrangement; such as, but not limited to DFO (Dairy Farm
Operations) that will serve as a major source of local born dairy
animals as well as marketing systems that will ensure the marketing of
milk and milk products including by-products.
Below are the annual targets of the dairy road map per major program:
PERFORMANCE
2010 2011 2012 2013 2014 2015 2016
INDICATOR
Market
Alliance 1 3 5 7 10 12 15
Firmed-up
MILK
Captive Local
MARKET 26% 34% 36% 39% 42% 44% 46%
Milk Share (%)
DEVT
Captive
Premium Milk
3% 3% 4% 4% 5% 5% 6%
Products
Share (%)
STRATEGIES
To attain the above objectives and targets, we will apply the BUILD-UP* strategy:
B uy more animals. We will need to infuse utmost 10,000 dairy animals within the
next 5 years to build the desired milking herd of about 55,000 head of cattle,
buffalo and goat producing 47 million liters of milk by 2016 capturing 43% of the
liquid milk market. Also, we will maximize the potential dairy animals from our
existing livestock population via the upgrading program.
U pgrade local animals. These upgrading efforts will be in consonance with the
Dairy Cattle Genetic Program and will be done in collaboration with Local
Government Units and Contract Breeding Arrangements will be pursued with
beef cattle ranches and farms.
L Ighten the credit burden by crafting special credit window and augmenting
the Dairy Credit Fund. The existing Dairy Credit Facility which now stands at
P50M will be augmented to about P300 Million for post harvest and market
facilities as well as a buy back assurance of dairy animals from upgrading
program and local breeding farms.
D evelop more Dairy Zones for rural growth. The current 19 dairy zones all over
the country will be expanded and more new dairy zones will be opened up
creating more rural employment and boosting economic growth.
P romote the consumption of locally produced milk and premium milk products
in order to encourage investment in production, processing, marketing and
distribution and thus help sustain the health and economic contribution of dairy
to rural and national development
Enhanced Food Security. A dairy farmer and his family are assured of
meeting the recommended daily allowance for calcium and protein
intake by providing them cheap access to milk which the farmer himself
harvests daily. On the other hand, the dairy farmers supply the milk
requirement for milk feeding activities.
Improved Poverty Alleviation and Social Equity. The Dairy RoadMap will
create 22,000 full-time rural jobs within the covered period. This provides
thousands of members of the rural population to improve their quality of
life by engaging in dairy-related activities. For the next six (6) years,
projected employment generated is as follows:
Employment Generation
Dairy RoadMap 2010-2016
PARTICULARS 2010 2011 2012 2013 2014 2015 2016
ON FARM
JOBS
4,269 6,840 7,884 9,031 10,283 11,639 13,100
EX-FARM JOBS 2,989 4,788 5,519 6,322 7,198 8,147 9,170
TOTAL DAIRY
7,258 11,629 13,402 15,353 17,481 19,787 22,270
JOBS
Within the development period, a Milk Trust Fund will have been
established intended to generate matching funds for milk feeding
programs. This will ensure that farmers who supply milk to the MFP will
receive timely payments for their milk produce. In so doing, it further
enhances the market for raw milk coming from dairy cooperatives as they
simultaneously develop commercial niches for Philippine-made dairy
products.
Below is the working logical framework for the Dairy Road Map 2010-2016:
MAJOR FINAL
Objectively Verifiable Indicators Means of Verification
OUTPUTS
Improvement in the nutritional status and milk food supply of the dairy
communities is assured as farmers are encouraged to keep milk for home
consumption, encouraging members of their families to drink milk or use it
for day-to-day cooking. At the same time, neighbors are expected to
patronize local milk produce. The local governments units (LGUs) and
other entities would have likewise invested in the nutritional needs of
children constituents through milk feeding programs. In turn, these milk
feeding programs develop a taste for milk and act as market propellers
for the milk produce.
On top of all these, about $1B dollars can be saved through the increase
in local milk production and reduction of milk importation and would thus
contribute to the creation of more stimuli for economic growth in the
country.
IMPLEMENTABLE PROGRAMS
A Market Development Program (MDP) that will promote and
institutionalize marketing partnerships among government, non-
government organizations, milk/food companies and local dairy
cooperatives as a concrete mechanism to support the public-private
partnership (PPP) thrust of the current administration.
