2 CUEGIS Rubric

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Understanding the Rubric
How to Earn Full Marks

A: Knowledge and conceptual understanding
You need to define both of the concepts.

You need to identify the course knowledge (CT’s) that relate to the question
You need to explain the CT’s thoroughly and accurately.
B: Application
Make correct links to what the company does related to the different concepts.
Impress us with your knowledge of the company. A little bit of description
(storytelling) is okay here, if it can impress us with how much you know about the
company.
C: Reasoned arguments
Make some statements about the company and back them up with CT’s and CL’s
(facts about the case).
Tell us both sides of the argument. This is a bit like ToK, but not in nearly as much
depth. Just show us (using facts), for example, the ways they have been ethical and
how they haven’t been ethical. And then what the overall effects have been, for
example on stakeholders.
Well justified arguments are supported not just by knowledge of the case, but also
by knowledge of the course theories and concepts involved.
Also, don’t forget to link back to the question 2 or 3 times during your writing.
The worst CUEGIS answers will make vague, one-sided claims, not really convincing
us that they’re experts on this company or that they’re experts on any kind of
business theories.
D: Structure
This one is quite straightforward. You’ll get the marks if you have an intro and a
conclusion and a body section and proper focused paragraphs.
You might lose marks by having a conclusion that doesn’t seem to really sum things
up, or if your introduction is not really explaining the terminology or the concept
involved, or if your paragraphs are not focused on certain thoughts.
Each sentence is a complete thought. But a paragraph is a group of related thoughts.
If your paragraphs are about a lot of unrelated thoughts than you’ll probably lose
marks here.
1/5
E: Individuals and societies.
Explain the perspectives of different stakeholders in a balanced way.

This can include individuals and groups, internal and external.
There should be some depth to this. Don’t just say “being ethical reduces profits,
which owners don’t like.” Go deeper than that. Give us a new insight, beyond the
obvious. In fact some owners might really appreciate investing in a very ethical
company. They might want to be associated with a company like that. So this could
help them grow.
However, be careful here. You don’t want to be hypothetical the way I just was. You
can’t be saying “this might be good for the company”. You are expected to actually
know. So instead you should give concrete examples of how it was good for some
stakeholders and how it wasn’t good for others.
In General:
Notice that it seems that you won't need to worry too much about grammar or
spelling.
Also, there is not yet a clear way to lose marks for minor factual mistakes in your
understanding of the case.
The Actual Rubric
2/5
CUEGIS RUBRIC:
SL and HL paper 2, section C
There are five assessment criteria for this question type.
• Criterion A: Knowledge and conceptual understanding
• Criterion B: Application
• Criterion C: Reasoned arguments
• Criterion D: Structure
• Criterion E: Individuals and societies
Criterion A: Knowledge and conceptual understanding

This criterion addresses the extent to which the student demonstrates knowledge
and understanding of the given concepts and relevant business management
content (theories, techniques or tools, depending on the requirements of the
question).
Criterion B: Application
This criterion addresses the extent to which the student is able to apply the given
concepts and the relevant business management content (theories, techniques
or tools, depending on the requirements of the question) to his or her chosen
real-world organization(s). The real-world organization(s) must not be the
organization featured in the prescribed case study for paper 1.
Criterion C: Reasoned arguments

This criterion assesses the extent to which the student makes reasoned
arguments. This includes making relevant and balanced arguments by, for
example, exploring different practices, weighing up their strengths and
weaknesses, comparing and contrasting them or considering their implications,
depending on the requirements of the question. It also includes justifying the
arguments by presenting reasonable evidence or other support for the claims
made.
Criterion D: Structure
This criterion assesses the extent to which the student organizes his or her ideas
with clarity, and presents a structured piece of writing comprised of:
• an introduction
• a body
• a conclusion
• fit-for-purpose paragraphs.
Criterion E: Individuals and societies

This criterion assesses the extent to which the student is able to give balanced
consideration to the perspectives of a range of relevant stakeholders, including
individuals and groups internal and external to the organization.

2 CUEGIS Rubric

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2 CUEGIS Rubric

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IBMastery - International Baccalaureate Support

Understanding the Rubric

How to Earn Full Marks

You need to define both of the concepts.

Explain the perspectives of different stakeholders in a balanced way.

The Actual Rubric

• Criterion A: Knowledge and conceptual understanding

• Criterion C: Reasoned arguments

• Criterion E: Individuals and societies

Criterion A: Knowledge and conceptual understanding

Criterion C: Reasoned arguments

Criterion E: Individuals and societies

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