OPERATIONAL DESCRIPTION
This Market Development Program will be the leading component of dairy development for the
next five years. The Program aims to adopt a market-led strategy and firmly establish the
marketability of the locally produced milk. The assurance of an expanding market of dairy
products will serve as an incentive for farmers to seriously consider investing resources and time
into the dairy business. To do this, a nationwide milk education campaign will be launched to
substantially increase the demand and market for fresh milk. Milk Marketing Agreements (MMA)
will be crafted between and among the local and national distribution networks of milk and milk
products after conducting major Stakeholders Fora nationwide. All agreements will be at the
ambit of public-private-partnership (PPP) that is being promoted and encouraged by the
present administration.
Comprehensive marketing activities will be operationalized that cover the social and
commercial markets (institutional and retail) in major dairy producing areas. For the Barangay &
School Milk Marketing, the initiatives/support of the local government units (LGU) and the social
group (NGO) shall be encouraged and institutionalized. Operational strategies may be the
issuance of local milk ordinances, the conduct of drink-milk-a-day campaign and adoption of 1-
child-1-milkglass policy per dairy area. Collaborative efforts and development assistance from
the industry supporters coming from local and foreign entities will be worked out. The NDA‟s role
will center on the provision of technical and logistical support to dairy farmers and distributors
i.e., the establishment of milk depos in strategic locations.
Consistent with their Corporate Social Responsibility (CSR) objectives, the commercial milk sector
will be tapped and enjoined to promote local milk consumption and support the Buy Pinoy Milk
Campaign. Parallel to this is the nationwide promotion of OPM Package (Original Pinoy Milk
Seal) for all major dairy cooperative producers.
OPERATIONAL DESCRIPTION
This Enterprise Development Program will be the main component of the five year dairy
development program. The Program will ensure the viability and sustainability of the local dairy
enterprises for the economic upliftment of the rural farm families and those that depend on it. To
attain this, Capacity Building and Business Development Assistance Agreements will be provided
to local dairy cooperatives to enhance the knowledge, skills and attitude of our farmers on
enterprise development and business management. Emphasis will be directed in changing the
traditional orientation and values of farmers to achieve sustainability in the emerging dairy
enterprises. All agreements will be at the ambit of Public-Private-Partnership (PPP) that is being
promoted and encouraged by the present administration.
Specific training and development assistance will focus on building farmers‟ value and
character formation, enhancing social responsibilities, group accountabilities and cohesiveness,
and elevating socio-business commitment. In all phases of intervention, the quality assurance
principle will be an integral component. NDA‟s and the public sector‟s role is to ensure that the
necessary technical and infra-structure support is made available when needed.
OPERATIONAL DESCRIPTION
This Herd Build-up Program will be the base component of five-year dairy development
program. The Program will help increase the number of dairy animals in the country thru
Various Animal Contract Agreements (VACA). To achieve this, workable schemes will be
provided to local dairy producers. Dairy animal importations will continue as a fast-track
mechanism to increase the dairy base herd, however, the Dairy Multiplier Farms will be
the mechanisms for the future sources of island born dairy animals. Upgrading the local
cattle population will still be the central program to increase the dairy base herd. The
NDA needs to set-up a fund for the Buy-Back Scheme to be able to secure the promising
upgraded animals. A Female Calf rearing Scheme will be established to ensure that F1s
are properly reared and prepared for further cross-breeding and production of full
pledge local dairy breed. All agreements will be at the ambit of public-private-
partnership (PPP) that is being promoted and encouraged by the present administration.
Specific schemes for deployment are Animal Infusion via importation of dairy animals
(Dagdag-Hayop); operation of Dairy Multiplier Farms (Alaga Mo-Sagot Ko); local
upgrading thru artificial insemination (sexed semen) and bull breeding and other
practical/economical breeding technologies (Gandang-Lahi) with calf-rearing farm
operations (Bantay-Lahi); and, dairy animal distribution (Palit-Baka) arrangements.
Basic inputs will be provided at cost by the government while the partner-operators will
put up the rest of the production requirements. The needed technical assistance such as
veterinary services, animal health & breeding services, farm services, milk quality testing
and the like, shall remain available.
BUDGET REQUIREMENT
Annual budget needed is approximately P2.41B as shown below:
Value in Million Pesos
PARTICULARS BASIS 2010 2011 2012 2013 2014 2015 2016 AVERAGE
children beneficiaries
SOCIAL MARKETING (M)
0.775 0.800 0.850 0.900 0.950 1.000 1.000 0.896
(Milk Feeding)
@P1,200.00/child 930.00 960.00 1,020.00 1,080.00 1,140.00 1,200.00 1,200.00 1,075.71
COMMERCIAL MARKETING Alliance Firmed up 1 3 5 7 10 12 15 8
(Fresh Milk & Premium Milk
Products) @P30M/alliance 30.00 90.00 150.00 210.00 300.00 360.00 450.00 227.14
Imported Animals 500 4000 1100 1100 1100 1100 1100 1429
DAIRY ANIMAL INFUSION
@P0.130M/head 65.00 520.00 143.00 143.00 143.00 143.00 143.00 185.71
Animals Upgraded 5,000 10,000 10,000 10,000 10,000 5,000 8,333
LOCAL ANIMALS UPGRADING
@P5T/head 25.00 50.00 50.00 50.00 50.00 25.00 41.67
@20% harvest rate 1,000 2,000 2,000 2,000 2,000 1,000 1,667
BUY-BACK FUND
@P75T/head 75.00 150.00 150.00 150.00 150.00 75.00 125.00
Private-Public Partnerships PPP set up/run 2 4 7 10 12 15 15 9
Promotion & Mobilization @P15M/PPP 30.00 60.00 105.00 150.00 180.00 225.00 225.00 139.29
Credit Augmentation Fund P300M/year 50.00 300.00 300.00 300.00 300.00 300.00 300.00 264.29
SUB-TOTAL 1,105.00 2,030.00 1,918.00 2,083.00 2,263.00 2,428.00 2,418.00 2,058.81
Program Management Cost 10% Thereof 110.50 203.00 191.80 208.30 226.30 242.80 241.80 205.88
General Administration 7% Thereof 77.35 142.10 134.26 145.81 158.41 169.96 169.26 144.12
IMPLEMENTING AGENCIES
LEAD AGENCY NATIONAL DAIRY AUTHORITY
LIVESTOCK DEVELOPMENT COUNCIL
PHILIPPINE CARABAO CENTER
BUREAU OF ANIMAL INDUSTRY
COOPERATING
DAIRY RESEARCH & TRAINING INSTITUTE
AGENCIES DAIRY CONFEDERATION OF THE PHILIPPINES
PHILIPPINE CHAMBER OF COMMERCE & INDUSTRY
PHILLIPINE ASSOCIATION OF FOOD MANUFACTURERS
PHILS 20.37
REGION
MILK CAPUT MILK CAPUT TABLE 2006
(LITERS/YR)
NCR 34.91
QUIRINO 15.27
BATANGAS 24.60
AKLAN 14.89
CAVITE 24.60
ANTIQUE 14.89
LAGUNA 24.60
CAPIZ 14.89
MARINDUQUE 24.60
GUIMARAS 14.89
OCC MINDORO 24.60
ILOILO 14.89
OR MINDORO 24.60
NEGROS OCC 14.89
PALAWAN 24.60
BOHOL 14.29
QUEZON 24.60
CEBU 14.29
RIZAL 24.60
NEGROS OR 14.29
ROMBLON 24.60
SIQUIJOR 14.29
Compostela Valley 20.94
ISABELA CITY 13.12
DAVAO 20.94
ZAMBOANGA DEL NORTE 13.12
Davao Del Sur 20.94
ZAMBOANGA DEL SUR 13.12
Davao Oriental 20.94
ZAMBOANGA SIBUGAY 13.12
AURORA 19.94
BUKIDNON 11.62
BATAAN 19.94
CAMIGUIN 11.62
BULACAN 19.94
LANAO DEL NORTE 11.62
NUEVA ECIJA 19.94
MISAMIS OCC 11.62
PAMPANGA 19.94
MISAMIS OR 11.62
TARLAC 19.94
Agusan Del Norte 10.56
ZAMBALES 19.94
Agusan Del Sur 10.56
ABRA 17.94
Surigao Del Norte 10.56
APAYAO 17.94
Surigao Del Sur 10.56
BENGUET 17.94
BILIRAN 10.30
IFUGAO 17.94
EASTERN SAMAR 10.30
KALINGA 17.94
LEYTE 10.30
MT PROVINCE 17.94
NORTHERN SAMAR 10.30
ILOCOS NORTE 16.20
SAMAR 10.30
ILOCOS SUR 16.20
SOUTHERN LEYTE 10.30
LA UNION 16.20
Cotabato 9.86
PANGASINAN 16.20
Cotabato City 9.86
ALBAY 15.46
Saranggani 9.86
CAMARINES NORTE 15.46
South Cotabato 9.86
CAMARINES SUR 15.46
Sultan Kudarat 9.86
CATANDUANES 15.46
BASILAN 8.74
MASBATE 15.46
Lanao Del Sur 8.74
SORSOGON 15.46
Maguindanao 8.74
BATANES 15.27
Sulu 8.74
CAGAYAN 15.27
Tawi-Tawi 8.74
ISABELA 15.27
NUEVA VIZCAYA 15.27
40.00
DAILY MILK YIELD (TONS) 44.06 45.69 78.84 90.31 102.83 116.39 131.00
CATTLE 27.42 28.89 55.97 64.12 73.01 82.64 93.01
CARABAO 15.83 16.17 21.72 24.88 28.33 32.07 36.09
GOAT 0.53 0.64 1.14 1.31 1.49 1.69 1.90
BEGINNING MILKING ANIMALS 15,891 16,933 21,892 22,844 23,710 24,478 25,142
ANIMAL INFUSION 1,042 5,436 1,798 2,617 3,509 3,509 3,496
IMPORTS 469 869 1,100 1,100 1,100 1,100 1,100
HARVEST UPGRADES 1,000 2,000 2,000 2,000
NORMAL BUILD UP 132 1,018 698 517 409 409 396
DRY ANIMALS 477 847 1,751 2,741 2,845 2,937
ENDING MILKING ANIMALS 16,933 21,892 22,844 23,710 24,478 25,142 25,701
Table 2
NOTED GROWTH ACHIEVED 1995-2011
NDA DIRECT INTERVENTION
Earnings Milk
Dairy Milk
from milk Dairy Production
YEAR Farmers Production
sales Herd per day
Involved (Mliters)
(MPesos) (Tons)
1995 28.54 1,975 6,346 2.75 7.65
1996 28.75 2,003 5,907 2.33 6.46
1997 27.18 4,571 5,798 1.98 5.51
1998 27.63 4,433 5,166 2.59 7.21
1999 23.88 4,966 4,897 2.77 7.68
2000 25.27 6,106 7,117 3.23 8.98
2001 33.81 4,743 5,868 3.99 11.08
2002 41.62 4,641 7,818 4.99 13.86
2003 56.92 5,585 9,893 5.94 16.50
2004 71.98 9,462 11,580 7.01 19.47
2005 104.69 9,492 12,874 7.91 21.97
2006 105.77 10,947 16,771 8.52 23.67
2007 119.04 11,013 17,785 9.27 25.40
2008 125.83 11,814 20,221 9.67 26.86
2009 118.41 11,802 23,610 10.22 28.00
2010 134.95 11,815 24,211 11.14 30.53
2011 121.79 10,143 26,014 11.56 31.66
2011/1995
GROWTH 4.27 5.14 4.10 4.20 4.14
RATIO
DAIRY ZONE LEADER. Active dairy areas now cover 44 provinces with 15
dairy zones in-place throughout the country. These dairy zones are
located in Bulacan, Nueva Ecija, Zambales, Batangas, Laguna/Quezon,
Camarines Sur, Albay/Sorsogon, Baguio, Iloilo, Negros Occidental, Cebu,
Misamis Oriental/Bukidnon, Zamboanga del Norte, Lanao del Norte and
Davao del Sur.
JOB SECURITY PROVIDER. Some 12,000 farm and off-farm jobs are being
generated/secured through various dairy activities, from farming to
processing to distribution.